12. Stop Running Your Business Like a Charity: Peace, Profits & Financial Confidence (with Dani Lee)

What does it feel like to hit your first seven figures — and realize the business is actually a trap?

Dani Lee is a fractional CFO and co-founder of Valore Financial. At 26 she built a product-based company to seven figures, then walked away from a large investor wire mid-deal and moved back to Wisconsin to regroup. What came next was a complete rebuild — this time, with her life designed first and the business engineered around it.

In this episode, we get into money dates, the emotional story hiding inside your financials, why your accountant and your CFO are doing completely different jobs, and the belief that's quietly killing most women founders' profit margins.

What We Cover:

[00:11] The money date: how to get financially sane in 30 minutes [02:48] How a seven-figure business became a nervous system nightmare [05:19] Walking away from a large investor wire — what peace is actually worth [07:30] Design your life first. Then build your business around it. [09:06] The pricing math most founders skip [10:37] Why women run their businesses like nonprofits (and what it costs them) [13:32] What your numbers tell a CFO about how you see yourself [15:16] Accountant vs. CFO: you're probably working with the wrong one [17:54] Your first money story — and how it's still running the show [21:36] What "financially dangerous" looks like and how to get there [25:25] The non-negotiable baked into Dani's budget (hint: it's comfort)

Quotes Worth Saving:

"Money is just a side effect of what you have going on internally."

"I see way too many women founders run their business like nonprofits...this is a for-profit business and that is okay."

"I built an ecosystem around me that supports that versus me hustling for that ecosystem."

"Peace and profits — I think a lot of people don't think those two things can and should exist."

About Dani: Dani Lee is a fractional CFO and co-founder of Valore Financial, helping women founders build highly profitable, sustainable businesses — without the chaos. She scaled a product-based company to seven figures at 26 before pivoting back to her finance roots to build something grounded in values-aligned growth.

Connect with Dani: Instagram: @cfodani 

Valore Financial https://www.valorefinancial.com/

Your Turn:

Schedule your money date this week. Pour something you like, get comfortable, and look at your balances — all of them. No judgment, no fixing yet. Just start the relationship. Dani says the next move becomes intuitive from there.

If ordinary has ever felt suffocating, you’re in the right place.
Follow Allergic to the Ordinary for conversations on identity, ambition, and designing a life that doesn’t play it safe.

Hosted by @jamiegasparovic

A Studio Gaspo production

Transcript

SPEAKER_00 0:00

I see way too many women, founders specifically, have that very codependent relationship with their clients. And I like to remind people this is not a nonprofit. You aren't running a charity. This is a for-profit business. And that is okay.

SPEAKER_01 0:15

Today we have Danny Lee, Fractional CFO, founder of Valore Financial, and the woman redefining what it looks like for female founders to actually profit from their brilliance, not just work for it. In this episode, Danny breaks down her concept of a money date and gives you a 30-minute ritual to get financially sane tonight. We dig into why she avoids product-based businesses even after scaling one to seven figures at age 26, and what that taught her about risk, identity, and nervous system capacity. We also unpack the stories your numbers are telling about your self-worth, why so many women secretly run their businesses like a nonprofit, and the exact email to send your money person today if you've been avoiding your finances. Let's get allergic to the ordinary with Danny.

SPEAKER_00 1:18

So excited to be here, especially as someone who was able to kind of get the behind-the-scenes look at your business. I'm so excited to be included in this portion of your business as well.

SPEAKER_01 1:28

I want to dive right in with something really actionable. So if a founder wanted to block off 30 minutes tonight and get financially sane, what are you telling them to do? What exact steps in 30 minutes?

SPEAKER_00 1:43

I love that. It's something that we call with our clients, we call it a money date. Essentially, you know, money can be a little overwhelming. Scary, yeah. It just makes it a little more approachable. Think of how you would turn up to a regular date. There might be wine, the lights are hopefully a little low, you're in something that you feel comfortable, you smell good, you look good. So set the mood. Yeah, it's kind of training your nervous system that money doesn't have to be this scary thing that we're either very anxiously attached to, we're checking all the time, or something that we are kind of avoidant of, like, I'm gonna swipe that card and I'm never gonna check the stuff. Put my head in the sand, yeah. Yeah, exactly. So the date allows our nervous system just to feel safe showing up to it. And how I suggest, you know, the date will progress as you get more complex with your finances. But if somebody just wanted to spend 30 minutes on it, show up to the date. Look, just look at the balances of your credit cards, of your current checking accounts, of your savings accounts, of your brokerage accounts, and just really get a clear picture of what's going on with the money. From there, the next step is usually fairly intuitive.

SPEAKER_01 2:53

Okay. So they need to set the mood, feel comfortable having the money date, and then check your balances, get an idea of where you stand. That's what you should do in your 30 minutes.

SPEAKER_00 3:03

Absolutely. Just start that relationship with your money and it'll start to tell you what it needs and what the story is. If you're noticing, hey, I don't have much in investments, or I don't have what I actually want to see in my checking and savings accounts right now. Okay, what's the next game plan from there?

SPEAKER_01 3:20

Yeah. Okay, perfect. I love that answer. I love the money date. Um, I'm gonna try that myself. Get a nice little beverage and a candle. I like that vibe. So you scaled a company to seven figures when you were only 26. And I feel like most people would hear that and think that is success. That's a dream scenario right there. When did that scenario actually start to feel like kind of a trap to you?

SPEAKER_00 3:44

Yeah, I'm I'm a huge proponent for like product-based businesses really, really scare me now. And I'm a huge proponent for it, if you really do want a highly profitable business and you don't want to wait for that lifestyle to hit, maybe. And what I mean by that is product-based businesses, the goal is generally scale, scale, scale, then exit through a sale. Then you kind of get to live that lifestyle. But if you're if you genuinely want a life that you're living that lifestyle that you want now and you don't want to wait for it, I'm a huge proponent for just highly profitable service-based businesses. So, going back to your original question, when I realized it was a trap, product-based businesses, especially if you're not super funded by like maybe VC backed or you have angel investors, they are a gamble. You are buying inventory for the next three to six months in a totally negative cash flow cycle. So I put up, let's say, half a million dollars for all of my inventory for the next three months, and I would wait and hope that I was going to make that back. I generally did, but it was too much for my nervous system and I couldn't I needed something more reliable. And that's when I ultimately decided to switch to going back to my finance roots and opening my fractional CFO for okay, that makes sense.

SPEAKER_01 5:03

So you realized once you were deep into it, product-based is not it for you and your nervous system. I think that's a really important point. Everyone has different capacity for risk and what helps them sleep at night. I think money is one of those things where there's the numbers on the page and what technically pencils out, and then there's what you can emotionally handle and deal with. So those can be two very different things. I love that you realize that and pivoted back to something that you felt more comfortable in and was giving you the lifestyle that you wanted. So, was there an identity that you kind of built up during that initial business that you had to kill to go into your next phase?

SPEAKER_00 5:46

Yeah, I mean, I was 26 and I hit my first million thinking, oh my gosh, this is amazing. I'm an entrepreneur. I'm going, you know, I'm gonna be a millionaire forever. This is amazing. And it it it was the most humbling process to have to give it up. And I was just wrecked across the board. I had so much burnout. Like I was doing this, it is also something very different of how I built my company now. I built it in a very sustainable way because before I was just existing in burnout. I was doing almost everything in the business. I had some employees, but I would go in and ship, I would oversee the warehouse, I would do our entire marketing strategy, I was doing our finances. We had a lot of hats. Yeah. It's a horrible, and my nervous system was just it couldn't take it anymore. I had to go back and I'm so lucky that I had my family there, but I had to go back to Wisconsin and I just went home for like six months and I had to completely regroup and you know, I had to take off that hat. I wasn't an entrepreneur, I wasn't anything. I didn't even know necessarily what my next move was. I just knew I was passionate about not being in that situation again.

SPEAKER_01 6:52

Yeah. And I feel like that's a hard call to make. The business was successful. It's not like you had failed, but you really took the time to think this is not working for me. And I don't have a next move, but I know that this move is not it.

SPEAKER_00 7:06

Yeah, I had a really defining moment where we did have a large, large wire literally on the way. This is so like dramatized, but we had a large wire from an investor on the way, and I just sat and meditated one night and I was like, I can't do it. I just I can't keep in this cycle with this gamble. And you know, no matter how much money is coming in, this looks really nice, and that would be nice to have, but I just stopped it all. I I ended up having to pay the lawyer's fees to send it back and do all that. But I yeah, I decided to walk away. I just didn't want it for myself anymore.

SPEAKER_01 7:42

Wow, it just wasn't worth your peace at that point. It sounds like yeah.

SPEAKER_00 7:46

Something we say in our firm all the time now is peace and profits. I think a lot of people those two things can and should exist.

SPEAKER_01 7:54

Yes, that is a great mindset to have because I think people think those are at odds and they don't have to be. So I love that you're incorporating that and spreading the word to your clients and everyone listening. What is a boundary that you had to build for yourself after this business that you leapt out of because it wasn't working? What's a boundary you built that you now are like, this is a non-negotiable moving forward?

SPEAKER_00 8:18

Yeah, I think it's it's more of like a holistic boundary, I would say, of how I'm going to answer this in that typically how founders build businesses is they will throw, I say this all the time, they throw all this spaghetti at the wall, they see what sticks, and then they wait for whatever profit or whatever cash they can take out of the business at the end of the month. My firm boundary is I do not live like that anymore. I sat down and really, really defined over the next year, over the next three years, over the next five, 10 years, what do you really want life to look like, Danny? And I reverse engineered my business around that. Okay, I only want to work three days a week. I really do. I I want a team full of support. I want to be able to take X amount home in my salary every month. I built an ecosystem around me that supports that versus me hustling for that ecosystem.

SPEAKER_01 9:09

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SPEAKER_00 10:09

I would say the biggest one for most founders, I've I had to do this with myself too, is um around your pricing. Let's say you're a service-based business and you really are like, I really want to be a million-dollar firm. I want to pay myself a 400K salary every year. Okay, and you know that you can only sustainably support maybe 20 clients through that. Then you have to reverse engineer and figure out how to do that. What I mean, going back to what I mean around pricing, is a lot of people will just say, I'll see what the market will do, what they're willing to take. Yeah, randomly pull a price out of the air. Yeah, and they let the client mostly decide. And I'm not I'm not suggesting just beefing up your prices for the sake of beefing up your prices, but really, really ask yourself, okay, if I if I want to charge somebody $10,000 a month, let's say you run a firm, you want to charge somebody $10,000 a month. Ask yourself, what could I do and what could I provide that would equate to that $10,000?

SPEAKER_01 11:06

Right. What value are you bringing for that?

SPEAKER_00 11:08

Yeah. So really, I would say the biggest change that I see people have to make to live within those values or designing their life is around their pricing. Um, and this might be going down the rabbit hole on a topic for another day. Go ahead. I see way too many women founders run their business like nonprofits. Okay, can you elaborate on that? Yeah, at the end of the day, we have to remember we are not here to help people. And I know that could sound controversial. Your work, a side effect of it will be that it helps somebody, but you don't exist to bring people in who are kind of needy or need your help. You're bringing people in who can pay for a specific service that you offer. So I see way too many women founders specifically kind of have that very like a meshed or codependent relationship with their clients. And I like to remind people this is not a nonprofit. You aren't running a charity. This is a for-profit business, and that is okay.

SPEAKER_01 12:08

Yes. Say that again. I love that. I was just having a conversation with another design friend about that today. And we say that to each other often. And I think it is as women, especially, you're like, oh, I want to help people. I I want to help everyone. I don't want to be mean or whatever that conditioning is. But yes, you're in business to make money. You need to make money, or you won't be in business actually, and you won't be able to help anyone. So exactly. Yeah. Is there a lifestyle non-negotiable that either you or a client has baked in to their profit strategy that's like a little goofy or out there or just not what everyone would think of, but you're like, this is important to them.

SPEAKER_00 12:54

Yeah. I'll I'll give an example of myself and something that I came across years ago. It was Dr. Di Martini. I hope I'm saying his name right. Um, he's a psychologist with this really cool system around your values and finding what your values actually are. A lot of us think consciously we know, but until I think I went through that quiz, I didn't actually know what my true values were. And one of my biggest values from going through that was comfort. So I base a lot of my money decisions around what those values came back as. And I will pay anything for comfort. Like I, that is baked into the budget. Every single time I travel, it has to be first class. Every single time that I go to a hotel, I want to feel very comfortable. So that's something that is a non-negotiable for me.

SPEAKER_01 13:42

I love that. And I think what you said, it's so important. You think you know your values, be a nice person and whatever. But when if you had to write them down, you're like, well, what are my main ones? Everything sounds great, but what's driving you? And I love that you dug into that and then you're basing your money decisions around that because you don't have to value everything, but the things that you do, that's where it's worth spending your money on. If someone hands you their numbers when you're looking at them for the first time, what does it tell you about how they see themselves or what they believe they deserve when you're looking at their numbers? What story does that tell you?

SPEAKER_00 14:20

I love this question because I think a lot of finance people, and this was my qualm with a lot of like the finance bro world that I was in, they see it in such black and white and don't realize that there's such an emotional undertone and going on with it. So I like to say to my clients all the time, it's not we can put strap strategy in place and we ultimately do that. But if we don't fix kind of what's going on underneath, the strategy isn't going to last and it doesn't make any type of sense. So I like to say money is just a side effect of what you have going on internally. So some stories that I could see, maybe somebody has a really, really, really low profit margin. I would assume that they're not totally seeing the worth of their service.

SPEAKER_01 15:05

Yeah.

SPEAKER_00 15:06

Um I was gonna I was going to give some examples of great numbers that I see, but unfortunately, usually when we start working with somebody, you're not saying great. No, they're coming to you for a reason. Yeah. Yeah, they want a specific problem solved.

SPEAKER_01 15:21

So yeah, yeah, that makes sense.

SPEAKER_00 15:24

But they usually don't start there.

SPEAKER_01 15:25

Yeah, so you're usually seeing what's lacking, not like, oh, they feel great about their value and their profit margin and all of that. They're coming to you to fix those things, which you do. If someone has been hiding from their numbers, I think a lot of people, kind of like we talked about at the beginning, they stick their head in the sand and they just don't want to confront what's going on. What is the email that they should send to whoever their money person is, their CFO, their bookkeeper, CPA? What email can they send again today, really actionable, to start dipping a toe into okay, I need to get my head out of the sand on this topic.

SPEAKER_00 16:01

Yeah, I like that you brought this up because I think a lot of people outside the finance or accounting industry don't necessarily realize that accountants and finance people are very, very different people.

SPEAKER_01 16:11

So you explain.

SPEAKER_00 16:12

Most people have an accountant.

SPEAKER_01 16:14

Uh-huh.

SPEAKER_00 16:14

But your accountant's job and they're they're probably good at it, but in their you your accountant's job is literally just to make sure that you are compliant. They're making sure things are categorized correctly and they're making sure that you have their numbers. They are looking backward and they're accounting what has already happened. Finance people you can kind of think of as like the quarterback. They are the one whose job is to decide strategy and get you down the field. So while what's happening in accounting is important because data tells us a story, finance people are looking down the field and it's hey, if you told me that you want to have a million-dollar company by next year or you want to have a five million, 10 million, whatever it is, this is ultimately how we would reverse engineer to get you there based on the patterns that you already have. Right. So if somebody wanted to talk to their money person specifically around, these are the quick things that I want to be able to see. I would say start with a goal. Know what you want out of the business, tell them what the goal is and ask them how they would approach getting there. I think key things under that that are really important to know are your profit margins. You can't ultimately get down the field if maybe you have a few, a few service offerings that you're giving that have like almost no profit margin behind them. That's actually probably pulling you back down the field.

SPEAKER_01 17:37

Yeah, because you're putting all this effort into delivering that, but not getting much out of it.

SPEAKER_00 17:41

Totally. I had one new client come to me this year and she had eight different offers. And you know, on paper, she looked like a great business. When we actually drilled it down within eight of those specific offers, we realized literally only one of them was profitable and it was propping up all everything else. She ironically, she hated the other seven, which I perfect. Yeah, cut them, they're dead weights. Honestly, don't underestimate too, especially as a woman in your woman's intuition, don't underestimate what really lights you up and what you feel excited about because generally that's where the money is.

SPEAKER_01 18:15

I like that. That's great advice because that's where you're gonna pour your most energy and you're gonna do your best if you're excited about it and it's telling you something. I really, really like that advice. What do you think the emotional root is behind people avoiding their numbers? Is it shame, fear? What do you think is going on there from what you see with your clients?

SPEAKER_00 18:38

Yeah, I think that there's a lot that goes into it, and it can be a different story for everybody. But one thing that I usually encourage people to think about is think about your very first money story. And for some people, this might be mom and dad sitting around the table and arguing about it at night. So you're learning in your formative years, oh, money is this scary thing, or like it makes people angry. I shouldn't look at it and I shouldn't touch it. As silly as that might sound, those basic kind of things that we formed in our mind when we were younger, they do really tend to stick. Yeah. And play, play over in our lives until we kind of look at them and are able to address them. So I would say across the board, it's completely different for a lot of people, but a good starting place is think of that first money story.

SPEAKER_01 19:24

Yeah. And speaking of money stories, is there an internal narrative that you just feel like you hear over and over again from the women that you're working with that is really destroying their profit margin, but they think maybe this is the humble or responsible thing to do?

SPEAKER_00 19:41

Yeah, I like the word humble because I think that's how a lot of I see a lot of women approach their business at first until we really are able to show them in black and white what looking humble over the world. It's doing to you. Yeah. Um but I would say a common narrative, it's just around pricing. It's what will people think? What will um will people accept this? And um again, we can we can forecast out for the next three years, five years, whatever it is, and show you what caring so much about what people think around your pricing will look like for you down the road.

SPEAKER_01 20:16

Right. And is there something concrete that you're telling people to get over that? Because it's one thing to say, okay, we're looking at, we're forecasting, look at how great this would be. And you're like, yeah, great. But then when you go to have that next pricing conversation with a client, you're still like, oh, you know, feeling sticky about it. Is there a way that you kind of coach them to move through that?

SPEAKER_00 20:38

Yeah, I think a lot of it goes back to really understanding inside and out who your ideal client is. And typically when you have those tough interactions with clients who maybe don't want to pay your price or don't fully see the value, when we really pull back the covers and see what's going on with them, they're typically not even the ideal client. They're somebody that we're trying to contort ourselves for.

SPEAKER_01 21:04

Okay, that makes sense. And so then you're saying you need to reverse the ship a little bit, do some more work on who is your actual ideal client, who's going to value what you're bringing to the table. Yes. Yep. Okay. Cool. What is an ordinary, uninspired assumption that people make about finance and your business that you've proven really false with the way you've built things?

SPEAKER_00 21:30

Like finance can't be sexy. Although a lot of people hate their accountant or hate having to deal with one like um, you are the definition.

SPEAKER_01 21:39

I don't know if anyone's watching this, but you're literally, I think someone said you are like Marilyn Monroe, and you are you are the definition of sexy finance embodied, Danny.

SPEAKER_00 21:48

I I love that. I'm I'm trying. Yeah, it's it can't be like a really sexy thing. And what I find sexy is women who have a lot of confidence or really know. Their stuff inside and out can totally see their value. And I think when you're not afraid to show up to those numbers and you know them inside and out, it's it's confidence that comes from that.

SPEAKER_01 22:12

Yeah, absolutely. Do you think there's a moment with the women that you're working with where you see that click on? Is there a recurring theme of this is the point when they're like, oh yeah, I got this. I'm financially dangerous now.

SPEAKER_00 22:24

Totally, oh, I love that saying. I would say in the first one to two, maybe even three months, most of my clients look like deer in the headlights. And that's we're we're not the type of firm that's just going to kind of tell prescribe to you what to do. Um, we really are going to educate you through it. And I would say after that kind of two month, three-month mark, and they're over that hump, they're coming to me with the with the insight, with the questions. Like they're like, I did this or I moved it this way, or how will taxes affect that?

SPEAKER_01 22:57

The wheels are turning.

SPEAKER_00 22:58

Yeah, we I try to teach somebody else to or a founder that I work with to totally be the CEO. And what I mean by that is the CFO sits under a CEO. The CEO should be leading the charge and coming to the CFO when they need specific numbers to back up kind of their vision.

SPEAKER_01 23:17

Right. Yeah, that makes sense. Okay, I love that. Let's all work on being more financially confident. Finances are sexy. I mean, I agree with you. I get really excited looking at my money. It's exciting to dream about what you want your life to look like and reverse engineer that and look at the compound interest graph and I are best friends. I'm obsessed with that. Like, oh my gosh, if we invest this much today, look at what it's gonna be. And I think it can be exciting if you're educated and if you know what's going on and you're not just burying your head in the sand. Yeah. Yeah. Um, okay, I have some signature questions for you. I'm a big believer that the thing that we think is weird about us or have perhaps tried to hide in the past is actually our superpower generally. What is yours?

SPEAKER_00 24:04

I would say I've always had kind of like a thorn in my side about growing up in a really, really small town in the middle of Wisconsin. And what I mean by small is 250 people.

SPEAKER_01 24:16

Oh wow.

SPEAKER_00 24:17

That is small. Yes, I went to such a small school and it made me kind of for most of my adult years, kind of have this idea that maybe that means that I wasn't, I didn't have a great education, or I wasn't actually that smart because of that. So I think I think one thing that I've been able to kind of prove from that is, or maybe I was even doing this wow, therapy session. I was even able to prove that I was smart, is I really focus super hard while getting my bachelor's, I focus super hard while getting my master's, and I'm kind of always attaining like a new certificate or something in my field. Um, but I I've come to find from that, like, no, on paper I get great grades that that's probably this assumption I have is probably in my head. And one great thing I found about like growing up in a small town is I mean, I was outside doing chores, like farm chores. I was um, I had you basically went to school and you had like 10 friends, and you had to make with those 10 friends, you had to make it from kindergarten to seeing all the way to high school, yeah. So I thought what I've come what I've gained though from growing up in a small town is really great work ethic. And then on top of that, being able to sustain relationships over a long period of time and having good conflict resolution because if I'm so important at my friend, I could just go find another another, yeah.

SPEAKER_01 25:46

That was it. You had the 10, you had to stick with them. That's a great one. What is one thing that most people accept as normal and you just do not subscribe to? I would say the use of credit cards, which is can be controversial.

SPEAKER_00 26:00

I think if talk about that, if you have any type of something going on with your finances that you're uncomfortable with, I would say credit cards are not for you right now. You couldn't have them open, they're good for your credit score. Have them open, but have the discipline not to use them until you know that you're comfortably just living on your profit.

SPEAKER_01 26:21

And that you can pay them off and not have outrageous interest rates going on. Yes. Yep. Okay, okay, great. Right now, what's one thing that you're leaning into and one thing that you're opting out of?

SPEAKER_00 26:34

One thing that I'm leaning into, especially being single and childless, is not being stuck to one place. I'm like, why am I just sitting here in Chicago when I could be literally all over. Yeah. 2026 for me looks like definitely moving around a lot more.

SPEAKER_01 26:52

Okay, I love that. Take advantage.

SPEAKER_00 26:54

Yes. So I think I'm opting out of home ownership and having one address.

SPEAKER_01 26:59

Okay, I like that. Who is one person that comes to mind when you think of allergic to the ordinary and why?

SPEAKER_00 27:06

That's a great question. I would say probably the CFO that I have now joined forces with to form our firm. I think she was one of the first people that showed me finance can be sexy. And that peace and profits really do exist. Early on, I would take on, you know, whatever client I could. And she would see in some of the chats or the emails, like the way that the client was speaking or like the types of things that she wanted. And I just thought, you know, from my finance career working in corporate, like, oh, you just do whatever the client wants.

SPEAKER_01 27:40

It is what it is, yeah.

SPEAKER_00 27:41

And she was like, uh-uh, no way. You don't, you don't need this, you don't deserve this. And I think that opened my eyes a lot. That there's not a typical way to do finance and you can do it how you want to.

SPEAKER_01 27:53

Yeah, I love that. And that's the whole point of this podcast is just I feel like so many people are on the well, this is the path. This is the path. I don't know anything else. I've never heard another perspective. And that's what I want people to hear is have that moment that you had with this CFO where you're like, what? Like, wait, these things can coexist, finances can be sexy, and it just changed the trajectory of your life, quite literally. So yeah, I love that. Okay, last one. If someone listening wants to live a more allergic to the ordinary life, what's one actionable thing they can do today?

SPEAKER_00 28:28

Firmly believe that the more that you know about yourself and your soul and you're actually speaking with that soul, the more you are going to live a life that actually looks like and feels like you. So, one actionable step, and I'll do this before I go to bed every night, is I'll I talk to Chat GBT all day long.

SPEAKER_01 28:47

Like I really do. I God bless chat. Yeah.

SPEAKER_00 28:49

Let me put like chat. I love chat. Um I will I will prompt it. Um, give me some journal prompts for me based on what we've talked about today. Give me some journal prompts to go over before I go to bed. And I will just write. And it's it sounds so basic and simple, but you don't realize how much is really going on unconsciously with you until you get it out on paper.

SPEAKER_01 29:14

Yeah, that's great advice. Write it down, get to know yourself. You can't know where you're going if you don't actually know what you want. Going back to that values conversation, all of that. Danny, thank you so much for being here. Can you tell everyone where they can find you on the internet? I know we can't find you anywhere in Chicago next year, but all around the world.

SPEAKER_00 29:33

Um, I'm CFO Danny on Instagram, www.valorefinancial.com, if you want to check out it in the show notes too. And I am on TikTok as well as CFO Danny.

SPEAKER_01 29:46

So Okay.

SPEAKER_00 29:47

Yeah.

SPEAKER_01 29:48

I'm not on TikTok, but I might have to be. I might have to get on there. I'm a grandma.

SPEAKER_00 29:53

A little evicting, but fine.

SPEAKER_01 29:55

Well, thank you so much for joining us. I loved all your insight, and we will chat soon. Thank you, Jamie. If this episode sharpened your thinking, send it to someone who's also allergic to the ordinary. And if you're a badass who's building or renovating a home and want it drenched in identity instead of boring default decisions, Studio Gasco's your go to. I'm Jamie Gasferovic, and this is Allergic to the Ordinary. I'll see you next episode.