I Deleted A Year Of Content.. Here's Why

Everybody wants to create… until they realize what it actually takes.

From the outside, content creation looks simple:

Press record. Post it. Go viral.

In reality? It’s none of that.

In this episode, Knowlo breaks down what it really feels like to build something from nothing including scrapping a full year of content, starting over from zero, and learning the hard way that this isn’t about quick wins… it’s about the long game.

This isn’t a highlight reel.

This is the behind-the-scenes nobody posts:

Deleting work you spent months building

Fighting the comparison trap

Realizing talent isn’t enough… consistency is everything

Learning to love the process instead of chasing the outcome

Finding your “why” when the “how” makes no sense

Building something meaningful in a world full of noise

Because the truth is…

There is no finish line.

There is no moment where you “arrive.”

There’s just the work… and who you become while doing it.

If you’re creating… thinking about creating… or stuck between talking and actually doing…

This episode is your reality check.

This is 5ft.philosophy… where we build in public, figure it out in real time, and keep it honest the whole way through.

This is 5ft.Philosophy

I’m not here to tell you what to think.

I’m here to slow things down long enough so you can think for yourself.

Sit with it.

Transcript

SPEAKER_00 0:00

If you could see my face and hear my voice, I want you to get my comments, DMs, stitch this. Whatever you want to do, just let me know something about your content creating journey. Because I'm going to tell you what it's like for me making content. Because on the outside looking in, things look really simple. You just press record, say some stuff, go viral, become rich and famous. Nah, that's not it though. I've been doing this since February, but also not doing this since February. Cause last year I did a whole entire year's worth of content and I scrapped all of it. I deleted it from YouTube. I killed the RSS feed. I threw away a whole entire year's worth of work like dreads on a barber shop floor the day before a job interview. And I'm fine with it. Because when you build something that you don't like or don't believe in, keeping it is worse than losing. And that was my first real lesson. This is the journey with no finish line. You hit a goal, good. Now what? Another goal, another problem, another bill, another responsibility. Life does not end. Life doesn't end, it just buffers. So I stopped chasing a win and started enjoying the process because the process is the only thing that actually exists. And let's talk about the thing that nobody admits. Comparison. I don't care about trends. I don't care about being better than nobody. I don't care what nobody is doing. But I would be a complete liar if I said I never looked around and said, how is that what's popping? Let's call it what it is. That's hate. Light hate, diet hate, objective hate, but it's pure organic, grass-fed hate. But I'm a human and that's still hate. Looking at people thinking they suckers, and they are. But the trick is not to pretend like you're not offended. The trick is to not let hate take the will. Because the second that you get in you get caught up in the comparison trap, you stop creating. And I had to put my blinders on and start running my race. I had to make something that I could be proud of, even if nobody cares. And another lesson I had to learn the hard way was doing anything is a lot of work. I just thought I was going to show up and be great. No research, no prep, just vibes and awesome stuff. I thought I was just going to be it. That's really cute and really ideological and really dumb and really cute. So now I work hard and I work consistently and I work intentionally and I work with integrity. But the problem with integrity is once you have it, you start noticing who doesn't. Friends, family, leaders, everybody. Now your eyes are open. You can't close them. That's why ignorance is bliss. But instead of spiraling out of control, I just redirected my energy into this five-foot philosophy. Because this is mine. This is my weapon, my voice, my message, my lane. I'm one of one. I shape this, I control it, I build it into whatever I want it to be. That's when I figured out the why. Because I used to get stuck on how. A lot of us do. How is this gonna work? When is this gonna work? Is it ever gonna pay off? All of those are viable questions, but they're all the wrong question. The real question is why are you doing it and your why should always outweigh your how? To me, it's simple, very simple. Artistry. I need to express myself. And also being a starving artist is not an option. I also want to build community. I know I'm not the only one on earth that thinks like me. Let's build a code. Let's all get together. It's a cool possibility, right? If this turns into money, awesome. I like money. I'm not some weird, delusional weirdo living off vibes. I'm not a trust fund baby. I don't have a silver spoon. But money is not my be all end-all. Money is not my objective, money is not my uh be all end-all. It's not my driver. But I want peace, I want autonomy, and I want to live a life on my terms. And that requires money. Everything requires money. Because I look around and I see people getting successful, fumbling the bag, legal problems, ego problems, drug problems, problems with a spouse. I sit back and watch people's life falling apart in real time. And I'm just sitting there like, stupid. How hard is it to not self-destruct? Don't crash out. Don't commit crime. Pay your taxes. Don't fight the IRS. You will never win. When you line it up with Uncle Sam, he's the final boss in the game that you will never ever win. It's not that complicated. It's really not. But apparently, it really is. So instead of me trying to fix the world or even caring, I'm just trying to build something better in my world. I'm trying to create a little niche that may or may not be a code. No, I'm joking. Because to me, it's all the same thing: cop, Republican, Democrat, Christian. Um, it it it's all the same. A group of like-minded people is what I meant to say. A caucus, if you will. I want to be around people that actually want growth in some level of sanity. Because I noticed something. People get together quick, fast, and in a hurry for nonsense and negativity and hate and drama and chaos, but for something positive. Everybody's quiet. Everybody has to think about it. They're not thinking about it. They're procrastinating. I don't want thinkers, I want movers and doers on my team. I want people that want to build as much as I do. I want people that want something better and want to work hard and work with others to get it. I'm not some self-help guru. I'm not some spiritual leader. I don't have answers. I don't have answers for you, and I don't have answers for me. But I have perspective, I have experience, I have a voice, I got work ethic, and know-how. So if something that I say hits you, take it, please. Use it, build it. If it don't, leave it alone. Back off or jack off. It's not easy for me, and it's not easy for anybody. Because at the end of the day, it's the process. I'm not trying to be famous. I'm not trying to be ubiquitous. I'm trying to be intentional. I'm trying to do a kindred. I'm trying to drop something polarizing and change things and disappear for five years. I'm trying to come back with something bigger and more polarizing to say. No noise, no filter, just impact and progress. Because if I'm gonna do this, this is gonna be legendary. It's gonna leave a legacy behind. It's gonna be something that's worthy of an autobiography. Or a biography, whatever. I'll take what I could get. It's gonna be worthy of a documentary, it's gonna be worthy of a mural. It'll be a digital imprint that's worth something. Because the art of content creating is so saturated. A lot of people get into it, and I can't speak to their reasons. I say, like I always say, clout is the new currency. Because that's what it looks like. It doesn't even seem that people too much care about money anymore. Some people want to check chicken, some people want to get chilly, some people like money. But it seems like the disease is clout. And I just I don't know, I'm just trying to avoid all those foibles and pitfalls and do it correctly. Enough people screw up every day for us to have shining examples of how to do it correctly. It don't look too difficult. Say no to the wrong things and yes to the right things.