How to Get Handyman Leads From Local Facebook Groups

Most handyman business owners scroll right past local Facebook groups, or they post once, get nothing, and write it off. That's a mistake. Local Facebook groups are one of the highest-ROI free lead sources available to a handyman business, and most of your competition isn't touching them.

In this episode of the Home Hero Podcast, Jason Call and Coby McManaman break down the exact Facebook group strategy Coby used to drive early traction in his handyman and remodeling business, and how any home service pro can replicate it in about 30 minutes a week.

What you'll learn:

• How to find the right local Facebook groups in your town (and which ones to skip)
• Why you should post from your personal profile, not your business page
• The "digital business card" that makes your post stand out instantly
• The workflow that takes less than 30 minutes a week
• How to comment on "looking for a handyman" posts without sounding desperate
• Why a smiling personal photo beats a slick graphic every time
• How to filter out tire kickers and attract clients who actually pay your rates
• The way Facebook activity is starting to influence Google and AI search rankings

This is one lever, not the whole machine. We also talk through how Facebook groups stack on top of a real website, SEO, Google reviews, and email marketing to build a steady, compounding flow of better leads and better jobs.

If you're a handyman, remodeler, or home service pro looking to fill your schedule without spending a dollar on ads, this episode is for you.

Want marketing built specifically for family-owned handyman businesses? Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com

Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form

Connect with us: Website: handymanmarketingpros.com 

New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

#HandymanBusiness #HomeServiceMarketing #FacebookMarketing

👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com

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👉Connect with us:
💻Website: handymanmarketingpros.com
✉️Email: sales@handymanmarketingpros.com

New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

Transcript

SPEAKER_00 0:00

I can't over-emphasize the importance of a personal photo, like you in front of the job site, uh, family photo, if it's really just a direct advertisement for your business. Um, you know, it doesn't have to be like just the most ultra-professional, super modern graphic design thing. Welcome to another today we are talking about Facebook groups and what they are, how you can use them to generate leads, to have the snowball effect of uh being referred, recommended, and hired from local community members that are active in their in their Facebook groups. So um I'll start this off by saying that um, you know, the logistics of Facebook groups, you can find your own by searching your town name in Facebook search bar, filtering by groups. And there's going to be, depending on the size of your town, if you're in a city, there's just a ton, but uh I'll use my town as an example, like what's happening in Brookings. Uh there's one called Brookville. Um, there's a common title is uh just the actual town and and state. Um, so you'll be able to kind of identify what these groups are that kind of reveal themselves. So there's even buy and sell trade groups that are a little low, those are pretty low quality. But um and what what these groups are is local community members sharing community events uh from garage sales, things that are happening in the community, uh parades, events, whatever it may be. Also, uh people are posting there asking for recommendations for home service providers and you know, gardening tips. I mean, you name it. It's kind of just your local town square, uh, like but Facebook version. Um, and the application for handyman businesses and home service companies is that people are asking for recommendations for a handyman, uh for help installing doors or um putting in a sliding barn door. Like people are asking for recommendations in there. And then on the flip side of that, most of these groups allow businesses to post once per week for free to advertise their business, to showcase your services, whatever it may be. So the real application that you can engage and post to generate real leads, uh real customers, generate referrals, and to build reputation authority within your community by using Facebook groups. So um that's kind of the premise here of why we're having this conversation. It's truly a no-brainer for most businesses out there. Um, Kobe, I know you really work the Facebook groups, especially when you're developing your early traction, your handyman remodeling business. So I'd love to hear your story and experience uh with Facebook group.

SPEAKER_01 2:57

Yeah, Facebook groups are so, so, so, so, so powerful and and valuable. Um, it's how I got my first clients um when I started my my handyman business um was was posting in in Facebook groups. And and there's a a ton of different strategies here, um tactics and strategies. Um and so I'll just kind of tell you what I did when I got started and and kind of what it what it turned into over time. So when I first started, I decided I was gonna have you know start a handyman business, you know, you go create your Facebook page, uh logo in there and and all that stuff, you know, it changed. Um but I was already a member of a bunch of different local local Facebook groups that were pretty active. Um and it's gonna be different, obviously, depending on where you live, the level of activity, and some groups are better than others. Um I joined as many as I could. I was in the buy and sell groups, and you know, again, relatively low quality, and and peep people will get hired out of those groups, but generally, broad generalization, but at least in my area, the people that were advertising those service their services in those buy and sell groups, not somebody who would listen to this podcast, I guess, is how we'll yeah.

SPEAKER_00 4:05

It's kind of a crapshoot to put a put a word to it. Uh the buy-sell group specifically, it's a lot of spam. Yeah, yeah.

SPEAKER_01 4:11

So so how I got started is I I I joined all these groups, and when you join, they they kind of post the rules like you know how often you can advertise your business, if you can, you know, advertise your business at all. Um, and I will say the ones I had the the least luck with, you know, aside from the buy-sell groups, were the ones that were specifically created for business advertisements. There was a couple in my area um where it was you know like advertise your business free, and you post in this Facebook group, and it's like your consumers aren't on there, it's just a bunch of business owners that that joined this thing. So that's it that's a tangent. But I joined the you know, I was already a member of a lot of the local ones that were active. I joined a bunch more.

SPEAKER_00 4:48

Um what were some name ideas just to jog the inspiration for what people are gonna be looking for? For as far as what to search for. What groups did were you a part of? What were the names?

SPEAKER_01 4:59

Yeah, so I joined um like there's one called Bedford Unleashed, that's like the most popular one in my town, the town of Bedford. Okay. Um and I mean it was everything from people arguing about politics in there, it was super, super active. I mean, it had tens of thousands of members. I think most of the community was was in this in this Facebook group. Um, so I joined that one. Um, and so uh one that really early on was super successful for me. It was Toledo Real Estate Investor. And so somebody created a group specifically for real estate investors, so people that flip houses that have rental properties, they were both in-state and out-of-state investors. Um, and these were people that were desperate, especially the out-of-state people, desperate to find a a handyman to work on their on their properties. Um, and so I made a post in there, um, and a a one of the moderators of the group ended up reaching out to me and saying, Hey, I'm putting together this this Google spreadsheet, this sort of directory of service businesses that are relevant to um, you know, people in this group, investors. Um, and so they put me on this this Google sheet as a as a handyman and started getting calls from people in this group that told me they found me in this group and started working on on flips and rentals and and all that sort of stuff. So that one was super valuable. Um and that one was a little bit more of a direct advertisement in there, like like, hey, I'm I'm I'm Kobe, here's my business, this is the type of stuff I do. Um if you know if you need any help with these sorts of things, I'd you know, I'd love to talk to you, here's my phone. Um because at that time I didn't even have a website either. And that was effective. And so and so you you also have to kind of know how to uh how how to frame your post or adjust your post based on the group you're posting in. So one like that, these are it's full of my ideal clients that have these rental properties, they need a handyman. Um like that that tort sort of post, like an advertisement for my business would be encouraged. The one that I mentioned, Bedford Unleashed, where people are talking about politics and somebody lost their dog and you know, somebody's got their car for sale, like some somebody's up for election, the township board of trustees or whatever, so all kinds of stuff going in there. They you know, a a direct advertisement like that where I'm just calling out, here's what I do, give me a call. Um that didn't prove to be as uh as effective. So kind of getting a pulse on what the group is, like what the the types of content that are in there, so you can kind of you know cater the what what you're gonna post in there um to to the group and making sure that you're following the rules. If it says you can't post more than once a week, you know, to advertise your business, you know, follow those follow those rules. Um otherwise you know, you'll probably get kicked out of the group. Um so yeah, I mean search for your local community. So just just type in on on Facebook search in the groups, like the the different cities and and towns that are in your service area, and you'll find groups and probably just join all of them and then you'll be able to pretty quickly see which ones are active and and and which ones aren't active. Um and then any real estate groups. So I also joined some that just said um, you know, like Sylvania, Ohio um homes for sale. And I would post in there. Um you know, and I it it's hard to know how many leads came from which group, um, but I didn't get kicked out of that group. They let me keep posting. Um so just you're you're you're essentially just searching like the n you know the name of your of your town. Like you're not gonna join a a group that's like you know, southeastern Michigan sourdough community or something. Yeah, services, right? So you want to make sure it's a community group. Right. So you know that you once you once you join the groups, um, again, you're gonna get a pulse on how active they are, what the types of posts are, you're gonna be able to cater your your content to that. Um and just a kind of a side note, I found I found more luck posting, especially before I had a website, posting from my personal Facebook account and then linking my or tagging my my business Facebook page um in the post rather than posting from the business Facebook page. Um just shows I'm a real person, I'm from this community. Um so that that's just kind of a a side note, but I found that to be to be more effective. So I just I've got uh you know more, I just rambled a whole bunch, but I want to give you a chance, Jason.

SPEAKER_00 9:18

Yeah, man. So uh to your last point there, it that's a Facebook algorithm. They they they prioritize real people, the personal profiles over businesses, which is a little bit more pay-to-play to get visibility. So great point. I'm glad you brought that up. Uh, we do recommend actually using your personal profile to make these posts and connecting yourself with the business. Like, hey, I'm Jason, I own Jason's awesome handyman services. Uh you know, love to be able to help you in your home around your project. Uh, always include like a personal photo, you on the job, um, or what what I call a digital business card. So basically a professional, kind of formatted like business card, digital image that's got your name, phone number, website address, email. It's gonna set you apart from anyone else that's just doing a really quick, like grammar-filled sentence of uh, you know, I'm a handyman, I'm looking for work, let me know, um, kind of thing. So use your personal profile. Um, so using photos also alongside that personal photo, um, or alongside that personal profile, it's gonna help the algorithm, like push your posts. And the reality, too, of these Facebook groups of why taking the time, and I'm gonna ask you logistically how that worked for you, because it should not take that much time every single week to go through this process. Um, so I'd love to hear how you did that. But um, whenever you like the algorithm side of these groups, people engage with Facebook groups more than they do with just their general feed. Um, and by that I mean people go into these groups looking for something, looking for advice or checking out some local event or something like that. So these groups will they get a lot of engagement. And so therefore, your posts in there, especially ones that kind of get lit up, uh, there's a little bit more engagement, highlighting a project, or if someone's asking for referrals for a handyman business, Facebook knows you're a handyman, it's gonna show you that post. Um, the visibility you'll get from leveraging these groups is far greater than you just posting organically to your page. Your actual business page, it's gonna get significantly less traction, less visibility than if you just make a from your personal profile uh a post into a group with a project photo, you in front of a house offering your services. That's gonna get so much more visibility than just posting organically to your page. So that's something I wanted to call out of you know, common question that we get is oh, well, should I just be posting my page or what? That's that's literally the question. Should I just be posting to my page? Because I I'm empathetic that a lot of people are not Facebook wizards. Um, and that's okay. You don't have to be. These groups, they get more visibility, they're far more worth your time. Um not that posting your page isn't you know valuable every once in a while, but the lead quality of visibility there is far greater.

SPEAKER_01 12:04

It's a super, super, super good point because you're you're what you're doing by posting these Facebook groups is you're you're essentially you're you're gaining free, you know, Facebook friends or or followers. Um, you know, if a group's got 10,000 members and you've got a thousand you know friends on Facebook, you post on your regular Facebook page, not in the group, it's gonna be seen by your you know the the people that are friends with you on Facebook, right? And and no and nobody else. These people already know you're in business, they already know you. You're getting it in front of a much, much, much, much, much larger audience for free. It'd be like if you had, you know, tens of thousands of friends on Facebook that didn't actually know you. Um so you're you're it's a it's a free audience that Facebook lets you put in front of people for for free. Like why would you why would you not do that? Um and and is in regards to the Facebook page, but keeping up with your Facebook page and put and putting um you know updates and and project photos and and all that sort of stuff in there is is great. So when people click through or they want to do research on you, um, you know, they they see that content there, awesome. Um, but chances are if people see your Facebook page or they're they're following your Facebook page, it's because they already know you, they found you somewhere else, you've already worked for them and they followed your your your Facebook page. Um, you know, unless you're like a wizard with organic content and you're gaining, you know, some sort of organic audience on your Facebook page. The people following that and seeing that content that's just posted there are people that already know you or have interacted with you, generally speaking. Um so posting these groups is a good way to get in front of new people for free.

SPEAKER_00 13:45

Um that's a super important point that you at the end of the day, people are commenting, posting in there, and so therefore, Facebook algorithm shows them in their own personal feed more posts from that group than they would just all their friends, followers, businesses they follow, et cetera. Um so as far as like, you know, how much time can one expect to invest in this? Um, like what's the process? Because it can be very simple and systematized and not really take up much time or mental space for you to conduct this activity every week that will over time, again, over time got like most good marketing, all good marketing, especially if it's free or cheap, it takes time and consistency. Facebook groups is one of those. It's not gonna just inject crazy growth in your business from one post. It takes time and consistency, but the time investment, the mental space invested is not very high. And that's why I love it as a grassroots strategy. So, Kobe, walk us through like how you conducted that when you were really leveraging Facebook groups for your marketing strategy. Um, what would your advice be to someone that's looking to, you know, uh start using Facebook groups for their marketing? They maybe already are in a few. Um and like what what's the process there? How should someone approach this to kind of maximize the value of their time every week?

SPEAKER_01 15:00

Yeah, at the end of the day, it's not a it's not a huge time commitment. But um first thing that I I want to say is the the end goal with Facebook groups, at least in in my opinion, is you want other people, not you, in these Facebook groups recommending you. Um we haven't talked about it much yet, but um, you know, there's there's you making these posts in these Facebook groups, you know, putting your business in front of people, and then there's people in these groups that are asking, hey, anybody know a good handyman, you know, near me, right? People are asking for this type of stuff. Um, and so scanning these groups, you know, periodically and seeing, hey, is somebody asking for the service that I offer? And then leaving a comment in there also super, super effective. Like these people are actually, you know, this person's looking for your service because they said it in their post. Um just leaving a comment that's like you know, hey, I'm Kobe with with uh Rust Bunt Remodeling. Um would love to have a conversation with you. Um we we do this type of work, whatever, whatever it sounds like, something kind of you know friendly and organic, um, and either linking your Facebook page or if you have a super nice, you know, professional website, you put the link to your website in the comment. And then Facebook kind of reformats it and they put like the you know, the header image or whatever of your of your website in the comments, and it looks like this is what it kind of reminded me of, like your digital business card. It looks super professional and stands out far and above the other comments that are gonna be on these posts that say DM me bro or whatever, they you know you'll you'll you'll see that you we I mean we laugh, but somebody will be like, I'm looking for a handyman, anybody know a reliable one, and somebody will put in the comment, PM me or PM'd you.

SPEAKER_00 16:42

It's like, yeah.

SPEAKER_01 16:43

So it's just super unprofessional. And so if you have that nice digital business card with your nice professional website and um something that's low pressure, like hey, yeah, I do this type of work, would love to have a conversation. You know, here's how to reach out, um, whatever it looks like. Um but again, keeping in mind end goal is you want other people in this group to be recommending you because it means so much more when somebody else recommends you versus you recommending yourself. Um obviously there's the the psychological thing there. Um and so this initial strategy of making these posts and and and responding to these comments and stuff doesn't mean you have to stop doing that, but but you start getting some of these clients from these groups, chances are somebody you know needs a handyman in the future in that group, that person that hired you in the past from the group, you know, they might they might leave your leave your name there. Um and that's super effective. Um and even better, getting on a a little bit of a tangent here, but um, after you work for those those those clients and you know they came from a Facebook group, if they're super happy and they're gonna leave you a Google review, ask if they'll shout you out in the Facebook group also. Hey, Kobe has did some work for me at my house, he's super awesome if you need handman work, means a ton coming from one of your clients. Um so that's kind of first thing. I went on a tangent, but the goal is you want other people to be referring to you in these groups, not just yourself trying to promote yourself as kind of an end goal. Um, as far as a time commitment thing, well, especially when you're when you're getting started, like you've got you know, you you have you have debt when you're starting this business. I'm stealing this idea from Alex Ramosi, I didn't think of this, but you have you you have to you have to pay uh you know a debt to grow your business, and you're either gonna pay it, you know, with with capital, you're gonna run paid ads or or whatever it looks like to you know pay for your marketing, or you're gonna spend time on it. It's either gonna be you know capital or time. If you don't have the money to, you know, be running the you know the paid ads and and whatever else at the at the beginning, especially, you have the time, right? Like if you if you need to get jobs, you have the time to be doing the marketing, you know, because you're not out on a project, right? And so sorry, go ahead, Jason.

SPEAKER_00 18:56

Yeah, no, Facebook's that's why I'm a huge advocate, it's because it just involves some time. Um, and you don't have to overthink the content on these posts, guys. Just talk about the projects that you're doing and then have a nod to you know how someone could contact you. I can't over-emphasize the importance of a personal photo, like you in front of the job site, uh family photo, if it's really just a direct advertisement for your business. Um, it doesn't have to be like just the most ultra professional, super modern graphic design thing. Um, and so if you're part of, say, five different groups, you would literally just copy and paste the same post, upload the same photo to all the groups. It's that simple. There is a, you can share a post to business uh to groups. So you can technically make a post to your personal page and then share it um across whatever hundreds of uh busin or Facebook groups, but the impressions, the visibility you'll get from a share is way, way lower. So that's where it's important to actually log into the group, make uh copy and paste your post in there, upload the photo and fire it off into you know three, five groups, whatever. So out if you think about how much time it's gonna take to write that, upload the photo, copy and paste it to five groups. I mean, you're talking like less than 10 minutes, especially when you just don't overthink this thing. Just get into that flow. Every week do this post. And then, as Kobe mentioned, like over time, that's where the value is. You'll start picking up clients in there that are gonna recommend you. You're going to see the post that someone's looking for recommendations and clients recommending you. And then in those posts that are looking for a handyman or looking for help with a project that you could do, make a comment that's professional that you also upload a photo to your comment. The photos will bump your comment, very likely to be the featured comment because it's got media, it's got a photo in there. And so if you have like a nice headshot, personal photo, family photo, you know, you like in front of your yard sign or a house with your your professional shirt, um, looking bright and happy and professional, that is gonna stand out. Um and so cannot overemphasize the importance of personal photo, um, like a bright, smiley face. At the end of the day, Facebook's algorithm is just an algorithm, it's scanning. Whenever it's got a face, a smiley face, that matches what people engage with. And so it's going to prioritize your post, it's gonna prioritize your comment and the algorithm. Um, so it cannot overemphasize personal photos when you're using Facebook. Um, and then the last note I've got here is that lead quality may vary. Most of your leads in there, uh like any other, like just your whole business, like maybe eight, eighty, ninety percent of your market is not gonna be a good client if you're charging above average market rates. So with Facebook groups, there's a lot of tire kickers. Uh, there's lots of people looking for really cheap, cheap labor. And that's okay. There's always gonna be that. If you're conducting yourself in a professional way, you've got a nice professional website, you know, the the branded polo shirt. The way you conduct yourself and the post is written, the comment, people know right away that you're not gonna be the cheapest in town. And on the flip side of that, your ideal prospects are gonna see that comment, see that post, and be like, wow, I didn't know there was such a thing as this professional handyman. Like, I've got a nice home, I've got my kids, I take care of my parents, whatever the situation is. This home is a sacred place, and your ideal clients want someone they can trust. So conduct yourself in a way that appeals to them and know that you will get people that just don't align with your pricing. Um, we could go into the weeds on, you know, making sure you have a really clear minimum pricing so you're not spending too much time with tire kickers that are never gonna pay your price. That's a different conversation for strategies to weed out tire kickers and save your time. But when it comes to Facebook groups, uh, like most lead sources, the lead quality is gonna vary. Um, just make sure you're setting up a process as you start getting higher lead flow, not spending too much time with those tire kickers. But you are gonna appeal to the great quality clients. They're gonna see you as a professional and not the cheapest in town. And that's who they're looking for because they want someone that's gonna show up on time, do quality work, take great care of their house, um, and be reliable to you know, call back for future projects.

SPEAKER_01 23:14

Yeah, yeah. And you and you'll get a you'll get a sense of what groups are gonna have the higher quality prospects as time goes on. I had exceptionally great luck um with, like I said, with these Facebook groups. Um, and there was a there's a few in particular that you know we have better results with than others. Um, but I I did not notice um you know much of a difference in lead quality between leads that came from Facebook, Facebook groups, organic Facebook um versus versus Google. But that's gonna vary based on the group and based on your area and what your posts look like, all of that stuff. But I had exceptionally good luck with it. Um the same can't be said for you know paid ads on Facebook, but that we we did that for a brief period of time and our lead quality is really low. I at the time also didn't know how to run Facebook ads, so that could be a factor. Um but especially again, once you get people that are referring you in the group, other people are referring you. Um if you've been in business for any period of time, um you you you start to realize that referrals, broadly speaking, are some of the best quality clients. And some of the easiest sales are people that were referred by a peer because there's some of that inherent trust there. Um and so and so that's kind of the end goal um is to get those referrals. But that doesn't mean once you start getting those referrals, you just you know completely stop and you're not posting in Facebook anymore. I did it the entire time of business, I never stopped doing it. There was times I did it more, times I did it less. Um we started getting more and more referrals in in those groups over time. Um, but if there was ever even when we had the awesome website and and marketing and leads were rolling in and we were, you know, largely consistent, if there was ever a a dip in our in our sales or like we had like a gap in our schedule, I was hammering Facebook groups. I'd spend an hour and I would post in all of the groups. And I can't think of a time where that didn't drum up enough work to kind of get us through to the next um you know, the next cycle. Um so it's it's kind of a lever you can pull. Um it's it's one of those things that you can it it's like you you put in the legwork and you're gonna get the the the result. Um, you know, sometimes it can feel like your marketing is like this ethereal thing that's like you know, especially if you're you're working with an agency, like you don't you're not always a hundred percent sure like what's going on and um you know you're you're not having much input in it, and and so there is that dip. Um you know, you don't feel like you can do you you don't feel like you can do something about it. You kind of feel helpless if you're if you're short on leads, short on, short on work, but the Facebook groups is always something that was like, I know if I spend some time on this, I'm gonna get something. Um and so I I think that's why I f I feel so strongly about it, because it was always something that when I needed it to work, um, you know, leads would leads would come through. Um and I'll and a lot of times it was people that we had worked for in the past and then they saw a post and it was their reminder, like, oh yeah, we needed that done. Let's let's let's call Facebook groups are are super powerful. And then the last thing I'll say is over time the strategy kind of transitioned away from you know making these sort of like ad type posts where you know I'm trying to advertise my service. We started doing a little bit more organic content on Facebook, um, educational type type content. And so I recorded, you know, some videos about um you know, like what to what to look for, you know, in a contractor in this town. And it was a video basically saying like these are the licenses that are required, this is the type of stuff that you should be looking for. And I post that in the groups. Um and it helps kind of become that authority figure, like, oh, this guy knows what he's talking about, this is helpful, um, you know, this is what I should be looking for. And qu uncoincidentally, we happen to, you know, fit all the the criteria of what a good contractor was in there too. And so um if you have if you if if you can create content like that that doesn't make people feel like they're being sold and still builds that trust and still gets you in front of people, that can be super yeah, good point.

SPEAKER_00 27:18

And that's any listeners that have multiple trucks on the road and looking for other avenues and the whole general Facebook group posting is is pretty straightforward and you've got that dialed in. Um, building like helpful content that is going to create authority for your business in the market space um is is productive. Um, if any of our clients are listening of handyman marketing pros and you're answering client questions with content, let us know. We can create an FAQ page. It's really effective for SEO, answering people's questions, building authority, um, kind of the expert in your industry, in your market. Um, and to that note, Facebook groups, it's one lever that can be pulled. It's a valuable one. Uh big believer in the consistency of that. Um, is it the standalone option? No. Uh supplementing that with you know, nice website, SEO, building rankings in Google, AI, uh, repeat clients, email marketing, all these different things that all work together to shore up a steady flow of really great quality clients and jobs is super important. How much of that you need is going to depend on your size, but for most nice website, SEO, Google Rankings, Google Reviews, absolutely pivotal to not only get traction from Facebook, it's like this little spike, right? When you get the post in or you get recommended by uh, you know, some pivotal members, you know, that the post gets shared quite a bit. We've experienced that in our business, you know, uh someone make a post about great results for us, and we'll see a huge influx in leads. Um, but that that wave comes. Now, the value of a general marketing strategy online with website SEO Google is that you know the wave comes, but you're kind of constantly on that upward rise, right? Uh attracting new clients, getting that repeat business in the door, uh, getting those referrals. And you can see how over time your base floor of repeat jobs and referrals is going to go up and up and up and up and up. And then when you add in ongoing Facebook posts, SEO, um, it just builds traction uh over time. Where if you even if you're an owner operator, you keep you work that marketing muscle for 12, 24 months at the most. And as an owner operator, you're going to be incredibly busy with um with all that activity. Um, so cannot understate the importance of a comprehensive marketing approach, not just one tactic.

SPEAKER_01 29:39

Yeah, absolutely. Um if anything, you know, you said you know, supplementing with the you know, the good SEO and all the other marketing stuff. If anything, the Facebook group thing is the supplemental. Sure, yeah, I agree. Um if anything. Um most of this is to say, you know, like your website just got up and rolling and you know it takes time to build authority on Google and and all of that stuff. Um it's you're not helpless. Like when we're talking about grassroots, most of the time we're not talking about like going and canvassing a neighborhood and knocking on you know doors like you're a solar guy, right? Like we're this is the lay work that you can you can do is is posting. This is just one of the things you can do is posting in in these in these Facebook groups. Yard signs are important. If you've got lettering on your truck, even better, you know, website and a Google Business Profile, all of that stuff is is important. And there's a I my opinion, and I'm sure you do too, you have an opinion too, Jason, there's a hierarchy. Facebook would be you know closer to the top as far as um like organic, you know, legwork type stuff that you could do. Um but definitely it's a it's a supplemental thing. Um and and it's a it's a great way. Like if you've got no projects, you're just getting started, um, and you you just you don't have a way to you know pay for a professional website and that sort of thing yet. It's a great way to kind of get your your your uh your feet off the ground and and and start running is is is these Facebook groups. But I would not expect to do just Facebook groups and you know be able to build a a long-term sustainable client base or anything like that. It's not a comprehensive marketing strategy, but I will say obviously we worked with handyman marketing pros, but to the best of my recollect rec recollection, I could I could pull it up. But last year I had complete data was 2024, and we got about 60-ish percent of our um revenue, so not total leads, but revenue, so actual sold projects came from from Google Business Profile and Website and haven't broken down between the two. Um but 60-ish percent from from Google, 20-ish percent was organic Facebook, no, no paid ads that was posting on our Facebook page and and and mostly in um Facebook groups, and then that last 20% was split between um repeat clients, um, referrals from from past clients, um, and you know, referrals from vendors, and you know, somebody saw a yard sign, you know, all the all the little stuff that kind of adds up. But you know, 20% of your revenue from something that takes 20 minutes a week, yeah.

SPEAKER_00 32:13

Yeah, it's a great point. And early on it's a higher percentage, but that's where like website SEO starts to build up and becomes that lion share, uh, because there is higher quality leads and clients that are to be found through Google and pre-qualifying through the website. Um so great stuff there, Kobe. Um, any kind of final thoughts on on the Facebook group marketing strategy?

SPEAKER_01 32:36

I was just just to but kind of put it into perspective. So 2024 was we did about 550,000 get give or take. Um, and so you know, 20% of that is what 110,000 in in top line revenue from again, no paid ads on Facebook from posting organically in in Facebook groups. So not not insignificant.

SPEAKER_00 33:01

Yeah, that's great stuff, man. Um one final variable, too, that is valuable for Facebook groups and Facebook in general is that it is becoming an increasing kind of ranking signal for AI platforms and for Google. Um the theory there is someone that's active on social media, they're getting referred, recommended publicly, and that's it will be indexed. Uh, there's a lot of brand authority, uh, a lot of like ranking authority that can be attributed uh to these algorithms because it makes sense. If someone's got great reviews, nice website, they're also getting mentions uh through social media, making content. Um it's becoming a more important kind of ranking signal relative to the last. I mean, Facebook posting has never really been much of a ranking signal until the last year or two as AI platforms have come about. So I don't want to go in the weeds, that's a future episode, but there is some SEO ranking, AI optimization value in being active on Facebook and groups that are public, as in those posts can be publicly indexed and not private locked behind a membership. Um, those also are uh you know valuable to get mentions in and make posts in that just show that activity coming from your company. Awesome. Well, I'm gonna stop there or else I'm gonna dive in the weeds on social media as it relates to SEO. Um thank you guys for joining us. If you have any comments, uh leave us a comment, give us a like and subscribe, you know, all the usual stuff. Uh, we really appreciate your support, and we'll see you on the next episode. Thank you for joining us for another episode of the Home Hero Podcast, brought to you by Handyman Marketing Pro.