The Aligned Entrepreneur with Jenni Petersen
The Aligned Entrepreneur is a business podcast for purpose-led leaders who want to build successful businesses without losing their values, their peace, or their sense of purpose.
Hosted by Jenni Petersen, founder of Skivvy Virtual Assistants, this podcast explores the real side of entrepreneurship — the leadership lessons, challenges, decisions, and growth that happen behind the scenes of building a business.
After more than a decade of growing a virtual assistant agency from a one-woman operation into a global team supporting clients around the world, Jenni shares honest insights about business leadership, delegation, resilience, and building companies that are aligned with your values.
Each episode blends practical business wisdom with thoughtful reflection on leadership, service, and purpose.
Whether you are scaling a business, leading a team, or simply trying to build something meaningful, this podcast will help you move forward with clarity, wisdom, and alignment.
The Aligned Entrepreneur with Jenni Petersen
Ep 02: The Story Behind Skivvy: Part 2
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In this episode of The Aligned Entrepreneur with Jenni Petersen, Jenni continues the story of Skivvy's growth from a small virtual assistant business in South Africa to a thriving global team serving clients around the world. She shares how the business evolved beyond simply providing administrative support and became a platform for empowering women, creating opportunities, and building a values-driven culture rooted in excellence and integrity.
Jenni also opens up about the challenges that came with growth, including relocating her family to the United States, navigating uncertainty, and facing moments when she questioned whether she should continue. Through each season, she reflects on how faith, perseverance, and surrender have shaped her leadership journey and strengthened her trust in God's provision. This episode is a powerful reminder that true success is not measured by milestones alone, but by remaining aligned with your purpose through every stage of the journey.
What You'll Learn:
• How Purpose Attracts the Right People
Discover how building a business around clear values and purpose helped Jenni attract team members who shared her commitment to excellence, integrity, and service.
• Why Growth Often Requires Surrender
Learn how international expansion, relocating countries, and navigating uncertainty required faith, trust, and a willingness to let go of control.
• The Transition from Doer to Leader
Understand the mindset shift required to move from doing all the work yourself to leading a team, casting vision, and empowering others to step into their gifts.
Connect with Jenni:
- LinkedIn Personal: https://www.linkedin.com/in/jennipetersen/
- Skivvy LinkedIn: https://www.linkedin.com/company/10290303/admin/dashboard/
- Instagram: Skivvy Virtual Assistants (@skivvy_va)
- Facebook: Skivvy
- Email: jenni@skivvy.co.za