David Boland on Mindset, Money & Building a Creator Business

Meet David Boland, creator, entrepreneur, and storyteller known for his conversations around mindset, abundance, personal branding, creativity, and building a life with more freedom and intention.

In this episode, we talk about David’s journey from working minimum wage jobs in Ireland to building an online business, growing a YouTube audience, traveling the world, and helping creators and entrepreneurs communicate their value through storytelling and content.

We also dive into the psychology behind money, why most people struggle to recognize their own value, how mindset affects business growth, and the difference between chasing attention versus creating real value online.

David shares practical insights on personal branding, building confidence, creating content authentically, overcoming fear of judgment, networking, and why conversations and relationships are often more important than complicated business systems.

We also discuss authenticity in content creation, abundance mindset, storytelling on YouTube, social media negativity, creative fulfillment, and why creators should focus less on quick wins and more on building something meaningful long term.

Whether you're a creator, entrepreneur, freelancer, editor, coach, agency owner, or someone trying to build a more intentional life online, this episode is packed with valuable insights on mindset, storytelling, creativity, and personal growth.

Learn more about David:
YouTube:
https://www.youtube.com/@thedavidboland
Instagram:
https://www.instagram.com/justdavidboland
Community:
https://www.skool.com/conscious

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Transcript

SPEAKER_00 0:00

Thank you so much for doing this, David. For people actually discovering your work for the first time, how would you describe what you do today and who are you?

SPEAKER_01 0:08

I'm a guy that creates things and tells stories. And throughout that journey, some people have been interested in those stories. And and a lot of people have wanted to tell their own stories, but they don't quite know what, like how do you do it? Or they don't know what's the story to tell. That's probably one of the biggest things that I hear from people is they say, I don't know what value I have to offer. Like I I don't feel like my life's been interesting. I don't feel like mine's particularly interesting either, but that makes sense because I'm me and I've been there the whole time. When it comes to telling your stories, you you gotta remember that the audience doesn't know who you are. And so stuff that might seem boring or normal is very likely to be quite interesting to somebody out there. Maybe not to most people, but to a few people, which is like a lot in a world of 8 billion people, that you know, there could be hundreds of thousands of people interested in what you have to share. So uh that that's what I do, you know. I I help people tell stories, attract people uh to their to their brand, and and then make some money, you know, uh by helping them out with with with some sort of product or offer.

SPEAKER_00 1:15

I know you talk a lot about money and mindset and value creation. What actually led you to go into that direction?

SPEAKER_01 1:22

For the longest time I felt destined for a minimum wage job. Like I genuinely got excited at the prospect of just getting a job that was minimum wage. Like I had no notion or aspiration of anything more than that. Like just having a job and being paid for something was as far as I could think. I didn't realize how money actually works and how when I became an employee, like let's say I used to work as a server in a restaurant, I didn't realize that they were hiring me because I was solving a problem for them. I just thought that they were being nice to me by giving me money, right? So I didn't understand the value that I had. For most of my life, I was making like very, you know, low wages and didn't understand the potential that was within me to earn more. I think a lot of people are in that scenario where they feel like there's a ceiling and they can't break through it. And while that may be true in the conventional workplace, if if you venture outside of that, there's a lot of possibility there. My first real kind of breakthrough was when I started freelancing as a videographer. So I basically help people make videos for their business. Um, shooting and editing and a little bit of directing and stuff. I used to charge 150 euro roughly per day. That was the most anyone had ever paid me. And one day I was speaking to a friend of mine who is also a videographer back home in Ireland, where I'm from, and I asked him how much does he charge for his work? And he told me the numbers that I couldn't believe it. Like I was absolutely shocked. He said that if people are really serious about what you have to offer and they're serious about solving the problem that they have that you can help them with, then money becomes less of an issue. Of course, there's still going to be, you know, some practical cases where you just don't have the money or it doesn't make sense. But in a lot of cases, we make that decision on behalf of our clients. And this happens all the time. We assume what the other person or what the market is willing to pay us, and based on our assumption, we will quote them a price or we'll price our products based on our assumption, which is crazy because like our assumption is so limited with just our experience, right? Continue on from that story. The next day I was quoting a client and I triple my prices. I'd I'd never done this before. It was I'll be honest, it was 450 euros that I was trying to charge him. I send him a message on Instagram and I was so nervous, he just responded saying, sounds good. See you tomorrow. It was just a bizarre moment for me because over overnight I just now was a person that could charge 450 euros, and that wasn't ridiculous because the person had actually said, Okay, sounds good, and they paid you the money and they were happy, right? So everyone was happy. I was happy, he was happy. Money becomes a bit of a game. It's like, well, how much could I have said before that would have been a problem? And depending on who you're talking to, like, you know, for some people, 10 euros is a problem. For some people, 10,000 euro isn't a problem. So it depends on the person. Realizing that there's so much opportunity and possibility out there, and it's just a matter of believing that it is there. When I say belief, it's a magical woo-woo thing. Like it is a literal reality that some people will pay more than others, that some people will pay a lot. So then it becomes a matter of just finding those people. Like, how can you get in front of those people? That's where personal branding and storytelling and you know, growing your audience comes in. Because that's how you can start to reach all of those people all around the world that have big problems and have big bank accounts that they can use to help solve some of those problems. And I think it's pretty reasonable for anybody who's, you know, talented and got a skill set to tap into some of that uh money in in these people's bank accounts by providing something useful in exchange, you know?

SPEAKER_00 5:08

One thing that I'm curious is what actually shaped your perspective? Because uh I know as you mentioned, it's like a hard process to go like true, but in my mind, for some people it's like, yeah, first I have to get my clients, I have to build a portfolio, I have to make be make a special price, then I have to find, you know, better, uh most suitable um clients, and then I can actually give them like my the pricing that I'm aiming for. What was that process like for you? Did you just like overnight started charging more and people were just okay with it? Or was there a process that got you there?

SPEAKER_01 5:52

Yeah, so it's funny you you mentioned all of those things, which I I consider all of that like more or less it's it's it's busy work. It's it's stuff that we can control safely. Um, and and I know this because I've I've done that, right? I I've started many, many businesses and tried, you know, spending weeks and weeks and weeks on on the logo and making posters and business cards, all of these things, you know, having the perfect website. The thing that actually led me to having customers and charging the prizes is there's two things. One, which is I'd say the most important thing for anybody, if you're starting, is to have conversations with people. Because that's how you essentially figure out does this person have a problem that I can solve? If they have a problem that you can solve, then great. And if they're really in need of that problem being solved, then there's there's a good chance that if they like you and trust you, they they'll invest in you. And part of the trust piece, because you mentioned uh portfolio, is that like, yeah, having some proof of concept is is important. But to be honest, usually if someone likes you, they'll just skip over the portfolio part. I I've been really fortunate to work with, you know, several hundred people at this point. And I think two have asked me for testimonials. They'll come to me and they'll have this belief that they can't get a client because they don't have a testimonial. That that's just a limiting belief. And uh and the thing is, if if we think I can't get a client because I don't have a testimonial or I don't have a portfolio, what's our behavior going to be? We're definitely not gonna be making pitches. We're not gonna be telling people that we can help them because we believe that we have to have a big bank of testimonials or I don't know, a newspaper article about us, or whatever, whatever other things we think we need. Like those are all useful, but they're definitely not important. The most important thing is having conversations because that's the fastest way you can build trust. You know, all of the things we do, like social media, posting on YouTube, what's the point of it? Like for a lot of people, especially in the high touch, high-ticket um, you know, service providing or coaching or consulting and mentorship, the whole point of making those videos is so that we can eventually get someone to have a call with us where we can discuss is there some work that we could do together? Having conversations is just simple, raw, and effective way to start and and to start testing the prices as well. Because that's another thing you yeah, it's like how do you start with the prices? And and that it's kind of just a a thing you just have to test it. Um, you know, there's a rule of thumb, like if if more often than not people are buying your product, it's probably too cheap. Whereas if let let's say you speak to 10 people, three of them buy it, it's probably priced pretty well. Because that's like a 30% close rate. If it if only one person buys it out of 10 people, then it's probably a little bit too expensive. So that's kind of how you can assess what the price ought to be, but you don't do it in your head to do it based on the real-world feedback that the market gives you.

SPEAKER_00 8:55

Why do you think most people actually struggle to create value? Do you think like maybe they misunderstand what value really is?

SPEAKER_01 9:02

So I think the value is already there, but they don't communicate it because they themselves do not see it. We're we're so close to our experience that we kind of just dis disregard it. I I had a client who had built, I can't even remember how many businesses he had built, but he had built like two or three in completely different industries to like a really high level. He wanted to make videos talking about what what he's been doing in his life and stuff like that. But he didn't know what he could make videos about. When I pointed out that he had all of this experience and value to tap into, he still didn't think it was worth sharing because he looked online and saw these big gurus like Alex Ramosi or Simon Squid, really fantastic business backgrounds and results and stuff, and they're sharing their knowledge. And so he said, Well, like, why would anybody listen to me when Ramosi's out there? So a lot of people ask themselves that question and and they answer it themselves and they say, Nobody would listen to me because Ramosy's out there. Again, it comes down to the behaviors we we stop before we even started because we count ourselves out before we've even given people the opportunity to say, I find what you have to say valuable. It always just comes back to like what's our belief about what we had to offer or what we're worth or what we could charge.

SPEAKER_00 10:22

Do you think the process of um finding your niche in a way is understanding your value? Do you think you need to go through the process and understand your value before you start posting? Or do you think this is something you can figure out along the way and just do it?

SPEAKER_01 10:37

I think it's a bit of both. Like in order to make a video, you kind of have to have a bit of a self-reflection moment where you think, well, what am I gonna talk about? Unless you're just reading articles off Wikipedia or Chat GPT, then you can you can just be a cold robot and just read to the camera. But if you're trying to bring in some authenticity and relatability in story, you kind of got to reflect on, well, what am I what am I interested in? What do I want to talk about? What am I comfortable talking about? What do I feel like I could talk about for you know a consistent?

SPEAKER_00 11:07

Yeah. Do you think value is Do you think value is more important than attention, for example? Because I do know that a lot of people, when they start, the first thing that they want is to gain some traction. They want attention.

SPEAKER_01 11:19

We all want attention. At the beginning of my journey, I was posting on TikTok and I got lots of attention on TikTok. But there wasn't there wasn't any money coming from there as such. It was it's a game of scale. So there's kind of two routes that you can go down. One is the entertainment route, which tends to be comedy, music. For that, you you need a lot of scale, right? So the value is like perceived uh smaller. For example, like if someone is paying for a song on a streaming service, you know, you pay like 99 cents or whatever it is. You can't really charge 10,000 euros for a song. It's you just can't really do it. Um, maybe and maybe that's a limiting belief in mind, but I would say, generally speaking, people aren't gonna pay that much for a song. The other side is the education side. Attention doesn't really come without value. Like you're not gonna get the attention of somebody if the education and the value that you're providing isn't good because they'll get bored. Yeah. Because you know, it's just not really interesting unless the person's really interested in it. I think with entertainment, we can kind of hook people that maybe don't even want to be hooked, but you're not gonna be able to hook someone who doesn't care about YouTube advice to learn about YouTube advice as an example.

SPEAKER_00 12:32

One thing that I want to kind of dive into is also the abundance mindset that you always talk about. So I do think this is in a way connected. Um, how do you actually like what does an abundance mindset actually look like in action for you? And how can people, you know, approach it?

SPEAKER_01 12:52

We we all have feelings. Like we've lots of feelings every day. Well one of the common feelings that we experience in in our world these days is, you know, one of scarcity. We might be afraid that we're not gonna have enough money. We might be afraid that it's gonna rain and you won't be able to dry your clothes outside. You might be afraid that someone's gonna leave you. And those are all really valid concerns to have, but they're also like imaginary, like they're not real yet in most cases. And on the flip side of that, to to have an abundance mindset, which I would kind of consider as the polar, the polarity to the scarcity, is like it's gonna be perfect weather. Not even raining or sunny, it's just gonna be perfect weather. Whatever perfect weather is, like it's not an objective thing. Money is gonna come and it's gonna go with ease, right? That's that's that's also a belief that uh or adopt. There's always gonna be love in my life. So if if this person leaves me, they're not taking the love because the love is in my life. The part where we trip up is we we want to know exactly how things are gonna happen, and that's how we find that sense of safety. But we can't know what's gonna happen in life. We can do our best to try and control it, but at the end of the day, life's gonna do what life's gonna do. And nobody knows what that's gonna look like. But having that trust in yourself and your ability to show up and to be a good friend, to be a good partner, to be a good uh service provider, whatever it may be, if you have that belief in yourself, then that's where the abundance really begins, because you're aware of the value within you. And so then it's just a matter of acting in accordance with that out in the world, and you'll see more of that come to you. But if you're focused on the scarcity, when we see there's no opportunities, like that's what we're perceiving, then we're basically saying, I don't have the ability to create opportunity, I don't have something of value to offer. That's the issue. So we always have to come back to ourselves, and then what we feel within ourselves and what we truly believe within ourselves is what we're gonna project and kind of witness in the outside world, and it's just gonna make for really beautiful interactions when the time comes. Because sometimes there's there isn't any clients, sometimes you're not getting all of the views on your videos, but that's not necessarily a problem, that's just a natural thing that happens. And so if in those weeks or months or even years that that's happening, if you can maintain this the the belief that you have something to offer and that you're coming into the world every day and and bringing that value and trying to help people, then it's only a matter of time before it comes back to you. And I think it's just being able to sit in that uncertainty is the real key. A lot of people they can't sit in it. And then maybe we go and do things that are not aligned with who we really are. You know, we might go and be aggressive or pushy trying to sell things, or we might lower our prices to the point where it's not even profitable just to get a customer. But if you do that, then now your energy's gone there. And it might have just been one more day. If you just waited one more day, someone might have come knocking on your door who was a perfect fit, who had the money to pay, had the problem that you could solve, and so on and so forth. And it's the same with with with everything, with love, with friendship. It's kind of just trusting that if your intention's there and you're you're taking the action, doing the things, of course. I'm not saying sit on the couch and just visualize and meditate, that doesn't work. But if you're out in the world and you're trying, you're showing up, then it's only a matter of time. And to me, that's what the abundance mindset is, it's believing that with enough time things can come to fruition.

SPEAKER_00 16:48

So, in a way, abundance mindset is also about knowing your value, right? I think the word together, it's something that um, you know, if you don't know your value, how can you know that you deserve more? And I completely agree with you because I'm all about manifesting the things that I want. And a lot of people might think that's unrealistic or naive. What would you say to those kinds of people? And why do you think so many people operate from scarcity without realizing it?

SPEAKER_01 17:18

The reason that people think it's like unrealistic is because they don't have any reason to believe it's realistic. And that's kind of the similar answer to the second part of that question. It it's hard to imagine what you've never seen. When we say things like it's too good to be true, that's a real tricky space to go into because when you're saying it's too good to be true, you're kind of saying that you're within like these confines right now, and you can't have things outside of it. There is a time where, as I said at the beginning of this conversation that we're having, all I wanted was to make you minimum wage. I I literally could not comprehend anything else beyond that. Even getting a job, to me, that was too good to be true at the time. And I've had a lot of things happen in my life over the last 10 years in particular. Most of it is it's too good to be true. It's crazy to reach millions of people, to have my own business, to get to travel the world, go wherever I want, be surrounded with amazing people, have having awesome conversations with people like yourself. I was just having another conversation 10 minutes before I came on here, helping people. It's ridiculous. It's too good to be true. But it is true. And I can only believe it because I'm living it. And there's things now that I can't they're too good to be true in the future that I don't I don't know what like I don't know if if I can do it, but I I believe in myself just enough to be like delusional enough to go for it. So it works, if it doesn't work, it doesn't work. There's nothing to lose other than your your like fragile ego. Like if you fail, who cares? You just end up where you are. Yeah. Like that's true. You know, you you don't really have anything to lose. Maybe people judge you and that upsets you for a little while. Totally reasonable to be fearful of that. But I, you know, if I looked at all of my early attempts at doing things on the internet, I'd look like a loser. Some people think I'm a loser. That's alright, because I'm pretty content with how things are going. And, you know, I'm always learning new things, there's always room to boob and stuff as well. But I think we need to be a little bit more bold and we need to be a little bit unrealistic because that's how we make more things real.

SPEAKER_00 19:45

Do you think most creators actually fail because of strategy or psychology? Do you think that limiting mindset is the main issue when it comes to creating your content to you know, because I I think when you create content in a way, you're putting yourself in a very vulnerable position. So a lot of people are scared of that. What do you think is the main the what is the key to change that? Is it strategy? Is it psychology?

SPEAKER_01 20:11

That's a good question. And it's both. So you can have a beautiful mindset, you can be super delusional, but if you don't have a strategy, you're not going to get anywhere. I used to sit on the floor and meditate for like four hours a day for a good year, solid year, I did this in my early 20s. Because I just got into yoga and meditation, manifestation, visualization, all that stuff. And I would sit there and I would meditate and I would imagine all this money in my bank accounts and all of this stuff that I wanted. But nothing really changed in my actual outer world. I was kind of starting to plant these seeds of belief, but in order to really become confident, we need to get evidence from the outside world that what we're doing is actually useful. And in order to get the evidence, we kind of have to just do stuff. And one day you'll get a little win, and that's your first piece of evidence. Cool, keep going. Now you're feeling confident. Like, somebody watch that video, somebody let the nice comment. There must be more people like that. And so you keep going, you keep going. It's a little bit of both. Uh having said that, if you just have pure strategy, I think that can be a bit problematic because if you're purely being strategic, it can be kind of hard to be human and authentic. I think you know, uh there's a lot of people out there these days who are being very strategic with like AI first businesses, but maybe they don't have any passion. And so you can do all the strategy in the world, but if you don't get results, which is quite likely, because it takes a long time to get results, if if you're not getting any results, you're gonna get them motivated. And that's why, you know, people ever the pr I I I don't think I don't think I've ever met anyone who hasn't tried starting an e commerce store. print on demand or something like this and then they quit before they made any money because nobody really wants to do it. It's only a very small amount of people like care about making e-commerce stores. Most people they just want to make money, which is totally cool. That's exactly how I was. But if you don't really care about the thing that you're embarking on, it's going to be very hard to be consistent with it.

SPEAKER_00 22:21

One thing that I want to know is um when did you start creating content and what was the original intention behind it? Were you first thinking about promoting your business? Did you have any sort of uh second intentions because I know a lot of people they use their content and their platform to generate leads for example. What was your main goal?

SPEAKER_01 22:43

Well I didn't even know what a lead was when I started my YouTube channel. I like I just wanted to be a YouTuber. I I had no idea about business. I didn't understand business models. And I just wanted to hit record and and tell stories and help people. That's all I really wanted to do. I just liked the idea of being able to just talk about stuff and have people enjoy that. And that's kind of how I began it was like very much just trying to motivate and inspire people. I was kind of doing my agency business at the same time as that because like nothing was really happening on YouTube for a long time. And so through that I started to learn more about actual business and solving problems and stuff like that. I slowly just started testing different things on YouTube. Like I started doing these like mentorship calls I would just put a link in the description and people would just pay to talk to me for an hour about random things. And eventually I just got more clear on the transformation and and the offer which was effectively taking on the ground business experience that I had with the agency and just bringing that into into the online space and that's kind of how it unfolded for me. I think that tends to be the route for a lot of creative people like if you're creative you're naturally a good marketer because marketing is is just communication. Most creative people you know that start off wanting to be YouTubers their real skill is like they're just great marketers. Like storytelling with marketing that's kind of how it came to be but I I definitely didn't plan it uh at the beginning and it slowly evolved and I I never would have guessed if if I was looking back like 10 years ago I I had no idea that this was a possibility even because there's just so many different approaches. How many subscribers did you have when you first started actually booking calls and making some money because of your channel probably like somewhere between 10 and 20,000 subscribers I think.

SPEAKER_00 24:54

So people do not need a lot of subscribers to actually make money they just need to know how to market themselves, right?

SPEAKER_01 25:00

Yeah I mean honestly I was doing a very bad job of marketing myself back then. If I was starting today I would be able to book calls with like no subscribers. It's not about the attention as we talked about it's about it's about the value and having a very concentrated piece of attention. So that might look like having 10 people but they all are really struggling with this one thing. And so then you don't need that many people you just need a handful and you start having conversations and then it's only a matter of time before you have a customer.

SPEAKER_00 25:36

The whole numbers thing it's very deceiving you know yeah so let's say you actually started from zero today you have zero subscribers you have no connection in the industry what is the first thing that you would do to make it work again?

SPEAKER_01 25:52

I would look at the knowledge that I have taking that knowledge I would identify what will this knowledge help people do? What's the problem that I can help people solve then I would start making videos solving that problem with with free content. I would give all of my information away exactly what I would do like in a step by step this is what I would do if I was trying to do the XYZ and I would tell stories from my experience of solving other problems or adjacent problems. You just got to try and bring in your story into these different things because that's what makes it stick. That's what makes you stand out. Then I would just give people an opportunity to schedule a call with me or send in an application talk and see if if there's a way that we can work together. That's what I would do. I would just try to get a conversation going. And I I know I keep banging on that drum but it's just so important. You just got to have conversation.

SPEAKER_00 26:47

One of the things that I notice even from doing the podcast is like literally sometimes you just need to ask people and they're willing to help you sometimes I talk to big influencers that I'm like they're never going to respond to my message and they're doing it they do it it's completely you know fine and they just help you. So I think it's also about not being scared of putting yourself out there, right?

SPEAKER_01 27:11

Yeah I mean like what's there to lose I I'll tell you there's hundreds of people in my inbox at the moment and they'll never hear from me I'll never respond with them I'll never look at the emails and that's just because I I don't have the problem that they solve or like the solution they have I I don't have the problem and that's all good. It's not that they're bad people there's someone out there who really needs their help but it's just not me. That's just an objective fact there's no emotion to that. But what happens is when we get a little bit emotional let's say you reach out to someone and they don't reply you could take that real personally but it's not personal. And and so you gotta just remember it's not personal, you gotta keep going because you're you're just one hundred no's away from a yes or whatever and and it's just are you willing to embrace another no and yeah if you don't shoot your shock you're not gonna hit the target 100% chance you're not gonna hit the target because you didn't shoot anything.

SPEAKER_00 28:07

Do you think your content when you're creating it if you were to um categorize it would you say it's more um made to attract people educate or transform people and also a second question do you think content is necessary for building authority today? Do you think there are other ways that you can do that that you can network that you can show your value?

SPEAKER_01 28:32

So what were the first three educate inspire and transform it's all three of those inspiration is cool but inspiration without action it's not going to lead to any transformation. So that's why I don't really like things that are purely focused on like manifestation or mindset or things like this. I think it's really important that we focus that energy and that positivity toward like doing tasks and getting out there in the world and you know playing big because it's very easy to do what I did and just meditate and and visualize things but not do anything. And in that situation I was playing small and I know there's a lot of people do that.

SPEAKER_00 29:11

Do you think content is necessary for let's say building authority because I know for a lot of people they think this is the only route do you think this is the easiest one do you think there are other ways that you can show your value and network and put yourself out there?

SPEAKER_01 29:27

I don't think it's necessary. I think it is a no-brainer at the same time content just allows you to reach more people it allows you to build leverage then you have to do less in order to have bigger impact and you do less and you make more money. That's what leverage means effectively the more leverage you have the more conversation you can have and maybe it's not you having the conversation maybe it's your team having conversations with people or maybe it's your landing page having a conversation with uh a prospect of customer. But but that's what it comes down to there's only so many things you could do in person.

SPEAKER_00 30:00

And what do you think makes uh a people resonate with your content on a deeper level beyond just views? Like do you think that's something that people need to think about when they're creating videos on YouTube because we know that storytelling kind of for a while it had died on YouTube and it became kind of mainstream fast-based content and I see this like like this wave of storytelling coming back in a way and I I I honestly blame uh short form content for storytelling dying for a while. What's your take on this and how do people can make others resonate with them when they're creating content and doing um some sort of storytelling I I really love when I get a good vibe off of somebody and vibes are this weird thing that we can't quite describe.

SPEAKER_01 30:50

We we watch something or we listen to something and we feel a certain way. It's like this helps me feel calm this helps me feel excited or hopeful or whatever it might be. You can't really plan how someone's gonna feel when they watch your video because it's gonna be unique for everybody. My my particular style is quite laid back and conversational like I don't script anything really I have this one video it's very interesting the feedback in the comments of this one video. Basically there was a backing track on it. So like there was a song it was like ambience meditation music it was quite peaceful in my opinion that's why I put it there and the the video itself is shot outside in the forest and there's a lot of comments on that video and the two most popular comments are really interesting. The first most popular one is I love the music in this video. What's it called? The second most popular comment which is like they're even is I hate the music why did you put it there? I thought that was so fascinating to have two people so passionate for and against this soundtrack right you can't win. If well I guess if I put in no music then the people that hated the music wouldn't have been hating the music but then the people that love there wouldn't be loving it. So what can you do? You know you're always gonna upset some people but I think a lot of the time you'd be surprised with what is the reason people resonate with your content. I certainly didn't expect that the sit down and talking with no editing would be a popular format but the audience said otherwise so I kind of just gotta go with that.

SPEAKER_00 32:19

Do you think that most creators think too much on on tactics and uh you know they don't be authentic enough? How how how much how important do you think authenticity is when creating your content? Because from what you're saying it's all about found finding your identity and doing what you believe is right and not really because you're not gonna please everyone so how important is it to be authentic for you and have you found things in your content that you're like this is mine this is my thing when people come to my videos they know like this is my strategy my artistic vision most common thread that people are enthused by is the nature the slow pace of it and so that's cool.

SPEAKER_01 33:07

Like I like that stuff that's why it happened in the first place so we happen to do more of it. On the authenticity piece I think this is something that is so misinterpreted or misunderstood because some people hear that that word authenticity and they think they can just go and do whatever the heck they want. The problem with that is you you throw all strategy out the window. So I think when it comes to content which I would say it is like something that we need to have some strategy in you you can't just be authentic and I say that I'll give an example of what that looks like. If if you say being authentic is me talking about every single one of my interests and having no consideration for production value. So I'm gonna shoot in a dark room I'm not gonna use a microphone I'm gonna go to the bathroom in the middle of it and just leave five minutes of silence. You can call that authentic but it's it's not recommended because we need to consider like what are we trying to do? We're trying to grow an audience okay so audiences typically are for they're interested in one thing which means I need to focus on one area in my content creation. They have limited attention spans because they're humans so I need to edit things maybe or at least be brief in my discussion. It needs to look and sound nice because people are consuming it with their senses. Being authentic within those parameters yeah awesome that's what I recommend to people. But being authentic complaining that you're not growing because you haven't given a talk to your thumbnails titles for production or anything that that's a different thing. So I think there's a big difference between being authentic in the context of this work and just being sloppy. I think a lot of people misconstrue authenticity with sloppiness.

SPEAKER_00 34:57

And also a lot of people think about quick wins so what's the the danger of actually chasing quick wins in content or business?

SPEAKER_01 35:05

You're just gonna burn out your quick win is not like if it's truly a quick win it's it's gonna disappoint you. If it's a quick win that came after two years of slow progress then that's cool. That's the overnight success that happens two years after you started. Yeah quick wins usually means you're not really invested in it. I think it's a good question to ask like if I don't win for the next year, do I still do this thing? And if the answer is no, probably that's not start.

SPEAKER_00 35:34

How do you personally filter good advice versus bad advice from your followers or your peers?

SPEAKER_01 35:41

I like to consider everything. I wouldn't see advice as good or bad or otherwise I would just see it as like a perspective and some ex some perspectives I'd be more likely to adopt and implement. If that person is where I want to be or there's something about their life or business that I aspire to then I'd be likely to listen to them. If it's somebody in a completely different industry or with no experience then I'd be a little bit more hesitant. But I think in general it's really valuable to be curious about what people have to say. Even if you don't ask for the advice I think it's really really valuable to just pay attention just consider it like oh that's interesting. I don't agree but it's interesting.

SPEAKER_00 36:23

Yeah it happens you know so some some people actually generate massive incomes now while others are actually struggling and there's always that question of how does money actually get created in today's economy and for you if you were to rank let's say skill mindset and position how would you rank those things and a level of importance which is most important for making money I would say mindset.

SPEAKER_01 36:51

If you just want to make money if you have the right mindset you can make a lot of money. You might not make it in a very honest way if you don't have any skills but you will you will make money. So assuming you're somebody with a conscious the con conscience I would still pick mindset. I I think most of our challenges we could really overcome a lot of them with a better a different mindset. I'm not even gonna say better because there's no better or worse mindset. There's just certain mindsets that are more likely to produce a certain outcome and if you want to be normal if you want to be average based on all of the average statistics and stuff then one mindset will create that reality for you. And if you want to be different than the average be a below it or above it you need a different mindset for that. So like everyone you look at they all have a different mindset and the reality that they're living is it's a product of their behavior and the behavior comes from their thoughts right so that's why I you know I know maybe it sounds a bit boring but it all kind of goes back to the mindset.

SPEAKER_00 37:59

What's your view on building wealth versus chasing income? Like how does someone move from making money to building real essence?

SPEAKER_01 38:08

Well I had a conversation with a friend of mine we were talking about this idea of like you know building things and and preservation and stuff which is cool but I think it's something that that we all ought to but it's also fun to consider what if all of the wealth that I built what if everything disappeared tomorrow and all I had was my experience and my knowledge. Would I be able to do something with it? I think when the answer to that question is yes I would be able to build something up again. I think that's the best hedge against inflation or anything. It's to just have the skills and the knowledge and the self-belief that you can create something. That's the thing that results in the wealth being created.

SPEAKER_00 38:58

So like why go for the wealth when you could just go for the source what opportunities do you think people are missing the most right now?

SPEAKER_01 39:05

In what sense?

SPEAKER_00 39:06

In business and content in the world and personal anything the first thing that comes to your to your mind what is the biggest opportunity that people are missing on right now in life?

SPEAKER_01 39:21

To be more at ease I mean we spend too much energy being frustrated at ourselves at other people in this situation and it's it's not really useful. In most cases it doesn't make anything better. It makes your day worse. Maybe it makes other people's day worse if you're being mean to other people social media or whatever. If you look at the comments section of any social media platform it will make your heart ache. The most popular content out there tends to have the most negative conversation happening down below it. Imagine what the state of the world would be like if we actually converted that energy into something more kind. You know for every hate comment that you are about to write just go and smile at somebody and say hey you're beautiful I hope you have a great day.

SPEAKER_00 40:09

It actually is so easy and I think I think people overcomplicate those kinds of things. We could actually leave at ease if we wanted to but I think um we live in a world especially on social media it's really important to talk about this that people really care about what others are saying and I think like I said in the beginning we all want attention also like we have to understand what comes with it and how we can filter that. That's also very important. So if anyone like wants to start creating content right now and they're scared of the comments and of putting themselves out there and they come up to you and they say hey I want to do what you're doing and I want to be where you are in life what advice would you give those people?

SPEAKER_01 40:54

It's a very dangerous thing to go about live optimizing for those people that don't like us are never going to like us because if you're optimizing for them, the solution is never leave your house don't ever share anything and never become a target to their attention. What I chose to do is optimize for myself and my desire to create the people out there that find some value in what I have to share. The the people that don't like you they're always going to be there and unfortunately those comments stand out amongst a sea of positive comments that negative one is going to probably seem the loudest. But it's just the the cost of entry if we if we remember why we're doing it in the first place and if we're if we're being real and we're being honest and we're we're actually aware of like the the gifts that we have then you know you hear the comment and yeah maybe it hurts and maybe you question yourself but you keep coming back to that realization that you're doing this for a reason.

SPEAKER_00 41:57

Yes and I think that's this is actually a great way to end this interview because um I do think even like talking to you where I am at in life and the things that I want to do, you are actually very inspiring. And I do hope a lot of people watch this and you know learn something from you so they can actually accomplish that too. And honestly thank you so much for doing this and for you know taking your time to talk to me.

SPEAKER_01 42:25

If you want to tune into some of the things that I was sharing you can just search me on YouTube or Instagram and follow the journey from there. Yeah maybe you'll find something that's interesting to you if you find this conversation interesting.

SPEAKER_00 42:37

Awesome. Thank you so much David