Expansion with Desi Batista
You’re not lazy. You’re not missing a strategy. You’re actually really good at what you do. But your income has been stuck at the same number for longer than it should be, and you can’t figure out why.
You’ve tried the new approach. Put in more effort. Maybe even made a big change. And you still keep ending up in the same place.
That’s what this show is about.
I’m Desi Batista. On Expansion, I talk to psychologists, entrepreneurs, coaches, and high performers about what’s really going on when capable women can’t seem to move past a certain point, and what it actually takes to break through it.
If you’ve been stuck at the same income, the same role, or the same level in your business and you’re tired of hearing that you just need a better plan, this show will finally make sense of what’s actually in the way.
Expansion with Desi Batista
Why You Keep Burning Out with AI.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
AI freed up your time. So why are you still stuck?
You've got four carousels in drafts. Twenty tasks from last week's schedule you haven't touched. A framework ready to launch that's still sitting there. But instead of shipping, you're in the chat asking AI to help you tweak something else.
The bottleneck isn't content creation. It's not systems. It's you.
In this episode, I'm breaking down how AI exposes where you're actually stuck, why you keep choosing optimization over execution, and what your identity has to do with it. Because the version of you that stays in the chat perfecting things forever isn't the version that makes money.
The one who ships does.
If this episode sparked something in you, share it with a woman who needs to hear it.
DM me "stuck" if you're doing everything right but can't break past a certain level.
Connect with Desi Batista:
LinkedIn: https://www.linkedin.com/in/desibatista/
YouTube: https://www.youtube.com/@DesiBatista
Instagram: https://www.instagram.com/iamdesibatista
TikTok: https://www.tiktok.com/@iamdesibatista
1:1 Clarity Call: https://calendly.com/desibatista/30min
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AI didn't come to free you up so that you could stay busy. But that's exactly what's happening. Here's the pattern I see everywhere. You get access to AI and suddenly you can create faster. You can build systems, you can generate ideas at the speed of a thought. So what do you do? You start asking it for everything. Can you tweak this carousel? What if we tested this angle instead? Let me get your thoughts on this sales page version. Should I add another section? Meanwhile, you've got four carousels sitting in your traps that you never posted. You've got 20 tasks from the schedule AI created for you last week that you haven't even touched. You've got a framework AI built for you for the offer that you haven't launched. But instead of doing those things, you're in the chat asking it to help you optimize something else. And here's the thing: AI is so good at responding that it feels productive. You're creating, you're building, you're tweaking, but you're not shipping. You're not selling. You're not speaking to clients. You're not doing the work that actually makes you money. AI freed up your time and it did exactly what it was supposed to do. You don't have to spend three hours writing a sales page anymore. You don't have to brainstorm for days. You don't have to wait for inspiration. The constraint is gone. It's been removed. But here's what happens when the constraint disappears. You see yourself. Like you can really see yourself. Because now there is no excuse. The tool isn't slow. The tool isn't limiting you. The tool is fast and it's unlimited. So answer me this. Why aren't you moving? Why do you have four pieces of the content in the drafts, if not more? Why hasn't the framework gone live? Why are you asking AI what you should do when you've already decided to do the thing? That's not an AI problem. That's an identity problem. Because the version of you that's using AI to optimize instead of execute, that's not the version that makes money. That's the version that stays busy. Here's what identity actually means in this context. It's the difference between who you are when you're consuming and who you are when you're committed. Are you the person who researches endlessly or the person who ships what's good enough? Are you the person who asks for permission or the person who decides? Are you the person who tweaks or the person who executes? Because honestly, AI doesn't care which version of you shows up. It'll serve both. You'll ask it to help you optimize, it'll help you optimize forever. If you ask it to help you execute, it'll give you what you need to move. The tool is neutral, but your identity isn't. So when you sit down to use AI, the question is, what should I ask it? The question is, who am I being right now? What's the purpose of me using it at this moment? Am I being the person who's moving forward to our money or the person who's managing the appearance of moving? Because AI will scale whichever one you are. If you're the person who creates content but doesn't post it, AI will help you create more content you don't post faster. If you're the person who builds systems but doesn't launch them, AI will help you build more systems you don't launch. But if you're the person who decides and moves, AI becomes this insane multiplier for that. You don't need another carousel. You need to post the four that you have. You don't need to optimize the offer. You need to launch it. You don't need AI to help you think about more. You need AI to give you what you need to do it. That's the shift. AI showed you something whether you want to see it or not. It showed you that the bottleneck isn't the content creation. It's not the systems, it's not the ideas, it's you. Specifically, it's the version of you that uses help me tweak these as a way to avoid I'm posting this today. It's the version of you that asks, what if instead of I'm doing this. It's the version of you that's comfortable staying in the creation phase because you never have to deal with the rejection of the launch phase. In the chat, the AI will never tell you your offer isn't good enough. It might, right? Depending on your settings. In the market, people might. The market will always talk to you. In your drafts, the content is always perfect because it's never being tested. Once it's live, you find out what actually works. So you stay in the chat, optimizing, creating, building, never shipping. AI didn't create this, it just made it easier to do. So here's what you actually do: you stop using AI as a thinking tool and start using it as an execution tool. And that means don't ask it to help you tweak. Ask it for what you need to post today. Don't ask it what if. Tell it what you decided and ask for what that looks like. Don't ask it for options, ask it for the thing. Be specific. One carousel, post it. The framework as is, launch it. The offer you decided on, sell it. You've got the time now. AI gave you the time. The question is what version of you is going to use it? The one who's always one tweak away from perfect or the one who's willing to be imperfect and learn from the market. Because that's where the money is. Not in the perfect carousel, not in the optimized offer. It's in the one you actually put out there. AI is in your bottleneck. Your willingness to move is you've got the tool, you've got the time, you've got everything you need. If this sparked something in you, if this felt familiar, make sure to subscribe. See you next week.