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Living You
Presentation - A Picture Is Worth $250,000
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In this episode, we dive into the powerful role presentation plays in selling a home. From professional photography and staging to the way a property is marketed online, the way a home is presented can dramatically impact buyer interest, perceived value, and ultimately the final sale price.
We discuss why first impressions matter more than ever in today’s digital home search, how buyers form opinions within seconds of seeing a listing, and why investing in great presentation can make a major difference for sellers.
The living you podcast is a conversation about life, real estate, and the journey of living you.
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Yeah, we should definitely be at the beginning of this pod in mid conversation. Welcome back, guys. It's Jess and Rich.
SPEAKER_00And Rich.
SPEAKER_01Not Jessica and Richard, as we covered on our last podcast. That's only our legal compliant names for the state. But we go by Jess and Rich. Uh here we are, and we were just kind of mid-conversation about presentation of listings. I think is going to be our topic. We we had some. Oh my gosh. So we we had a pretty good time this morning when we, you know, we pop on a Google Meet and we kind of meet in the morning and talk about business and we pull up new listings in the MLS. And um Rich pulled up a listing that was interesting to us. And um, you know, obviously we're not gonna talk about who, what, where, when, but um, you know, a new listing that came up recently, and the pictures were uh literally shocking, um, shocking, uh, as there were people, laundry, kids, filth, clutter, um, on cell phone photos, and it just kind of like made us feel very sad and also, I mean, defeated. How do we get the message out really to uh agents, number one, right? Like, hey guys, like let's think about the best way to really take care of our sellers. But maybe Rich, what are your thoughts on how do we get this message out to sellers? Like, what should they really be looking for when they're interviewing an agent in terms of how their listing's gonna be presented?
SPEAKER_00Yeah, it's I do think this is fascinating, and I think there is a huge chasm between the the ends of the spectrum. You can have a a go to whatever consumer portal of your choice, you know, on the internet, and you can have the most gorgeous photos and video presentation and graphics and all the stuff under the sun, and or you can have crooked diagonal photos with bad light and very little information and and you know, you know, and I I just what they look for is is quality, right? Look if you're talking to an agent or a team or whatever it is that you're you know you're about to list a property with, look at their product, look at what they're putting out into the public sphere for for people to consume. Look at what how they're how they're presenting your home or property. Because uh increasingly what stuff looks like matters. I mean it always has mattered, but back in the days of putting an ad in the newspaper were different than than now. Everything is so visual, everything is so auditory also, in fact, and and graphical and everything, right? The I just think that the the person with the property wanting to sell should think very you know, very clearly about not only because we just talked about in our last pod how you want to trust the person, you want good communication, you want a good human. That's all part of it. But one other part is will they make this thing look uh accurate and good, right? We don't want it to be false in any way. Uh or you you you actually can use editing as long as you say that it's edited in certain ways, but as a as a baseline, if I want to sell my house, I want it to look good at least like relative to what other things are selling for. So if I have a $400,000 property I want to sell, and I look on the internet at what else is selling at that price range, and I see these beautiful photos, I want mine to be at least competitive, right? Uh I don't want it to look worse because fundamentally I'm trying to compete with that price bracket. So that's right. It's just like anything in the world, Jess. I'm almost I'm already fired up, but it's like anything else in the world. If you're if you're selling something, what we are, the agent, part of our role is marketing, and marketing means caring about making it look good, right? So I I don't know how we get the message to other professionals. Um if you are, you know, if you can't be bothered to like straighten a photo or change the lighting a little bit to make it.
SPEAKER_01Or ask the people to step aside or the back of your head.
SPEAKER_00You know, there's the classic things that we can riff on, but like it's the toilet seat wide open, it's the it's the person in the mirror, it's the the the other the homeowner or their whatever guest in the home in the photo. It's stuff like that that is just frankly in 2026, it's shocking to me that people are still like if that was my listing, I would call my agent immediately and say if that was my house, dude.
SPEAKER_01Yeah, I'd be like, I I really need to withdraw the listing and list it with someone like that can pay 300 bucks. Uh it's not even 300 bucks, it might be 200 bucks, 250 bucks to just get a set of photos. Like, you don't have to do everything, you don't have to go crazy, but get a set of photos.
SPEAKER_00I'll even push back on that just a little bit. You don't even you know, phones are pretty good nowadays. I think you can do better, but like honestly, it's just the the device isn't gonna move the laundry basket, right? It's it's the it's the care of presentation to want to uh you know, I'm and I'm not saying you have to have a whole house cleaner and do everything, but you can get a couple of the things that are cluttered, you can move the the toothbrush from the the the the vanity top, things like that that are just please do that, you know.
SPEAKER_01Yeah, like Rich said, you don't have to pay for photos, and I get it. And I I did say on the last pod, like, you know, we're in a lower price point, so you know, commissions are a little bit lower. So agents up here do try to keep their business expenses down. I totally understand. And when they say a picture is worth a thousand words, I want you to hear me. A photo is worth $250,000 right now.
SPEAKER_00It it is, it is. That's a good point.
SPEAKER_01Yeah, it's yeah, you you can't mess this up, guys. Like if you are an agent, you know, just think about your client and what's best for them and how is it going to stack up against competitive listings because there are plenty of agents right now using professional services. So just get in the ballpark, even if you you don't have the budget for it, that's okay. Just get in the ballpark of in terms of quality and presentation. And again, for the seller, just do your research, look at their photos, and ask to see your listing before it's live. I have a habit of putting it on a secondary site that when it's right as it's kind of coming soon within my 24 hours that I'm allowed to do that in New York State. Um, I will send it to the seller and say, check this out, read it. Did I miss anything? Is there any features you want me to add? Look at the photos. Is there anything that you want me to change? I want them to approve it, and I always get a text by, oh, it looks amazing. Thank you so much. Ay, ay, yay. I I just want them to be happy. But I have a question for you, Rich. What do you say to the agent that says, I really don't want the photos to look too good? Because that happens as well. They're afraid to get the professional photos because they're afraid they're gonna overstate how wonderful this property is.
SPEAKER_00So that's a great one. There are there are elements of that that are that are definitely worth discussing. I think some of the the high-end photography gear is so good at taking in like interiors of homes, Jess, can be dark, right? So they're so good at taking in all the available light, they make it look bright, even if it's a kind of a darker toned home or a little bit so what you don't want is a huge difference between reality and the presentation. So what I said in the beginning was we want it to be accurate. So, like if it's a dark log cabin interior, it sh it probably shouldn't actually look like you're in a you know a laboratory with just it just everything is pulsating with light because yeah, that's almost a misrepresentation, not through like deviousness, just through you're too darn good with your the quality of your your lens, essentially. Um, so I you know I do get that. And you don't want someone walking in the door and being let down immediately, and just that's that negative experience we talked about on the last pod, was like first impressions matter. You want the reality to correlate with what they expected. Um, because if it's only a letdown, then it's hard to recover from that. Even if it fundamentally is still a good property for them and it's a good fit, they'll still be like, Yeah, but I thought that that bathroom was bigger. You know, there's a lot of that ultra wide lens stuff happening too, which I I like the ultra wide because I do like to show the space, but it definitely, no, no, no doubt about it, makes rooms look bigger, right? You kind of have to learn to like look at the table. Is the table like like or whatever? Like like there's perspective of those lenses, but you know, you can see something that is supposed to be a plate and it's like a it's like an oblong saucer. Like, well, that's because we're we're stretching the the the view.
SPEAKER_01That's so funny. I thought that was a cake plate.
SPEAKER_00But um so I think the I think between lighting and and this ultra wide, you know, the point fives or whatever on some camera, like I think there is an element of I don't know, but we're still we're still supposed to make it look good, you know. We're still supposed to do our best.
unknownYeah.
SPEAKER_01I I really think our our job in the presentation of it is to get as many eyeballs on it. You know, we you don't want people to swipe past it because it's ugly, um, like everything else. You know, the aesthetic does matter in today's society in general, so they're not gonna was it I don't I'm not on dating apps. Is it swipe left or swipe right? What's the bad one?
SPEAKER_00Uh why are you asking me?
SPEAKER_01Um because, sir. I think you're in your in your long past a long time ago when you used to be on dating apps. It's not recently. Is it left or right is bad? Because I just want to be able to make a I think right is is like I think I've been with my husband for 18 years, guys, so I don't know any of the stuff. And I really don't.
SPEAKER_00I I actually well I've used these these softwares, these apps, but um I think I'm I'm such an archaic person. I think I scroll down because I actually read the whole thing. So I I don't just swipe. I'll actually like, is this person a good human? Oh, how many like and then at the bottom there's like an X. I'm like, okay, X. Um isn't there? I don't even do a physical swipe.
SPEAKER_01But it's a pre there's a scroll down. All right. So but is right bad just for my for my I think I don't know. So I can move on with my life.
SPEAKER_00So anyway, you don't want them to swipe in the wrong direction on your are we gonna are we gonna make a a little clip out of this, how obnoxiously uneducated we are on this?
SPEAKER_01Um yeah, we can definitely do that because all I know is how to sell houses and make them look really great. Um so just on that point of do they look too good? No. Uh obviously, again, like you talked about.
SPEAKER_00But it is like a sorry to cut across you. It is like a dating app like a dating app where you want the reality to match the presentation.
SPEAKER_01Right. That too. Yeah, she's got a lot of makeup on in that photo. Exactly. You don't want to do any type of editing that removes any blemishes that are kind of need to be there. Or yeah, no, I I agree. I don't think, and having a photography background, I will shoot what's there. But what I'm not gonna do is leave stuff there that is not the house's, right? So if it's not a light fixture or a cabinet or a countertop or a sink, it shouldn't be in the picture. Obviously, you have some decor items, but when you have like piles of personal belongings around, they're not buying those things anyway. So get them out of the friggin' picture. If they end up coming to a house that has more personal belongings, cluttered a little bit, that's okay. They're not buying that stuff. The photos now are a very real representation of what the house should look like when we do our final walkthrough because it will be empty. So I'm good with stripping everything out, staging it in a way that you just see the house, the pieces of the things, the refrigerator, the flooring, the ceiling, the cabinets. All that stuff is staying there. I don't need to see your dishes. I don't need to see cute dish towels, I don't need to see a bunch of magazines stacked up on the countertop. So I think of it that way. The photos may look better in terms of there's less stuff in the picture, but as long as you're not fixing a cabinet door that when they walk in, there is actually it's actually hanging off or like photoshopping a hole in the wall. I actually won't do that. If there's a hole in the wall, I'm leaving it there. I'm just gonna declutter it.
SPEAKER_00I think to clarify, I think you almost have to. I I think most MLS is uh language in them that you can't really physically alter the the property unless you you can note it. Like you can remove all you can take a cluttered room and there are softwares out there where you could remove everything, but you are at that point you're using uh some kind of an artificial intelligence to or editing to fundamentally change like there could be a hole in the wall behind that box. So if you remove the box and your the computer is filling in wall, you don't know there could be a a stain, whatever. So the bottom line is you're not supposed to to to change that.
SPEAKER_01Um exactly. And you shouldn't, and I wouldn't anyway, because I don't want people to walk in and again feel like it's gonna look a lot better than it's going to.
SPEAKER_00Take a picture of a lawn and there's a basketball in the yard, you can probably edit out the basketball and it's not gonna change anything. But you know, you shouldn't take out the whatever, the fence, or you know, you get you get what we're saying.
SPEAKER_01Yeah, I mean the rule of thumb that I go by is like literally is this how it's gonna look at final walkthrough when all their stuff is gone. When all the junk is out of the picture, this is what it would look like. So I I that's just kind of the way I I think of it. Um, but like we said, the aesthetic matters. Uh your photo is worth $250,000 in these days, so you want to make sure that you know you get eyeballs on it and that you get calls because people are gonna call on a cute house, they're gonna call when things, you know, look good. They can understand how the layout is. So I do floor plans a lot, which a lot of people don't do, especially if it's a larger home. People have to understand the flow of a house because I've had people walk in to other well, I've walked in to other people's listings, and me and my buyers are like, I didn't even know that that room was like has that and we're confused, and that's another negative experience, like we talked about. So it doesn't hurt to have floor plans if you have a home that's got kind of a lot going on too, and a lot of little rooms and stuff. I mean, that that's part of the system.
SPEAKER_00Well, you asked um you asked what a seller looks for. I I do think that um now sometimes a home is simple enough that it it isn't a requirement, but I do think if you have a somewhat of a complicated or unique floor plan, I think that that is something that that's that agent should provide as part of the listing, uh a marketing package. I I do. I and and they don't have to spend a ton of money to get something at least you know representative. I mean, they could even frankly they could measure rooms and sketch it. I mean, I I'm not saying you'd want to present that to the world, but but it's again for me, it's that effort thing I was talking about, right? Do do they care enough to tell the world what your property actually looks like? And I don't know. I guess it's a lot of people. Yeah, I'm half expecting. I don't know, Jessica. I just I want us all to be professional. I would rather compete with agents in a in a in a uh a level playing field and not the best person wins, but like you said, you're gonna resonate with some people and and you won't. But I'd rather it be a a human to human sort of like, I prefer to work with this person because I trust them and I like how they are, versus like there might be a great agent, Jess, that just does terrible photography, and then you're like, well, you're actually really good at all these other things, but you just don't present the home very well. And then but that's a big part of the modern agent process. I think that's where I'm at with it, is you could be a great pro, but you need you need that that element.
SPEAKER_01And well, and that's why I'm saying, like, if this hits the consumers, right? If this goes to the public at large and people thinking about selling, ask your photographer, I'm sorry, ask your agent if they do professional photography. Or listen, I see that you normally don't, but for my house, could you do that? Is that something that you can you can include with your marketing? Because it's important to me that it's done well. So if you have an agent that is, because there's a lot of you know, old school agents here that are amazing, they're wonderful. And we're also like where we are in in our market. It's funny because I will look at houses in other markets. Just I look at houses everywhere. I'll look at stuff in Phoenix, Arizona. I look at stuff in Florida. I don't, I look at Savannah, Georgia is like one of my favorite neighborhoods. There is not one, not one listing that has cell phone pictures. Not one. Go ahead, look at Savannah, Georgia, and I challenge you to find a photo anywhere on any of those listings, and some of them are not high-end listings. Not one is isn't done professionally. It's just the market. Why are we in this market where almost half half of the listings, if not more than half, aren't don't even have a chance of having a professional presentation.
SPEAKER_00I know that's probably a lot of reasons, and I don't I have not um run a data collection enterprise on this. I I would actually ask my my AI assistant some of this. But um I'm I I'm willing to bet that you're right. In metro I bet, Jess, the trend is that in larger metro areas there's there's a more of a uh uh industry momentum towards that sort of all default professional setting. There's probably more photographers available. It's probably more routine in the process. But I'll I'm willing to bet that in in smaller markets, more rural or rural-ish areas, I'm willing to bet that across the country there are there are pockets that are just like us where agents are agenting and they're doing their best um and they might not have either the service providers or or the competition that's forcing them to rise above, right? To some extent, humans are humans, and you know, you we do sort of regress to the mean. So, like if you can get away with something, a lot of people will. Not saying it's right.
SPEAKER_01Yeah, and and that's again a business choice. Um, that is a choice that's specific to, you know, the agent themselves and what they're what they want their own. I could be wrong.
SPEAKER_00I don't know. I don't know enough about that, but I uh that's my hunch, is that it's probably metro, like a metro.
SPEAKER_01I I very rarely, I have to say, I very rarely see cell phone pictures um when I look in other states. Very rarely. I don't I don't know if it's just like again. I I think New Yorkers are like I can do it myself.
SPEAKER_00New York is I think you and I s use the term cell phone differently. Um because a modern a modern I'm not saying this is the right thing to do, by the way, but a modern phone, they can even do like your HDR photography. They can do like lighting depth and stuff like that. They can do Boca effect, they can do all that stuff pretty well. So I think maybe like a 2008 cell phone versus a real camera, it might be a different story.
SPEAKER_01But nowadays sometimes they even get little cameras. Yeah, and you can see because you can see in the reflection of the bathroom mirror that it's actually a little camera and the flash went off. And like, why am I seeing your little camera in the listing photo? Why am I seeing your little camera? So it could be a camera too. There are wonderful cell phones. There's definitely, you know, there's there's gray areas in all of this. It's not a black and white conversation. Well, I think it's all scalable, right?
SPEAKER_00I think there's there's the scale of I don't care. I'm just walking through the house, I'm snapping, like they're blurry, they're they're not even in focus. You know, there's that that worst level of just like there's there's animals and pets and kids running around in the photos. Uh and then that maybe in the middle is sort of like I'm still doing it myself, but at least I'm taking the time to to try to color correct or do a few things and tidy up. And then the high end is is oh, we got our our photographer team is gonna come in at Tuesday for a four-hour shoot, and they're gonna do video, and they're gonna clean the house first, and you know, and and you know, they're gonna have the drone pilot come over and do all the bells and whistles. That's kind of your your your top tier. So I think everything is in the middle, but I would I would hope that we're getting away from that that low rung where it's just like um this week, right?
SPEAKER_01And I I sort of expect, I don't know, maybe it's a high expectation that it's gonna come down or the pictures are gonna get changed out in the next week or so. Because there's no way the seller's gonna see what we saw and be like, oh, that looks great. Thank you so much for all your help. I'm so glad I hired you. You're such a good agent. There's no way, there's no planet that that happens. There's no planet.
SPEAKER_00So I think I wanna not that I want to dissect it too much, but I think now maybe this is me in a little bit of an ivory tower. I'm not gonna lie. I don't wanna, I'm not some fantastic high, high, high end agent. But I also am fortunate enough that I don't like I don't have a a strong worry about what's next, or I don't have a worry about where's my next you know commission check gonna come from. I have built enough of a business that I'm pretty confident that I can do what I do, and all I'm doing right now is slowly growing and I want to get better. But I think whether you're a new agent or an older agent, there there is a lot of there's an opportunity. Someone whatever reaches out to me and I have an opportunity, I'm going to snatch at it and act fast and go get it and do it and slap it on the market because I you know I have to. And I think there's that there's that go I don't want. This is to miss. I don't want to pass this by, and I don't know what the difference is between, hey, this is a good opportunity. Can I now schedule my photographer for two days from now? I don't know, but I feel like there's a gap there where some people are just like, I got it. I got it on the market. I'm good. Job done. You know?
SPEAKER_01And yeah, I think that, and I also think, you know, unfortunately, the house may sell anyway.
SPEAKER_00The house. You've said this before. And we've experienced this before. I don't think those photos will ever get reshot because sometimes the price and the house sell itself and it it's a perpetuating it's a it's a perpetuation of the city.
SPEAKER_01The agent has been rewarded.
SPEAKER_00Yeah.
SPEAKER_01Right? Like, okay, well, I sold it anyway. I don't have to do that because I'm gonna sell it anyway.
SPEAKER_00Sure, you you may sell it.
SPEAKER_01You may sell it anyway. I mean, even a dead clock is right twice a day, which is my favorite saying ever. It's so relevant to everything. But also, you should just want to do better. You should just want to make things look as good as they can be, as they can look. Because I do think it may sell anyway, but maybe you left 15 grand on the table. Maybe you left $25,000 on the table. Maybe you left $50,000 on the table. Seriously. Because the more people that call, and correct me if I'm wrong, the more people that call, we have something called supply and demand. If I get one call on Shitty Photos and I get an offer and the house sells, fine. There was no nothing bad transpired here. By all accounts, this looks like a success. Or I have such a beautiful presentation that I get five phone calls and I get three off us. And now I'm up 10,000 for my seller, 15,000, 20,000 more because I was able to create so much buyer interest. And then when they met me, I was just so wonderful that everyone decided that they wanted this house because I got so many eyeballs on it. So I do feel like you can sell the house anyway. But again, are you doing the best you can and getting every dollar you can out of that house for yourself?
SPEAKER_00And is it the best behavior for your client, right? You just said that extra 10 grand they make is because of your effort to make it look the best. So you're 100% correct about that. The oftentimes houses will sell themselves, but but I I I don't have the data on it, but I do believe that you're right that if there's probably a correlation between professional photography and and uh you know above average price point or whatever.
SPEAKER_01Not only photography, so we're talking about presentation too. I've done staging, I've had empty apartments, it was an estate sale, so we got it cleaned, but it was like just an empty, big, ugly apartment that needed work. And it sat on the market, and you know me, Rich, I go crazy. If I'm not in contract in 30 days, something's very wrong with my whole life. I have to rethink everything since birth. This thing was on the market a solid three months going into the fourth month, and I finally called the seller and she loved me. She's like, You're you're doing great, you're doing open houses, you're doing showings, no offers. We did price reductions, showings, no offers. I said, Listen, I think we need to get some furniture in here. It's stale, it's old. I know you got had it cleaned. I love that. We got to get furniture physically in here because I did the virtual staging option first. And still people came, showings, that's fine, no offers. I said, they gotta walk in. You are not even gonna believe this story, and and I'm gonna show you before and after when I can find those pictures. It's old, it's a long time ago. I paid $5,000 and by I I split it with my seller. $2,500. I literally put it, and she said, I will pay you back at closing. No problem. Up front, I paid $2,500, she paid $2,500. We had the whole thing professionally staged. This was a small one-bedroom apartment in Queens. It cost five grand. I don't know what that costs now. The first person who walked in made an offer. The first person bought it. I was like, oh, so this works. So people have to be able to imagine the space, and we have to help them do that, right? So you can just throw pictures up of what the damn thing is, and here you go, and here's a price, and not put any effort towards helping people with the vision of this home. You can do that. It might sell anyway. Or you help them with the vision of the home. You show them how, because the living room was humongous, and then one of the bedrooms was a good size, and then the other one was like really small. Like when you walk into a really small room without furniture, it somehow feels smaller. And then when you put furniture in, it actually somehow feels bigger. So we just we have a responsibility to make sure that we're maximizing every dollar, we're getting every eyeball on it, we're fielding every inquiry, we're getting all of the butts we possibly can in to see this thing. And when they do that, we're wonderful, we showered today, we don't smell like armpits, and it shows beautifully. It's staged, it's clean. Just do everything you can, would be my Just do everything you can. What I want to leave this conversation with is please do everything you can because your seller absolutely deserves that. And if you are thinking about selling your home, your home deserves that. And don't think your home doesn't. Because I've heard that all sellers are like, oh no, you don't have to do that for me. They've told me that you don't have to do that for me. I'm gonna do everything, everything for you, because I don't care if it's a hundred thousand dollar house or a six hundred thousand dollar house or a six million dollar house. I will give it all the same exact treatment because you deserve that.
SPEAKER_00That's all that's all super well said. I um I want to add one, I want to ask you one thing. You said I want to give give them everything. This is different, and this is like a epilogue kind of a conversation. But and we don't have to go into it at length, but what do you is is everything inclusive of these semi-trendy videos? It's usually a younger agent, I'm not gonna lie, but where they're they're kind of like in the house and they're I don't want to say they're like denigrating the house, but it's definitely more of a social media pitch where it's just a it I don't know if it's cool or if it is a promotion or marketing or if it's just to increase followers. But you know what I you know what I'm saying, where they're either saying some jokes or they're or it's a you know, this could be your view out your toilet or whatever, you know, stuff like you mean like Tampa Brie? Yeah, I don't know, I don't know all the people that do it, but um she's crazy.
SPEAKER_01Like she's great.
SPEAKER_00I think that's also a divisive thing. It's probably also a topic for a whole different section, but I just do you think that that's in the purview of I'm doing everything for you, so therefore I'm gonna like actually kind of mock your house in a in a tongue-in-cheek way.
SPEAKER_01I guarantee it's a conversation before that ever happens. Um, most likely, especially if you have a pretty robust channel and you have a lot of followers and people are kind of looking at your stuff, you're gonna get phone calls from the sellers that want you to do that. Like, I I saw that video.
SPEAKER_00I mean, if that is your your thing, yeah.
SPEAKER_01I would I would actually want someone to do that at my house. I would laugh my ass off. I would think it was wonderful, I would enjoy it, my house would go viral, all the good things. As long as there's also, again, the professional presentation, the agent's not an idiot, they're ethical, they're compliant, like all the other things are there. Um, I think that would be hilarious. Now, definitely there's sellers that 0% chance are you gonna be able to go over there and do something like that. So I think it's gonna be up to your client what they're comfortable with, and then you can decide, pull that lever forwards or backwards. But the video is important. I think at least a video, even if you just kind of put your photos to a slideshow, a little bit of music, yeah, do that. I mean, that's it's not difficult. Um, you don't have to, but again, like we're saying, if you want to do everything you can, or you can do something that's super high level, edited, did a voiceover, you know, have some nice rolling drone shots. Those are beautiful. And remember that how many billions of hours of content that are streamed every year. People scroll on their phone. So if you can do a video that someone's gonna pick up and scroll and watch, it's just more exposure for you. Of course, it helps you more than anything, but it'll get that house picked up and people may look at it. So I would say again, partner with your client, see what your seller's comfortable with. Um, but if that's your your jam, do it. But minimum, make sure you have a basic presentation that looks that looks better than this listing we saw today.
SPEAKER_00Yeah, I would I would I generally think I would put you know video as a category along the same lines of the perf the better you can do, the the you know, the better off it is. I just think that one little niche, I'm not like some old curmudgeon either necessarily. I think it's fun too, but and I'm sure you're right, I'm sure those are clearly in the strategizing. But um because if you were a seller and it wasn't your thing and it's suddenly like, oh, I listed your house today. Look at the video I made, and it and it wasn't your ear in your you know the sentiment that you wanted. Yeah, that would be a good idea.
SPEAKER_01No, they wouldn't, yeah, no, that would be awful if like the wrong person for her. Like, no, you you definitely want to have that conversation and set the expectation. And I think in our market, a lot of agents are not doing video and even funny videos like that at all on a level. Um, we've seen more videos and more people doing more professional stuff, which I love. They're talking, they're actually doing home tours in the videos a little bit, you know. So I've been seeing a little bit more of it coming out. So hopefully we're trending in that direction in general, um, and and getting away from the sleepy, quick, you know, dark little photo with the realtor in the mirror. Um, but the video, don't forget, guys, like it's content is king. Any content that can be scrolled through and watched on their phone. I mean, we're gonna have like thumbitis. Remember when we used to play Nintendo and we used to now we're aging ourselves, we used to play Nintendo and your thumbs would hurt so much from playing Nintendo. Yeah, well now they hurt from scrolling. So if you can get a video on there of your house or some really beautiful pictures that someone can scroll through, yep, that's the way this is going.
SPEAKER_00Awesome. Well, this was again, this was something that we uh something we we've talked about in the past, but the week just something something locally just kicked it off in our mind, and we were like, man, let's let's discuss.
SPEAKER_01Let's discuss. And again, uh everything is our opinions. Um, if you're out there and you're a professional agent um or you're a seller and you're you you love your agent, your agent didn't do any of those things, it's fine. The house may sell anyway. Like, again, this is just our opinions. This is how we choose to kind of do business. Um, but we definitely think that everybody deserves the best um presentation and the best possible agent. So that's why at the end of the day, we like to have these conversations because we we do want you to hear that and what's possible and what's out there. Um, and as a seller, even as a buyer, you have a lot of choice in the market. So just make sure you're doing your research and you really know what's available to you. Um and that's that's really why we we want to do this. But this is a a personal trigger for me, the photography thing. And sorry if I was harsh at all, but it's just a personal thing for me because I want to swipe right. Oh no, I want to swipe left. Which one do I want to swipe, Rich?
SPEAKER_00This is a bad, bad one to close out on because we never think of that.
SPEAKER_01So in the comments, let us know is right bad or is left bad? Because I I need to know. So I need to know which way I'm swiping. And on that note.
SPEAKER_00I think you swipe right if you like the thing.
SPEAKER_01I feel like right is positive and left is negative. That's how I just operate my life. So I think swiping right means you're right for me. Swiping left means take a hike.
SPEAKER_00Oh, I don't yeah, maybe that was what was in the thought process. I don't know. I don't know. Anyway.
SPEAKER_01But let us know because we're we want to know. Inquiring minds wanna know.
SPEAKER_00We um yeah, that that's all I got for today, Jess. Um I'm tapped out.
SPEAKER_01Tapped out. Alright, guys, see you next time.