Episode 12: UX Research
October 21, 2019
Raz and Yael and Anne!
Anne's reading recommendations:
UX Maturity Model: https://www.nngroup.com/articles/ux-maturity-stages-1-4/
The role of a user researcher: https://medium.com/@stonecrops/the-researchers-journey-leveling-up-as-a-user-researcher-a85cd35b53f5
Research Ops community: https://researchops.github.io/www//
Dovetail, my research repository: https://dovetailapp.com/
Our episode today:
- Introduction to the episode and Anne
- Introduction to the role of UX research
- What exactly that is
- Why even have one, and not just incorporate research into your role
- How is it different than doing research as part of another role (designer, product manager...)
- The motivation for doing it
- How does it look like in the day to day
- UX Maturity / How to live a user-centered approach in any organization
- The UX Maturity Model
“User-centered” is a buzzword your organization uses? The time or an honest self-assessment.
- As their UX approach matures, organizations typically progress through the same sequence of stages, from initial hostility to widespread reliance on user research. (NN Group, Nasdaq)
E.g. scope, purpose, staffing
- Cultural topic but also needs a monetary investment
- Creating awareness and exposure hours
Experience precedes essence - you’ve got to get out there!
- “Evangelizing” takes time, building relationships
- In the end, you just have to do it and grow into it
- UXR dashboard: # people participated, # days since the last contact, % of a team conducting research within last 3 months
- The team has its own insights = most beautiful moments for me
- Processes & scaling
Everybody owns user research.
- Empowering teams
- Making data actionable:
Maybe not everybody’s a designer - but everybody contributes to the customer experience.
- Tailored to organizational needs, lean & jtbd vs scientific
- Research repositories
- Journey maps and OKRs
- Educated decisions
Sometimes there is no right or wrong decision - but it’s always wrong to make an uneducated decision.