The "F*ck It" Content Strategy and Why Likes Don’t Really Matter with Jess Bruno

Jess Bruno’s spilling the baked beans on how she built a multi-six-figure business on Instagram posts that got an average of 30 likes… and she's about to give you full permission to stop overthinking your content.

In this episode:
3:32 How Jess built a multi-six-figure business on posts that average 30 likes
8:56 The "f*ck it" antidote for imposter syndrome and content paralysis
15:03 How being housebound with an autoimmune disease birthed "ne-twerking"
24:24 The baked beans analogy and why selling "fun" is harder than you think
29:39 Selling through the silence: how to keep showing up when nobody's responding

Hang out with Jess:
jessicabruno.co.uk
instagram.com/thatjessbruno

Hang out with Deanna:
deannaseymour.com
jointheplayhouse.com
instagram.com/thedeannaseymour

🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com

Transcript

SPEAKER_01 0:21

Oh my gosh, today's episode is gonna be so fun for you to listen to. I'm talking to that content strategist, Jess Bruno, who's helped over 400 small business owners turn followers into paying clients. She built a six-figure business with under 5,000 Instagram followers. Proof you don't need to go viral to grow. I reached out to Jess originally to talk about her fuck it content ideas. If you've listened to me for a while, you know that I've had a fuck it mantra as my word of the year for a while. And I wanted to talk to you about the idea of ditching traditional networking for net twerking. Yeah, twerking. Okay, let's get into the interview already. Jeez. Hey Jess, how's it going? Good, thank you. So happy to be here. I am so excited to talk to you. I feel like, you know, my branding is very colorful and sassy and funny. And so whenever I find someone else online that I'm like, oh my gosh, this is colorful, sassy, and funny. Yours is like a little more naughty than mine. So I'm like, oh my god, I love it. Like, um, what did it say on your Instagram this morning when I was looking? It said, um, want visibility, serve content. I was like, hilarious! I love it. A little star asterisk. Gotta fill in the blank yourself. So maybe that's me making it naughty, but I love it. Okay. Thank you. So we're just gonna dive right in because I love an episode that just gets to work. Um, and this series is called Cool People Doing Cool Things. And so the two things that really like jumped off your profile and smacked me in the face were the idea of fuck it content and also the idea of networking, right? Like I don't even know how to like say it officially, so you have to say it the real way. Because like when you say it real- That's it. That's that's perfect networking. Okay, and then shake your butt a little bit in my mind. You can't not shake your beauty while you say it. So okay, so let's talk about fuck it content first. Because I kind of hate con I kind of hate content, especially on Instagram. But looking at your profile makes me be like, maybe, maybe I could get back into it.

SPEAKER_02 2:35

So tell me content gets to be the most fun part of your business, and a lot of businesses, business owners are out here treating like treating it like it's their taxes. That's me. You know, I hate it.

SPEAKER_01 2:49

Hate it. So I have like a static nine grid where I never post ever. And I'm like getting pulled back in a little bit to Instagram just because it all bloody works, it all works, whatever nine grid, it works, right?

SPEAKER_02 3:03

Some people uh make millions of having a nine grid. Um, it just depends on what what you want to do and how visible you want to be. And you you can be visible without Instagram content, you could do it anywhere. But like for me, I found Instagram is the best. I've literally built my entire business off posts that get 30 likes. You know, okay.

SPEAKER_01 3:30

I love that. Say that one more time for the people listening because I feel like a lot of people listening get nervous. Like, I think there's a lot of like um, like I don't want to say shame, but like pressure, right? So you just said you grew your whole business off. Would you say post they get like 30 likes?

SPEAKER_02 3:47

Which is literally yeah, okay. I built a multiple six-figure business on an average of 30 likes a post.

SPEAKER_01 3:55

Perfect. I love that. Okay, so tell me what is bucket content? Like, what does that mean to you?

SPEAKER_02 4:04

Um bucket content to me. I started talking about it a couple years ago because a lot of my clients were just they'd come to me because they were so nervous about posting, they were scared, they were overthinking it so much. And I was saying, just fuck it, just put what's the worst that can happen? It doesn't no one sees it. Okay, great. Yeah, what is the worst that can happen? And then fuck it, content kind of turned into and I feel like audacity is such a buzzword at the moment. Audacity, personality, they're kind of coming out of the woodwork in spite of AI, I think. But having the balls just to be honest on social, to post things that aren't perfect, to show up messy, to have a spelling mistake. Like I could also say I built a six-figure business on spelling mistakes.

SPEAKER_01 5:05

Oh my god, I know. And what's with the people who love to point out a grammar mistake? Like something um put it out, babe, point it out. Show me what I've done. I'd rather be the person who made the spelling mistake than the person who points it out. I'm just saying, yeah, me personally.

SPEAKER_02 5:20

It really having this kind of fuck it, but also it kind of encompasses a lot of stuff. So I want and I work with my clients to make content the most fun and most profitable part of their business because it gets to be that. Like you get to sit and like be really silly on camera and like make pretty pictures in Canva and then sell like the fuck out of your offer. Like you get to do that. There's this gets to be so fun. We get to play grown-up Sims all day, you know? If you want that, it you can have that, but like fuck it comes in not just for like oh just post it, because there is a strategy involved, but fuck it, do the strategy, fuck it, like spend an hour on a post, like let let that let that be okay. Make the time for it. If you keep avoiding content, like it it all works. I'm not gonna say it doesn't, like you don't want to do content, okay, you'll find another way to do it. But there is it's it can't content, in my opinion, is the most fun way to do it.

SPEAKER_01 6:21

Yeah, like yours when you say it all works, which I feel like I've said that before, but I just want to make sure we're we're saying the same thing when we say that. Like, if you wanna like do a podcast or go on podcasts, or you want to start a YouTube channel, like all the things you can do do work, but you all work, but you have to do them, but you have to do it, yeah.

SPEAKER_02 6:39

And yeah, it's either it all works. I say it all works, or choose your heart.

SPEAKER_01 6:43

Mm-hmm. Yes. So if you're around here and you're thinking, like, okay, I mean, I okay, so let me ask you this. What do you for you, what are the benefits of Instagram as opposed to like YouTube, a YouTube channel? Like for you, and I'm sure like it's different for everybody, but like why do you think you sort of took this route?

SPEAKER_02 7:06

Um Instagram for me, why did I choose it? Honestly, in the beginning, in my business, it's what I had. So I'm one of the kind of people that switched their personal account to a business account. I didn't start a new account. Like my business started in late 2019-2020 as like a means to an end. I could I had nothing else that I could do. And I had lots of people in my personal life sending me messages asking me for marketing advice because um I previously I've worked for marketing for years and years and years in my in my employed job, which I couldn't do anymore due to health reasons, and so I out of annoyance of getting all these messages, I just turned my personal Instagram, which had under a thousand followers, all people from like school and childhood and uni and random places, and I just started posting content advice on there. And I chose Instagram because it was my least path resistance, it was the easiest way for me to start giving, start off by giving advice, but then it turned into this thing that I monetized. Um, but it all like it all works. I could I could go over to LinkedIn tomorrow and my business would still be great. I could post a it I'm the like from a strategy point of view, I say I'm platform agnostic, like you can still join my programs if you're not an Instagram first. Like I had clients go viral on LinkedIn, someone's growing 100 followers on YouTube every day. It's more of a learning how to use your voice and use your messaging and show up as you on whatever platform you feel is easiest to do that. Mm-hmm. Mm-hmm.

SPEAKER_01 8:56

Okay, I love that. With a fucking attitude. Yeah. Yeah. And would you say that the fucking attitude is the secret to kind of overcoming the jitters or the overthinking or the perfectionism?

SPEAKER_02 9:12

Yes, I would. Because that I have imposter syndrome, I've got like the voice inside my head all consistently. It's something that I have to I've had to work on ever since I was a child. Same. Yeah, I think we all have it, right? We all have it. We all have it, we all have our demons, we all have the little voice in our head telling us how shit we are. It never goes away, but there's something having this kind of fuck it attitude where you can make content be low stakes can really, really help. Even though you have a you have a very like I work with amazing business owners who are like most of them are like the sole breadwinner for their family, and they have a high stakes business that it's this is their job. But if you can trick your brain into making content low stakes, knowing that all visibility is good visibility, and you can grow and scale and convert whilst having this fuck it attitude.

SPEAKER_01 10:12

I love it. Okay, so I have a daughter who's 10, and she has already started to get that voice in her head because you know the beauty industry and dying culture and all that crap. Even though we try not to do it in our house, it it just permeates everything. And so, um, because she likes K-pop demon hunters, you just said we all have our demons. So her we're like calling that voice in her head a demon. And I was telling her, you know, when you could tell that thing, like, shut up. And um, she was like, Oh, because like we don't say that to each other, or like, you know, we're like, oh my god, that's rude. Um, but I'm like, yeah, no, you can tell that demon to shut up. And then it kind of reminds me of that scene in Home Alone with the radiator that he's scared of, and he's like, shut up, you know, and and is like not afraid anymore in the basement. And so I just think if somebody's listening and they're like, oh my god, fuck it, it's so sassy. Like, you know, you can pick your own thing, but the whole point is to say, like, be the geek, shut up, cool out. Yeah, I'm doing my thing, what's the worst that can happen?

SPEAKER_02 11:08

That exactly that a softer way of saying it is what's the worst that can happen, or why not? Like, I like to question because for me, there's always the advice around like the imposter syndrome and the demons in our hair, telling it to like oh go away or call it out. But I like to question it and like come to it with like kind curiosity. That's really interesting of you to say, demon. Why well why are you saying that? Can you just give me some proof that what you're saying has truth and merit? Uh-huh.

SPEAKER_01 11:38

Oh my gosh, you're nicer, you're nicer to your demon. I just said say shut up, just tell it fuck off.

SPEAKER_02 11:43

That's a fuck off. I try. I really I try sometimes. I try and do that, and that that's not that's not enough. Because it will keep shouting at me until I can try and get it to give me like proof of concept.

SPEAKER_01 11:54

Yes. Oh my gosh, we're like going into like internal family systems here. I I kind of love it. Um okay, one thing that popped up for me, and I know you did just say, any any platform that feels good to you. I mean, I really have loved podcasting, and that's been like my main, my main thing. But I kind of feel like content is like quicker. Like if you are nervous and you're like, oh my gosh, like you could struggle a lot longer with a podcast episode and editing it perfectly and da-da-da. Like, I don't know, I kind of feel like maybe if you are struggling, like I haven't ever thought about just thinking of Instagram content as like pretty quick. Like you could crank it out pretty quick and be like, okay, I'm not gonna stress too hard. Let me just get it out as like kind of exposure therapy, maybe before you before you move on to like a long-form content that maybe you really like, maybe like practice throwing out some quick fuckets on Instagram. Yeah, you absolutely could.

SPEAKER_02 12:50

But even the quick, like what I try and normalize is content taking time, and you saying, fuck it, I'm gonna spend an hour or two hours on one post that might flop, and that might sound like counterintuitive to well, you could have recorded the podcast for an hour then edited it, but like giving yourself time to learn, like it's still sometimes it will take me an hour on a piece of content, but I find it a really enjoyable experience. You have to cut if it and if it's as long as I'm enjoying it, I will see the value in it no matter what the metrics on the other side come out of it with. My business, my business has always my business has grown year on year by me having this relationship with my content. If it's not fun for me, whether it takes me and I don't see the value in something taking five minutes and putting up there. There's always that, there's always those posts that are like, oh, why did the post that took me five minutes go viral? And the one that I spent 10 hours on didn't do anything. And I just I I as I don't care if it takes you five minutes or five hours. Did you enjoy the process? Yes, amazing, great, then it's worth it.

SPEAKER_01 14:08

Mm-hmm. Okay, I like that. I'm a former art teacher, so like thinking of it in terms of a creative process and something that you're gonna enjoy while you're doing it. And like you said, I think that also takes the pressure off of like well, I guess it could go either way. Like, if you really loved it, you put your heart and soul into it, and like crickets, you could be sad about that. But you could also tell yourself, like, well, I really enjoyed making it, so like who cares?

SPEAKER_02 14:33

That but if you're heart and soul, exactly. If you put your heart and soul into it and you posted it, I would still be really grateful for that one cricket that was like, Yay!

SPEAKER_01 14:44

Yeah, yeah. I'm just like flipping the script and being grateful for the creative process that you got to experience making it for yourself. Like if you never posted it, you still liked making it. I like that. Cause now I'm like rewriting some scripts in my head. So let me focus. I'm like, okay, wait, we're doing a podcast interview. Let me not go down a rabbit hole thinking you can hear my content and all my issues. Um okay, let's also talk about the way you talk about networking. Sure. So, what brought that on? When did that start? How did you do that?

SPEAKER_02 15:20

So I have a second business called networking, which is a non-traditional networking space. We have it started all the way back in 2021. It wasn't called networking at the time, it was just, I think it was called like the small biz mixer. And so I have a um uh autoimmune disease called ultra tip colitis, which in 2021 had me housebound, and everyone was telling me you need to go to networking events to grow your business. And I was like, I can't actually, I can't leave the house. I'm going to the toilet 40 times a day. I just don't think that's something I've got in me at the moment. And so I started attending these online networking events, so I didn't I didn't invent online networking, that was definitely a thing that I that was available to me at the time, but I found them all so boring. You go, you get put in a breakout room, you need to pitch yourself, and then you come back, and then you get randomly put into another breakout room where you're you're with the same person and you're like, oh hi again. Like there's never there's never any care into in it, and they all it all just felt like a free-for-and. I was like trying to like uh I was trying to prove myself to all these people that I was meeting, and I was like, this is hell. This is this is hell, yeah. And I was like, there must be another way. So I created a networking event where it's the same principle, it's a Zoom call once a month. You come online, we have breakout rooms, but you uh you you do meet another person every single time, they're really small, they're about three people in each room, and you're not really allowed to talk about business, you can talk about anything else. You can kind of talk about like you can introduce yourself and say what you do, but it's made for you to have a casual, like water cooler coffee chat, like you would like you would have a casual after drinks, after work drinks. We always the theme of every event is always collaboration, so it's about you introducing yourself and seeing oh how maybe there's like some space for collaboration with us somewhere somehow. Um, and so that was the online event. There's um it starts with loads of music, you get put into a breakout room, when you come back to get into your next room, we're playing some like call it the disco. So it's a little bit of music before you get put into your next room, and it's really, really fun. People have always got compliments to say it's the best people, it's the most vibe. And then in 2023, in 2022, I had surgery to remove my large colon, which gave me so you don't have to put this in the recording. You said your husband has Crohn's disease.

SPEAKER_01 18:04

Yeah, no, no, no, people know that.

SPEAKER_02 18:05

My people so the difference between Crohn's disease and ulcerative colitis is that ulcerative colitis only affects your large colon. Okay. So once you have that removed, you're cured. Oh, okay. I had no idea. How crazy. So I'm about I'm halfway through the procedure. I've had the majority of my large colon removed. I've only got about six inches in my rectum right now, so I'm still actively bleeding every day, but no stool goes through it because that goes into my stoma bag. But that's giving me like I I don't go to the toilet 40 times a day anymore. My biggest issue is hydration, so I'm just constantly drinking hydration drinks. But I had I had my body and I could leave the house again. And so I put on on Instagram stories, I put a random story up to my like 3,000-ish followers at the time, and I said, Would you I really I really want to go out dancing, but I don't actually want to go out dancing into a club, like I don't want to go to a club or with anyone else I know, and I'm really focused on networking and growing my business. I wonder if there's a way that I could put two and two together, and that's how the word networking came to be born. That is original, that is something that I have trademarked. And I started creating these house party style networking events where it's all business owners, there's a live DJ, we have a twerk class, there are some really non-traditional uh prompts like that you go around and you have to try and ask people it like what's your most used emoji? And if you were doing a TED talk, what would you do? Like really lovely questions to meet each other. We all have lunch and it's a wonderful time. Oh my god. So now I have one online networking event per month because I still really believe in access accessibility, and then around three, maybe four in real life networking events a year.

SPEAKER_01 19:58

I think when I first reach out to you too, I was like, oh my god, I'm so jealous that I didn't come up with that. Like literally, so mine's called the pop-up networking party. Um but now I'm like, but everything you you described, I'm like, yes, there's like music when you get there, there's music in between. Because I'm like, I feel like if you're introverted, you might like need a second to like not shake it off because we do fun questions too. So I feel like in the traditional networking, you might need a song to like really shake it off to get back to normal. But I feel like ours are fun, but it's still nice to just like have a few seconds. Like maybe you forgot to get your water, maybe you have to go pee. Like, like we have music throughout, and um I just love whenever I see anybody else talking about networking in a fun way because I feel like it has just gotten a bad rap with like I don't know, just people who are instantly like, do you want to be an affiliate? Do you want to be a referral? Oh my gosh, we could be referral part. And I'm like, dude, I just met you. Like, let me figure it out first.

SPEAKER_02 20:58

Literally, after so when I at my last networking event, I had someone um purchase a ticket, they were traveling from afar and they made kind of not a big stink about it, but they were just like they were talking, they told me they were coming, and then on the day they didn't turn up, which is normal. Most in-person events have a 10 to 20% dropout rate on the day, paid or unpaid, that's very normal. And then three days later I saw they posted a reel being like, Why would I ever go to a networking event for four hours when I could stay home and work on my personal brand? And I was like, What's happening? But you are right, networking, especially in the last year, has got such a bad rap, not only for being like affiliate marketing and gross, but for being a waste of time.

SPEAKER_00 21:44

Mm-hmm.

SPEAKER_02 21:45

Yes, and that you'll never get any um real work out of it.

SPEAKER_00 21:52

Mm-hmm.

SPEAKER_01 21:53

And crazy. I just made a connection between your philosophy on content and your philosophy on networking. Oh my god. Because I feel like if you have fun at the event, you already like won. That's it.

SPEAKER_02 22:09

That's it. Part of my spiel at networking is that it you will be remembered for being you. You don't need to hard sell your service. Tell people what you do, but the next time someone needs, like, say their web design, they're gonna remember you because you had the most fun conversation in the bathroom or you danced together to that song. They're not gonna be like, that's why you're gonna be top of mind for them, not because you've told them how many websites you've built that year.

SPEAKER_01 22:57

Yes. And also, I'm like, y'all, we have websites. Like, most of us have webs have websites. So, like, you don't need to spend the like, you know, nine minutes you get in a breakout room, like trying to tell them like everything about your business. Like, just talk about your favorite Bravo shows so that they're like, oh my god, a website designer who also hates, you know, Tom Sandoval. Like, that's who I'm gonna hire, or whatever. I feel like yes, but I just love that little nugget of like, you know, the more you can enjoy the thing that you're doing while you're doing it, the less pressure there is to, oh, I didn't get a referral, I didn't get a collaboration. And also, like we both know, networking, you don't get that like in that nine-minute breakout room. Like, you're not like sign a contract, sign an affiliate form right now, like give me a client right now. But some people do get like wrapped up in that and like, ugh, this isn't working. It's very like um transactional and like taker energy, not the vibe, I'm sure. That's your thing. And also, people, I thought what I do this thing because my ADHD, I like skip ahead and I guess what people are gonna say, and sometimes it affects my listening. So, what I thought you were gonna say about that person was why would I go to a networking event that's like fun? Because I've heard I've heard that a little bit. Like, like with my membership, it's called the Playhouse. And like people are like, wait, what? Like, we're just like hanging out, and I'm like, yeah, but we all have businesses, so like we're hanging out, we're becoming friends, and that's like actually when those conversations start recording. But I do feel like people are like, oh, what a waste of time. And I'm like, well, if you think you're just gonna like walk up to people and be like, boom, were like mention me in your newsletter, I'm like, I mean, and maybe that does work for some people, but I don't know. What do you think? Yeah, is it just the people we hang out with, like a little more artsy, a little more fun, we're not into it?

SPEAKER_02 24:54

Well, I found that I told my with my clients, I give this beans, baked beans analogy. So you know, a tit of baked beans. Yeah, if they were sold in glass jars, no one would buy them because they look fucking disgusting.

SPEAKER_01 25:13

Yeah, like gelatinous brand.

SPEAKER_02 25:15

Like gelatinous cubes, just like that. Gross. But if they've got all the beautiful packaging and you choose the one that you like and it says all the nice things, so you buy the beans, you love the beans. What I found with selling fun, it's really hard, and that is the main thing. That's the beans inside of my offer. People leave going, oh my god, this is so fun. I didn't know it could be so fun, but I have to sell them in on more of a tangible business-minded uh words because especially when they're looking for services like mine, they want to know about conversion, they want to know about ROI, they want to know about like the my social proof, they want to know how much faster they're gonna get a content. So I have I use those words, but once they buy the beans, they open the beans, they learn about how having fun and making it like a dopamine experience will eventually get to those results. Like all my clients have had these results, but I've found that selling the fun and selling the play is an intangible thing, and I I really struggled with sales when I was there.

SPEAKER_01 26:25

Mm-hmm. I like that. Um But my branding gets to still be fun. I was gonna say, uh, anyone who would be like surprised that working with you is fun. I'm like, what?

SPEAKER_02 26:38

You just go to your Instagram and like yeah, but that this is why I'm saying it's that there's the cut like the branding that I use, the like playful words that I use. But I tend it has to stay for me inside of this, like I have still have to use fucking business words.

SPEAKER_01 26:54

Yeah, well, because that's the that's the transformation they want. No one's like walking around being like, oh, I don't care if I make money, I just hope my business is more fun. Like, like yeah, that would be great. Like, can we get both? Like, you need to talk about the real things. But and I yeah, I wouldn't just say like a side effect or a bonus. It's like it's like the way, the way to get those things, but you don't lead with the fun. Smart. Yeah. I might be still leading with the fun a little more than I should be. I'll look at that. I'll look at that later. Anyways, smart. Okay. I think we follow I think we've like done all the things. Did I miss anything that we were supposed to talk about? Were we let me look at my notes, let me be organized. Um I think we talked about it. Content, it all works. It's gonna be fun. You're gonna like your process and fuck it. Who cares about the result? I mean, we do. I mean, I'm assuming you like do care and you tweak and you say, okay, like you're not just gonna keep saying fuck it and like nothing's happening and you're like never looking at things. I'm assuming.

SPEAKER_02 28:07

I I love my work is so my work is heavily built on strategy. But I wrap that strategy in a very in a fun dopamine-filling experience. Yeah. And so I've got clients, we have you have to decide what your marker of success is, and we'll find your least path of resistance to getting there. And so I've got clients who aren't necessarily growing in followers or growing in vanity metrics, but they're working really hard on a because their content isn't there, there still isn't the fun for them. There's still that it takes them, it takes it's taking them a bit longer to find what the fun is there, but we still need the money in the business, so we're getting our fun by doing like really cool CRMs and like making it colour-coded and doing all that kind of shit.

SPEAKER_01 28:52

And then some freaks that's fun for it. Just kidding.

SPEAKER_02 28:56

I'm just kidding, and then I've got other clients who are consistently bringing in the followers, consistently bringing the emails in, and then their sales, their sales are a bit slower. And I'm like, because that's because you're focusing too much on the content, and that's fine, and it's doing the thing, but you're not looking at your custom your lead journey, you're not looking at that customer's inside you. You're getting churn in your membership because you've not updated the membership an X amount of time because you're getting your dopamine out of the content now, and you need to start focusing on the offer now. So it's it's it's it's a balance.

SPEAKER_01 29:31

It's a balance. You're like a DJ. I don't know what DJs do with those little knobs. They go, wickle, wick, I'm doing, yeah. You're like, okay, we're gonna turn up the base on the sales, we're gonna turn down the treble. I don't know. You're making up words, I don't know anything. Um the right words. I think they're similar. I think they're I'm in the I'm in the right area. Um, okay, I love that. And would you also say that in order to get that data, you kind of have to say fuck it and get started? So that you can say, okay, well, you've been doing this, but we need to like change this. Because if you're just like not doing it, you'll never know what's gonna work. So we gotta have the fuck it to get the data to do the strategy and hopefully sprinkle fun throughout.

SPEAKER_02 30:13

I call that selling through the silence.

SPEAKER_01 30:16

Mmm. Wait, what does that mean? So you're I was like, mmm, deep, and then I was like, wait, I'm totally faking it out.

SPEAKER_02 30:22

Well, sometimes, like I said, I built a stick, like my engagement is higher now. I'd say I can consistently get like a hundred likes, that's still not loads, but like you have to consistently sell through the silence, you have to post a lot of flops before you get that one post that goes up, but you also have to be okay with having a post that gets loads and loads of engagement and the next post getting none. You have to be able to have a post that goes viral, but then you didn't get any sales from it. Selling through the science is you consistently showing up and talking about your offer. Yes, it will lead to sales, but you have to be really you have to have a thick skin for it. And I found that thick skin gets easier to develop when you start finding fun in the process.

SPEAKER_01 31:14

I like it. Because it matters, like the outcome matters less, even though we're saying we look at the data, we switch and do that, but the like emotional outcome can hopefully you can sort of separate from that. Oh my gosh. Okay, I could seriously keep talking to you all day about this. This was so fun. Um, tell the people where they can hang out with you online.

SPEAKER_02 31:36

Um, the easiest way for you to find me is on Instagram. It's at that Jess Bruno. Um, you can also go to my website, jessicabruno.co.uk, which is a really fun experience.

SPEAKER_01 31:46

Yes, agreed. Both of them are really fun. So if you haven't already picked up on the fact that I think you should definitely go find Jess on the internet, uh, just in case we didn't make that abundantly clear, you should do that. So thank you for being here. This was so fun. You're so welcome. Thanks for having me. All right, hopefully, I can make it to one of your events live one day. I want a twerking lesson before I hit the dance more.