Who Made Who? AI, Identity & The Future of Human Thinking (Episode 11)

If we created the machine, why does it feel like the machine is now creating us?

In this episode, Kyle Hosick and Kim Fitzpatrick explore artificial intelligence, human creativity, and the growing tension between innovation and identity in a world increasingly shaped by algorithms and automation.

Inspired by the AC/DC song “Who Made Who?” and the deeper question behind it, this conversation looks at what happens when the tools designed to serve humanity begin influencing how we think, create, communicate, and live.

Most people think AI is simply a productivity tool.

But technology has always done more than help us. It changes behavior. It reshapes culture. And over time, it can quietly redefine what it means to be human.

Because the biggest question may not be whether AI becomes more intelligent.

It may be whether humans become less original.

Send us your thoughts on this episode!

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Transcript

SPEAKER_00 0:00

And we're back with another episode of Legacy Live. I'm your host, Kyle Hossick.

SPEAKER_01 0:05

And I'm your host, Kim Fitzpatrick.

SPEAKER_00 0:06

And today we're diving into AI. All right, Kim, question for you. Yes. Who made who?

SPEAKER_01 0:25

So you said this to me, and I'm like, I don't know, like I made me or who made me. And I was like, uh, I liked that this was the title of our thing. The title of our this topic of this episode 11. Who made who? Who made who, Kyle?

SPEAKER_00 0:40

Um, well, I'm gonna tell what you map. Okay, what year were you born in?

SPEAKER_01 0:44

1980.

SPEAKER_00 0:45

1980. Okay, I'm sorry to do that too. I know I love being a nice man. Is not supposed to infer a woman's age or ask it outright, but so 1980.

SPEAKER_01 0:54

We had a point to this exercise. Okay.

SPEAKER_00 0:57

So 1986, you were six, I was ten. Yeah. A movie came out called Maximum Overdrive.

SPEAKER_01 1:03

Okay.

SPEAKER_00 1:04

It's a Stephen King story where the machines all turn against man who created the machines. Okay. Very feels very this age. Dark. Very dark. It's weird that I would bring something dark too.

SPEAKER_01 1:18

Oh, yeah, it's so weird.

SPEAKER_00 1:19

Um, and so Stephen King's a huge ACDC fan, as am I. So a lot of my topics arrive uh from them, but Stephen King approached them to do the soundtrack to his movie, Maximum Overdrive. Their song became called Who Made Who. And I love to picture sort of them in a room being like, Okay, we gotta write a song. The machines turn against men, who made who. I was on the treadmill when I heard Who Made Who. It's like, you know, it does it makes Apple essentials in a playlist for ACDC, but it's like a forgotten about song.

SPEAKER_01 1:56

Okay. Okay.

SPEAKER_00 1:57

And I heard Who Made Who, Who Made You, if you made them, they made you, who begun to deal with who made who, and I was just like, Oh my gosh, this song is from exactly 40 years ago, 1986, and they're talking about AI essentially, like it's and I so of course I go I latch on to that idea and go, Well, yeah, who made you? It's like I looked at AI as this like identity loss, and that's what we're gonna unpack today. Yes, is like AI is a powerful tool, I use it, you use it. I think it'd be really cool if we tell our listeners how we use it as individuals and together, because that happens as well, but then dive into sort of the erosion of identity that's gonna happen if it gets misused and overused and overrelied on. So, question one to you, Kim Fitzpatrick. How do you use AI today?

SPEAKER_01 2:56

That's a great question. So I love Chat GPT. Her name's Betty. We have a very deep relationship. Um, and then I also use Claude, and I love Claude. I really, really love Claude. I don't always use, I interchange the two. Um, but the way that I use it is that all my original ideas come from me. And I use either one of them, sometimes both of them, against each other or with each other to vet, edit, make better, or to, you know, just like really go through like what am I missing here? Challenge me. And that is for me the best thing. Um, you know, I want to make sure that I still have my voice. I I will also go through it, take like if I use it say for social media posts, for example, it still takes me just as long to use, and I know people are like, it's so fast, you can do these things. I don't ever want my voice to ever come across that that is not Kim Fitzpatrick, that is AI, that is not who she is. And I I know that to be true because when it first came out, I just was like, oh, perfect. Here's the here's this caption. It's good enough. And now I'm like, nope, let's stress test this. And the way I do that is I will voice note back and forth with whatever idea concept I'm working on until it feels truly like me in terms of my own voice, in terms of my energy coming through the screen. Like that's really important to me. And any project I'm doing, I really want it to feel like me. What about you?

SPEAKER_00 4:20

Uh so I mine's Peter, Chad G Peter is how I arrived at Peter. I'm very polite to him as well. Every time I interact, like, hey Peter, here's what I here's my question for you today. I use it as a problem solver. So if I as soon as I have a problem, say it's with a camera or a device or technology or a piece of software, I will go, here's what's happening. Sometimes I turn on a microphone and I go, hey Peter, I'm using XYZ.com. I cannot, for the life of me, find where to change my credit card details, for instance. That I'm pretty good at. I'm I'm not coming up with a good example here. But um, in a broader stroke, I use Peter as a coworker, like he's sitting right beside me, and we're doing a menial nine to five together, where you would turn and go, Hey, what do you think of this? Brian or or Peter in this case, and they'd give you their sort of take on it. And I love getting that extra bit of feedback. Like you, I want the identity and the ideas to be Kyle, like I want them to come from me, but there are some like monumental tasks that AI can do in a hurry with data and analyzing data that like one, I won't begin to say I understand fully. Two, I don't ever want to do that work. I'm the creative guy who comes up with ideas and brings the energy. I'm not sifting through Excel files to figure out where one cell of 26 pages is wrong. Like, that's not my jam. Um, I was sent an article by someone like about the fashion space where like the gap, for instance, is using AI to monitor the zeitgeist. We talked about zeitgeist two episodes ago. The gap is looking at how many mentions it gets and what share of the amplified voice it has on TikTok, on Instagram. Like, I love that that's at our fingertips. Yeah. What I don't see the gap doing, and I hope they never do, is say, hey Peter, what's the hottest t-shirt of 2027 gonna be? And show us the design so we can just copy what you gave us. Right. That's where this whole thing is starting to get blurry for me, where identity gets stripped away, it gets eroded, and you start to go, who made who here?

SPEAKER_01 6:50

I could definitely talk to my chat, and I often do, where I'm like, okay, here's my workload, here's my thing. And it's like, okay, so your cognitive overload is this. This is what you I might recommend, right? And I'm like, I don't want to do that. And I like, you know, so for me, it's still having the discernment is really important too. And is it realistic? A lot of people will be like, I use I live by my schedule, I live by this, you know. Claude does all my um, there's a way that they can do email responses, they can do all of those things. I'm not there yet personally. Yeah, I know that's a part that's available there, but right now for me, that's not what I want to give autonomy to at this point because of how of the nature of what we do. Right. Um, I just autonomy's the key. See, autonomy goes back to the movie.

SPEAKER_00 7:32

Yeah, like where the mission became autonomous.

SPEAKER_01 7:36

Yeah, and I want the autonomy, and I think that's where it's like even in a hear the word AI, I know it's artificial intelligence. It's like, no, it's uh uh autonomy. Yeah. Like I need autonomy of the um artificial intelligence so that it's not, you know, that and I think that's really important. And you know, the other thing that I was thinking about too is like we have this board in our office, right? Like we so we come, we have these topics, we really write them all down, we think about our thoughts, we write it all out. Like that to me is the most exciting part of it is the brainstorming even human interaction, right?

SPEAKER_00 8:09

Like that's the fun part that that's why we come here. Yeah, right. Like it would be easy to stay at home and automate as much as you can. Sure. But that that like that, so that speaks to like us never wanting to see that go away. I know.

SPEAKER_01 8:25

In fact, I want more of it. I want more in person, I want more community events, I want to build back my work, those workshops we're gonna do. Like, we want to be doing different things that involve community and connection, you know, and I think that's really important. And that's one thing that AI will never replace is human connection. It can't.

SPEAKER_00 8:41

Yes, and then discernment.

SPEAKER_01 8:44

Yeah, okay like discernment. People take that verbatim, you know. There's like people having chat GBT lawyers or all the like that that's never gonna replace the actual proper counsel, you know, you gotta be really careful, yeah.

SPEAKER_00 8:58

I so I also like validity of identity, for instance. Like I've had some emails suddenly from people who I've worked with for a very long time that I right away was like, Man, what are you doing? Yeah, don't send me this. Come on. I've known you for 20 years. You can't just email me back what you asked for the response to my email to be. And you know, I'm the first to my emails are I've always had a weird email style with like too many dots, too many exclamation points. And if I suddenly wasn't emailing people that way anymore, they'd be questioning me and my choices, right? I think, right? Like, like what happened to Kyle? Yeah, and this is who made you is like, where did he go? Where I know that's him sitting there hammering his keyboard. I I'm a keyboard hammerer, um, typing out my thing and like dot dot dot, but and like a dash here where there's not supposed to be a dash. Like I have an English teacher somewhere who's like, what are you doing? But I I don't follow those rules because I want it to be my voice. And I hate I've even had an Instagram direct message that I caught because it they pasted it a second time by accident, yeah, and it was the exact same um message back to back. Right. I was like, you went to Chat GPT to DM me on Instagram, right? What else are you hooking up in your life by constantly needing to turn to AI for the answer, the thought, and the solution?

SPEAKER_01 10:34

Uh and you know, one of the things that's in for me, again, I've been we've been on social media forever. I built beautiful businesses on it, still do love it. I like opening up my Instagram, going to my DM, and I will voice note someone because AI can't do that for me. And I know that there's systems that you you can pay a hundred dollars to this person who's out hacked the system to then you can voice note a hundred people. I I I don't, I'm not again, there's no knock to that if that's what's serving you in your business, but you have to have the discernment to what is people are on to this, like they want build, they want likability, know and trust. And to me, it's like even even our many chats, like we are so much like, hey, comment legacy live. It is Kyle and I sending you the podcast episode. And I like that. And I I, you know, I still, when someone will DM me, I will voice note them or I will be like, oh, I miss this because I'm I'm the one getting back to things. And I still feel really good about that as a business owner and an operator because you know, that is what I will share. It's like if you're feeling disconnected in your business, if you're feeling disconnected from your brand, if you're feeling disconnected from your voice, who is making you?

SPEAKER_00 11:48

Right.

SPEAKER_01 11:48

It's a great question, right? It's like is but when you are the one that's like, I'm in a voice note, I'm gonna get a little video, I'm gonna get face to camera. That's why the face to cameras are so good. And there are so many people that are so afraid of being visible because they're like, I can't read this script out. But if you can take the script out and put you into it, then you're gonna have autonomy. You're just gonna ride and gif and like people need to see your real if you had no other option, what would you say right now?

SPEAKER_00 12:14

Yes, and a lot I hate that people would be like, but I don't know. I know, I don't know. I can't, I can no longer think for myself.

SPEAKER_01 12:22

You know, and one of the things I want to share, because I had this moment last week where I I think Kyle saw the very worst of me last week. I was just so tired. Like there was just a lot going on and I was maxed out in my brain. And so I will say this. So I was trying, I think it took me 19 minutes to write four lines because I was so tired. So when you, if you feel this is just something from a lifestyle perspective, and I want to pull it back, is like if you feel exhausted or like I can't think anymore, just look back at your habits. Have you moved your body? Have you fueled your body? Have you hydrated? Have you slept? Because if you think I haven't done any of those things.

SPEAKER_00 12:59

I don't know. I think you did a lot of those things. You just did a lot of work in one week.

SPEAKER_01 13:04

I was just very tired. Okay, well, in that moment. So my point is that I felt brain dead in that moment. And I what I was proud of in that is I wasn't like, I didn't catastrophize it. I didn't label myself. I was like, I just need a 72-hour nap and I'll be fine. But I also then didn't outsource my work in that moment or think that I needed to like, okay, let me just shove all this into here and then put out put an output of work out that didn't match what our expectation, our standard is that's what I'm meaning. Circle back. Yeah, like I just was like, okay, I'm just gonna be tired. This is and then I followed up the next day and like crush things out. But I knew, okay, hold on. So if you're feeling that and you're finding you're relying on something because you're like, I don't use it, take it. I don't have anything left in me. It's like, okay, so can you park that project? Come back with fresh eyes. So your voice is the master part of it rather than give me the ideas, I'm dead, I'm tired, it's not working for me. That's where you feel disconnected from your work. And that's where people on social media will feel disconnected from what you're putting out there because they'll be like, This isn't working for like your emotion will be taken out if it's not there.

SPEAKER_00 14:11

This is not you showing up to present what you think is gonna sound like you. How about back to social media? Like AI has entered my algorithm somehow in the weirdest way where I've got probably 30% of the content on TikTok is someone telling me how I'm not using AI correctly. I don't have an agent, an AI agent. Claude can now attach to my smart fridge and know what I want in the like I just that's where I want to always have a personal line where I'm like, I can think about what's in my fridge. I can make my own to-do list like with a pen and a paper. I do it every morning. I fold a piece of paper in half and I go one, two, three, four, five, six, seven. I still always want that to be me the same way I want it to be me who is on the treadmill, being like, Oh yeah, who made who? I haven't heard this song in ages, and I'm listening to the lyrics, being like, I have an idea for the podcast. Yeah, it's a good idea. Chat GPT could never go, hey, you like ACDC. Have you ever thought about who made who as one of the episodes? No, it can't. And I'm like still proud of that. Like, I I I always want to be able to be like, okay, we're coming up with a podcast episode idea. Let me think about what it's happened to me in the last week.

SPEAKER_01 15:27

Yeah, that's cool. And and that's really important for business owners and even parents, and even like our kids are being like, you have to make sure that there's discernment in this, and like everything's so accessible, everything's so easy. And you know, if you go back to some of our past episodes too, it's like, you know, I I really believe in this that like life is hard. And when you can do things that are hard versus taking the easy route, you will have an easy life. Like, I'm gonna say that again. If you are committed to figuring it out, using your brain, not just taking the easy route, not just like pushing through it, you will be able to figure that out because a lot of people are just copying, pasting, and not even thinking of the consequences that come from you giving away your voice and your brand and your identity.

SPEAKER_00 16:12

Well, I need to go back to voice. Like, what's happening once the identity is completely eroded from everybody, there'll be one voice in the world that's nobody's.

SPEAKER_01 16:22

I know.

SPEAKER_00 16:22

And that's like that's like removing art from culture. If you could ever imagine that day where no one wants to go see anything anymore, no one wants to read anything because it's just become AI slop, and it's literally that. And you you mentioned your family, like setting an example for my kids, it's tough for them in school. Like, can you imagine being a teacher today? Yeah, there are already some doctors, lawyers hint at our next episode. Um, but I like here's here's a comparison. You know, when you're driving with your kids, yeah, and you're like, you can hear bing and you know you have an email, like it takes everything in me to not grab my phone and look at it because I know they're both sitting there and they're like, oh, but dad checks his phone when he's driving.

SPEAKER_01 17:12

Yes.

SPEAKER_00 17:13

It's the same thing with AI, where like I I when I see my kids at their laptops, I'm not helicopter parenting, but I am asking some questions about like, so where did this part come from? Yeah, that's great. If you're working on a speech and you're in grade seven, who thought of who came up with this idea? Yeah, you know, almost maybe to a fault because my but my kids know I'm that way. And I've set an example for long enough that like Lila would be like, I did, dummy, you know, like of course I did. I've learned from the best, you know, and I pride myself on that. Yeah, that's really because you know, like the high school experience, university, this is a different world now. That yeah, there's people out there arguing that we've passed the tipping point with AI where it's not we can't put it back in the bottle.

SPEAKER_01 18:02

Yeah, it's just a really important discussion and dialogue, and to be discerning, like there is to your point, there is a lot. I it's flooding my feed right now, too. Like, and I was like, I I don't I'm I'm good right now. Like, I don't, I can't, I you know, and it doesn't mean that to be naive that I'm I'm not gonna keep up with the Joneses of AI cloud agents, but at this point, it's like I've had uh you know, we've had a team of eight for eight years that they've worked with me, and I'm like, nothing they do could be replaced by AI. Nothing. Like you can't replace customer service. Like I laughed so hard when I was watching a real estate um video and she like slid in and she turned on the light. She's like, AI can't do this, and then she like made the bed. She's like, AI can't do that. Like it's yeah, there's this there, there is, and again, it's just to be displayed. AI is a big part of the zeitgeist.

SPEAKER_00 18:49

Yes, right, like two episodes ago.

SPEAKER_01 18:52

It is, and it's like, so it's just how will you set yourself apart? How will you protect your voice? How will you protect your thoughts? How AI should amplify you, not replace you. That's right.

SPEAKER_00 19:02

Who made who? Who made you? Here we are. We built this tool, and now it's eroding all of our identity. So it's actually making us, it's giving us the voice, it's giving us the ideas, if you can call them that. And I just the challenge here in this episode is like, don't you make you. Yeah. You make you.

SPEAKER_01 19:21

And how can you work with your AI and your your all your resources to make sure your voice is there and it's amplifying you, not replacing you?