Networx Podcast

Ep6: Winning Campaigns - Creating a Super Bowl moment

May 08, 2019 Season 2 Episode 6
Networx Podcast
Ep6: Winning Campaigns - Creating a Super Bowl moment
Chapters
Networx Podcast
Ep6: Winning Campaigns - Creating a Super Bowl moment
May 08, 2019 Season 2 Episode 6
Networx Brisbane
It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing. Panellists include: Sarah Kelly, Associate Professor, Marketing & Law, The University of Queensland; Luke Wheatley, Head of Creative and Content, Flight Centre; and Rob Hudson, Managing Director, Clemenger BBDO with Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork. You're listening to the Networx Podcast with your host, Lisa Ma.
Show Notes

It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing. 

During this podcast, you'll discover:

Panellists include:

Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork

Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events

For a full list of list of video links, visit the Networx Podcast website.

Further resource links:

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This is a live recording at Victoria Park on 20 February 2019 by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.

Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events

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