Pathway to Profit Q&A

Sharing niche teachings for women in an online community (answer from Edwina)

Edwina Peden & Katie Rose Season 1 Episode 9

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0:00 | 15:04

Edwina provides valuable insights on creating a supportive online community for women in perimenopause and menopause. She emphasises the importance of engaging with the audience to understand their needs, structuring programs that fit their busy lives, and leveraging lived experiences to foster connection. Edwina also discusses the significance of thoughtful naming and marketing strategies, as well as the steps to successfully launch a new program.

Takeaways

  • There is a need for supportive communities for women in midlife.
  • Polling your audience can provide valuable insights.
  • Audio formats are effective for busy women.
  • Start with smaller programs to test the waters.
  • Lived experience is crucial in connecting with your audience.
  • Community engagement is key to program success.
  • Unique naming can help differentiate your program.
  • Building trust is essential for launching new offerings.
  • Short, digestible content is preferred by midlife women.
  • Utilising social media can help capture interest and build an email list.

00:00 Creating a Community for Women in Midlife
02:52 Engaging Your Audience: Polling and Feedback
06:02 Testing the Waters: Starting Small
08:48 Building from Lived Experience
11:56 Naming and Positioning Your Program
14:48 Launching Your Program: A Step-by-Step Guide


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Edwina & Katie x