Legacy & Leadership

Episode 19 Legacy & Leadership | Lee Lawson | Baldwin Alliance | Part 1

David McKean Episode 19

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0:00 | 26:44

In Part 1 of this episode, we’re joined by Lee Lawson, President and CEO of the Baldwin Alliance, who has led economic development efforts in one of the fastest-growing counties in the country since 2012.

From state championship basketball to leading major corporate recruitment and workforce strategy in Baldwin County, Lee shares how competition, coaching, and adversity shaped his leadership style. A pivotal moment in college—when his coach told him, “You’re going to do a lot of good things in life. Basketball’s not one of them.”—redirected his path and ultimately launched a 22-year career in economic development.

In this conversation, we cover:

• How sports shaped his approach to leadership and teamwork
• The importance of knowing your role—and helping others know theirs
• How to have hard conversations with stakeholders
• Why finishing second can fuel long-term success
• The decade-long perseverance behind transformative economic wins

This episode is packed with practical leadership insights, real-world stories, and lessons on winning the long game.

Be sure to subscribe and join us for Part 2—you won’t want to miss it.