The Business Book Club

Episode 8: Part 2- Never Split the Difference; Negotiating as if your life depends on it

Yossi Goldberg Season 1 Episode 8

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0:00 | 20:59

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In part 2 of Never Split the Difference by Chris Voss, I break down some of the most powerful lessons from the book: why people buy emotionally, how the word fair can shape negotiations, the hidden power of listening, how calibrated questions create control, and the game-changing idea of the Black Swan. If you want to improve in sales, business, leadership, or everyday conversations, this episode is full of practical insights.

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