{"version":"1.0.0","segments":[{"speaker":"SPEAKER_00","startTime":0.32,"endTime":0.72,"body":"Most"},{"speaker":"SPEAKER_00","startTime":0.72,"endTime":1.2,"body":"cereal"},{"speaker":"SPEAKER_00","startTime":1.2,"endTime":1.36,"body":"is"},{"speaker":"SPEAKER_00","startTime":1.36,"endTime":1.52,"body":"not"},{"speaker":"SPEAKER_00","startTime":1.52,"endTime":2.0,"body":"something"},{"speaker":"SPEAKER_00","startTime":2.0,"endTime":2.24,"body":"people"},{"speaker":"SPEAKER_00","startTime":2.24,"endTime":2.56,"body":"tend"},{"speaker":"SPEAKER_00","startTime":2.56,"endTime":2.8,"body":"to"},{"speaker":"SPEAKER_00","startTime":2.8,"endTime":3.44,"body":"overthink."},{"speaker":"SPEAKER_00","startTime":3.6,"endTime":3.84,"body":"You"},{"speaker":"SPEAKER_00","startTime":3.84,"endTime":4.4,"body":"recognize"},{"speaker":"SPEAKER_00","startTime":4.4,"endTime":4.64,"body":"it,"},{"speaker":"SPEAKER_00","startTime":4.72,"endTime":4.96,"body":"you"},{"speaker":"SPEAKER_00","startTime":4.96,"endTime":5.28,"body":"grab"},{"speaker":"SPEAKER_00","startTime":5.28,"endTime":5.44,"body":"it,"},{"speaker":"SPEAKER_00","startTime":5.52,"endTime":5.68,"body":"you"},{"speaker":"SPEAKER_00","startTime":5.68,"endTime":6.0,"body":"maybe"},{"speaker":"SPEAKER_00","startTime":6.0,"endTime":6.16,"body":"look"},{"speaker":"SPEAKER_00","startTime":6.16,"endTime":6.24,"body":"at"},{"speaker":"SPEAKER_00","startTime":6.24,"endTime":6.4,"body":"the"},{"speaker":"SPEAKER_00","startTime":6.4,"endTime":6.8,"body":"sugar"},{"speaker":"SPEAKER_00","startTime":6.8,"endTime":7.04,"body":"once"},{"speaker":"SPEAKER_00","startTime":7.12,"endTime":7.2,"body":"and"},{"speaker":"SPEAKER_00","startTime":7.2,"endTime":7.36,"body":"then"},{"speaker":"SPEAKER_00","startTime":7.36,"endTime":7.52,"body":"you"},{"speaker":"SPEAKER_00","startTime":7.52,"endTime":7.92,"body":"completely"},{"speaker":"SPEAKER_00","startTime":7.92,"endTime":8.24,"body":"ignore"},{"speaker":"SPEAKER_00","startTime":8.24,"endTime":8.32,"body":"it,"},{"speaker":"SPEAKER_00","startTime":8.4,"endTime":8.56,"body":"and"},{"speaker":"SPEAKER_00","startTime":8.56,"endTime":8.72,"body":"you"},{"speaker":"SPEAKER_00","startTime":8.72,"endTime":9.12,"body":"definitely"},{"speaker":"SPEAKER_00","startTime":9.12,"endTime":9.28,"body":"do"},{"speaker":"SPEAKER_00","startTime":9.28,"endTime":9.52,"body":"not"},{"speaker":"SPEAKER_00","startTime":9.52,"endTime":9.84,"body":"expect"},{"speaker":"SPEAKER_00","startTime":9.84,"endTime":10.0,"body":"to"},{"speaker":"SPEAKER_00","startTime":10.0,"endTime":10.16,"body":"be"},{"speaker":"SPEAKER_00","startTime":10.16,"endTime":10.48,"body":"paying"},{"speaker":"SPEAKER_00","startTime":10.48,"endTime":10.56,"body":"a"},{"speaker":"SPEAKER_00","startTime":10.56,"endTime":11.04,"body":"premium"},{"speaker":"SPEAKER_00","startTime":11.04,"endTime":11.2,"body":"for"},{"speaker":"SPEAKER_00","startTime":11.2,"endTime":11.36,"body":"it."},{"speaker":"SPEAKER_00","startTime":11.44,"endTime":11.68,"body":"And"},{"speaker":"SPEAKER_00","startTime":11.68,"endTime":12.0,"body":"yet,"},{"speaker":"SPEAKER_00","startTime":12.24,"endTime":13.04,"body":"Sereal"},{"speaker":"SPEAKER_00","startTime":13.04,"endTime":13.36,"body":"shows"},{"speaker":"SPEAKER_00","startTime":13.36,"endTime":13.52,"body":"up,"},{"speaker":"SPEAKER_00","startTime":13.6,"endTime":14.24,"body":"charging"},{"speaker":"SPEAKER_00","startTime":14.24,"endTime":14.88,"body":"significantly"},{"speaker":"SPEAKER_00","startTime":14.88,"endTime":15.12,"body":"more,"},{"speaker":"SPEAKER_00","startTime":15.2,"endTime":15.44,"body":"and"},{"speaker":"SPEAKER_00","startTime":15.44,"endTime":15.92,"body":"somehow"},{"speaker":"SPEAKER_00","startTime":16.0,"endTime":16.24,"body":"it"},{"speaker":"SPEAKER_00","startTime":16.24,"endTime":16.56,"body":"doesn't"},{"speaker":"SPEAKER_00","startTime":16.56,"endTime":16.88,"body":"actually"},{"speaker":"SPEAKER_00","startTime":16.88,"endTime":17.12,"body":"feel"},{"speaker":"SPEAKER_00","startTime":17.12,"endTime":17.6,"body":"ridiculous,"},{"speaker":"SPEAKER_00","startTime":17.76,"endTime":17.92,"body":"which"},{"speaker":"SPEAKER_00","startTime":17.92,"endTime":18.0,"body":"is"},{"speaker":"SPEAKER_00","startTime":18.0,"endTime":18.24,"body":"quite"},{"speaker":"SPEAKER_00","startTime":18.24,"endTime":18.32,"body":"an"},{"speaker":"SPEAKER_00","startTime":18.32,"endTime":18.8,"body":"achievement"},{"speaker":"SPEAKER_00","startTime":18.88,"endTime":19.12,"body":"because"},{"speaker":"SPEAKER_00","startTime":19.12,"endTime":19.68,"body":"expensive"},{"speaker":"SPEAKER_00","startTime":19.68,"endTime":20.16,"body":"cereal"},{"speaker":"SPEAKER_00","startTime":20.16,"endTime":20.4,"body":"should"},{"speaker":"SPEAKER_00","startTime":20.4,"endTime":20.64,"body":"feel"},{"speaker":"SPEAKER_00","startTime":20.64,"endTime":20.96,"body":"almost"},{"speaker":"SPEAKER_00","startTime":20.96,"endTime":21.12,"body":"a"},{"speaker":"SPEAKER_00","startTime":21.12,"endTime":21.36,"body":"bit"},{"speaker":"SPEAKER_00","startTime":21.36,"endTime":21.84,"body":"offensive."},{"speaker":"SPEAKER_00","startTime":22.0,"endTime":22.24,"body":"But"},{"speaker":"SPEAKER_00","startTime":22.24,"endTime":22.4,"body":"here"},{"speaker":"SPEAKER_00","startTime":22.4,"endTime":22.56,"body":"we"},{"speaker":"SPEAKER_00","startTime":22.56,"endTime":22.72,"body":"are."},{"speaker":"SPEAKER_00","startTime":22.88,"endTime":23.2,"body":"I'm"},{"speaker":"SPEAKER_00","startTime":23.2,"endTime":23.68,"body":"Lenora"},{"speaker":"SPEAKER_00","startTime":23.76,"endTime":23.84,"body":"and"},{"speaker":"SPEAKER_00","startTime":23.84,"endTime":23.92,"body":"this"},{"speaker":"SPEAKER_00","startTime":23.92,"endTime":24.0,"body":"is"},{"speaker":"SPEAKER_00","startTime":24.0,"endTime":24.16,"body":"the"},{"speaker":"SPEAKER_00","startTime":24.16,"endTime":24.48,"body":"Full"},{"speaker":"SPEAKER_00","startTime":24.48,"endTime":24.72,"body":"Fat"},{"speaker":"SPEAKER_00","startTime":24.72,"endTime":25.2,"body":"Marketing"},{"speaker":"SPEAKER_00","startTime":25.2,"endTime":25.68,"body":"Podcast,"},{"speaker":"SPEAKER_00","startTime":25.76,"endTime":26.0,"body":"where"},{"speaker":"SPEAKER_00","startTime":26.0,"endTime":26.24,"body":"you'll"},{"speaker":"SPEAKER_00","startTime":26.24,"endTime":26.4,"body":"hear"},{"speaker":"SPEAKER_00","startTime":26.4,"endTime":26.56,"body":"the"},{"speaker":"SPEAKER_00","startTime":26.56,"endTime":27.12,"body":"uncomfortable"},{"speaker":"SPEAKER_00","startTime":27.12,"endTime":27.52,"body":"strategy"},{"speaker":"SPEAKER_00","startTime":27.52,"endTime":27.84,"body":"truths"},{"speaker":"SPEAKER_00","startTime":27.84,"endTime":28.0,"body":"for"},{"speaker":"SPEAKER_00","startTime":28.0,"endTime":28.56,"body":"FB"},{"speaker":"SPEAKER_00","startTime":28.56,"endTime":28.88,"body":"brands"},{"speaker":"SPEAKER_00","startTime":28.88,"endTime":29.04,"body":"that"},{"speaker":"SPEAKER_00","startTime":29.04,"endTime":29.28,"body":"most"},{"speaker":"SPEAKER_00","startTime":29.28,"endTime":29.52,"body":"people"},{"speaker":"SPEAKER_00","startTime":29.52,"endTime":29.84,"body":"won't"},{"speaker":"SPEAKER_00","startTime":29.84,"endTime":30.16,"body":"tell"},{"speaker":"SPEAKER_00","startTime":30.16,"endTime":30.32,"body":"you,"},{"speaker":"SPEAKER_00","startTime":30.48,"endTime":30.72,"body":"but"},{"speaker":"SPEAKER_00","startTime":30.72,"endTime":31.04,"body":"I"},{"speaker":"SPEAKER_00","startTime":31.04,"endTime":31.2,"body":"will."},{"speaker":"SPEAKER_00","startTime":31.36,"endTime":31.6,"body":"Now"},{"speaker":"SPEAKER_00","startTime":31.68,"endTime":31.92,"body":"let's"},{"speaker":"SPEAKER_00","startTime":31.92,"endTime":32.0,"body":"be"},{"speaker":"SPEAKER_00","startTime":32.0,"endTime":32.4,"body":"honest"},{"speaker":"SPEAKER_00","startTime":32.4,"endTime":32.56,"body":"here,"},{"speaker":"SPEAKER_00","startTime":32.72,"endTime":32.88,"body":"they"},{"speaker":"SPEAKER_00","startTime":33.04,"endTime":33.28,"body":"are"},{"speaker":"SPEAKER_00","startTime":33.28,"endTime":33.6,"body":"selling"},{"speaker":"SPEAKER_00","startTime":33.6,"endTime":33.76,"body":"a"},{"speaker":"SPEAKER_00","startTime":33.76,"endTime":34.08,"body":"version"},{"speaker":"SPEAKER_00","startTime":34.08,"endTime":34.32,"body":"of"},{"speaker":"SPEAKER_00","startTime":34.32,"endTime":34.72,"body":"cereal"},{"speaker":"SPEAKER_00","startTime":34.72,"endTime":34.88,"body":"that"},{"speaker":"SPEAKER_00","startTime":34.88,"endTime":35.2,"body":"feels"},{"speaker":"SPEAKER_00","startTime":35.2,"endTime":35.6,"body":"easier"},{"speaker":"SPEAKER_00","startTime":35.6,"endTime":35.76,"body":"to"},{"speaker":"SPEAKER_00","startTime":35.76,"endTime":36.32,"body":"justify"},{"speaker":"SPEAKER_00","startTime":36.32,"endTime":36.72,"body":"paying"},{"speaker":"SPEAKER_00","startTime":36.72,"endTime":36.88,"body":"more"},{"speaker":"SPEAKER_00","startTime":36.88,"endTime":37.12,"body":"for."},{"speaker":"SPEAKER_00","startTime":37.2,"endTime":37.44,"body":"And"},{"speaker":"SPEAKER_00","startTime":37.44,"endTime":37.6,"body":"to"},{"speaker":"SPEAKER_00","startTime":37.6,"endTime":37.76,"body":"be"},{"speaker":"SPEAKER_00","startTime":37.76,"endTime":38.16,"body":"fair,"},{"speaker":"SPEAKER_00","startTime":38.32,"endTime":38.48,"body":"the"},{"speaker":"SPEAKER_00","startTime":38.48,"endTime":38.8,"body":"product"},{"speaker":"SPEAKER_00","startTime":38.8,"endTime":39.28,"body":"itself"},{"speaker":"SPEAKER_00","startTime":39.28,"endTime":39.6,"body":"does"},{"speaker":"SPEAKER_00","startTime":39.6,"endTime":39.92,"body":"help."},{"speaker":"SPEAKER_00","startTime":40.08,"endTime":40.4,"body":"What"},{"speaker":"SPEAKER_00","startTime":40.4,"endTime":41.04,"body":"Sereal"},{"speaker":"SPEAKER_00","startTime":41.04,"endTime":41.2,"body":"is"},{"speaker":"SPEAKER_00","startTime":41.2,"endTime":41.6,"body":"selling"},{"speaker":"SPEAKER_00","startTime":41.6,"endTime":41.76,"body":"is"},{"speaker":"SPEAKER_00","startTime":41.76,"endTime":42.48,"body":"basically"},{"speaker":"SPEAKER_00","startTime":42.48,"endTime":43.2,"body":"nostalgic"},{"speaker":"SPEAKER_00","startTime":43.2,"endTime":43.68,"body":"cereal"},{"speaker":"SPEAKER_00","startTime":43.68,"endTime":44.08,"body":"energy"},{"speaker":"SPEAKER_00","startTime":44.08,"endTime":44.32,"body":"without"},{"speaker":"SPEAKER_00","startTime":44.32,"endTime":44.48,"body":"the"},{"speaker":"SPEAKER_00","startTime":44.48,"endTime":44.8,"body":"usual"},{"speaker":"SPEAKER_00","startTime":44.8,"endTime":45.2,"body":"sugar"},{"speaker":"SPEAKER_00","startTime":45.2,"endTime":45.52,"body":"crash"},{"speaker":"SPEAKER_00","startTime":45.6,"endTime":45.84,"body":"and"},{"speaker":"SPEAKER_00","startTime":45.84,"endTime":46.08,"body":"with"},{"speaker":"SPEAKER_00","startTime":46.08,"endTime":46.56,"body":"tons"},{"speaker":"SPEAKER_00","startTime":46.56,"endTime":46.8,"body":"more"},{"speaker":"SPEAKER_00","startTime":46.8,"endTime":47.2,"body":"protein"},{"speaker":"SPEAKER_00","startTime":47.2,"endTime":47.36,"body":"in"},{"speaker":"SPEAKER_00","startTime":47.36,"endTime":47.52,"body":"it,"},{"speaker":"SPEAKER_00","startTime":47.68,"endTime":47.84,"body":"which"},{"speaker":"SPEAKER_00","startTime":47.84,"endTime":48.0,"body":"is"},{"speaker":"SPEAKER_00","startTime":48.0,"endTime":48.24,"body":"actually"},{"speaker":"SPEAKER_00","startTime":48.24,"endTime":48.4,"body":"a"},{"speaker":"SPEAKER_00","startTime":48.4,"endTime":48.64,"body":"very"},{"speaker":"SPEAKER_00","startTime":48.64,"endTime":49.04,"body":"decent"},{"speaker":"SPEAKER_00","startTime":49.04,"endTime":49.52,"body":"proposition"},{"speaker":"SPEAKER_00","startTime":49.52,"endTime":49.68,"body":"for"},{"speaker":"SPEAKER_00","startTime":49.68,"endTime":50.0,"body":"someone."},{"speaker":"SPEAKER_00","startTime":50.16,"endTime":50.32,"body":"I"},{"speaker":"SPEAKER_00","startTime":50.32,"endTime":50.56,"body":"always"},{"speaker":"SPEAKER_00","startTime":50.56,"endTime":50.72,"body":"think"},{"speaker":"SPEAKER_00","startTime":50.72,"endTime":50.8,"body":"of"},{"speaker":"SPEAKER_00","startTime":50.8,"endTime":50.88,"body":"it"},{"speaker":"SPEAKER_00","startTime":50.88,"endTime":51.04,"body":"like"},{"speaker":"SPEAKER_00","startTime":51.04,"endTime":51.2,"body":"this."},{"speaker":"SPEAKER_00","startTime":51.36,"endTime":51.52,"body":"What"},{"speaker":"SPEAKER_00","startTime":51.52,"endTime":51.68,"body":"if"},{"speaker":"SPEAKER_00","startTime":51.68,"endTime":51.84,"body":"your"},{"speaker":"SPEAKER_00","startTime":51.84,"endTime":52.32,"body":"childhood"},{"speaker":"SPEAKER_00","startTime":52.32,"endTime":52.72,"body":"cereal"},{"speaker":"SPEAKER_00","startTime":52.72,"endTime":52.88,"body":"got"},{"speaker":"SPEAKER_00","startTime":52.88,"endTime":52.96,"body":"a"},{"speaker":"SPEAKER_00","startTime":52.96,"endTime":53.44,"body":"LinkedIn"},{"speaker":"SPEAKER_00","startTime":53.52,"endTime":54.0,"body":"profile"},{"speaker":"SPEAKER_00","startTime":54.0,"endTime":54.16,"body":"and"},{"speaker":"SPEAKER_00","startTime":54.16,"endTime":54.48,"body":"started"},{"speaker":"SPEAKER_00","startTime":54.48,"endTime":54.72,"body":"going"},{"speaker":"SPEAKER_00","startTime":54.72,"endTime":54.88,"body":"to"},{"speaker":"SPEAKER_00","startTime":54.88,"endTime":54.96,"body":"the"},{"speaker":"SPEAKER_00","startTime":54.96,"endTime":55.2,"body":"gym?"},{"speaker":"SPEAKER_00","startTime":55.36,"endTime":55.6,"body":"That"},{"speaker":"SPEAKER_00","startTime":55.6,"endTime":55.76,"body":"is"},{"speaker":"SPEAKER_00","startTime":55.76,"endTime":56.0,"body":"what"},{"speaker":"SPEAKER_00","startTime":56.0,"endTime":56.16,"body":"it"},{"speaker":"SPEAKER_00","startTime":56.16,"endTime":56.48,"body":"almost"},{"speaker":"SPEAKER_00","startTime":56.48,"endTime":56.72,"body":"feels"},{"speaker":"SPEAKER_00","startTime":56.72,"endTime":56.88,"body":"like"},{"speaker":"SPEAKER_00","startTime":56.96,"endTime":57.12,"body":"it"},{"speaker":"SPEAKER_00","startTime":57.12,"endTime":57.28,"body":"kind"},{"speaker":"SPEAKER_00","startTime":57.28,"endTime":57.44,"body":"of"},{"speaker":"SPEAKER_00","startTime":57.44,"endTime":57.6,"body":"is."},{"speaker":"SPEAKER_00","startTime":57.76,"endTime":58.0,"body":"And"},{"speaker":"SPEAKER_00","startTime":58.0,"endTime":58.24,"body":"it's"},{"speaker":"SPEAKER_00","startTime":58.24,"endTime":58.4,"body":"not"},{"speaker":"SPEAKER_00","startTime":58.4,"endTime":58.64,"body":"just"},{"speaker":"SPEAKER_00","startTime":58.64,"endTime":58.8,"body":"an"},{"speaker":"SPEAKER_00","startTime":58.8,"endTime":59.2,"body":"expensive"},{"speaker":"SPEAKER_00","startTime":59.2,"endTime":59.6,"body":"cereal"},{"speaker":"SPEAKER_00","startTime":59.6,"endTime":59.68,"body":"for"},{"speaker":"SPEAKER_00","startTime":59.68,"endTime":59.76,"body":"the"},{"speaker":"SPEAKER_00","startTime":59.76,"endTime":60.0,"body":"sake"},{"speaker":"SPEAKER_00","startTime":60.0,"endTime":60.08,"body":"of"},{"speaker":"SPEAKER_00","startTime":60.08,"endTime":60.16,"body":"it."},{"speaker":"SPEAKER_00","startTime":60.24,"endTime":60.4,"body":"It's"},{"speaker":"SPEAKER_00","startTime":60.48,"endTime":60.88,"body":"cereal"},{"speaker":"SPEAKER_00","startTime":60.88,"endTime":61.12,"body":"trying"},{"speaker":"SPEAKER_00","startTime":61.12,"endTime":61.28,"body":"to"},{"speaker":"SPEAKER_00","startTime":61.28,"endTime":61.6,"body":"solve"},{"speaker":"SPEAKER_00","startTime":61.6,"endTime":61.84,"body":"a"},{"speaker":"SPEAKER_00","startTime":61.84,"endTime":62.0,"body":"very"},{"speaker":"SPEAKER_00","startTime":62.0,"endTime":62.4,"body":"modern"},{"speaker":"SPEAKER_00","startTime":62.4,"endTime":62.8,"body":"adult"},{"speaker":"SPEAKER_00","startTime":62.8,"endTime":63.04,"body":"problem,"},{"speaker":"SPEAKER_00","startTime":63.12,"endTime":63.36,"body":"which"},{"speaker":"SPEAKER_00","startTime":63.36,"endTime":63.52,"body":"is"},{"speaker":"SPEAKER_00","startTime":63.68,"endTime":63.92,"body":"I"},{"speaker":"SPEAKER_00","startTime":63.92,"endTime":64.08,"body":"want"},{"speaker":"SPEAKER_00","startTime":64.08,"endTime":64.32,"body":"something"},{"speaker":"SPEAKER_00","startTime":64.32,"endTime":64.48,"body":"that"},{"speaker":"SPEAKER_00","startTime":64.48,"endTime":64.88,"body":"feels"},{"speaker":"SPEAKER_00","startTime":64.88,"endTime":65.12,"body":"super"},{"speaker":"SPEAKER_00","startTime":65.12,"endTime":65.36,"body":"fun"},{"speaker":"SPEAKER_00","startTime":65.36,"endTime":65.52,"body":"and"},{"speaker":"SPEAKER_00","startTime":65.52,"endTime":66.08,"body":"easy,"},{"speaker":"SPEAKER_00","startTime":66.24,"endTime":66.4,"body":"but"},{"speaker":"SPEAKER_00","startTime":66.4,"endTime":66.64,"body":"I"},{"speaker":"SPEAKER_00","startTime":66.64,"endTime":66.88,"body":"also"},{"speaker":"SPEAKER_00","startTime":66.88,"endTime":67.12,"body":"like"},{"speaker":"SPEAKER_00","startTime":67.12,"endTime":67.28,"body":"it"},{"speaker":"SPEAKER_00","startTime":67.28,"endTime":67.52,"body":"to"},{"speaker":"SPEAKER_00","startTime":67.52,"endTime":67.68,"body":"not"},{"speaker":"SPEAKER_00","startTime":67.68,"endTime":67.92,"body":"be"},{"speaker":"SPEAKER_00","startTime":67.92,"endTime":68.08,"body":"so"},{"speaker":"SPEAKER_00","startTime":68.08,"endTime":68.8,"body":"nutritionally"},{"speaker":"SPEAKER_00","startTime":68.8,"endTime":69.36,"body":"chaotic."},{"speaker":"SPEAKER_00","startTime":69.52,"endTime":69.84,"body":"Believe"},{"speaker":"SPEAKER_00","startTime":69.84,"endTime":70.0,"body":"it"},{"speaker":"SPEAKER_00","startTime":70.0,"endTime":70.16,"body":"or"},{"speaker":"SPEAKER_00","startTime":70.16,"endTime":70.32,"body":"not,"},{"speaker":"SPEAKER_00","startTime":70.48,"endTime":70.8,"body":"most"},{"speaker":"SPEAKER_00","startTime":70.8,"endTime":71.12,"body":"people"},{"speaker":"SPEAKER_00","startTime":71.12,"endTime":71.36,"body":"do"},{"speaker":"SPEAKER_00","startTime":71.36,"endTime":71.52,"body":"not"},{"speaker":"SPEAKER_00","startTime":71.52,"endTime":71.84,"body":"actually"},{"speaker":"SPEAKER_00","startTime":71.84,"endTime":72.0,"body":"want"},{"speaker":"SPEAKER_00","startTime":72.0,"endTime":72.16,"body":"to"},{"speaker":"SPEAKER_00","startTime":72.16,"endTime":72.4,"body":"eat"},{"speaker":"SPEAKER_00","startTime":72.4,"endTime":72.8,"body":"joyless"},{"speaker":"SPEAKER_00","startTime":72.96,"endTime":73.36,"body":"healthy"},{"speaker":"SPEAKER_00","startTime":73.36,"endTime":73.6,"body":"food,"},{"speaker":"SPEAKER_00","startTime":73.68,"endTime":73.84,"body":"no"},{"speaker":"SPEAKER_00","startTime":73.84,"endTime":74.08,"body":"matter"},{"speaker":"SPEAKER_00","startTime":74.08,"endTime":74.24,"body":"what"},{"speaker":"SPEAKER_00","startTime":74.24,"endTime":74.4,"body":"it"},{"speaker":"SPEAKER_00","startTime":74.4,"endTime":74.56,"body":"is"},{"speaker":"SPEAKER_00","startTime":74.56,"endTime":74.64,"body":"that"},{"speaker":"SPEAKER_00","startTime":74.64,"endTime":74.8,"body":"you"},{"speaker":"SPEAKER_00","startTime":74.8,"endTime":75.2,"body":"actually"},{"speaker":"SPEAKER_00","startTime":75.2,"endTime":75.36,"body":"see"},{"speaker":"SPEAKER_00","startTime":75.36,"endTime":75.68,"body":"online"},{"speaker":"SPEAKER_00","startTime":75.76,"endTime":75.92,"body":"about"},{"speaker":"SPEAKER_00","startTime":75.92,"endTime":76.16,"body":"this."},{"speaker":"SPEAKER_00","startTime":76.32,"endTime":76.56,"body":"They"},{"speaker":"SPEAKER_00","startTime":76.56,"endTime":76.72,"body":"want"},{"speaker":"SPEAKER_00","startTime":76.72,"endTime":77.04,"body":"something"},{"speaker":"SPEAKER_00","startTime":77.04,"endTime":77.2,"body":"that"},{"speaker":"SPEAKER_00","startTime":77.2,"endTime":77.52,"body":"feels"},{"speaker":"SPEAKER_00","startTime":77.52,"endTime":77.76,"body":"super"},{"speaker":"SPEAKER_00","startTime":77.76,"endTime":78.32,"body":"familiar,"},{"speaker":"SPEAKER_00","startTime":78.48,"endTime":79.2,"body":"satisfying,"},{"speaker":"SPEAKER_00","startTime":79.36,"endTime":79.6,"body":"easy,"},{"speaker":"SPEAKER_00","startTime":79.68,"endTime":79.92,"body":"and"},{"speaker":"SPEAKER_00","startTime":79.92,"endTime":80.32,"body":"slightly"},{"speaker":"SPEAKER_00","startTime":80.32,"endTime":80.56,"body":"better"},{"speaker":"SPEAKER_00","startTime":80.56,"endTime":80.72,"body":"for"},{"speaker":"SPEAKER_00","startTime":80.72,"endTime":80.96,"body":"them"},{"speaker":"SPEAKER_00","startTime":80.96,"endTime":81.2,"body":"without"},{"speaker":"SPEAKER_00","startTime":81.2,"endTime":81.52,"body":"turning"},{"speaker":"SPEAKER_00","startTime":81.52,"endTime":81.92,"body":"breakfast"},{"speaker":"SPEAKER_00","startTime":81.92,"endTime":82.08,"body":"into"},{"speaker":"SPEAKER_00","startTime":82.08,"endTime":82.16,"body":"a"},{"speaker":"SPEAKER_00","startTime":82.16,"endTime":82.48,"body":"serious"},{"speaker":"SPEAKER_00","startTime":82.48,"endTime":82.88,"body":"guilt"},{"speaker":"SPEAKER_00","startTime":82.88,"endTime":83.04,"body":"trip."},{"speaker":"SPEAKER_00","startTime":83.12,"endTime":83.28,"body":"And"},{"speaker":"SPEAKER_00","startTime":83.28,"endTime":84.0,"body":"surreal"},{"speaker":"SPEAKER_00","startTime":84.0,"endTime":84.48,"body":"sits"},{"speaker":"SPEAKER_00","startTime":84.48,"endTime":84.8,"body":"right"},{"speaker":"SPEAKER_00","startTime":84.8,"endTime":85.04,"body":"in"},{"speaker":"SPEAKER_00","startTime":85.04,"endTime":85.2,"body":"that"},{"speaker":"SPEAKER_00","startTime":85.2,"endTime":85.6,"body":"gap."},{"speaker":"SPEAKER_00","startTime":85.76,"endTime":85.92,"body":"So"},{"speaker":"SPEAKER_00","startTime":86.0,"endTime":86.24,"body":"it's"},{"speaker":"SPEAKER_00","startTime":86.24,"endTime":86.48,"body":"so"},{"speaker":"SPEAKER_00","startTime":86.48,"endTime":86.64,"body":"important"},{"speaker":"SPEAKER_00","startTime":86.64,"endTime":86.8,"body":"to"},{"speaker":"SPEAKER_00","startTime":86.8,"endTime":87.2,"body":"realize"},{"speaker":"SPEAKER_00","startTime":87.2,"endTime":87.36,"body":"that"},{"speaker":"SPEAKER_00","startTime":87.36,"endTime":87.52,"body":"if"},{"speaker":"SPEAKER_00","startTime":87.52,"endTime":87.76,"body":"the"},{"speaker":"SPEAKER_00","startTime":87.76,"endTime":88.08,"body":"product"},{"speaker":"SPEAKER_00","startTime":88.08,"endTime":88.72,"body":"itself"},{"speaker":"SPEAKER_00","startTime":88.72,"endTime":89.12,"body":"doesn't"},{"speaker":"SPEAKER_00","startTime":89.12,"endTime":89.28,"body":"make"},{"speaker":"SPEAKER_00","startTime":89.28,"endTime":89.52,"body":"sense,"},{"speaker":"SPEAKER_00","startTime":89.68,"endTime":89.76,"body":"the"},{"speaker":"SPEAKER_00","startTime":89.76,"endTime":90.24,"body":"branding"},{"speaker":"SPEAKER_00","startTime":90.24,"endTime":90.8,"body":"alone"},{"speaker":"SPEAKER_00","startTime":90.8,"endTime":90.96,"body":"will"},{"speaker":"SPEAKER_00","startTime":90.96,"endTime":91.12,"body":"not"},{"speaker":"SPEAKER_00","startTime":91.12,"endTime":91.28,"body":"be"},{"speaker":"SPEAKER_00","startTime":91.28,"endTime":91.6,"body":"enough."},{"speaker":"SPEAKER_00","startTime":91.76,"endTime":92.0,"body":"So"},{"speaker":"SPEAKER_00","startTime":92.16,"endTime":92.48,"body":"great"},{"speaker":"SPEAKER_00","startTime":92.48,"endTime":93.12,"body":"branding"},{"speaker":"SPEAKER_00","startTime":93.12,"endTime":93.36,"body":"can"},{"speaker":"SPEAKER_00","startTime":93.36,"endTime":93.92,"body":"seriously"},{"speaker":"SPEAKER_00","startTime":93.92,"endTime":94.48,"body":"increase"},{"speaker":"SPEAKER_00","startTime":94.48,"endTime":95.04,"body":"desire,"},{"speaker":"SPEAKER_00","startTime":95.2,"endTime":95.36,"body":"but"},{"speaker":"SPEAKER_00","startTime":95.36,"endTime":95.52,"body":"it"},{"speaker":"SPEAKER_00","startTime":95.52,"endTime":95.84,"body":"cannot"},{"speaker":"SPEAKER_00","startTime":95.84,"endTime":96.32,"body":"rescue"},{"speaker":"SPEAKER_00","startTime":96.32,"endTime":96.48,"body":"a"},{"speaker":"SPEAKER_00","startTime":96.48,"endTime":97.04,"body":"fundamentally"},{"speaker":"SPEAKER_00","startTime":97.04,"endTime":97.52,"body":"pointless"},{"speaker":"SPEAKER_00","startTime":97.52,"endTime":97.84,"body":"offer"},{"speaker":"SPEAKER_00","startTime":97.84,"endTime":98.08,"body":"and"},{"speaker":"SPEAKER_00","startTime":98.08,"endTime":98.4,"body":"product."},{"speaker":"SPEAKER_00","startTime":98.64,"endTime":98.96,"body":"The"},{"speaker":"SPEAKER_00","startTime":98.96,"endTime":99.28,"body":"problem"},{"speaker":"SPEAKER_00","startTime":99.28,"endTime":99.6,"body":"with"},{"speaker":"SPEAKER_00","startTime":99.6,"endTime":99.92,"body":"most"},{"speaker":"SPEAKER_00","startTime":99.92,"endTime":100.4,"body":"premium"},{"speaker":"SPEAKER_00","startTime":100.56,"endTime":100.96,"body":"products"},{"speaker":"SPEAKER_00","startTime":100.96,"endTime":101.12,"body":"that"},{"speaker":"SPEAKER_00","startTime":101.12,"endTime":101.28,"body":"I"},{"speaker":"SPEAKER_00","startTime":101.28,"endTime":101.44,"body":"see"},{"speaker":"SPEAKER_00","startTime":101.44,"endTime":101.6,"body":"in"},{"speaker":"SPEAKER_00","startTime":101.6,"endTime":102.08,"body":"everyday"},{"speaker":"SPEAKER_00","startTime":102.08,"endTime":102.72,"body":"categories"},{"speaker":"SPEAKER_00","startTime":102.72,"endTime":102.88,"body":"is"},{"speaker":"SPEAKER_00","startTime":102.88,"endTime":103.12,"body":"this"},{"speaker":"SPEAKER_00","startTime":103.36,"endTime":103.52,"body":"people"},{"speaker":"SPEAKER_00","startTime":103.76,"endTime":104.32,"body":"compare"},{"speaker":"SPEAKER_00","startTime":104.32,"endTime":104.56,"body":"them"},{"speaker":"SPEAKER_00","startTime":104.56,"endTime":104.72,"body":"to"},{"speaker":"SPEAKER_00","startTime":104.72,"endTime":104.96,"body":"the"},{"speaker":"SPEAKER_00","startTime":104.96,"endTime":105.52,"body":"cheapest"},{"speaker":"SPEAKER_00","startTime":105.52,"endTime":105.92,"body":"version"},{"speaker":"SPEAKER_00","startTime":105.92,"endTime":106.4,"body":"immediately."},{"speaker":"SPEAKER_00","startTime":106.56,"endTime":106.8,"body":"It's"},{"speaker":"SPEAKER_00","startTime":106.8,"endTime":107.2,"body":"automatic,"},{"speaker":"SPEAKER_00","startTime":107.28,"endTime":107.44,"body":"right?"},{"speaker":"SPEAKER_00","startTime":107.52,"endTime":107.68,"body":"So"},{"speaker":"SPEAKER_00","startTime":107.76,"endTime":107.92,"body":"your"},{"speaker":"SPEAKER_00","startTime":107.92,"endTime":108.16,"body":"brain"},{"speaker":"SPEAKER_00","startTime":108.16,"endTime":108.4,"body":"thinks,"},{"speaker":"SPEAKER_00","startTime":108.56,"endTime":108.8,"body":"why"},{"speaker":"SPEAKER_00","startTime":108.8,"endTime":108.96,"body":"would"},{"speaker":"SPEAKER_00","startTime":108.96,"endTime":109.12,"body":"I"},{"speaker":"SPEAKER_00","startTime":109.12,"endTime":109.44,"body":"pay"},{"speaker":"SPEAKER_00","startTime":109.44,"endTime":109.76,"body":"$10"},{"speaker":"SPEAKER_00","startTime":110.08,"endTime":110.24,"body":"for"},{"speaker":"SPEAKER_00","startTime":110.24,"endTime":110.4,"body":"this"},{"speaker":"SPEAKER_00","startTime":110.4,"endTime":110.64,"body":"when"},{"speaker":"SPEAKER_00","startTime":110.64,"endTime":110.8,"body":"I"},{"speaker":"SPEAKER_00","startTime":110.8,"endTime":111.04,"body":"can"},{"speaker":"SPEAKER_00","startTime":111.04,"endTime":111.2,"body":"get"},{"speaker":"SPEAKER_00","startTime":111.2,"endTime":111.6,"body":"something"},{"speaker":"SPEAKER_00","startTime":111.6,"endTime":112.0,"body":"else"},{"speaker":"SPEAKER_00","startTime":112.0,"endTime":112.24,"body":"for"},{"speaker":"SPEAKER_00","startTime":112.24,"endTime":112.48,"body":"$5?"},{"speaker":"SPEAKER_00","startTime":113.04,"endTime":113.2,"body":"And"},{"speaker":"SPEAKER_00","startTime":113.2,"endTime":113.36,"body":"that"},{"speaker":"SPEAKER_00","startTime":113.36,"endTime":113.52,"body":"is"},{"speaker":"SPEAKER_00","startTime":113.52,"endTime":113.6,"body":"the"},{"speaker":"SPEAKER_00","startTime":113.6,"endTime":113.92,"body":"battle."},{"speaker":"SPEAKER_00","startTime":114.16,"endTime":114.4,"body":"Most"},{"speaker":"SPEAKER_00","startTime":114.4,"endTime":114.72,"body":"brands"},{"speaker":"SPEAKER_00","startTime":114.72,"endTime":115.04,"body":"actually"},{"speaker":"SPEAKER_00","startTime":115.04,"endTime":115.28,"body":"lose"},{"speaker":"SPEAKER_00","startTime":115.28,"endTime":115.52,"body":"to"},{"speaker":"SPEAKER_00","startTime":115.52,"endTime":115.84,"body":"it"},{"speaker":"SPEAKER_00","startTime":115.84,"endTime":116.08,"body":"because"},{"speaker":"SPEAKER_00","startTime":116.08,"endTime":116.24,"body":"they"},{"speaker":"SPEAKER_00","startTime":116.24,"endTime":116.48,"body":"try"},{"speaker":"SPEAKER_00","startTime":116.48,"endTime":116.64,"body":"to"},{"speaker":"SPEAKER_00","startTime":116.64,"endTime":117.2,"body":"justify"},{"speaker":"SPEAKER_00","startTime":117.2,"endTime":117.28,"body":"the"},{"speaker":"SPEAKER_00","startTime":117.28,"endTime":117.68,"body":"price"},{"speaker":"SPEAKER_00","startTime":117.68,"endTime":118.0,"body":"with"},{"speaker":"SPEAKER_00","startTime":118.0,"endTime":118.32,"body":"more"},{"speaker":"SPEAKER_00","startTime":118.32,"endTime":118.96,"body":"information,"},{"speaker":"SPEAKER_00","startTime":119.12,"endTime":119.36,"body":"more"},{"speaker":"SPEAKER_00","startTime":119.36,"endTime":120.0,"body":"claims,"},{"speaker":"SPEAKER_00","startTime":120.16,"endTime":120.4,"body":"more"},{"speaker":"SPEAKER_00","startTime":120.4,"endTime":121.04,"body":"in-depth"},{"speaker":"SPEAKER_00","startTime":121.04,"endTime":121.6,"body":"explanations,"},{"speaker":"SPEAKER_00","startTime":121.76,"endTime":122.0,"body":"more,"},{"speaker":"SPEAKER_00","startTime":122.08,"endTime":122.24,"body":"but"},{"speaker":"SPEAKER_00","startTime":122.24,"endTime":122.4,"body":"it's"},{"speaker":"SPEAKER_00","startTime":122.4,"endTime":122.64,"body":"better"},{"speaker":"SPEAKER_00","startTime":122.64,"endTime":122.8,"body":"for"},{"speaker":"SPEAKER_00","startTime":122.8,"endTime":122.96,"body":"you,"},{"speaker":"SPEAKER_00","startTime":123.04,"endTime":123.28,"body":"chat,"},{"speaker":"SPEAKER_00","startTime":123.36,"endTime":123.52,"body":"that"},{"speaker":"SPEAKER_00","startTime":123.52,"endTime":123.68,"body":"we"},{"speaker":"SPEAKER_00","startTime":123.68,"endTime":123.92,"body":"all"},{"speaker":"SPEAKER_00","startTime":123.92,"endTime":124.48,"body":"genuinely"},{"speaker":"SPEAKER_00","startTime":124.48,"endTime":124.8,"body":"hate."},{"speaker":"SPEAKER_00","startTime":124.88,"endTime":125.2,"body":"And"},{"speaker":"SPEAKER_00","startTime":125.2,"endTime":125.44,"body":"that"},{"speaker":"SPEAKER_00","startTime":125.44,"endTime":125.6,"body":"really"},{"speaker":"SPEAKER_00","startTime":125.84,"endTime":126.08,"body":"works."},{"speaker":"SPEAKER_00","startTime":126.24,"endTime":126.72,"body":"Customers"},{"speaker":"SPEAKER_00","startTime":126.72,"endTime":126.88,"body":"are"},{"speaker":"SPEAKER_00","startTime":126.88,"endTime":127.28,"body":"asking"},{"speaker":"SPEAKER_00","startTime":127.28,"endTime":127.44,"body":"one"},{"speaker":"SPEAKER_00","startTime":127.44,"endTime":127.68,"body":"very"},{"speaker":"SPEAKER_00","startTime":127.68,"endTime":127.92,"body":"simple"},{"speaker":"SPEAKER_00","startTime":127.92,"endTime":128.24,"body":"question"},{"speaker":"SPEAKER_00","startTime":128.24,"endTime":128.4,"body":"that"},{"speaker":"SPEAKER_00","startTime":128.4,"endTime":128.56,"body":"they"},{"speaker":"SPEAKER_00","startTime":128.56,"endTime":128.72,"body":"only"},{"speaker":"SPEAKER_00","startTime":128.72,"endTime":128.88,"body":"want"},{"speaker":"SPEAKER_00","startTime":128.88,"endTime":129.04,"body":"the"},{"speaker":"SPEAKER_00","startTime":129.04,"endTime":129.52,"body":"attitude"},{"speaker":"SPEAKER_00","startTime":129.52,"endTime":129.68,"body":"to,"},{"speaker":"SPEAKER_00","startTime":129.76,"endTime":129.92,"body":"which"},{"speaker":"SPEAKER_00","startTime":129.92,"endTime":130.0,"body":"is"},{"speaker":"SPEAKER_00","startTime":130.16,"endTime":130.4,"body":"does"},{"speaker":"SPEAKER_00","startTime":130.4,"endTime":130.56,"body":"this"},{"speaker":"SPEAKER_00","startTime":130.56,"endTime":130.8,"body":"feel"},{"speaker":"SPEAKER_00","startTime":130.8,"endTime":130.96,"body":"worth"},{"speaker":"SPEAKER_00","startTime":130.96,"endTime":131.2,"body":"it?"},{"speaker":"SPEAKER_00","startTime":131.44,"endTime":132.16,"body":"Surreal"},{"speaker":"SPEAKER_00","startTime":132.16,"endTime":132.56,"body":"understood"},{"speaker":"SPEAKER_00","startTime":132.56,"endTime":132.72,"body":"that"},{"speaker":"SPEAKER_00","startTime":132.72,"endTime":132.8,"body":"the"},{"speaker":"SPEAKER_00","startTime":132.8,"endTime":133.12,"body":"answer"},{"speaker":"SPEAKER_00","startTime":133.12,"endTime":133.2,"body":"to"},{"speaker":"SPEAKER_00","startTime":133.2,"endTime":133.36,"body":"that"},{"speaker":"SPEAKER_00","startTime":133.36,"endTime":133.76,"body":"question"},{"speaker":"SPEAKER_00","startTime":133.76,"endTime":133.92,"body":"is"},{"speaker":"SPEAKER_00","startTime":133.92,"endTime":134.16,"body":"not"},{"speaker":"SPEAKER_00","startTime":134.16,"endTime":134.32,"body":"just"},{"speaker":"SPEAKER_00","startTime":134.32,"endTime":134.56,"body":"about"},{"speaker":"SPEAKER_00","startTime":134.56,"endTime":134.8,"body":"what"},{"speaker":"SPEAKER_00","startTime":134.8,"endTime":134.96,"body":"the"},{"speaker":"SPEAKER_00","startTime":134.96,"endTime":135.2,"body":"product"},{"speaker":"SPEAKER_00","startTime":135.2,"endTime":135.44,"body":"is,"},{"speaker":"SPEAKER_00","startTime":135.52,"endTime":135.76,"body":"it's"},{"speaker":"SPEAKER_00","startTime":135.76,"endTime":136.0,"body":"about"},{"speaker":"SPEAKER_00","startTime":136.0,"endTime":136.16,"body":"how"},{"speaker":"SPEAKER_00","startTime":136.16,"endTime":136.4,"body":"it"},{"speaker":"SPEAKER_00","startTime":136.4,"endTime":136.8,"body":"feels"},{"speaker":"SPEAKER_00","startTime":136.8,"endTime":137.04,"body":"to"},{"speaker":"SPEAKER_00","startTime":137.04,"endTime":137.28,"body":"actually"},{"speaker":"SPEAKER_00","startTime":137.28,"endTime":137.52,"body":"buy"},{"speaker":"SPEAKER_00","startTime":137.52,"endTime":137.68,"body":"it."},{"speaker":"SPEAKER_00","startTime":137.84,"endTime":138.08,"body":"What"},{"speaker":"SPEAKER_00","startTime":138.08,"endTime":138.72,"body":"Surreal"},{"speaker":"SPEAKER_00","startTime":138.72,"endTime":138.88,"body":"did"},{"speaker":"SPEAKER_00","startTime":138.88,"endTime":139.12,"body":"really"},{"speaker":"SPEAKER_00","startTime":139.12,"endTime":139.36,"body":"well"},{"speaker":"SPEAKER_00","startTime":139.36,"endTime":139.6,"body":"is"},{"speaker":"SPEAKER_00","startTime":139.6,"endTime":139.92,"body":"shift"},{"speaker":"SPEAKER_00","startTime":139.92,"endTime":140.16,"body":"that"},{"speaker":"SPEAKER_00","startTime":140.16,"endTime":140.56,"body":"comparison."},{"speaker":"SPEAKER_00","startTime":140.72,"endTime":140.88,"body":"They"},{"speaker":"SPEAKER_00","startTime":140.88,"endTime":141.12,"body":"didn't"},{"speaker":"SPEAKER_00","startTime":141.12,"endTime":141.28,"body":"try"},{"speaker":"SPEAKER_00","startTime":141.28,"endTime":141.44,"body":"to"},{"speaker":"SPEAKER_00","startTime":141.44,"endTime":141.76,"body":"win"},{"speaker":"SPEAKER_00","startTime":141.76,"endTime":142.0,"body":"against"},{"speaker":"SPEAKER_00","startTime":142.0,"endTime":142.16,"body":"the"},{"speaker":"SPEAKER_00","startTime":142.16,"endTime":142.64,"body":"cheapest"},{"speaker":"SPEAKER_00","startTime":142.64,"endTime":143.04,"body":"cereal."},{"speaker":"SPEAKER_00","startTime":143.12,"endTime":143.28,"body":"They"},{"speaker":"SPEAKER_00","startTime":143.28,"endTime":143.44,"body":"knew"},{"speaker":"SPEAKER_00","startTime":143.44,"endTime":143.6,"body":"that"},{"speaker":"SPEAKER_00","startTime":143.6,"endTime":144.0,"body":"wasn't"},{"speaker":"SPEAKER_00","startTime":144.0,"endTime":144.16,"body":"them,"},{"speaker":"SPEAKER_00","startTime":144.32,"endTime":144.48,"body":"but"},{"speaker":"SPEAKER_00","startTime":144.48,"endTime":144.72,"body":"they"},{"speaker":"SPEAKER_00","startTime":144.72,"endTime":145.12,"body":"changed"},{"speaker":"SPEAKER_00","startTime":145.12,"endTime":145.28,"body":"what"},{"speaker":"SPEAKER_00","startTime":145.28,"endTime":145.44,"body":"you"},{"speaker":"SPEAKER_00","startTime":145.44,"endTime":145.76,"body":"actually"},{"speaker":"SPEAKER_00","startTime":145.76,"endTime":146.16,"body":"compare"},{"speaker":"SPEAKER_00","startTime":146.16,"endTime":146.4,"body":"them"},{"speaker":"SPEAKER_00","startTime":146.4,"endTime":146.56,"body":"to."},{"speaker":"SPEAKER_00","startTime":146.72,"endTime":146.88,"body":"And"},{"speaker":"SPEAKER_00","startTime":146.88,"endTime":147.04,"body":"they"},{"speaker":"SPEAKER_00","startTime":147.04,"endTime":147.28,"body":"did"},{"speaker":"SPEAKER_00","startTime":147.28,"endTime":147.44,"body":"this"},{"speaker":"SPEAKER_00","startTime":147.44,"endTime":147.6,"body":"in"},{"speaker":"SPEAKER_00","startTime":147.6,"endTime":147.84,"body":"four"},{"speaker":"SPEAKER_00","startTime":147.84,"endTime":148.16,"body":"different"},{"speaker":"SPEAKER_00","startTime":148.16,"endTime":148.48,"body":"ways."},{"speaker":"SPEAKER_00","startTime":148.64,"endTime":148.96,"body":"Number"},{"speaker":"SPEAKER_00","startTime":148.96,"endTime":149.2,"body":"one,"},{"speaker":"SPEAKER_00","startTime":149.28,"endTime":149.52,"body":"they"},{"speaker":"SPEAKER_00","startTime":149.52,"endTime":149.92,"body":"moved"},{"speaker":"SPEAKER_00","startTime":149.92,"endTime":150.16,"body":"the"},{"speaker":"SPEAKER_00","startTime":150.16,"endTime":150.56,"body":"product"},{"speaker":"SPEAKER_00","startTime":150.56,"endTime":150.72,"body":"out"},{"speaker":"SPEAKER_00","startTime":150.72,"endTime":150.96,"body":"of"},{"speaker":"SPEAKER_00","startTime":150.96,"endTime":151.44,"body":"basic"},{"speaker":"SPEAKER_00","startTime":151.44,"endTime":152.0,"body":"cereal"},{"speaker":"SPEAKER_00","startTime":152.0,"endTime":152.56,"body":"territory."},{"speaker":"SPEAKER_00","startTime":152.64,"endTime":152.88,"body":"And"},{"speaker":"SPEAKER_00","startTime":152.88,"endTime":153.04,"body":"this"},{"speaker":"SPEAKER_00","startTime":153.04,"endTime":153.2,"body":"is"},{"speaker":"SPEAKER_00","startTime":153.2,"endTime":153.28,"body":"the"},{"speaker":"SPEAKER_00","startTime":153.28,"endTime":153.44,"body":"first"},{"speaker":"SPEAKER_00","startTime":153.44,"endTime":153.68,"body":"thing"},{"speaker":"SPEAKER_00","startTime":153.68,"endTime":153.84,"body":"they"},{"speaker":"SPEAKER_00","startTime":153.84,"endTime":154.24,"body":"nailed."},{"speaker":"SPEAKER_00","startTime":154.32,"endTime":154.48,"body":"If"},{"speaker":"SPEAKER_00","startTime":154.48,"endTime":155.12,"body":"Surreal"},{"speaker":"SPEAKER_00","startTime":155.12,"endTime":155.36,"body":"looked"},{"speaker":"SPEAKER_00","startTime":155.36,"endTime":155.44,"body":"like"},{"speaker":"SPEAKER_00","startTime":155.44,"endTime":155.52,"body":"a"},{"speaker":"SPEAKER_00","startTime":155.52,"endTime":155.84,"body":"standard"},{"speaker":"SPEAKER_00","startTime":155.84,"endTime":156.24,"body":"cereal"},{"speaker":"SPEAKER_00","startTime":156.24,"endTime":156.56,"body":"brand,"},{"speaker":"SPEAKER_00","startTime":156.64,"endTime":156.8,"body":"then"},{"speaker":"SPEAKER_00","startTime":156.8,"endTime":156.96,"body":"the"},{"speaker":"SPEAKER_00","startTime":156.96,"endTime":157.28,"body":"price"},{"speaker":"SPEAKER_00","startTime":157.28,"endTime":157.52,"body":"would"},{"speaker":"SPEAKER_00","startTime":157.52,"endTime":157.92,"body":"feel"},{"speaker":"SPEAKER_00","startTime":157.92,"endTime":158.8,"body":"genuinely"},{"speaker":"SPEAKER_00","startTime":158.8,"endTime":159.44,"body":"insane."},{"speaker":"SPEAKER_00","startTime":159.52,"endTime":159.76,"body":"But"},{"speaker":"SPEAKER_00","startTime":159.76,"endTime":159.84,"body":"it"},{"speaker":"SPEAKER_00","startTime":159.84,"endTime":160.16,"body":"doesn't."},{"speaker":"SPEAKER_00","startTime":160.24,"endTime":160.56,"body":"Nothing"},{"speaker":"SPEAKER_00","startTime":160.56,"endTime":160.8,"body":"about"},{"speaker":"SPEAKER_00","startTime":160.8,"endTime":160.96,"body":"the"},{"speaker":"SPEAKER_00","startTime":160.96,"endTime":161.28,"body":"brand"},{"speaker":"SPEAKER_00","startTime":161.28,"endTime":161.6,"body":"feels"},{"speaker":"SPEAKER_00","startTime":161.6,"endTime":162.08,"body":"cheap"},{"speaker":"SPEAKER_00","startTime":162.08,"endTime":162.24,"body":"or"},{"speaker":"SPEAKER_00","startTime":162.24,"endTime":162.72,"body":"functional"},{"speaker":"SPEAKER_00","startTime":162.72,"endTime":162.96,"body":"or"},{"speaker":"SPEAKER_00","startTime":162.96,"endTime":163.68,"body":"interchangeable."},{"speaker":"SPEAKER_00","startTime":163.76,"endTime":163.92,"body":"It"},{"speaker":"SPEAKER_00","startTime":163.92,"endTime":164.24,"body":"feels"},{"speaker":"SPEAKER_00","startTime":164.24,"endTime":164.48,"body":"really"},{"speaker":"SPEAKER_00","startTime":164.48,"endTime":164.96,"body":"distinct"},{"speaker":"SPEAKER_00","startTime":164.96,"endTime":165.12,"body":"and"},{"speaker":"SPEAKER_00","startTime":165.12,"endTime":165.68,"body":"intentional,"},{"speaker":"SPEAKER_00","startTime":165.84,"endTime":166.0,"body":"really"},{"speaker":"SPEAKER_00","startTime":166.0,"endTime":166.48,"body":"premium"},{"speaker":"SPEAKER_00","startTime":166.56,"endTime":166.8,"body":"and"},{"speaker":"SPEAKER_00","startTime":166.8,"endTime":167.2,"body":"slightly"},{"speaker":"SPEAKER_00","startTime":167.2,"endTime":167.6,"body":"removed"},{"speaker":"SPEAKER_00","startTime":167.6,"endTime":167.68,"body":"from"},{"speaker":"SPEAKER_00","startTime":167.68,"endTime":167.84,"body":"the"},{"speaker":"SPEAKER_00","startTime":167.84,"endTime":168.0,"body":"rest"},{"speaker":"SPEAKER_00","startTime":168.0,"endTime":168.08,"body":"of"},{"speaker":"SPEAKER_00","startTime":168.08,"endTime":168.16,"body":"the"},{"speaker":"SPEAKER_00","startTime":168.16,"endTime":168.56,"body":"shelf."},{"speaker":"SPEAKER_00","startTime":168.72,"endTime":168.96,"body":"So"},{"speaker":"SPEAKER_00","startTime":168.96,"endTime":169.2,"body":"now"},{"speaker":"SPEAKER_00","startTime":169.2,"endTime":169.36,"body":"that"},{"speaker":"SPEAKER_00","startTime":169.36,"endTime":169.92,"body":"comparison"},{"speaker":"SPEAKER_00","startTime":169.92,"endTime":170.32,"body":"changes."},{"speaker":"SPEAKER_00","startTime":170.4,"endTime":170.56,"body":"So"},{"speaker":"SPEAKER_00","startTime":170.56,"endTime":170.72,"body":"when"},{"speaker":"SPEAKER_00","startTime":170.72,"endTime":170.8,"body":"you"},{"speaker":"SPEAKER_00","startTime":170.8,"endTime":170.96,"body":"pick"},{"speaker":"SPEAKER_00","startTime":170.96,"endTime":171.12,"body":"it"},{"speaker":"SPEAKER_00","startTime":171.12,"endTime":171.28,"body":"off"},{"speaker":"SPEAKER_00","startTime":171.28,"endTime":171.36,"body":"the"},{"speaker":"SPEAKER_00","startTime":171.36,"endTime":171.6,"body":"shelf,"},{"speaker":"SPEAKER_00","startTime":171.68,"endTime":171.92,"body":"you're"},{"speaker":"SPEAKER_00","startTime":171.92,"endTime":172.0,"body":"no"},{"speaker":"SPEAKER_00","startTime":172.0,"endTime":172.24,"body":"longer"},{"speaker":"SPEAKER_00","startTime":172.24,"endTime":172.56,"body":"thinking,"},{"speaker":"SPEAKER_00","startTime":172.8,"endTime":173.04,"body":"okay,"},{"speaker":"SPEAKER_00","startTime":173.12,"endTime":173.28,"body":"what"},{"speaker":"SPEAKER_00","startTime":173.28,"endTime":173.36,"body":"am"},{"speaker":"SPEAKER_00","startTime":173.36,"endTime":173.52,"body":"I"},{"speaker":"SPEAKER_00","startTime":173.52,"endTime":173.84,"body":"choosing"},{"speaker":"SPEAKER_00","startTime":173.84,"endTime":173.92,"body":"here?"},{"speaker":"SPEAKER_00","startTime":174.08,"endTime":174.48,"body":"Corner"},{"speaker":"SPEAKER_00","startTime":174.48,"endTime":174.96,"body":"flakes"},{"speaker":"SPEAKER_00","startTime":174.96,"endTime":175.28,"body":"versus"},{"speaker":"SPEAKER_00","startTime":175.28,"endTime":175.76,"body":"cereal."},{"speaker":"SPEAKER_00","startTime":175.84,"endTime":176.16,"body":"You're"},{"speaker":"SPEAKER_00","startTime":176.16,"endTime":176.48,"body":"thinking"},{"speaker":"SPEAKER_00","startTime":176.72,"endTime":176.96,"body":"this"},{"speaker":"SPEAKER_00","startTime":177.04,"endTime":177.28,"body":"or"},{"speaker":"SPEAKER_00","startTime":177.28,"endTime":177.44,"body":"the"},{"speaker":"SPEAKER_00","startTime":177.44,"endTime":177.84,"body":"cheapest"},{"speaker":"SPEAKER_00","startTime":177.84,"endTime":178.24,"body":"cereal"},{"speaker":"SPEAKER_00","startTime":178.24,"endTime":178.32,"body":"I"},{"speaker":"SPEAKER_00","startTime":178.32,"endTime":178.48,"body":"can"},{"speaker":"SPEAKER_00","startTime":178.48,"endTime":178.72,"body":"find."},{"speaker":"SPEAKER_00","startTime":178.88,"endTime":179.12,"body":"And"},{"speaker":"SPEAKER_00","startTime":179.12,"endTime":179.44,"body":"once"},{"speaker":"SPEAKER_00","startTime":179.44,"endTime":179.6,"body":"you"},{"speaker":"SPEAKER_00","startTime":179.6,"endTime":179.92,"body":"change"},{"speaker":"SPEAKER_00","startTime":179.92,"endTime":180.08,"body":"the"},{"speaker":"SPEAKER_00","startTime":180.08,"endTime":180.8,"body":"comparison"},{"speaker":"SPEAKER_00","startTime":180.8,"endTime":181.04,"body":"set,"},{"speaker":"SPEAKER_00","startTime":181.12,"endTime":181.36,"body":"you"},{"speaker":"SPEAKER_00","startTime":181.36,"endTime":181.68,"body":"change"},{"speaker":"SPEAKER_00","startTime":181.68,"endTime":181.84,"body":"how"},{"speaker":"SPEAKER_00","startTime":181.84,"endTime":181.92,"body":"the"},{"speaker":"SPEAKER_00","startTime":181.92,"endTime":182.24,"body":"price"},{"speaker":"SPEAKER_00","startTime":182.24,"endTime":182.48,"body":"then"},{"speaker":"SPEAKER_00","startTime":182.48,"endTime":182.8,"body":"feels."},{"speaker":"SPEAKER_00","startTime":182.96,"endTime":183.12,"body":"Which"},{"speaker":"SPEAKER_00","startTime":183.12,"endTime":183.44,"body":"leads"},{"speaker":"SPEAKER_00","startTime":183.44,"endTime":183.52,"body":"me"},{"speaker":"SPEAKER_00","startTime":183.52,"endTime":183.6,"body":"on"},{"speaker":"SPEAKER_00","startTime":183.6,"endTime":183.76,"body":"to"},{"speaker":"SPEAKER_00","startTime":183.76,"endTime":184.0,"body":"number"},{"speaker":"SPEAKER_00","startTime":184.0,"endTime":184.24,"body":"two."},{"speaker":"SPEAKER_00","startTime":184.32,"endTime":184.48,"body":"They"},{"speaker":"SPEAKER_00","startTime":184.48,"endTime":184.96,"body":"removed"},{"speaker":"SPEAKER_00","startTime":184.96,"endTime":185.12,"body":"the"},{"speaker":"SPEAKER_00","startTime":185.12,"endTime":185.68,"body":"healthy"},{"speaker":"SPEAKER_00","startTime":185.68,"endTime":186.24,"body":"guilt"},{"speaker":"SPEAKER_00","startTime":186.24,"endTime":186.64,"body":"energy."},{"speaker":"SPEAKER_00","startTime":186.88,"endTime":187.12,"body":"This"},{"speaker":"SPEAKER_00","startTime":187.12,"endTime":187.44,"body":"is"},{"speaker":"SPEAKER_00","startTime":187.44,"endTime":187.68,"body":"where,"},{"speaker":"SPEAKER_00","startTime":187.84,"endTime":188.0,"body":"oh,"},{"speaker":"SPEAKER_00","startTime":188.24,"endTime":188.4,"body":"I"},{"speaker":"SPEAKER_00","startTime":188.4,"endTime":188.64,"body":"can't"},{"speaker":"SPEAKER_00","startTime":188.64,"endTime":188.88,"body":"even"},{"speaker":"SPEAKER_00","startTime":188.88,"endTime":189.04,"body":"tell"},{"speaker":"SPEAKER_00","startTime":189.04,"endTime":189.2,"body":"you,"},{"speaker":"SPEAKER_00","startTime":189.28,"endTime":189.44,"body":"so"},{"speaker":"SPEAKER_00","startTime":189.44,"endTime":189.6,"body":"many"},{"speaker":"SPEAKER_00","startTime":189.6,"endTime":190.08,"body":"brands"},{"speaker":"SPEAKER_00","startTime":190.08,"endTime":190.24,"body":"go"},{"speaker":"SPEAKER_00","startTime":190.24,"endTime":190.56,"body":"wrong."},{"speaker":"SPEAKER_00","startTime":190.8,"endTime":190.96,"body":"They"},{"speaker":"SPEAKER_00","startTime":190.96,"endTime":191.28,"body":"tried"},{"speaker":"SPEAKER_00","startTime":191.28,"endTime":191.44,"body":"to"},{"speaker":"SPEAKER_00","startTime":191.44,"endTime":192.08,"body":"justify"},{"speaker":"SPEAKER_00","startTime":192.08,"endTime":192.24,"body":"a"},{"speaker":"SPEAKER_00","startTime":192.24,"endTime":192.72,"body":"higher"},{"speaker":"SPEAKER_00","startTime":192.72,"endTime":193.2,"body":"price"},{"speaker":"SPEAKER_00","startTime":193.2,"endTime":193.36,"body":"by"},{"speaker":"SPEAKER_00","startTime":193.36,"endTime":193.68,"body":"making"},{"speaker":"SPEAKER_00","startTime":193.68,"endTime":193.92,"body":"the"},{"speaker":"SPEAKER_00","startTime":193.92,"endTime":194.4,"body":"product"},{"speaker":"SPEAKER_00","startTime":194.4,"endTime":194.88,"body":"feel"},{"speaker":"SPEAKER_00","startTime":194.88,"endTime":195.28,"body":"better"},{"speaker":"SPEAKER_00","startTime":195.28,"endTime":195.52,"body":"for"},{"speaker":"SPEAKER_00","startTime":195.52,"endTime":195.68,"body":"you,"},{"speaker":"SPEAKER_00","startTime":195.92,"endTime":196.16,"body":"more"},{"speaker":"SPEAKER_00","startTime":196.16,"endTime":196.56,"body":"serious,"},{"speaker":"SPEAKER_00","startTime":196.64,"endTime":196.8,"body":"and"},{"speaker":"SPEAKER_00","startTime":196.8,"endTime":196.96,"body":"it"},{"speaker":"SPEAKER_00","startTime":196.96,"endTime":197.2,"body":"ends"},{"speaker":"SPEAKER_00","startTime":197.2,"endTime":197.36,"body":"up"},{"speaker":"SPEAKER_00","startTime":197.36,"endTime":197.68,"body":"feeling"},{"speaker":"SPEAKER_00","startTime":197.68,"endTime":197.84,"body":"like,"},{"speaker":"SPEAKER_00","startTime":198.0,"endTime":198.24,"body":"okay,"},{"speaker":"SPEAKER_00","startTime":198.32,"endTime":198.48,"body":"you"},{"speaker":"SPEAKER_00","startTime":198.48,"endTime":198.64,"body":"should"},{"speaker":"SPEAKER_00","startTime":198.64,"endTime":198.88,"body":"buy"},{"speaker":"SPEAKER_00","startTime":198.88,"endTime":199.12,"body":"this,"},{"speaker":"SPEAKER_00","startTime":199.2,"endTime":199.36,"body":"which"},{"speaker":"SPEAKER_00","startTime":199.44,"endTime":199.68,"body":"for"},{"speaker":"SPEAKER_00","startTime":199.68,"endTime":200.0,"body":"most"},{"speaker":"SPEAKER_00","startTime":200.0,"endTime":200.16,"body":"people"},{"speaker":"SPEAKER_00","startTime":200.32,"endTime":200.48,"body":"is"},{"speaker":"SPEAKER_00","startTime":200.48,"endTime":200.64,"body":"not"},{"speaker":"SPEAKER_00","startTime":200.64,"endTime":200.8,"body":"really"},{"speaker":"SPEAKER_00","startTime":200.8,"endTime":200.96,"body":"a"},{"speaker":"SPEAKER_00","startTime":200.96,"endTime":201.2,"body":"fun"},{"speaker":"SPEAKER_00","startTime":201.2,"endTime":201.52,"body":"buying"},{"speaker":"SPEAKER_00","startTime":201.52,"endTime":201.76,"body":"experience."},{"speaker":"SPEAKER_00","startTime":202.0,"endTime":202.56,"body":"Surreal"},{"speaker":"SPEAKER_00","startTime":202.56,"endTime":202.72,"body":"did"},{"speaker":"SPEAKER_00","startTime":202.72,"endTime":202.8,"body":"the"},{"speaker":"SPEAKER_00","startTime":202.8,"endTime":203.12,"body":"opposite"},{"speaker":"SPEAKER_00","startTime":203.12,"endTime":203.28,"body":"here."},{"speaker":"SPEAKER_00","startTime":203.44,"endTime":203.6,"body":"They"},{"speaker":"SPEAKER_00","startTime":203.6,"endTime":203.84,"body":"made"},{"speaker":"SPEAKER_00","startTime":203.84,"endTime":204.0,"body":"it"},{"speaker":"SPEAKER_00","startTime":204.0,"endTime":204.24,"body":"feel"},{"speaker":"SPEAKER_00","startTime":204.24,"endTime":204.48,"body":"really"},{"speaker":"SPEAKER_00","startTime":204.48,"endTime":204.72,"body":"sort"},{"speaker":"SPEAKER_00","startTime":204.72,"endTime":204.96,"body":"of"},{"speaker":"SPEAKER_00","startTime":204.96,"endTime":205.28,"body":"light,"},{"speaker":"SPEAKER_00","startTime":205.36,"endTime":205.84,"body":"self-aware,"},{"speaker":"SPEAKER_00","startTime":205.92,"endTime":206.08,"body":"and"},{"speaker":"SPEAKER_00","startTime":206.08,"endTime":206.24,"body":"not"},{"speaker":"SPEAKER_00","startTime":206.24,"endTime":206.4,"body":"like"},{"speaker":"SPEAKER_00","startTime":206.4,"endTime":206.56,"body":"you're"},{"speaker":"SPEAKER_00","startTime":206.56,"endTime":206.8,"body":"making"},{"speaker":"SPEAKER_00","startTime":206.8,"endTime":206.96,"body":"a"},{"speaker":"SPEAKER_00","startTime":206.96,"endTime":207.28,"body":"super"},{"speaker":"SPEAKER_00","startTime":207.28,"endTime":207.68,"body":"moral"},{"speaker":"SPEAKER_00","startTime":207.68,"endTime":208.24,"body":"decision"},{"speaker":"SPEAKER_00","startTime":208.24,"endTime":208.4,"body":"in"},{"speaker":"SPEAKER_00","startTime":208.4,"endTime":208.48,"body":"the"},{"speaker":"SPEAKER_00","startTime":208.48,"endTime":208.72,"body":"middle"},{"speaker":"SPEAKER_00","startTime":208.72,"endTime":208.8,"body":"of"},{"speaker":"SPEAKER_00","startTime":208.8,"endTime":208.96,"body":"the"},{"speaker":"SPEAKER_00","startTime":208.96,"endTime":209.28,"body":"cereal"},{"speaker":"SPEAKER_00","startTime":209.28,"endTime":209.68,"body":"aisle."},{"speaker":"SPEAKER_00","startTime":209.84,"endTime":210.0,"body":"People"},{"speaker":"SPEAKER_00","startTime":210.0,"endTime":210.16,"body":"are"},{"speaker":"SPEAKER_00","startTime":210.16,"endTime":210.32,"body":"much"},{"speaker":"SPEAKER_00","startTime":210.32,"endTime":210.48,"body":"more"},{"speaker":"SPEAKER_00","startTime":210.48,"endTime":210.8,"body":"likely"},{"speaker":"SPEAKER_00","startTime":210.8,"endTime":211.04,"body":"to"},{"speaker":"SPEAKER_00","startTime":211.04,"endTime":211.2,"body":"part"},{"speaker":"SPEAKER_00","startTime":211.2,"endTime":211.36,"body":"with"},{"speaker":"SPEAKER_00","startTime":211.36,"endTime":211.6,"body":"their"},{"speaker":"SPEAKER_00","startTime":211.6,"endTime":211.92,"body":"cash"},{"speaker":"SPEAKER_00","startTime":211.92,"endTime":212.16,"body":"on"},{"speaker":"SPEAKER_00","startTime":212.16,"endTime":212.4,"body":"something"},{"speaker":"SPEAKER_00","startTime":212.4,"endTime":212.56,"body":"that"},{"speaker":"SPEAKER_00","startTime":212.56,"endTime":212.88,"body":"feels"},{"speaker":"SPEAKER_00","startTime":212.88,"endTime":213.44,"body":"genuinely"},{"speaker":"SPEAKER_00","startTime":213.44,"endTime":214.0,"body":"enjoyable,"},{"speaker":"SPEAKER_00","startTime":214.16,"endTime":214.4,"body":"even"},{"speaker":"SPEAKER_00","startTime":214.4,"endTime":214.56,"body":"to"},{"speaker":"SPEAKER_00","startTime":214.56,"endTime":214.8,"body":"something"},{"speaker":"SPEAKER_00","startTime":214.8,"endTime":214.96,"body":"that"},{"speaker":"SPEAKER_00","startTime":214.96,"endTime":215.28,"body":"might"},{"speaker":"SPEAKER_00","startTime":215.28,"endTime":215.44,"body":"come"},{"speaker":"SPEAKER_00","startTime":215.44,"endTime":215.6,"body":"as"},{"speaker":"SPEAKER_00","startTime":215.6,"endTime":216.16,"body":"random"},{"speaker":"SPEAKER_00","startTime":216.16,"endTime":216.32,"body":"as"},{"speaker":"SPEAKER_00","startTime":216.32,"endTime":216.64,"body":"buying"},{"speaker":"SPEAKER_00","startTime":216.64,"endTime":216.8,"body":"a"},{"speaker":"SPEAKER_00","startTime":216.8,"endTime":216.96,"body":"box"},{"speaker":"SPEAKER_00","startTime":216.96,"endTime":217.12,"body":"of"},{"speaker":"SPEAKER_00","startTime":217.12,"endTime":217.6,"body":"cereal,"},{"speaker":"SPEAKER_00","startTime":217.84,"endTime":218.16,"body":"then"},{"speaker":"SPEAKER_00","startTime":218.16,"endTime":218.56,"body":"something"},{"speaker":"SPEAKER_00","startTime":218.56,"endTime":218.72,"body":"that"},{"speaker":"SPEAKER_00","startTime":218.72,"endTime":219.04,"body":"feels"},{"speaker":"SPEAKER_00","startTime":219.04,"endTime":219.36,"body":"like"},{"speaker":"SPEAKER_00","startTime":219.36,"endTime":219.76,"body":"solely"},{"speaker":"SPEAKER_00","startTime":219.76,"endTime":220.64,"body":"self-improvement."},{"speaker":"SPEAKER_00","startTime":220.8,"endTime":221.04,"body":"Number"},{"speaker":"SPEAKER_00","startTime":221.04,"endTime":221.36,"body":"three,"},{"speaker":"SPEAKER_00","startTime":221.44,"endTime":221.6,"body":"they"},{"speaker":"SPEAKER_00","startTime":221.6,"endTime":221.84,"body":"made"},{"speaker":"SPEAKER_00","startTime":221.84,"endTime":221.92,"body":"the"},{"speaker":"SPEAKER_00","startTime":221.92,"endTime":222.16,"body":"brand"},{"speaker":"SPEAKER_00","startTime":222.16,"endTime":222.32,"body":"do"},{"speaker":"SPEAKER_00","startTime":222.32,"endTime":222.48,"body":"the"},{"speaker":"SPEAKER_00","startTime":222.48,"endTime":222.8,"body":"heavy"},{"speaker":"SPEAKER_00","startTime":222.8,"endTime":223.2,"body":"lifting,"},{"speaker":"SPEAKER_00","startTime":223.28,"endTime":223.52,"body":"not"},{"speaker":"SPEAKER_00","startTime":223.52,"endTime":223.6,"body":"the"},{"speaker":"SPEAKER_00","startTime":223.6,"endTime":224.0,"body":"claims."},{"speaker":"SPEAKER_00","startTime":224.16,"endTime":224.32,"body":"And"},{"speaker":"SPEAKER_00","startTime":224.32,"endTime":224.4,"body":"a"},{"speaker":"SPEAKER_00","startTime":224.4,"endTime":224.56,"body":"lot"},{"speaker":"SPEAKER_00","startTime":224.56,"endTime":224.64,"body":"of"},{"speaker":"SPEAKER_00","startTime":224.64,"endTime":225.12,"body":"premium"},{"speaker":"SPEAKER_00","startTime":225.12,"endTime":225.44,"body":"products"},{"speaker":"SPEAKER_00","startTime":225.44,"endTime":225.76,"body":"lean"},{"speaker":"SPEAKER_00","startTime":225.76,"endTime":225.92,"body":"very"},{"speaker":"SPEAKER_00","startTime":225.92,"endTime":226.48,"body":"heavily"},{"speaker":"SPEAKER_00","startTime":226.48,"endTime":226.8,"body":"on"},{"speaker":"SPEAKER_00","startTime":226.8,"endTime":227.2,"body":"protein"},{"speaker":"SPEAKER_00","startTime":227.2,"endTime":227.6,"body":"numbers,"},{"speaker":"SPEAKER_00","startTime":227.76,"endTime":228.0,"body":"health"},{"speaker":"SPEAKER_00","startTime":228.0,"endTime":228.48,"body":"benefits,"},{"speaker":"SPEAKER_00","startTime":228.64,"endTime":229.04,"body":"functional"},{"speaker":"SPEAKER_00","startTime":229.04,"endTime":229.52,"body":"ingredients."},{"speaker":"SPEAKER_00","startTime":229.68,"endTime":230.08,"body":"It's"},{"speaker":"SPEAKER_00","startTime":230.08,"endTime":230.72,"body":"genuinely"},{"speaker":"SPEAKER_00","startTime":230.72,"endTime":230.96,"body":"so"},{"speaker":"SPEAKER_00","startTime":230.96,"endTime":231.36,"body":"boring."},{"speaker":"SPEAKER_00","startTime":231.44,"endTime":231.6,"body":"And"},{"speaker":"SPEAKER_00","startTime":231.6,"endTime":231.76,"body":"I"},{"speaker":"SPEAKER_00","startTime":231.76,"endTime":232.16,"body":"don't"},{"speaker":"SPEAKER_00","startTime":232.16,"endTime":232.4,"body":"care."},{"speaker":"SPEAKER_00","startTime":232.56,"endTime":232.8,"body":"Like,"},{"speaker":"SPEAKER_00","startTime":232.88,"endTime":233.2,"body":"and"},{"speaker":"SPEAKER_00","startTime":233.2,"endTime":233.44,"body":"very"},{"speaker":"SPEAKER_00","startTime":233.44,"endTime":234.0,"body":"few"},{"speaker":"SPEAKER_00","startTime":234.0,"endTime":234.32,"body":"people"},{"speaker":"SPEAKER_00","startTime":234.32,"endTime":234.64,"body":"will"},{"speaker":"SPEAKER_00","startTime":234.8,"endTime":235.12,"body":"care"},{"speaker":"SPEAKER_00","startTime":235.12,"endTime":235.28,"body":"about"},{"speaker":"SPEAKER_00","startTime":235.28,"endTime":235.44,"body":"that."},{"speaker":"SPEAKER_00","startTime":235.6,"endTime":235.84,"body":"They"},{"speaker":"SPEAKER_00","startTime":235.84,"endTime":236.0,"body":"just"},{"speaker":"SPEAKER_00","startTime":236.0,"endTime":236.16,"body":"want"},{"speaker":"SPEAKER_00","startTime":236.16,"endTime":236.32,"body":"to"},{"speaker":"SPEAKER_00","startTime":236.32,"endTime":236.48,"body":"know"},{"speaker":"SPEAKER_00","startTime":236.48,"endTime":236.72,"body":"if"},{"speaker":"SPEAKER_00","startTime":236.72,"endTime":236.88,"body":"there"},{"speaker":"SPEAKER_00","startTime":236.88,"endTime":237.04,"body":"are"},{"speaker":"SPEAKER_00","startTime":237.04,"endTime":237.28,"body":"some"},{"speaker":"SPEAKER_00","startTime":237.28,"endTime":237.92,"body":"benefits"},{"speaker":"SPEAKER_00","startTime":237.92,"endTime":238.16,"body":"that"},{"speaker":"SPEAKER_00","startTime":238.16,"endTime":238.72,"body":"immediately"},{"speaker":"SPEAKER_00","startTime":238.72,"endTime":239.2,"body":"coincide"},{"speaker":"SPEAKER_00","startTime":239.2,"endTime":239.36,"body":"with"},{"speaker":"SPEAKER_00","startTime":239.36,"endTime":239.44,"body":"the"},{"speaker":"SPEAKER_00","startTime":239.44,"endTime":239.68,"body":"sort"},{"speaker":"SPEAKER_00","startTime":239.68,"endTime":239.76,"body":"of"},{"speaker":"SPEAKER_00","startTime":239.76,"endTime":239.92,"body":"thing"},{"speaker":"SPEAKER_00","startTime":239.92,"endTime":240.16,"body":"they're"},{"speaker":"SPEAKER_00","startTime":240.16,"endTime":240.4,"body":"looking"},{"speaker":"SPEAKER_00","startTime":240.4,"endTime":240.56,"body":"for."},{"speaker":"SPEAKER_00","startTime":240.72,"endTime":240.88,"body":"And"},{"speaker":"SPEAKER_00","startTime":240.88,"endTime":241.04,"body":"this"},{"speaker":"SPEAKER_00","startTime":241.04,"endTime":241.12,"body":"is"},{"speaker":"SPEAKER_00","startTime":241.12,"endTime":241.2,"body":"the"},{"speaker":"SPEAKER_00","startTime":241.2,"endTime":241.36,"body":"thing"},{"speaker":"SPEAKER_00","startTime":241.36,"endTime":241.52,"body":"with"},{"speaker":"SPEAKER_00","startTime":241.52,"endTime":242.08,"body":"Surreal,"},{"speaker":"SPEAKER_00","startTime":242.16,"endTime":242.32,"body":"they're"},{"speaker":"SPEAKER_00","startTime":242.32,"endTime":242.48,"body":"not"},{"speaker":"SPEAKER_00","startTime":242.48,"endTime":242.88,"body":"leading"},{"speaker":"SPEAKER_00","startTime":242.88,"endTime":243.12,"body":"with"},{"speaker":"SPEAKER_00","startTime":243.12,"endTime":243.28,"body":"them."},{"speaker":"SPEAKER_00","startTime":243.44,"endTime":243.84,"body":"Instead,"},{"speaker":"SPEAKER_00","startTime":243.92,"endTime":244.08,"body":"the"},{"speaker":"SPEAKER_00","startTime":244.08,"endTime":244.4,"body":"brand"},{"speaker":"SPEAKER_00","startTime":244.4,"endTime":244.8,"body":"itself"},{"speaker":"SPEAKER_00","startTime":244.8,"endTime":245.2,"body":"carries"},{"speaker":"SPEAKER_00","startTime":245.2,"endTime":245.28,"body":"a"},{"speaker":"SPEAKER_00","startTime":245.28,"endTime":245.36,"body":"lot"},{"speaker":"SPEAKER_00","startTime":245.36,"endTime":245.52,"body":"of"},{"speaker":"SPEAKER_00","startTime":245.52,"endTime":245.68,"body":"that"},{"speaker":"SPEAKER_00","startTime":245.68,"endTime":246.08,"body":"value"},{"speaker":"SPEAKER_00","startTime":246.08,"endTime":246.4,"body":"through"},{"speaker":"SPEAKER_00","startTime":246.4,"endTime":246.72,"body":"tone,"},{"speaker":"SPEAKER_00","startTime":246.88,"endTime":247.36,"body":"personality,"},{"speaker":"SPEAKER_00","startTime":247.52,"endTime":248.24,"body":"distinctiveness,"},{"speaker":"SPEAKER_00","startTime":248.32,"endTime":248.48,"body":"how"},{"speaker":"SPEAKER_00","startTime":248.48,"endTime":248.56,"body":"it"},{"speaker":"SPEAKER_00","startTime":248.56,"endTime":248.8,"body":"shows"},{"speaker":"SPEAKER_00","startTime":248.8,"endTime":248.88,"body":"up."},{"speaker":"SPEAKER_00","startTime":249.04,"endTime":249.2,"body":"If"},{"speaker":"SPEAKER_00","startTime":249.2,"endTime":249.36,"body":"you"},{"speaker":"SPEAKER_00","startTime":249.36,"endTime":249.52,"body":"look"},{"speaker":"SPEAKER_00","startTime":249.52,"endTime":249.6,"body":"at"},{"speaker":"SPEAKER_00","startTime":249.6,"endTime":249.68,"body":"a"},{"speaker":"SPEAKER_00","startTime":249.68,"endTime":249.92,"body":"box"},{"speaker":"SPEAKER_00","startTime":249.92,"endTime":250.08,"body":"of"},{"speaker":"SPEAKER_00","startTime":250.08,"endTime":250.72,"body":"surreal,"},{"speaker":"SPEAKER_00","startTime":250.8,"endTime":251.12,"body":"it's"},{"speaker":"SPEAKER_00","startTime":251.12,"endTime":251.28,"body":"so"},{"speaker":"SPEAKER_00","startTime":251.28,"endTime":251.76,"body":"instant"},{"speaker":"SPEAKER_00","startTime":251.76,"endTime":252.0,"body":"what"},{"speaker":"SPEAKER_00","startTime":252.0,"endTime":252.08,"body":"it"},{"speaker":"SPEAKER_00","startTime":252.08,"endTime":252.24,"body":"is"},{"speaker":"SPEAKER_00","startTime":252.24,"endTime":252.32,"body":"that"},{"speaker":"SPEAKER_00","startTime":252.32,"endTime":252.56,"body":"you're"},{"speaker":"SPEAKER_00","startTime":252.56,"endTime":252.8,"body":"getting,"},{"speaker":"SPEAKER_00","startTime":252.88,"endTime":253.04,"body":"and"},{"speaker":"SPEAKER_00","startTime":253.04,"endTime":253.2,"body":"you"},{"speaker":"SPEAKER_00","startTime":253.2,"endTime":253.36,"body":"just"},{"speaker":"SPEAKER_00","startTime":253.36,"endTime":253.84,"body":"understand"},{"speaker":"SPEAKER_00","startTime":253.84,"endTime":254.0,"body":"it"},{"speaker":"SPEAKER_00","startTime":254.0,"endTime":254.24,"body":"straight"},{"speaker":"SPEAKER_00","startTime":254.24,"endTime":254.48,"body":"away."},{"speaker":"SPEAKER_00","startTime":254.64,"endTime":254.8,"body":"You"},{"speaker":"SPEAKER_00","startTime":254.8,"endTime":255.04,"body":"feel"},{"speaker":"SPEAKER_00","startTime":255.04,"endTime":255.2,"body":"like"},{"speaker":"SPEAKER_00","startTime":255.2,"endTime":255.44,"body":"it's"},{"speaker":"SPEAKER_00","startTime":255.44,"endTime":255.76,"body":"speaking"},{"speaker":"SPEAKER_00","startTime":255.76,"endTime":255.92,"body":"to"},{"speaker":"SPEAKER_00","startTime":255.92,"endTime":256.08,"body":"you"},{"speaker":"SPEAKER_00","startTime":256.08,"endTime":256.24,"body":"with"},{"speaker":"SPEAKER_00","startTime":256.24,"endTime":256.32,"body":"a"},{"speaker":"SPEAKER_00","startTime":256.32,"endTime":256.56,"body":"really"},{"speaker":"SPEAKER_00","startTime":256.56,"endTime":257.04,"body":"playful"},{"speaker":"SPEAKER_00","startTime":257.04,"endTime":257.28,"body":"tone"},{"speaker":"SPEAKER_00","startTime":257.28,"endTime":257.44,"body":"and"},{"speaker":"SPEAKER_00","startTime":257.44,"endTime":257.76,"body":"humor."},{"speaker":"SPEAKER_00","startTime":257.92,"endTime":258.16,"body":"So"},{"speaker":"SPEAKER_00","startTime":258.16,"endTime":258.32,"body":"now"},{"speaker":"SPEAKER_00","startTime":258.32,"endTime":258.48,"body":"the"},{"speaker":"SPEAKER_00","startTime":258.48,"endTime":258.8,"body":"product"},{"speaker":"SPEAKER_00","startTime":258.8,"endTime":259.04,"body":"feels"},{"speaker":"SPEAKER_00","startTime":259.04,"endTime":259.28,"body":"less"},{"speaker":"SPEAKER_00","startTime":259.28,"endTime":259.44,"body":"like"},{"speaker":"SPEAKER_00","startTime":259.44,"endTime":259.52,"body":"a"},{"speaker":"SPEAKER_00","startTime":259.52,"endTime":260.0,"body":"functional"},{"speaker":"SPEAKER_00","startTime":260.0,"endTime":260.4,"body":"swap,"},{"speaker":"SPEAKER_00","startTime":260.56,"endTime":260.72,"body":"more"},{"speaker":"SPEAKER_00","startTime":260.72,"endTime":260.88,"body":"like"},{"speaker":"SPEAKER_00","startTime":260.88,"endTime":260.96,"body":"a"},{"speaker":"SPEAKER_00","startTime":260.96,"endTime":261.28,"body":"brand"},{"speaker":"SPEAKER_00","startTime":261.28,"endTime":261.6,"body":"you"},{"speaker":"SPEAKER_00","startTime":261.6,"endTime":262.08,"body":"actively"},{"speaker":"SPEAKER_00","startTime":262.08,"endTime":262.32,"body":"chose."},{"speaker":"SPEAKER_00","startTime":262.64,"endTime":262.8,"body":"And"},{"speaker":"SPEAKER_00","startTime":262.8,"endTime":262.96,"body":"that"},{"speaker":"SPEAKER_00","startTime":262.96,"endTime":263.12,"body":"is"},{"speaker":"SPEAKER_00","startTime":263.12,"endTime":263.2,"body":"a"},{"speaker":"SPEAKER_00","startTime":263.2,"endTime":263.36,"body":"really"},{"speaker":"SPEAKER_00","startTime":263.36,"endTime":263.68,"body":"different"},{"speaker":"SPEAKER_00","startTime":263.68,"endTime":264.08,"body":"buying"},{"speaker":"SPEAKER_00","startTime":264.08,"endTime":264.48,"body":"dynamic"},{"speaker":"SPEAKER_00","startTime":264.48,"endTime":264.64,"body":"for"},{"speaker":"SPEAKER_00","startTime":264.64,"endTime":264.72,"body":"the"},{"speaker":"SPEAKER_00","startTime":264.72,"endTime":265.2,"body":"consumer"},{"speaker":"SPEAKER_00","startTime":265.2,"endTime":265.36,"body":"as"},{"speaker":"SPEAKER_00","startTime":265.36,"endTime":265.52,"body":"well."},{"speaker":"SPEAKER_00","startTime":265.68,"endTime":266.24,"body":"Strangely,"},{"speaker":"SPEAKER_00","startTime":266.32,"endTime":266.56,"body":"people"},{"speaker":"SPEAKER_00","startTime":266.56,"endTime":266.8,"body":"are"},{"speaker":"SPEAKER_00","startTime":266.8,"endTime":266.96,"body":"far"},{"speaker":"SPEAKER_00","startTime":266.96,"endTime":267.12,"body":"more"},{"speaker":"SPEAKER_00","startTime":267.12,"endTime":267.44,"body":"willing"},{"speaker":"SPEAKER_00","startTime":267.44,"endTime":267.6,"body":"to"},{"speaker":"SPEAKER_00","startTime":267.6,"endTime":267.84,"body":"pay"},{"speaker":"SPEAKER_00","startTime":267.84,"endTime":268.0,"body":"more"},{"speaker":"SPEAKER_00","startTime":268.0,"endTime":268.16,"body":"for"},{"speaker":"SPEAKER_00","startTime":268.16,"endTime":268.4,"body":"something"},{"speaker":"SPEAKER_00","startTime":268.4,"endTime":268.56,"body":"they"},{"speaker":"SPEAKER_00","startTime":268.56,"endTime":268.8,"body":"feel"},{"speaker":"SPEAKER_00","startTime":268.8,"endTime":268.96,"body":"that"},{"speaker":"SPEAKER_00","startTime":268.96,"endTime":269.2,"body":"they've"},{"speaker":"SPEAKER_00","startTime":269.2,"endTime":269.6,"body":"chosen"},{"speaker":"SPEAKER_00","startTime":269.6,"endTime":269.76,"body":"than"},{"speaker":"SPEAKER_00","startTime":269.76,"endTime":270.08,"body":"something"},{"speaker":"SPEAKER_00","startTime":270.08,"endTime":270.24,"body":"they"},{"speaker":"SPEAKER_00","startTime":270.24,"endTime":270.4,"body":"feel"},{"speaker":"SPEAKER_00","startTime":270.4,"endTime":270.72,"body":"they've"},{"speaker":"SPEAKER_00","startTime":270.72,"endTime":270.88,"body":"been"},{"speaker":"SPEAKER_00","startTime":270.88,"endTime":271.52,"body":"convinced"},{"speaker":"SPEAKER_00","startTime":271.52,"endTime":271.76,"body":"into"},{"speaker":"SPEAKER_00","startTime":271.92,"endTime":272.16,"body":"because"},{"speaker":"SPEAKER_00","startTime":272.16,"endTime":272.48,"body":"they're"},{"speaker":"SPEAKER_00","startTime":272.48,"endTime":273.2,"body":"guaranteed"},{"speaker":"SPEAKER_00","startTime":273.2,"endTime":273.36,"body":"for"},{"speaker":"SPEAKER_00","startTime":273.36,"endTime":273.52,"body":"it"},{"speaker":"SPEAKER_00","startTime":273.52,"endTime":273.6,"body":"to"},{"speaker":"SPEAKER_00","startTime":273.6,"endTime":273.76,"body":"be"},{"speaker":"SPEAKER_00","startTime":273.76,"endTime":274.0,"body":"better"},{"speaker":"SPEAKER_00","startTime":274.0,"endTime":274.16,"body":"for"},{"speaker":"SPEAKER_00","startTime":274.16,"endTime":274.32,"body":"you."},{"speaker":"SPEAKER_00","startTime":274.56,"endTime":275.04,"body":"Consumer"},{"speaker":"SPEAKER_00","startTime":275.04,"endTime":275.84,"body":"psychology"},{"speaker":"SPEAKER_00","startTime":275.84,"endTime":276.16,"body":"is"},{"speaker":"SPEAKER_00","startTime":276.16,"endTime":276.48,"body":"mad."},{"speaker":"SPEAKER_00","startTime":276.64,"endTime":276.88,"body":"And"},{"speaker":"SPEAKER_00","startTime":276.88,"endTime":277.36,"body":"lastly,"},{"speaker":"SPEAKER_00","startTime":277.52,"endTime":277.84,"body":"number"},{"speaker":"SPEAKER_00","startTime":277.84,"endTime":278.16,"body":"four,"},{"speaker":"SPEAKER_00","startTime":278.32,"endTime":278.56,"body":"they"},{"speaker":"SPEAKER_00","startTime":278.56,"endTime":278.8,"body":"made"},{"speaker":"SPEAKER_00","startTime":278.8,"endTime":278.88,"body":"the"},{"speaker":"SPEAKER_00","startTime":278.88,"endTime":279.12,"body":"whole"},{"speaker":"SPEAKER_00","startTime":279.12,"endTime":279.44,"body":"thing"},{"speaker":"SPEAKER_00","startTime":279.44,"endTime":279.84,"body":"feel"},{"speaker":"SPEAKER_00","startTime":279.84,"endTime":280.08,"body":"way"},{"speaker":"SPEAKER_00","startTime":280.08,"endTime":280.24,"body":"more"},{"speaker":"SPEAKER_00","startTime":280.24,"endTime":280.64,"body":"current."},{"speaker":"SPEAKER_00","startTime":280.88,"endTime":281.52,"body":"Surreal"},{"speaker":"SPEAKER_00","startTime":281.52,"endTime":281.68,"body":"feels"},{"speaker":"SPEAKER_00","startTime":281.68,"endTime":281.84,"body":"like"},{"speaker":"SPEAKER_00","startTime":281.84,"endTime":282.0,"body":"it"},{"speaker":"SPEAKER_00","startTime":282.0,"endTime":282.32,"body":"belongs"},{"speaker":"SPEAKER_00","startTime":282.32,"endTime":282.56,"body":"now."},{"speaker":"SPEAKER_00","startTime":282.72,"endTime":282.96,"body":"Current"},{"speaker":"SPEAKER_00","startTime":283.04,"endTime":283.36,"body":"brands"},{"speaker":"SPEAKER_00","startTime":283.36,"endTime":283.68,"body":"often"},{"speaker":"SPEAKER_00","startTime":283.68,"endTime":284.08,"body":"feel"},{"speaker":"SPEAKER_00","startTime":284.08,"endTime":284.32,"body":"more"},{"speaker":"SPEAKER_00","startTime":284.32,"endTime":284.72,"body":"worth"},{"speaker":"SPEAKER_00","startTime":284.72,"endTime":285.12,"body":"paying"},{"speaker":"SPEAKER_00","startTime":285.12,"endTime":285.36,"body":"for,"},{"speaker":"SPEAKER_00","startTime":285.44,"endTime":285.68,"body":"even"},{"speaker":"SPEAKER_00","startTime":285.68,"endTime":285.84,"body":"if"},{"speaker":"SPEAKER_00","startTime":285.84,"endTime":286.0,"body":"the"},{"speaker":"SPEAKER_00","startTime":286.0,"endTime":286.32,"body":"product"},{"speaker":"SPEAKER_00","startTime":286.32,"endTime":286.56,"body":"is"},{"speaker":"SPEAKER_00","startTime":286.56,"endTime":286.72,"body":"not"},{"speaker":"SPEAKER_00","startTime":286.72,"endTime":287.36,"body":"necessarily"},{"speaker":"SPEAKER_00","startTime":287.36,"endTime":287.84,"body":"wildly"},{"speaker":"SPEAKER_00","startTime":287.84,"endTime":288.24,"body":"different"},{"speaker":"SPEAKER_00","startTime":288.4,"endTime":288.72,"body":"because"},{"speaker":"SPEAKER_00","startTime":288.72,"endTime":288.96,"body":"people"},{"speaker":"SPEAKER_00","startTime":288.96,"endTime":289.52,"body":"associate"},{"speaker":"SPEAKER_00","startTime":289.52,"endTime":290.08,"body":"newness"},{"speaker":"SPEAKER_00","startTime":290.08,"endTime":290.24,"body":"and"},{"speaker":"SPEAKER_00","startTime":290.24,"endTime":291.04,"body":"relevance"},{"speaker":"SPEAKER_00","startTime":291.04,"endTime":291.36,"body":"with"},{"speaker":"SPEAKER_00","startTime":291.36,"endTime":291.76,"body":"value."},{"speaker":"SPEAKER_00","startTime":291.92,"endTime":292.32,"body":"That's"},{"speaker":"SPEAKER_00","startTime":292.32,"endTime":292.56,"body":"just"},{"speaker":"SPEAKER_00","startTime":292.56,"endTime":292.88,"body":"how"},{"speaker":"SPEAKER_00","startTime":292.88,"endTime":293.36,"body":"consumer"},{"speaker":"SPEAKER_00","startTime":293.36,"endTime":293.76,"body":"perception"},{"speaker":"SPEAKER_00","startTime":293.76,"endTime":294.0,"body":"works."},{"speaker":"SPEAKER_00","startTime":294.08,"endTime":294.32,"body":"And"},{"speaker":"SPEAKER_00","startTime":294.32,"endTime":294.8,"body":"surreal"},{"speaker":"SPEAKER_00","startTime":294.96,"endTime":295.12,"body":"does"},{"speaker":"SPEAKER_00","startTime":295.12,"endTime":295.28,"body":"that"},{"speaker":"SPEAKER_00","startTime":295.28,"endTime":295.52,"body":"really"},{"speaker":"SPEAKER_00","startTime":295.52,"endTime":295.68,"body":"well."},{"speaker":"SPEAKER_00","startTime":295.84,"endTime":296.4,"body":"Essentially,"},{"speaker":"SPEAKER_00","startTime":296.48,"endTime":296.64,"body":"they"},{"speaker":"SPEAKER_00","startTime":296.64,"endTime":296.96,"body":"didn't"},{"speaker":"SPEAKER_00","startTime":296.96,"endTime":297.2,"body":"just"},{"speaker":"SPEAKER_00","startTime":297.2,"endTime":297.68,"body":"increase"},{"speaker":"SPEAKER_00","startTime":297.68,"endTime":297.76,"body":"the"},{"speaker":"SPEAKER_00","startTime":297.76,"endTime":298.16,"body":"price,"},{"speaker":"SPEAKER_00","startTime":298.24,"endTime":298.48,"body":"they"},{"speaker":"SPEAKER_00","startTime":298.48,"endTime":298.96,"body":"increased"},{"speaker":"SPEAKER_00","startTime":298.96,"endTime":299.12,"body":"what"},{"speaker":"SPEAKER_00","startTime":299.12,"endTime":299.28,"body":"the"},{"speaker":"SPEAKER_00","startTime":299.28,"endTime":299.6,"body":"product"},{"speaker":"SPEAKER_00","startTime":299.6,"endTime":299.92,"body":"feels"},{"speaker":"SPEAKER_00","startTime":299.92,"endTime":300.08,"body":"like,"},{"speaker":"SPEAKER_00","startTime":300.24,"endTime":300.4,"body":"which"},{"speaker":"SPEAKER_00","startTime":300.4,"endTime":300.56,"body":"is"},{"speaker":"SPEAKER_00","startTime":300.56,"endTime":300.8,"body":"like"},{"speaker":"SPEAKER_00","startTime":300.8,"endTime":301.12,"body":"price"},{"speaker":"SPEAKER_00","startTime":301.12,"endTime":301.36,"body":"plus"},{"speaker":"SPEAKER_00","startTime":301.36,"endTime":301.84,"body":"perception."},{"speaker":"SPEAKER_00","startTime":301.92,"endTime":302.08,"body":"And"},{"speaker":"SPEAKER_00","startTime":302.08,"endTime":302.24,"body":"that"},{"speaker":"SPEAKER_00","startTime":302.24,"endTime":302.32,"body":"is"},{"speaker":"SPEAKER_00","startTime":302.32,"endTime":302.48,"body":"where"},{"speaker":"SPEAKER_00","startTime":302.48,"endTime":302.56,"body":"the"},{"speaker":"SPEAKER_00","startTime":302.56,"endTime":302.88,"body":"value"},{"speaker":"SPEAKER_00","startTime":302.88,"endTime":303.12,"body":"really"},{"speaker":"SPEAKER_00","startTime":303.12,"endTime":303.28,"body":"is"},{"speaker":"SPEAKER_00","startTime":303.28,"endTime":303.76,"body":"created."},{"speaker":"SPEAKER_00","startTime":303.92,"endTime":304.08,"body":"And"},{"speaker":"SPEAKER_00","startTime":304.08,"endTime":304.24,"body":"you"},{"speaker":"SPEAKER_00","startTime":304.24,"endTime":304.4,"body":"see"},{"speaker":"SPEAKER_00","startTime":304.4,"endTime":304.56,"body":"this"},{"speaker":"SPEAKER_00","startTime":304.56,"endTime":304.72,"body":"with"},{"speaker":"SPEAKER_00","startTime":304.72,"endTime":304.96,"body":"brands"},{"speaker":"SPEAKER_00","startTime":304.96,"endTime":305.12,"body":"like"},{"speaker":"SPEAKER_00","startTime":305.12,"endTime":305.6,"body":"Magic"},{"speaker":"SPEAKER_00","startTime":305.6,"endTime":306.0,"body":"Spoon"},{"speaker":"SPEAKER_00","startTime":306.0,"endTime":306.08,"body":"in"},{"speaker":"SPEAKER_00","startTime":306.08,"endTime":306.16,"body":"the"},{"speaker":"SPEAKER_00","startTime":306.16,"endTime":306.48,"body":"US"},{"speaker":"SPEAKER_00","startTime":306.48,"endTime":306.64,"body":"as"},{"speaker":"SPEAKER_00","startTime":306.64,"endTime":306.88,"body":"well,"},{"speaker":"SPEAKER_00","startTime":306.96,"endTime":307.2,"body":"which"},{"speaker":"SPEAKER_00","startTime":307.2,"endTime":307.36,"body":"is"},{"speaker":"SPEAKER_00","startTime":307.36,"endTime":307.52,"body":"a"},{"speaker":"SPEAKER_00","startTime":307.52,"endTime":307.68,"body":"very"},{"speaker":"SPEAKER_00","startTime":307.68,"endTime":308.0,"body":"similar"},{"speaker":"SPEAKER_00","startTime":308.0,"endTime":308.32,"body":"product."},{"speaker":"SPEAKER_00","startTime":308.4,"endTime":308.56,"body":"So"},{"speaker":"SPEAKER_00","startTime":308.64,"endTime":308.8,"body":"this"},{"speaker":"SPEAKER_00","startTime":308.8,"endTime":308.96,"body":"is"},{"speaker":"SPEAKER_00","startTime":308.96,"endTime":309.12,"body":"not"},{"speaker":"SPEAKER_00","startTime":309.12,"endTime":309.52,"body":"necessarily"},{"speaker":"SPEAKER_00","startTime":309.52,"endTime":309.76,"body":"a"},{"speaker":"SPEAKER_00","startTime":309.76,"endTime":310.16,"body":"one-off."},{"speaker":"SPEAKER_00","startTime":310.32,"endTime":310.48,"body":"But"},{"speaker":"SPEAKER_00","startTime":310.48,"endTime":310.64,"body":"what"},{"speaker":"SPEAKER_00","startTime":310.64,"endTime":311.28,"body":"Surreal"},{"speaker":"SPEAKER_00","startTime":311.28,"endTime":311.36,"body":"has"},{"speaker":"SPEAKER_00","startTime":311.36,"endTime":311.6,"body":"done"},{"speaker":"SPEAKER_00","startTime":311.6,"endTime":311.84,"body":"well"},{"speaker":"SPEAKER_00","startTime":311.84,"endTime":312.0,"body":"is"},{"speaker":"SPEAKER_00","startTime":312.0,"endTime":312.16,"body":"to"},{"speaker":"SPEAKER_00","startTime":312.16,"endTime":312.32,"body":"make"},{"speaker":"SPEAKER_00","startTime":312.32,"endTime":312.48,"body":"that"},{"speaker":"SPEAKER_00","startTime":312.48,"endTime":312.72,"body":"same"},{"speaker":"SPEAKER_00","startTime":312.72,"endTime":313.12,"body":"idea"},{"speaker":"SPEAKER_00","startTime":313.12,"endTime":313.36,"body":"feel"},{"speaker":"SPEAKER_00","startTime":313.36,"endTime":313.6,"body":"less"},{"speaker":"SPEAKER_00","startTime":313.6,"endTime":314.16,"body":"niche"},{"speaker":"SPEAKER_00","startTime":314.16,"endTime":314.4,"body":"and"},{"speaker":"SPEAKER_00","startTime":314.4,"endTime":314.64,"body":"more"},{"speaker":"SPEAKER_00","startTime":314.64,"endTime":314.8,"body":"like"},{"speaker":"SPEAKER_00","startTime":314.8,"endTime":315.12,"body":"something"},{"speaker":"SPEAKER_00","startTime":315.12,"endTime":315.28,"body":"you"},{"speaker":"SPEAKER_00","startTime":315.28,"endTime":315.44,"body":"could"},{"speaker":"SPEAKER_00","startTime":315.44,"endTime":315.84,"body":"actually"},{"speaker":"SPEAKER_00","startTime":315.84,"endTime":316.32,"body":"slot"},{"speaker":"SPEAKER_00","startTime":316.32,"endTime":316.64,"body":"into"},{"speaker":"SPEAKER_00","startTime":316.64,"endTime":316.8,"body":"your"},{"speaker":"SPEAKER_00","startTime":316.8,"endTime":317.12,"body":"normal"},{"speaker":"SPEAKER_00","startTime":317.12,"endTime":317.44,"body":"routine,"},{"speaker":"SPEAKER_00","startTime":317.52,"endTime":317.76,"body":"which"},{"speaker":"SPEAKER_00","startTime":317.76,"endTime":318.0,"body":"makes"},{"speaker":"SPEAKER_00","startTime":318.0,"endTime":318.24,"body":"it"},{"speaker":"SPEAKER_00","startTime":318.24,"endTime":318.4,"body":"way"},{"speaker":"SPEAKER_00","startTime":318.4,"endTime":318.56,"body":"more"},{"speaker":"SPEAKER_00","startTime":318.56,"endTime":319.12,"body":"scalable"},{"speaker":"SPEAKER_00","startTime":319.12,"endTime":319.2,"body":"in"},{"speaker":"SPEAKER_00","startTime":319.2,"endTime":319.28,"body":"the"},{"speaker":"SPEAKER_00","startTime":319.28,"endTime":319.52,"body":"long"},{"speaker":"SPEAKER_00","startTime":319.52,"endTime":319.76,"body":"run."},{"speaker":"SPEAKER_00","startTime":319.92,"endTime":320.08,"body":"Now,"},{"speaker":"SPEAKER_00","startTime":320.16,"endTime":320.32,"body":"if"},{"speaker":"SPEAKER_00","startTime":320.32,"endTime":320.48,"body":"you're"},{"speaker":"SPEAKER_00","startTime":320.48,"endTime":320.56,"body":"a"},{"speaker":"SPEAKER_00","startTime":320.56,"endTime":321.04,"body":"cafe"},{"speaker":"SPEAKER_00","startTime":321.04,"endTime":321.36,"body":"owner,"},{"speaker":"SPEAKER_00","startTime":321.6,"endTime":322.0,"body":"operator,"},{"speaker":"SPEAKER_00","startTime":322.08,"endTime":322.32,"body":"or"},{"speaker":"SPEAKER_00","startTime":322.32,"endTime":322.72,"body":"marketing"},{"speaker":"SPEAKER_00","startTime":322.72,"endTime":323.12,"body":"manager"},{"speaker":"SPEAKER_00","startTime":323.12,"endTime":323.44,"body":"listening"},{"speaker":"SPEAKER_00","startTime":323.44,"endTime":323.6,"body":"to"},{"speaker":"SPEAKER_00","startTime":323.6,"endTime":323.76,"body":"this,"},{"speaker":"SPEAKER_00","startTime":323.92,"endTime":324.24,"body":"here's"},{"speaker":"SPEAKER_00","startTime":324.24,"endTime":324.32,"body":"a"},{"speaker":"SPEAKER_00","startTime":324.32,"endTime":324.64,"body":"practical"},{"speaker":"SPEAKER_00","startTime":324.64,"endTime":325.12,"body":"takeaway"},{"speaker":"SPEAKER_00","startTime":325.12,"endTime":325.2,"body":"of"},{"speaker":"SPEAKER_00","startTime":325.2,"endTime":325.36,"body":"this"},{"speaker":"SPEAKER_00","startTime":325.36,"endTime":325.84,"body":"episode."},{"speaker":"SPEAKER_00","startTime":326.0,"endTime":326.4,"body":"If"},{"speaker":"SPEAKER_00","startTime":326.4,"endTime":326.64,"body":"people"},{"speaker":"SPEAKER_00","startTime":326.64,"endTime":326.8,"body":"are"},{"speaker":"SPEAKER_00","startTime":326.8,"endTime":327.36,"body":"constantly"},{"speaker":"SPEAKER_00","startTime":327.36,"endTime":328.0,"body":"comparing"},{"speaker":"SPEAKER_00","startTime":328.0,"endTime":328.24,"body":"your"},{"speaker":"SPEAKER_00","startTime":328.24,"endTime":328.56,"body":"brand,"},{"speaker":"SPEAKER_00","startTime":328.72,"endTime":328.88,"body":"your"},{"speaker":"SPEAKER_00","startTime":328.88,"endTime":329.2,"body":"product"},{"speaker":"SPEAKER_00","startTime":329.28,"endTime":329.44,"body":"to"},{"speaker":"SPEAKER_00","startTime":329.44,"endTime":329.84,"body":"cheaper"},{"speaker":"SPEAKER_00","startTime":329.84,"endTime":330.4,"body":"alternatives,"},{"speaker":"SPEAKER_00","startTime":330.56,"endTime":330.8,"body":"the"},{"speaker":"SPEAKER_00","startTime":330.8,"endTime":331.04,"body":"problem"},{"speaker":"SPEAKER_00","startTime":331.04,"endTime":331.2,"body":"is"},{"speaker":"SPEAKER_00","startTime":331.2,"endTime":331.68,"body":"usually"},{"speaker":"SPEAKER_00","startTime":331.68,"endTime":331.84,"body":"not"},{"speaker":"SPEAKER_00","startTime":331.84,"endTime":332.08,"body":"just"},{"speaker":"SPEAKER_00","startTime":332.08,"endTime":332.24,"body":"your"},{"speaker":"SPEAKER_00","startTime":332.24,"endTime":332.56,"body":"price."},{"speaker":"SPEAKER_00","startTime":332.64,"endTime":332.8,"body":"It's"},{"speaker":"SPEAKER_00","startTime":332.8,"endTime":332.96,"body":"what"},{"speaker":"SPEAKER_00","startTime":332.96,"endTime":333.2,"body":"you're"},{"speaker":"SPEAKER_00","startTime":333.2,"endTime":333.36,"body":"being"},{"speaker":"SPEAKER_00","startTime":333.36,"endTime":333.76,"body":"compared"},{"speaker":"SPEAKER_00","startTime":333.76,"endTime":334.16,"body":"against."},{"speaker":"SPEAKER_00","startTime":334.32,"endTime":334.64,"body":"Ask"},{"speaker":"SPEAKER_00","startTime":334.64,"endTime":335.04,"body":"yourself"},{"speaker":"SPEAKER_00","startTime":335.04,"endTime":335.2,"body":"this:"},{"speaker":"SPEAKER_00","startTime":335.36,"endTime":335.52,"body":"what"},{"speaker":"SPEAKER_00","startTime":335.6,"endTime":335.76,"body":"are"},{"speaker":"SPEAKER_00","startTime":335.76,"endTime":335.92,"body":"we?"},{"speaker":"SPEAKER_00","startTime":336.08,"endTime":336.4,"body":"Whether"},{"speaker":"SPEAKER_00","startTime":336.4,"endTime":336.64,"body":"it"},{"speaker":"SPEAKER_00","startTime":336.64,"endTime":336.88,"body":"be"},{"speaker":"SPEAKER_00","startTime":336.88,"endTime":337.44,"body":"intentional"},{"speaker":"SPEAKER_00","startTime":337.44,"endTime":337.6,"body":"or"},{"speaker":"SPEAKER_00","startTime":337.6,"endTime":338.24,"body":"accidental,"},{"speaker":"SPEAKER_00","startTime":338.4,"endTime":338.64,"body":"being"},{"speaker":"SPEAKER_00","startTime":338.64,"endTime":339.12,"body":"compared"},{"speaker":"SPEAKER_00","startTime":339.12,"endTime":339.28,"body":"to,"},{"speaker":"SPEAKER_00","startTime":339.44,"endTime":339.76,"body":"and"},{"speaker":"SPEAKER_00","startTime":339.76,"endTime":339.92,"body":"how"},{"speaker":"SPEAKER_00","startTime":339.92,"endTime":340.08,"body":"do"},{"speaker":"SPEAKER_00","startTime":340.08,"endTime":340.24,"body":"we"},{"speaker":"SPEAKER_00","startTime":340.24,"endTime":340.56,"body":"actually"},{"speaker":"SPEAKER_00","startTime":340.56,"endTime":340.8,"body":"move"},{"speaker":"SPEAKER_00","startTime":340.8,"endTime":341.04,"body":"away"},{"speaker":"SPEAKER_00","startTime":341.04,"endTime":341.2,"body":"from"},{"speaker":"SPEAKER_00","startTime":341.2,"endTime":341.36,"body":"that?"},{"speaker":"SPEAKER_00","startTime":341.52,"endTime":341.68,"body":"A"},{"speaker":"SPEAKER_00","startTime":341.68,"endTime":341.84,"body":"lot"},{"speaker":"SPEAKER_00","startTime":341.84,"endTime":341.92,"body":"of"},{"speaker":"SPEAKER_00","startTime":341.92,"endTime":342.32,"body":"brands"},{"speaker":"SPEAKER_00","startTime":342.32,"endTime":342.64,"body":"aren't"},{"speaker":"SPEAKER_00","startTime":342.64,"endTime":343.28,"body":"overpriced,"},{"speaker":"SPEAKER_00","startTime":343.36,"endTime":343.6,"body":"they're"},{"speaker":"SPEAKER_00","startTime":343.6,"endTime":343.76,"body":"just"},{"speaker":"SPEAKER_00","startTime":343.76,"endTime":344.32,"body":"positioned"},{"speaker":"SPEAKER_00","startTime":344.32,"endTime":344.48,"body":"way"},{"speaker":"SPEAKER_00","startTime":344.48,"endTime":344.64,"body":"too"},{"speaker":"SPEAKER_00","startTime":344.64,"endTime":344.88,"body":"close"},{"speaker":"SPEAKER_00","startTime":344.88,"endTime":345.04,"body":"to"},{"speaker":"SPEAKER_00","startTime":345.04,"endTime":345.44,"body":"cheaper"},{"speaker":"SPEAKER_00","startTime":345.44,"endTime":345.76,"body":"options."},{"speaker":"SPEAKER_00","startTime":345.92,"endTime":346.08,"body":"So"},{"speaker":"SPEAKER_00","startTime":346.16,"endTime":346.24,"body":"I"},{"speaker":"SPEAKER_00","startTime":346.24,"endTime":346.4,"body":"would"},{"speaker":"SPEAKER_00","startTime":346.4,"endTime":346.48,"body":"look"},{"speaker":"SPEAKER_00","startTime":346.48,"endTime":346.64,"body":"at"},{"speaker":"SPEAKER_00","startTime":346.64,"endTime":346.88,"body":"three"},{"speaker":"SPEAKER_00","startTime":346.88,"endTime":347.12,"body":"things"},{"speaker":"SPEAKER_00","startTime":347.12,"endTime":347.2,"body":"in"},{"speaker":"SPEAKER_00","startTime":347.2,"endTime":347.36,"body":"this"},{"speaker":"SPEAKER_00","startTime":347.36,"endTime":347.6,"body":"case."},{"speaker":"SPEAKER_00","startTime":347.76,"endTime":348.08,"body":"First,"},{"speaker":"SPEAKER_00","startTime":348.24,"endTime":348.48,"body":"what"},{"speaker":"SPEAKER_00","startTime":348.48,"endTime":348.72,"body":"does"},{"speaker":"SPEAKER_00","startTime":348.72,"endTime":348.88,"body":"our"},{"speaker":"SPEAKER_00","startTime":348.88,"endTime":349.12,"body":"brand"},{"speaker":"SPEAKER_00","startTime":349.12,"endTime":349.36,"body":"feel"},{"speaker":"SPEAKER_00","startTime":349.36,"endTime":349.84,"body":"closest"},{"speaker":"SPEAKER_00","startTime":349.84,"endTime":350.08,"body":"to"},{"speaker":"SPEAKER_00","startTime":350.08,"endTime":350.24,"body":"right"},{"speaker":"SPEAKER_00","startTime":350.24,"endTime":350.4,"body":"now?"},{"speaker":"SPEAKER_00","startTime":350.56,"endTime":350.8,"body":"What"},{"speaker":"SPEAKER_00","startTime":350.8,"endTime":351.12,"body":"does"},{"speaker":"SPEAKER_00","startTime":351.12,"endTime":351.36,"body":"it"},{"speaker":"SPEAKER_00","startTime":351.36,"endTime":351.76,"body":"actually"},{"speaker":"SPEAKER_00","startTime":351.76,"endTime":352.16,"body":"feel"},{"speaker":"SPEAKER_00","startTime":352.16,"endTime":352.4,"body":"like?"},{"speaker":"SPEAKER_00","startTime":352.56,"endTime":352.88,"body":"Not"},{"speaker":"SPEAKER_00","startTime":352.88,"endTime":353.12,"body":"what"},{"speaker":"SPEAKER_00","startTime":353.12,"endTime":353.36,"body":"you"},{"speaker":"SPEAKER_00","startTime":353.36,"endTime":353.6,"body":"want"},{"speaker":"SPEAKER_00","startTime":353.6,"endTime":353.76,"body":"it"},{"speaker":"SPEAKER_00","startTime":353.76,"endTime":353.92,"body":"to"},{"speaker":"SPEAKER_00","startTime":353.92,"endTime":354.08,"body":"feel"},{"speaker":"SPEAKER_00","startTime":354.08,"endTime":354.32,"body":"like."},{"speaker":"SPEAKER_00","startTime":354.48,"endTime":354.64,"body":"If"},{"speaker":"SPEAKER_00","startTime":354.64,"endTime":354.8,"body":"it"},{"speaker":"SPEAKER_00","startTime":354.8,"endTime":355.12,"body":"feels"},{"speaker":"SPEAKER_00","startTime":355.12,"endTime":355.36,"body":"too"},{"speaker":"SPEAKER_00","startTime":355.36,"endTime":355.68,"body":"similar"},{"speaker":"SPEAKER_00","startTime":355.68,"endTime":355.84,"body":"to"},{"speaker":"SPEAKER_00","startTime":355.84,"endTime":356.16,"body":"lower"},{"speaker":"SPEAKER_00","startTime":356.24,"endTime":356.72,"body":"priced"},{"speaker":"SPEAKER_00","startTime":356.72,"endTime":357.04,"body":"options,"},{"speaker":"SPEAKER_00","startTime":357.28,"endTime":357.6,"body":"people"},{"speaker":"SPEAKER_00","startTime":357.6,"endTime":357.76,"body":"will"},{"speaker":"SPEAKER_00","startTime":357.76,"endTime":358.32,"body":"naturally"},{"speaker":"SPEAKER_00","startTime":358.32,"endTime":358.8,"body":"compare"},{"speaker":"SPEAKER_00","startTime":358.8,"endTime":358.96,"body":"you."},{"speaker":"SPEAKER_00","startTime":359.2,"endTime":359.6,"body":"Second"},{"speaker":"SPEAKER_00","startTime":359.6,"endTime":359.84,"body":"question,"},{"speaker":"SPEAKER_00","startTime":360.0,"endTime":360.16,"body":"what"},{"speaker":"SPEAKER_00","startTime":360.24,"endTime":360.4,"body":"in"},{"speaker":"SPEAKER_00","startTime":360.4,"endTime":360.56,"body":"our"},{"speaker":"SPEAKER_00","startTime":360.56,"endTime":360.96,"body":"brand"},{"speaker":"SPEAKER_00","startTime":360.96,"endTime":361.2,"body":"makes"},{"speaker":"SPEAKER_00","startTime":361.2,"endTime":361.36,"body":"the"},{"speaker":"SPEAKER_00","startTime":361.36,"endTime":361.68,"body":"price"},{"speaker":"SPEAKER_00","startTime":361.68,"endTime":361.92,"body":"feel"},{"speaker":"SPEAKER_00","startTime":361.92,"endTime":362.32,"body":"easier"},{"speaker":"SPEAKER_00","startTime":362.32,"endTime":362.48,"body":"to"},{"speaker":"SPEAKER_00","startTime":362.48,"endTime":362.96,"body":"accept?"},{"speaker":"SPEAKER_00","startTime":363.12,"endTime":363.44,"body":"Not"},{"speaker":"SPEAKER_00","startTime":363.44,"endTime":364.08,"body":"justify"},{"speaker":"SPEAKER_00","startTime":364.08,"endTime":364.24,"body":"it,"},{"speaker":"SPEAKER_00","startTime":364.4,"endTime":364.56,"body":"I"},{"speaker":"SPEAKER_00","startTime":364.56,"endTime":364.8,"body":"mean"},{"speaker":"SPEAKER_00","startTime":365.04,"endTime":365.52,"body":"accept."},{"speaker":"SPEAKER_00","startTime":365.6,"endTime":365.84,"body":"That's"},{"speaker":"SPEAKER_00","startTime":365.84,"endTime":365.92,"body":"the"},{"speaker":"SPEAKER_00","startTime":365.92,"endTime":366.24,"body":"key"},{"speaker":"SPEAKER_00","startTime":366.24,"endTime":366.4,"body":"word"},{"speaker":"SPEAKER_00","startTime":366.48,"endTime":366.72,"body":"because"},{"speaker":"SPEAKER_00","startTime":366.72,"endTime":367.2,"body":"customers"},{"speaker":"SPEAKER_00","startTime":367.2,"endTime":367.28,"body":"are"},{"speaker":"SPEAKER_00","startTime":367.28,"endTime":367.44,"body":"not"},{"speaker":"SPEAKER_00","startTime":367.44,"endTime":367.76,"body":"reading"},{"speaker":"SPEAKER_00","startTime":367.76,"endTime":367.84,"body":"a"},{"speaker":"SPEAKER_00","startTime":367.84,"endTime":368.08,"body":"case"},{"speaker":"SPEAKER_00","startTime":368.08,"endTime":368.4,"body":"study."},{"speaker":"SPEAKER_00","startTime":368.48,"endTime":368.88,"body":"They're"},{"speaker":"SPEAKER_00","startTime":368.88,"endTime":369.28,"body":"making"},{"speaker":"SPEAKER_00","startTime":369.28,"endTime":369.52,"body":"a"},{"speaker":"SPEAKER_00","startTime":369.52,"endTime":370.48,"body":"feeling-based"},{"speaker":"SPEAKER_00","startTime":370.48,"endTime":370.96,"body":"decision."},{"speaker":"SPEAKER_00","startTime":371.12,"endTime":371.28,"body":"And"},{"speaker":"SPEAKER_00","startTime":371.28,"endTime":371.44,"body":"the"},{"speaker":"SPEAKER_00","startTime":371.44,"endTime":371.68,"body":"third,"},{"speaker":"SPEAKER_00","startTime":371.84,"endTime":372.08,"body":"where"},{"speaker":"SPEAKER_00","startTime":372.08,"endTime":372.24,"body":"are"},{"speaker":"SPEAKER_00","startTime":372.24,"endTime":372.4,"body":"we"},{"speaker":"SPEAKER_00","startTime":372.4,"endTime":373.2,"body":"over-explaining"},{"speaker":"SPEAKER_00","startTime":373.28,"endTime":373.6,"body":"instead"},{"speaker":"SPEAKER_00","startTime":373.6,"endTime":373.76,"body":"of"},{"speaker":"SPEAKER_00","startTime":373.76,"endTime":374.32,"body":"upgrading"},{"speaker":"SPEAKER_00","startTime":374.48,"endTime":374.64,"body":"this"},{"speaker":"SPEAKER_00","startTime":374.64,"endTime":375.2,"body":"perception?"},{"speaker":"SPEAKER_00","startTime":375.44,"endTime":375.84,"body":"More"},{"speaker":"SPEAKER_00","startTime":375.84,"endTime":376.32,"body":"information"},{"speaker":"SPEAKER_00","startTime":376.32,"endTime":376.64,"body":"does"},{"speaker":"SPEAKER_00","startTime":376.64,"endTime":376.8,"body":"not"},{"speaker":"SPEAKER_00","startTime":376.8,"endTime":377.52,"body":"necessarily"},{"speaker":"SPEAKER_00","startTime":377.52,"endTime":378.08,"body":"increase"},{"speaker":"SPEAKER_00","startTime":378.08,"endTime":378.56,"body":"value."},{"speaker":"SPEAKER_00","startTime":378.72,"endTime":378.88,"body":"The"},{"speaker":"SPEAKER_00","startTime":378.88,"endTime":379.28,"body":"practical"},{"speaker":"SPEAKER_00","startTime":379.28,"endTime":379.6,"body":"move"},{"speaker":"SPEAKER_00","startTime":379.6,"endTime":379.92,"body":"after"},{"speaker":"SPEAKER_00","startTime":379.92,"endTime":380.08,"body":"this"},{"speaker":"SPEAKER_00","startTime":380.08,"endTime":380.4,"body":"episode"},{"speaker":"SPEAKER_00","startTime":380.4,"endTime":380.56,"body":"is"},{"speaker":"SPEAKER_00","startTime":380.56,"endTime":380.88,"body":"simple."},{"speaker":"SPEAKER_00","startTime":381.04,"endTime":381.28,"body":"Look"},{"speaker":"SPEAKER_00","startTime":381.28,"endTime":381.36,"body":"at"},{"speaker":"SPEAKER_00","startTime":381.36,"endTime":381.52,"body":"your"},{"speaker":"SPEAKER_00","startTime":381.52,"endTime":381.76,"body":"product"},{"speaker":"SPEAKER_00","startTime":381.76,"endTime":381.92,"body":"and"},{"speaker":"SPEAKER_00","startTime":381.92,"endTime":382.16,"body":"ask,"},{"speaker":"SPEAKER_00","startTime":382.32,"endTime":382.56,"body":"does"},{"speaker":"SPEAKER_00","startTime":382.56,"endTime":382.72,"body":"this"},{"speaker":"SPEAKER_00","startTime":382.72,"endTime":382.88,"body":"feel"},{"speaker":"SPEAKER_00","startTime":382.88,"endTime":383.04,"body":"like"},{"speaker":"SPEAKER_00","startTime":383.04,"endTime":383.44,"body":"something"},{"speaker":"SPEAKER_00","startTime":383.44,"endTime":383.68,"body":"people"},{"speaker":"SPEAKER_00","startTime":383.68,"endTime":383.92,"body":"should"},{"speaker":"SPEAKER_00","startTime":383.92,"endTime":384.32,"body":"compare"},{"speaker":"SPEAKER_00","startTime":384.32,"endTime":384.48,"body":"to"},{"speaker":"SPEAKER_00","startTime":384.48,"endTime":384.96,"body":"cheaper"},{"speaker":"SPEAKER_00","startTime":384.96,"endTime":385.36,"body":"options"},{"speaker":"SPEAKER_00","startTime":385.44,"endTime":385.68,"body":"or"},{"speaker":"SPEAKER_00","startTime":385.68,"endTime":386.08,"body":"something"},{"speaker":"SPEAKER_00","startTime":386.08,"endTime":386.24,"body":"they"},{"speaker":"SPEAKER_00","startTime":386.24,"endTime":386.64,"body":"shouldn't?"},{"speaker":"SPEAKER_00","startTime":386.8,"endTime":387.12,"body":"That"},{"speaker":"SPEAKER_00","startTime":387.12,"endTime":387.36,"body":"one"},{"speaker":"SPEAKER_00","startTime":387.36,"endTime":387.84,"body":"difference"},{"speaker":"SPEAKER_00","startTime":387.84,"endTime":388.32,"body":"alone"},{"speaker":"SPEAKER_00","startTime":388.32,"endTime":388.48,"body":"can"},{"speaker":"SPEAKER_00","startTime":388.48,"endTime":388.96,"body":"completely"},{"speaker":"SPEAKER_00","startTime":388.96,"endTime":389.36,"body":"change"},{"speaker":"SPEAKER_00","startTime":389.36,"endTime":389.6,"body":"how"},{"speaker":"SPEAKER_00","startTime":389.6,"endTime":389.76,"body":"your"},{"speaker":"SPEAKER_00","startTime":389.76,"endTime":390.16,"body":"pricing"},{"speaker":"SPEAKER_00","startTime":390.16,"endTime":390.32,"body":"is"},{"speaker":"SPEAKER_00","startTime":390.32,"endTime":390.56,"body":"actually"},{"speaker":"SPEAKER_00","startTime":390.56,"endTime":391.12,"body":"perceived."},{"speaker":"SPEAKER_00","startTime":391.2,"endTime":391.36,"body":"And"},{"speaker":"SPEAKER_00","startTime":391.36,"endTime":391.6,"body":"that's"},{"speaker":"SPEAKER_00","startTime":391.6,"endTime":391.68,"body":"the"},{"speaker":"SPEAKER_00","startTime":391.68,"endTime":392.08,"body":"full"},{"speaker":"SPEAKER_00","startTime":392.08,"endTime":392.24,"body":"fat"},{"speaker":"SPEAKER_00","startTime":392.4,"endTime":392.64,"body":"version."},{"speaker":"SPEAKER_00","startTime":392.8,"endTime":392.96,"body":"Thank"},{"speaker":"SPEAKER_00","startTime":392.96,"endTime":393.12,"body":"you"},{"speaker":"SPEAKER_00","startTime":393.12,"endTime":393.2,"body":"so"},{"speaker":"SPEAKER_00","startTime":393.2,"endTime":393.36,"body":"much"},{"speaker":"SPEAKER_00","startTime":393.36,"endTime":393.52,"body":"for"},{"speaker":"SPEAKER_00","startTime":393.52,"endTime":393.84,"body":"listening."},{"speaker":"SPEAKER_00","startTime":393.92,"endTime":394.16,"body":"And"},{"speaker":"SPEAKER_00","startTime":394.16,"endTime":394.48,"body":"remember,"},{"speaker":"SPEAKER_00","startTime":394.56,"endTime":394.72,"body":"you"},{"speaker":"SPEAKER_00","startTime":394.72,"endTime":394.8,"body":"can"},{"speaker":"SPEAKER_00","startTime":394.8,"endTime":394.96,"body":"listen"},{"speaker":"SPEAKER_00","startTime":394.96,"endTime":395.12,"body":"to"},{"speaker":"SPEAKER_00","startTime":395.12,"endTime":395.2,"body":"the"},{"speaker":"SPEAKER_00","startTime":395.2,"endTime":395.52,"body":"Full"},{"speaker":"SPEAKER_00","startTime":395.52,"endTime":395.76,"body":"Fat"},{"speaker":"SPEAKER_00","startTime":395.76,"endTime":396.24,"body":"Marketing"},{"speaker":"SPEAKER_00","startTime":396.24,"endTime":396.64,"body":"Podcast"},{"speaker":"SPEAKER_00","startTime":396.72,"endTime":397.04,"body":"wherever"},{"speaker":"SPEAKER_00","startTime":397.04,"endTime":397.12,"body":"you"},{"speaker":"SPEAKER_00","startTime":397.12,"endTime":397.28,"body":"get"},{"speaker":"SPEAKER_00","startTime":397.28,"endTime":397.44,"body":"your"},{"speaker":"SPEAKER_00","startTime":397.44,"endTime":398.0,"body":"podcasts"},{"speaker":"SPEAKER_00","startTime":398.08,"endTime":398.32,"body":"with"},{"speaker":"SPEAKER_00","startTime":398.32,"endTime":398.56,"body":"new"},{"speaker":"SPEAKER_00","startTime":398.56,"endTime":398.8,"body":"bite"},{"speaker":"SPEAKER_00","startTime":398.88,"endTime":399.04,"body":"size"},{"speaker":"SPEAKER_00","startTime":399.12,"endTime":399.52,"body":"episodes"},{"speaker":"SPEAKER_00","startTime":399.52,"endTime":399.92,"body":"released"},{"speaker":"SPEAKER_00","startTime":399.92,"endTime":400.32,"body":"daily,"},{"speaker":"SPEAKER_00","startTime":400.56,"endTime":401.2,"body":"Monday"},{"speaker":"SPEAKER_00","startTime":401.2,"endTime":401.36,"body":"to"},{"speaker":"SPEAKER_00","startTime":401.36,"endTime":401.84,"body":"Friday."},{"speaker":"SPEAKER_00","startTime":401.92,"endTime":402.0,"body":"You"},{"speaker":"SPEAKER_00","startTime":402.0,"endTime":402.16,"body":"can"},{"speaker":"SPEAKER_00","startTime":402.16,"endTime":402.32,"body":"like"},{"speaker":"SPEAKER_00","startTime":402.48,"endTime":402.64,"body":"me"},{"speaker":"SPEAKER_00","startTime":402.64,"endTime":402.88,"body":"later"},{"speaker":"SPEAKER_00","startTime":402.88,"endTime":402.96,"body":"for"},{"speaker":"SPEAKER_00","startTime":402.96,"endTime":403.04,"body":"that."},{"speaker":"SPEAKER_00","startTime":403.2,"endTime":403.44,"body":"Oh,"},{"speaker":"SPEAKER_00","startTime":403.52,"endTime":403.68,"body":"and"},{"speaker":"SPEAKER_00","startTime":403.68,"endTime":403.76,"body":"if"},{"speaker":"SPEAKER_00","startTime":403.76,"endTime":403.92,"body":"you're"},{"speaker":"SPEAKER_00","startTime":403.92,"endTime":404.32,"body":"enjoying"},{"speaker":"SPEAKER_00","startTime":404.32,"endTime":404.4,"body":"the"},{"speaker":"SPEAKER_00","startTime":404.4,"endTime":404.8,"body":"podcast,"},{"speaker":"SPEAKER_00","startTime":404.88,"endTime":405.12,"body":"I'd"},{"speaker":"SPEAKER_00","startTime":405.12,"endTime":405.28,"body":"love"},{"speaker":"SPEAKER_00","startTime":405.28,"endTime":405.44,"body":"it"},{"speaker":"SPEAKER_00","startTime":405.44,"endTime":405.52,"body":"if"},{"speaker":"SPEAKER_00","startTime":405.52,"endTime":405.68,"body":"you"},{"speaker":"SPEAKER_00","startTime":405.68,"endTime":406.0,"body":"left"},{"speaker":"SPEAKER_00","startTime":406.0,"endTime":406.08,"body":"a"},{"speaker":"SPEAKER_00","startTime":406.08,"endTime":406.4,"body":"review,"},{"speaker":"SPEAKER_00","startTime":406.48,"endTime":406.72,"body":"as"},{"speaker":"SPEAKER_00","startTime":406.72,"endTime":406.88,"body":"it"},{"speaker":"SPEAKER_00","startTime":406.88,"endTime":407.04,"body":"really"},{"speaker":"SPEAKER_00","startTime":407.04,"endTime":407.36,"body":"helps"},{"speaker":"SPEAKER_00","startTime":407.36,"endTime":407.52,"body":"more"},{"speaker":"SPEAKER_00","startTime":407.52,"endTime":407.76,"body":"people"},{"speaker":"SPEAKER_00","startTime":407.76,"endTime":408.0,"body":"find"},{"speaker":"SPEAKER_00","startTime":408.0,"endTime":408.16,"body":"it."},{"speaker":"SPEAKER_00","startTime":408.32,"endTime":408.48,"body":"See"},{"speaker":"SPEAKER_00","startTime":408.48,"endTime":408.64,"body":"you"},{"speaker":"SPEAKER_00","startTime":408.64,"endTime":408.8,"body":"next"},{"speaker":"SPEAKER_00","startTime":408.8,"endTime":408.96,"body":"week"},{"speaker":"SPEAKER_00","startTime":409.04,"endTime":409.2,"body":"and"},{"speaker":"SPEAKER_00","startTime":409.2,"endTime":409.36,"body":"have"},{"speaker":"SPEAKER_00","startTime":409.36,"endTime":409.52,"body":"a"},{"speaker":"SPEAKER_00","startTime":409.52,"endTime":409.92,"body":"fab"},{"speaker":"SPEAKER_00","startTime":409.92,"endTime":410.32,"body":"weekend"},{"speaker":"SPEAKER_00","startTime":410.32,"endTime":411.12,"body":"ahead."}]}