Not Done Yet! Purpose & Possibility Through Life's Second Half - Dr. Brad Cooper
Are you moving through midlife and feeling a growing vacuum? Whether you are navigating midlife struggles, approaching a retirement transition, or already retired but feeling unsatisfied, you’ve realized that the old script for the second half of life is blank.
Welcome to Not Done Yet! Purpose & Possibility Through Life's Second Half. Hosted by Dr. Brad Cooper—executive, husband, father, and elite masters endurance athlete—this podcast is a dedicated roadmap for high-achievers who refuse to settle for a downward path to the status quo.
Society tells us that life after 50, 60, and 70 is a time to slow down, but we believe those in their second act represent the world’s greatest untapped natural resource. We don’t just talk about retirement life; we explore "pretirement," healthspan, and how to trade a passive existence for a life of vibrant meaning.
Each week, we dive into:
- Purpose & Midlife Reinvention: Rediscovering a brand-new "why" in your 50s and 60s.
- The Second Mountain: Moving beyond career success to deep personal significance.
- Longevity & Vitality: Evidence-based practices for high-performance aging and maintaining an upward-aiming mindset.
- Pro-Aging Mindsets: Slashing through the "shoulds" to pursue a life of possibility.
Drawing from timeless wisdom and the latest behavioral science, Dr. Cooper helps you distinguish the "still, small voice" of true calling from the noise of the world.
If you’re ready to trade "passively ever after" for a forward-oriented call to adventure, you’re in the right place. Hit Follow and join a community of world-changers who know beyond a shadow of a doubt:
We are… not… done… yet!
Not Done Yet! Purpose & Possibility Through Life's Second Half - Dr. Brad Cooper
The 1% Myth: Don’t Accept the Downward Spiral
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Is a 1% decline in strength and fitness after age 40 inevitable? We’ve all heard the headlines: once you hit midlife, your metabolism slows, your joints ache, and a "downward spiral" is a biological certainty. But what if the most dangerous part of aging isn't your physiology—it's your perspective?
In this episode, Dr. Brad Cooper deconstructs the "1% Myth" and explains why the scientific data on aging often comes with a massive asterisk: "All things remaining equal." We explore how choices trump calendars and why your aging mindset can actually add 7.5 years to your life.
In this episode, we tackle:
- The "All Things Equal" Trap: Why standard aging statistics reflect the "average" sedentary lifestyle, not your potential.
- The Psychology of Physiology: How your beliefs about getting older affect your actual strength, cognition, and longevity.
- The Wall Street Journal Factor: Why you should challenge "scientific" headlines about biomolecular shifts at 44 and 60.
- 5 Practical Steps to Defy Decline:
- Audit Your Inner Circle: Are your "Fab Five" encouraging a slow fade or a call to adventure?
- The Multi-Generational Edge: Why connecting with younger and older groups creates a unique "organic energy."
- Language Check: Are you blaming age for things that are actually training or recovery gaps?
- Filling the Gaps: How to target strength and power loss before they compound.
- The Annual Benchmark: Why you need a "physical event" that goes deeper than a doctor’s checkup.
Don’t let society dictate your finish line. Whether you're a masters athlete or simply looking to inhabit your life more fully, this episode is a roadmap to reclaiming your autonomy.
Hit Follow to join the movement of people who know the truth: We are… not… done… yet!
Key Resources & Links:
- BetterPath Substack: Read the full series on the 1% Myth here
- Contact Dr. Cooper: Results@CatalystCoaching360.com
- Health & Performance Coaching: Explore Catalyst Coaching 360
Reach out anytime with questions or ideas - Results@CatalystCoaching360.com
Tap into the BetterPath Substack series on unlocking life's second half here.
Access industry-leading, nationally board certified health, wellness & high performance coaching for yourself or your team here.
Of all the self-fulfilling prophecies in our culture, the assumption that aging means decline and poor health is probably the deadliest. That quote comes from Marilyn Ferguson's book, The Aquarian Conspiracy, way back in 1980. But if anything, we've only gotten worse today. What are we doing? In case you didn't already realize, our answer when it comes to the influence of our perspective about our chronological age matters. It matters far more than we ever imagined. At times, as in essentially all the time, it may feel like we're swimming upstream as those living the not done yet life. You hear it all the time, right? Friends and peers consistently blame their latest shortcoming or deficiency on age. Constant references in the news or TV shows surround us, pointing to age as the primary driver of expanding waistlines and sore joints. And then we also face scientific sounding clickbait, like a recent Wall Street Journal article a friend sent my way, pointing to sudden biomolecular shifts at ages 44 and 60, which made for a great headline, but very little reality. And those only add fuel to the fire. Don't fall for it. Yes, of course, age matters. A top-tier athlete in their 60s will never match that of a similarly conditioned 25-year-old. That's not the point. Listen carefully to what the evidence states. We lose an average of 1% of our strength, function, and conditioning per year after the age of 40. All things remaining equal. Did you catch those last four words? All things remaining equal. In other words, they're referencing the person who doesn't take any steps, the average person, the person who stopped exercising years ago, lets their tongue rather than their physiology guide their fueling, and chooses swiping over sleeping. That's not you. And we'll talk about why that, the psychology of our physiology, is so very important as we move through life's second half. Welcome back to the Not Done Yet Podcast. I'm Dr. Brad Cooper of Catalyst Coaching, and I am grateful to have you join me as we journey through this unique phase of life together. While many in life's second half are content to sit back and live passively ever after, there are plenty of us who sense something deeper. A life of possibility hidden just beneath the surface, ready to make a positive difference in this world. It's my hope that this podcast helps uncover, encourage, and launch those possibilities in you. So let's jump in. Returning to those four keywords that accompany the data on aging. All things remaining equal. There is such a massive opportunity awaiting all of us in life's second half if we tune into that. Of course, if each of us were completely dialed in physically, if we are all professional endurance athletes at our current age, then age would be the remaining factor toward which we could point our finger because we'd taken care of everything else. Clearly, that is not even close to the case. A cursory review, not even a deep dive, but a cursory review of the study on which the Wall Street Journal article I mentioned earlier was based, provides a great example. The cohort in the study was small, 108 people. And those 108 people were spread across a 50-year span from 25 to 75, and 86% of the participants were overweight or obese, which exceeds even our current population level, which sits at 71%. So while yes, the study is quite interesting. It was fun to read, and it does an exceptional job of setting the stage for future research, the associated headline and apparent application, they don't apply to you. You're making a point to consistently tune into the cattle's cornerstones, move, fuel, rest, connect. You understand choices, trump calendars. When your outcomes don't match expectations, you look for opportunities to shift your actions instead of shifting the blame. However, the issue goes notably deeper than our media outlets. We live in a culture where the 50 plus side of life is assumed to be one of slowing down, easing up, and stepping aside. Intriguingly, or surprisingly, this is the exact opposite of what we see across almost any other setting. The energy we wrap into sports with the fourth quarter, the ninth inning, the seventh game of a seven-game series, or performances, the closing scene, the encore, and even fireworks shows, the grand finale. It's bolstered, not belittled, as we near the end. It's the climax far more than the early phases that we celebrate at the highest levels. But then for some reason, we step back into real life, our literal lives, and reverse our perspective, assuming the final chapter is nothing more than a long wave goodbye. Unfortunately, even some of our deeply trusted, but in this case ill-informed, and yes, I mean ill-informed physicians often advise avoidance over activity and laying low over living fully. Don't push too hard. You're getting older, you know, they tell us, which I'm hoping you'll interpret as a sign you need to be looking for a new doctor. Fortunately, the evidence is on your side. An intriguing research study led by Yale's Dr. Becca Levy, which has since been supported by a multitude of additional studies, found those with a more positive self-perception of aging live seven and a half years longer than those who are less positive. And this is after accounting for gender, socioeconomic status, loneliness, and functional health at the baseline. Seven and a half years. A more recent study by Dr. Levy found positive age beliefs also enhance cognition, I think dementia and related conditions in older adults, fifteen times more than the off-reference APOE2 gene. Okay. So we know attitudes and actions matter. Now what? What options do we have to choose adventure over apathy, impact over inaction? The first step is to become aware of the negative messaging. I'm trying to do that here. I'm trying to hit on all those cylinders. I want you to consciously challenge the headlines when you see one. When somebody sends you an article or a video or a headline of some sort, challenge it. Dig deeper. Go beyond the basics and see what's really going on there, other than the clip debate, other than the newspaper sales. Once we do that, then we must act. And I want to give you a few ideas to get you started. So here are five things you can do to get the ball rolling. First of all, assess your inner circle. We become the five people with whom we spend the most time. How do your Fab Five view this stage of life? How are their attitudes and actions coming out? Are they challenging you to step, reach, and go? Or sit back and call it a day? I'm not saying fire your friends, but I'm guessing if someone lit up a cigarette in your home, you'd ask them to leave. Right? Is this any different? Number two, expand your outer circle. Since Susanna and I moved to Fort Collins, Colorado a few years ago, I've made a concerted effort, in spite of being an introvert, to expand connections across three distinct groups. First, older individuals, people older than me who have great wisdom that I can really learn from and glean from. Number two, peers. This is where community is created. And then number three, younger individuals. They provide this amazing organic energy and a challenge orientation about life. Now, yes, living in a college town, Colorado State University is right down the road, may make this easier. But similar options are available anywhere if we're intentional. For example, I've been fortunate to find an outstanding weekly track group within the running community that includes runners of all ages and all speeds that has been immensely beneficial on multiple fronts, not just my running results. Number three, tune into your own words. We've talked about the headlines, but what are you saying to yourself? What words am I saying to myself? Were we a little slower at the last community 5K? A bit more fatigued on the family hike? Do we then default to blaming age? Or do we first assess how I've been training, what my recent activity's been like, and what steps I can take to improve my fitness, my strength, my speed the next time around? Our answer to that question likely indicates a great deal about our aging mindset. Now, a side note here, this podcast is not medical advice. Medical conditions are a reality. Lifestyle choices are not a panacea. Stay up to date on checkups with a physician who does not default to the easy answers. Number four, tune into the gaps. Once we recognize the map our words are creating, then we can step into filling the available gaps. For example, we know strength and power diminish with age, all things remaining equal. But knowing this, we can choose to integrate previously missing elements like strength training or apply metrics into our routine, effectively filling that 1% annual gap before it takes hold and compounds negatively. The great thing about aging is we receive a higher ROI or return on investment per minute invested because so few others have tuned into the secret that's hiding right there in plain sight. Finally, number five, go beyond your annual physical. Of course, see your physician. Absolutely build in an annual physical with that forward-thinking physician. But don't stop there. As long as you're medically cleared, build in one or more annual physical events into your calendar to see how you're doing beyond the blood work. Our family almost always does a 10K to kick off the summer and a 5K together in the fall. Maybe for you it's a timed hike, a birthday endurance swim or bike, or any number of other alternatives. But pick and stick by making the same event annual, same course, same place, same general weather, then any reduced performance and the clear next step, what I've been missing, become obvious. Plus, I'll admit the accountability of knowing it's coming plays a powerful role in the way we live out the months preceding that. Our aging mindset is just that. It affects our approach to each day's challenges, shifts our desire to step into those challenges, and even bolsters our cognition. Age is not simply a number. It is obviously a biological reality. But it is a factor, not the factor. Remember that. Our choices, decisions, and actions are the real drivers of our outcomes. When we step into the purposeful, realistic mindset about the turning of the page and stop giving age the ultimate power over the way in which our lives play out, we got our new autonomy, engagement, and hope. And hope, my friends, is a spark that brings light to the darkest night and reminds us that we are not done yet. Thanks for joining me here on the Not Done Yet Podcast, and thank you for spreading the word to others who refuse to settle for the status quo and are tuning into the purpose and possibilities of life's second half. Let's make today count, and I will speak with you soon on the next episode of the Not Done Yet Podcast.