Expansion with Desi Batista
You’re not lazy. You’re not missing a strategy. You’re actually really good at what you do. But your income has been stuck at the same number for longer than it should be, and you can’t figure out why.
You’ve tried the new approach. Put in more effort. Maybe even made a big change. And you still keep ending up in the same place.
That’s what this show is about.
I’m Desi Batista. On Expansion, I talk to psychologists, entrepreneurs, coaches, and high performers about what’s really going on when capable women can’t seem to move past a certain point, and what it actually takes to break through it.
If you’ve been stuck at the same income, the same role, or the same level in your business and you’re tired of hearing that you just need a better plan, this show will finally make sense of what’s actually in the way.
Expansion with Desi Batista
Why Your Business Won't Scale (And It Has Nothing to Do With Systems)
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You're stuck doing everything in your business. And you won't give that work to anyone else because part of you believes that work IS your value.
But here's what I'm seeing with the women who actually scale: they don't stop being excellent. They just stop being the one doing the work.
In this episode, I'm breaking down exactly why you're trapped—and what actually has to shift for you to get your freedom back.
Show Notes:
- How you get trapped doing everything
- The belief that's keeping you stuck
- What changes when women actually scale
- The one shift that matters
This episode is for women in service-based businesses making $15K-$50K/month who feel like they're doing it all and getting nowhere.
Ready to scale without losing yourself?
If this episode sparked something in you, share it with a woman who needs to hear it.
DM me "stuck" if you're doing everything right but can't break past a certain level.
Connect with Desi Batista:
LinkedIn: https://www.linkedin.com/in/desibatista/
YouTube: https://www.youtube.com/@DesiBatista
Instagram: https://www.instagram.com/iamdesibatista
TikTok: https://www.tiktok.com/@iamdesibatista
1:1 Clarity Call: https://calendly.com/desibatista/30min
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Is your business making you miserable? Do you feel like you're stuck doing everything? And even though you want to do everything, you feel absolutely miserable and like you have zero freedom outside of business. You close the deals, you deliver the work, you handle the admin, you create the content, you're the accountant for your business. Hopefully not. And because it's your business, it's you or nobody at that point, right? And that works. It gets you to 40k months, 50k months, six-figure months. Whatever number you hit, it gets you there. But then it comes a point where you can't handle it all. It's not manageable, it's not realistic anymore. You're exhausted, you're missing opportunities, you are capped. And you know you need help. You know you need to delegate, you know you can't do this alone anymore. And here's exactly where you get stuck. You don't want to give anyone else that much power over your business because giving away your work means giving your power, your control, your value. So even though you can't handle everything and even though it's destroying you, and then if you finally hire someone, then you micromanage them, right? You create systems and you override the systems. You try to delegate and you pull it back. Because deep down, you believe if someone else does it, it won't be good enough. And if it's not good enough, then that reflects badly on me, right? On you. So you stay trapped. It's easier to do it that way, right? And this isn't about capability. You can definitely delegate if you wanted to. You're smart enough to build a team. This isn't this is about identity. You've wrapped your entire value into being the one who delivers, the expert, the one who people trust. And giving that up feels like you're giving up yourself. But here's the truth: the woman who actually scaled didn't give up their expertise. They redirected. So they stopped using their expertise to do work. They started using it to direct the work. They went from I deliver exceptional results to I build a team that delivers exceptional results under my vision. That's not weakness, that's evolution. And if you're the brand, if you're the face of your company, then that means you're gonna give them everything that doesn't directly give you revenue, that doesn't directly give you joy. And when you make this shift, everything changes. You're still in control, but it's a different kind of control. You're directing the vision, your vision. You're just not in your business. You're making sure the work gets done to your standard. You're not micromanaging anymore, you're leading. And the women who do this, they don't lose power, they're multiplying it. They get their time back, they get their energy back, they get their freedom back, they're able to go on vacations, spend time with family, spend time with themselves, go to the spa of whatever it is that you like. Now, I do want to preface by saying this won't work for everybody, right? Not everyone needs to hire a team. Business looks different for everyone. So for you, it might mean hiring a team. It might mean hiring a VA, it might mean letting go of people you work with, whatever is draining your energy that you could be investing in, growing your business. That's what you want to look at. That's what you want to work on. And if you work on your identity, making the decisions will be just much easier for you. Behavior follows identity. So if you change and you shift how you see yourself from being the one that does it all to being the one that leads it, then you can frame your company around what you actually want for yourself. Do you want to work all day? Are you happy working 80 hours a week? I don't know. Maybe for you that's great. Maybe for you that makes you feel good. Okay. Do you want to spend more time with your family? Would you like to hire a VA? Would a VA give you more leverage in your business? Would you be able to, you know, free more time for your clients, for your brand, for other opportunities? So it just looks different for everybody. I know someone that has a multi-million dollar business and she runs it all. She has systems in place, but there are many things that she's like, um, I I enjoy this part of the work, I'm gonna do this part of the work, and she still has time to do the other things that make her happy. And I think that's one of the main points or one of the key points, is it are you happy with the way things are going for you? Because if you are, then just keep doing it as you are. But if there's something amiss, if you feel like there's something missing or that you could be doing more with your time, then there's many things you can look at. And one of them is how you're managing your business. Are you working in your business versus leading your business? That's the work we do together. We've rebuilt how you see delegation. And this could even mean delegating stuff in your house, you know, maybe delegating the cooking, delegating the cleaning. And it's not as a loss of control, it's a multiplication of impact. We get you clear on what you need to do, which you absolutely have to direct. We create the space for you to do that while everything else gets handled. Your expertise doesn't go anywhere, it just gets channeled differently. If you're ready to stop being trapped in your own business and start leading it, let's talk. Link in the description. Thanks for watching.