Episode 9: Human-First AI Marketing: Why AI Is a Swiss Army Knife, Not a Magic Bullet

AI is everywhere, but using it well takes more than jumping on the latest tool or trying to automate everything with one click. In this episode, Sandy Kibling talks with Mike Montague, a human-first AI marketing expert, about how businesses can use AI strategically without losing authenticity, creativity, or connection.

Mike breaks down the common mistakes businesses make when adopting AI, why context matters, and how small businesses can start using tools like ChatGPT or Claude without getting overwhelmed. 

He also shares practical prompting tips and explains why AI works best when it collaborates with humans instead of replacing them.

You’ll also hear how Avenue Nine is using AI storytelling to strengthen marketing, improve messaging, and keep the human touch at the center. 

If you’ve been wondering how to make AI useful, practical, and aligned with your brand voice, this episode will help you start small, think strategically, and use AI with more confidence.

Key Takeaways:

• Why AI should enhance human connection, not replace it
• Common AI marketing mistakes businesses should avoid
• How to use better prompts to get stronger AI outputs
• Why AI is more like “Tony Stark” than “Terminator”
• How small businesses can start using AI without overwhelm

Soundbites

"AI is a Swiss army knife, not a magic bullet."
"Think of AI as Tony Stark, not Terminator."
"Start small with a tool like ChatGPT or Claude."

Chapters

02:56 Mike Montague's Journey into AI Marketing
05:59 The Importance of Human-First AI Marketing
09:08 Understanding AI Limitations and Effective Prompting
11:58 Avenue Nine: Bridging Technology and Humanity
15:02 Case Study: Edvina's Transformation with AI
21:00 Authenticity in AI Marketing
23:49 Final Thoughts and Practical Steps for AI Users

Resources:

Avenue Nine
Human-First AI Marketing Podcast
Gamma for presentations
Whisper Flow (AI dictation)

Transcript

SPEAKER_02 0:00

This is this is big. This is like we all kind of saw like this is a game changer, but I knew people were gonna mess this up because I've seen it so many times with websites and social media and heck when we got the telephone, we got telemarketers. Like people just default to trying to use shortcuts, spam people and and reach a million people. And in a world of AI, where we could have a million or a billion AI agents scraping emails, spamming us, blowing up our phones, our text messages, our emails, our DMs, that that just wasn't going to be scalable. And I wanted to be a part of a solution that took like a human-first approach and and really tried to build connections with humans rather than just like creating a bunch of AI slop and spam.

SPEAKER_00 0:51

Welcome to Playbook AI Partners Podcast, the show that turns AI from overwhelming into actionable.

SPEAKER_03 0:58

Your host, Andy Kibling, is the chief playmaker, helping business owners and teams stop tasting shiny tools and start using AI in a way that actually moves the numbers, saving time, reducing busy work, and driving growth.

SPEAKER_00 1:11

Each episode features industry experts and real-world tactics, providing clear to this snack, plays, simple AI workflows, and practical guardrails. So you can use AI safely, with confidence, and get results. Let's run the playoffs.

SPEAKER_01 1:51

Have you heard? While the conversation likely generated some good ideas, what is the truth anyway? Well, to help us get into this topic, I have Mike Montague on the show. Mike is a leading voice in human-first AI marketing. His company, Avenue Nine, is an AI-powered marketing agency helping small businesses scale without burning bridges or blowing out their budgets. Mike has worked with giant brands like LinkedIn, Uber, Zoom, Bud Light, and the Kansas City Chiefs. Now we won't hold that against him since I live in Denver and I am part of the Denver Broncos fan, but we won't hold that against Mike. He's authored two books, LinkedIn, The Sandler Way, and Playful Humans, and his podcast have over 3.7 million downloads. Now he uses his decades of past marketing experience and the AI tools of the future to help small businesses amplify their marketing impact. Welcome to the show, Mike.

SPEAKER_02 2:45

So good to be here, Sandy. And yes, this is actually the second uh Denver marketing podcast that I've been on and uh got in a little trouble for the the chief stuff, but that's all right. I feel like you guys got us last year.

SPEAKER_01 2:58

Well, lucky for you, I'm a Tay, I'm a Swifty, so we can it's okay.

SPEAKER_02 3:02

That goes around now too. Yeah.

SPEAKER_01 3:03

That goes around, gotta go. But anyway, well, I appreciate your time. I know you've done a lot of great things. I'm so excited to get into it with you. So why don't you start off with telling us about you and how it's led you on the journey you were on today with AI?

SPEAKER_02 3:16

Sure. I have a little bit of a crazy story, but all of it kind of weaves together if you pay attention. So I'll I'll give you the medium version of it, which is I happen to be kind of gifted with computers. My my mom won a an Apple IIC computer 1986 on a radio station contest. And it really like is a defining moment of my my life because back then there was no windows or anything. I had to learn as like a seven-year-old kid to program a computer in order to play like video games on it and stuff. But also, she wanted in a radio station contest. And in high school and and grade school, I was like, I don't want to be a nerd and work stuck behind a computer all day. I don't want to be a computer programmer. I want to be cool, I want to be on the radio. So that's what I did in my 20s. I was Romeo on Mix93.3 and 105.1 Jack FM in Kansas City and worked with the Kansas City Chiefs Radio Network. That's how I got into there and broadcasting from Merrowhead Stadium and stuff. Um, but that took me into marketing. And my dad was a sales trainer, and so I got into internet marketing and creating websites for the Chiefs and broadcasting their games online and getting into that. And that evolved over a career of like public speaking, sales and marketing, leveraging technology with human communication. And when AI came out, I was like, ooh, this is this is big. This is like we all kind of saw, like, this is a game changer. But I knew people were gonna mess this up because I've seen it so many times with websites and social media. And heck, when we got the telephone, we got telemarketers. Like people just default to trying to use shortcuts, spam people and and reach a million people. And in a world with AI where we could have a million or a billion AI agents scraping emails, spamming us, blowing up our phones, our text messages, our emails, our DMs, that that just wasn't going to be scalable. And I wanted to be a part of a solution that took like a human-first approach and and really tried to build connections with humans rather than just like creating a bunch of AI slop and and spam. Does that make sense?

SPEAKER_01 5:24

Well, it does make sense. I love your mission and and because I think you're right. I think people want to jump on the AI bandwagon and but they don't always get it right. And I we are all gonna make mistakes. I'm right there with you. But you know, it's one of the the reasons why, you know, I kind of went my way a little bit with education, because I feel like with AI, it's like people get on this bandwagon of, oh my God, it's 20 tools, and I'm gonna use those tools. And they they and I've been there, believe me, I've done it if you could see or you can probably 10 fingers pointing at me. But, you know, I think in my world, I know you're big in the marketing, my world is education because I think we have to get it right. We have to kind of take a step back and use AI, but definitely create a foundation, as I always say. So I yes, what you're saying resonates with me a hundred percent.

SPEAKER_02 6:10

Yeah, and I I see so many myths and misconceptions and hype out there that like I think the automation you were talking about of using 20 AI tools and we're just gonna build our whole plane out so I don't have to touch anything. Like I wake up in the morning, hit one button on my computer, and all of a sudden everything else is taken care of, I think is unrealistic. It doesn't exist today in 2026. The it may someday, and I think people are working on that, but even then, I kind of get this feeling that it's not gonna work. There was a new report out today that chess grandmasters have been able to memorize the perfect move to every scenario in a chessboard up to like the first 20 moves or so. And what it was happening was it ended up being a lot more draws because if everybody does the perfectly optimized move, you end up in kind of like a stalemate where nobody can get ahead and nobody makes anything. So, what these grandmasters have learned is the best way to throw their opponent off is to do something completely crazy, like a suboptimal, weird move in the middle of the game, all of a sudden people don't have a script for that anymore. The AI like game plan that was outlined before they started playing doesn't work. And I feel like we're getting to that point in business where if everybody can open up ChatGPT and say, hey, write an e a marketing email for me today, everybody's gonna have the same output. And so the ones that actually read it with a human or the ones that do something that isn't quite optimized, maybe has a spelling mistake in it or something, catches your attention because it's actually human. And so I have this belief that it's actually going to finally flip those odds from like, I think the social media algorithms and the Google search algorithms were kind of favoring people that gamed the system. And now we can say, no, if everybody's doing that, it's gonna favor people that are actually more human and are trying to connect with people and not just like optimize for the algorithm.

SPEAKER_01 8:12

Yeah, so true. It's not a one press button fit fixes all things kind of thing. And I think that's where we we're hearing more about human in the loop and data and governance, which I don't think get enough play, of course. But you know, it it is about being thoughtful, especially in those automations, whether you're using a zap or zapier or what or make or whatever, you're still having to think through processes and stuff. So, what would you say if somebody sit listening and says everyone's talking about AI, but where do most people go wrong when they try to use it for marketing? What would you say?

SPEAKER_02 8:43

I think it's understanding the limitations and what what each tool is actually good for. So the most common mistake is probably trying to expand from like a small idea to a big thing or take like do the entire process completely, like we've already uh talked about. So I try to think about it the opposite way. So if I have a small idea for a blog post and it's like, oh, I heard that thing about the chess grandmasters. Let me say, Chat GPT, write a blog for me in my voice about, you know, uh chess grandmasters doing unusual moves or suboptimal moves. It will write something. The thing is, it won't be any good because you're taking one sentence and trying to stretch it out into 800 words or or something like that. It's basically just guessing at that. But what I found is the opposite. I call it degenerative AI, is actually better. If I take this conversation with you and I, and we have thousands of words, and then I ask AI to sum it down into like a really cool podcast title episode, or give me the, you know, the 800 words where I said things that were smart in this podcast episode, and we work the other way, it works a thousand times better. Now I get stuff that's in my voice with my original thoughts, and it's condensed and strong and like really impactful versus kind of watering it down and and stretching out this idea past its usefulness. Is that fair?

SPEAKER_01 10:11

It is fair. And you know, two things come to mind, and I think about in my world, and we all call it different things, but I think about two things people I think overlook, and let me know your thoughts on this. One is prompt framework and knowing the key components of prompting. You don't have to to take, you know, seven classes, but I think understanding that prompt framework so you can ask for those specific things. But two, I call it the navigator, people call it a clone or whatever. But for my business, I love to add in, you know, the things to help AI. If I'm asking and I put in those clear and concise points in a prompt, and then I feed it maybe an email or feed it like a summary about my business. I feel like the response that I get is is awesome and and it's much more refined. Cause I hear people say all the time, refine, refine, refine, but that takes time to do it, right? You and it also waters down the response. So I'm not getting what I want. So I think if you could, you know, really three things and again let me know your thoughts on it. Get the prompt right the first time, you know, help it but teach AI about your voice and try to shoot for that one shot prompt is kind of what I where I went to in my head. What do you think about that?

SPEAKER_02 11:19

Uh I was right with you until the last one because what I was thinking is uh way too many people try to one-shot like the output. And what I found is it works a lot better to kind of argue and fight and go back and forth and brainstorm with AI. It's a really great creative partner. So when I'm creating something, and again, I'll just use the blog post or a podcast like as a thing. I'll say, you know, give me 10 ideas for a subject line on XYZ. And here's what my client is. I love what you said about context engineering. I think that's huge. You got to think about AI like the world's smartest intern. They know nothing about your business, but they've they've studied everything they could they can learn at college or or on the internet. And so I think that is that context engineering is important. But then after that, I'll just say, give me the subject line. And then here's 10 ideas for that. I'll say, okay, let's go with number one. Or I, you know what, I like the the title from this one, but I like the subtitle from this second solution. Now give me an a summary or an outline of like what this blog would be about. What are the main points? And then I'll look at those and I'll say, you know what, those are great, but number four is off. I want to change that to this. And you reminded me of three other things also in this blog post. Make sure you make the point of blah, blah, blah, and blah, blah, blah. Then I'll say, okay, now we got it. Give me a first draft of the blog post. And then again, I go back and I'll edit everything and I'll rewrite it in my voice. And I think the part that people miss here too is then I'll take my final draft and I'll go back in and paste it and say, here's my final draft after you know an editing pass by me. Notice all the changes and save them for next time so that you can write better in my voice. And AI will actually compare its draft to yours and say, oh, you took out all the M dashes and you use contractions instead of, you know, formal language and whatever. You didn't like this opening and this call to action, you you strengthened. And all of a sudden it starts learning over time what you do better. And that's one of the things that I I do for my clients. You mentioned that context file, is you can keep a custom GPT or an account just for learning one thing. And if you keep doing it and updating the information and the context it has and those background files, it'll really get good over time. If you don't, I found it kind of drifts. Drift is the the yeah word for that. Like the more you use it, if you don't kind of pay attention to it, it feels like that search algorithm or or YouTube. Have you ever seen like your social media feed? Like you click on a story, and then all of a sudden you see like 12 more stories like that, and you go, No, I didn't even like that first one. I just happened to click on it.

SPEAKER_01 13:57

Yeah.

SPEAKER_02 13:58

Since you're from the Midwest, we can agree in between Kansas City, Missouri, and Denver is Kansas. And the KU Jayhawks were my rival in college. And so I clicked on one of the stories about a KU Jayhawk basketball player getting arrested. And then all of a sudden it started showing me highlights of like Jayhawks basketball. I'm like, no, no, no. That was a hate click algorithm. Like, I don't want more of this. And so AI can kind of do the same. You got to pay attention to context and training and really like keep it focused.

SPEAKER_01 14:27

Well, and maybe we can call it the three shot prompt. But what I was thinking too, if do you get it right? I do agree. I love that think of an intern. I mean, or meeting, you're gonna have a conversation with someone to say, thanks for that first draft. Let's refine this and do that. And I think if you can do that, but I think maybe it was one day I think I was throwing something in, not not monitoring my prompt framework guidelines. But it was so watered down, I felt like I had to start again. So I think there's always a fine line between refining and getting that information in there. So so definitely some good points there.

SPEAKER_02 14:58

I'll give you that too. And I'll I'll maybe I can combine them. One of the things that I do when it's especially something that's really important or really long, or I feel like I've been arguing with it too long and now it's drifting, is I'll just say, rewrite me a one-shot prompt with all the context ChatGBT would need in order to accomplish this task, then copy that into a new thread or a new window and just start over from scratch. And that'll uh usually clean up whatever sort of like confusion there was.

SPEAKER_01 15:25

Well, and I and I take full ownership of my confusing AI because I can ramble and I may have rambled on and and I would be even confused. So no rambling in AI. But well, speaking of that, tell us a little bit more about what you were doing over at Avenue 9, not 10, Avenue 9.

SPEAKER_02 15:45

That's right.

SPEAKER_01 15:46

Um Tell us what you guys are doing.

SPEAKER_02 15:48

I'll tell you why I I picked it really quick. Uh I was looking for a name, you know, that had AI in it and stuff, and they were all like basically taken. So I is the ninth letter of the alphabet. So I've got Avenue and Nine. It actually has AI embedded in there. And then the the numerology around number nine was kind of fun too. I'm not really into numerology, but it it's fun that it's like the end of an era and the and the start of a new sequence and everything's that was that was fun.

SPEAKER_01 16:14

Well, let me just what I do before you go there, if I could just throw in a joke if you don't mind on that end. Yeah. I ended up on Playbook AI Partners. I'm a huge baseball fan. I mean, we are at the Rockies games, we're when my we had the baseball channel. I mean, why I didn't come out with because my community's the huddle, and I I think baseball would have been the dugout, but I don't know where I went on this whole football theme, and it could have been, you know, maybe it was Super Bowl time, I don't know. Or I was thinking of Tay Taylor and Travis, who knows for the kids. But I totally went play book AI partners and football theme on that too. So it I sorry I had to go there in my head for a minute because it was just kind of fun. But I'm like, I I mean, I'm not not a football fan. I mean, I am, but I mean, you said Sandy choose football or baseball. I choose baseball all day long. But anyway, we have the names of the business. So back to Avenue Nine. Uh tell us about what you guys are doing over there.

SPEAKER_02 17:07

Well, a lot of what I do for my clients is trying to help them bridge like the technology and the humanity of their business. So most of that includes like what we've been talking about. I'll interview the founder, the top salesperson, the best clients, and try to really capture their story first and figure out what the essence of their business is, and then use that in AI as as the context to build better marketing and and stuff. The scalable story is number one. Number two is the AI systems. And what I've kind of found is regardless of what the tool promises, none of them are that one single magic bullet. The big LLMs, ChatGPT, Claude, uh, Gemini, Grok, they're all a nice kind of multi-purpose tool. They're they're a Swiss Army knife, but they can't do everything. If you think about what a Swiss Army knife is, like there's weaknesses to that too. Like you can't chop down a tree with it, or you're not going to, you know, build a house with the Swiss Army knife, even though it might have all the tools on it to do so, it would just be a really big pain in the butt. So I help them figure out what the right tools are. And so if we want to do marketing automation and stuff, maybe that's HubSpot or an email marketing program. And if we need to create videos or educational things for internal purposes or external purposes for a YouTube channel or marketing, we'll use Google Notebook or or tools like gamma to create really cool presentations and sales presentations and graphics and cool videos or social media stuff. And I've kind of found that for me right now, it's sort of a grab bag of tools. And I want to find more tools in the toolbox to help solve things. And then the third part for me is really in like the execution. So a lot of people just uh they either have some tactics and they don't have strategy, or they have strategy, but they don't know quite know how to execute it. And so it's funny, I have two clients on opposite ends of the spectrum. One is a marketing agency that does what I do, but they don't have the technical skills with AI and and tactics to to execute on it. The other one is an IT firm who knows all about AI, but they don't know anything about sales or marketing. And so I help them close those those gaps. And then most of my other clients are in B2B sales and and they're trying to like be known for something or build a a brand or an audience or a connection.

SPEAKER_01 19:29

Well, that's awesome. Well, do you have, I'll put you on the spot here. You talked about some of your clients. Do you have maybe like a use case or something you can share about X Company where you kind of help them get from through those three points you mentioned?

SPEAKER_02 19:42

Yeah, I think the most fun I'm having right now is with a company called Advena. They're a senior living community. They own several communities throughout like Kansas and uh Missouri and and maybe um around too, like uh uh around the rest of the Midwest. But they have a really great story. They care a lot. They're also super busy and they don't have people to like package those stories and and stuff. And then what they want to do is be able to disseminate that story internally across all of the nurses and healthcare workers and food people and activity directors throughout the the company, get those out to people. So what I do is I sit down with the the founder and the leadership team and I say, you know, tell me about the top challenges. What's one thing you want everybody in the company to know? And I interview them for like an hour a week, and then we take those transcripts with AI and we turn them into cool educational videos. So again, I use Google Notebook and and Gamma, and it really has a lot of heart. We've been able to like collect those stories, use a system to like get the production up, and we've saved them 90% of what they spent on their previous videos. So they were able to afford like one video a year, and now we're doing five a month, and it really gets the message out to people. So then we can use their platform and stuff to make sure that the employees see these or when the a new hire comes on, they get this well awesome welcome video with the founder story and what the advena means and all of the cool brand values they have. And it it's really been fun to see stuff go from like idea to execution so fast and then impact for their people.

SPEAKER_01 21:27

Well, I love that story. And you know, I always I have in my tagline uh my business is AI with authenticity, which I know is somewhat of a scandalous statement, I think, today, but yet it's not because you bring that home with your story uh and what you talked about, keeping the human element of it, if you will, in marketing. And I love that story because you're listening to them, you're interviewing, and saving them time and money and putting that into a video that can be used that keeps the heart of the message in play. Is that a fair statement?

SPEAKER_02 21:57

Yeah, and I talk a lot about authenticity. In my work too, with Avenue 9, and I think you can amplify it. Way too many people try to replace it with AI, and I don't think that is possible. Have you ever heard the Iron Man versus Terminator analogy?

SPEAKER_01 22:14

I haven't.

SPEAKER_02 22:14

Okay, it's one of my favorites. I think it really brings it home for, especially for any sci-fi nerds. But pretty much at this point, everybody knows the Terminator and Iron Man. The Terminator, Arnold Schwarzenegger, is an AI robot sent from the future who just operates on its own. He pretends like he's a human. He he's sent to mission and he goes off and tries to accomplish the mission on his own. Iron Man is Tony Stark, the human, who wraps himself in technology and he has Jarvis AI in his ear telling him things that he wouldn't otherwise know. And it turns Tony into the superhero. So for me, that's a much cooler outcome with AI than trying to replicate me or replace my staff or automate things to the point of like having, especially in marketing and sales, like having these Terminator AI agent robots that are like, go, you know, find the sale and kill it and bring it back to the to the company. Like that's that's not what I want you. That's not a part of a company I want to build. But also I just don't think it's it's scalable. The other Iron Man approach really is to me, that's fun, is like we can amplify this authenticity. We can turn a normal, smart, empathetic human into a superhero for their company by giving them a bunch of cool tools and amplifying what they can do and their reach to really like connect with other humans. And that's the biggest thing that I try to focus on.

SPEAKER_01 23:38

You know what I love about what you do at Avenue Nine too is you know that I always talk about the AI overwhelm. And I love what you're doing because you're bringing in that expertise, you're getting to know your client, but you know, you you talked about earlier the IT company and the marketing company, but people just are trying to do their day-to-day jobs, and it's hard to heck for even all us to stay up to date on AI, right? But to come in and and if that's what we're I'm sure you're you're doing it as well, just staying up to that day-to-day, you take that off the plate of these other companies and can help meet their marketing goals and help them use the tools and hopefully take away that AI overwhelm. So I appreciate that about what you're doing.

SPEAKER_02 24:16

There's so much stress and and I would say the same thing to you, even just with this podcast. I know we're both trying to interview people, like how do we collect this information of how real humans are using it and get it out to other people so that we can dispel some of these these myths and misconceptions that I think a lot of people struggle with. I I see people and we've seen reports now. I I don't know if you've seen the the recent data. I told you the one about the chess players, but there's other research that shows like people are dumber when they use AI consistently because your brain just outsources this research of of critical thinking and you're not flexing that muscle anymore. But also people are more stressed. It turns out they're not freeing up their time.

SPEAKER_00 24:57

Yeah.

SPEAKER_02 24:57

And I kind of even did this myself. When I realized that I could use AI to do my previous job, I was in marketing for a big brand that was international. They had 200 locations and 17 different languages. And I was like, I can do my job in a tenth of the time. I might as well do it for nine other companies and try and make 10 times the amount of money. So that's also where the Avenue 9 came from. But I um I quickly realized, oh, well, now I'm also doing 10 times the amount of work I was three years ago. That's stressful. Like, just because AI can do part of the job doesn't mean it can do the critical thinking. And we're seeing a lot of people get stressed out because now all that's left are the hard parts. Anything that's easy, AI can take care of. But if you're only doing the hard parts of the job, you're gonna stress yourself out. Where you used to kind of have time and breaks or where you could walk away. And if you sent something over for like a review by your boss or do a proofreader, you'd have days before it came back. And now everything's already proofwritten. Like the grammar and spelling is is perfect and can go out right away, and we're on to the next thing. And there's just not this breathing room that there was even five years ago. But I especially like pre-COVID and pre pre-remote work, the the speed is just overwhelming for the the human brain and for sure.

SPEAKER_01 26:13

Well, speaking of, tell us about your podcast as well so people know where to find you um on your podcast, because you have some great episodes that I'm sure listeners can uh benefit from.

SPEAKER_02 26:23

Thanks. Yeah, if you uh have made it this far into this podcast, you're a podcast fan and you like what I'm talking about. So look for the Human First AI Marketing Podcast. YouTube is the number one channel. There's over 50,000 subscribers there and uh new episodes and then the short clips and and highlights uh and go up every week. But it's on every channel. Anywhere you listen to to podcasts and stuff, you can search for Avenue Nine, Mike Montague, or the Human First AI Marketing Podcast, and uh I'm sure you'll find it. I do get to interview some really cool people, AI experts or marketing experts from around the world, and we try to have discussions for small and medium-sized businesses. Just how do you really use AI? Like cutting through the hype, where is it now? What's actually making a difference? What drives ROI? What drives better marketing, better content, better connections with people, stronger communities versus um, you know, everybody that's like, just release this new groundbreaking model, is gonna have 37 times the the speed or accuracy and all that that stuff.

SPEAKER_01 27:27

I'm just not interested in chasing all the the uh no and it is it is important, I think, to find a good community or good podcast that you can listen to that keep it real. So as we draw to a close, I want to ask you um one final question or final thoughts to live list to lead listeners with. And that is if if you know someone out there is just getting started, what is the first high impact step they can take to use AI?

SPEAKER_02 27:53

Well, I really struggle with one because Go ahead. More than you I think there's a a couple. I mean, w if I had to pick one, I would say just like choose Claude, OpenAI, or Gemini. It's 20 bucks a month. Just start using it and just start asking it questions for your personal life. Plan your vacation, ask it, you know, treat it like Google. That's the bare minimum, I think, these days to at least just get started and start understanding it. But outside of that, there's some really cool specialized tools now. So I mentioned gamma for presentations. Uh if you're in marketing, sales, or yeah, your education and you got to make a PowerPoint presentation for anything. Gamma is like a magic wand. It's like you always dreamed PowerPoint would have been of like, I just I want to make something about this, and it will boom, make it in a second. The other magic wand tool for me is whisper flow. It's AI dictation. So I just hit two buttons on my computer and I just talk to my computer and I can write everything now. I was getting carpal tunnel from making so much stuff. Um, and I was writing like 10,000 words a week for my previous company, and now I can just talk it. And those two tools I think are really, really cool. The rest of it kind of depends on what you're doing. But I would say start with the Swiss Army knife, a general tool, and then pick like one really specialized tool, a scalpel, that'll make a difference in your your business and try them out.

SPEAKER_01 29:12

Well, and then if you get stuck, we'll just reach out to Avenue Nine. And we'll make sure and link to that. But it has been such a joy having you on the show. I love the giggles and and humor through through the conversation because if you don't laugh, you get stressed or you cry or both. So hopefully we brought some good nuggets of information today. But again, we'll link to your podcast as well as your website. And Mike, I just can't thank you enough for being on today. This is such a fun conversation and again, very enlightening. So thank you for your time.

SPEAKER_02 29:40

Yeah, great show. Thanks for having me on, Sandy. I really enjoyed it.

SPEAKER_01 29:43

I enjoyed having Mike on the show. He has such a wealth of AI intel. Make sure and check out Avenue 9 to learn more about Mike and his services. Also, check out his podcast, Human First AI Marketing. The links will be in the show notes. In our next episode, I have Joe Toscano on the show. You might have read his book, Automating Humanity or Forbes Articles, or you might have seen him on Netflix's The Social Dilemma, or maybe you've seen him on stage at various media appearances or on podcast and national news broadcast. Joe has over 13 years of UX and software development, including time at Google, where he worked with AdWords plus AdWords Express merger. Joe knows SEO and AI better than most. He is also a serial entrepreneur, published author, and international keynote speaker on the topic of technology and humanity. Until next time, take action, execute, and let's run the play.