The Aligned Entrepreneur with Jenni Petersen
The Aligned Entrepreneur is a business podcast for purpose-led leaders who want to build successful businesses without losing their values, their peace, or their sense of purpose.
Hosted by Jenni Petersen, founder of Skivvy Virtual Assistants, this podcast explores the real side of entrepreneurship — the leadership lessons, challenges, decisions, and growth that happen behind the scenes of building a business.
After more than a decade of growing a virtual assistant agency from a one-woman operation into a global team supporting clients around the world, Jenni shares honest insights about business leadership, delegation, resilience, and building companies that are aligned with your values.
Each episode blends practical business wisdom with thoughtful reflection on leadership, service, and purpose.
Whether you are scaling a business, leading a team, or simply trying to build something meaningful, this podcast will help you move forward with clarity, wisdom, and alignment.
The Aligned Entrepreneur with Jenni Petersen
Ep 01: The story behind Skivvy - Part One
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of The Aligned Entrepreneur with Jenni Petersen, Jenni takes listeners back to the 2015 road trip to Cape Town where the idea for her global virtual assistant agency, Skivvy, was first born. She candidly shares the "messy middle" of her journey, from the silence of a failed initial launch to the pivotal realization that clients value partnership and trust over anonymous task completion.
It is a story of divine alignment, showing how small beginnings and a leap of faith can evolve into a thriving business that empowers women to find purpose and flexibility.
What you'll learn:
- The Power of the Pivot: Why Skivvy moved away from a purely task-based website to offering personalized administrative support built on human connection.
- Building a Value-Driven Team: How Jenni transitioned from a solo operation to a partnership by finding a teammate who shared her core values and heart for the business.
- Leading with Faith: The importance of trusting God’s timing and redirection, even when faced with business challenges like client departures or team resignations.
Connect with Jenni:
- LinkedIn Personal: https://www.linkedin.com/in/jennipetersen/
- Skivvy LinkedIn: https://www.linkedin.com/company/10290303/admin/dashboard/
- Instagram: Skivvy Virtual Assistants (@skivvy_va)
- Facebook: Skivvy
- Email: jenni@skivvy.co.za