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The online space feels wildly confused right now, so I wanted to sit down and dispel a few myths about what actually makes people win in 2026 — based on what I'm seeing every single day coaching 38 clients at a high level, many of them generating six, multi-six, and seven figures from their launches and funnels.

I break down the three things people think are the secret to winning right now — challenges, "yapping," and how an offer is packaged — and why none of them are actually it. Then I share the one word that sums up what I really think makes you win, and exactly how to apply it to your offers, your content, and your selling.

In this episode we cover:
— The 3 things people think make you win online right now (and why they're wrong)
— The one word that actually sums up what makes people win in 2026
— How to apply embodiment to your offers, using real examples from creators I'm watching right now
— Why documentation beats teaching when it comes to content
— Why the "posting from the pool" era of content is over
— How to apply embodiment to your selling and pitches — and why proof points make people 80% more likely to buy

LINKS:
Jessi Jean's Yap Challenge: https://www.instagram.com/jessijeanhome/
Jun Yuh: https://www.instagram.com/jun_yuh/
Amie, Lazy Millionaire (Substack Challenge): https://substack.com/@lazymillionaireofficial
Vix Meldrew: https://www.instagram.com/vixmeldrew/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom