6. The Hidden Power of Subconscious Reprogramming for High-Performance Success with Brenda Johnston

High performance is often driven by patterns you are not consciously aware of.

In this episode, Robina is joined by Brenda Johnston, Subconscious and Energy Design Strategist, to explore how subconscious programming shapes the way high achieving women think, lead, and make decisions. They unpack how deeply ingrained beliefs and identity patterns can keep you stuck in cycles of overworking, overthinking, and internal pressure.

Brenda shares how real, lasting change happens at the subconscious level, not through force or discipline, but by shifting the patterns that drive behaviour. This conversation connects subconscious reprogramming with nervous system regulation, and what it looks like to build success from a place that feels aligned, safe, and sustainable.

In this episode, they share:

• How subconscious patterns shape high performance and decision making
• Why willpower alone is not enough to create lasting change
• The connection between identity, belief systems, and success
• How subconscious reprogramming supports nervous system regulation
• What it looks like to shift out of pressure driven success

Connect with Brenda:

• Substack: https://substack.com/@iambrendajohnston
• Instagram: https://www.instagram.com/_brendajohnston
• Website: https://www.brenda-johnston.com
• The Limitless Life Podcast: https://www.brenda-johnston.com/podcasts/the-limitless-life-podcast

Connect with Robina:

• Website: https://routeofhealing.com
• Instagram: https://www.instagram.com/routeofhealing/
• Personalized Hormone Balance Reset Quiz: https://quiz.tryinteract.com/#/698b478d8ecf7e3441a4c914

Transcript

SPEAKER_02 0:00

Welcome everybody to the regulated CEO. I am so happy that you've chimed in to listen to this conversation today because this is a woman that I met by chance, really, through a beautiful mentor of mine. And she was building this podcast, and she really wanted it to be very intentional. So, one of the things I want you to understand about this woman that we're talking to today, integrity, intentionality, and authenticity is really aligned with her and everything that she does. So, Brenda Johnston is a subconscious strategist and energy mentor for high performance women who are successful by every external measure and quietly know something is off using a precise combination of subconscious reprogramming, hypnosis, and human design. She helps women identify the patterns and beliefs, keeping them from plateaued, and creates lasting change at the root level, not the symptom. This is speaking my language, guys. Her work is grounded, practical, and unapologetically deep. She is the host of the Limitless Life podcast and writes at the Limitless Life Uncensored on Substack. Welcome, Brenda Johnston, guys, to the regulated CEO. Thank you, Brenda, so much for coming today. We are so excited to hear from you. And I would love for you to share a little bit of your story, the backstory of what brought you here today.

SPEAKER_00 1:31

First of all, thank you for having me because I love having the kind of conversations that I know we're going to have. My backstory is interesting. I actually have over two decades in corporate advertising and marketing. I spent over two decades in a very high-pressure environment where I was basically absorbing everybody else's stress and everybody else's energy without knowing what was happening. Because, listen, I'm Gen X, okay? I just turned 51 last year. Back then, we didn't talk about nervous system regulating. We didn't talk about this stuff. It nearly flattened me. I will also say though, it gave me a gift because I understand now what the real cost of operating out of alignment at a high level feels like and can do to your body and your system. And so that lived experience is really the backbone of everything that I teach people. And I learn by going through things, breaking them down, and then bringing that to people in a way that it actually works. I honestly was the woman who had done all the things. Like I had the career, I had the nice house, I had the marriage, I checked off the boxes, I had the motorcycle, like I was doing all the things. But the only way I can explain it is that my life felt flat. Like I felt like I was living in the in-between, is what I call it. And I felt like I was having an identity crisis between who I was and how I was showing up, or how I thought I had to show up. Like I kept hitting this, I'm going to call it a ceiling, this invisible ceiling, but I didn't have any idea why. And I was very frustrated because I was doing all the things I was supposed to do. And what I finally understood years later, like in my 40s, was that it was an identity issue. It was at the subconscious level. And that I was running all of these patterns and I had these beliefs that were never mine to start with. And that's how I got into doing the things that I do now. I took all those things and I was like, okay, this is what I'm actually meant to be doing. Even in my 40s. So I left corporate at 43. But even at that time, like leaving was scary because people were like, Are you nuts? Like you're just gonna up and leave your two decade-long career to go do hypnosis and things with people. And I was like, yes, because I could feel it in my soul that that's what I was supposed to do.

SPEAKER_02 4:22

I want to go back because you said something that was very interesting. And you said that you were absorbing everyone's energy and you were stressed, but it almost flattened you. Can you tell me a little bit of what almost flattened you looked like?

SPEAKER_00 4:34

I can tell you what it felt like. I felt depleted and tired, and I just wanted to sleep all the time. I didn't want to be around large crowds of people. I started to get almost like a brain fog. I was just soaking up so much crap from people. I couldn't tune in my own intuition anymore. I wasn't clear on things because I was so overloaded. It's like if you have circuits in your house, right? And they overload, the breaker will flip. My breaker wasn't flipping. Like I just kept taking on more and more and more. And I was exhausted all the time. And I was having all these weird health things start to happen or just break out in hives. And so they sent me to what are you, allergic type of person? And they did all these tests, they put all these needles on me and they were doing all these weird things to me. And they were like, Oh, you're allergic to printing ink. Okay, well, I worked in advertising. I went to large presses for a living and stood, and I was like, I'm allergic to eat. What? And then, so at the time I was living in London, Ontario, which I don't know if you know, but there's a lot of trees there. They were like, Oh, and you're allergic to nature. I was like, What? I was like, okay, cool. They're like, you're gonna have to take reactin every single day for the rest of your life. What? Yeah. I was like, oh, okay, but you listen because we are given the beliefs and given the conditioning that you trust the doctors.

SPEAKER_02 6:21

This is so intelligent of the body because the body was speaking to you. And it's funny that it's like you're allergic to printing ink and you work in this kind of industry. Your body was saying, girl, you need to get out. I love that story because it really is such a testament to like we really are given all the signs. We just don't pay attention.

SPEAKER_00 6:42

I think we're getting better at paying attention. I think we're moving into a new era where we are listening. I think a lot of us still think that we're invincible sometimes and we forget. I do this work, and sometimes I forget. I'm like, oh, I'm not listening to what's going on.

SPEAKER_02 7:02

So you talked a little bit about hypnosis. Tell me when you were in this phase of your life where you felt very disconnected from everything, and that's why the noise just seemed so loud and there was overwhelm and all the things. Walk me through some of the steps that you took when you were starting to realize, okay, I feel like there is that disconnect between whatever I'm going through. What kind of tools were you utilizing at that time? Were you always into things like hypnotherapy, energy work, or was there someone that you went to see? Like unpack that a little bit for us.

SPEAKER_00 7:36

So I've always been into energy work, even as a little kid, but didn't know what that was. Like as a little kid, I would throw energy balls at other little kids because I thought everybody could see energy, which we can, but like most of us just aren't tuned in. But as I got older, I kind of started to put those beliefs away because people were like, again, conditioning. Oh, you have to be logic mind, blah, blah, blah, but your emotions to the side. So when I was working in corporate, and it was really funny, my mother loves stage hypnosis. She's 78. They cruise all the time, like on ships and stuff. She would be the first one on the stage. And it's hilarious because she in everyday life is not crazy wild, but she knows she can get on the stage, be crazy wild, and whatever. It was her. I was sitting there and I was like, maybe hypnosis is what I need to be doing. So as I was working full-time in corporate, I had got my nutritional therapy certification. I had got my personal trainer certification because I thought that's the path I was going down. It absolutely was not. And so I went and I started to study hypnosis. So on my days off and on my vacation days, I was driving an hour and a half to do in-clinic work and study hypnosis. Because for some reason I could feel, I was like, okay, there's something about this that is meant to help me. So to be able to study the hypnosis, they also make you experience it and go through it and work through your own stuff. And so that's what I started to do. And I remember after the first session I had, I was driving home and I felt like the colors were brighter. Everything looked different. I was like, oh, this is interesting. Okay. But also I'm very logical. So I was driving, going, oh, you're probably placebo, you're probably just imagining this. And as I kept studying, and as I kept doing the in-clinic work, and as I kept witnessing these things, and as I kept experiencing them, I realized how I was able to shift the beliefs that I was actually having. And how I was able to almost like install new possibilities and new potentials. And I felt calm, not in a weird way. I just felt new. I don't know how to explain it. It was such an interesting feeling to me because like our nervous system is our body's surveillance system, right? It's always looking for a threat. And suddenly my body wasn't looking for threats, which became a bit of a problem in my corporate job because part of my role was to look for problems.

unknown 10:37

Right.

SPEAKER_00 10:37

And I just didn't care anymore. I was like, eh. I kept saying things like, let's look for what's possible. And I just remember my manager getting really mad at me. But yeah, it was an interesting feeling. Also, I had gotten divorced, which helped, I think. Not saying everybody needs to get divorced. I'm saying in my case, leaving an 18-year marriage where I felt like I was being somebody that I wasn't was also very helpful and opened the door to things, opened the door to exploring things like hypnosis and whole brain activation and getting back to the energy work. It's so interesting talking about this now.

SPEAKER_02 11:15

I know because I feel like it's almost like when you're going through it. And this is where I want a lot of the listeners to understand. Because when you're going through it, it is so difficult because you're trying to navigate what you should be doing and what you really feel you need to be doing, right? There's like those two opposite sides. And so, you know, like I should be staying at the corporate job because that's the money, that's the stability, that's the security that we're talking about. The marriage, that's the stability, the security, you know, like I took this vow. We think of all these things. And then on the other side, it's like, but this feels right. Like I can't explain it. Maybe other people won't understand it. But in my body, I feel whole and complete and safe and nurtured and all these things. And so there's always gonna be that disconnect between the two. So if you look back and look at all the things that you were feeling on both ends, how did you get the courage to take that leap? How did you get the courage to do all of those things?

SPEAKER_00 12:22

I like to tell people it wasn't a choice. My system, my soul was like, it's time to go. Let's go. If I would have stayed, I could feel myself getting miserable. I remember walking into the corporate office and going through the cafeteria every day to get up to the eighth floor. And I could hear people talking and they're just complaining about everything. And as I started to do this work and learn more about this, I would have people go, What are you on? And I would say things like, I'm on life. Like I just, and nobody believed me. And I had a guy who was an executive there who ended up working with me later. He told me, he's like, you know, one day I followed you off the elevator because I didn't believe that you could actually be in that state of being for real. I was like, what? You followed me? He's like, Yeah, I followed you off the elevator, down the hallway, and watched you at your desk interacting with people for a good 20 minutes. I was like, that's interesting. But he ended up working with me later on and experiencing that himself. But it's just like I didn't have a choice. My soul was like, we need to go. Now, I did not wake up one day and go, okay, I'm gonna quit my corporate job now and not have a backup plan.

SPEAKER_01 13:46

Yeah, walk us through that.

SPEAKER_00 13:48

I was very precise. I also did not know entrepreneurs, like I didn't know. So I worked with two mentors that were working with me at the same time. We created the structure of the original business, so I would work all day full time, and then I would go do the new stuff after work. And I had a very amazing friend who had an office. She is an osteopath. And she said, Brenda, you need to sublet part of the office so that this becomes real for you. I thought I was gonna vomit on myself because the thought of like having to have the rent money for the office was like, because that was another expense on top of life, right? So I was like, okay, I'm gonna do this. We built the structure of the business. I started getting clients, and within the first seven months, I would say, I had hit six figures, which sounds really great. But what I had done unknowingly, yes, I built a system that let me leave corporate, but I had recreated corporate. I was working so much. There were days I was out of the house for 12 hours because I had an office in Guelph and I had an office in Burlington. I was very busy and I was very grateful, but I was very exhausted again. And so going through that and experiencing that, that's when I started to understand, okay, there has to be a way to be able to do this that feels good to me and doesn't flatten me again.

SPEAKER_02 15:34

That's the most beautiful part of going through any of these things, is that now you have the awareness. You didn't have that behind. 100%.

SPEAKER_00 15:43

And I have different beliefs, right? Because I always thought you had to chase the seven figures and the eight figures or whatever it is. Even it's been this past couple of years because I've been restructuring things in a way that feels really good to me. I'm like, I don't want to create a giant corporation. I want to help as many people as I can get paid well doing what I love to do and do it until I'm like 90 or however old I'm gonna be, because I genuinely love what I do. So yeah, it's an interesting journey.

SPEAKER_02 16:18

What did that look like for you? I mean, like, so you have these two offices, you know, you're building this massive business, and this is what a lot of entrepreneurs do is they build a business that is around them. They don't think about making it scalable because people want Brenda, right? They don't want Brenda's helper or you know, someone else. So, how did you figure out the workaround for that without changing the outcome?

SPEAKER_00 16:46

Well, funny enough, the world shut down the year after. And so I was kind of forced to look at things differently and slow down and closed both offices and started to do things just online, which at first was weird for me because I'm so used to being in person with people. And then I realized by being online, I was actually saving myself two hours a day from driving if I was going to my Burlington office. I could start at different times. I could set up my mornings so that they were my mornings so that I would hang out with my dog and go to the gym, eat my breakfast, and then start seeing people at like noon. Now I see people at 1:30. That's when I start. I had to just shift the way I was doing things. But the challenge was there was still beliefs. So I had to do a lot of work on myself because I thought if I wasn't constantly working that everything was gonna fall apart, but it didn't.

SPEAKER_02 17:56

So when you say you worked on yourself, I know that you do hypnotherapy. Tell me a little bit of how you worked on yourself in order to change those beliefs. Because listen, we're gonna have people that aren't into energy and they're basically realizing there is a disconnect in me. I don't know how to fix it. I don't know what it means. I don't feel like there is an exit for me. There are those people, you know, that are the realists and they don't really understand energy work or that sort of thing. What did it take to change the belief system of what if I just restructured the way I thought my business could run and hold that belief, simultaneously holding the belief of, and I can still make the same amount of money?

SPEAKER_00 18:43

Or more. Yeah. It's very interesting because one of the things, and you and I have talked about this, I am not a mindset coach. I work at the level underneath where identity and beliefs actually live. And so when we are having a belief, like it's not just a thought, they're instructions running in our nervous system. And so for me, I'm also constantly learning and constantly making myself better so that I can help other people and also help myself. So I started studying whole brain activation and I started studying more about how our energy can block things up. I like to get in and out, is what I like to say to people. I'm known for helping people create pretty quick transformations. Now, I don't like saying rapid transformations because things take time, but I'm known for helping people be able to take an action and then go do stuff quickly because we can shift the beliefs. So I wasn't just reframing my thinking, I was updating my actual operating code, essentially, because my nervous system needed to have different signals. I needed to feel and believe that I was safe to slow down, that it was safe for me to change things, because one of the other things that was a little bit weird, I felt like if I changed the way the business was, I was a failure. Well, you built it like this, you got your six figures, and now you're just saying you don't want that. Like, why isn't that good enough for you? Because again, conditioning, people kept saying things to me like, well, you should just be grateful that you still have clients and the world to shut down. You should just be grateful for this. I had to go do the work that I do with clients on myself. And so I created what I call energetic profiling, which is a three-step process. I'm also using human design, which a lot of people will squish their face up at, but I use it as a diagnostic tool. So I'm using it to see how you're wired, how you're designed, how you make decisions, what active fears you have in your system, so that I can pinpoint the beliefs we need to work with. And then now the hypnosis comes in as an integration tool. Everything I do is very precise and it's based on energy as the foundation. I had to learn, and even if I had done none of the other stuff, I had to learn how to be safe and contained in my own energetic field, in my own space, so that I could tell what was mine and what wasn't. And so when we talk about people who maybe don't understand energy or don't understand the things, one of the things I always ask my clients is do you know what you feel like? And do you know 90% of the people I ask that question to can't answer it? Because we're not taught that. And so if you don't know what you Feel like when you're in flow or when things feel good or when you feel happy or whatever. How do you know if you're carrying around your stuff or other people's stuff? So the biggest piece of the work that I do on myself, even to this day, is daily energy management. It takes me like five minutes. It doesn't have to be a massive ritual, but I'm connecting into the earth and source, and I'm clearing myself and I'm protecting myself. And I'm not protecting myself from a fear-based place, protecting myself because my energy is sacred. So is yours. So is the person next door. Our energy is sacred. And when we start to understand that, everything starts to change. And the reason that's also so important for me is because it helps me see different possibilities for how I want to create the business and where I want to go and who I want to help. And that was the thing too. I started the business helping people in a certain way. And as I've grown, the people I work with have changed. But then I went through this whole phase of like, well, now I'm abandoning people and I'm leaving people behind. And so again, I had to work with the right mentors who could help me see we're not all meant to help all the people.

SPEAKER_02 23:25

I feel like we've all been really conditioned to get out of our body. And so a lot of the work that I even do, you know, when I do work on your biofield and I do biofield tuning or energetics of any type, I really invite people to come back home to themselves. And so many people don't know what that feels like, exactly like you said, you know, because we're taught to outsource everything. And so when you talk about, I like to call it like an energetic audit, when you're really looking at everything that's happening within your day-to-day and you're realizing what things drain your energy, if you think about it like a battery and what things give it to you, I mean, you really start to pay attention to the capacity that you're having. Because some people say, you know, they don't look at it like a nervous system problem. They see it as a capacity problem. The idea is really interchangeable. But really, what is important is you're saying to yourself, even when I look at myself every day and I do a check-in, I figure out like what does it feel like to be in my body and come back to myself, you're recalibrating yourself. All of us have the ability to do this. But it's the awareness that, wait a second, you know, going to a job and saying yes to things when my body, because I always say to my clients, we're smart here, but here there's that disconnect, that subconscious programming, that stuff that's imprinted in our body through that's going throughout our nervous system. And so if you had a client that came to you and was saying, you know, I feel very disconnected, you talk a little bit about the process that you go through, but how do you teach them how to move forward with them? Once they've decided, okay, yeah, I realize I'm out of my body, I'm disconnected, I feel, you know, out of source. How do you teach them to move forward with that same, you know, again, holding those two beliefs simultaneously, but then with the integration part of it?

SPEAKER_00 25:21

I love that question. And I'm gonna tie into something else you said. The outsourcing of our power, the outsourcing of our intuition, the number of people who get, and listen, I did it when I was younger too. We get so addicted to having healers heal us, we get so addicted to readers telling us what we should be doing that we forget the knowledge is it's in us.

SPEAKER_01 25:47

Yeah.

SPEAKER_00 25:48

So the first thing is we literally have a little conversation with their subconscious mind. And I put them in a relaxed state, and I ask them to ask their own mind, I'm not doing it, they're doing it. I'm like, ask your subconscious to show you what your yes symbol is, like what it feels like in your body. This freaks most of them out at first. They'll say, Oh, well, I've got like this weird, I've got like a heat starting in my chest. And I'm like, okay, I want you to ask your subconscious mind if that's your yes, make it stronger. And it does, because our subconscious mind is like a genie in a bottle. It's going to do what we ask it, but we've never been taught how to speak to it. Once they experience something like that, or I'll do something where we have their fingers and I'll just ask them to stare at the space and their fingers come together. And I'm like, that's your system talking to you. Because we can't quantify energy, we can't see it. I mean we can, but like it's easier to have somebody have a physical experience. I'll also teach them little methods of testing, like kinesiology testing. And I'll say, let's have some fun. I want you to stand up and I want you to ask your body to show you a yes. And they will usually swing way forward and get freaked out. I'm like, okay, so now when you are questioning things and you're not sure about something, I just want you to have some fun. Just ask the question so you can see a physical response. What's going on? And when they start to see the physical responses of things, it makes it easier for them to come back into their body because they're like, holy crap, my body is communicating with me. I'm like, yes. We just have to learn to listen to it. And then I have a four and a half minute daily audio practice. It's a meditation. I can give you the link to share with people. It's free. I get them doing that, and I get them doing it regularly. And then I say, okay, now I want you to stop for seven days. Because when you've been consistent managing your energy, and then you don't manage it for a couple of days, you feel the difference in your body. I had a client the other day we hopped on a call and she's going through a horrible divorce, and she's like, I have not been doing my daily energy management practice, and I feel like utter shit. So I need to start doing it again. She basically just mentored herself. I was like, okay, so I'll just leave this call now then. But it's a thing. And then she sent me a message. She's like, okay, I did it, and I'm feeling a lot better and more clear-headed. I'm like, yeah. Because we get caught in the fog.

SPEAKER_02 28:46

Yeah. And I think that this is so important too, because it doesn't take as much as people think.

SPEAKER_00 28:53

And it's not mystical. It's not something that only some people have access to. That pisses me off, but that would be a whole nother part. Yeah.

SPEAKER_02 29:02

But I also feel like we all have intuition. Most of us have just been conditioned to believe your mind, your brain, not your mind. Your mind is in every single part of your body, but we've been conditioned not to go with our heart. Talk a little bit about how you help people really tap back into that part of themselves and how it's maybe translated in their business or whatever they're building, whether it be family life. Can you give us maybe some examples?

SPEAKER_00 29:33

So, one of the reasons that I love to bring the human design in from a very practical point of view is because it's essentially a blueprint of how you're wired. So we learn or we hear things like, oh, just tap into your sacral, just tap into what we're all built differently. Our intuition doesn't come in the same way. I also tell people, intuition is a skill that we develop. We all have it. So I like to bring the map in so that they can start to understand. Look, it, these are your energy centers. This one's very open. This is why you amplify fears and all the things. This emotional center down here, this emotional awareness, this is why you may block yourself off from receiving love or doing the things. And I always tell people the human design aspect is not about who you are. It's about the potential of who you can become. So when people start to understand where they might be leaking energy or where their fear patterns are most active, it helps them release some of the shame or the guilt around feeling like they haven't been doing things right, or feeling like, why do I keep manifesting the same relationship patterns? Why do I keep sabotaging my business? And so when they can see a physical thing, it helps them be able to take action in a different way so that they can make more money and so they can have better relationships. And same with what you do. Everything we do. So even if you came in to see me about money, it's gonna ripple outwards and affect how you communicate with people and how you have love in your life. Like it all goes together. When people start to understand one aspect of themselves, it helps them open up to possibilities and potentials everywhere.

SPEAKER_02 31:40

And I really like that you give them a map. That's the part that a lot of people get caught up on because then they start to question am I really feeling something? Did this really happen? Am I just thinking that it is? You know, when you have a map, something to diagnose or something to give an idea of you are here. This is where you are. This is where you could be if we learn how to manage that. I feel like that is the void that exists. Working with energy with the nervous system, or working with understanding, wow, all these things are draining me. And I don't really understand how I can build a business, build a legacy, work in a corporation, and understand that these are the things that are blocking me from being more successful.

SPEAKER_00 32:28

And generalizations. There's so many generalizations. So I'll have women come in and who are very upset or frustrated because they're not hearing their intuition properly or they're not able to connect because they've been told they're supposed to be doing it a certain way. And that's not how they're wired. So when they understand it, like, oh, I actually hear it through my solar plexus, not my sacral game changer.

SPEAKER_01 32:55

Yeah.

SPEAKER_02 32:55

I love that. You know, I feel like there is so much for people to learn when it comes to either you're working for someone or you're building something for yourself, or even if you're not and you just feel like there's something off within me, I really feel like there's an ability to really tap into something so much bigger than what we've been taught. You know, I want you to kind of think about meeting someone and maybe they're so disconnected from their world. What is the sweet spot for you to be like, wow, we can change this around as long as you're open? How do you work in those areas?

SPEAKER_00 33:34

You know what? As long as somebody comes in open-minded and curious, curiosity is the sweet spot. If they're curious about what is possible, we can change lots of things around. They may come in thinking they want to deal with something, and then as we go, they start expanding in other ways. And it's like, oh, this is amazing. I always say to people, nothing I do is cookie cutter. Your journey is your journey. So even if we talk about one thing, when we start doing the work, as things are coming up, or if things are coming up, we pivot. It's your system, your energy, your body is leading the way.

SPEAKER_02 34:13

I love that. And this is the thing is you're not teaching people to override their system. You're teaching them how to work with their system and amplify their system.

SPEAKER_00 34:22

Yeah, I want to give people tools to help make them self-sufficient. I don't ever want anybody dependent on me. And that's the other beautiful thing about the map and the human design thing, too, especially when I'm working with business women. There's aspects in there that can show us who energetically we are meant to speak to, how they need to hear from us, what we need to be saying. And when you get that clarity on stuff, that also shifts everything. And I'm saying this because it's about understanding ourselves. It's about learning about ourselves. If somebody's like, Can you do a human design reading? No, I can help you learn about yourself. Everything is about learning about ourselves, becoming more self-aware. Really, again, being curious. Oh, interesting. This kind of activates me. I wonder why that happened. Like, ask better questions. Your subconscious will give you better answers.

SPEAKER_02 35:23

And the other thing, too, is no judgment. And that's the thing that we've all been taught. So, even that you're throwing out this idea of curiosity, because I love that. For me, everything is feedback. As I'm getting older, I'm realizing everything is giving me feedback. And for me, it's feedback for who I'm being versus who I was programmed to be. Yeah. Can be. Yeah. I always say to my clients, are you being the past version of yourself that you think you are, or are you being the authentic you, the you of the future, of your highest version of yourself?

SPEAKER_00 36:00

And that's the beautiful thing also about the deeper level identity work. And I think too, and you probably run into it, I think there's a misconception in our industries that energy is woo, and that somehow it is separate from business strategy or results. Listen, my clients are CEOs and high-level entrepreneurs. They don't have time for airy fairy fluff. What they need is to understand the energetic literacy. They need literacy and energy. They need to understand how their frequency works. They need their nervous system to like be friends with them. That's as practical as it gets. Like, we're not just doing weird stuff. And the other big misconception, I believe, is that the kind of work that you and I do is a luxury rather than a necessity. Yeah. Something that you maybe invest in or treat yourself to after you've handled the real work. That's completely backwards. Your subconscious patterns are running the show, whether you are paying attention to them or not. One of my clients the other day called me something, and I was like, oh, I gotta do something. She called me her fractional CEO, her chief energy officer. And I was like, oh, I loved it because it captured exactly what all of this is. It's the infrastructure that we help people build.

SPEAKER_02 37:30

It honestly is the foundation of everything. And so when you're building a business, when you're building anything, a family, a relationship, anything on a foundation that isn't strong and sturdy and isn't reliable, then the results that you're getting will be the same as that structure: unsturdy, unreliable, chaotic, and all those other things.

SPEAKER_01 37:56

Yeah.

SPEAKER_00 37:56

It's so good. I also believe that as we learn more about ourselves, it helps us not outsource our power anymore. And like I said, we're moving into a new era. The gurus are falling, is what I'm gonna say about that. But this is our time to come back to ourselves, our sovereignty, our individuality, to really get to know ourselves. Does that mean we don't need to invest in mentors? Absolutely not. We always still want to have somebody who can help guide us, but it's different. I just invested in a new mentor, our beautiful friend Jen, who you also know. I'm not investing in her to have her fix anything about my business. I'm not handing that over. Whereas in the past, I did hand it over. It's more of a I just want advice and a collaboration partner to help me see bigger possibilities that maybe I didn't see.

SPEAKER_02 38:54

And I think this is really key. It's really about every level of you requires a new upgraded system. 100%. And so most of us are working from a place of a system that has been ingrained from the age of before seven. We're still operating on that exact same system. And most of this, you know, I always say, let's like, you know, running a computer and you're still working on a Commodore 64, and I'm aging myself here, but we can't download apps, we can't get videos, we can't have any of those things, we can't take pictures. Our bodies cannot function the way that they need to function. We can't get the results that we need to get because we're operating on these outdated systems, outsourced systems.

SPEAKER_00 39:45

I want to add to that because now we're moving into this space where things are moving a lot faster. We've got AI available to us to have conversations with. And what I'm noticing there, and no judgment, because I also like AI, like I use it as a contemplation partner. But we have people now outsourcing, again, things like copy. Great. It can help us write copy. But the challenge with that is now you're outsourcing your copy, but you're also giving away your energy. Your energy is not in anything you're saying. We have people looking to AI. I've heard of people who are dating AIs now. And I saw that. I'm like, what? So I think there's a slippery slope now where it's like, are we giving our power away to something that's readily available?

SPEAKER_02 40:39

And I talked about the word discernment. And so here's where perhaps you're somebody that is in the entrepreneurial world and you're recognizing, okay, yeah, I do feel these things. Discernment is really key. Energy doesn't lie. Maybe ask yourself in your subconscious mind what you should be doing, who you should be seeking, start following some accounts and really lean into who those people are and then get an idea based on that. I think even with the healthcare model and the way things work, I always say, like, you're not tied to one doctor, you're not tied to one thing. And there's nothing wrong with trying something. And if it doesn't work, the idea is still the same, but find somebody else that can serve you.

SPEAKER_00 41:27

Yes. And I always say to people, you know what the cool thing about being human is? Every second of every day we can make a new choice.

SPEAKER_01 41:34

Yeah.

SPEAKER_00 41:35

So we get to choose differently if it doesn't feel good to us.

SPEAKER_02 41:39

Alignment, right? And paying attention to that alignment. So, Brenda, how can people get in touch with you if they want to chat further or work with you?

SPEAKER_00 41:49

The best place, I'm putting some really cool stuff on Substack right now. So I'll give you the link to that. Also on Instagram underscore Brenda Johnston. You know what I think would be cool for your people too, and I'll give you the link to it, is a guide I just created that is human design based, but it's all like normal language to help you understand the frequency of your voice. Because we've been speaking so much about frequency and energy, it would be a great place to start. And it has like also a little three-part free mini course. It's all free. So I'll give you that link. If you reach out to me on Instagram, the other thing is it's always me answering you. It's not a bot. That's another thing for me.

SPEAKER_02 42:30

One of the things that I love as you're talking about frequency of voice and all things is I really do love to leave voice messages for people. I think I left you. One the first time, and you're like, hey, I was like, yeah, yeah, this is my thing. You know, and it's just that personal touch.

SPEAKER_00 42:44

So well, and the frequency of our voice is how we create trust with people.

SPEAKER_02 42:50

Yeah, yeah, I know. I like that better than writing you something. I just want to thank you for everything that you brought today. And I know that anyone that is listening is going to find some real inspiration, but also understanding that the curiosity is the most important piece. If you're recognizing that there is that disconnect or you're feeling outside of yourself in the life that you live, there is something that you can do to bring your body back into that balance.

SPEAKER_01 43:17

Yeah.

SPEAKER_02 43:17

So I just want to thank you so much for coming on and being a part of the show. And I'm so grateful. I can't wait for everyone to hear you.

SPEAKER_00 43:25

Thank you for having me. I'm just so grateful that we connected the way we connected, and things happen as they're meant to happen. So yeah, more to come.