The EPIC Income Leap
Every big business breakthrough starts with one bold leap.
On the EPIC Income Leap Show, Laura interviews inspiring women entrepreneurs who are redefining success and building businesses that deliver both income and freedom.
These honest conversations reveal the strategies, mindset shifts, and powerful messaging that help women stand out in crowded markets, attract aligned clients, and scale their impact without burning out.
If you’re ready for your next level of growth, this podcast will show you what’s possible.
The EPIC Income Leap
Why Women Struggle With Sales and How to Sell Without Feeling Pushy with Frances Pratt
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If you’re great at building relationships but sales still feels uncomfortable, you’re not alone.
In this episode of the Epic Income Leap Podcast, I’m joined by sales consultant Frances Pratt, and we’re having an honest conversation about why so many high-achieving women struggle with sales even when they’re amazing at helping people.
What we often think of as “sales” is actually outdated pressure tactics that don’t feel aligned with the way we want to do business. Frances calls this “crocodile selling,” and it’s the kind of pushy, manipulative selling most of us want nothing to do with.
But here’s the truth: great sales isn’t about pressure. It’s about service.
In this conversation, Frances shares insights from over 30 years of experience in sales, and we talk about how relationship-based sales actually works. When you lead conversations with curiosity, listen deeply, and guide people toward the right decision for them, sales stops feeling transactional and starts feeling natural.
If you’ve ever felt like you’re doing everything right but your revenue still isn’t consistent, this episode will help you see how powerful the right sales conversations can be.