Time and time again, random acts of marketing become a bottomless pit without returns for businesses of all sizes. This could not be more true than that of small businesses who typically rely on referrals, reputation and outbound sales activity to generate their business.
We understand how frustrating this can be that's why we are taking you behind the scenes of how we dissect a business and approach marketing strategy.
As the old adage says, if you fail to plan, you are planning to fail.
While we are really only able to scratch the surface in this episode of the Structured to Grow podcast, we give you insight on how to approach marketing strategy so you can focus your efforts on a plan that will yield a return on your investment.
If you ever wanted to know how to put one dollar into your marketing machine and get 5-10 back out, this is where you should start.