Profile Media: Telling Your Start-Up Story

From scientific breakthrough to compelling headline - how do medtech and biotech start-ups developing new medical products tell their stories to attract investors, partners and public attention?

Profile Media hosted a development workshop for a group of medtech startups through MTPConnect’s Clinical Translation and Commercialisation Medtech accelerator program…helping innovation companies develop a story that goes beyond complex science and is relatable to mainstream media and investors. 

Sue Papadoulis is a journalist and founder of Profile Media and joins the podcast to share some valuable insights on how start-ups can develop a compelling public profile and effectively communicate their innovation journey – taking a medical innovation from unknown to unforgettable.

Chapters

• 0:00 Announcement
• 0:34 Introduction
• 1:48 From Journalism to PR: Sue's Story
• 12:02 Building a Public Profile for Startups
• 14:14 Elements of a Good Health Story
• 24:15 Media Training and Building Relationships
• 27:46 Working with Communications Agencies
• 31:25 Regulatory Compliance and Industry Impact
• 35:36 Outro