Episode 137: Communication, Confidence, and Connecting with Modern Patients with Minal Sampat

In this episode of Beyond the Prophy®, Jasmin welcomes Minal Sampat for a powerful discussion about communication, branding, and connecting with today’s patients in a way that builds trust and loyalty.

Minal shares her expertise in marketing, speaking, and human-centered communication, reminding dental professionals that clinical skill alone is not enough in today’s environment.

This episode is about more than marketing.

It’s about influence and understanding how your message shapes your impact.

Because how you communicate determines how you’re remembered.

Connect with Minal:

LinkedIn

CE on the Beach

Marketologist

Transcript

SPEAKER_00 0:00

Hey, hey, hey, welcome to the Beyond the Prophy Show. Our guest for today is Manal Sampat. She is a best-selling author, marketing strategist, social media coach, and dental hygienist. She was born in India and she grew up in the US Virgin Islands, went to college in New Jersey, y'all, lived in Washington State. Okay. Now she's back more in the Midwest. And just last year, in Indianapolis Indianapolis. I can't even say it.

unknown 0:27

Okay.

SPEAKER_00 0:28

With her husband. Okay. But she lost her, she launched her first company by breaking a Guinness World Record. And since then has helped hundreds of dental practices and businesses with marketing strategies to grow production while reducing marketing expenses. Y'all should see these pictures, y'all. I've seen it. I need to be there one year. Okay. Where she hosts dental CE events on tropical islands in June. It's in Maui, Hawaii. She's also the co-founder of the Pediatric Dental Marketing Course and Pediatric Dental Growth Summit. Manal's marketing strategies have been featured in Industry Press and on Forbes.com. Not once, not twice, but seven times in the last six years. As my children say, clock it. Welcome, Manal.

SPEAKER_01 1:23

Thank you. Thank you. So good being here. So good, amazing talking to you. Bye. Everybody, if you're watching this, Jasmine told me she doesn't edit. So if I I just got back from the gym. So yes, there are things happening, but this is what you get. This is just the life of the entrepreneur. When you get half an hour, 30 minutes, you go to the gym, and that's what you do.

SPEAKER_00 1:41

So you're she looks great, y'all. You won't see her because this is audio only. We used to have video, it's audio only. You won't see her, but she's gorgeous, so don't even listen to her. Listen, we gotta talk about marketing because I think I think most dental professionals are not even thinking about the fact that marketing happens all around us all day and never ends 24-7. And as clinicians, we feel like it doesn't really apply to me. But I want you to just express and just kind of share why marketing is so important, even for us as clinicians. Like it doesn't matter the role that you're specifically in. Why is this a necessary topic? Why do we need to dive into it? Why is this important?

SPEAKER_01 2:28

You know, I'll share a very hard truth of today, which is you know, 2026 is because you, me, billions of other people every day go on to Chat GPT and say, Hey, my gums are bleeding. What do I do? And then Chat GPT, based on Chat GPT's you know, AI feed and experience and whatever, are going to say things. Now, here's the annoying part there is truth and false to that. Now, what's happening is that people are getting educated, yes, on the truth, but then also on the false. And because they just think that AI is the all-knowing thing, they don't really think about anything else. And people's health is being affected, people's smiles, people's like we talk about oral systemically, all of that is getting connected. Now, we know that 75% of Americans use social media. We know over 80% of us use AI daily. All of us do. That's not a joke. I mean, I was just on AI, you know, right before I went to the gym, and I said, How much protein should I eat before I do strength training? Now, Chad GPT gave me options, and then I went to my actual trainer and I'm like, What do you think? And he's like, Nah, bro, you can't do that. You're a vegetarian. How are you gonna what are you gonna do? Like, if you eat that, that's like thousand calories. And we're gonna work out now, you know? And I'm like, damn, Chad GPT, come on, right? But that's the difference. But that's just what's happening clinically as well. The thing is, because it's now upon us, it's almost like a I don't want to say it's our calling, no, but it's a part of our professional ethics, it's a part of our education, it is a necessary obligation for all of us to actually share experience, education, and wisdom. So even when people go online and you know, type things like Chad GPT, why are my gums bleeding? When Chad does its research online, your content, your articles, your post, your videos are popping up, giving them the actual real information to help people. So unfortunately, we are living in a world now where I don't even think that there is a there is a way out of this, you know, because if we know how people are consuming information, which is online, and we know that we are living in a world of AI and false information daily. So now we have to be the truth tellers when it comes to us. And that's an easy way for us to do. And we don't have to call it marketing if you don't want to, end of the day, it's marketing, but we don't have to call it marketing, we can call it education, um, right? But whatever way you want to think about it, this is the time where, like I said, it's a necessary obligation on our part to actually share that.

SPEAKER_00 5:12

I love that. I and you know, there's another term that's used in public health, it's called health promotion. That's marketing. It's just marketing, it is marketing, and I love that. And for listeners, if you didn't know, Manal has already been on this show before like early years. Okay, so if you really want to hear like more of the background, what led to where she's at, that's a good one. But we gonna we're gonna dive into the good stuff right now. Um I I just I really I'm glad that you that you share that. But I also feel like there's a piece of what we do as far as missage misinformation, but I don't think people understand critically how marketing helps with them as a brand. And not everybody sees themselves as a brand, but your professional identity is well, I don't have a better word for that, Manal. It's just your brand.

SPEAKER_01 6:06

Your brand it is, it is it is your brand, yeah, right? And your brand starts with everything. Yeah, you know, I would say that about five years ago, pre-COVID, your brand could have been more focused on what are your colors? And how does the, you know, what font do you use, right? And how does it look like? And how does your Instagram feed match and what are the colors on it? Um, and that was pre-COVID. And post-COVID, we are living in a world because the world around us is bananas. Uh, we are living in a world where um there is an overstimulation of content, of information, of notifications, of triggers. I mean, we do this all the time. How many times do we have to actually tell ourselves, take a step back and say, I'm putting my phone down for the next hour? I'm not even going to look at it. I mean, that that has to be a self-conscious decision now, right? So the world has changed. So when we talk about brand, I feel that the brands that do really well today, and you can think about all the big ones and all the small ones. Like, for example, when Amazon was marketing during COVID, Amazon was not marketing saying, hey, look at my product. Amazon's ads during COVID were of a ballerina on a terrace doing her rehearsal because she couldn't make it to her recital because it got canceled because of COVID. Right? Instacart was not just messaging saying, hey, we are here for your grocery shopping. They were actually talking about how seniors were just happy that they were getting things delivered just so they can have a meal without putting themselves in harm's way. So we have to think about how our brand show up almost as a human, as a helper. In my world, I when I look at a brand or when I look at an image, when I look at a dental practice, when I look at a regular company, I always want to find out what do you stand for? What do you do that makes somebody take a step back and say, wow, like this is amazing. I don't care what your colors are or what your logo looks like or what your feed looks like. You just made me feel safe and appreciated, and I like you, and you make me smile, and this is why I'm going to come to you. Now, sometimes this could be as simple as you walk into, right? There's 3D marketing, you walk into a dental practice, and you know, you have this beautiful smell, right? You could do this gorgeous scent, and people are like, Yes, smells like a spa and not the dentist, and I hate the dentist, but now I feel so relaxed. Or perhaps you have a little thing. I I talk about this all the time where when you have new patients coming in, or your favorite patients coming in, when they come in, just be like, Hey, what's your favorite song? And then play that. Literally, I love that, right? Such a simple, easy thing, but that is marketing. But now they're like, I can't believe you're playing Beyonce for me. This is amazing, right? And like there's me playing on on there, and like they're in the hygiene chair and the hygienist is talking, and they're like, This was the best visit ever. I love my dentist, right? Or like if you're trying to do a Mother's Day giveaway instead of doing like a basket, again, nothing wrong with that, but if you want to do something special, maybe instead of doing like a giveaway like a basket, maybe you actually go to a catering company and have frozen meals in your in your practice and you give it to them so they don't have to cook, or you give them a subscription to HelloFresh so they don't have to worry about, or you give them a cleaning service so they don't have to worry about doing laundry and cleaning on the only day that they have off that they could sleep in, right? How are you making somebody feel? How are they? What is that experience? What is the memory that they have once they leave your presence? And that to me is a brand now. I shop at brands or shop with the brands that make me feel that way. It's not just about how you look, it's not just about your colors, it's not, I don't care if I like your font, I don't care if you are modern or if you are um, you know, more of a custom design. I don't care, you know, I don't care about any of that. I care about when I pick up the phone and call you, how does that customer service make me feel? I care about if I shop in your shop and how and also how are you showing up online? What are you supporting? Are you vocal? Okay. Are you not vocal? Okay, are you saying things? Uh, what are you saying? How are you engaging? How are you connecting? So, to me, a brand is almost a living entity on how it how it makes somebody feel now.

SPEAKER_00 10:28

I know you live and breathe this because we've had conversations over the years where we've talked about this. Uh, people that we were connected to, or I've connected to you without showing all the details. You've showed up in this way. Your values are very, very well aligned. Manal's brand and marketing is on point. Okay. She lives it. Okay. But that's so true. It's so true. It's really about how you make people feel. And I feel like, you know, for for most people who have listened to the Beyond the Profi podcast, they want more out of their career. If they start showing up in that way, even in your clinical setting, you may not even want to be in that way. I'm sure there will be, you may not want to be in that spot specifically right now in their career. If you take that mindset of understanding that everything is marketing and how you make people feel, when you start making relationships with people outside of clinical practice, how are you making those people feel, right? If you're thinking about getting those positions outside of clinical practice, whether in education or entrepreneurship, like whatever it may be, if you take that philosophy everywhere you show up, it just makes the world a better place, in my opinion.

SPEAKER_01 11:43

It does. And you know, even clinically, it does. And clinically, I'm a hygienist, right? And one of the things that I used to do when I was practicing was, and I and I, and I told this to the practice owners, and I said, I need a shelf where we have pre-made gifts, like swag's done. And you know, it could be a fun tumbler, or it could be a cup, or they're just small, small gifts. And then what I did as a hygienist is I would write down in my notes if something celebration is happening in my patient's next visit. Oh, they were just, oh, they were just gonna celebrate their 10th wedding anniversary, oh, they're having a grandbaby, or oh, they, you know, the ex, whatever it is, because we always have conversations. What's going on in your life? Tell me about it, right? As as people, we always do that. And I always made a point to put it in their note, and then I always made a point to put up a pop-up for me. So when, or for anybody who will, you know, if you are not one one hygienist patient practice, I get that. Just put a pop-up. But here's the thing: if I knew that Mrs. Smith was celebrating her 10-year wedding anniversary and she was going to come in that time, I would put that note. And as soon as she comes in, happy anniversary, what you guys do? What'd you like? By the way, we have something for you too. Here you go. And she's just like, Oh my god, like that is so amazing that you remembered this. And and it doesn't have to be a big gift. It's the it's a fact that you remembered and you did something about it. Again, you acknowledge them, you listen to them, you heard them. And guess what? Now, not only is she coming to the practice, she's writing this long review about Manal, her hygienist, right? Oh, Manal's great, and I like going to her, and you guys should because I would tell Mrs. Smith, by the way, you're gonna get a review today. Love it if you would put it on Google. Of course, she's like, of course, I'm gonna put it on Google. Look at my cute little tumbler, right? And that's not a bribe in any way, but it's how she feels. So, even as clinical providers, again, I think because in school we are taught marketing is a bad word, in reality, is what you said earlier. It's everything that we do, it's everything that we do, and it affects everything that we do. So sometimes you can take that word and just switch it out to say caring. As a clinician, do you care? How much do you care? Do you care about passion? Yes, compassion, right? Just a little bit of that, and out of a sudden you will be the best market. I mean, look at me, I'm in Forbes and I'm a hygienist, right? Like it's a out of a sudden, it's like, oh, this is actually working. But there are just simple things that you can do that at the end of the day, like I said, for people, it's an old saying, but it's true now more than ever, is how do you make them feel?

SPEAKER_00 14:16

I love that. I love that so much. Um, for it's just okay. So I want to go. I know that we talked a little bit about your your professional experience in the last one that we did. But I would love to know like how your approach, I guess, to your professional career. You're you're an entrepreneur, you've created marketologists, by the way, to trademark y'all, protect your IP. She's created CE on on the beach, trademark y'all, protect your IP. So, okay. Let's protect our stuff. But um, I I would love to know like how like just your philosophy, you had such an interesting journey. Like, what led you to creating those spaces, maintaining those spaces? And I will, I will tell you if you haven't had the opportunity to hear Manal speak, it is it's a it's like a lesson, right? It's always, it's never the same. She's not tied to any notes, it's a conversation. It's such an you're an excellent, excellent speaker, uh Manal. And there's something you can see how all the things that you're kind of sharing is showing up in those spaces. So I would just love to know like what moved you to to creating those spaces, but have enabled you to be successful as an entrepreneur in dentistry.

SPEAKER_01 15:41

It's it's such a great question. And I think I mean, speaking was pretty funny, uh, how I became a speaker and got into speaking. I did study marketing and PR and all of that in college and and bio as well, but it wasn't, I didn't know that was the life goal. Or, you know, I didn't I didn't wake up like a 13-year-old and was like, I'm going to be speaking everywhere, and I'm going to, it wasn't that, right? It it kind of manifested, and uh it was a privilege and an honor to be a part of that and humbling to go through that journey. But speaking, I'll give a quick thing. It was very easy. I was working at this dental practice where I was doing all their marketing. I was also the hygienist there, and it was going so well that the local study club asked the doctor and said, Hey, can you come do a CE on what you're doing with your practice with marketing? And so the doc came to me and said, Well, you do my marketing, so you're gonna present. And I'm like, Oh, what? What do you mean? What do you mean I'm gonna present? So here I am, like, right, like a like a 20-some-year-old, like, you know, in my like come on, you might a 20-some-year-old, so you know, not that wise, not any of that stuff. But so I'm like, okay, I'm gonna present. And I remember like putting this beautiful slideshow together on a Mac book, right? Like a Mac book, and like it was beautiful and amazing, and I had like animations coming through, and like all of this was so great, right? And I remember like I go in and I showed up, you know, 15 minutes early because Millennial Brain is a 20-year-old. You don't, I mean, you know, you show up 15 minutes, not half an hour early or an hour early, like I do now, based off experience. 15 minutes early, it's pouring rain. I don't have an umbrella in my car, which I always do now. So here I am, a 20-something year old, wet, drenching wet, getting into this room full of doctors who are expecting this incredible, wise, well-known dentist. Oh, it's not even the worst part. It's not even the worst part. So I go in. So now I'm like, okay, luckily I had a jacket, so I put it on and I looked a little presentable, right? But I come in and then I'm like, okay, I'm ready to go. I bring out my Mac and the and the person there, because you know, this is a study club, so it's not like some conference with all the they're like, where's your connector? We can't connect to the Mac. And I'm like, huh? Wait, what? Where are you? What do you mean? You're not gonna connect it. And he's like, the guy's like, Yeah, how do you we get we need to connect your Mac to the to the projector? And I'm like, I don't know what you're talking about, man. He's like, no. So here I am. I have to present for two hours. I'm drenching wet. Everybody's expecting this other dentist to be presenting, and I don't even have my computer anymore because there is no plug to be connected. Because anybody who's been in the speaking world knows that that about 10 years ago, you did, and even till now. Now I have three different plugins. Yeah, which one do you need? Which one? Like now I'm like an hour before scooping out the space and like looking at where I'm no. Then I'm like, I'm showing up. I'm like, yeah, yeah, let's go talk more. No, no. So two hours I had to present without my beautiful, beautiful presentation that I made. Um, and it was literally a flip chart, and I talked for two hours, and that's how I got into speaking. And the biggest, you know, the biggest thing about the humbling part about it was that I wasn't even worried about the 30 extra dots. I was worried about how the dentist who asked me to come and speak, my boss was going to feel because this is his representation, and he was proud because it worked out well, and it worked out even better because I didn't use a presentation. So when you say that she doesn't, that's what made me happen. Then I'm like, I don't know. I mean, I have a presentation, but do I need it? Probably not. Like it's not my I do it if I need it, I have it. If I don't need it, I don't have it. Um, but I realized and I got great reviews from that meeting. Everybody gave me a five-star, and I was shocked because I was like, that was not that was not well.

SPEAKER_00 19:27

That was oh god, that was nothing you planned. You didn't plan it that way.

SPEAKER_01 19:32

No, I was also completely unprepared, completely unprepared as a speaker. Um, and I in my world, I was completely embarrassed. I, you know, I go back to that moment and I'm like, wow, I can't believe I was doing that. Like, I can't believe that I did not take the steps. But it's a journey. You have to go through the falls to get to the highs, and you have to be able to then understand and say, okay, but they still like the presentation. So what did they like? How can I get better at this? Or now I know to show up early, to make sure I always have an umbrella, to make sure I have two pairs of shoes, to make sure I have three different dongles with me, right? Like, but I had to go through that. So, speaking was that, um, and then you know, launched the company and all of that, and that went very well. And then um, you said Marketologist. So, Marcatologist was launched in 2021. In 2020, I had published my book in January, right before COVID hit. And then COVID hit, and uh, and the world ended in a weird way. And uh for me, as a speaker and as a wife of a physician who was on the front lines, COVID did a number on me. I mean, I was I we didn't leave the house for 18 months. I mean, did not leave the house. Yes, we were in the house, right? Because he was on the front lines and he was coming home every day uh, you know, with this. So I quickly realized I had a show at that time called Marketing and Mocktails with Manal. I don't know if you remember. I remember that. Oh my gosh. I had that show. It was crazy. I had a Facebook group and the show was called Marketing and Mocktails with Menol. And every single day I just started doing videos because that was my life. I was at home and I wasn't speaking, I wasn't traveling, I was same desk and same everything every day. So I started doing all these webinars in my in group and in my own show. In fact, my show turned from marketing and mocktails to with Minal to real talk with Menol because we were talking all the real talk with COVID-hitting practices and what do we do and how do we do? And I and I got people reaching out to me saying, Uh, can you make this into a teaching thing virtually? Like, we don't, if none of us are traveling, we can't hear you speak, or we we don't get the strategies, and you can't come to us. Um, can you make this into uh a thing? And here's another humbling part, guys. So again, I'm like, Yeah, I can do this. This is gonna be awesome. So I go on, I record 20 hours of content, right? I get all this stuff done, like big Beautiful content, 20 hours of content. Everything is great. We got t-shirts done. We got everything done. And then I call a couple of my people in my group who are I always every before I launch anything, I always reach out to a few people that I trust and honor and admire. I think you got one of my books before it was published for your feedback. I always reach out to a few. So for marketologists, I reach out to a few people and I say, Hey, what do you think of this course? And they're like, Well, this is great, but you already recorded this. We want you to show up. Like we want to be in a conversation with someone because recording it is the same thing as us hearing you on your show on your podcast. But we want you to pop in for an hour with us and we ask you questions and you tell us. And I was like, Oh, interesting. So then I had to redefine marketologists and I mean when Marketologist launched, it was launched on a syllabus. Not even content. Yes, yes.

SPEAKER_00 23:09

Do I love a pre-sale? Do I love a sale before the content is made? Yes, that is what I'm talking about. Okay.

SPEAKER_01 23:18

And it was it was a beautiful, huge launch, and and people showed up, and I was shocked that everybody showed up and everything happened. So that's how you know it's still going on. I'm still wearing the t-shirt for y'all who are not, um, you know, who can't see me. We got swag galore. Don't even get into the swag part of things, but we got swag. So no, it's still going on. Marketologist is still very active, it's still going great. But yeah, so that happened in 2021. So in 2022, 22, 23, 24, 25, yeah. So in 2021, when I could finally leave the house, um, after 18 months of being at home, I went and saw my parents in St. Thomas in the Virgin Islands, where I grew up. So it was like November, October, November, or something when we finally got home, and I was like, I can't believe I'm finally home, giving mom my a hug and my dad a hug, and like I haven't seen them in such a long time. So, as one does, I was taking photos of the beach because I hadn't seen a beach in such a long time. And I was just posting on Facebook, hey guys, I'm home. This is so great. Look at Megan's way, it's so beautiful here. I love my St. Thomas, right? All this stuff. And then people just started commenting on Facebook. Hey, how do we come to St. Thomas? How do we, how do can you can you do a can you do a CE thing in St. Thomas? Can you do something where we can show up? So I'm like, yeah, but man, I got a book going on. I have marchologists going on, like I'm finally out of my house, my speaking is back. Like, I can't handle it. But it kept, you know, something when it just keeps coming back to you, like it just, it just it doesn't go away, it would not go away. So, as a millennial would, um, I went on back to Facebook and I said, okay, if I were to do a CE course in St. Thomas, how many of you are gonna actually show up? Because I'm not doing all this work, and then are you all showing up, right? And I got all these people, oh, of course we're gonna come, we're gonna show up. They commented, commented. And I was just like, okay, and that was my first CE meeting, my own first CE meeting. So again, I didn't know what I was doing in that in that case or anything like that. And it's a now remember, this is only this was going to be in 2022. So there were still COVID restrictions on travel, like St. Thomas had COVID restrictions on travel. So even to travel somewhere to a tropical place, to have people in the room together, to to go through any of that, like my own meeting, just me, because I've done meetings before with other people, but my own. So I remember I went and I talked to my one of my favorite restaurants in St. Thomas that only opens for dinner. And I said, Hey, can I rent your space like in the morning and you guys do breakfast? And they're like, Yeah, how many people? I'm like 20. My goal was if 20 people will show up, like this would be great. Like, it was just more of like a come hang, come come see my parents, like come see my home, like come to the beach, let's get CE around it, let's make it happen. Well, 60 people showed up, and this name, this name, see on the beach was not some grand plan strategy by a marketing strategist or the marketologist. No, no, no, no, no. C on the beach was because the restaurant was on the beach, so I kept saying, but we're going to do C on the Beach. And then I'm like, oh, C on the Beach. I didn't even trademark that baby for two years later, Jasmine, because I was just like wild, wild woman. Listen, there was no group block, there was no room block, there was no place, it was a restaurant.

SPEAKER_00 26:44

I love it.

SPEAKER_01 26:45

I ordered a screen on Amazon, I ironed it on my parents' balcony, right? I got a projector, my husband was my A V man. Yeah, and I did a two-day meeting, and genuinely it was going to be a one-time thing. Like, hey, you guys want to come to my my home island, you want to come chill, love it, let's go do it. But it ended really well. It actually ended with a standing ovation, and then everybody's like, Where are we going next year? Where are we going next year? And I'm like, where you want to go?

SPEAKER_02 27:14

Wow.

SPEAKER_01 27:15

You know, and my in my entrepreneur brain's like, where do you want to go? So a few docs were like, We want to go to Turks and Caicos. So I announced to the whole world that we are going to go to Turks and Caicos without ever being there, without having the dates, without having a CE venue, without having speakers, without I'm like, yep, next year, see on the beaches in Turks and Caicos. That's what we're doing. I love that. I love that. I love it. That's and you know, 60 to 200 attendees now, see on the beach is going to be five years old in June in Maui. And now, you know, now it's not the restaurant, it's bougie, yes, it's uh in Maui and it's at the Ritz, and I fly a whole A V team, and I fly a whole on-site team, and I fly my photography team and my media team, but it's been a journey, and every year, um, you know, my biggest grateful thing about this is that every year people have said yes, which still humbles me because so anybody who's listening to this, and if you're overthinking an idea, just don't just put it out in the world. Yes, what's the worst that's gonna happen? Like, do what I did. Go, go talk to your favorite restaurant people and be like, Can you make breakfast for 20 people? And I'll bring a screen and a projector, and we're gonna do a CE meeting here because you don't need the space till 4 p.m., anyways, right? And just and then and then show up. Show up with everything you have, show up with your smile, with your heart, with your wisdom, give more than expected, go above and beyond. Like one of the parts of my mission statement says over-delivering. Over-delivering is a number one thing, a part of my mission and everything that I do. So if you ask for one thing, you will get that plus something else. But that creates that culture of okay, tell us where you're where you're going. I don't even need to know what the dates are or where the venue is or what you are teaching me. I'm signing up for your meeting, right? So create that brand, yes, but that brand comes from that feeling, comes from that trust and knowing that you will show up and you will deliver, you will overdeliver. That's even better.

SPEAKER_00 29:24

There were so many gems in that, so many things. Like, I this is why I love hearing people's stories, because it's like there's no reason for you to reinvent the wheel. The clues are in listening to people's stories and seeing how they showed up. And what I the first thing I was thinking was like, I hope that these listeners are listening and hearing that. You do not have to have everything figured out. And a lot of times the the your next steps don't show up. It'll be it'll show up at the randomest time. Who knows? Mana was having her feet in the sand, enjoying the weather, and all of a sudden it was like, you know, it just shows up at the most random times. But it does take a level of courage to to know that everything will be all right, that you are fully capable. And another thing that you brought up, which reminded me of why I'm starting a new project myself this year, is when it keeps coming up over and over and over again, just answer it. Just answer it. What is the worst that can happen other than you being right where you were at that time of not doing anything? And so I really, I really love that you um share that information because I think there's a lot of us that kind of sit around waiting for permission, we're waiting for someone to give us a yes. We're asking people who may not even be qualified to give you a response. They haven't lived that experience of whatever it is that you're innovating and creating. So they can't see the full vision of it. And they may be well-intentioned, but sometimes they may direct you in a way that may not be in your best interest. So I just love the fact that you trusted yourself also. You did a little market research because she's a marketer marketer and always at the at the helm of it. She asked some people first, right? Um, and I think that that was really powerful. But she asked the right people, the audience, the people that could pay the money to show up.

SPEAKER_01 31:13

You know, it's it's so interesting you say that because you said you need you need the courage to do all these things. And even courage to me, simplified is just hard work. It's are you willing to work hard to make this happen?

SPEAKER_02 31:27

Right?

SPEAKER_01 31:28

Like, am I like see on the beach? Was I willing to yes, be the only speaker for two days and speak for 10 hours? Yes, am I willing to make sure that I have no room block? That means assisting every single person, find a VRBO or find a hotel or find a resort. Okay, am I willing to make sure that I'm able to get sponsors, companies to come in and say there's only 20 people who may show up, y'all want to come, right? And then surprise them and be like, there are 60 coming. Oh my goodness, and they're like, that's that's all great. But can I even convince the five companies to show up to help me even pay for the breakfast, right? At this restaurant, or can I convince the restaurant to give me the space? Or can I make this into what I think it is, the community that I want to build? Can I, even though it was 60 people, it was 120 with family and and and their kiddos, because it's a it's a vacation, so you can bring your family. How do I transport 120 people for 30 minutes from the restaurant to my favorite beach? And how do I get a catering company on the beach? And how do I get a the bottom line is courage is hard work. Are you willing to put in the hard work? And if you're willing to put in the hard work, you will be surprised at the results. Because, like I said, at the end of the day, people would have come to see on the beach if I called it something else. If you know it, it wouldn't matter my color and my logo and my design. At the end of the day, they just want to know how do I feel being here? And if I were to leave this meeting, how am I feeling? How do I feel before I come in? Um, and how do I feel after I leave? What is that experience? And if that experience is gold, you are gold. Like that's yes, it's just always the details that matter.

SPEAKER_00 33:06

Yes. Oh, well, now I wish I could stay longer on this call with you. Didn't I tell y'all, didn't I tell y'all? Y'all were in for a treat. Um, you're so amazing, really, really amazing. Um, I would love to know and let the listeners know where they can find more information about you and any last word of advice you want to give before we conclude our time together.

SPEAKER_01 33:30

Sure. I mean, the advice, like I said, guys, you know, I look up to a lot of people, and um there are two things that I always I have learned the hard way. Um, the first one is nobody just got there. Nobody woke up one morning and said, I'm just going to do this, or I'm going to be this or that. So remember that anybody that you see, do not have this syndrome that you are less, that you cannot do, that, oh, I can't ever be that person. Look at them. No. The idea that you want to do something means that you can do it. So don't let this inferiority complex ever stop you from doing the things that you want. Nobody that you see or admire just got there, right? But like, you know, like like Jasmine is teaching us, like, figure out what they did, get in connection with them. Look at surround yourself. So the first thing is again, don't have and the second thing is surround yourself with the right people. If you are the brightest in the circle, that circle is no longer meant for you. You need to change your circles, you need to be able to grow up and go to different circles because it doesn't help you if you are the brightest in the circle. Like I love being in a fly on the wall, and I walk into some some of these rooms and I'm like, this is just brilliance surrounding me right now. But if I was the only one speaking or sharing brilliance, that's not the right space. Right? So the two pieces of advice I give you. Find me Minal Sampad.com, M-I-N-A-L-S-M-P-A-T.com. Um, my website's there, all the info's there. But if anything, shoot me a DM on Facebook, guys. This is where I live. Just go to Facebook, send me a friend request, do a follow, whatever. Just be like, hey, I heard you on Jasmine's podcast. Like, ask me a question. Um this is me. I'm here. Just reach out.

SPEAKER_00 35:16

100%. Well, thank you so much, Manal. I've really enjoyed having this conversation with you today. Thank you. Thank you. Of course.