Welcome to a series of special live on location episodes we did while attended ASHI's Inspection World 2020 in New Orleans, LA.
In the first of the series, we sat down with Michael Conrad, to find out what, or may who is "The DILIGENT Inspector"
YouTube - Closing Guys Media
Michael, You're diligent, that diligent home Inspector s. So I run a company called Diligent National Tennessee, where traditional home inspection company, um, and I also have a YouTube channel and, ah, Facebook Channel, where I'm producing content about our industry under the name the Building Inspector. You tell me a little bit more about that channel. What do you say? Content about our industry? Who is it? Who's the end user who's a closed the audience for that content? So I've been in this business about eight years, and I come to conferences like this or I go to a class and I sit around with their home inspectors and there's sort of a couple layers of conversation that are happening. And the deeper you go down, the quieter the conversations are, the more seldom that you get a chance to have them on. What I mean is talking about the business sort of the meta conversation, right? So the philosophy behind what drives us not just like what books re reading and what leadership styles are we emulating? But like, what is the motivating factors for the why we do things or we obviously focus a lot on the technical elements in our business. That's why we're here this conference. We're going to education classes. I'm talking about mold very technically speaking here at one o'clock today. But then the day there's also a Should I be getting into the mold business? Or what do I do when these sort of things crop up in my business? And so those conversations, I call him sort of the hot button issues. I think there's not a lot of people ableto have them. Maybe they don't have the words right. They have the gut feeling that I have the words. And so I'm trying to give voice to those conversations and ferret out some of those harder, maybe less popular sides of those issues and let people see all steel points. So your goal is to help other inspectors find the answers to these issues of how they should run their business and not even, maybe just had a market it or how much to charge. But you know how to do things like should I be in the mole business, all that kind of thing, right? I think that the inspection business is primed for ah couple sort of thought leaders to sort of rise. Um, and people coalescing around them who people say, Yes, I see myself in them, or the story that he's describing that's happened to me. So it's about uncovering this sort of interesting mystery in our inspection business. That is, we're all so different and so desperate and so different, many different places. But we all these really, really unique, similar experiences, no matter who you are, how big your company is, where it's located, and that connective tissue is sort of hard to uncover when you're in a class about structural and engineering or whatever. So I'm hoping to have that conversation because it's my favorite version of the conversation that I want to have when I come to these conferences. That's awesome. That's awesome. So really all about connecting inspectors total and supporting them? Yeah, So how is it this diligent inspector content is that affected your home inspection business? Not yet, and I don't know if it will in the short term. Eso it is a bit of a vanity project. I'm okay with admitting that out loud because I'm not really trying to drive content necessarily through that channel towards my user base or my referral base right now, I'm hoping to coalesce, sort of. Ah, a certain amount of, um, following. I would just say around me so that I have an operator option to monetize later if I wanted to start a consulting business within our industry than I already have a group of people who are knowing where I am. If I want to move into a place to effect change that, I have an easier time doing that because I'm more visible. And so it's It's laying groundwork for my future self much more than it is sort of directly driving business to my current self. For the moment, I am probably slacking off on the video side on the consecration on my business for the vanity project. But the truth is, I have a team that's driving, you know, referrals or whatever through the business currently. So, yeah, we need to increase the the ways that we do that. But we're not overly hurting at the moment. So what? How can people How are you putting content now for the village inspector? So I have a YouTube channel, but I realized that at the end of day. I'm not looking to become some big youtuber I'm not looking to monetize. And I think I had to sort of come to that realization, even myself. I think that was a little competition was having with myself. And so I think the main way to connect with me online is through my Facebook page. The diligent inspector. You can look that up. Are you looking up through my name? Michael Conrad. Um and so it's all connected. But I try to be active on some of the groups, and I'm out there. I'm just trying to hear what people want to talk about. You guys have, like, a Facebook group or anything. Not so much a group. We're not really inviting that level of conversation quite yet, But I do have a couple different Facebook groups that run, including a mold Facebook group. Okay, and be a part of that. Yeah, you probably should. It's pretty fun. We get down to the weed sometimes in microbiology, which I'm always told I shouldn't talk about because it makes people go outs over. But I don't know. It tickles some sort of scientific bone in my body. I teach him old class, that real estate agent over at and the more I can learn and the better I can convey the realities of mold, not just the, uh, the way the news portrays it all started. Scary Mole. There's a little bit more to it than that. I think that's the point of today's class, which I titled the science and business of mold. Because really, there's a lot of inspectors that are sort of adjacent to it. You come to a conference. Someone tried to sell you a mold pump. Oh, are enough people ask you, Hey, you're home, Inspector, What you think about mold to where you sort of have this false sense of. I know what's going on when in reality, as you probably know yourself, it's not quite nearly what people think it is. And the business isn't just about padding fees or adding on simple service is or, if you see it, swab it. You know, these are two things. It's much more complicated than that, and so I want it. I want to invite people to ask themselves the hard questions, what I call the forks in the road. Am I gonna do a am I gonna do be Am I going to do an ad on service style in mole testing for my business? Or am I going to create a whole standalone revenue stream? You know, for more testing and assessing and these sorts of things? And I think that the Realtor's need a whole different level of education. So today, hopefully we're breaking down how to bring it into the business. But some of this stuff can be stolen from all about stealing my own content and recycling into something else. A lot of the properties to be repackaged into educational forums for agents and for clients so that they can also benefit from sort of breaking on the hard concepts into bite size pieces. Great. So what can the inspector is expect to walk away from with your class today? Well, I'm really hoping my big goal is that they have a clear idea of what their next step is regarding mold in their business. And that may be I'm not getting into it. It may be, I want to add it on just simply as an add on service for my home inspections, And it may be, I want to get into it from a larger scale. I'm hoping to give them enough of the science and the building science to be dangerous and some really healthy steps of like this is exactly what I need to go get. This is the relationships I need to make these of the place the need for more information so that they can walk away literally and do it because that's I think the most important thing when I come to the conference is the big What can I take away from this? And honestly, I'm not sure a lot of the presenters are thinking about that when they're presenting. They're just saying, Here's a subject. Here's all the parts of the subject, right? Right. Well, I think it sounds like a great class. If I can break away from a booth, I might have to come check it out. When and where is it? Okay, it's an empire. See? Classroom and it's gonna be a one o'clock. I'm trying to have about an hour and 1/2 a content. I do have 200 to slide, so it's gonna be a race. I'm really trying to leave a nice saw 30 minutes at the end for questions. I love to let the room drive the conversation and see where we go. Awesome. Awesome. You guys gotta attend this class. If you have mold in your area, you need to get educated. Because if you're getting asked about it, it is too complex of an issue to just spout off something. If you don't understand. Agree, like a great class. Thanks for teaching. Thanks for being an educator. Thanks for producing content. That's something our industry needs. So I hope that in your future plans that you're teaching more inspectors how to get involved with content, howto take that message those conversations and put them out into their communities where it's helpful. Good. Well, thanks for saying that. And maybe we can link up online. Sounds great. All right. Nice to meet you.