Glam Girl Gabi Explains How She Turned YouTube Fame Into a Cosmetics Brand

Meet Gabi Soares, beauty creator and founder of Mature Beauty, as she breaks down how she built a loyal YouTube audience from scratch and turned her expertise as a professional hair and makeup artist into a thriving full-time business.

If you've ever wondered how to grow on YouTube without going viral, how to monetize the right audience, or how to eventually launch your own brand, this conversation is packed with honest, practical advice on what actually works.

In this episode, Gabi shares how she started her channel to help her salon clients and accidentally built one of the most trusted voices in mature beauty on YouTube. We talk about how she survived years of no income, how a single vulnerable video about hair loss completely changed her channel, and how she eventually niched down to serve women over 40 in a space that was completely underserved at the time.

Gabi also opens up about the mental side of being a creator, disconnecting self-worth from analytics, filtering hate comments before they reach her, and why authenticity matters more than perfection in the beauty space. She breaks down how she approaches sponsorships, why AdSense has been far more lucrative for her than most creators expect, and how she used affiliate data to negotiate a full-year deal with L'Oréal.

She also gives a behind-the-scenes look at launching Mature Beauty, her own cosmetics line two years in the making, and what it really takes to go from creator to founder.

Gabi Soares is a Canadian beauty creator, professional hair and makeup artist, and the founder of Mature Beauty. Through her YouTube channel Glam Girl Gabby, she has built a community of women over 40 looking for honest, effective beauty advice that actually reflects their real lives. Her channel is known for its authenticity, real client transformations, and practical techniques tailored to mature skin and hair.

Whether you're a creator trying to grow with purpose, someone thinking about launching a product, or just curious about what it really takes to build something from nothing, this episode is for you.

Learn more about Gabi:
YouTube: https://www.youtube.com/@GlamGirlGabi
Instagram: instagram.com/glamgirlgabi
Tiktok: tiktok.com/@glamgirlgabi
Facebook: facebook.com/glamgirlgabi

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Transcript

SPEAKER_01 0:00

Most creators think growth comes from going viral. Gabby built a full-time business by doing the opposite. In this episode, she shares how she went from boasting for years with almost no results to building a massive audience and turning YouTube into a real business. We also talk about audience, psychology, niching down, and why authenticity beats perfection. Hi Gabby, thank you so much for doing this. And for people discovering you for the first time, how would you describe what you do today?

SPEAKER_02 0:31

Okay. First off, if we didn't have a recording issue, it really wouldn't be YouTube. This happens all the time. Um hi everyone, my name is Gabby. My YouTube channel is called Glam Girl Gabby, and I make hair and makeup content. So I'm a beauty creator.

SPEAKER_01 0:47

And when did you first get started on YouTube and what actually pushed you to creating your first video?

SPEAKER_02 0:53

Yeah, I started about seven years ago, and the reason that I started making content was to actually help my clients. Back then I was working on set, I was doing TV and film and fashion editorial, runway. I was working with a lot of like commercial clients. And then I also had a small salon, a studio where I had um full-time hair clients. I did cuts and colors, styling, and I also had an on-location bridal business where I had quite a big team and we went on location to get brides and bridesmaids, mothers of the brides, and everyone else ready for wedding days. So something that kept coming up over and over again is that these clients of mine were asking me how I was able to achieve the results that I was achieving with them in both hair and makeup, how they could recreate that from home. And so I was getting texts all day, all the time, every day, Gabby, when you do my curls, they last for three days. And when I do my curls, they last for two hours. Like, what are you doing differently than I'm doing? Because I'm watching you in the mirror and I'm recreating it, but it's not working. And so I was constantly trying to text these clients instructions on what to use, how to do it, how long to keep that iron in for, all this stuff. Um, but then I quickly realized that something like beauty is visual. And so you need the words and the visuals to go together so that you can properly explain something and have someone understand. So I initially started making videos to help my clients get better results from home. So when they would text me the same question over and over again, multiple different people, I could send them over to a video and they could uh learn it through the video and get better results. And so it started as like a guide or a resource for clients and then it took off and um turned into this whole other thing. And now I am a full-time creator and I do this.

SPEAKER_01 2:46

And a lot of people they want to become creators, but it's so hard because it's hard to manage having, you know, your professional life and then your personal life, and then actually have finding some time to create content. How did you manage that?

SPEAKER_02 3:00

This is such a tricky question, and it's something that creators talk about a lot because when you first start creating, you're not making income. So you can't really justify taking time away from your work time to work on content. But content, if you want to create it and be competitive in the space, it really has to be really well done, right? You can't just throw stuff up like you used to be able to back in 2014 or 2015. You are campaigning against a lot of really great creators, so you have to make really good quality, high quality content, and that takes time, and it takes a lot of time. And so, you know, it's hard for me to give advice because I've had so many people in my life try to do it and quit, and I also completely understand why they would quit because it is so challenging. But you have to have the type of personality where you're just not willing to not reach the goal, and you'll sacrifice whatever you need to sacrifice to get there. For me, I worked seven days a week already because I had three different businesses that I ran, and I also had two young kids under the age of four. And I would just, you know, work all day, come home, make them dinner, put them to bed, and then they would go to bed around 7, 7:30 because they were little, and I would start working on the channel, and sometimes I'd work on it from you know eight at night until four in the morning, and then wake up at six again to get my kids ready for daycare and get ready for work. And that was just a sacrifice I was willing to make, but I wish I could give some flowery answer, but it's not easy, it's really hard at the beginning.

SPEAKER_01 4:35

How fast was it for you? Was it something that happened like after one video, or was it something that took years? Did you think about giving up at some point?

SPEAKER_02 4:45

It took years, it took years to get there. Um, I never ever ever skipped a week. When I started, I told myself I was going to commit and I became psychotic about it. Like I there was nothing that could happen in my life that would make me skip a week. And so I posted once a week, every week for an entire year. And in that year, I only got a thousand subscribers. Then in year two, I got to 10,000 subscribers. So I 10 times my growth, but that was still only 10,000 subscribers in two years, you know, staying up all night sometimes to get these videos done and not sleeping. It was a huge sacrifice for very little reward. I made like no money. And then I started to really understand how YouTube worked, and I felt like on year two, it all kind of clicked. And I just, it's like everything that was a mystery started to make sense. All the puzzle pieces started to fit, and I started creating more strategically and with more intention. And that year, in like four or five months, I went from 10,000 to 100,000. And um, my life completely changed after I hit 100,000. That was the turning point for sure.

SPEAKER_01 6:00

Is it the moment that you actually started making money on YouTube?

SPEAKER_02 6:04

It was I was making money before, but it was the moment where I started making substantial income because that's when brands started to see me and see the influence that I had and the views that I was getting and started reaching out and offering. Um, you know, brands pay a lot when you are comparing it to a normal job.

SPEAKER_00 6:24

Yes.

SPEAKER_02 6:25

Um, I'm used to it now because it's been so many years, but back then I was like, you'll pay me what to talk about this for how many seconds? Like it was insane. Like it's like a month's worth worth of working on set. I would make in like two hours. It was really crazy. And that that allowed me to close my bridle business. I ended up closing down my salon. I ended up, you know, leaving all my onset uh work and dedicating because every day that I was away from creating content, I was losing money. Whereas before it was the opposite, you know, creating content was taking away from my income. Um, it became where when I was doing my old work, it was taking away from my income. And so it was an evolution.

SPEAKER_01 7:13

How much of it do you think is strategy and luck?

SPEAKER_02 7:17

I don't think there's any luck at all. I think it's a hundred percent strategy.

SPEAKER_01 7:23

And is there any strategy that you feel like it's not out there, but you've noticed from all this time that you've been doing this that you could share?

SPEAKER_02 7:32

Yeah, so there isn't like the secret thing. Um, you know, click this button or use this hashtag. There's nothing like that. The strategy is understanding your core audience demographic so well that you're like their psychologist. You know their fears, you know their worries, you know what triggers them, you know what's gonna make them comment, you know what's gonna make them click, you know how to speak to them in a way that it feels like you really know them and you can connect with them. Um, understanding psychology and human behavior is like the secret sauce of becoming a good YouTuber.

SPEAKER_01 8:15

And looking back from like the latest video that you posted to your first video and comparing it, what have you changed? Is there anything that you've learned that now it's like something that you always do and that back then you had no idea?

SPEAKER_02 8:30

Yeah, I think the biggest thing is that back then I created for me and it be it came from a place of vanity, like wanting to look beautiful on camera and like showing like how amazing I was at makeup. It was all about me and trying to be like perfect, and now it's not about me at all, it's about the audience and satisfying their needs and speaking to them and helping them. And the more flaws you show in yourself, the more you know, discoloration under the eyes, wrinkles, lines, things that are happening as we age, the more authenticity, the stronger the connection.

SPEAKER_01 9:14

Yes.

SPEAKER_02 9:15

You almost want to think about it like making a friend in real life. Like, you know, when you meet someone and they're so like you're like, oh, I don't like that person. They're like fake and like stuck up. And then you meet someone and they're like all over the place and they're making, they're dropping things, they have no makeup on, they're like, oh my god, you gotta see this, and you like instantly love them so much.

SPEAKER_00 9:36

Yeah.

SPEAKER_02 9:38

I think that was the biggest difference. I stopped trying to be so perfect, and I just started being more myself and talking to women like they were like my besties that were coming over for coffee.

SPEAKER_01 9:51

And it's interesting that you say that because you work in the beauty industry and it's an industry that a lot of people focus on like the outside, on the appearance, but I don't think people think about the fact that when viewers are watching your video, they just want to connect with you, they want to understand you. And yes, you can be beautiful, but we're not beautiful all the time, you know. And I think that's the beauty of like showing of what you do actually. You show like that you can be beautiful, you can become beautiful, you can uh use um makeup as an art, but at the same time, you can just be yourself and then you and find beauty in it. So that's really cool that you do that. And one thing that I noticed, uh, I think in the beauty industry, if we look back maybe in 2015, 16, I feel like things were a bit different, right, in the industry. I think the focus changed a lot. From when you started in the industry, did you notice anything different with your sponsors, with uh your other peers in the industry? Is there anything that you noticed that shifted a lot?

SPEAKER_02 10:56

I have noticed a big difference from seven years ago in beauty specifically. For one, I felt like back then the biggest creators were the aspirational creators. So they were the people you wanted to be, and they had the most amazing houses and the luxury handbags and perfect skin, and they were so gorgeous, like you couldn't stop watching them. Yes, and when I started YouTube, that's what I felt like I needed to be. And it's like the filters were cranked to the point where you have not a single pore, like you've you look like a plastic doll because of these darn filters, right? Yeah, and I think as time went on, people got really tired of seeing that over, it's like the same thing over and over. It was so unrelatable, it's unhealthy, right? It's so unhealthy, and it created like it creates so much anxiety and comparison, and it's just it's not real either. It's not like you're comparing yourself to a supermodel who is really actually like per like so beautiful and real. Like, and even they look like human beings, but but you were like it was like a fake reality, and I think people got really tired of that, like the intense filters and promoting the makeup, and the makeup looks insanely amazing because it's just a filter, and then you go and you buy the makeup and you're like it doesn't look like that at all on me. Why is that? Why doesn't and so there's been a big evolution of like exactly that being authentic and taking the filters out, like turning the light down so that your face isn't like a plastic doll.

SPEAKER_01 12:37

When you first posted uh on YouTube, uh, what was it like for you mentally? Like, were you checking your comments all the time? Were there comments that were actually helpful? Were there like a lot of hate comments? What was your experience like and how did it affect you?

SPEAKER_02 12:52

Yeah, you have to be careful when you're becoming a creator to not seek too much external validation because I think that's why people quit. Um, the comments and the engagement become super addictive and it will start to connect to your self-worth. So if a chance if a video does well, you feel amazing that week. And if a video does badly, you like hate yourself and you question I'm not this, I'm not that, I'm not, I'm not good enough, I'm not, you know, and you have to really, if you're a younger creator watching this, you have to like disconnect the engagement from self-worth because engagement is engagement and self-worth is self-worth and they should not go together. I definitely struggled with it. The comments, for the most part, because I speak to an older audience, they're very, very supportive. But I know if you have a younger audience, you can get a lot of like trolling and hate comments. Um, one thing that I had to do when I became a bigger creator and I hired a team is one of the girls on my team logs in before I log in every day, and she filters the super mean comments and gets rid of them because you can read a thousand nice comments, but you'll only remember the one mean one.

SPEAKER_00 14:09

Yeah. That's actually really sad, right?

SPEAKER_02 14:13

It's it's human psychology, that's like how our brain is wired. It's tribal mentality and needing to feel safe. And community is safety in human evolution, right? So if you feel rejected, you feel extreme um anxiety from that rejection, and you'll remember it because you want to feel safe. And so it's natural to like feel hurt by these comments, but I was finding it was starting to um alter the way I was creating content because I started getting so self-conscious about the things like the mean comments, and so now I don't see them anymore, and it's great.

SPEAKER_01 14:52

That's how it should be, you know. Like if people are taking time of their days just to comment bad things on your posts, like are they really happy? Like, they should do something to be happy to, like put themselves out there, create content. Because, like, you're actually being brave enough, because not a lot of people are brave enough to put themselves out there for this. I don't think human beings are prepared to have to have like millions of people talking about them and having an opinion about their lives. And it I I'm pretty sure it's it's hard for you, especially like how do you filter um your personal life and your professional life when you're creating your content? Because when it comes to content creation, I feel like you need to connect with your audience, you need to be relatable, so you need to share a little bit more. What is your experience like with your audience? Like this parasocial relationship that you have with them, and how do you create some sort of barrier there, like a shield to protect yourself when needed?

SPEAKER_02 15:50

That's a great question. There's a lot of beauty creators where the internet knows their whole entire life, like they're they're very transparent, and I am not that creator. Um, like my content is more about the audience's needs and helping them navigate their needs as they change and evolve and age and new products and convention. So I think they see me more as like a consultant and friend, but I don't like let them in a hundred percent. You know, my my kids are never on the channel. Um, I actually started a family channel with my kids recently, but it's it's just something fun. It's not like they don't know me, they know me and there's a relationship, but I'm not the is there are some beauty creators where literally their entire life is recorded, and that's not me. That's not my channel. I respect those creators, but I just couldn't do it, like it'd be too much for me.

SPEAKER_01 16:53

To be honest, I feel like things shifted a little bit now, especially in the beauty community, because if we look back from when you started, it was all about drama and it was kind of like a reality TV show on YouTube. And now I think things changed a little bit, and now I feel like people are being more cautious, and you know, rightfully so. So um back then, did you make mistakes of like oversharing that you notice like hey, maybe I shouldn't?

unknown 17:19

No, I've never made that mistake.

SPEAKER_01 17:23

That's great, because I'm pretty much I I haven't created created much content, but the few that I've created I have overshared.

SPEAKER_02 17:33

Oh, have you?

SPEAKER_01 17:34

Yeah, I I tend to overshare, so it's great that I can, you know, hear this from you and learn from you and not do that.

SPEAKER_02 17:43

But one thing it's okay to do that if that's your goal. Um, I I'm 40, so it doesn't come naturally to me because I didn't grow up with social media, like it didn't exist. So I think for the younger generation, like social media is almost like a part of your reality. Whereas for my generation, it's like an extension of your reality. And so I think that yeah, the younger creators are more likely to do that because it's so like normal to them. But for me, like it does it doesn't feel natural.

SPEAKER_01 18:15

Well, one thing that I want to know that I always ask creators when I talk to them is do you remember like a specific video that actually made you really big on social media? Was there like a specific day that everything changed in your life?

SPEAKER_02 18:28

Yes, there's always that video.

SPEAKER_01 18:31

Do you remember?

SPEAKER_02 18:32

The star video, the breakthrough video. Yeah. Okay, there were two. So the first one, um, I had really bad alopecia, which is hair loss. It was really bad on the sides here, and I had always covered it and hid it forever. And then finally, I made a video um called my hair loss story. And the thumbnail was me onto the side, and like half my head was bald, and it was just like a really close-up of my face profile with like no hair here, and it was very shocking thumbnail. And I just sat down, it was a talking head video, super simple, and I explained like why I have alophania, how I got it, and how it makes me feel. It was like very simple. That video went viral, like immediately, and I got a huge group of people come over who wanted like hair loss talk, hair loss advice. So, for like a year, my entire channel was about hair loss. I don't know if you know that. It was really crazy, actually. For a whole year, it was like I ended up getting a hair transplant, so I had a hair transplant vlog and then follow-ups and then things that can help alopecia. Like all the videos were like tips about hair loss because of that video that went viral, and my entire audience became a hair loss audience. So that was crazy, and it was actually really hard to get out of that niche because I kind of got stuck there for a while.

SPEAKER_01 19:59

That's what I was gonna ask you actually. How did you get out of it and went back into makeup?

SPEAKER_02 20:04

It was really strategic. So I I it was so hard because after you make a hundred videos about hair loss, you're like, what else can I say about this topic? Like, we've done everything, yeah. So every video that I made that didn't have a hair loss focus would tank 10 out of 10, 10 out of 10. So what I ended up doing was thinking, okay, what does a person who has hair loss also have? That's not hair loss, and it's usually thin or fine hair. So I pivoted and started making content like the best haircuts for thin, fine hair, the best, the best way to get fullness in fine hair. And then I was able to like shift the boat into like hairstyling. So once I was able to move the boat into like the hairdressing world, then I doubled down on that and started expanding. The best ways to, you know, five tips for getting the best out of shampooing your hair or the best drugstore hair products that actually work. And I started like expanding in hair. So then for another year or maybe even two years, my entire channel was only about hair. And it spoke from my experience as a hairstylist. And then I and then I was getting a lot of questions on my makeup in the video, and so I'm like, I wonder if it would work if I did a makeup video, because I am a makeup artist too. Actually, I was a makeup artist first, I was a hairstylist second. So I'm I'm I'm I'm almost more skilled in makeup than I am in hair, which is funny because it was the opposite way. But anyway, so then um I made some videos on makeup to test, and they did really well because that same audience that was watching the hair content was also interested in my makeup. So I was able to like move the boat that way.

SPEAKER_01 21:51

When did you realize that your audience was uh mature women, women over 40? Was it strategic? Was that the audience that you Wanted to build or or was it something a little bit more organic?

SPEAKER_02 22:04

Okay, so that's that's a great question. So um, speaking of those breakthrough videos, my hair loss story was the first breakthrough video, and then makeup mistakes mature women are making was my second breakthrough video. And the reason that came about, so after I shifted into hair and then I shifted into makeup, I was still working a lot in the industry. And I started becoming really well known in the industry, like the professional industry, as a makeup artist that was really good at doing makeup on older women because the techniques are quite different. And um, a lot of younger artists are really intimidated by more mature skin because things don't look the same when you apply them on a 20-year-old versus on a 70-year-old. Right. So then my team, um, I had a team that I hired that would come with me on these jobs, and my team would always be like, Daddy, there's you know, um mature mother of or grandma of the bride who's 80. Can you do her makeup? Because I can I'm like nervous to do it. So I'm like, yeah, absolutely. And then I got really obsessed with this niche, and then I became like known as the woman who was like amazing at doing makeup on older skin. Um, and so so because of that, I fell in love with that. I love my favorite client. I was booked solid with women over 50. You know, anyone who was a mother of the bride in this region was coming to see me, and it was awesome. And then I made this video, like I said, on these makeup mistakes these women are making because they come into my studio and they show me how they do their makeup, and I'd be like, okay, if you do this instead, if this will stop happening, it you're noticing this is happening under your eyes with concealer. If you do this instead, you won't get that effect anymore. And so it was like, instead of this, try this, instead of this, try this. And I'm like, I should make a video about that. So that's what I did, and that video got like two million views.

SPEAKER_00 24:06

Whoa.

SPEAKER_02 24:06

And in that video, that when I launched that video, I got 30,000 subscribers.

SPEAKER_01 24:13

That's crazy. Um, do you feel like when you actually started focused on your the audience that you have now back then? Do you think they were underserved?

SPEAKER_02 24:23

Yes.

SPEAKER_01 24:24

When it comes to content. How do you feel about it now? Is it still like too niche, or do you think there's more people doing what you're doing?

SPEAKER_02 24:34

No, since then, there, you know, I I think the reason that video went viral was exactly that reason because every makeup artist on the platform was doing looks on themselves and they were like 20, or looks on models that were young, because those are very impressive. When you do an amazing makeup look on someone who's 25, it's very like impressive on camera, right? So I brought in these women that weren't models, they were like my neighbors and my friends and my clients. Um, like I'd say, I'll do your makeup for free for your event if you let me film it, you know? And um, they were just normal women, and so I showed normal women with normal problems who didn't look like a supermodel, and that was very different on YouTube. Like no one was doing that, and I think that's why the channel grew. Like after that, it like really shot up. Um, so it was very underserved, but now it's different because at the time, the only other person that was on the platform doing like women over 50 stuff was not the only person, but the biggest person was Angie Hot and Flashy. She's become like a really dear friend of mine, actually. Um, and now there's a bunch of creators over 50, over 40 that are doing beauty content. And I love it because they're awesome.

SPEAKER_01 25:53

That's actually awesome. When did you when talking about community? Like, when did you realize that you were not only growing like views and followers and subscribers, but you were actually building a community with your peers or with your audience? What was it like, and how do you actually build that community? Because one thing is going viral, another thing is actually establishing yourself in the industry, right?

SPEAKER_02 26:17

I know. I the hard thing is that everyone wants virality, but virality can be a curse because it can get you sensationalized content often goes viral, and it will get you a whole bunch of people that you might not want to serve. Um, like my hair loss story, for example, is a really good example. It's not that I don't appreciate those viewers and I still have them, but I didn't want to only make content about alopecia, you know, and so you become trapped in this loop when a video goes viral and you can't escape it because every video that you post that's not about that won't do well. And you know, because that core audience won't watch it or they won't click on it, will signal to the algorithm that it's not a good video, and then it won't get pushed out. And then so even if it is a good video, if it's on the wrong channel, it won't actually be served to the audience that you want it to be served to because your core audience doesn't like it. So you're kind of in this race of trying to only create content that your core audience will like. I hope that makes sense.

SPEAKER_01 27:20

Yes, it does. It actually does. A lot of yeah, because a lot of creators they try to appeal to everyone, right? And I I feel like you're a great example of why being like more specific actually works really well.

SPEAKER_02 27:35

I think sometimes if you're talking to everyone, you're talking to no one. You know, the the easiest and the fastest way to grow on social media, I think, is to really understand exactly who you're talking to and serve them what they need. And so back to your question of how I built community, I think it was because of that, because I understood them really well and I kept giving them what they needed. I'm very active in the comments, I spend a lot of time every day responding to comments. We have a newsletter every week that goes out to our core members. I go live a lot and interact with them and say their name. Like when I go live, I say their name. Like one woman who's always on my live stream is Lori, and I'll say, Lori, I see you. And we have like a friendship, and I think that's important to build that.

SPEAKER_01 28:32

Really important because uh this nowadays we're talking a lot about parasocial relationship, but um to which extent it is it parasocial? Because uh, I don't know what is it like for you? Like, what are you recognized when you're like walking around town? Has it happened? And what what is the interaction like?

SPEAKER_02 28:53

Yeah, it's really funny. I have been recognized. Um, it's really weird to be honest, because I'm very, very normal and down to earth, and I'm not very fancy, you know. Like, I think sometimes when you see me online with the lights and the set and like the makeup, it's so fancy. And then when you see me in real life, like I'm with my kids, my hair's in a ponytail, I have no makeup on, I'm carrying like 15 grocery bags. Like I'm very like normal. Um they're always so sweet, like whenever anyone recognizes me, and they're always so so sweet, but it's it's always funny because sometimes they look at me with like star eyes, like and I'm like, don't like admire me because I'm like not like I'm very normal.

SPEAKER_01 29:47

What was it like for you in the beginning, like getting recognized? Is it scary, or were you always just open to it? Were were you anxious about it?

SPEAKER_02 29:58

I wasn't anxious about it, and it definitely wasn't scary. To be honest, like really honest, since we were talking about authenticity. I I felt self-conscious. I felt like people would be disappointed if they like saw me in real life because I'm not that special, you know, or if they saw me without the fancy camera and the lights, like they'd be like, Oh, you're like not that pretty, or I don't know. I I felt like self-conscious more than anything else.

SPEAKER_01 30:29

I understand that. But what what would you say was actually the biggest challenge you faced since you actually blew up on YouTube?

SPEAKER_02 30:37

Oh, I have a good answer to this. The biggest challenge is growth, like extreme fast growth. It doesn't last forever. It it you kind of have this rise, and then you'll still grow, but like at a smaller pace. And I think what I said before is you have to be really careful to not connect your self-worth to your analytics. Um, my my biggest struggle is like the months that don't per I don't perform as well, or new subscriber rate is down, or views are down, not feeling like extremely anxious or even depressed because of it, like really trying to disconnect analytics from self-worth. That's the hardest part of being a creator. And I know so many creators that struggle with that.

SPEAKER_01 31:35

Are you the one taking care of your analytics and checking it all now? Or do you have people doing that for you to prevent those kind of things from happening?

SPEAKER_02 31:45

I do have a team, I have an amazing YouTube team, but I'd be lying if I said I didn't check it every morning.

SPEAKER_01 31:54

I mean it's human, right? It's yeah. Was was there a moment that you felt stuck or thought about quitting YouTube?

SPEAKER_02 32:04

So many moments. Which time? Yeah, at the beginning was really hard because I was exhausted, you know, running all my businesses and having little babies. And my husband's an engineer, he's really successful. It's not like my husband's a stay-at-home dad that could manage the pickups and drop-offs and meals and sick days and doctor's appointments. Like I, you know, a lot of that was on me as well as on my husband, but I I had so I didn't have a nanny or any help, you know. And so it was super hard. One way that I pushed through it and that I encourage like whoever's watching this or listening to this to do is you have to set micro goals that aren't too overwhelming. Um, my husband and I would sit down and I'd say, Okay, I'm gonna, I'm not doing this anymore. Like this is I'm dying, this is crazy. And he'd say, Okay, let's set a goal. If by the end of this month you haven't gotten, you know, 200 new subscribers, then you can think about quitting. Because then maybe it's not worth it. Maybe it is a waste of time. But if in three weeks you did get those people, that's 50 more than last month, which means that you are growing, because he was so convinced that this was gonna work for me. Like he was like, you just have to keep you're 100% gonna make it. And I was like, I don't think so. He's like, you just have to give it time because he he thought about it and I think about it like that now is like when you're a creator and you're making videos on a new channel, you're planting seeds in a garden, but all of the seeds are under the soil because the algorithm hasn't had an opportunity to understand who your audience is and the audience hasn't discovered it yet. So you have to put all of the seeds under the soil and then let the sun come in and let the rain come in. And then when things start like growing from the soil, it all grows together and everything will explode. But oftentimes people will quit when they're still planting seeds.

SPEAKER_01 34:13

Was there uh ever a moment that you were like, I don't know what my next video should be like? I'm completely out of ideas, I'm burnt out.

SPEAKER_02 34:22

Never. So many people have asked me this.

SPEAKER_01 34:25

Really?

SPEAKER_02 34:26

I have too many ideas, it's like a problem. I have like 300 ideas.

SPEAKER_01 34:31

Oh my that's crazy. So, like, do you think like right now, do you have enough content planned in your head for the next year, let's say?

SPEAKER_02 34:40

Easily, maybe three years.

SPEAKER_01 34:43

That's insane. And how do you manage that? Because I feel like if I did that, I would have like so much anxiety because I would be thinking about content that I would be putting out in six months from now instead of thinking about the you know, the present moment. How do you manage that mentally? How do you organize yourself?

SPEAKER_02 35:04

Well, first off, first off, you won't run out of ideas because you have to look at your real-time analytics to see what's happening on the channel. Like, what are viewers watching right now and what are they finding interesting right now? And how can I dive deeper into that topic? So, if you have a video that's number one in the last 90 days, a lot of viewers are currently on the channel for that video. So, how can you like extend that video? So that's really easy, right? So, in terms of like day to day, I can always think of a video because of what's going on on the channel. In terms of organizing, this is something I had to talk about with my team because we were scheduling ideas, because I have a thousand and one ideas, like three to six months in advance. Like every week was looked. I'm gonna film this and I'm gonna film this, I'm gonna film this. But what ended up happening is it started hurting the channel because I wasn't looking at the real-time analytics and moving with the audience. You have to be fluid with your audience. If you're only creating your ideas, you're creating again for yourself, not for your audience. And you will end up with a roadblock because you're making too many videos that maybe the audience doesn't want to watch, but you want to make. And if you're treating it as like a business, you have to make videos that the audience wants to watch.

SPEAKER_01 36:23

Is there something that you've done in the past that worked really well, but you feel like if you created the same content now, you wouldn't have the same result?

SPEAKER_02 36:32

Oh my god, that is like that's an amazing i um question. I think now if I started making hair loss content, my audience would be like, what the hell is this? Because it's so far removed. I I moved the boat so far from that island that there's like a few people left over here, but the rest of them are like, this doesn't apply to us.

SPEAKER_01 37:00

And what what do you think actually makes people trust you? Like when it comes to your content and to your advice in the beauty industry, how do you build that trust with your audience?

SPEAKER_02 37:12

I think a big part of why people trust me is because they can see my results. I bring in a lot of models that are real women, and they can see how these women look when they come into the studio, how they look when I take their makeup off, and they can see my hands physically change them to the end result. And I think watching the process and understanding uh like what I'm saying and why I'm doing what I'm doing, they can see the transformation. So that I think that's a large part why women trust me, because they physically see me execute it. I'm not just talking without showing. Everything I say, I show. And I even tell my editors that like every time I explain something, you have to pair it with the B-roll that shows it. I should never be talking without showing.

SPEAKER_01 38:10

I mean, you're very authentic, so I think that helps when makes when make people that helps making people trust you with your content. That's really important. I think just showing this process just show um authenticity a lot, which is really important. One thing that I'm very curious about in the beauty community is when it comes to making money, is sponsorship the best way to make money? Because I know AdSense is not really the best option, right? For any creator, I feel like. What was it like for you? Like, was it actually creating your own business and like bringing more people into your own like brand or partnership, or was it more like sponsorships? What was the process for you when it comes to that?

SPEAKER_02 38:55

Okay, so I have to stop you there because um when your channel is doing well and if you have the right audience, which means older from the US with spending capital, AdSense is extremely lucrative.

SPEAKER_01 39:14

That's the first time I hear a creator on the channel saying that AdSense worked for them. That's really interesting, actually. Do you remember how many views did you have to achieve to get that much money?

SPEAKER_02 39:27

Yeah, between between three to three point five million.

SPEAKER_01 39:32

That's a lot. And um well like what was it like for you? Was it in the beginning that that happened? Was it was it the moment that you were actually like completely surprised about the amount of money that you could make?

SPEAKER_02 39:48

Yeah, it was really surprising because yeah, for three years I made like almost no money at all, and I was working like a dog. And um yeah, it's it's when that channel hit 100,000. I'm not saying that I don't want to say that because then creators are gonna want like be so desperate to get 100,000, they'll get there and nothing will change. But it was a moment for me where I started being taken seriously, and so because I started being taken seriously by the audience and by the sponsors, everything just came up so much. So the views started coming up, and then the views, because I have the right audience, right? Because you need the right audience in terms of geographical location, age, you know, all of that will impact how much you get paid on AdSense revenue. If you have an audience that are all children, for example, children don't convert from ads to sales directly because children have to tell parents, parents have to buy the thing. There's like not a direct line of conversion. Whereas where the people who I speak to have money, you know, women that are 50 years old and from the US, they have money. So when an advertiser speaks to them and they like the ad, they can directly buy the product. So I think because of that, my RPM went up like crazy. Yeah, and so then my AdSense was super high, and it's still really lucrative. I can pay all of my employees their salaries through AdSense revenue alone. So, you know, you can't laugh at AdSense. It's a good, it's a good income stream.

SPEAKER_01 41:24

That's crazy. That's the first time I hear that because most people, when I see them like I talk, I talk to a lot of creators every single day, and one thing that I notice is always like they're always worried about having the perfect sponsorships and making sure they're making enough money. And for a lot of creators, AdSense is really not um not uh the best um, you know, it's not the the income that they expect it to be. And a lot of people they feel a little bit discouraged when they see like how much money they actually make with AdSense. And I have talked with creators in the beauty community that targeted uh like a young younger demographic, and for them, they they were not seeing the result that you were seeing. And after you explained it, it makes so much sense why it worked so well for you. Do you do you if you were to thank Renal, do you have any other niches that you have in mind that would be as profitable when it comes to ad sense?

SPEAKER_02 42:18

Yeah, so I have a friend and they are a family, they have a family channel and they do a lot of challenges together. So we built a secret room, and um, you know, like these really over-the-top, like we built a tree house in the like it it their challenges, and it's very, you know, Mr. Beast, like super fun, uh like loud and experienced, and the moments of you know, heartfelt moments. It's a whole story, their videos. They they they showed me their back end once when we were hanging out together, and they make over a hundred thousand dollars a month in AdSense.

SPEAKER_01 42:56

That's insane. Do you know like the average amount of views that they get?

SPEAKER_02 43:02

They get at least a million views per video. So they're they're they're definitely doing many millions of views a month, and they're making a ton of money, and they make a lot in sponsorships too. Um, I think going into the field, okay. This is one niche that I am starting to explore that I absolutely love, and not only for the money, just because it's super fun. It's like the the Hope Scope, um, Mia Maple, Sophia Nygard, that whole niche is like I bought all the weirdest products on TikTok. Um, Hafu Go, he's another Canadian creator who I who I've hung out with before, who's doing super well too. Um, I think that niche, because you're speaking, you know, when we were saying if you speak to everyone, you speak to no one. I think that's true in educational content, but when it comes to entertainment. Content the broader you can make it, the better you're gonna do. So even Nick Dio Giovanni, um Mark Rober, like everyone wants to watch that content, an eight-year-old and an 85-year-old. And I think because of that, you get such a huge audience, and you're getting so many views and so many subscribers that you can do very well in that niche.

SPEAKER_01 44:26

When it comes to sponsorships, how do they choose them? Like the are there like opportunities that come up to you and you're like, this is like really good money, but I feel like this product is not really it, and I don't really want to promote this. How do they approach you and how do you analyze if it's a good sponsorship or not?

SPEAKER_02 44:48

Yeah, that's a great question because it's really, you know, when you're a new creator and you really need the money, it is so hard to decline it because some of the sponsorships, it's like, you know, the rate will be what you made at your old job working for three months full time. So it seems crazy to decline like a one-minute thing. Um, I am really, really lucky. I'm in a really good position, and I don't blame other creators for taking sponsorships that maybe they didn't love, love the product. I don't blame them because they're just trying to survive in this business. Um, because my husband is so successful, it puts a lot less financial pressure on me. So I can be super, super picky.

SPEAKER_01 45:36

Yeah.

SPEAKER_02 45:36

So when a sponsorship comes in, I have a manager. Um, it will come directly to his email because all of my socials are linked to his email. He'll vet the products and he'll send it over and say, Have you tried this? If I have tried it, I'll accept or decline. Um, if I haven't tried it, he'll send over a PR box. I require a three-month minimum minimum trial period because when it comes to beauty, you have to use it for a long time to understand whether it's effective. Um, I'll test for three months and at the end of the trial period, I'll either love it or like eh. If it's eh, I'll reject the sponsorship. If I love it, I'll accept the sponsorship.

SPEAKER_01 46:40

Cuts, captions, color ratings, sound design, and even short form clips. Everything is delivered through Google Drive Link and frame.io so you can leave feedback with timestamps and requests and limited revisions. We offer a $100 trial week with 10 hours of editing. Go to vidbroll.com and start your trial today. Stop editing and start scaling. What is the biggest company that you have worked with for one that you always remembered that you were really happy that you were able to get that sponsorship?

SPEAKER_02 47:09

Yeah, recently, okay, this is really recent. I just signed the sponsorship like two weeks ago. Um, I signed a full-year sponsorship with L'Oreal.

SPEAKER_00 47:18

Whoa, that's amazing. That's really big.

SPEAKER_02 47:24

It's really big. They flew me to Montreal um a few months ago to consult with their brands. They brought me in and they brought in all of the like I think it was like 40 or 50 different L'Oreal brands, the execs, and they just asked me questions about, you know, how what do you think would be the best way to promote to this audience? And how should we do well? And so I went, they they brought me in as a consultant. They found me through YouTube, um, emailed James, my manager, and then they asked me to come in, they flew me down, and that was amazing. So I'm like, are you kidding me? How is L'Oreal here than I think?

SPEAKER_00 47:59

That's a dream.

SPEAKER_02 48:01

It's a dream. And then they really enjoyed that. So then they reached out and and they booked, yeah, a whole year's worth of sponsorships. And and that's the dream for the creator because for one, it's L'Oreal, the products are phenomenal. I'm talking about them anyway. So now I'm getting now a baseline salary that I can rely on. So I know this year I'm gonna make at least this, and everything else is bonus, and it's like less pressure, you know.

SPEAKER_01 48:28

When it comes to those deals, like to anyone watching, and they're like about to get their first deal, what's how do you behave in like a meeting like that? And how do you set your boundaries and like what is realistic that like so you don't really get ripped off and you show your value to the brand?

SPEAKER_02 48:50

Oh, I have such a good answer to this question. So I'm gonna be real. When a brand sees you, they see dollar signs for them. Okay, that's just the reality. So if you want to be taken seriously, you have to speak the same language as them. So that means financial language. So what we did is I am everything that I link is through an affiliate portal, and it's through ShopMai typically, but there's other affiliate portals that you can connect with to get affiliate links. So every time I do a makeup tutorial and all of the links are in the description, they're all through ShopMai. The reason I do that, for one, it's another form of income, which is great, but that's not even the main reason. The main reason is that I have data, and so what I do is I'll take that year's worth of data, I download it and put it in the spreadsheet. So I can say if I go into a meeting with L'Oreal and they want to pay me X amount for the sponsorship, I can say, okay, this year I sold $250,000 worth of your products, and I can tell you that with proof. And here's the proof, and I'll send you the spreadsheet. Um, every time I talk about one of your products, on average I get 300 clicks on that link, and that's only people clicking on the link, not people going to the store and buying it. So that's a small percentage of what's actually happening in the background when I talk about a product. Because I know on average I'll sell this much through this link, and you'll get your return of investment in five days. This is the amount that I'm worth. So you have to know, like, you have to basically prove to the brand that within this amount of days, you're gonna make your return of investment back. So that's why I'm worth this rate. Because at first, when I was a smaller creator, especially, brands would be like, you're not worth that much. Like someone with three million subscribers, um, that's their rate. And I'm like, yeah, but I can I have numbers and I know I'll sell that and I can prove it. And so then those rates became normal for me because I was converting, and conversion is really important to brands.

SPEAKER_01 51:00

Yeah. What what makes like what separates a good partnership to a bad one for you?

SPEAKER_02 51:07

A good partnership is when the brand allows me to share their product in a way that makes sense for my audience. A bad partnership is when a brand micromanages it and gives me like a million speaking points that I know is irrelevant to my audience. So, for example, when I'm doing skincare um sponsorships, oftentimes the skincare people are really focused on the ingredients because that's like their whole world. But if I'm gonna name off 15 ingredients that the audience has no idea what it is or what it does, I'm gonna lose them. My audience cares about results, not about ingredients. So it makes more sense for me to talk about something in like a before and after. This is how my skin looked before I use this. This is how it looked after. You can see how glowy it is. Oh my god, I can't believe I have no more hyperpigmentation. But then if I start talking about niacinamide and and volufillin and retinol, like I lose people, like they're bored. And so that's the hardest part because sometimes brands will be so focused on their, they're like, you have to hit every point. And I'm like, if I do it like this, I guarantee you you'll get less sales.

SPEAKER_01 52:25

Have you ever had like big partnerships that came up to you, and then you were like, I don't think this aligns with my with my audience, so I have to pass, even though it's a great opportunity.

SPEAKER_02 52:37

A hundred times.

SPEAKER_01 52:39

How do you feel about it? Like, is it hard to say no if it's something like really big? Really?

SPEAKER_02 52:48

When I was smaller, it was harder to say no because it was it felt really flattering to be asked, but I don't feel that at all anymore. Like now it's almost there's like too many. So it's like I that sounds so egotistical, but I mean it in the sense that like I get what you mean.

SPEAKER_01 53:09

Yeah. And also trust is important, right, with with your audience. And I've also like just bringing that to the question, too, and I'm sorry, sorry for cutting you off a little bit. Um, how how do you think uh trust um connects with monetization? Like, how do you how do you think it goes side by side when it comes to that?

SPEAKER_02 53:30

It it's completely correlated because the audience will buy from the person that they trust that they don't think is like a used car salesman, you know?

SPEAKER_00 53:39

Yeah.

SPEAKER_02 53:39

And I think if you recommend things that aren't good and the audience spends their money on it, their hard-earned money, and they quickly realize that it doesn't have quality, you will lose them forever. So keeping the trust in your audience is the priority because you can have a short-term paycheck, but if you lose half your audience trust, long term it's gonna affect you.

SPEAKER_01 54:06

And at what point did you start thinking strategically about your business? Because from what you told me, you have this new line that you're starting, your new brand, Mature Beauty. What was the process like for you? And what was your mentality like getting into this?

SPEAKER_02 54:27

Yeah, I resisted starting a brand for a long time because I knew the work that it would entail, and I being a creator is already more than a full-time job. Um, and then adding product formulator and packaging and operations, I just I felt like that was gonna be too much. But it got to the point where I started to see that it was the next logical step. Like it didn't make sense for me to promote all of these products and to put so much of my heart and time into promoting all these new releases and these like when when I could do it better, like I knew with my experience and the amount of time I put into this world that I could form things that worked better for the demographic. My brand is called Mature Beauty, and it's for the woman over 40. And I'm like, if I put half the time that I put into promoting all these other products into developing something that actually really works, it just makes sense. It was just like the next tile in the line, you know. We I almost like I had to do it.

SPEAKER_01 55:42

Yeah. How how much time did you put into this? How much research is actually put into something like this before launching?

SPEAKER_02 55:49

It's been crazy. It's been two years. Um, and that's with my business partner who put in a lot of time. I focus mainly on formulation, um, tone selection, so shade selection, branding and packaging and storytelling, photo shoots, all of that. And he focused on all of the operational parts because the operation is like a whole other beast. Um, you know, fulfillment, 3PLs, uh lining updates, you know, all of the lawyer stuff, terms of like it's just a lot. So yeah, it was two years that we've been pouring into it and we still haven't launched.

SPEAKER_01 56:31

That's insane. Like uh when thinking about like you were saying, like about the formula, the way that you were explaining things. I can see that you know a lot about what you're doing, that you're in this understand a lot. Did you study a lot before coming up with those formulas? What was it like? Is can young people wear this makeup too, or is it something that you would advise mostly people over 40 wearing it? What is the process like and what makes it different from creating a brand that is just like a regular brand that you're gonna find anywhere?

SPEAKER_02 57:08

Yeah, so everyone can wear it, it's top, top, top of the line quality in terms of formulation and everything, packaging even, not that that totally matters in this sense, but everyone can wear it. But I but I formulated it specifically for the issues that my clients have. So we're starting with a line of eyeliners, they're right here. They're five eyeliners, they're beautiful. And one thing that we did is we noticed that, well, I noticed that when I was wearing using other people's eyeliners on these more mature faces, because of the little wrinkles and the skin lassity and the and the hood, the hooding that was happening later in life, the liners are so waxy, there's such a high wax consistency that it was skipping in the lines and creating those little ridges. And it was very um hard to blend and it looked very harsh. And so women, as they get older, they lose lash line definition and their eyes start looking smaller, so they want definition, but the thing that was providing definition wasn't doing it in a way that was flattering, and so we created this really buttery formula that glides onto the lash line beautifully but can be helped out, and so we also developed an angle brush on this on the tip of it, which is really rare to find. So they can apply their liner, they can soften the pigment, and then um, and then it dries down and becomes waterproof because that's another issue with smudging with mature skin. So, yeah, we took all of their problems. Everyone can wear it, but I think the woman who's more mature will really find it life-changing because it solves what the other liners couldn't solve.

SPEAKER_01 58:54

How many products are you coming out with right now?

SPEAKER_02 58:57

We're starting with this collection of liners. There's five colors, and then we're gonna see how it goes. And then we'll start developing our next things as we move along.

SPEAKER_01 59:09

Do you know what the next thing is? And can you share or not yet?

SPEAKER_02 59:15

I don't know to be totally transparent. I think if this goes well, we'll expand the color selection, the color choices. Um I think we would probably go back because I've spent so long uh formulating like pencil formulas, I think we would then move into other pencil formulas like eyebrow pencils, lip liners, and then we would move into what the audience wants next. But I think we'll stick with the pencil range for a bit until we like get our bearings and we'll see where we can let out.

SPEAKER_01 59:49

What do you think is the most challenging, challenging product to create?

SPEAKER_02 59:54

Foundation.

SPEAKER_01 59:56

Yes.

SPEAKER_02 59:57

I know that for a fact.

SPEAKER_01 59:59

I I imagine that as I was asking the question, I was like, it's probably foundation. It makes sense to be. It's just like you see, brands now when they do it's you know, it's important to create like different tones. And I I think it's so hard to make sure that those products work really well in all types of skins and and all skin colors, and I think it's a lot of responsibility, right?

SPEAKER_02 1:00:25

Yeah, and and beyond that, that's like the baseline if you're super rich. Um, beyond that, like you need all of the undertones and all of the gradients of shades, right? So from very light to very dark, plus all the undertones, cool, neutral, warm, olive. But then beyond that, you have to think about operations. So the minimum order quantity when you're buying something in cosmetics is typically 5,000 units. So if you're launching 40 shades at 5,000 units per shade, if you're doing minimum order quantity, you're looking at a million dollars in stock or more. So trying to get a million dollars with no guarantee it will sell is really risky. That's why no one starts a foundation.

SPEAKER_01 1:01:15

What is the biggest challenge that you've noticed since you got into this?

SPEAKER_02 1:01:19

The biggest challenge for sure is that I'm self-funded and I didn't take a loan. So I I saved all my money to do this, and the costs accumulate like you wouldn't believe. And it's just more and more and more and more costs that you're not anticipating without any guarantee that you're gonna make your return of investment. That is for sure the scariest and hardest part.

SPEAKER_01 1:01:46

Do you think every creator should actually start their own business? What is it too risky? Because uh, from what you're saying, you're actually very brave and very disciplined from creating all of this. Do you think everyone should do this or is it something risky?

SPEAKER_02 1:02:03

I don't think everyone should do it. I think it's very risky. I think it depends on your risk aversion, like the type of person you are and your risk aversion, and also your love of business. Because if you don't like managing operations and you are just a creative, not just, because there's something amazing about being a creative, and most of who I am, 90%, is a creative. I like creating things. I do not like sitting in an office for 12 hours managing, you know, um supply chain. Like I it it is life-sucking. And so if you are a creative that does not enjoy business, I don't think you should do it. Um, I have a business partner that does that other side, and even then when I get sucked into it, which of course I'm going to as the CEO, I hate it. So it's it's it's hard, like it really is hard.

SPEAKER_01 1:03:08

What advice would you give someone who's starting a YouTube YouTube channel and starting their own business and or planning on starting their business from their channel?

SPEAKER_02 1:03:17

The biggest advice I can give is that you need to delay gratification. Um, there was a I have a psychology degree and there was a psychological study done about children and marshmallows. And so all these children are put in a room alone, so one child alone in a room, and the researcher goes into the room and has a marshmallow on the table and says, You cannot eat this until I come back. They leave the room and close the door. The children that didn't eat the marshmallow were like everyone was trapped over their lifespan. And the children that didn't eat the marshmallow did significantly better in life than the children who couldn't delay gratification and ate the marshmallow when the researcher was gone. When it comes to building a YouTube channel, when it comes to building a business with YouTube or without, you have to be the kid that doesn't eat the marshmallow. Because if you're looking for instant gratification, you will 100% quit. You need to be okay with a very long span of working without reward.

SPEAKER_01 1:04:24

Yes. And my last question, because I've I know I've been annoying you for over an hour now. Where do you see the beauty community in the next, let's say, five years? Where do you think things are going? And where do you want to be with your company in five years from now?

SPEAKER_02 1:04:45

I think there's gonna be a lot more inclusivity when it comes to ages in the beauty community. We're already seeing a rise of the more mature influencer, which is amazing. I'm just so excited for everyone entering this and and growing and scaling. I think we're gonna see a huge, even more increase on authenticity and removing all of the beauty things and really showing ourselves as we really are and being okay with that, um, accepting uh the changes that come with, you know, life. Um, and so I think that that's gonna be amazing for for the community. Um, and I think as AI is growing, I think that the actual humans are craving authenticity more than ever and less of that perfection. Um, in terms of my business, I really hope that I'm able to expand the line and grow and be successful. And I one of the things I really pride myself on is being able to hire people and give them a really great life, a really flexible life with good income. Yeah, so I hope that it grows enough that we can bring more people on the team and give them a really good life and a really great job. So we'll see. We'll see how it goes.

SPEAKER_01 1:06:11

That's awesome. I'm really excited for you and thank you so much for saying yes to doing this. And right now, if there's anything you'd like to promote, please feel free. Have your moment.

SPEAKER_02 1:06:23

No, uh if anything, you guys subscribe to this channel. They're growing it here. They have some great guests coming on. So I just want to promote you and tell everyone to come and subscribe if you like this video. If you learned something, subscribe to this channel.

SPEAKER_01 1:06:38

And I want to promote you. Subscribe to Gabby, guys, and buy her products. She's amazing and she's doing amazing. Honestly, Gabby, thank you for doing this.

SPEAKER_02 1:06:47

Of course. My pleasure. Thanks for having me.

SPEAKER_01 1:06:50

If there's one thing to take from this video, it's this: growth isn't luck, it's understanding your audience better than anyone else. Subscribe, drop a comment, and I'll see you in the next episode. Bye.