Brand - The Career Growth Podcast

In this episode, we’ll be covering a topic which is often overlooked in the career world. 

It’s crucial to have the right mindset in working and business life and to this end, considering oneself as a Brand is a huge help. 

Below are the notes I used for the podcast. Take a look and see how you can apply these points to you and your career. 

B – Brand, 
Belief, Bravery
What
* brand /brand / ▸  noun 1 a type of product manufactured by a particular company under a particular name:.
* a particular identity or image regarded as an asset: you can still invent your own career, be your own brand. (Kelly smoking talk example…)
* Who are you? (Age,sex, colour)
* What are you about? (Values/drive): optimism; creativity; authenticity;
* Why should anyone hire you? (Hisense TV story)
How
* This is about being authentic
    * This is the real you
    * The answers to the previous questions essentially 
    * Showing who you truly are
* Define what you bring to the table
    * What are your strengths?
    * What have you accomplished
    * How have you accomplished it
* What makes you stand out against other candidates?


#coaching #brand