The Truth About Treating Acne - With Emily Jayne Skin Revision

Today’s episode is a BIG one 👀⚡️

I’m joined by the incredible Emily from  Emily Jayne Skin Revision - acne specialist, educator and founder of the Advanced Acne Academy, and honestly, this conversation is one EVERY skin specialist needs to hear.

Fun fact - I actually completed Emily’s academy myself back in 2024 when she first launched, so this felt like a really full-circle conversation and one I’ve wanted to have for a long time.

We talk about the reality of treating acne in clinic beyond products, protocols and before & afters.

Inside this episode we cover:

✨ How Emily found her way into acne specialism
✨ How the acne industry has changed over the years
✨ Why acne treatment needs to go far deeper than skincare alone
✨ The emotional side of acne that practitioners often underestimate
✨ What separates someone who treats acne… from someone who truly specialises in it
✨ The biggest mistakes skin specialists are making with acne clients
✨ Why critical thinking matters more than blindly following protocols
✨ Whether before & afters are enough anymore
✨ Building trust, authority and becoming known for acne
✨ What Emily wishes she knew earlier in her career

This episode is packed with practical advice, honest opinions and the kind of conversations that challenge how we think as practitioners.

Whether you already treat acne or you want to become known for it, I know you’re going to take something from this one 🤍

If you loved this episode, please share it on your stories and tag us so we can see you listening 🫶🏼

Follow us:
🎙️ @theskindustry_
🩷 @foxieskinclinic
✨ @emilyjayneskinrevision & @advancedacneacademy

Listen now on Spotify, Apple Podcasts, Amazon Music & YouTube 🎧

Transcript

SPEAKER_01 0:00

Hi guys, welcome back to the skin district. We are on episode 13, I think, at this point. I think last week was 12. And today we have a really exciting guest. We have Emily from Emily Jane Skin Revision slash the Advanced Acne Academy. So introduce yourself, tell us a little bit about yourself.

SPEAKER_00 0:20

So I'm Emily. I'm the Clinic Owner of Emily Jane Skin Revision. So I am an acne treatment specialist, predominantly treat acne clients from a more functional, holistic approach. And I also am the founder of Advanced Acne Academy, which is an online training programme for skincare professionals who are looking to just deepen their knowledge in acne education or become acne treatment specialists as well. Yeah.

SPEAKER_01 0:42

I have done the acne course and it is brilliant. So what originally drew you into the skin industry in the first place? When did you start and why acne specifically? Yeah.

SPEAKER_00 0:55

I always joke that I liked ripped and fell into the skin industry. It was never meant to be a career thing for me. It was like a bit of a passion project, if you will. I had always had a deep interest in like beauty, skincare, transformations, all of those things. And also then the biology and the science. But I was just, I always have said I'm very smart, but I was not academic at all. So I wanted a career where I could work with like the sciencey side, but going to like university or doing one of those careers was just not for me. I don't know how, but I completely flipped the switch and became an international flight attendant, which was completely different to doing anything skin-wise. But it wasn't until I was probably about 19, 20, I was working with women from like all over the world who we all had the same issues. We were flying long haul. We were wearing makeup for like 20 plus hours. We had, you know, we had to sleep in it and wake up and put more makeup on. And all of us had the same skin issues. And I think a lot of people started to, I started to give advice, and then more and more people would come to me for that advice. And I thought, hmm, I could maybe do something with it. Something here. Yeah. So it was kind of like a when you're a long haul cabin crew, you work for a few days and then you're at home for a few days. And in those few days, I didn't really have much to do. And friends were already working or in uni. So I thought, right, let's set up a skin clinic. We'll do a skin course. And that was really always meant to be like a side muscle for me. I think then COVID happened, lockdown happened, I was grounded. I couldn't fly anymore. So I actually started offering 10-pound consultations, like virtual consultations. It was 10 pounds for half an hour. And I was chatting to all of these girls who, again, all had the same issues with their skin. They were breaking out, they didn't know why. They and I I wasn't the first person that they were coming to either. I was like the seventh person, like last on the list almost. And I just realized very quickly that women everywhere, adult women, were suffering with the skin and nobody knew why or how. So I felt like I just wanted to make that my mission to really help them.

SPEAKER_01 3:00

Yeah. I think that's the thing, isn't it? When you reach a certain age and you're still breaking out, you just are like, what is going on? Like I thought this was only for teenagers. Why am I like 30 and still having acne? Yeah. But I think there's so much more focus on it now than there ever has been, which is obviously great for us and great for them.

SPEAKER_00 3:22

And that's going back like 10 years ago as well. Yeah. There was obviously everybody had heard about acne. I personally had never struggled with my skin until I got to become an adult. And I was like, oh, like this is not a teenage thing, and this is like an adult problem. Yeah. So I think that's that's very prevalent now.

SPEAKER_01 3:39

Yeah. Definitely. For sure. How different was the like acne space when you started versus now?

SPEAKER_00 3:47

I think the acne industry and the skincare industry as a whole has just evolved. Yeah, it's like blown up massively. When I joined, it was very much you were a skin therapist, you offered treatments. Most of those treatments were very aggressive, very reactive. It was like a very topical approach of what can you put on the skin? And you treated the symptoms of acne. You didn't try and actually treat the cause at all. Yeah. And that conversation has definitely shifted now, I think, which is so beneficial to so many people because now we're skin specialists or therapists, but we also have just such a deeper understanding of inflammation, gut health, like barrier impairment, which just wasn't a thing when I joined the industry.

SPEAKER_01 4:27

And I think as well, like I have so many clients that come that have been to doctors, and then they'll come and they'll speak to me, and they're just like, Why have I never been told this before? Like, why is this the first I'm hearing of it?

SPEAKER_00 4:39

And you're like me, you've been in the industry a long time. We were always the last on the list. They'd try a GP, they'd try the dermatology, and then it was like, I'll give a skin specialist a go. Yeah. Now we're actually the first people. I rarely are there. I've got three clients who are GPs who tell me all of the time that they recommend seeing a skin specialist or an acne specialist now. And one of my clients who's a GP, she is just like, I do not hold this amount of information about one specific thing because I need to know a little bit about so many other things.

SPEAKER_01 5:11

This is how I explain it. And it's a client, it's like they're a general practitioner, they know a little bit about a lot. Yeah. There's no like specialization or anything. Yeah. They just have to have this like umbrella of knowledge. So then when it does come to skin, yes, they'll have like the basics of it, but respectfully, like we probably do know more and are more qualified.

SPEAKER_00 5:34

And it's what we do day in, day out. We don't see all of those other things, or most of us don't see all of those other things. So I think with acne specifically, they have almost like a protocol, they have a list of things that they are told, try this, and then when that doesn't work, you try the next thing. Yeah, it's literally like a tick box, like we've done this, we've done this, we've done this. Now you can go on to there. Yeah, whereas skin specialists or therapists, all I ever treat is acne now. Again, accidentally, it just happened to be that I thought I'm doing quite like good at this. I know a lot. I wanted to like really be able to help people. So I thought, okay, how do I narrow this down, niche down in it, and like make this my whole entire business? Because I I didn't want to just know a little bit about everything because that was the feedback I was getting off clients so frequently was like, I just can't find anyone who can tell me this information. I was like, right, okay, let me try and be that person for them, where they can come and they've got all of the knowledge and we can help and we can help them like deeply rather than just like superficially.

SPEAKER_01 6:30

Yeah. I think as well when you have struggled with it yourself, there's that like even deeper understanding of it. Because you're not just looking at somebody with symptoms, you're looking at somebody who's experiencing something you have also experienced, and you get the emotional side of it as well. It's not just yeah, obviously, it's this is money, this is our job, but it it does go deeper, I think, when you're treating acne or like any other skin condition, really. If someone's coming and they're really upset about their pigmentation and that's your thing, you essentially in like without sounding really dramatic, you can change people's lives.

SPEAKER_00 7:07

You can change the quality of someone's life drastically, and that is like the most rewarding part of this job. And also as a clinic and as an educator, as well as like when students come to me and they're like, I've been able to like completely transform this person's skin before their wedding day, or she's got a cycles back, she's just found out she's pregnant like that. We're all human. Yeah, like it is it's crazy. Like if it's such a rewarding feeling when you can help a client or a student help their client, yeah, definitely.

SPEAKER_01 7:34

Yeah, because I think to the like the outside world, people look and they think, Oh my gosh, you're just just facials. But then when you actually deep it, it is so much deeper than that. Like it's there's so much more to it. Yeah, it's deep. So was there a turning point for you where you realised that acne did need sort of like to look deeper at it rather than just topical?

SPEAKER_00 7:57

Yeah, again, I never join the industry thinking, you know, one day I'm gonna be a nutritionist or a dietitian or any of those things. It was just I really had a passion for one skincare and two helping people and that feeling of like you can really help someone, it it does really like it hits a nerve in you, doesn't it? When someone comes into your clinic and you see people all the time, they come in, they're really upset, they're exhausted emotionally, they are emotionally drained because they've tried everything. I think the turning point for me was going back to when I offered those like very cheap, quick online consultations. What I did do was I offered those people like a code to come to me. So once doors opened after COVID, we had a waiting list of people who came in. And most of those people had acne or breakouts, and the amount of people who you start a treatment and you start creating that treatment plan for them. But as you talk to them, it's kind of like I'm trying to have a baby and I'm not being very successful, you know, I need to go through fertility treatment. And there was one client that I remember speaking to about his skin, and she I was like asking, you know, how much makeup do you wear? She was like, I do wear makeup occasionally when I go out, but I don't really go out because it's affecting my confidence so much. And that for me was like, she so she doesn't, she stops socializing. It's affecting her day-to-day life. And then she also said, you know, like I find it really uncomfortable to go out to eat because when I go out to eat, I have like digestion issues, I get bloated, like for the whole rest of that night, I'm really uncomfortable, I'm in pain. And the cogs just kind of start to turn and like, okay, so not only are you breaking out and you're not going out and socializing because of that, you also have these digestion issues, which have you ever thought that they could be linked? And she was like, No.

SPEAKER_01 9:44

Yeah, like why would you?

SPEAKER_00 9:45

Yeah, like no, how could it be? Yeah. And then it was like, Oh, we really need to go into this a lot deeper than what we are doing. And you know, some people don't want that role, some people just want to be a skin therapist and just do the skin treatment, and that is absolutely fine because you're helping people in so many other ways. But for me, that was the turning point of like we really need to deep this a little bit more, and like there's so much more to it, so much more, and the transformations that come when you start putting those pieces in place. You don't need to know absolutely everything about diet and nutrition, you don't need to be a hormone specialist, it's sometimes just the little pieces of information that you can put together as a like finish the puzzle a little bit, which can transform someone's life completely.

SPEAKER_01 10:30

I think that is what a lot of people do get a little bit bogged down with, isn't it? Is trying to know everything, and if they don't know everything, they feel like they're not good enough. I think there can be a lot of like imposter syndrome almost when it comes to treating acne because it is so in-depth, there is a lot to know. There are so many different factors that can sort of contribute to it. And if you don't know everything, you're you a shit at the specialist.

SPEAKER_00 10:58

And I think that's social media as well. I am such an advocate for like if you've got education and you're holding information in your brain, share it. Yeah, you know, like you don't know who's watching. That might be another skin specialist or another client who's not necessarily coming to see you or is your student, but you could really change their opinion on something, or you they might be like, that was that one piece of information that I just didn't know. But then to that, there is the side of how does this person know everything? And like, does this person know everything? We're in an age where anybody can go on AI, chat GPT, and it can really seem like you've you hold a lot of knowledge, but you it's that clin that declinical knowledge that like will set you aside from that.

SPEAKER_01 11:45

Yeah, for sure. And I think that's obviously where the advanced acne academy comes in because you've got kind of everything you would need within that. Like, obviously, like I said before, I have done it, it was my first like acne course that I did, and at that point I I've always treated acne and I've always wanted to treat acne because it's the sort of thing I've suffered from myself. You know, I'm only 30, aging wasn't really a priority for me. I've never really had pigmentation, so experience-wise, I could never relate to that. Whereas acne is something I've really struggled with through COVID, especially. I think the masks and all of the everything on the face was not helpful.

SPEAKER_00 12:30

For so many people, that was like their turning point, wasn't it? Of like when they started to struggle.

SPEAKER_01 12:34

Yeah, that was when mine was definitely at its absolute worst. And from doing the acne course, that I felt deepened my knowledge of yes, I know how to actually treat it, like from, like you say, topical level, but internally, I had like a rough idea, but it's where do you go to find that information? And I think that you have put together a really good platform with just all in one place.

SPEAKER_00 13:02

Yes. I just wanted it to be easy, accessible. And like when I started to really, I didn't ever, there was never a day where I went, right, okay, I'm gonna specialise in acne now. It was just over a period of time, like the people I was seeing, and then the more transformations you post, the more clients you get. And it was I during COVID was very lucky that not only had I done a skin specialist training course, but I had so much time to like find books, find webinars, research PubMed to within an inch of my life. You know, like I had the time to really go and find those things. But realistically, we're never gonna get that time like we had during lockdown, where we've that's what takes the time. It's not actually learning it or re it's the how to find it, where to find it. People spend weeks just trying to find a book to read. It's not actually reading the book. Yeah. So that was one thing that was really missing for me was I just thought, wow, why wouldn't it like, why wouldn't someone just put this all in one place? Even for clients, it's not always for you know skin specialists to hold and like we've got the information. Why is this not widely available in one place for students or specialists? Just be like, this is the most common skin condition. Here's all the information that you need about it.

SPEAKER_01 14:17

And this is this is basically it. Yeah. Yeah. It's definitely something that was needed. And obviously, now, like from my perspective, you were the first person to do that.

SPEAKER_00 14:29

And now, yeah, they're a lot better. They are, but you know, there's like there's a lot of people in the industry. Yeah. There is enough clients for us all, there is enough students for us all.

SPEAKER_01 14:38

Yeah, definitely. And like you say, everybody has different information too. And I think your information being different to somebody else's information doesn't necessarily mean it's wrong. A hundred percent. What works for you and what works for somebody else, as long as it works.

SPEAKER_00 14:54

And it's like, yeah, as long as it works for me, as long as it works for your students, but also like there's billions of people in the world that all can have different opinions, the world would be a very strange place if we all just thought one way, acted one way. Like that's just not, it's not realistic. And yes, there are acne courses now popping up everywhere. That's amazing because that means more clients worldwide and more people worldwide are like getting the help that they need. Not everyone knows about me, you know, like the skin industry. Was I the first to start it? I don't see it that way. I think I probably put the content out there for I was probably one of the first people to be bold about it on Instagram and be like, I'm a skin specialist, but I'm gonna start treating acne like from a deeper perspective. But with that being said, there are so many people who will have never seen my page or seen the Advanced Acne Academy. That doesn't mean that they don't deserve to have the knowledge and have the hell, you know. Like I think it's amazing. And all of these courses I can guarantee will be so different, but for all of the right reasons. Yeah.

SPEAKER_01 15:54

For sure. So, what do you think that people with acne are struggling with emotionally that skincare practitioners don't see or maybe sometimes miss?

SPEAKER_00 16:05

I think it's going back to what we said earlier, it's like it can take over and consume our clients' whole entire lives. And to us, we will see several clients a day sometimes, unless you've really experienced it. Like it's just as humans, we find it very easy to disconnect emotionally from something that we can't feel the weight of. And I think some practitioners don't want to specialise in acne. And if you're seeing so many different things, it's very easy to forget that this is that whole entire person's life, you know. They go to sleep thinking about their skin, they wake up thinking about the skin, they look in a mirror every time they pass it. They sometimes don't leave the house because of it. And it can be very easy to forget that. But with that being said, as well, I think there are so many incredible skin specialists in this industry who are only in the industry because of their own struggles with the skin. Yeah. Like you, like so many of our students, like other people who aren't our students, they're in the industry because they struggled with their skin. They didn't want anyone else to ever feel like that. They have a passion for helping people. So those specialists are like, they they're in the know. They know exactly how you feel, they know exactly how to emotionally support a client. I think it's very few and far between that practitioners don't feel it, but it's also understandable why they wouldn't if they've never experienced it before.

SPEAKER_01 17:24

Yeah, like you say, it's it's so hard to deeply relate to something if you haven't experienced it before. So, yes, if you've not had acne before, you can understand, God, that must be really hard. But you will not understand the feeling of, like you say, waking up and thinking about your skin. The first thing you do is go and looking at it in the mirror to see if you've got any new breakouts, then having to think about, right, well, I'm gonna have to wear makeup today because I don't want to go out looking like this, like I don't want people to look at my skin while you're out in public, you are convinced that every single person is just staring at you.

SPEAKER_00 18:01

Which is never the case. It's never the case, but it's having that connection with your client to be able to be like, oh, that's how you feel. And whilst I may never have experienced it, I can't even imagine how that feels. I once had a client who we were just having general chat during a uh during her treatment, and she'd been to see me for years, but I'd we'd had like a break. I hadn't seen her for a while. And the last time I'd seen her, she was dating somebody. So I said, Oh, how's that going? She was like, Oh, you know, it's ended. And then she was like, I did try dating apps, and she was like, but I just she was like, I've come off them and I've just I I'm giving myself a year to get my skin clear before I try to date again. And I was like, like, sh this has affected her so deeply that she can't go on a date. Like, she doesn't want to post photos because she's like, I've got so many photos, but when they meet me, like I don't have acne on those photos, and I do have acne now. And that to me is just like that is completely life-altering. Yeah, like you're putting your whole life on pause because of this condition. When people tell you stories like that, you find it so much easier to connect with them on that level.

SPEAKER_01 19:03

Yeah.

SPEAKER_00 19:03

But not everyone wants to be that open as well.

SPEAKER_01 19:06

No, yeah, that's it, isn't it? It can take a lot for somebody to even walk into a clinic, never mind, sit down and tell this stranger, essentially, because that's what you are at the beginning. Everything about their skin and how they feel and how it's impacting them. Like it's it's really, it's deep. Like it is really, really deep. And I think people can have like actual trauma around it, so how we then approach it has to be so delicate. Yeah, because you don't ever want to obviously say to somebody like, oh god, yeah, your skin is really bad, because then they're like, I knew it, everybody knows this.

SPEAKER_00 19:46

And it's it's one of those really hard things as an acne practitioner, and that is why I say to people, like, not everyone is cut out to be an acne specialist, and that doesn't mean that you're not an amazing skin therapist at the same time, but you just have to have that like very deep connection with them. You have to go on like this emotional support journey with them. It can't be a case of, okay, well, we'll see you at your treatment and then you know, see you in few weeks. Yeah, like there's you have to be checking in with them. How are you getting on? They are putting so much, not only physical trust, but emotional trust in you to be that person for them. They are more complex and they do require that extra support. But yes, you also then have to have that level of honesty. And that is one thing that I say to all of my students is like, please, please be honest with your clients. Don't set unrealistic expectations. Make sure they're aware that, like, no, you're not ever going to say, God, your skin is really bad today, isn't it? Or just be sensitive, approach everything as though it's you lying on that bed in that moment, and how would you want someone to speak to you about it?

SPEAKER_01 20:46

Yeah, I think that's it, isn't it? I think it is just being sensitive to how you would want to be spoken to in that position. What do you think the biggest misconception that clients have about why they break out or why their skin flares up?

SPEAKER_00 21:04

Oh, there's so many. Um, I think the biggest misconception still, actually, is that they think they are either not using enough products or the right products, or like their skin isn't clean if they've got breakouts. And with so much information online now, you would think that they'd be like, oh, it's not about skin products. And this is why I'm so big on educating people on the internal drivers, because so many people, the first question they ask me is, okay, so what products? And even skin specialists still will message me and they're like, I really want to sign up to the Advanced Acne Academy, but do you cover products and treatments? And we do in great detail, but it's so much deeper than that.

SPEAKER_01 21:43

Yeah, like it's that's the tip of the iceberg.

SPEAKER_00 21:45

Yeah, like a very, very big iceberg, and you're looking at one very, very small piece of it. And it's really important to have great skincare and to have skincare that actually interacts with your skin cells and, you know, all of those things properly, but it's such a small piece of it. And then A lot of our clients because of that doing too much. So they think, right, okay, I've got breakouts. Well, if you Google what causes a breakout, they just see bacteria and they're like, I need to scrub it, clean it. Yeah. And then they end up overdoing it. They've overused the actives. They've damaged their barrier. And actually, that's probably why they've got the breakout.

SPEAKER_02 22:19

Yeah.

SPEAKER_01 22:20

One of the most common ones I get is, oh, well, I don't use moisturizer because I've got oily skin. I don't want to, I don't want it to be more oily. And I'm like, babesy, making it work balance.

SPEAKER_02 22:29

Yeah. You know.

SPEAKER_00 22:29

You need it. You do. And that as well, but the moisturizer is such a key thing with acne because because of that misconception of, well, I don't want to wear SPF in the daytime because it's going to break me out. So I'll just wear a very light moisturizer. Or I don't moisturize because it's going to be too heavy. I've got oily skin, that's keeping me moisturized. Actually, you probably have excess avoidar skin because it's overcompensating for the lack of moisture. It's dying. It needs hydration, it needs moisture. But it's just these misconceptions that we've had for years. Like I remember growing up and hair and things like that. And so, of course, people are going to believe it, but that's our job, isn't it? Is to just try and educate as many people as possible.

SPEAKER_01 23:13

Yeah, for sure. And the whole product situation. I'm in a couple of different skin groups. Obviously, I'm in the Advanced Acne Academy one. And then a couple of other ones. And I always see people putting a picture in of their client and say, what products do they need? And I just think it's so hard. It's impossible to answer because one, I don't know what they're already using. Two, they've got acne. It's probably not a product issue. Like we need to know a million other things as well. And I think people do get really bogged down in the products. Like nine times out of ten, when I have an Acne client, they're on a really basic routine because we don't need all of them that's really hard to believe, don't you?

SPEAKER_00 23:58

So like I did six acne boot camp virtual calls yesterday. So it's a consultation, and we choose whether they are the right candidate for the plan, and they are choosing essentially whether I'm the right skin specialist for them. And every single one of them was like, But you will give me a skincare plan, right? I'm like, Yes, we will. But that will be hydration protection and very mild exfoliation if you need it, but you probably don't need it right now. They're like, oh right, but what about azoleic acid? And what about niacinamide? And it's like social media has just put all of these names in your brain of like, okay, I have acne, I need that, I have oily skin, I need slow down. Yeah, we don't need it all. We don't need it all. And you know, we were once caved men and women. We were not meant to be putting things on our skin, hence why we have oil production to keep us waterproof and hydrated and to keep the barrier nice and moisturized. But people rarely that is probably the one thing about the industry. Well, not even just the industry that we're in, but like the beauty industry as a whole, is the skincare products we need to chill a little bit.

SPEAKER_01 25:03

It's just there's so many, just so many all the time. All you see on TikTok is this new product, that new product, this new product, this is gonna give you glass skin, this is gonna clear your acne in a week. And I just think, can we just remember that they're businesses as well, and all they need to do is sell you things.

SPEAKER_00 25:24

That's all they want is your money, they don't care what it does for you. Our human brains now are just wired to want things fast, want new things all of the time, because we're so used to scrolling, so like every one second there's something new. So it's like, God forbid you have to use the same products, but it's like constant, instant gratification, isn't it? You know, Medicaid products, for example, the packaging is nice and sleek, and whites and silvers, and people are like, Oh, but can I not use this? I know that they want to use it because the packaging looks great, and it comes with an influencer's name attached to it, or you know, all of these things, it's like just if you don't have acne-prone skin, go wild. If you do, we probably just need to relax a bit.

SPEAKER_01 26:05

Yeah, you need to calm down. Yeah, it is crazy. And I think that is something that I have seen over the years change so massively is the social media situation, not only for clients and like their input into everything, but skin specialists as well, and just the industry in general, everyone's got an opinion. What they do is right, and it is the only way. It's just like constant all the time. And I speak to people all the time, like skin specialists, and they say, like, oh, well, I'm a bit worried about posting this on social media because what if somebody tells me it's wrong?

SPEAKER_00 26:42

I'm like, Well, it's a really tricky fine line because with social media, essentially, we can't just be skin specialists anymore, right? And I know you and Lauren were talking about this on your episode. We have to be influencers, social media marketing managers, salespeople, what all of these hats. And it's my social media, I believe people follow me. Like skin specialists follow me, and followers follow me, like you know, clients and things because they want my input. So, my my platform is to give my insight into that. And I would encourage every skin specialist everywhere to give your opinion, but that's your opinion, you know, it's not fact. And, you know, you can get really reeled into like hooks, and hooks now have to be like scroll stopping, otherwise, you don't get engagement on them. And it's it's just a hook, it's not that deep. And actually, most of the time, if you look past that hook, that like stop the scroll, the information that's in there is just educational to one specific type of audience. Like my acne clients and followers and skin specialists who are wanting to be or are training to be acne specialists will really benefit from the information I'm giving them, which will be completely different to information that someone else will be given on pigmentation or exfoliation or you know, whichever it is, it's just what audience do you fit into and what audience are you trying to talk to as well. I think we need to get really good at being like, this is my audience, they are my people, and yeah, they are needed.

SPEAKER_01 28:15

Yeah, I think that's something that I speak to people about a lot is you're trying to speak to everybody because you think the more people I speak to, the more clients I will get in. And it's actually the opposite.

SPEAKER_00 28:27

Or the more views or the more likes or reposts or saves or whatever it is now. I never try to speak to everybody. No, you know, like I am speaking to my audience, and that may then end up seeping into other people's audiences because they repost it and reshare it. But the information I'm giving is I keep education at the front of everything I do. It's never really opinion, actually, if you look deeper than the hook or the caption. It's it's education for one specific type of client, which is my type of client. And I think as skin specialists I hear it all the time. I don't know what to post. I'm actually like, I've got this skincare brand, I've paid £2,000 for it, but I feel like I can't post about it because I've now been told in another reel that like I shouldn't be using that.

SPEAKER_02 29:14

Yeah.

SPEAKER_00 29:14

Go with your gut. Lead with your gut in everything that you do. If it feels right to share and read posts for your clients and your community, do it.

SPEAKER_01 29:23

Yeah. And I think that is like a really big thing that people struggle with is one, do I need a niche? And two, who is my target audience? Like when I speak to skin specialists, they're kind of pushing a bit of everything here, there, and everywhere, and then wondering why nothing sticks. So, in your opinion, how important do you think it is to have a niche?

SPEAKER_00 29:48

It depends what you're trying to achieve out of your career, and like success looks different to everybody. So that's also really one thing that you should always move forward with is what success means to me is not what success means to somebody else. Some people want to be fully booked, you know, like 12 hours a day, and that to them is their epitome of success, and that's amazing for them. Like, if you've achieved that and that's what your version looks like, then that's unbelievable. And everyone's will look different. My version of success was I want to be busy. I want to ultimately help as many people as I possibly can with the ability that I have to do that. And I don't believe that you can really help everybody. No, like you can choose a specific audience and really try and hone in on them and try and help them. But I know that there are incredible practitioners who are so good at treating pigmentation. That's not my lane. Like I can treat it, but I've never specialized in it. I don't know enough about it, and I'm happy to pass that battery someone else and say, She's your girl for that, because I am not. I think it's really important. It it gives you a specific target audience of skin specialists as well as clients and followers. You know, I don't follow everyone in the industry because, you know, it's impossible at this point. There's so many people in the industry, but yeah, I follow people in pages where I think, wow, I really connect with what they're saying. Yeah. Because social media is so crazy now, you can't follow everyone and take everything in because you would get so lost in comparison. I just don't think it's healthy.

SPEAKER_01 31:22

Yeah, I think it would have the opposite effect and it would make you feel worse about what you do rather than better. I think it can be a really like negative place at times when you see like people just bashing each other and the thought of like me posting a video and then somebody like stitching it or whatever and being like, she is wrong. Oh my god, I'd die. You know, and it does happen. Yeah. But then I think at the same time, like I can't stop it if it happens.

SPEAKER_00 31:50

I have always led with like honesty and I'm unapologetically me. And if I have an opinion, like I am opinionated, but that's my opinion for my people.

SPEAKER_02 32:00

Yeah.

SPEAKER_00 32:01

And I think our industry, and I know you mentioned this on your last episode, like you'd just been to an event last week. Our industry is unbelievable. There are so many supportive people. I've got a WhatsApp group, I know that you're in many other WhatsApp groups where the main aim of those groups is let's help each other. Like community. It's a community, let's help each other. We all work on our own. It's a very daunting place to be sometimes, or it's a lonely place to be if you're in clinic on your own all day. And I think our industry actually is unbelievable at helping each other at supporting each other at bigging people up. You know, like it does a new product launcher, academy launcher. It's so incredible, but it's the social media element that then comes in where everyone's trying to be the best, the best and the biggest, and it's like doesn't always need to be like that.

SPEAKER_01 32:50

No, I think how you put it as in like you just need to speak to your people, your audience, and that's essentially all that matters. Yeah. I think again, a lot of people get so bogged down on the followers and the views and the engagement, which yes is great and can be really, really helpful, but none of that matters if clients aren't seeing it and clients aren't booking. Because then what's the point?

SPEAKER_00 33:16

I think a lot of the time, as skin professionals, we're posting for other skin professionals. Yes. So like my advanced acne academy page is absolutely for skin professionals, you know, like that is where we advertise and showcase what we offer for you and how we can help you. But Emily Jane Skin Revision was never for skin specialists, it was for clients who come to me and they're like, Why don't I look like this at the end of my treatment? Or how do I get to this? And my job on that page is to just educate and advertise services. And I think a lot of the time we're no we're no longer posting for that, or we were really posting so someone else sees it or someone reposts it. Yeah, I think it has got slightly out of hand. We need to probably rein back in the point a little bit.

SPEAKER_01 33:56

Because I remember like when I started, you'd posted before and after. That was it. Reels didn't exist, stories didn't exist. I don't think at that point you could post videos on Instagram. I think it was only photos. And then they eventually did bring in videos, and then and you know you're just your page was like a a grid.

SPEAKER_00 34:18

Yeah. Face, space, space, face, and so fully booked. It was crazy. And like my before and afters, you need them.

SPEAKER_02 34:25

Yeah.

SPEAKER_00 34:25

But you do need them because that's your proof that I can help you get from this to this, and that's how clients are gonna really understand what you can achieve for them. But that's the point, is like I actually don't really post on Emily Jane Skin Revision that much anymore. I completely forget about it because there's so many other pages to post on. But that doesn't really mean that I'm less busy, you know, I'm busy than I've ever been.

SPEAKER_02 34:46

Yeah.

SPEAKER_00 34:46

And I think the social media aspect of it is we have to have it, we have to do it. It's your storefront. That is like how people window shop now. They like, they go onto your page and they'll say, Okay, she's good, but what about this one? And she's closer to me. And yeah, that's just standout, but we just have to really understand why we why we're posting.

SPEAKER_01 35:08

Yeah, if I'm looking for something now, I don't Google it. I'll go on TikTok or Instagram and search it and then be like, right, fine, who's closest to me. I just think that, and obviously now as well, like when you if you do Google things, people's Instagrams come up because of the new, like the SEO and everything like that.

SPEAKER_00 35:26

Everything's so optimized now, no one really uses Google anymore. Like, really, it's so rare. So I think yes, you utilize and use your social media for all of the right reasons. We really need to pull away from this using it for gratification or the wrong reasons or to talk about people, you know. That's not why we've got it. That's not why we're in this industry, we're here to help people.

SPEAKER_01 35:46

Yeah, for sure. So this is something we talked about before we were actually recording. But do you think practitioners are relying too heavily on protocol rather than just critical thinking?

SPEAKER_00 36:00

Yes, definitely. And rightfully so, because when you do that initial training course and then you reach out to these brands who you want to work with, they provide you with a protocol. And this protocol is to be followed step by step for many reasons. Insurance being one, like we just discovered, there's other like there's other reasons why a protocol, a brand thinks that protocol works. That might be because you can then upsell their other products as part of it, and it means you need to buy their whole range instead of just one product. But yes, with acne, I think with other skin conditions, or we also need to talk about like people aren't always trying to treat a skin condition. Some therapists are just trying to make people feel amazing, give them a gorgeous, glassy glow, or give them a massage or a nice, like relaxing time, in which case, if you want to follow protocol step by step, like that's probably gonna be really helpful. But with acne clients, it's you could see three people in one day all with the same type of acne, and they could have very different reasons for it. So copy and pasting that one protocol is just not gonna work for all three of them. I understand why people follow protocol, but at the same time, it's sometimes we just need that pause moment of okay, that could work because those ingredients I believe will work for the skin, but what else is going on?

SPEAKER_02 37:15

Yeah.

SPEAKER_00 37:15

Is anything that's going on internally gonna just override this protocol completely? I think, yeah, critical thinking doesn't always, isn't always at the forefront of every therapist's mind, but with acne clients, it kind of has to be.

SPEAKER_01 37:27

Yeah, for sure. I think especially when you're newer to the industry, it can be hard to not just stick to what you've been told to do and think for yourself when you don't necessarily maybe have that experience that you know somebody that has been in longer and has experienced lots of different clients would have. But I also think that's where doing things like one-to-one calls or shadow days or things can be really beneficial because you see other people's yeah, sort of like way of working and what they would do, and then you can then take what like resonates with you and implement it and then leave sort of what doesn't.

SPEAKER_00 38:08

And don't get me wrong, like it all just comes with experience. There is very few people who would just be bold enough and brave enough to enter such a massive industry and be like, I'm gonna just do what I want, because you can't really, you know, your insurance actually gives you guidelines on what you can and can't do, and you should always follow them, of course. But sometimes it does just take that someone else to be like, you can do that and it will be okay. Well, you can actually recommend that they don't have a treatment today. Yeah, and whilst you might feel like you're losing money in that moment, you're going to earn so much more, or you're going to earn so much more reward for declining that treatment today.

SPEAKER_01 38:43

Yeah, I think that there's a lot to be said about saying no to somebody. I'm a big do it a lot. I do it all the time. I have clients come in and then first treatment, they're like, So we're gonna do like chemical peel. No, honey. Not today, we're not. Absolutely not. First of all, I've never seen you before. Don't know how your skin's gonna respond, don't know what you're using at home, you've not prepped your skin, none of that's happening.

SPEAKER_00 39:06

And also, like when we both started in the industry, there was no like advice anywhere to say no. No, you just you had a treatment menu, someone's looked at it, and the customer was always right. You know, you just you don't even treat acne, you just like dance around it a little bit. No, it's time to start like saying no, and I do say no a lot. It's not always like a point blank no, it's always a very warm, like loving, like just not right now. Or actually, I've got this other thing we can do, which is really gonna be helpful, yeah. And then just help them understand why you're saying no. And that as a practitioner, that's going to boost your clinic because it will boost your trust. Like that client will be like, Oh, she actually said no. She was brave enough to say no. She didn't just take money, yeah. And it just builds that like rapport with your customer most of the time, where they're like, Oh, she's really looking out for me. Like, yeah, she really wants to actually help.

SPEAKER_01 39:56

Well, that is something that I will say to clients. I'm like, I could just say yeah and take your money because you pay me more to do a chemical peel. It will cost you more, but that's not what you need. It's gonna, you know, probably have a negative effect on your skin. I would rather say no and do the right thing. And they're always like, Whoa. No one's ever said that. Everyone's done that before, everyone just does what I want.

SPEAKER_00 40:22

So I asked for. And all of my treatments are bespoke. Yeah, like acne bootcamp plans bespoke, skin sorority plans are bespoke, and that means, and you can book a standalone treatment, but it's also bespoke. So that means you come to me and I will assess your skin and we work out together what is right for you. Yeah. And that's probably not going to ever be a chemical peel or microneedling on the first time we see you.

SPEAKER_01 40:44

No, it's very, very rare that I would do like an advanced treatment on the first treatment with a client. It's good to always just like warm them up, make sure their skin's right, like make sure that they're healthy. Yeah. Definitely. And I've had situations as well where like to look at their skin initially, you think, oh yeah, it doesn't look too bad. And then you touch it and it's like, whoa, or you put a cleanser on, they're like, Oh, is that supposed to sting? And I'm like, God. That's a backtrack. Yeah, we're not gonna. So I think having that really good in-depth consultation and doing your your skin analysis.

SPEAKER_00 41:20

And sometimes you don't know until you start the treatment as well. And it's if you have a set treatment menu, there is absolutely nothing wrong with that. Like that might be your business model that works so well for you. But it's kind of setting unrealistic expectations. I used to have just microneedling on my treatment menu, and so many people would book for it, and it costs them a lot more money than it does for a standard treatment. But they would get in that be like, I can't do this today. But sometimes I wouldn't realise that until like halfway through. For example, I've had a client before where we've cleansed, we've done extractions, we've done everything. And then she was like, I am going to the races tomorrow. I was like, You can't have my condition. She's like, I don't normally get dry and shed though for like a good few days. I was like, but you regardless, make off.

SPEAKER_02 42:05

Yeah.

SPEAKER_00 42:06

No, we're not gonna do that today. And that caused a bit of like, you know, she wasn't like a a recurring client, and it was like they had that expectation of oh, no, I choose.

SPEAKER_01 42:15

Yeah, I want that. So why would she not get that?

SPEAKER_00 42:18

Not always.

SPEAKER_01 42:18

No, that's not gonna happen. Yeah. Um yeah, off that, how would you deal with a client that was a bit difficult or awkward? Someone came in and you said, right, well, this is what you need, and they were like, Well, that's not what I want.

SPEAKER_00 42:34

I want you to do this. I mean, I think I've been in the industry long enough to have experienced that several times. It's always about setting boundaries, and again, this comes with experience of I've worked with people since I was 15 years old. I've always been customer-facing or working with people. I was cabin crew, so I know how to say no with a ginormous smile and be like, I'm right, and and that's not going to happen today. That being said, not everyone will have that confidence to be, you just have to be so confident in like you being the professional and you knowing that this is right. Yeah. Nothing that that client says, or no review that they leave undermines what you know about yourself and about your knowledge. So, yes, I think with clients, use your social media to kind of set expectations as well. Talk about it frequently, how you won't offer advanced treatments the first time round, or why people shouldn't have these things. Because then they come into your clinic already thinking, oh, she might turn me away for this. I might not be right. Ultimately, you're the professional and they're coming to you because they know that you've got knowledge that they want. Some people are so stubborn that they're like, Well, that's what I've paid for and that's what I want. Okay. You might need to find another practitioner.

SPEAKER_01 43:47

Yeah.

SPEAKER_00 43:48

We probably are gonna buy.

SPEAKER_01 43:49

Because I find as well those people are the ones that when something goes wrong, will kick up a storm. Yeah. And I just think you're not worth it.

SPEAKER_00 43:59

And no. And sometimes, and I know how tricky this can be, if you aren't fully booked or you want experience, or you want that before and after post, or what whatever your motivation may be for continuing to do that treatment, even though you know it's not, just always assess, like risk assess. Is this going to be worth it afterwards? Probably not, is the answer. We none of us earn that much money off a treatment that it's worth the bad review or the extra admin, or you know, and that's what those clients sometimes bring.

SPEAKER_01 44:30

Yeah. Well, like back in the day, like when I used to do like lashes, brows, all of that sort of stuff, I would have issue with patch tests and people would always say, Well, I've had one before. And I'm like, Well, not here you haven't. And that 30 pounds is not worth me losing my business over. Because if you don't have a patch test and you have a reaction, my insurance will not cover me. So going then retranslating it back into skin, if you have a client that is contraindicated for whatever reason to have an appeal and they kick up or forcing you to do it anyway, your insurance will not cover you. So if and probably when they then make a claim against you because they're probably that kind of person anyway, you will lose your business.

SPEAKER_00 45:15

Yeah. And I think it's a tricky one because insurance is such a big thing that you can't really, or you definitely shouldn't, be operating without insurance. Um, and they give you guidelines for a reason. And we, as skin professionals, because we work with people's skin all the time, it's like, oh, it's just another face. Like, no, that's someone's face. Like when you actually stop and think about that is somebody's human face that I'm putting chemicals onto or sticking needles in, and I could permanently damage them, scar them. Um, there could be so many things that could go wrong. Yeah, you need insurance and you need to follow those guidelines because they're there for a reason.

SPEAKER_01 45:51

Because, as well, we're all probably quite aware of how annoying insurance is when it comes to actually claiming they'll do anything to not pay you. Do anything to not pay you.

SPEAKER_00 46:02

Well, so I think you know, have it to protect you, but also just work within the framework of the insurance and you'll be fine.

SPEAKER_01 46:10

Yeah, like I see it as well, people not doing um consultation forms. That is insane to me. Yeah. And I'll get clients in and they'll say, I've got to fill it in every time I come and I'm like, every time you come. Because you can't just do it the first time. Because then what if something changes? I then don't know about it. I'm not gonna sit and ask you every question.

SPEAKER_00 46:29

Also, like briefly. Yes, the consultation form is so necessary for insurance purposes, but they're so insightful. And don't just use a consultation form as a can I take photos of you? Do you know about the treatment? Yes, no, thanks. It's as a skin specialist, especially an acne specialist, really utilize that as almost like an intake form every time because then that client not only feels like they have to sign their life away, because that is how some of it, some of them make us feel. Yeah, it's almost like that's how you tell me if anything's changed, what's happening, what symptoms have you got, what have you eaten this week, how much water have you drank? And if you turn it into that kind of consultation form or consent form, it's like that's beneficial to them and to you. Yeah. And yes, they need to do it every time.

SPEAKER_01 47:12

And it just means as well that you're asking the same questions every single time, so that you know, it might not apply to somebody, but to somebody else, that could be literally the key to being like, oh my god, that's what it is. Like you've changed that. Oh my god, you've stopped doing that. Yeah. Like I had a client uh like last year, and we'd got her skin completely clear, and then literally between one appointment and the next, she came back and her skin was worse than it had ever been. And I was like, What's happened? And she was like, Oh, I don't know. And then for months I was like, we were trying like trying different things, we tried different supplements, we tried cutting things out, we tried changing this, we tried changing that. And then we were just like chatting in one of her appointments, and she was like, Oh gosh, yeah, I've got a kidney infection again, and I was like, Again. I was like, first of all, what? So were you on this five six yeah? And she was like, Yeah, I get them all the time. And I was like, and when did that start? Yeah, just out of interest, and she was like, probably like August, September last year, and I was like, So when your skin flared up, and she was like, Yeah, why would that do it? And I'm like, Yes, it would, and then obviously explained the whole link between like the kidneys and antibiotics and everything, and she was like, Oh, makes so much sense.

SPEAKER_00 48:30

Yeah, and to you, you as a skin specialist or an acne specialist, you've got so much information and knowledge that you would see that on the form and be like, Yeah either way, can you let me know more about this kidney infection problem? But you've gone a whole bit of a lot of people.

SPEAKER_01 48:44

She was like, Oh, well, I didn't think it was like important. Yeah, it wasn't relevant, so I didn't put it on. And I was like, it asks for a reason.

SPEAKER_00 48:51

It's not just about consent or insurance either, they're just so useful to have definitely.

SPEAKER_01 48:57

Yeah, for sure. So, what advice would you give to skin specialists that are wanting to become known for acne? They want that to be their thing.

SPEAKER_00 49:10

I would probably say just invest in your education. There is no better way to learn. You know, you you can only hold so much information from what you can research yourself or what you see on social media, which is how most people learn things now. But just invest in your education. There are so many amazing courses available at Vance Acne Academy, you've got Functional Skin Academy, you've got Ella Gorton's Skin Studio, like you've got so many things available to you where you could really go and hone in and be like a, you know, you can niche down and really create that. And also, you should be changing your social media and just changing your mindset into everything that you do and every approach you take is based on acne. Yeah. So you're looking at what treatments do I offer? Okay, are they beneficial for people who suffer with acne? Right, let's get rid of the ones that aren't. And then also just refine that consultation process, which we help with at Advanced Acne Academy. We can do shadowing days, we can do like power hour calls, where we just look at everything that you offer and say, okay, remove that. That's not necessary, very necessary if you want to just be a general skin therapist. But if you look into treat acne, probably not. Um, but education is key. There are so many resources available now. I think just really sometimes you can look at these courses that are available and think, wow, that's a massive investment. And I just don't think it's necessary. But the feedback that I get from my students alone is they just they've never found anywhere where all of the information is in one piece. And then yeah, just your social media, start marketing yourself. A lot of people are too scared to market themselves as an acne treatment specialist or someone who offers acne treatments because they're scared that they're actually going to get acne clients. The amount of students who are like, I'm not ready yet to advertise. How are you going to get experience? Like, just take some people on and say hi guys, be really, and it goes back to just being honest. Like, I'm in the process of learning how to treat acne properly. I need a couple of people who are willing to come on that journey with me. Before and afters will be taken, like just yeah, and you will be so surprised how many clients would jump at that because they're probably at their wit's end. They also might not be thinking, okay, well, I can't afford a, you know, a thousand-pound acne treatment package, but I'm willing to work with this person on it. Yeah. And I think humans are humans at the end of the day, you help me, I will help you. Like that's how we're supposed to be. And if you then start marketing yourself on social media a little bit more, you I always say to my students, you're so you'll be so surprised who's watching. There will be so many clients in your area who follow you and have never even considered coming to you because they're like, She doesn't treat acne. Or like, I don't see anyone on a page with breakouts. What if she like, you know, doesn't know how to treat them, or what if she thinks like it looks stupid, or you know, yeah. And the second you start talking about acne more, they're like, Oh, I'll buckle in with her. No, so really doesn't it's just about niching down, isn't it? Really?

SPEAKER_01 52:07

Yeah, and just really, like we said before, only talking to the people that you want basically rather than everybody.

SPEAKER_00 52:15

Because not everybody suffers with acne, you know, some people will find it irrelevant, but if you really hone in on who it is that you're trying to target, and it goes for every business, there's a reason why every business everywhere needs to really look at their target audience because it works.

SPEAKER_01 52:29

So if you could give one piece of advice to skin specialists listening to this episode, what would it be?

SPEAKER_00 52:38

That's a hard one. I think just always stay true to yourself. You know, it's a very oversaturated, opinionated, but amazing industry to be in. There is so much knowledge and information, and there's so much to sometimes it can feel really overwhelming. Like what what do you need to know next? And what product do you need to get next? What treatment do you need to offer next? Just stay true to what it is that you really believe in, because you can get washed away in, oh, she doesn't think that that's right, and maybe that's not right. Actually, if you felt like it's right and it's worked, we like stick with it. Yeah, you know, there's nothing worse. And it's go back to imposter syndrome, but also just comparison of social media as this is. I can imagine if I was joining this industry now, a very scary place to join, because there's so many skin specialists now, there's so many courses on offer, there's so many online courses popping up, there's just so much you will know why you join in the industry in the first place. There must have been a light bulb moment which made you think, I want to be a part of that, stick with that and make that your personality and make that your brand. Yeah. And I can guarantee you it will get you the results.

SPEAKER_01 53:49

Yeah. Perfect. So if you were to start again, you're coming into the industry completely new, fresh, knowing what you already know, what would you do differently?

SPEAKER_00 54:02

I think I would probably just take time at the beginning. Don't rush into offering a load of treatments. Also, don't rush yourself into trying to niche down too fast, but just take time to get experience, get practice, and then just invest in education. That is one thing I wish I would have done at the beginning. I think I wasn't in a position. I'd lost a job. All of my family like had to club together, you know. So I I grew up with like five brothers and sisters. Like there was no extra kind of like push from anything other than they all club together to help me get into this industry with that initial course. There was no extra left over to like buy another brand course or do another training academy, or you know, there was none of that. So I think I wish I would have just taken the time and been like patient to do some extra learning, book some extra courses without rushing into too much.

SPEAKER_02 54:54

Yeah.

SPEAKER_00 54:54

I think it's like the pressure of obviously I'd lost a job and I was starting a new job. I needed it to go well. Like I it had to go well. There was no other option. Like this had to go well. So I had to just push myself into it, get whatever experience I could, which actually worked really well because then I ended up with lots of acne clients. And, you know, I probably would have not pushed myself into acne clients so much if I wasn't just in this panic state of like get clients, get experience, have whatever I can get, kind of thing. Yeah, but I do think now, knowing what I know about the industry and like what's available, I would probably just take some time to really invest in extra courses, extra um brand training, extra device training, all of those things before really trying to just dive in too much because you just get overwhelmed otherwise.

SPEAKER_01 55:44

Yeah, yeah, I think there's a lot, just there's a lot all the time. And I think having your foundations and your basics, you can then sort of grow from that. Whereas trying to do everything all at once is just impossible. Take it from me. I have done that a million and one times. And yeah, I think just focusing on your basics and getting that knowledge and then building your experience from it is Yeah.

SPEAKER_00 56:13

I've got so many people on the Advanced Acne Academy who message me and they're like, I'm not actually in the industry yet, or I have only just signed up to level three and four, and but like I'm obsessed with acne and I really know that that's the avenue I want to take. Can I join? And I will absolutely let them join. I know there are courses where you are recommended to be in the industry for a certain amount of time, because I think what use is it if they join the industry and they start treating skin for six months to a year without that not like I have the knowledge, here it is. Like, have it and start your business with like your best foot forward with all of that knowledge inside that toolbox that we've given you to treat your client's skin to like the best of your ability rather than like muddle through that first year not knowing whether you're doing the right thing or not, to then a year later be like, Oh, you can join the course now. So we've got people at all different levels, and I think just give people that knowledge as soon as they want it, right?

SPEAKER_01 57:10

Yeah, for sure. I feel like we've covered everything, like I said, that we could possibly cover. Where can people find you? How do they get in touch with you? How do they join the Advanced Acne Academy?

SPEAKER_00 57:22

Yeah, so we've just launched our new Advanced Acne Academy website, which makes it super easy for skincare professionals. You can now just go to advanced acneacademy.com, you can see what we offer. We do now offer three different tiers, which we never did before. We've got tier one, which is just the acne specialist program, completely online and self-paced. Then we've got tier two, where you can add a power hour with me. And then we've got tier three, which is all of tier one and tier two, with also a six-month one-to-one private mentorship with me as well, which we've had amazing students sign up to already. I'm really excited about that. All of the information is on there. You can now enroll online using finance as well, which is new. Or you can just follow us on Instagram and send me a message, and I will be more than happy to help.

SPEAKER_01 58:04

Very nice. As usual, you can tag us in your stories. We always love to see you watching. Message us if you've got any questions. If you've got any questions for Emily, you can give her a message as well. And thank you for listening again.