The Great American Attention Reset 📱

New industry data — Bizzabo, CEIR, ZipDo, Talkadot — reveals a paradox. Attention has cratered to eight seconds, but live rooms are winning like never before. And the word that predicts whether a speaker gets rebooked will surprise you.

In this episode, we cover...
- Freedom of Speech"Speaking to the Masses, Talking to the One" 
- Full Story: "The One in the Crowd: Why I've Kept Showing Up for 25 Years"
- From the Newsfeed: "The Great American Attention Reset" 
- Faith & Hope: "He Left the Ninety-Nine" 
- Father Time: "The Trip They Came With Me On"
- Funny Factory:"Things Only a 25-Year Emcee Has Actually Been Asked to Do"
- Fitness Minute: "The Body That Has to Show Up"

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👉 A huge thank you to our sponsor, Cardio Miracle! The world’s best Nitric Oxide and Vitamin D3 supplement. Support your heart health and keep your promises to your body. Get yours here: https://cardiomiracle.com/ 

📖 Jason's book "The Promise to the One": https://www.amazon.com/Promise-One-Ja...

🌐 Website: https://jasonhewlett.com/

The Jason Hewlett Show — Where we use lots of F Words: Faith, Family, Fatherhood, Freedom, Fitness, Funny & Farce, as well as the Fulfillment of your Promises.

Part of the MiTL Live Network.

#TheJasonHewlettShow #AttentionEconomy #LiveEvents #SpeakingIndustry #KeynoteData

Transcript

SPEAKER_00 0:00

Somewhere in every audience, five people or five thousand, there is the one. You can't see them from the stage. You don't know their name. And as a performer and speaker, you know, you don't know what they walked in carrying, but they are in that room. And if you do this work long enough, you learn that the whole point of standing up there is finding them. Twenty-five years I've done this job. Educator, entertainer, MC, three hats, one vocation. You know, and people ask me why I still get on the plane, why I still write the notes at 4 a.m. before a keynote I've given like a hundred thousand times. The honest answer is this I'm not showing up for the crowd. I never was. I'm showing up for the one. Welcome to the Jason Hewlett Show. Well, coming up on the Jason Hewlett Show today, and thank you for joining us. Lots of F words around here. We're going to talk about freedom and faith and family and fatherhood and fitness. We'll do some funny and farce, but let's talk about freedom of speech. Speaking to the masses, talking to the one, why a great keynote isn't a broadcast, three jobs, educator, entertainer, MC, and one promise. In the full story segment, we'll talk about the one in the crowd, why I've kept showing up for 25 years, the kind of moment that turned this from a job into a calling. From the news feed, because we only bring you the good news, the great American attention reset, brand new industry data on the return of live events. Yes, they're back. Masks are gone. Thank goodness. The shrinking attention span and the one-word audiences use that predicts whether they'll bring the speaker back. In Faith and Hope, we'll talk about how he left the 99 from Luke 15 in the Bible, the shepherd who walked away from a full room to find one missing person. Not a lesson about crowds, a job description. And in Father Time, I'll be talking about the trip they came with me on, the children. And we've had so many of those. I'm excited to share a couple of the fun adventures we've had and some cool techniques I think that you'll want to implement into your uh being a dad. In the funny factory, we're gonna talk about things only a 25-year MC has actually been asked to do. And whether you're a speaker or an entertainer, you've probably been there as well. Real questions from real clients, you will not believe them, but they're real. And then in the fitness minute, the body that has to show up. We're gonna talk about the physical discipline behind the vocation, how you stay well on the road. It is all brought to you by Cardio Miracle every single week. We thank Cardio Miracle, the world's finest nitric oxide supplement. So stay with me. This one is for anyone who leads, teaches, sells, serves, or shows up in front of other human beings and wonders if any of it matters. Yeah, it matters. He could have been king. He handed it back and went home. So this is our last July broadcast. The country just turned 250. I want to talk about the man in the frame and the one decision that made all of the rest possible. In freedom of speech, here's the amateur move. I made it in year three. I still catch myself trying to make it in year twenty five. The amateur move is to play to the room. You walk out on that stage, you see the whole room at once, the CEO in the front row with his arms folded, the back table already, looking at phones. The woman in row 12 is not smiling at anything, and your brain does a very stupid thing. Have you been there on stage when this happens? It it tries to solve for the whole room. It goes bigger, it goes louder, it goes faster, it goes for the joke that you shouldn't have tried, it goes for the applause line. And here's the truth: the crowd never claps first. The one does. So I've made my living wearing three hats for 25 years. Educator teaching leaders a framework they can use on a Monday. Entertainer making a Saturday night room, forget it for 90 minutes what they were worried about at 5 p.m. and how boring the conference was. And then MC, maybe just running the room for someone else's event, holding the energy between the awards and the auction. Three different hats. They're major, different, even though they have a lot of similarities, but it's one vocation. And the vocation is this make one person feel seen while a thousand are watching. That's the whole job. One person at a time. So playing to the room falls between the room, uh uh fails because the room is not one thing. The room is a hundred rooms wearing the same shirt. There is no audience, there are only individual human beings sitting next to each other. Individual human beings pretending together to be an audience. And when you play to the audience, you talk to no one, your language gets general, your stories get safe, your jokes get broad, and the woman in row 12 who came in carrying something heavy, she gets nothing out of that. The paradox is this the most personal talk is the most universal talk, and the most universal talk you try to write is the most personal to nobody talk you'll ever give. So before I walk on any stage, I make one promise every time. It's 25 years, same promise. Said out loud in the green room if I have one, or otherwise in the in the bathroom stall. Somebody in the room I'll be speaking in needs this. My job is to find him or her. That is the whole prep mindset of the last 25 years of my life. Not crush the room, not get the ovation. I mean, standing ovations are cool. People laughing and having a great time is amazing, but I'm gonna find her. Find him, find the one. Because when you do this work with that promise in your mouth, everything else takes care of itself. You slow down, you leave the applause line on the page and take the personal line instead. And 99 times out of a hundred, the one finds you. Not usually at the event. Maybe it's an email a week later, maybe it's a hand on your arm in the hallway at the airport all of a sudden, and then you're like, wow, I guess that person really connected with what I was saying. So, questions for you. Who is the one in your crowd today, not tomorrow, but today? And have you been playing to the room because it felt easier than being specific? What would you change if you decided because you walked into your next room that somebody in there needed you and only your only job was to find him or her? When was the last time you let the work be joyful, not successful, not impressive, just the thing you were made for good? And this one hits home. Who at your dinner table have you not looked in the eye in three weeks? It's time to look. It's time to love. The full story right after this. Yeah, I want to tell you what I mean, not with a specific name. I wanna I wouldn't name a person from a stage without their permission, but with the kind of moment I mean, if you've ever done this work as a speaker, as a performer on stage, as a leader, you've had a version of this. You're in the middle of a talk, you've given a hundred times, you're somewhere in the room, maybe row twelve, back left, a woman is not laughing at the joke. She's crying. Quietly. The kind of crying that leaks out around the edges of a face that has been holding it in all week. We don't know why. You don't know if her mother just got a diagnosis or her marriage is on the ropes, or she just buried her husband four months ago, and this is the first work event she's forced herself to attend since the funeral. You don't know. But you know she is the one today. And what you do next is the whole job. You don't stop the talk, you don't point her out, you don't turn her private moment into your onstage moment. Amateurs do that. What you do, if you have any respect for the sacred exchange in that room, is you lean the talk toward her without ever naming her. You slow down, you drop the joke you're about to tell, you skip the applause line, and you deliver the next thing like you were saying it to her because you are. Nobody else in the room notices. That's the point. Four hundred and ninety-nine other people just heard the talk they came to hear, but she heard someone in the room notice she was there. She heard someone treat her caring like it mattered. And and she heard for the first time in maybe a month, a voice that did not require her to perform being fine. That's it. The whole moment takes 90 seconds. You may never see her again. But two weeks later, an email shows up in different words every time, and it's like, I don't know if you noticed me, or but I noticed you noticing, or it was the first thing that has helped me in eight months. That's that email, that's the reason I'm still doing this 25 years in. I mean, it's nice to get paid, but it's not about the fee, it's not the ovation. I do so much free because I love to have this opportunity. I mean, it's not the LinkedIn post the next day that a nice client or person shares and says, I'm so great. No, those things are the residue of the work. The email from the one is the product. And that email wouldn't have come if I'd been playing to the room. She wouldn't have gotten a fine talk, and you know, she would have gotten a fine talk and gone back into her week carrying exactly what she came in with. But because for one minute in the middle of a talk, I couldn't, I mean, I could give this talk in my sleep. I saw her slowed down without stopping and changed one line so it landed on her instead of on the room. Something transferred between us. I didn't have to name it for it to be real. And this is a sacred exchange. This is why the vocation is a vocation and not a job. This is why we're passionate and feel that it's a mission. And once you've had one of those emails, you can't unknow what the work is for. You never again get on a plane thinking, I hope I crush this one. You get on the plane thinking, I hope that one is in the room. The whole scale of the job changes, it gets smaller in the best way possible. You know, applause is a hit of dopamine that lasts nine minutes. Finding the one is a hit of meaning that could last nine years. That's why I've kept showing up for 25 years, because somewhere in every crowd there is the one. And finding her is the closest thing I've ever done to being useful. I've had a lot of opportunities with this, and uh, I thought it was a powerful subject for us to be able to talk about today. The one. And yes, events are back from the newsfeed right after this. From the newsfeed, yeah, the room is back for 2026 data compiled by Bisabo and Stripo research in person events now make up 63% of the format mix. The highest share since 2019. Thank goodness for that happening again. 54% of attendees say they'll attend more in-person events in 2026 than 2025. Live Nation post an all-time high 2025 revenue of $25.2 billion, up 9% year over year. Hey, those are all good things. The room isn't just back, the room is winning. The attention paradox. Let's talk about this one in story two. At the same time, the room is winning, attention has catered, cratered, fallen apart. Research cited by Zipdo shows the average human attention span has dropped from 12 seconds and 2,000 to 8 seconds today. Shorter than a goldfish. And you know, it's almost comical to try to be doing a show that's like 45 minutes long. Who's gonna watch? I don't know who's listening. I I don't I'm not sure, but I know that there are you're out there, and thank you for that. I hope that your attention span can get you through this one. But here's the twist: live keynotes in 2026 are pulling a 92% audience satisfaction rate. Pre-recorded talks are pulling 65%. I hate doing the pre-recorded ones, those are the worst. You want to have the live opportunity every chance you get. But in a world where attention is collapsing, the live room has become the last remaining place where people will actually pay attention for more than eight seconds. The scarcer real attention gets, the more valuable a room full of it becomes. And I've been told by lots of people, hey, are you gonna start talking about AI and all that stuff? And I think AI is great, but I'm almost the opposite of AI because I'm bringing as much humanity as possible into the presentation. It's an experience, it's engagement experience, is what I call it. And uh let's go into story three: the word that predicts rebooking. Talk a dot, if you've heard of them, they're a cool company. I I've used them before. Talk a dot does like this poll at the end of a speech where you can have people click on a code and they can go in and kind of rate what you did and say how great it was. Well, Talka Dot published their State of the Speaking Industry 2026 report earlier this month, and over a million verified audience surveys across tens of thousands of speaking engagements, they found something I've been trying to name for 20 years. Audiences of speakers who get rebooked. If you're a speaker, you want to hear this. If you want to get rebooked, use the word engaging at 15% versus 12% for those who aren't rebooked. Yeah. But here's where it flips. And I've used this word for years. Audiences of rebooked speakers using inspiring is at 13%, while non-rebooked speakers get inspiring at 17.5%. That's a higher inspiration rate for the speakers who never get called back. So read that again. The word that predicts you get invited back is not inspiring or inspirational speaker. I've even taken it off some of my literature because it's not landing for people, it is engaging and engagement. Inspiration's a fireworks show, in their opinion. An engagement is a conversation. Organizations paying real money have quietly figured out they want the conversation, not the fireworks. I think there's a time and a place for the inspiration. I love it when we get the right one. But I think too many people have been leaning into that. Story four workshops beat keynotes. Yeah. Talkadot.same report found workshops rebook at nearly five times the rate of keynotes. Yeah. Keynotes, same org rebook rate, one percent workshop rebook rate six percent. Breakout ten percent. What the keynote's the highest fee product in the industry, it's also the lowest rebooking format. I mean, this happens to me. Uh, it's it's quite rare to get asked to come back right away to give a keynote again because hey, they already had you. So a keynote's a broadcast, you know, and a workshop is a conversation. Workshop's way more intimate. You get to dive deep with people. Whereas a keynote, you're sort of trying to figure out how within playing to the one, you can capture the entire room of people, uh, all as individuals in that group. It sends the room home with something to do on Monday if you go to the workshop. Translation for every speaker, coach, teacher, and leader listening is the future of this work isn't bigger stages. I don't believe that. It's it's deeper rooms, it's longer relationships, it's more conversations. In fact, I just attended the Influence NSA National Speakers Association conference this last week. It was awesome. The main stage was killer. I had friends that were honored and Hall of Fame and uh friends that gave presentations that blow your mind. My favorite one, though, was uh workshop. It was a breakout session by Dr. Nadia, and I don't even know how to say her last name. It starts with a Z. She's she's from uh the originally from like the Soviet Union and that that area over there, and she's like the most brilliant person I've seen in a long time. The breakout, it was the best part of the whole conference for me. And then I talked to her off stage, and it it made all the difference in my my path moving forward. And so the one in the crowd isn't a nice story, it's a data-backed strategy. We're gonna talk faith and hope right after this. Luke 15. This is the parable of the lost sheep. Everybody knows it, everybody kind of skipped the point. Jesus says, What man of you having a hundred sheep, if he lose one of them, doth not leave the ninety and nine in the wilderness and go after that which is lost until he find it? This is in Luke 15, 4. You know, most sermons focus on the sheep, the being lost part, the being found part, but the parable isn't actually about the sheep, it's about the shepherd. The shepherd's math is insane by any modern management standard. He has 99 assets performing to expectation. And uh the Empress Creations, thanks for saying this. Is one of my favorite parables. Awesome. I hope you enjoy this kind of spin on it. You see, the shepherd's math is he has 99 assets performing to expectation. He has one asset that's wandered off, and he walks away from the 99 to go find the one. Run that by a modern CEO, and the CEO will tell you to fire the shepherd. Yeah, you do not walk away from 99% of your inventory to chase 1%. That's bad ROI. That's a bad quarter. Well, but the shepherd doesn't work for a quarter. The shepherd works for the one, and the one is not one percent of the flock, the one is one hundred percent of the shepherd's job at the moment she goes missing. That's the whole model of ministry, of teaching, of parenting, of leading, of every honest form of showing up for other human beings. I mean, I've thought about this parable a lot before. When I walk on stage in front of 500 or a thousand or three thousand people or ten thousand, the math looks upside down. The efficient thing, the scalable thing, is to give them all the same thing, the same volume for the same amount of time, but the shepherd's math says the opposite. You're here for the one, the other four hundred and ninety-nine will be fine, but somewhere in this room is a person who's lost today. Lost in her marriage, lost in his career, lost in their grief. Your job. Leave the 99 and go find that person. You don't leave physically, you leave with your attention. You reallocate the whole weight of your presence toward the person in the room who needs it most, even though you cannot see her, especially because especially because you can't see her. And here's the beautiful part. The 99 don't lose anything. A shepherd willing to leave the 99 for the one is a shepherd the 99 can trust. When you know your shepherd would come for you, if you got lost, you can graze in peace. He goes after the one, and in doing so tells the 99, I see you as individuals. I would come for any of you. On a stage. It's the same. The other 499 can't name it, but they walk out saying, I felt like he was talking to me. Well, he wasn't. He's talking to somebody else, probably. But the shape of talking to somebody made it feel like he was talking to them. The one gets found, the 99 feels seen, so here's your challenge. Who is your 99 that you've been managing as a unit? Maybe it's your family. Have you been feeding the group and never leaning into the one kid who has been quiet at dinner for three weeks? When you notice it, it's time to open the conversation. It's time to pull them aside and say, Hey, we need to have a chat. I can see that things are not going as you want them to. How about with your team? I mean, have you been running in the all hands meeting and skipping the one person who stopped. Raising her hand? Ninety-nine'll be fine. Go find the one. Because the shepherd left ninety-nine for you once. It's time to return the favor. Father time right after this. I'm thinking it might be fun to see if I can get this to work from this other camera. Let's see. Okay, so here's me holding up my iPhone. I thought that would be fun for this segment just because it makes things a little bit different. But I want you to think for a minute about being well, I know we have people that watch this or listen that are dads, that are parents, that are, you know, interested in that kind of thing. But I want to tell you about the trip when they started coming with me, the children. You see, when they were little, they always wanted to go on daddy's trips. In fact, when I came home, it was excitement time, right? Because that's when I could be like, you know, like the raptor with them, and we had a great time. Now, but here's what's interesting is once they hit 10, because we tried it at eight, and that was a little young. So once they hit 10 years old, they got to come on the trip with daddy. That was the one-on-one experience where they got to come and see me do my job. It was not with mommy, it was just daddy and child. And my daughter was first, Ella. She's the oldest. And so she came with me on actually a multiple trips. We had a wonderful time. But it was cool to be able to watch her in that setting, myself as a dad, to watch her and think to myself, wow, she's she's learning how to navigate an airport at 10. Now she's traveling the world, now that she's 20, and her whole life is opened up to her. It's not because of that that she went with me solo, but I know it made a difference. Then she's talking to the adults. She gets to interact with the event planner and the people in the audience and the people that are saying, when I point her out, and even I would bring them on stage, I would usually, when I would do a gig, I'd bring that child on stage who got to come with me. And they sometimes loved it, sometimes they were nervous, but they were in front of 10,000 people a couple of times. And each child Ella, Redford, Romney, Royal, they've all had a chance to be on stage, they've all had a chance to go on a daddy child trip, and multiples of them. Those are special. We'll always love them and remember them. Um there were some fun experiences. One time I remember Ella was on stage in front of a group in Colorado Springs, and uh I was talking about signature moves, and I said, This is Ella's signature move. She's been working on gymnastics. She did a full back bend and a walkov, a back walkover. It's very hard to do. The crowd freaked out and applauded for her. And uh, it was great to use her as an example of what you know what what what we can all do with our talents. And and I I appreciate it. Empress Creation says, Looks like you've been a great father to children. They must be lucky. Oh, that's very kind. Well, the truth is I've been working very hard to be a good dad, and that's very important to me. And I uh you know, I just put my son on a plane today. My youngest. He's 14, almost 15. He'll tell you he's almost 15. That's how he says it. I'm almost 15. I just put him on a plane today. I walked him to the gate. I mean, not the gate, I walked him to the TSA stop point. I didn't get a gate pass because I knew he'd be fine. He knew how to navigate the airport, but I just wanted to hang with him. In fact, his flight was at 5 a.m. So you know what that means, right? We left the house at 3 a.m. You know what that means, right? I woke up at 2 30. It's been a long day. It's funny to do this broadcast and be like, wow, I've been awake for 13 hours and it's three in the afternoon. Holy smokes. So if I look tired, I that I am. But I sent my son on a humanitarian trip down to a place near Mexico and we're and in Texas, and we're excited for him. It's gonna be a great opportunity. He'll never get to do anything quite like this ever again. But this is essentially a graduation for him, having successfully gone on plenty of trips with us, navigated his own airport. He had to have a connection in Dallas. He was uh, you know, he he he had to navigate getting his bags and figuring out a seat and finding the gates and going to from the A gates to the B gates and going from one airport to another. That's a tricky thing for a 14-year-old kid. I think that a lot of it has to do with having come along with me on the trip. So, what I would recommend for you, if you've never tried this, take your kid on a trip. Doesn't matter how old they are either. I mean, you could try it with a three-year-old. I wish you the best. But maybe try it with if you have a 10-year-old, and it's a really fun thing to be able to take your kids into their teens and uh watch them see what you do for a living because you can talk about it at the dinner table, but it's pretty darn cool when they see it live in person. They go, That's what my dad does for work. I thought, you know, like they don't they don't know what they think, they just they just figure you're just bringing home bags of money. And instead, they get to see sort of the struggle of like, wow, we had to wake up how early, and how did we get on stage and how did you do that? And where's the food? And oh, now we're eating too much, and you know, it's just a it's a crazy time to watch daddy work, but it's important to bring them along. So make that promise as a dad to bring your child with you. Make that promise if you can in your work to let them see what you do and the the way in which you function outside of the home, it'll make all the difference for the way that they function inside of it. That's Father Time. Hey, we have some more fun coming up right after this. Let's do it. All right, we've hit the funny factory, and yeah, we're gonna talk about a couple of fun things that make me actually laugh because 25 years of being on stage means 25 years of getting texts, emails, awkward pre-event phone calls from clients who see professional entertainer on your website and assume it means human Swiss Army knife who will do anything for the same fee. Well, maybe that's true to some extent. I mean, I pride myself in being able to say, yes, I can keynote and I can emce the whole event, and I can also be your entertainment. That's an amazing thing, right? But here are seven real questions have actually been asked, and these are kind of crazy to me. Number one, I'm just gonna pretend I'm the client, okay? The DJ asked, Oh, um, since you're gonna be up there with a mic, anyway, could you also DJ the reception? Hmm, yeah, because a mic's a mic, right? No, sir, I have spent 25 years learning to make a room laugh. You're asking me to make the same room dance. Those are different rooms, those are different skills. I mean, I can try, those are different centuries of training, actually. But sure, yeah, I'll cue up a cha-cha slide right after my keynote on servant leadership. That'll make sense, won't it? Hey, it looks like my my man Randy's here, Captain Kindman, just joining Jason, seeing dad is work. Yeah, sounds like a great time. I know you've brought your kids along and your work, and you do great work. I hope everyone will follow Randy. Randy McNeely, he inspires everybody every day. A LinkedIn post that are just powerful with his cultivating kindness in the garden. Thanks for being here, brother. As we're talking about event planners asking us to do crazy things while they've hired us to do something else. Number two is this the roast that isn't a roast. Can you roast the CEO, but like nicely? Nicely? You want me to roast the CEO nicely? Okay, yeah. I mean, I make jokes about the CEO's worst decisions in front of the people who had to live through those decisions. You want me to compliment them in a way that sounds like a roast? That's not a roast, that's retirement roast. That's a uh I'm never coming back again kind of experience. Different product, different fee. By the way, if I actually roast the CEO the way roasts work, HR is going to escort me out of the building before dessert. That's just how I roll. I'll tell it like it is. All right, number three. How about the accountant upgrade? So, our accountant is going to give a five-minute update on quarter three numbers. Can you make it funny? You know, there is no version of this that is funny. What you're asking me to do is add comedy to a spreadsheet in real time. That is not entertainment, that's cruel and unusual punishment banned under the Geneva Convention. So let's let's be cool here and let's just let the accountant do their job and then I'll get back on the stage after they're done. They absolutely want me all the time to do this. Number four, the karaoke bailout. Hey, halfway through the event, we're gonna do karaoke. Would you mind kicking it off with a song? Uh okay. Well, look, after 45 minutes of me delivering my carefully crafted keynote on promise and purpose, uh, you know, I do some music in there, but it's very much curated as to what I'm good at. But you know, what people really want to see me uh massacre is sweet Caroline at a corporate event. Song good, song good, so good, song good. Hey, hey, hey, I feel inclined. Keep the promise. Oh, brutal, man. We've had to do this. That really preserves the emotional weight of the speech I just gave. Okay, thanks for trying to help me out with uh, you know, making it fun. Number five. The mic and the teeth. You know that one? Do we need to give you a microphone or can you just, you know, project? Oh my gosh, project to a ballroom of 400 people over clinking silverware in a bar in the back? Also, hey, since we're saving money, do you want me to manifest my own lighting? I've always found this one really it's almost like it's not funny, it's ridiculous because it's like we paid all kinds of money to bring you in and to have dinner and to rent this space, and now we're not gonna buy or rent any audiovisual needs. What are you thinking? Number six, the quick favor. Also, if you have time, could you do a two-minute inspirational message at the beginning of about our nonprofit foundation? Just off the cuff. Two minutes off the cuff, about a foundation you'll describe to me in the parking lot 90 seconds before you push me on stage. That's not off the cuff. That's a trap. That's you outsourcing the hardest part of your program to the person you paid the least to prepare for it and who knows the littlest about it. That would be me. Put your person that's passionate about this thing on the stage, let them talk about it. I mean, I'll do my best and I'll try. I I I tried recently at one where they were like, Can you just get up there and talk about our foundation? And we also need an auctioneer. And I'm like, You need me to auctioneer. I can't even keep track of who's done what. Like, it was a horrific mess. I only share that with you because unless I can convince the client to say, hey, we're gonna hire an auctioneer or we're gonna have somebody talk about the foundation, I'll do it. It's not gonna be good though. Man, that's not my sweet spot. Uh, how about this one? Captain Kaiman says, uh, that's like running your fingernails down a chalkboard asking to make it sound like God bless USA. Yeah, exactly. Empress Creation says, so hilarious. Thank you very much. That's awesome. I appreciate you guys being here. How about the seventh one? The ass that gets me every time. You ready? Hey, my nephew's really into speaking. Would you mind hopping on a call with him for an hour to give him some advice? Okay. That one. I always say yes. Because every one of us was somebody's nephew once. And somebody somewhere took the call, and that's the whole joke, right? That's the whole job. I I remember being the one who was reaching out and trying to get my dad or my uncles or my friends or people that I I looked up to to try to line things up for me to learn how to do this as a job. How is it possible? Thankfully, I have people in my corner that were able to open doors for me and give me that chance. But when somebody says, hey, my nephew wants to do this, I'm getting on that call with that person, and I love those calls. I hope that was fun too for you, even though I went a little serious near the end. I hope that you understand that every single event planner does that in their own way. And you know what's even worse? I've had event planners that brought me in as the MC, and as we started to discuss what I would do in between transitions and making things fun, they would say, Oh no, we don't want you to sing. No, we don't want you to be funny, we want you to read the teleprompter, just like the newscaster did last year that we had. And I would say, reading a teleprompter is about my 77th skill set ability. So maybe I should do some of the things that I'm good at. They don't want it, they don't want comedy, they don't want music. They want a talking head. So, if you're going to bring somebody in, hire them for the right thing. Don't bring me in if all you need is a teleprompter reader. Bring in a newscaster then. If you want to have fun, if you want to have a great time, if you want engagement, if you want people to walk away saying that was the funnest event I've ever been to, that's me. I'm your guy. Alright. You know what? We're gonna jump now into the fitness minute right after this. As a speaker, teacher, when you're leading, showing up in front of other other human beings for a living. It is a physical job. Yeah, you can't fake being fully present when your body's running on fumes. Now, I'm tired today. Like I told you, I'm I I well, uh, did I tell you that I went to sleep at 1.30 because we were packing until then? Yeah, so I slept from 130 to 2.30. That's a true story. I've had one hour of sleep, and now I'm doing this show. I'm not I'm not shying away from that. I'm just telling you that that's part of the gig. The audience will just walk out saying, well, he was fine, instead of, wow, he found me. You know, fine is the death of this work. Fine does not get invited back. Fine is what happens when the body did not show up all the way. And you know, I've had a pre-stage protocol for years. I try to move something two hours before I speak, either walking or jumping or moving around, push-ups in the hotel room, stairs, uh, air squats. I don't care. I'm doing anything to move and to get my body ready. Blood has to move so the brain will function properly. Oh, yeah, you know where I'm going with this. Drink real water for two hours before. Dehydration kills stage presence faster than anything else. Eat light and then go to the restroom. Never speak on a full stomach. The body sends blood to digestion, the brain gets the leftover, and you can feel yourself thinking two sentences behind your own mouth. And I would recommend that you do this. Take your cardiomerical. I just got back from the NSA Influence Conference where I was sharing this with every single person that I talked with. It was so interesting to know how many people are now taking it, and this is their secret weapon before they get on stage. It's mine too. In fact, this is also a secret weapon for when you travel, because then your jet lag is reduced massively. You can adjust to the time where you are because this regulates your body functionality. It every single time, before every single talk, I take this, and cardiomerical is the world's finest nitric oxide and vitamin D3 supplement. Let me put up the logo right here so we don't hold that up all night. You know, it's the finest nitric oxide and vitamin D3 supplement there is. And it was actually formulated by my dad, John Hewlett. Yeah. It's got 58 natural ingredients. It supports blood flow and oxygen delivery and mental clarity. The exact three things that determine whether you walk on stage sharp or foggy. I mean, think about when you're exhausted. Like, I'm I'm working on an hour of sleep here. I totally feel fine. I hope you understand. There's no caffeine in it, there's no sugar in it. It's all natural ingredients. 58 of them are great. You're about to do the hardest 90 minutes of your day. You can't afford to be foggy. Cardiomerical floods your system with the raw materials your body needs to be present. And that's the reason I've taken it for years. The reason I will not walk on a stage without having taken it. So here's a QR code if you want to grab some. This is something that can change your life. And if you feel like you don't need it because you're so healthy, well, good for you. But maybe you're maybe your family member just had surgery and they need to recover. They need blood flow quicker to that area. Maybe uh somebody that you love is going through some depression or some hard things. I mean, we've even had studies happen where PTSD is reversed in so many people because of the blood flow into the microcapillaries that have been blocked and that have created that sort of you know situation of stagnation that they that somebody can't get past. And so PTSD has been altered. Um, people with blood pressure issues, with uh heart disease. If you take this, uh your body's gonna feel the difference because nitric oxide is scientifically proven to help you with all those things. There's a 60-day trial. If you don't like it, you don't feel the difference, send it back. We don't even have one percent send it back, but we'd be fine if you sent it back. And we have a link in the show notes. So I hope you'll check out Cardiomerical, go to Cardiomerical.com. But here's the deeper thing you know, your body's the vehicle, the one in your crowd is going to meet you through, right? If you're unavailable in your body, you're unavailable to that person, and and they came a long way tonight to be met by you, to see your talents, to share in your gifts, to know that you kept the promise to them. So take care of the vehicle, take care of your body. Show up for yourself so you can show up all the way for everyone else. Are we done? I think we're done. Let's bring this home. All right, as we wrap up, I gotta say thanks to Randy. Once again, Cardio Miracle has done wonders for me. He says, I can't tell you how cool it is to be able to be the son of the founder of this formulation of Cardio Miracle, and seeing people that are my peers, like Randy, Randy's a speaker, seeing them have a difference in their body and their life, it's it's an incredible thing. I'm so grateful. And each person I talked with at the conference were saying, I use it before I get on stage, I use it when I travel, I use it before a workout, I use it after workout, I feel great on stage, I feel better in the bedroom. I I mean, there's a lot of benefits to having better blood flow. That's all I'm saying. And Cardio Miracle works wonders for people. You know, we started with a one in the crowd. You can't see. We talked about the amateur move of playing the room and the master move of talking to one person while the room overhears. And we told the full story of 90 seconds in a row, 12 that turn this job into a vocation, and the email a week later that changes the whole scale of the work. And we looked at the numbers. The room is back. Yeah, events are back. Attention is scarce though, so engagement beats inspiration. And the speakers who get invited back are the ones who did the least performing in the most seeing. We opened up Luke 15 in the Bible and remembered that the shepherd walked away from 99 to find one, and that the 99 were not abandoned. They were taught what kind of shepherd they had, and in Father Time, I shared my story about being a dad, taking my kids with me, bring them with you. They'll always remember that. That's the best way to parent. In the funny factory, we talked about seven real questions from 25 years of real clients, and the one that always gets me. Oh my heck, these guys are funny. The fitness minute. We talked about how the body has to show up too, and cardio miracles, how mine does. That's the whole show in one line. You're not sent for the crowd, you were sent for the one. The one is in every room you walk into this week. I even wrote a book called The Promise to the One. There it is. There's a lot of these left on Amazon. That's my favorite line. Yeah. The Promise to the One. What's the promise to yourself, to God, to the One? You know, you walk into you walk into the office this week, the dinner table, the classroom, the Zoom call, the pickup line at your kids' school. Somebody in every room needs you to notice them without staring. To slow down without stopping. To lean the whole weight of your presence toward them for 90 seconds without ever naming what you're doing. Find the one. That is the joy. That is the promise. That is the work. Thanks for joining me today. I'm Jason Hewlett. This has been fun. And uh until next Thursday, I'll see you then. And until then, keep the promise.