ChatGPT Isn’t The Problem… You Are

Everyone is using AI right now… but most people are using it completely wrong 👀 

If your content feels flat, robotic, or just isn’t converting, this episode is going to hit home 🤍

I’m breaking down exactly how I use AI in my business, from content planning and email marketing to offers, pricing and client education. But more importantly, I’m showing you why so many people are getting it wrong… and how to fix it.

Because let’s be honest, you can spot unedited ChatGPT content instantly. The tone is off, the wording is generic, and it completely strips away the personality that actually makes people buy from you.

In this episode, we talk about how to train ChatGPT to sound like YOU, how to avoid the obvious AI giveaways, and how to actually get it to create content that feels aligned, on-brand and high converting.

I’m also sharing where to find better prompts, and why the quality of what you put in is what determines what you get out.

AI isn’t the problem. The way you’re using it might be.

If you’re a skin therapist, beauty business owner, or building a personal brand and want to work smarter without losing your voice, you need to listen to this one.

In this episode, we cover:

• Why AI content is so easy to spot

• The biggest mistakes people make when using ChatGPT

• How to train AI to match your tone and brand voice

• What you can actually use AI for in your business

• How to write better prompts that get better results

• Why AI should enhance your brand, not replace it

If you enjoyed this episode, don’t forget to follow, rate and review the podcast, it helps more people in the industry find us 🤍

Tag us in your stories when you’re listening, I LOVE seeing you all tune in 🫶🏼

@theskindustry_

@foxieskinclinic ✨

Transcript

Speaker 0:10

Welcome to the Skin Distry Podcast, the podcast where we talk about the real side of building a business in the skin and beauty industry. I'm Paige, the founder of Foxie Skin Clinic. I've been in the industry for over 12 years and a business owner for 10. I've grown my clinic from the ground up into a fully booked results-driven skin business. And on this podcast, I'm sharing everything the highs, the lows, the mistakes, the wins, the lessons I've learned the hard way. So you don't have to. If you're a skin specialist, a beauty business owner, or someone who's building something of your own and craving honest conversations about what it actually takes, you're in the right place. Make sure you're following us on Instagram at the skindustry underscore. And you can also follow my clinic page if you want to see what I get up to in work at Foxy Skin Clinic. And if you're listening or watching, tag us in your stories. I love to see you guys tuning in. Let's get into this week's episode. How crazy that we're on episode four already. That's wild. This week we're gonna be talking about AI and why it's a problem, how to make it not a problem, and how you can best utilize it within your business to honestly just save you so much time. So I actually use AI a lot within my business. There's a lot of things I have used it for in the past that I don't use it for anymore, or things that I have actually realized, well, that's a well good idea, and I'm gonna share them with you. So I think a lot of people get a bit scared to use things like ChatGPT and stuff because there's so much negativity online around it. But the problem is if the content sounds like AI, then obviously it's not great. Like that's not what you want. You want it to sound like you, and to do that, you need to train ChatGPT to sound like you using different prompts. I've really trained mine. Mine honestly, I barely even have to tell it anything anymore. It just does it without me having to really tweak it too much because I've trained it to sound like me and put like my energy and like my brand voice behind it. So now it like truly understands that and it knows what to do. Sometimes I am a bit like uh what no, change that. That sounds horrendous, and it's like so sorry, I'll change it now, and then it does, and then usually on the second go, we're bang on. But the problem with AI content is one, people just copy and paste straight from ChatGPT, which isn't ideal, like because even if you do give it every single prompt under the sun to make it sound like you, it's never gonna actually be you, and sometimes you do need to put your own little flair and little spin on it. So while yes, you can get a lot of the content from ChatGPT, you can't just sort of copy and paste it in because it's it's quite obvious a lot of the time. Um, you're not editing like the tone or the language or the structure that it's written in. Chat GPT has a very specific structure that it really struggles to stray from, and that can be quite obvious when you see people using it, uh, especially when every single one of their like Instagram captions, for example, is written in the exact same way with the exact same structure and language. I think for me, then it's like it's quite obvious that you're using ChatGPT, like and again, like no shades, people that are. I use it all the time. Like at some points, I don't even use my brain anymore. I just think ChatGPT will do it for me. But I think when it does come to your content, content is such a personal thing, and you can't sell your services to your audience without it having your personality behind it because that's what people buy into. If I say this phrase once, I say it a million times. But people buy people. There's a reason why influencers and celebrities can sell anything, and it's because it's them. You're buying into them, you're buying into their life, you're buying into what they use and what they're pushing because it's specifically that person selling it. It's not because Skims is selling it, it's because Skims is Kim Kardashian, and that's why we buy, you know, the most expensive underwear, because it's her, she sells it, and she puts her tone and like energy and personality behind it. Like, if anybody else can sell a pube song, it's Kim K, you know? And that sort of just like proves that if she wasn't who she is and her you couldn't read her energy and her vibe behind the Skim's brand, it wouldn't do as well as it does. Another thing is when people leave in the really obvious like markers of Chat GPT, like the M-dashes, so the little dashes, they're not a regular dash, they're a longer dash, which literally no one in the world uses. The only people, I say people, not really people, but the only like thing that uses the M-dash is Chat GPT. So if you are using it and you you're just gonna copy and paste from it, fine. Do you know what? Fine, but I beg you take them out. Because if I'm reading somebody's like, again, let's say Instagram caption and I see one of those, I think that's Chat GPT. Like, they're so obvious. A lot of the time as well, Chat GPT really over-explains things, which again, like I think people can be guilty of doing that as well. So that is a bit of a harder one to pinpoint, but they do it in such a robotic way and they phrase things in such a robotic way that then when you can see that over-explaining paired with the like with the robotic tone behind it, it makes it super, super obvious, and like it just completely removes all personality. And like I say, that's what sells, that's what sells you to your clients, and that's what makes people pick you over the other skin specialist down the road or the other, like whatever business you're in down the road. You need to stand out as your own person, and if you're just solely using and copy and pasting ChatGPT for every single caption and every single email that you're sending out, and every single piece of anything that you're putting out there, it's obvious, and people really are starting to get wise to it and starting to really, really pick up on it. So this is or it could be if this is like if you this is sort of resonating with you right now, and you're thinking, Oh, I feel attacked. This is exactly what I do. This could be why your content isn't converting into sales and into clients, because it just doesn't feel genuine and it doesn't feel like there's an actual human being behind it. Because AI should enhance your brand, not replace your voice. You need to make sure that your voice is still coming through in all of this content. So, ChatGPT, I love ChatGPT, right? And this is gonna sound like I'm bashing it a lot, and I'm bashing anybody that uses it. I'm gonna repeat, I love it, I use it all the time, but it really doesn't sound like how people actually speak. Like, even if you have a conversation with ChatGPT, which ChatGPT, which I have been guilty of in the past. We have a little bit of banter, me and my ChatGPT. Even when it's talking back to you in like a in a conversation, it doesn't sound like an old person, nobody speaks like that. So you need to be aware of that when you are using it. It's re it uses like really repetitive like sentence structures and the way that it just puts things together. Sometimes I could just honestly bash my head against the wall. Because no matter how many times you tell it, it will still always do that. Because at the end of the day, it is a robot, it's it's not a real person, you're never gonna get that true personality behind it. But say, for example, if I can read your caption on Instagram and not instantly tell that it's you that's written it, there's a problem there. There's a problem with like your brand voice just isn't coming through. So if I could read your caption and swap out the name for somebody else's and it still makes sense, or it's still like it's coming across in the exact same way, it's just not strong content. So this is where we need to be obviously utilizing AI as much as we can because my god, it saves so much time, but then also making sure that we're still getting us through it and the our personality is still coming through it. So the best way to start that and have the best sort of like starting point from what is coming out of Chat GPT is to train it to sound like you. So how you go about doing this is basically feed it information about you, about your business, about your brand, about what you want from it. So give it your tone of voice. How do you speak to it and tell it specifically as well? Tell it that you want it to remember this because then it puts it in its little memory and it can then reuse that. If you ever give it a piece of information that you want to use again or you want it to remember to then be able to use in the future, specifically tell it, I want you to remember this so we can use it in the future. Or I want you to remember this, pull stop, like, and then it will come up with a little thing saying I think it's like memory adjusted or something along those lines, and it will actually remember that, puts it in its little memory box, and the next time you ask for it, it will give it you back, basically. Give it examples of your previous captions that you yourself have written. So you could screenshot them and put it in and tell you, tell it to analyse them and remember your tone and the way that you write captions. You could copy and paste them in and tell it to remember them and take note of how you and your brands like are positioned and how your brand voice comes through in your socials. Tell it your brand personality. So, what is your brand personality, first of all? Do you know that? Because if not, work on that. So, what's the tone that your brand's giving? Is it like luxury? Is it really calm, like relaxing spa vibes? Is it really confident and like, you know, quite a big voice? Is it fun? Is it friendly? Like, give it all of the information that you can possibly give it about your brand. Tell it your target audience, tell it your goals, tell it honestly, tell it everything. And I know some people feel a bit weird about, you know, telling Chat GPT things. I am not one of those people. I am a chronic oversharer in general. So if I'm telling ChatGPT things, it's gonna steal my identity. Then do you know what? Steal away because there's about 50 other people that I've met in the pub that could also do the same thing. Like, I don't care for that sort of thing. It doesn't really bother me. Obviously, if somebody completely stole my identity, I probably would care. But in terms of this, like I just don't I'm not convinced there's gonna be a robot AI uprising, you know. I'm not I'm not feeling like we're gonna be living in an I robot and Will Smith's gonna come and kick the door. Like, do you know what I mean? So yeah, give it as much as you can or want to. The more you give it, the better it will be and the better information it will give out. But then also tell it what you don't like. So if it's being very robotic, tell it. Give it some constructive criticism. You don't need to be mean because you will hurt its feelings. But if there's being like a little bit too salesy for your liking, tell them to dial it back. If the wording that they're using is really cringe, tell it. I had to have a little word with mine because the emojis that it was using were dead, and I had to say, like, come on, we need to, we need to better these emojis because it's just not giving the vibe. And now it gives me the the good ones, you know? I even got it to create me like a bank of emojis that were that like fit my branding. So it gave me like different categories of emojis for different things, so I said, that's great, remember those and use them in the future. And now it does. So clever. But yeah, chat GPG is only as good as the instructions you give it when you start off with your new little baby ChatGPT. It doesn't know anything, but it knows everything, but it doesn't know anything about you. So you need to teach it, you need to train it, you need to give it all the information to succeed and make it as clear as possible what you're actually asking it for. You have to speak to it as if you're talking to an alien and you're trying to give it the most concise, specific instructions. Because if you're really vague with what you're asking for from it, it's not going to give you back what you want. Like, you do have to be very like, this is exactly what I want, and this is how I want you to do it. And in this tone of voice, rah rah rah, this is what it's for, whether it's for an Instagram caption, an email, whatever, and it will honestly give you back the best. You'll see such a difference from doing it this way. Um, there's also so many things that you can use AI for as well. Like, it's not just for writing your Instagram captions or writing a message to your boyfriend when you've had an argument and you can't be asked for replying. It's a tool, like it's so so useful. So things that I use it for and have used it for and will use it for again it's content planning. So I'm not gonna lie, I really struggle with doing a big content plan because I chop and change my mind all the time about what I'm doing. So I can only really do like a week or two in advance because if I do longer than that, I'll change it. And then I'm like, this is a waste of time, I shouldn't have bothered doing that. So I will use its content plan, I'll tell it what I've got coming up, what what I'm trying to sell currently, what is like my next goal. So if I've just introduced, I did my training this week for the Descartes algae peel. So that's my next thing, that's what I'm pushing now. So I'm telling Chat GPT, right, hun, we're pushing the algae peel. I've given it all the information about the algae peel. I literally went on the Dakar website, copied and pasted everything off there into it, said, remember this, we're gonna need it again. And then when I'm coming to say, right, I want you to write me an Instagram caption for this piece of content. I also always put in the content that I'm using unless it's a real because I can't be bothered having to screen record it and put it in. But if it's a photo, I'll always put the photo in so it can see. Can it see? I don't know, but so it can see what we're actually talking about, what we're writing about. Yeah. So again, give it as much information as you can. And then when you get the information back from it, so it's written the caption or the content plan or whatever, you can then go in and edit and tweak the little bits and bobs here and there that you think, mm-hmm that doesn't quite sound like me or whatever, rather than copying and pasting it straight into the into Instagram and pressing share and hoping for the best. Like always make sure to put that little bit of you back in there as well. Um, so yeah, content planning, caption writing, email marketing is a really big one that I've been using it for as well. Super helpful. So it's actually planned my emails out, so written my email plan of what I'm sending and when, and then it also has written the emails for me. Um creating different offers, doing your pricing breakdown. So if you're unsure on what to charge, or you think my prices definitely aren't right, you can give Chat GPT all the information to tell you what you should actually be charging. So each treatment, what does it cost you? So what does a PO cost you to do? What does your microneedling cost you to do? Whatever. Put it in, work out um what you want to be paid per hour. So for your time, what you're being paid, put all of your expenses in, so your rent, your electricity, water, whatever you pay, put all of that into, and then it will actually give you the what's the word figures of what you should be charging. So, you know, if you think my prices definitely aren't right, I don't know what to charge, put it in. And then if you have to do a price increase and people, you know, you feel like you have to gonna have to tell people, which I'm gonna cover that in another thing because Morrisons don't tell you when they're doing a price increase, but we move on. Then you can say, Oh, I've actually had a coach, I've been doing some business coaching, they don't need to know that I have to charge GPT, and I've realized that I'm actually not charging enough to cover my basic, you know, expenses. So I am gonna have to put the price up a little bit. Whatever. Client education. So I do quite a lot of educational posts on my Instagram, so like carousels, they always do really, really well for engagement. And I will basically give ChatGPT all of the information that I want to put into the post, so into the carousel, and then I'll tell it how many pages like how many yeah, pages I want it to be, how many swipes I want it to be, and then say put all of this information into a carousel for me, and then it does, and then I'll just put it into Canva, make it look nice, and I got a whole post. And the last one of those I did, uh I think it hit 20k. My average views is round about like five, six thousand, which you know, not the worst, also not the best in the world. I'm not bothered, you know, as long as I'm getting clients. But yeah, my last like educational carousel got over 20k views. So, you know, carousels do really, really well, and especially educational carousels because the swiping counts as engagement, but I'm getting off topic here. Back to the AI. Um, policies and documents as well. I have had it write up contracts for me. When I used to have self-employed staff, it wrote up my contract. I have had it write my policies, I've had it write my Ts and C's for my memberships. Honestly, anything like that, I will put in what I want included and then also say make sure it adheses to UK law. So then you're actually following the laws, and there's nothing that you're putting in there that's actually not um it's it wouldn't stand up if you needed to use it kind of thing. Uh brainstorming ideas. So if I think, oh, I want to do something like this, but I don't really know how I want to do it or what specifically it is I want to do, I'll pop it into chat G chat oh my god, chat GPT, and we'll have a little chat about it. And then it's honestly it's given me some really good ideas for things, like really good ideas, so would recommend that if you're ever stuck on anything. And then finances, projections, literally anything to do with money and numbers, I am not good. So anything to do with that, chat GPT will help me, or I will ask my accountant, but she can take a couple of days to reply. So some if I do want to know something like instantly, I'll use ChatGPT for it because I think well I'm I'm not gonna be able to do it. I can't do that. It's not in my scope of ability. Do you know what is ChatGPT? Let's ask him. So there's honestly, there's so many more things that you can use it for that I just can't think of. Like that list I've written, I feel loads of good stuff on there. But this is how you work smarter and not harder within your business. Like all of these things that I've just gone through, if you just sat and did them all by yourself, obviously it's doable, but it's gonna take you so much more time. And this is where things like AI come in really, really handy because they save so much time. And again, I'm not saying to just blindly believe in Chat GPT, like that's not it at all. It does do things wrong, it will give you wrong information, it can be a bit of a yes man sometimes. So I also question mine as well. I'll say, is that actually true? Or like if I ask it for actual information, because I can't be off Googling it or like looking into it, it'll give me the information and I'll question it and say, is that 100% true? Are you like 100% sure on that? And then I will actually fact check it after if it's something that I'm gonna actually like put out into the universe. So yeah, just make sure you are checking your information. Where I find prompts, so a prompt is basically the chunk of information or sentences, specific sentences that you give ChatGPT to get it to do specific things. And there are like AI experts out there that like know exactly what to put in these prompts to get the golden like information. So I will look for specific prompts if I'm looking to do something specific with Chat GPT that I haven't already like taught it to do or whatever. This is where you honestly drop gold with it because these prompts that these like AI experts or whoever they are have written, oh, game changer, absolute game changer. You know, when you see all these people just In these AI picture trends, like the one that was at Halloween when everyone was laying on their little like pink satin bed, and you'd copy and paste the prompt in. That is what we're talking about. So those prompts had to be so specific for it to give out those photos. And this is what we're looking for. So a lot of people use lazy prompts or are like writing their own, um, and they're just not doing the job, they're not hitting every single like section of what you need to hit to get it to give you what you want. So you need detailed, specific instructions. The better the input, the better the output, basically. So where I tend to find them is Instagram. There's loads on there. You can search like ChatGPT prompts on the like the little explore page. TikTok, I found loads of really good ones on TikTok. Um, again, just type in like ChatGPT prompt for and then what are you looking for? And then Reddit's another one as well. And I don't know if a lot of people use Reddit anymore. Uh well, that's a lie. They definitely do because Reddit is huge. But I feel like it's so slept on. Like any information you ever need in the world, you will find it on Reddit. Or if you're looking for somebody that's experienced something very, very niche that you feel like only you have ever experienced, there will be somebody on Reddit that has experienced that. Like it's so good. But there's loads on there that you can find that you can use, you can search for like specific things. You could even just Google it and like find ones on there. But don't just then again copy and paste the prompt in, adapt them so they're like tailored to your specific business and what you're looking for. Because again, if you're just copying a prompt in, it's just gonna give you that generic information back out. So the more you can tailor it to you and your business and what you're looking for, the better it will be. Again, as I said before, like I use Chat GPT a lot. I think there's a lot of judgment online, as is with everything, of people using AI a lot. But look at every single big corporation or company or business or whatever in the world, everything they do, or all of the like automated systems that they use are now AI because it's so easy and you get such a more personalized like experience from it, that it's stupid to not use it. Like, we have this technology. Why would we not use it? You know, it's not cheating, it's not lazy, it's a tool, just like anything else in business that we've ever used. This is the exact same. AI is the exact same, but it's not gonna build your business for you, and you still need strategy, consistency, and your identity. You still need your identity and your personality to come through it because at the end of the day, that is what we're selling. So AI isn't gonna replace you in your business ever, and somebody, and it's not gonna replace your business, there's still gonna be called for your business, like on socials and all of that, but somebody using AI properly might actually outpace you because they've got the up, they've got the jump on it, and they're utilizing it to its highest capacity, and that honestly truly is working smarter and not harder. The people that are using and utilizing AI properly within their businesses are the people that are scaling really quickly because it's so, so useful. So I'm gonna keep it short this week. This is a little bit of a shorter one than what we've done the last two, but I feel like there's a lot of information that I've given you in this, and there is a lot that I've given you that you can take away and actually implement. If you've listened to it in the car or whatever, and you've not been able to take notes. I don't want it to be too long that you can't then sort of like scrub back through and find the pieces of information that you want to then go and implement what we've talked about today. So your takeaways from this are to start using AI properly, to stop posting robotic content and take those M-dashers out of your captions, please, and take ownership of your brand voice. If you don't know what your brand voice is, that's another thing for you to go and implement and work out. And you can use Chat GPT to help you do that as well. You can have that conversation with it and you can work it out yourself. So, yeah, that's it from me this week. I want to hear how this information and you going away and like utilising this has helped you and how it's benefited you. So, yeah, you can either give me a message and give me the info. If it's helped, please share it to your stories and tag at the skindustry underscore. And you can also tag my clinic at Foxy Skin Clinic. That's F-O-X-I-E, Skin Clinic. If you want more behind the scenes honest chats about building a business in the industry, make sure you're following the podcast on Instagram and on whatever you're listening to us on, whether it be Spotify, Amazon Music, Apple Music, you can follow us and you'll get notified when we post the next episode. I hope you're having a gorgeous start to your week, and I will speak to you soon.