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Pathway to Profit Q&A
One Question Can Change Everything
This private podcast is a space for real, practical business coaching for yoga teachers and women running heart-led wellness businesses.
Inside, Edwina Peden (Shakti Creative) and Katie Rose (Bhakti Business) respond to real questions submitted by the community — offering experienced perspective, clear reflections, and grounded next steps to help you move forward with confidence.
Sometimes it’s not a new offer or big overhaul that shifts things.
Sometimes it’s one good question — answered well.
You’ll hear short audio drops covering clarity, income, focus, positioning, and sustainable growth, plus occasional feedback episodes reflecting on websites or Instagram accounts submitted by listeners.
If you’re feeling stuck, circling decisions, or standing at the edge of your next level — this space is for you.
✨ Want to work more closely with Edwina & Katie?
Explore what’s next HERE:
https://www.bhaktibusiness.com.au/yogabusinessaccelerator
About us
Katie Rose
Katie Rose is a yoga teacher, ayurveda guide, doula and author with over 25 years of experience in the world of wellness. She holds accreditation with both Yoga Alliance and Yoga Australia as a registered experienced yoga teacher and teacher trainer with many thousands of teaching hours under her belt.
Katie was the manager of the prestigious TriYoga centre in London before moving to Sydney and opening Samadhi Yoga in 2004 followed by Jivamukti Yoga Sydney which at its peak was a four-studio business and is still a thriving community today.
Her popular online courses have helped hundreds of women from all over the world in empower themselves.
She is the founder of the annual Bhakti Women Online Yoga Summit and the author of several internationally available books including ‘Mindful Living’ (Rockpool Publishing) 'Trust Life, Trust Yourself, Find Peace' (published by Affirm Press).
Katie helps women go from feeling stuck and overwhelmed to living a life that is vibrant, creative and abundant. She lives in Sydney, Australia with her five children in a loud and busy household where her meditation practice keeps her sane!
Edwina Peden
Edwina is wildly passionate about helping heart-led, spiritual entrepreneurs truly shine their unique brand online. She will guide you to embody the very soul and energy of your business, to uncover its true nature.
Edwina's super power is to take your vision and energetic brand blueprint and make pure magic. Bringing your vision to life - ain't no vanilla here!
She lives with her husband and two sons off-grid, where they enjoy all that bush life offers.
Edwina's career has seen her run multiple businesses over the past 10+ years, helping dozens of small businesses with online marketing. She has also led hundreds of women in her corporate retail and human resources career that spanned 20 years.
Shakti Creative is a culmination of her love for beautiful content, expertise in online marketing for soulful businesses and passion for working with heart-led female entrepreneurs.
Edwina is also a yoga teacher, ayurveda wellness coach and retreat facilitator. Being experienced in the industry from all sides positions her perfectly to support you if you're a yoga teacher, coach, retreat facilitator or healer.
Pathway to Profit Q&A
How do I get started with Instagram? (answer from Edwina)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this conversation, Edwina provides a comprehensive guide on how to start and optimize an Instagram account, particularly for personal brands in the wellness and yoga space. She emphasises the importance of setting up a creator account, optimising the bio, using clear usernames, and planning content strategically to attract and engage followers. Edwina also discusses the significance of personal branding and offers insights into effective marketing strategies for spiritual entrepreneurs.
Takeaways
- Set up a creator account for personal branding.
- Choose a clear and specific username.
- Optimize your bio to reflect who you are and what you do.
- Include your name and location in your bio.
- Use links effectively to guide potential clients.
- A clear profile picture builds trust and connection.
- Plan foundational posts to introduce yourself.
- Instagram functions as a search engine; optimize for search.
- Engage with your audience through consistent content.
- Consider joining supportive programs like the Yoga Business Accelerator.
00:00 Getting Started with Instagram
02:45 Creating a Personal Brand
06:01 Optimizing Your Instagram Bio
08:55 Effective Use of Links
12:13 Building Your Content Strategy
14:35 Conclusion and Next Steps
Want to continue working with us?
The Yoga Business Accelerator Program is an immersive online reset for your business to have you gain focus and a plan for profit. We start in early March 2026.
Whether you're at the very beginning of your business (you might not even have a website yet!) or you've been going for a while this intensive program will support you to vision into growth and clarity.
Here's what's included:
✅ Personalised attention. We want to give you our focused attention to accelerate your business. Let’s go from overwhelm and procrastination to profit and passion together.
✅ A live online container, we will hold your hand through marketing, business strategy, content creation and pricing and more.
✅ Practical and energetic support. We need a clear plan of action based on strategy. And we need a steady mindset so we can stay aligned with the vision. We've got you covered for both.
✅ Nine months of support, our first three months together will be intensive and focused and you'll have still have monthly zoom sessions after that to keep you accountable and supported.
https://www.bhaktibusiness.com.au/yogabusinessaccelerator
Edwina & Katie x