Codex Futures
In this debut season, our global team at TRIPTK sits down with leaders from some of the world’s most dynamic and influential companies to explore what the future holds for how we live, learn, and play.
We’ll be sharing insights from executives at several iconic global brands who are category‑defining innovators in technology, hospitality, entertainment, and consumer culture, to name a few.
TRIPTK is a global brand strategy & innovation partner; we shape the brands that shape culture. As a multidisciplinary team of researchers, designers, strategists, and technologists, we solve complex problems through deep collaboration and agility.
With a strong understanding of service design, user experience and product development, our work transforms our clients’ core businesses and creates new avenues for growth & impact.
Visit www.TRIPTK.com for more information on our global studio.
Codex Futures
The Future of Product Discovery in the AI Era with Brian Clancy O'Durnin
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Codex Futures, Brian Clancy O’Durnin, Head of Omnichannel Insights & Strategy at Samsung, discusses the transformative impact AI has had on product discovery and the entire shopper journey. He highlights the shift from traditional search methods to AI-driven insights, the evolving role of live commerce, and the importance of maintaining a customer-centric approach in omnichannel strategies. The conversation delves into the nuances of consumer behavior, the integration of AI in marketing, and the future of shopping experiences.
Disclaimer
The views and opinions expressed by the guest on this podcast are solely their own and do not necessarily reflect the official policy or position of Samsung.
TRIPTK is your partner for brand-led transformation.