Business of Color Analysis
The Business of Color Analysis Podcast is your go-to resource for building a profitable, sustainable color analysis business with clarity and confidence.
Hosted by Kirsten Welsch, master-trained color analyst and founder of ATX Color Studio, this podcast goes beyond draping and dives into what actually drives growth. From attracting the right clients to creating a seamless client experience, Kirsten shares the exact strategies she uses to scale a premium, in-demand business.
Each episode covers the real behind-the-scenes of running a successful color analysis business, including:
- Client booking and pricing strategies
- Social media growth and content that converts
- In-person vs virtual analysis workflows
- Creating additional revenue streams
- Building authority and standing out in a growing industry
Whether you’re newly certified or looking to elevate your business, you’ll walk away with practical, proven steps you can implement right away.
If you want more visibility, better clients, and a business that actually works, you’re in the right place.
Business of Color Analysis
Group Color Analysis Events
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In this episode, I share why group color analysis events are some of the most energizing work I do, and why they also require more structure than one-on-one sessions. I break down the pricing and process shifts that make events sustainable, including the boundary that changed everything for me.
In this episode, I cover:
• Why group events feel fun and high-energy for guests and hosts
• How events create hidden work beyond the on-site hours, including packing, travel, setup, and breakdown
• The hard lesson that led me to set a firm minimum for every event
• The seven pieces that make events feel almost easy, from creating a clear offer to following up afterward
• What is included inside the Color Analysis Event System and how it maps to the real event workflow
• How the Event Toolkit templates help you avoid building every resource from scratch
If today’s episode was helpful, share it with another color analyst who has been thinking about offering events.
Ready to create a more organized and profitable event offer? Explore the Color Analysis Event System here:
https://businessofcoloranalysis.mykajabi.com/offers/Ewf3t7oF
You will also have the option to add the Color Analysis Event Toolkit at a discounted bundle rate when you purchase the course.
Welcome And Who This Helps
SPEAKER_00Hey everyone. Welcome back to the Business of Color Analysis podcast. If you're a color analyst who's already up and running with your business, today's episode is for you. I want to talk about group events today because I genuinely think they are one of the most fun parts of this business.
Why Group Events Feel Electric
SPEAKER_00Bridal parties, corporate team days, girls' nights, there's something so energizing about a room full of people getting excited about their colors together. If you haven't tried events yet or you tried one and it felt harder than it should have, I think today's episode is going to change how you see them. I've run a lot of these events at this point, and I've learned a lot along the way, including a few lessons. I had to learn the hard way. So today I want to share one of those with you, and I'll also tell you about the course I built around everything I've learned, the color analysis event system. I'm going to bring it up more than once today, not just at the end, because I know a lot of you are listening on the go and might not make it to that outro.
Events Need More Structure
SPEAKER_00So here's what I love about one-on-one sessions. You control everything. The pace, the space, the lighting, the timing. Events are a different kind of energy. You've got a host who's excited, a room full of guests, and a lot more moving pieces than a normal session. That's part of what makes them so fun. It's also exactly why they need a little more structure behind them than a regular session does. When I first started doing events, I was pricing them like a longer version of a one-on-one. Just thinking about the hours I'd actually be there. What I hadn't accounted for yet was everything around those hours, the packing, the travel, the setup, the prep beforehand. Once I started accounting for all of that, everything about how I run events changed in a really good way. That shift is actually what led me to build the course because I wanted other analysts to get to that good version of events faster than I did.
The Minimum Policy Lesson
SPEAKER_00I'll tell you about the moment that really taught me this. Early on, I took a booking without a firm minimum in place. It looked small and simple on paper. So I said yes without thinking too hard about it. By the time I added up the drive, the packing, the setup, and the breakdown, that small event had taken up almost as much of my day as a three-hour booking would have. I remember driving home that night thinking, okay, I need a real policy around this. So I set one, a firm minimum on every event, no exceptions, no matter how small or convenient it seems in the moment. It's such a simple thing, but it completely changed how sustainable events feel for me. That one boundary is honestly one of my favorite decisions in this whole business. That's the kind of thing I love handing other analysts before they have to learn it the hard way.
The Seven Pieces Of A Smooth Event
SPEAKER_00Over time, I figured out what actually needs to be in place for an event to feel good and pay off the way it should. There are seven pieces, and honestly, once you have all seven, events start to feel almost easy. A clear offer, so you always know exactly what you're selling, a real booking process with a deposit and an agreement, so you're protected either way. A prep system you reuse every time instead of starting from scratch. A kit and setup routine that's second nature, knowing how to run the room, not just do the analysis, pricing that reflects everything that actually goes into an event, not just the hours on site, and a follow-up system because some of the best parts of an event happen after the last guest leaves. I love just naming those seven for you because I think it already shifts how you'll think about your next event.
Course And Toolkit Breakdown
SPEAKER_00The specifics behind each one, my exact numbers, my scripts, the templates, how I actually structure all of it, that's what lives inside the course. Everything I just mentioned is built out step by step across eight modules in the color analysis event system. It's the exact system I use in my own business. And I built it to be the thing I wish someone had handed me when I started doing events. And if you want to skip the part where you're building all your own materials from scratch, there's an add-on called the Event Toolkit. It hands you the actual templates, templates ready to customize with your own branding so you can get straight to running events instead of spending your first few weeks building documents and creating the scripts.
Share And Next Steps
SPEAKER_00I hope this gave you a fun little peek behind the curtain on events. And honestly, I hope it gets you excited to try one of if you haven't. If today's episode was helpful, share it with another analyst who's been thinking about it. And if you're ready for the full system, the color analysis event system and the event toolkit are both linked in the show notes. Thanks for listening. I'll see you next time.