Fiercely Financial: From Business Owner to Wealth Creator

Ep 1 | Why Profitable Businesses Fail to Build Wealth, and How to Change it

Dr Kate De Jong & Dee Skillikorn Season 1 Episode 1

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0:00 | 47:09

Guest Expert: Sam Morris | The O8 | Business Transformation Specialist

So you’re bringing in the money, but are you building wealth?

Across Australia, business owners are working harder than ever and somehow ending up with less and less to show for it. Running a profitable business can feel like filling a bucket with a hole in it: exhausting, and ultimately going nowhere. The key is taking deliberate steps to plug the leaks and make your money start working for you. The good news is that with the right approach, your business can become the engine that drives real, lasting wealth.

In this episode, Fiercely Financial hosts Kate De Jong and Dee Skillicorn sit down with Business Transformation Specialist Sam Morris to unpack why so many profitable businesses are not building wealth. But more importantly, how you can turn this around with the Profit First methodology.

Sam brings 21 years of hard-won business experience, including a CFO role in her family business delivering machinery maintenance across the automotive, aerospace and manufacturing industries. Sam remembers a deeply frustrating walk out of an accountant's office twenty years ago, after he gave her zero strategic direction and a tax bill that made no sense. That moment set her on a mission to change how small business owners think about money, and to help them become wealth creators, not just business owners.

What We Cover

  • Why you can be revenue-rich but wealth-poor
  • The dangerous disconnect between what your business makes and what you keep
  • How the Profit First model works in the real world — and why it's a game changer for small business
  • The three-pillar framework that changes everything: Manage → Structure → Grow
  • Practical steps for Australian businesses to start building profit and wealth, starting now
  • The most common pitfalls and how to sidestep them before they cost you

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Connect with Your Hosts

Sam Morris, Business Transformation Specialist 🌐 www.theo8.com | ✉️ hq@theo8.com

Dee Skillicorn, Cryptocurrency Expert at Digi-Secure 🌐 digi-secure.co | ✉️ dee@digi-secure.co

Kate De Jong, Business Coach at Inspired Business 🌐 katedejong.com | 📱 @katedejong.inspiredbusiness | ✉️ kate@katedejong.com