How to Build True Connection with your Brand’s Audience with CEO of MMC, Olga Fleming

In today’s episode, Cris sits down with Olga Fleming, CEO of MMC, the communications agency helping brands earn a place in consumers' everyday lives. Olga shares why the strongest brands go beyond awareness and create meaningful rituals, becoming products and services people rely on daily. When a brand successfully integrates into someone’s routine, it transforms customers into true advocates. 

Together, Cris and Olga explore what it takes to deeply understand your audience, identify unmet needs, and build messaging that resonates on a human level. They unpack the habits that set successful founders apart, the mistakes that hold brands back, and how AI can be leveraged as an analytical tool without sacrificing the creativity and emotion that make brands memorable  

Whether you’re a PR professional, marketer, founder, or simply fascinated by the art and science of brand building, this conversation is packed with candid insights and practical takeaways. Grab a notebook, settle in, and get ready for a masterclass in creating brands that people truly believe in and advocate for. 

New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.  

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👍 Follow @Brandidly_Speaking on Instagram, LinkedIn, and TikTok and MMC on Instagram and LinkedIn. 

📲 We'd love to hear from you: hello@hellommc.com 

Transcript

SPEAKER_01 0:00

Go niche. I would never have told a brand 10, 15 years ago to go niche, but you should go niche. People want to believe that you created a brand for them. Oftentimes I see founders telling people why they should like their brand or why they should buy their brand, not making the connection between brand and a customer. I remember like Geo, door-to-door money. Every woman wore that. Now you would never have something like that happen. Because there's just so many brands hitting you every single day.

SPEAKER_00 0:34

If you had to say from your point of view, there was maybe one thing you'd give advice on in day one for a founder, where would you tell them to focus some of their energy first? Well, I would say that. It's a brand new day, you know what that means. It's time for another episode of Brandedly Speaking with your host, Ma, Chris Gordon. And today we sit down with Olga Fleming, the CEO of MMC, and we talk all about the accessibility to PR at every stage in your business. If you're a founder and you're looking to understand how you can get more visibility in the world, how you can tell your story the right way, this is an episode you won't want to miss. We're so excited because we've had the opportunity to launch some really exciting things as an agency, you know, test the waters, understand what brands need at every stage in the business. And what ends up happening is there's a whole conversation that we hear all the time. When is a brand ready for PR? And I know that there's an importance and I think that sometimes people think PR people can be a bit biased on when you need PR, but it's only because we're thinking 10 steps ahead of you typically. When you're starting your brand, our job in communications is to build the foundation of what you'll say when you step out into the world. So I'd love to hear from your point of view about the perception of PR because oftentimes brands think it's only for a large, large brand or a brand that has multi-millions, but PR can be important at every stage. Can you tell me a little bit about why?

SPEAKER_01 1:55

Yeah, it certainly can. For first of all, I don't think it's public relations anymore. You know, that's that's a phrase that I think we have um kind of left in the past, Chris, because, you know, it's not about PR anymore. It's about identity, it's about relevance, it's about um creating connections with key audiences and stakeholders and building fandoms and ambassadorship. And so if you want to put PR as the name for it, great, but it really creates the basis of what most companies are trying to accomplish, which is, you know, fostering communities that support them and love them and the brand. So calling it PR is almost giving it short shrift.

SPEAKER_00 2:46

Mm-hmm. Yeah, and and I think that that's such a good point because I think PR sometimes, in the world of importance when it comes into investments, has been almost misassociated as, oh, well, you know what, we'll just wait until this moment in time. But the comms umbrella, and you actually said this to me once, and I thought it was such an amazing line. You talked about it being like the moat, the thing that like protects your brand. And that's really like the comms umbrella. It's your messaging, it's how you show up in the world, and now everyone has access to you, to a founder, to an executive, in so many more ways because of social media and the fact that you can show up on stage or you can pick up your phone and you can talk to the world. And so it's such a good point because I think that the first step in understanding the importance of visibility and the importance of having your brand create a relationship with the public is to take and make that investment into PR in some way, shape, or form, whether it's little or big.

SPEAKER_01 3:38

Right. And I would say that, you know, the one thing that is always so central to public relations is the earned portion, right? And you know, it used to be that it was just, oh, it's earned media. So you go out, you get publicity, you see your name in key publications and in key outlets. But really, it's the earned piece that is the most important part of what we do, which is we earn attention, we earn likes, we earn your business, we earn all the things that uh bring uh new and returning people to a brand. So I think if people start thinking about uh earning attention and earning people's loyalty and ambassadorship, it's a whole different world of what PR can truly accomplish. And, you know, it's not something that should be last on a list. Um it's also not something that is expensive or something that you have to have huge budgets to be able to navigate. So, you know, I think that the course allows people to kind of take a step back and really understand what their story is, what the messages are, and um bring it to a different level so that they can start to create connections with the key people who are going to be important for their brand.

SPEAKER_00 5:08

Yeah, I love that because I think that with that misconception about where the investment is and when the time is for that, it's important for people to understand that you can start doing things long before you even hire the agency. And that's really what we're trying to accomplish with this is to be able to show them kind of the way. It's like we're guiding them through those steps. If you had to say from your point of view, there was maybe one thing you'd give advice on in day one for a founder, where would you tell them to focus some of their energy first?

SPEAKER_01 5:35

It's actually not NPR. It's um it's really about understanding their target audience, Chris, because I find that founders get so passionate around their product or their service or whatever it is that they're putting out in the world that they truly forget, okay, this is a product that is going to appeal to this group of people. And then understanding that group of people, their their how they think, what they feel, what they say, what they do, what they're passionate about. Um, oftentimes, you know, we create products that we think are so cool and we're so excited about that we want to just put it in the water and we want it to be for everyone. But that I think is the biggest mistake that a lot of the founders uh can make. Uh and it's not going to limit your success by saying uh this product is for this group of people and not for this group of people. I actually think that being measured in that way and really understanding who your product is for is the most important thing.

unknown 6:45

Yeah.

SPEAKER_01 6:46

Because then you won't spend money trying to appeal to people who may not necessarily find affinity with your brand. And so spending the time to really understand who your product is for and who's going to provide that brand love for you is truly the most important thing you can do.

SPEAKER_00 7:06

Yeah, do that diligence. Listen, you heard it here first. This is the CEO of MMC, and I have to tell you, every single time that she speaks to me, it's like you're learning new things. The wealth of knowledge that you bring to the industry and all of your experience and expertise is something that's truly invaluable. So I hope that the people listening are really understanding and ingesting all of that because it's true, if you try to be for everybody, ultimately you become for no one because the person that needs you can't find you fast enough. And in today's world, with people's attention spans being, you know, like a goldfish, they'll move on if they don't feel like you're for them. And so doing that diligence and doing that research on your own customer. So funny, we just had another guest on that, said the same exact thing. And and it's important because she's also working with founders all the time. And and so I love to hear that because consistently that is like the biggest piece of advice. If you don't know your customer, you can't figure out.

SPEAKER_01 7:54

It is, and especially now because uh finding new brands be has become much easier, and so the whole uh notion of discovery has become so um rare, and so what we tell founders and brands is go niche. I would never have told a brand 10, 15 years ago to go niche, but you should go niche because people want to believe that you created a brand for them, yeah. Exactly for them, because it solves a problem or it creates opportunities for them, or because it understands them in a way that no other brand has. And that ability to discover brands that do that for you as a consumer is priceless. And so while I would have never told a brand to go niche many, many years ago, now it is so important because those are the communities, building those types of communities that are going to create ambassadorship for a brand and then catapult it into a national or international level. It is bottom-up right now. And um, you know, anything that founders can do to really truly understand and be relevant to those key audiences is going to be key.

SPEAKER_00 9:22

Yeah, no, that's it's fantastic. And thinking of discovery and how people are finding you, let's talk a little bit about storytelling. Because as you know, we love storytelling. It's it's the basis of what we do is helping you craft that story and really like pulling it out of the brand too. I think there's an art in me being able to pull out that story, that true story that's gonna resonate. But how important is storytelling in helping people actually build a brand that will be remembered?

SPEAKER_01 9:48

So it's so much more than storytelling. Storytelling is very important, and it's a word that we use a lot in our, you know, industry, in our space, and in communications. But it's really all about relevancy and creating connections between a brand story or a founder's story, and then the story of those people who um are potential customers of that brand. And creating those connections and then building an overarching theme that provides value and a value proposition for those people who could be potential customers for the brand. So storytelling is important, but the story has to be both ways. Um, oftentimes I see founders or even CEOs of well-known companies who tell stories and they're great, but they're telling people why they should like their brand or why they should buy their brand. But they're not making the connections that really create that ambassadorship between brand and a company and a customer. Because, you know, at the end of the day, if I don't feel like a my values uh align with the values of a company or brand, or if it fit has a place in my life or it fits the needs of me, my loved one or my family, I'm not really going to have much loyalty in the brand, right? Maybe I'll buy it once, but from you know, then I'll move on. But so making those connections in a story is so important. So it's not just about telling a story, because there's a lot of great stories out there. And what I will tell you is AI is making it very easy for a lot of companies to tell great stories that sound awesome, but they are hollow, Chris. And I think we have to be very, very careful because now everybody sounds like an amazing orator. But at the end of the day, you have to be empathetic as a brand, understand the value proposition of your customer audience, and find those con that connective tissue that are going to bring them in and keep them there.

SPEAKER_00 12:07

Yeah, and you feel like that's really the difference from the brands that struggle to maintain relevance.

SPEAKER_01 12:11

Oh, absolutely. I mean, you see it every day. Um and going back to, you know, um your last question, I mean, how many times have you been in a store that was the most amazing store? It was the best store you would go to, and it had one awesome product. But then over the years, you keep going back to that store, and all of a sudden, there's all these other product lines. They're now selling popcorn or mints, and it's not just about coffee anymore. Um, and that's when you start to realize wow, they can't get people in for their one product, their one value proposition. So now they're starting to put other things out there to get people in. And that's because a lot of these companies forget what truly it means not only to have uh a story around an amazing product, but a story around how they connect with audiences on an emotional level. Um, and that's when they start kind of throwing other stuff around to, you know, bring people back into, you know, a company or a product or a brand.

SPEAKER_00 13:19

Yeah, it's a lot of spaghetti at the wall. Um, all right. Well, you talked about AI with that, and I think it's an important thing to acknowledge because we can't live in a world without AI now. We know that that there are so many uses for it, and in so many ways it creates efficiencies and it's a fantastic tool. But when it comes to storytelling, sometimes brands are leaning almost too much on it and it's taking away the human emotion from it, which is where obviously experts come in and can really help you hone in on that story in a way that feels real, raw, emotional, and creates a true relationship with the public or with your consumer. Do you think that what do you think is the first step for a brand that's kind of maybe trying to go on AI and and type in, like, spit out my story? What do you think that they should instead do? Like take a second, go for a walk? Like, what can founders do to like gain that that kind of perspective again, to feel excited about telling their story?

SPEAKER_01 14:16

So every founder has a reason why, right? The day that they decided they were going to pursue their passion, and a reason why they decided to pursue it, um, milestones that led to that moment, uh, the feelings and emotions that went into those that decision to take a leap, start a new conversation with a brand. Sometimes when these founders go to write their story, a lot of that emotion gets left out, and it becomes a very rational conversation around I saw a need in the market, and this is a great brand, and I think it'll fill the need of the market. But we all know that you know, bringing a brand into the universe, creating a company, deciding to go out on that leap is more than just that. And no AI is really going to be able to tell that story in a very um, I guess, relatable way. It's it's a really interesting time because I think we can fall into a trap where, oh, okay, I'll tell the AI, here's my story, these are the cool things that happened, write my story up, make it sound great. But it's not, it's going to be devoid of emotion. And, you know, you and I have talked about the concept of magic and math. So I always see AI as being the math and being something that helps us with data and with analytics and kind of synthesizing things for us so that we actually don't have to take the time to do the labor part of it. But the part that it leaves out is that magic, which is the why. Why did you do it? Why do you feel so passionate about it? Why do you think people need this? Um, what's creative about what you're doing? Um, how do you think differently? The best part leaves out like the best dupious stuff. And it's gonna be left out. Why? Because at the end of the day, the AI is only going to one, tell you what you want to hear, B, only tell you what has been created. So if you're trying to create something new, it's pulling you into known categories, known territories, known information. So be very careful. Um use it as a sounding board. I always say, tell the AI, hey, this is the story I want to tell. This is my audience. What are some pitfalls? Where are some places that if I looked in a year, I might have uh made the wrong decisions? Um, create opportunities for yourself to be vulnerable in that process with AI. That's where you're going to get to better outcomes. But if you go and ask it to create your story for you, um you're you're not going to be able to put blue water between yourself and maybe a competitor that's kind of similar.

SPEAKER_00 17:32

Yeah, yeah, it's a great point. And I think that's what I love so much about our curriculum with the course too, is the fact that we've essentially created the this module, this journey that will take them through their why and into execution. And I think that's ultimately what some people might be missing in their journey of like trying to do it on their own. Now you have guides that are seasoned veterans in the space that these are this is the foundation of what we do, right? But we're breaking it down in a way that makes it feel digestible for someone, but also inspires them, right? Like the why is the inspiration behind the brand. It's it's the fun part, it's the it's the emotional part of why someone's gonna resonate with you and they're gonna choose to spend their dollar with you in the end when they have a choice and they can choose anybody else. And so I think it's really critical that people understand the why and understand how to tell that why in a lot of different rooms. And I want to chat a little bit about visibility because we talk a lot about PR that earned, like we were just saying, you know, the media, the opportunities that you get when you're maybe featured in press. But visibility now, especially in today's world, when you have the opportunity to pick up your phone and and speak to the world and do some of your own PR, becomes critical. How important do you think it is for brands, executives? I mean, I'm talking everyone, even people climbing the corporate ladder, try and understand the role at a company to get into the right rooms. Do you think that's important? Do you think it's pretty critical in growing a brand, a business, or even a personal brand?

SPEAKER_01 18:55

Absolutely. Visibility is important, which is why I I believe that right now niche communities are key. Because if you think about it, there used to be a time when we were able to be a more nationally recognized brand in a short period, shorter periods of time because uh you did a certain amount of advertising online and out of home. And there were ways in which you could create visibility, right? Now visibility is you might be visible to one person or five people, right? The for you page on TikTok really changed visibility and the definition of visibility. What is visible to me may not necessarily be visible to you. And that is why I go back to the target audience. Because if you don't understand your product and who it works for and who it does not, because that's the other key, right? It's not just okay, well, it's for this community, but it's not for that community, or it's not for this, these types of you know, consumers. If you don't understand that, then it's never gonna show up in feed or it's never gonna stop somebody scrolling. And so the environment has changed. We get served up content based on interest. And so quickly too.

SPEAKER_00 20:22

It could change fast. Like you type in something else, and all of a sudden everything changes.

SPEAKER_01 20:26

You stay too long on one video and all of a sudden you're seeing videos about Formula One.

SPEAKER_00 20:32

Yeah, literally. I'm like, or like cats randomly. I don't even have a cat, but I looked at one cat and all of a sudden it's my holding is cats.

SPEAKER_01 20:38

I'm like, I open it up and I'm like, today's uh theme is so, but that's the key here, right? So if you want to be truly relevant to your audience, you need to make sure that you're feeding that audience with reasons to believe the value proposition of the product on a regular basis. And so visibility is important, but it can't just be just broad, right? It has to be to a certain group of people on certain channels in certain ways and have an emotional connection.

SPEAKER_00 21:14

Yeah, and I want to recognize that that can be scary for people, especially at the founder stage, that you want to also make sure that your company is profitable, it's making money. So sometimes you keep keep your eye off the ball and you take it off the ball for a little too long and you kind of veer and you say, Oh, maybe I can service that person, or maybe this is for this person, but ultimately that ends up hurting your brand in the end because you're not getting to the community that you actually appeal to fast enough. And so you have to get super crystal clear on who your who your consumer really is and be able to speak to them. So it's a great point because I think founders get sometimes like led astray because they're like, maybe everyone can be my customer.

SPEAKER_01 21:50

Right. And you know, I think that sometimes it takes some of this tough uh advice because there used to be a time. If I said to a founder, hey, who's the niche audience? They'd be like, I don't want to go niche. I can't go, we can't niche this. You know, but now it's so important to know that I am for a runner or I believe that I, you know, um I want to appeal to that woman who sees beauty as wellness. Uh really understanding the the value proposition of the product and how it intersects with people's personal values is going to be critical.

SPEAKER_00 22:37

Yeah, absolutely. And I think, you know, the traditional PR playbook has changed, and MMC's really been ahead of the pulse on that change in so many ways for years. And I think that the the agency has always been five steps ahead, not just one. But what is a more modern and accessible version of PR look like today?

SPEAKER_01 22:56

So it's it's it's interesting because I'm gonna sound like a broken record, but the accessibility is to a specific audience group, right? And that audience feeling like something is being catered to them, right? Because how many times have you seen communications that are super cool, but you know, it's not gonna fit into your life, you don't care about it, you know, it's interesting, but you know, it's not really relevant to you. And so relevancy is really the most important thing. A more modern approach is thinking small before you think big, which is I know counterintuitive, right? Like, I don't want to think small, I want everybody to drink my soda. I don't want to think small, I want everybody to use, you know, this mascara. But at the end of the day, um, thinking small is the new success story. And uh, you know, I've never said it in that manner, but it truly is. It's understanding the little things that make your product and brand so valuable to a group of people. The enthusiasm and the passion that that group of people are going to feel around your product because it was developed for them, is then going to catapult you on a center stage.

SPEAKER_00 24:25

I love this. I'm smiling because I I love that statement. That's like, to me, I mean, it's so true. I'm like, everyone listening, you need to write this down. I'm like smiling because I think small before you think big. I mean, that's so well put. And I think it's what so many of us try to say when we're advising brands, but haven't quite put it that way. So I love that you said that because it's true, you have to just be so obsessed with the small details. And then your brand will get that global scale. And brands have so often been scared to not think global right away. But you can't, even, especially nowadays, you can't get to that next stage without really obsessing over the small details. So I love that. Think small before you're talking about.

SPEAKER_01 25:07

And if you think about it, uh, even brands that were launched pre-pandemic, um, Warby Parker, Away Luggage, and then more recent brands like Poppy, I don't think those founders thought to us themselves, oh, we need to put this in the water everywhere. They looked at, hey, you know, we have a challenge uh, you know, uh uh with eyeglasses or with luggage, which isn't exciting. And, you know, I want to be excited. I want to have a an easy way of getting something uh fashionable or uh, you know, interesting that reflects something in my life. And I don't know if those would be success stories today if they hadn't focused on those small details or even on a small audience that felt like it was overlooked.

SPEAKER_00 25:59

Yes, yes, I know it's when you do think about like the poppy story, it's like Alison Ellsworth always says, like, I had this issue, and I thought to myself, there must be someone else that's going through this. Someone else. Not everybody else. Oh, right. Someone else.

SPEAKER_01 26:12

But that's exactly it. And that's the thing that I think scares a lot of founders, uh, which is, oh, well, you know, I don't want to limit the success of my product. But you're not limiting it. You're making it um, you're creating an inextricable link between your brand and a very important community. But and once that that bond is created, it will catapult you into different audiences. But if you don't have that basis and you don't have that foundation, it's going to be very difficult for people to hold on to a brand. You might have a spark, you may go viral, but then, you know, it'll go away and then it'll be another laboo boo story. Yeah, really.

SPEAKER_00 26:58

It's like, you know, you see, especially in this industry, we see the rise and fall of many brands, and and when they really listen to us, it's when we get to see them succeed all the way through. And and brands no longer have to just have the PR agency that they hire at the one stage anymore. They can have access to more resources through the things that we're putting out there for that very reason because we want to help brands at every stage in their business. We want to show them that you deserve to have visibility. And part of that means that you can do some of this on your own until you're ready for us. And I think that a lot of founders feel scared, they feel overwhelmed, they feel like maybe they're not sure what to do next. But for anyone who feels under-resourced or maybe unsure of where to start, what's one piece of advice that you'd leave them with?

SPEAKER_01 27:44

Well, I would say that making sure that you have a short-term, long-term plan, and that you do have aspirations outside of what you're going to accomplish in the next 18 months. I think that a lot of founders end up in the weeds, and uh that can create challenges in and of themselves. But if you create a true north for yourself, and maybe just put it on the wall, kind of like, you know, a believe poster, um, but put it on the wall, make sure you're looking at that every day. Uh, it's really important because sometimes I've seen a lot of founders get in the weeds and start to micromanage a lot of pieces of uh telling their story or uh the types of outlets or the channels or the exact content. And um if you're focused on the right audience and have created storylines that appeal to that audience, you could start to take a little bit of a step back and think about okay, what's next? What can I accomplish? Um, but I've seen a lot of founders stay in an 18-month cycle that's kind of goes up and down and up and down, and they don't get out of that. And they say, Well, I don't understand, I'm doing all the right things, why can't I move forward? And it's because they're not allowing themselves to take a step back and say, you know what, um my goal is X. Uh, I need daily steps forward to get me to X, and I'm not gonna get mired in some of the details. Uh, here's what we know about today's consumption of information. People want information, they want it to feel real and raw, they want it to be authentic, and the whole notion of putting perfect things out there is um is just not gonna create opportunities really for brands. I also think AI is a big trap because AI tries to make everything perfect. And um, I think you have to really be careful. So, of course, you're a founder, you might, you, you want to be involved in all the details, but give yourself the space and grace to also shoot for the stars and know ultimately where you want to land. Because sometimes you can, you know, kind of hold back progress if you, you know, focus on too many of the details.

SPEAKER_00 30:22

Yeah, yeah. No, I mean it's kind of like go small again, right? Like take take yourself. It's the same kind of advice at the end of the day. I love that. And I think, you know, the last thing I'd love to hear from you, from your perspective as the pioneer of all these amazing services that we have at MMC and as a CEO, anytime a client works with us, whether it's large-scale brands on some of our services that are, you know, everything from these multimillion dollar campaigns or founder-led brands that are just starting out in their journey and trying to understand visibility. What do you hope someone feels when they work with us as an agency?

SPEAKER_01 30:52

I hope that they feel that we are a their partner and helping them own every day. Because for me, that's the new dynamic. It's about owning people's days. So if you have a brand, how are you creating rituals around that brand? How are you creating ambassadorship and loyalty around that brand? And for us, it's not just about grabbing headlines or creating an amazing event or bringing in the right influencers, because we have to do all that. But it's all in service of taking that brand and creating a centerpiece for it in someone's life, making it a value to someone's day-to-day. And that to me is the ultimate success. It's not so much that someone, you know, has uh recognition of a brand, but is it something that they always uh you know grab for at the supermarket? It is something that they always um order before they even are out of it, right? Um creating opportunities for brands to become part of people's lives and own the everyday with them. So that to me is the value proposition of working with an agency like MMC, but also with an agency that understands that um brands need to be truly part of people's lives in a way that maybe we haven't even defined before. Um and create rituals that uh uh create loyalty, create ambassadorship and trust. And I think a lot of that is lost, especially because there's so many new brands every single day they're coming out there. And the one-off milestones and the one-off moments are great, they give you a nice pop, but ultimately are you becoming part of a ritual in a someone's life? And that's what we help do. Yeah, and take a brands of the past really did one thing really right, which is you know, like that perfume that oh, you could it was recognizable, it became part of a woman's identity, and it was a a brand, and it was um, it was just you had this relationship with a brand. And now what's happening is every band brand wants you to look their way, that there's no loyalty, and we have actually a lot of brands have moved away from creating that pact with consumers, and I think it's dangerous because what ends up happening is quite frankly, you're gonna have a great sales year, and then in a year, you're not because people have moved on to the next thing, and so that's kind of dangerous. I didn't really think about it before you started asking these questions, but you know, like I remember like Gio, Giorgio Armani, like the G Gi Giorgio, every woman wore that, and for years, you know, it was like a signature scent. Yeah now you would never have something like that happen because there's just so many brands hitting you every single day.

SPEAKER_00 34:07

Yeah, it's it's exhausting too for the consumer. And here's the thing, and and here's why, you know, I think why we love our jobs so much. I know it certainly is why I love my job so much, because I also feel like it's a part of our responsibility to remind brands why they're doing it in the first place. Because I think if you forget that, then you lose that ability to think about the person who was loyal to you and why.

SPEAKER_01 34:30

And I would say a great example of this is Starbucks, right? I believe Starbucks is an amazing brand, amazing experience, but they lost their way in the middle of it, right? They started selling other things that really didn't matter, and all of a sudden you didn't have your name on a cup, and then they came back to their roots, which was a great cup of coffee, personalized for you, the exact way you wanted it. And look what's happening with the brand, it's having a renaissance. And so I think that we can learn from a lot of these different types of brand experiences and kind of go back to our roots. Um, it's not just about like creating this shiny new thing, it's about knowing that something's gonna be there for you in a world that's constantly changing.

SPEAKER_00 35:20

You know, when it comes down to the core of who we are as people, as service providers in this industry and why we got into this industry to begin with, is to help brands be able to tell their story and be visible, but really so that they can feel honored and excited to be in people's lives, right? To bring a product to life that is a part of somebody's ritual. That's, you know, that's a big responsibility and it's an exciting responsibility. I mean, we say that in the world of beauty too. It's like it's not just about the lipstick and the fact that it's this beautiful red lipstick and it's this perfect color and this undertone, really has nothing to do with that. It's the fact that maybe by this woman putting it on, she feels like she's the best version of herself, and now she goes into that meeting and she shines, right? So there's a deeper responsibility of being part of people's journeys and their lifestyles every day. So thank you so much. And I appreciate everything always. Your point of view is just invaluable, and we're so happy to always have you on anytime. I'm like, okay, let's get Olga on because you're just you're the voice that people need to hear. You are so knowledgeable in this industry. You've seen so many different stages of this industry, and you can help so many brands, founders, executives tell their story and rise and be able to be visible. So thank you so much, and we're excited. We're excited for all the things that we're doing. And if there's ever any questions that anyone has, you can reach out to us on the show. Um, you could reach out to us on Instagram, please. You can email us. Um, we're here, we're here as a resource, and we're excited about being in everyone's lives. This podcast is for informational purposes only. The views and opinions expressed by guests are solely their own and do not necessarily reflect the views, policies, or positions of MMC or any of its affiliates. Guest appearances do not constitute an endorsement.