Crash Out With Me: Build a Biz Instead of Texting Your Ex

A crash out can look messy on the outside, but it usually starts as your nervous system waving a flag. We talk with Karima, founder of Crash Out Diary and Wella, about what happens when workplace stress and “being iced out” pushes you to your limit and why standing up for yourself can become the first step toward real self-trust.

Karima breaks down how she used AI for emotional regulation and then vibe coded her way from a funny “don’t text my ex” idea into a real wellness app. We get concrete about what vibe coding actually is (building software with natural language), how non-technical creators can learn while they build, and why privacy and security matter when you’re handling sensitive personal information. If you’ve been curious about AI tools but overwhelmed by jargon, this will make the landscape feel usable and human.

We also get into personal software, the “thousand true fans” model, and what it takes to build community on Threads, Instagram, Twitter, and Reddit without chasing random virality. Karima shares how a Threads post brought 4,000 followers fast, how she uses AI as a content thinking partner, and how Crash Out Diary unexpectedly helped land her on Oprah’s AI special. Finally, she previews Wella, a nervous system regulation habit tracker for women over 30 designed to create a pause before doomscrolling, negative self-talk, emotional eating, or sugar cravings.

If you enjoy smart conversations on AI wellness, emotional regulation, entrepreneurship, and building in public, subscribe, share this with a friend who’s rebuilding after burnout, and leave a review. What would you want an AI-powered self-care app to help you do every day?

Transcript

Welcome And What A Crash Out Means

SPEAKER_02 0:01

Oh yeah, that lighting is great. Hi everyone. Welcome back to Crash Out with me. My name is Madison Butler, Maddie B, if you know me. And this is the Crash Out. I created the Crash Out as a reminder that everyone has something they're crashing out about. Everyone has a thing that is living in their brain. And as a reminder, be kind because we've all got some shit going on. I am so excited for my guest today because we are both kind of crash out experts. So Karima, I would love for you to introduce yourself a little bit about you and how you came to be here.

SPEAKER_01 0:32

Yes, my name is Karima. I'm the founder of Crash Out Diary and Wella. They're basically both wellness apps with AI integrated to help people regulate their emotions and their nervous system in real time. I absolutely love the kind of work doing with the wellness and like making it drive forward. And yeah, my crash out story definitely stemmed from my own long, extensive history of crash outs. Really wanted to help other women deal with theirs and manage their emotions.

SPEAKER_02 1:05

So I would love, you know, as a as a professional crash out myself. Not not a recovered one and not a retired one, a current crash out. What was that first crash out for you that really changed the the trajectory for

Workplace Crash Out In Slack

SPEAKER_02 1:20

you? Like that was like the aha moment.

SPEAKER_01 1:22

Yeah, I think it was I was working it was a startup, but it was a a good amount of people like there. And it was time for me to leave. Basically, I was like facing what is it called? Like workplace intimidation. I was being iced out. There's a lot happening. And I think the final straw is like me crashing out in Slack. I was like, and I didn't care. And I was like, you want to hear this because you know there are certain principles I have and a certain amount of integrity that I'm just not willing to let go of for anybody's workspace. And at that point, I realized I was like, Yeah, it's time to go. It's time to go somewhere else or try something new or a different kind of environment. Because do I want to be crashing out in Slack? Absolutely not. But it was necessary. So, what did we crash out about in Slack? They changed the best thing.

SPEAKER_02 2:09

Like it was like the thing to crash out about, to be honest.

SPEAKER_01 2:15

Like, completely changed the best thing and was like, oh, the best thing is sort of different now because of X, Y, and Z. And so now your besting that was supposed to start in January of next year won't start until October of next year. And if you yeah, and it was like it and it was framed as like a simple mistake and an honest mistake. I'm like, no, this is actually too far at this point. And it was my coworkers are in like my DMs like thank you. Like, yeah, I don't really care. I'm gonna say something because I everybody is thinking it, and I like it needs to be said. It can't, you can't just, it's but so much things you could just let go under the rug until it's just like no, something needs to be said. And so that was really what it was about. And I was like, yeah, no. And after that, I like it was me crashing out, having negotiate my severance for the first time. My hands were like shaking. I was like literally shaking as I was doing it, but I was so proud of myself because I had never really like stood up for myself. Like, even like when I was standing up for the besting situation, it was more than just me that was impacted. But when it was me leaving, like that next month, it was like me and me having to fight for me and be in a position where I had to be like, you know, like, all right, well, forget the passwords. Like, I really had to go there because that's how that's how intense it was becoming and how I had to like stand up. Did I freeze? I feel like I froze. Okay, I'm frozen.

SPEAKER_02 3:36

So I feel like crash outs kind of get framed in this negative light. And I'm trying, we're trying to rebrand, reclaim our crash outs. So for you, I guess what is the most positive thing that came from that?

SPEAKER_01 3:49

Um I mean, I would say Crash Out Diary, the app that I made as a result of like how I used AI to mitigate my crash outs and to just slow, slow down the pace of the emotional intensity that I will be going through. And also, I would just say, like, once you keep a commitment to yourself, you get to build integrity with yourself and build more trust with yourself. And so I think standing up for myself was a way to build integrity in a way that I hadn't before for me. And I think that was probably the biggest reward.

Turning Divorce Energy Into An App

SPEAKER_02 4:23

So tell us a little bit about Crash Out Diary. I I know that I have the backstory, but I would love for you to tell people all about it.

SPEAKER_01 4:30

Yeah, so Crash Out Diary, it first started off as don't text my ex.com, which was basically I'm so dead.

SPEAKER_02 4:41

I hope you still own that domain.

SPEAKER_01 4:44

It wasn't so it was like a Vercel project, and it was like don't text my ex that versel on that app. Like it was just like I was playing around with B0 and I was just like, Oh, this is hilarious. There's a picture of future when he's like looking down and texting the phone.

SPEAKER_02 4:55

Oh, I guess that means all the time.

SPEAKER_01 4:57

I had him up there, like I had him on there, like because I was like, This is perfect. Because he it's always him doing that text. Crash out Israel, it's always him doing that. So it started off as that, and it was a personal story. I was recently divorced that year before, maybe year and a half before that. And so I don't know if I was actually urging to text him, but I was like, I don't want to ever. And so I made the website, and then I came back to it, and I just I don't I really can't explain it. I feel like I was in a trance. Like, I feel like vibe coding is like painting, it's like a canvas, and you get to be an artist and you get to explain, and then you get to bring things to life that you probably wouldn't have been able to do without a big developer bill, a huge designer bill. You get to just make things happen. And so I have no idea like where I came up with the name. I think it was the ritual that I really started with. I was like, okay, you crash out, you get a message back, you pick a support style. The support style came from AI. It came up with that idea. But then I was like, well, I know like a lot about emotional regulation. I'm like big on that. And so the alternative activity to do. So you can tap a phone. And for each for that activity, I had to generate each image in in chat, like over and over and over. Like it was 20 images for people to be able to tap, like like a cartoon almost, and progressionally, like you break up. So that's kind of how it's that's how it started. It was like me, eight hours, V0, and like crack, like you know, iterating on what I had already built before and like just have fun. Like it was a little stressful being on the computer for so long, just like I need to go take a walk at sometimes, but it was like a very fun process to build it.

SPEAKER_02 6:38

So before I dive into a couple of my other questions, could you?

Vibe Coding And Learning As You Build

SPEAKER_02 6:42

I don't know how familiar everyone will be with vibe coding. So could you tell us a little bit about what that's like and what it is?

SPEAKER_01 6:47

Yeah, vibe coding is basically using natural language to build software. So it's like if you wanted to build a website or a landing page, instead of like finding a no-code solution or I don't know, hiring someone to do it, you would literally tell AI, hi, I like flowers and I like pink and purple and I like whimsical things. Can you build a landing page for my, you know, my flower business? And then it will give you a landing page or something to start with for your business. And then you can add on, you can change the copy, you can add different things on. And so that the term was coined last February, so it's not even that old by the co-founder of OpenAI. And it was like a whole thing on Twitter in February of last year, people talking about it, but it's it's fairly new, and it's basically just vibes, it's using vibes, and I like to say this like if you're a developer already, I really don't count it as vibe coding because like where is the vibe? You have the education. Like for me, it was more so like I was last year around this time, I was vibe coding and and vibe learning. I would have the AI teaching me about software engineering as I was building, so I could understand how to build better things or build more. So I would have this one chat up with chat, and I would say, explain it like I'm a 13-year-old who loves murder mystery. Because I love murder mystery. But I needed to make a rudimentary to like where I can understand the concepts in my own way. And so that helped me understand Git, GitHub, version control, deploying, commits, it helped me understand a lot more information and then it helped me be more powerful. And also, I was still able to get help from developers. Like, I still believe that when you vibecode a project, especially if it's one that involves other people, if it's a landing page, website, go for it. But if it involves other people's information, to have a professional person who's trained in that to like double check for you, make sure everything's good. Like there's nothing wrong with that. And I was like a fiber honey finding me people like, oh, you know how to do this, you know how to like secure superbase. Superbase is like a backend tool. People use the store that store data and use information. I was like, you know how to do that? Great. I need your help. I need this to be secure. I need this information because it was crash outs, like it's personal information, it's highly sensitive information. It has to be like safe. People have to feel like okay, okay, here you could crash out anonymously, but you could also save it. And so if you saved it, I wanted to make sure that you felt good about that. And I felt good about people doing that, and so I would get help from it. So basically, short story long, that's what vibe coding.

SPEAKER_02 9:24

So, what was your career before this? Like, were you technical? What were you doing, you know, when you were having that crash out in Slack?

SPEAKER_01 9:31

Oh, marketing, marketing for um crypto companies and fintech. I wouldn't say fintech, sounds like way better than crypto. Just put crypto under the thing. You know what I mean? I would but basically my job was like on the front end, either building community around developer tools or things for developers, people who are building the tech, or the user acquisition for the companies that were building things for people who are into fintech or decent like DeFi decentralized finance protocols that like deal with loans and options and basically like things that we you know deal with in the regular, the regular world in the traditional finance. Like, you know, crypto finds ways to experiment with those things and make them better or worse. And so that's what I would focus on, like building community, hosting events. I remember my first year in crypto. I got to spend so much money on black people, it was amazing. I'll never forget that. I never will like hate on consensus. That's where I that's where my first job was in crypto, which is also amazing to start there. It's like kind of like the Google, but I never forget my first year. We were at Afrotech Congressional Black Caucus. We did multiple events at Congressional Black Caucus. I had side events, I was all over, I was in Atlanta, like I was all over the East Coast, like doing everything. And like there was just like, because at that point the money was flowing, and it was like as long as you had a team and buy-in, there was some kind of way we had a whole black and blockchain thing under consensus, which is crazy if you think about the nature of the industry. Insane to have something like that, but that was like probably my favorite year. I have other favorites, but that was remarkable because we were just running up a chat.

SPEAKER_02 11:17

What year was that?

SPEAKER_01 11:20

2018.

SPEAKER_02 11:22

The before times. I just I was just talking about something in the before times because I was like, oh, one time I had to interview like in an office.

SPEAKER_00 11:33

Who does that now? Nobody. Oh, we were before VC, before COVID. Yeah, you know, it was 2018.

SPEAKER_02 11:40

So do you feel like you were super do you feel like you were technical before this experience, or do you think you know you were kind of winging it when you started vine coding?

SPEAKER_01 11:52

Winging it 100%. I was my mom has equipped me with a fierce amount of curiosity and a fierce amount of go get her done. When I was younger, my mom bought me this book called The Big Book of Tell Me Why. And I guess I was asking a lot of questions. And it was this huge, it was like thick, it was super huge. And I was like eight, and I would be like, I would be reading from that book all the like, why is quicksand quicker? Like, why is this, this, and like just random things. What is glass made of? And I think that kind of curiosity and like going to go seek out the curiosity is like the foundation of like how I learn and how I like acquire information, but no technical training, never written a lot of code, none of that, just a lot of curiosity and a lot of resilience.

SPEAKER_02 12:35

I love that. Um, I'm also not super technical and I also buying code all the time. I think the last time I like touched code was maybe on MySpace. Maybe. And that that's like I don't know, I'm dating myself at that point.

Creative Outlets Beat Perfectionism

SPEAKER_02 12:48

But so one of the things I kind of want to chat about is you mentioned that vibe coding is kind of like painting or it's like drawing, it's it's a creative outlet. And something I have really found in my own crash house is having a creative outlet is super helpful. And so obviously, you made a crash out about crashing out, but how did having a place where you could go create and get lost in help you through that moment?

SPEAKER_01 13:14

Yeah, I think it helps me through multiple moments. Like even this week, I feel like this week I'm going through a huge transition with like locking into a goal. I left the job and so I've left crypto. I'm locking into like what does that future look like and rebuilding that future. Because like, even recovering from things like divorce is rough. It took me years to get back to where I was. That's a whole nother story. But I'm learning, you know, I'm learning a lot. And so this week was huge because I'm making a lot of big transitions, and so I haven't really felt as productive. But what did I do? I vibe coded Godzilla Chore app for Ezra as my son, and it's so cool. And it's like I did this in the midst of stress and like in the midst of like not feeling I was productive, but I still felt like I was able to like have control somewhere and just iterate on an idea and then bring it to life and then share it with him. And like, you know, we used to have like a whiteboard situation, but now he's like, mommy, I can I use an app like mommy, can I check my app? Can I check in? And I'm like, Yes, you can knock off your chores, like sure, you absolutely can. And he's like, Can I get this monster in there? Because he's really, really I don't understand his obsession. But he is like, he even watches the movies in in in Japanese, and I'm just like, cool, he's six. So it's like, oh, can I get this new monster? Can I get this one? I'm like, sure. But I think like it it's an outlet and it's like a creative way of expression. And I usually do my best work when there's no expectations around the the work. And so like the gods, it looks like it's like it looks like a video game. It's like top tier, it's amazing. Crash out diary, no expectations. I was just having a good time, and I always encourage people who are like vibe coding for the first time to like let go of that idea. It's like a let it go. You don't know how to code, it's like going to the gym trying to lift 100 pounds, like you're doing too much. Have fun, go take a class, go do a dance, like get acclimated with movement of your body, and then like lift up a weight and then pick up a weight because now you're like talking, get hire a trainer, like how I go to the fiber people. Then you can have fun. But until then, have a funky good time. Like, you know, make a group chat something about or whatever where you can like make memes and have laugh with your friends, or if you like, you know, have like a pet analyzer where you can like look, take pictures of different pets and then like see what kind of breed there are. There's so much random stuff that you can do to like just acclimate yourself and have fun with it, or like you know, you know, it's just that's the best way to like move forward when you're not technical and you're getting into something that's technical, like by coding.

SPEAKER_02 15:57

Well, and I think you make such a good point, and I think it's even more true for black women. Like, we do everything to the point of perfectionism. I don't want to be bad at anything. And so, like growing up, I was an avid soccer player. That was my first love. I had a soccer ball from the time I was two. I'm now like two knee surgeries deep, well into my 30s. And so it's just like not a thing that I do anymore, but I like have vivid dreams about it. And it's funny because when I moved back here to the East Coast, the first thing I did was buy cleats. Have I ever put them on? No, because I know I'm going to be bad now, even though it's something I love. I know I'm gonna be bad at it, so I'm not doing it. And I think a lot of us have that, right? We have the skepticism of trying something for the first time and then not succeeding at it because we're looked at under such a lens that we have to be good from day one. Yeah. And so I think that's just such a good example of like just have fun with something, like get on, get in there and like build the thing.

AI Personal Software And The Great Migration

SPEAKER_02 16:49

But I do think it is a very interesting opportunity, and I would love to hear your thoughts on 400 to 600,000 black women were exiting from corporate America in 2025. Do you think vibe coding has the potential to change the narrative for those women who cannot find themselves back in corporate America? Whether it is building a business, you know, a business website or a landing page. But obviously, so many people feel like they are launching themselves into entrepreneurship and have no idea why or what they're doing.

SPEAKER_01 17:17

Yeah. I think it's like two different things. Like vibe, like vibe coding and just AI in general. Yes, Tarki. But I say vibe coding and and AI in general, like I it's a very nuanced subject because AI has this AI. But the way that I look at it is that we are put in a society that piles things on, and AI is like you have a cold, and instead of like getting the real treatment, AI is like the the cough medicine. And so it's helping us right now. It may not be the best longer 10-year thing, but like we're expected to like produce now, now, demand now, pay bills tomorrow, like not next week. And so I do think that AI is going to help up all of those, like, you know, whoever decides to leverage it to be able to be more efficient at their business, run at a lower cost, be able to spin up ideas quicker without having the overhead, being able to like be like the you know, their solo team, even though I I would encourage, like I don't like being a solo founder. I can't wait to build a team. But I would say that I've been able to get things done with AI because of that. And I women are going to be like, is the word thwarted thrown into that? But like also, like I love teaching women and I love building products for women just in general. But like when it comes to teaching women AI, I really love it because I feel like women are doers, they get stuff done and they don't let things get in their way. And so, like, seeing them being able to leverage AI and vibe coding to do that, it's going to be amazing. There's one other part that I am a firm believer in this like an era of personal software, where tools like Lovable, which is a vibe coding platform, V0, like these tools are allowing people with specific niches and specific lived experiences to build products around that. And so what we saw was like a huge, like the course industry. I get jumped on threads for saying this all the time. It's gonna die. I can't wait for it to die. A horrible death.

SPEAKER_02 19:19

Because people industry to me feels like the worst version of herbal life. Let me teach you that like there is no way it's not an MLM scheme because it's a bunch of people who are like, I make seven million dollars. Let me show you how to make seven million dollars. But the reason they're making seven million dollars is because you paid them to show you how to make seven million dollars.

SPEAKER_01 19:36

When I say that courses are dead, you know what people reply to me, well, I made money doing this. Not I got this personal result, not because people are being helped, but I made money from it. And that is like, is that how you measure the value that you give in the world? You, of course, as a byproduct, you should want to make money. Like, money isn't bad, but you're telling me that this thing is alive because you're making money from it. That's not really telling me that there's value there. And so I believe that like there will be personal software and there'll be people building SaaS companies around it. And it'll be it'll have two ways. It'll be people building it, they'll get tired of managing it and they'll let it go. And that's okay. People building their own software, like how I built Ezra's chore tracker, right? And then there'll be people who are building for other people that have specific experiences. So I I have like an AI group. It's it's just like we all in group chat just like nerding out with each other. And this one woman is building out a she's a stroke survivor, and she 100% recovered from her brain injury. And so she's building a tool for other stroke survivors. There is someone else who is dealing with cancer, and she is talking about all the logistics of getting appointments and the mental load and all the things that you have to deal with and have to like deal with sickness and cancer. That's a lot for one person. So, someone who is dealing with that can build specifically for that experience. That's what that's what's going to happen. So, like these developers who had the keys to the gate or whatever, like, well, you don't need a developer anymore to bring your idea to life. And you have this specialized experience, you've gotten the result. This woman like recovered 100% from a brain injury. Yes, yes. I really believe that I wrote an article called The Great Migration that like millennial and Gen and Gen X have like an amazing opportunity to like like leverage this tool because of their lived experiences and because of like the niche n of that. And it can be so many different ones, and you forget like how many people are dealing with what you're dealing. You don't need, I think it goes back to the theory of a thousand true fans. You don't need to have one million if you have a thousand true fans or that you really serve a purpose for, like you're going to be okay and you're gonna be able to have a livable wage from how you work and build that community, and now you can build software for those people. So that's like my TED talk. Personal software.

SPEAKER_02 21:56

Well, and it's so funny because I will be really curious to see. How people respond to apps created around people's lived experiences. I think in general, humans are really bad at understanding other people's lived experiences. I actually, I think like 10 minutes before we did this, I posted a TikTok about like you don't get to argue with other people's lived experiences, right? And of course, by the time I came here, there were men who were like, yes, you can. Oh, you're generalizing men, so I can't take you serious. And I it's really interesting because I think people's lived experiences are actually going to be at the forefront of our economy. And so for people who have fought so hard against this idea that like we all have different lived experiences, I think they end up kind of getting left behind because they instead of dialing in on their own are so focused on disproving other people's lived experiences. So it'll be it'll be very interesting, I think. So do you have a platform that you prefer to buy code on?

SPEAKER_01 22:51

I go in between Claude Code and and Lovable. I've messed around with a few of them. I have beef with some sometimes. Like the thing about it too is like what you could do this year, like last year around now, is like light year. Oh my gosh, it's so much more, it's so much easier to do some things. I but like I just tend to gravitate towards lovable. I try to mess with Google AI Studio because of the creative aspect it can do, like it can move with you, you're just experimenting. But lovable is my go-to, and cloud code is like my bestie, probably, because I'm always in claude code, like coming up with the landing pages, whatever. And like it works pretty fast. Where I actually am in the terminal, like, which is crazy to say, but I'm more so I'm in an IDE, which is like a place where you can interact with the terminal. So cursor or BS code is usually where I'm at the most. And I'm actually hosting a free co-working session tonight where I could get other people to like not be scared of it because I'm like, guys, it's so much better. It's so much better than just using cowork or just in the chat. And you use less tokens by like when you're in that environment. So I'm clearly very excited about those two tools.

SPEAKER_02 24:04

The lovable we will we will need the link to that so that I can drop it in the comments for people because I think people will also be very excited about that. Because even as you're talking, right? Like, I'm sure people are like, What are tokens? What is what does any of this mean? And I think again, like I think that is unfortunately the the divide in AI, right? It's like not having a good understanding of it also means you don't probably know how to use it ethically, and then you also are scared to use it. I think there's like two sides. Yeah. Um, so I heard you say something that I actually wanted to double back on, which is the a thousand true fans piece.

Building A Thousand True Fans

SPEAKER_02 24:35

I think a lot of people and a lot of the people I talk to really fear building a business because they don't have a giant platform, they don't have a giant following. And people are like, well, you have a giant following, why don't you do I don't know these people? These people don't know me. They like my content, they don't want to on me. That's different, right? And so I would love to talk just a little bit about how do you go find those a thousand true fans? I I would like to say that like I probably got I probably got a thousand, like a thousand people have bought my book and I love bless. But out of the other 154,000, it's actually probably closer to 200 based on my other platforms. Like, they don't they don't they don't do anything, but those a thousand people, right? Like they're not followers, they're fans. So how do people go and build a platform where they have a thousand people who really ride for them?

SPEAKER_01 25:24

Yeah, I would say your point is the first thing to think about first is like those true fans come down a funnel. So you may have a bigger and it comes down a funnel to a smaller, like, but it doesn't have to be as huge as like having a hundred thousand to get to like a thousand people. I believe that when and from my experience, it's like specifically it's going back to like that niche to live thing and like authentically talking about it. Like, I recovered from a brain injury. Have you? Like, like uh do you know someone who has? Can you share my content with them? Or for me, like how do I describe, oh yeah, I'm like, you know, really big on nervous system and emotional regulation. How do you like asking like open questions to your audience one to foster community and conversation, living in the comments, in my opinion, is even better than trying to focus on super growth or hypergrowth. And then like understanding how you can deliver value to that audience is gonna be really important. And there's a people really interested, the article, like it was someone else's called A Thousand True Fans article from I think it was like 1999. I don't know. It was it's old, but it's still really relevant about how like you get a thousand true fans to pay you a hundred dollars each. Well, look at you, like you're big bucks now, like you're doing well. What to pay you in a monthly? And it's like really about community engagement and like bringing value to that community and and kind of being patient with yourself because there are people who like have like 40,000, 50,000 followers on Instagram. There are people who have 10,000 and they're making the same amount of money. Like, it's not really always about how much larger, it's how much more engaged and intentional is your following. And so that's why like it can be scary to go viral on something that's like unrelated because like it's not really bringing in the right audience or anything of that nature. It's just kind of like it's happened to me. It's like, oh, okay, it's cute. You can use the algorithm to like get in front of the next audience, but yeah, it's just a hope that was helpful of an explanation of how I think about growing a thousand true fans is really rooted in community and in the value and connection.

SPEAKER_02 27:31

Well, I think that's such a fair point, Rick, because I think when you look at influencers or content creators from the outside, right? You assume some with a million followers, some with $500,000. We assume they're driving a G-Wagon, we assume they are loaded. There is a follower I follow, and she has about $500,000. She is a fat liberation creator, and I really love her. And she is really honest that, like, despite having you know nearly 500,000 followers, most months like she does not make enough to like pay the rent.

SPEAKER_01 27:58

I think I just seen that on Instagram. I was and I was following I was like, Where it's like 300,000, nine, 390. So I'm like, girl, what is going on?

SPEAKER_02 28:08

And so it really, I think it's dependent on how engaged your audience is. And of course, like when you have that kind of following, like you get brand deals and stuff like that, but none of that is recurring revenue, right? And so when I think about what fills my cup, it's money, not money I don't have to work for, right? But money that I know is coming every month. Where unless you have like a sponsored deal that's a 12-month-run contract, it's probably a one-off. Yeah, and so I think that is a really interesting thing that people get this idea that everyone with a million followers is rich. And don't mean wrong, there are definitely some people who are. Like, I don't know if you've seen that girl on TikTok and she like blew up overnight and she just like opened her fridge, and like there she was. She was like, uh-huh. And then it had 22 million likes. And I was like, I should have to, I should have to open my fridge. That's it. I don't know. It might she was white, so it's probably a little bit different, but speaking of a thousand two fans and virality, I heard that maybe you accidentally went viral on threads.

Threads Virality And Keyword Strategy

SPEAKER_01 29:05

I did. Yeah, on threads, uh yeah, threads was interesting. I actually am a threads stand at this point, like it's my main platform. I barely posted Twitter and I have more followers there. But threads to me, and this is like the algorithm, algorithm in the best way it can. It's it will directly put you in front of high intent people. So even if you have a post that has like 300 views, it'll have 30 likes. Never happening on another platform, you're never getting that kind of high intent of engagement with the views on any other platform. Like on Twitter, like I have more, I have twice as many followers on no, almost twice as many followers on Twitter. And my 300 views will get like maybe one like, one save. People are not really engaging, but threads will put you with put you in front of people who want to see your kind of content. It's kind of based off of the keywords that you say and how often you post and you replying. So when the open AI debacle happened, and they were like, you know, the government's pony boy. I don't know, it's you know, like that with the drama happened. I posted a thread about the drama maybe the day before, with memes explaining, like, this is what Sam said, and this is what Anthropic said, you know, like, and this is what Donald Trump said. He really called them scallywags or something wild. I was like, he called him something crazy. I was like, really? This is the country, okay, this is real life. And then the next day I posted, like, if if you want to switch from chat to clock, this account is for you. And that one post got me 4,000 followers. And at first I was like, oh, this is going to come up find the files. This is great. And then before I know it, it was like 4,000 new followers with like within like 24 hours. And it was simply because I made that post, and that is it. I didn't do anything extra. It's a lot about trends and keywords. And if you like, I use like right now, like people talking about limits. And so if I say Claude Limits, you can beat this, and it's going to push that more because everybody else is talking about it. Last week it was dashboards, and so it pushed my dashboard session like really hard last week. And so I got to like get a lot of signups. And so it's like keyword-based, a lot of like replying to other other people, being in the conversation is very helpful. And then just like being vulnerable, showing your work, not always like the most random things sometimes go viral for me on threads. Like, I was like, can we drop best as an email signature, guys? And that went viral, like a hundred thousand views. I'm like, What? Or I hate making my bed because it's huge and I'm so tired. I'm like, the king, like I've made something about that, and that also like some some random things will, but it's okay, like the if the things you really care about don't, because it really does get in front of the right people. They have a feature right now, it's called Dear Algo. You can say, Dear algorithm, put me in front of black women who love wellness and like have great ways of regulate their nervous system, it'll literally put my target audience right in front of me. Now, how you engage with them and how you act because a lot different, but it's a really huge community-building tool right now.

SPEAKER_02 32:09

When you get a chance, can you drop some of those prompts in the private chat so I can share it with the group? I guess I should use my threads for more than being mean to men, which is mostly what I use it for. Which sometimes sometimes it goes viral. Like I I really enjoy bullying the man from Fresh and Fit.

SPEAKER_00 32:26

Byron.

SPEAKER_02 32:29

Like that is my my favorite pastime is being mean to that specific man. And I think he deserves it. Well though he really deserves it. Yeah, absolutely. Do you do TikTok at all or just threads and Twitter?

SPEAKER_01 32:43

Threads, Instagram. I TikTok is like so discouraging for me. I like I was on there and I would post and it would be like three views. I'm like, I can't do this. This is like killing my whatever ego I have. And I needed to stay consistent in one area. And then also, like, I I see that like TikTok can be very for or very anti-AI. I think they're growing towards it, but because of the feeling towards AI, I was like, I'm better off just on Instagram and on threads. And where can I like I like Twitter naturally? And so because Twitter is like threads to me is like where the women are, and Twitter is like where the men are. And so like I like to engage with the women are, so I feel like that was like my better opportunity, and so that's where I've been.

SPEAKER_02 33:28

Like TikTok, I wanted to, but I was just like, I feel like my conversion is so much better on TikTok than someone's had to stay on Myron's neck forever. Um my TikTok conversion is so much better. Like I can almost guarantee that like I always I pretty much always had at least a 10% conversion, like from views to likes. But for you, what do you feel like is a good conversion rate? Like from views to likes, what what do you really like to see in order to feel like okay, that was in front of the right audience?

SPEAKER_01 33:57

I would say cash. Like, what am I selling? You know what I mean? And right now I'm working on a funnel to to understand that better for mine is like how many like like impressions do I get, how many email signups do I get, how many people purchase? I'm not really selling a lot right now, so I can't really measure all the way down, but that is the key. And I say it depends on the platform because threads is like uncanny, like to have 300 views and 30 likes is just mind-blowing. This doesn't even make sense, but that's real, and it's like real people. You can look and see, it's not like bodied, like who's liking you. I say every, but I say every platform is different, and like for even for Instagram, it's a lot different. Where man, it's a whole different ballgame. I'm still learning Instagram. I went viral there and I'm still figuring it out. Like, I don't know what I'm doing when it comes to Instagram. I like threads and Twitter, I got it, but Instagram, like the video first platforms, I'm still learning and experimenting with like, but Instagram doesn't deflate my ego as much as TikTok.

SPEAKER_02 34:58

I hate that Instagram has become a video first platform because I feel like my actual like the people who actually know me are so done with me. They're like, why is she posting another reel? And honestly, all my reels are just dragging men. It's it's my theme off LinkedIn is slightly different than my theme on LinkedIn. But if it just won't go viral, right? Like the other day I had a man who was like, ow, yeah three was a speech impediment. And I was like, You have debtors at 40. Like, get out of here. Like, stop that. And again, like I the internet wants me to be mean, but I feel like because I post so many videos, my friends are like, what are you doing? But it has become a video first app. And so I have noticed that my engagement with people who don't actually know me is much better when I am posting reels. But have you used AI at all to kind of hack the system in terms of your social media to like learn what SEO keywords you should be using, using what prompts that AI tells you to?

SPEAKER_01 35:56

Yeah, I use AI to help me write my Substack articles of my long form. So like I use Whisperflow, it's a dictation tool. There are a few others out there. I've just like locked in because I shared it so much. I feel like it's just free forever. So I use Whisperflow a lot and I just use my voice to like write into like clawed code or clawed, and then I'll have it like edited for like grammar, and then I may add in some other stuff like what am I missing? And then I use that to write my articles on SubSec for my long form, and then based off long form, I then like take smaller chunks out and then make it my short form. But one of my posts that did really well on threads was written by was written by Claude. It was like I got this many, like it was like very like results driven type of post. Like I got this many followers on this one developer, blah blah blah. You could do it too. And that one like went so viral that I was annoyed because I had to reply. Because I I I was like, reply higher if you want to hire your first AI employee. Like, and it was like a thousand replies. I was like, no, oh no, that's my nightmare. I was using Claude co-work. I gave it the link and I told her what to reply. So it was replying to people for me. We were working together. I was replying and it was replying because it was so many, and Claude co-work is slow. And I don't think there's a mini chat integration as of yet with threads. And so I was I was hustling. Yeah, I understand. Yeah, I was I was I was fighting hard, but I would say that it can write, it does write a lot for me. And I usually use my voice brain dump and or I'll find other profiles like how that are doing well, and be like, okay, how can I make how can I increase my post? Or and then it'll give me a whole strategy and I kind of go from there. I I do like it as a thinking partner more for the content that I create, but I think my best post are 50-50, the ones that come off the cuff, and then the ones that are planned with Claude.

SPEAKER_02 37:56

Karen says she's having better results on LinkedIn posts. Now that they change it, the changes they made in December. My engagement here is so bad these days. I don't even know if the 155 people that thousand people that follow me even know I'm still here. Oh well.

SPEAKER_01 38:10

Man, LinkedIn. I try to change my profile to being a white man to see if it will help. Like I try to do that. LinkedIn for some reason. The thing about for me in LinkedIn is because I'm in a in a place where I am a founder of Crash Out Diary and Wella, but also I'm offering a product studio where I'm building products. And so, like, how does that merge into like what my content looks like? I haven't figured that out. But also, I'm not doing I'm telling a story of being a founder, I'm not really selling a thing. And the only thing I see on LinkedIn is like comment this if you want this. And first of all, I don't even get half the things I comment on. I'm like, y'all, y'all use mini chat or something. But like all I see is farmed posts on my page, or I like did my algorithm mess up and I'm so annoyed with myself. But I see too much AI mental health stuff on my page. I'm like, I need to just listening. It's too much. Like, I care, and because I have a platform and it does it, and I'm not a clinician, I care about what clinicians are saying, but to a certain extent with a grain of salt. But it got too much where I was like, this is I had to de do something to my algorithm because at this point it's just not I'm not gaining anything from this. And so I feel like LinkedIn, I I like storytelling more. So probably that's why I like Instagram threads more because it's more it favors storytellers a lot more than LinkedIn does.

SPEAKER_02 39:35

Well, and LinkedIn also has become a platform that also favors video. Um so if you haven't tried that, and it does feed videos to like a page, like a thing on my feed. So I know that this is probably a little bit different for you because like you are a marketer, but I think for a lot of people, like they don't necessarily have the marketing

Marketing Without A Marketing Brain

SPEAKER_02 39:54

brain either, right? So like now they've got this idea, they've got this lived experience, they've got this thing that they vibe coded. How can they best market that if marketing is not a natural inclination to them?

SPEAKER_01 40:06

Yeah, I would say if they vibe coded something and it was this is not their passion project, but it's like something they want people to use, they need to just talk to people like who are like find where your community is online. It could be Reddit, like be open to Reddit is as like far as finding community. Yeah, I have to too. Okay, yeah, I'm I I agree. But I think like with finding community, like find your community first, find the people who you want to serve first, where is about you, and and contribute to the community there. For me, it's threads, Instagram, Reddit. I love Reddit. I love me Reddit community. I just can't I can't let go of this.

SPEAKER_02 40:45

You don't understand how to use Reddit. I just know that I have been on Reddit because people keep posting my content in like hashtag LinkedIn Lunatics.

SPEAKER_01 40:58

I think like so for me, like it's a Reddit to me is like one of the best platforms still out with like humans and like not botted. And it can be but like like lived experience. You can Google like stomp my toe on a Tuesday, Reddit, and someone else has stomped their toe on a Tuesday and wrote a story or a post about it. And that's the same thing with your product. You can Google product problem, blah, blah, blah, Reddit, and then go engage with people in that community and get some users, get your first 10 users, like focus on your first 10 people who will use it and love your product, and then it makes it a lot easier to figure out how to market because you talk to them and you figure out where they are and you use their like use their literal words in your product. Yes, you're welcome. But yeah, use those those whole their whole world, like words in your product and pick. I say pick one platform to just post consistently in like whether it's a build in public type of vibe, whether it's like like just like talking about the problem. People like to hear about themselves more, but they're all salty communities, they're all yeah, like I mean, also I'm more ready for TV shows. I'm huge, like because like most of the shows I like, my friends don't like. I also like audio dramas. I'm the only one in the world I know that likes audio dramas, they're so good to me. They're like movies for your ears, they're fully produced, fully casted productions, but it's just audio. And Reddit is where the community for audio dramas are, so I'm always on there. Or Paradise, the Reddit community for paradise. I've been watching Paradise. Oh my god, wait, are you on season two?

SPEAKER_02 42:37

I just finished. Uh, I have like two episodes left. Oh, okay. I was like, I was watching, I was like, is this too close to home? Like, I was like, shit, should I be doomsday prepping? I don't have enough water. And I told my mom was like, I'm gonna, I'm gonna get some doomsday stuff. And I was like, what are you getting? She was like, I got eight cans of corn. And I was like, How long are you planning to live? Three days.

SPEAKER_01 42:58

Yeah. I so it's funny that you say that because I was just on Reddit looking at a thread about these 10 scientists that have gone missing over the past like amount of time. And like they're like, it's like kind of like how paradise, how they took those people to build something, it's kind of the same difference, but I was just there deep diving as a part of my like paradise scheming of figuring out what's happening. I'm like, oh, this is happening in real life. You know what show show homeland? Homeland would show, oh my god, I just love that show. It would literally show what was happening in real life before, like it showed the whole Cambridge Analytica debacle and how these farms work before Trump was elected, which was insane. It showed the prisoner of war thing that actually happened in real and my god, I don't want to like it was so good. Like there's some of these shows really be telling us stuff, okay?

SPEAKER_02 43:52

So I'm really hoping Paradise is telling me nothing. But I do know, like, I do know that the the thing that they kind of Built the first season on that like place in a rock in a mountain. That's a real place. They've never actually built it out, but it is a real place in Colorado. So if there's a rabbit hole that anyone would like to go down, let me let me give you that one. But I know that you built Crash Out Diaries and you built Wella, and somehow that led you to meet someone

The Oprah Call And AI Special

SPEAKER_02 44:20

very famous. Do you want to tell us about that?

SPEAKER_01 44:22

Oh yeah. I built Crash Out Diary, and as a result, actually Claude, they had they had like they contracted a marketing team. They contracted a marketing team, and then that team hired, I mean, not marketing PR, and then they contacted me, and then they got me a business insider. So I'm remembering a Claude Girl, because I'm like, y'all put me on. But Business Insider and in Good Morning America Online, like mentioned in the article and like a few others. And so, like a few weeks ago, I got a phone call and they were like, Yeah, this is and her name was Bridget, the producer from Oprah from from Harpo. I'm like, this is a scam. Harpo, Oprah, this is not real. Like, you're calling. How how'd you get my number? I think we changed my number, but like after that, I was like, How'd you get my number? Like, where'd you find me? She's like, Yeah, I called her back and she's like, Yeah, we found you on Business Insider, blah blah blah blah. We're doing an AI special and we like are interested in your story. The next morning, I call her again. It's like she interviews me, and it like feels really good talking to her because like she's a real journalist. I'm like, this is different than what I'm used to seeing, or what I'm how people are used to. It was just like, I was like, Yeah, I could tell you about your business. Then I looked her up, she was on IMBD. I was like, okay, because she was on LinkedIn, I was like, ah, but she was on IMBD. I was like, okay, okay, this is real. And so they they um asked me to share my story about how I use AI for my personal growth and for my mental health on Oprah, and basically, like on Oprah's podcast, it's basically like Oprah's show, except for it's a podcast now. I'm like, you know, she's not on you know, channel seven, I think she was, or ABC anymore. She's just on on YouTube and on like the podcasting platforms, and so like she if it's filmed and you know, they were like, get jewel-colored clothing or jewel tone, and I'm like, jewel tones, all of my my whole wardrobe is pastel and black and gray, but all pastel tones, it's like like deep purples and burgundies and uh hunter hunter greens, like those kinds of colors are more like oranges or jewel tones than and I more than anything, and so like I have none of that. And then the next the day before they was like, Oh, don't worry about it.

unknown 46:35

Oh, thank you.

SPEAKER_01 46:36

I picked something up. So I was in the mall for like eight hours, like stressed out, trying to figure out what I was gonna wear on Oprah, and the experience was really cool. They I they covered my hotel, I was like, That's cool. I got up there, they had us watch the AI documentary, which was the focal point of the episode. And then basically they had different people with good and bad stories of how AI has impacted their lives, and that was like one of the good stories. Or, and they had they had uh like maybe like four or five other women speaking about their experiences, and I got to talk to Oprah, got to take a picture with Oprah. It was a very fun, cool experience, and like I like I hadn't even been marketing Crash Out there, I hadn't been talking about it, I hadn't been working on it because I had been so stressed with this fintech job that I just had to like put my thing on the back burner and like to get a call that this is still like important or still a conversation. I was like, oh, thanks, great. It's like put a definitely blew like oxygen into the breathing tank for me.

SPEAKER_02 47:35

I love that. So are you still working on Crash Out Diary and Wella, or is it just Wella right now? What where's your brain at these days?

Wella Nervous System Dashboard And Next Steps

SPEAKER_01 47:43

My brain is that I'm setting myself up to be in doing in-person crash out diary sessions in the fall. So, like, I'm making crash out diary more of an in-person emotional regulation situation than the app. So the app is there, it's in the app store, it's free, free forever for now. I'm not really messing with it as far as like adding a paywall. People can crash out forever. The app is there, but for the youth, I'm just focused on in-person emotional regulation classes and actual like physical crash out journals. It looks it's so cute. It's like the Mean Girls like burn book, but it's like crash out diary on there. It's like my own version of it. It's super cute. I can't wait to like have my first print. But for Wella, that's what I'm like, like my main focus is basically driving Wella, which is a nervous system regulation app. It's like Finch, a daily care, daily like pet app where you take care of this little thing and it's like your own self-care. But it's specifically for women over 30 who are managing one million things and who are burning out or slowly, or finding themselves like where they're not taking care of themselves on a consistent basis, or they're not sticking to their commitments to themselves. And so Wella is kind of like your DIY wellness dashboard where you fill out a form in the beginning, and then the AI will choose for you or suggest different stuff for you. That's all the AI really does in the app, just like recommendation, like power recommendations. There's nothing else that happens. You can, and then it gives you like journal prompts, but it's like a dashboard. So that the front page is like you're checking in for the day, you check in for it with a ritual that it suggests. Your ritual may be read for five minutes, do this, do that, and you check in, you you get a streak for every day you check in and you tend to your garden. So Wella is like this flower, and every day that you check into the app, you tend to your garden and you grow your garden. It has a wellness library of tools, so it has like shake it fast. It's really shake your ass.

SPEAKER_02 49:37

But it's like I think we talked about twerking our way to wellness on our first call.

SPEAKER_01 49:41

Yeah. So it has like that, it has like all kinds of activities in there for you. Like, so instead of doom scrolling, you I want you to be able to go to Wella and pick something fun to do for yourself, and then maybe you go scroll. But I'm trying to put a pause in between the the behavior that is like widening us from ourselves, like pausing before you crash out, pausing before you negative self-talk to yourself, pausing before you doom scroll, pausing before you emotionally eat. Those things are like super important. So, and educating you along the way. So it has an educational aspect in it. So it's like a really fun dashboard. I'm really excited for it. And like my goal is like May 1st, launch it as a web app, progressive web app, get it going, get the first founding like customers and all that and all that good stuff, and like really just go hard on marketing it and getting distribution over it because I really like want to take over that for Finch because Finch is for kids, but it'd be grown-ass people on there. And Finch is really cool, and I really love their story. It's a self-care pet app. You can check into it, they make like three to four million a month. So I know. So, like, my goal is like, how do I corner a market for a specific group of people and solve a problem like the personal software for a specific group of people? And right now, uh most women are like talking about nervous system regulation or talking about PMDD or talking about different things that they're dealing with. How do I give them their own toolkit for dealing with it and check in with them and keep them accountable? And that's really what my goal is, and like where I'm like driving in towards with this product.

SPEAKER_02 51:19

Do you have a place where people can sign up for a wait list or get alerted when you know your product drops? Where can people find this on May first?

SPEAKER_01 51:27

It's with Wella.com. Right now, it gives you like a prompt for AI, like to use if you wanted to use AI. And so, like, there's when I was on Oprah, I was talking about how I have custom instructions where the AI is more of a mirror to me than an agreeable thing. And it helps me, it basically asks me the questions I need to ask myself and not like answering it or telling me what to do or like agreeing with me. It's like, hmm, almost like a therapist, like, how do you feel? But it's actually like making it more contextual and asking you real questions, like, why do you feel like you're making that choice over and over again? Or what is it about this thing that is having you this way? Or, you know, maybe it's time for you to extend some self-compassion. So right now, when you sign up on withwella.com, it'll send that to you, but then it also gets you on the wait list for the app.

SPEAKER_02 52:14

I love that. And so what else are you focused on? And I guess what else are you focused on, number one? And number two, what made you want to build an app so centered around this specific thing?

SPEAKER_01 52:25

Yeah, I'm focused on driving just general like revenue for myself through a product studio. So mom has a real estate, a property management business. So I'm building AI custom solutions for local businesses. I'm keeping the lights on by building like custom solutions and like making it magical, making it whimsical, making it fun for them, making like, you know, having their branding be more fun, having them being able to have like a new website that like reflects their stuff better and making it affordable. That's like my keep the lights on thing while until I get Wella like really off the ground. And I'm also focused on this summer teaching my son how to fish. I don't know how to fish, but he really wants to know how to fish. And I have to get over my fear of touching a fish and just texture. But like everything else about the process, I'm okay. I think I could put the little debate, depending on what the bait is. But like there's plenty of community around us, he's really into it. I really want my child to be like an outdoors child, and so like I want to spend time with him outside this summer. So like that's really one of my bigger focuses. And to answer the third, the second question is I built Wella because I was really, I left my job without another job. I'm I'm famous for that. I will leave my job without another job lined up. And thank God to my mom. Because like, if like I even if I don't need her, she be like, all right, you be all right, I got you if I need, like, you know, and for the last time I did this, I ended up landing on my feet and I was okay. But like I left my job like with no other job lined up because I was like, this is not it. This amount of stress is like it's just too much for me. And I can't, my body can't, I'm not gonna let myself endure this, and I'm not even connected to the purpose here. And so I when I left that, I tended to have like sugar cravings. I was craving sugar. I'm like, why do I want a frosting every day? Like, what is going on? And so I I was talking to AI about it, and I'm like, and then that's how that's how Wella came to be. I was like, da da da da. I need to stop doing this. Let me like pray around with it, blah, blah, blah, blah. And and then, like, in one in like one session, it built the entire web app for for Wella. It's like it's done right now, it's just personal to me. So I'm I'm like rebuilding it so other people can use it. And so, like, what it did was it educated me about gut health and it educated me about my diet and why the sugar cravings are happening, which they still happen, and I still sometimes submit, like, I have mumbo sauce in my house, like at all times for my fries. I for like it's it's still a thing, but now it's like I'm currently it's like are you in DC? Yeah, yeah.

SPEAKER_02 54:57

Oh, I don't know why I thought you, I don't know why I thought you were in Baltimore. And I was like, wait a second, what?

SPEAKER_01 55:01

Well, no, I'm in I'm in PG. I'm in PG. I'm in between, but like mumbo sauce is important, it's an important part of life here. So, like the the craving of the sugar was a huge, it was a big deal for me. It was like a lot, and it was like a part of the shame cycle where I would eat sugar and then feel shame about it, and then it was a cycle, and shame cycles, I'm huge on breaking those and helping people break those. So for myself, I'm like, how do I break it? Well, with education and with intervention, and so like I learned that if I don't eat enough food, my sugar level drops or something like that, and or cortisol spikes, and your body's like, like you know, that's what my body is calling for it. And I'm like, oh so like just little, and it also taught me about digestive bitters, and I saw this online before, but digestive enzymes and different things to eat before put me on like dandelion. I already knew about dandelion root tea, so I suggested it for myself. But like now, when I crave sugar, it like says, Have you had some tea yet? Have you done this yet? It's trying to try to push the pause on between me and like going for the sugar. Sometimes it works, sometimes it doesn't, but it's helped me more than it hasn't like not helped me, like just by checking in. And the information for me is like what really blew my mind.

SPEAKER_02 56:15

Um I'm stressed, I don't eat. Like, if I need to get my body right, I need someone to stress me out, like real quick. Um, but I will say, when I was losing weight pretty actively a couple years ago, I'm also like a sweet treat girly. Red Rose has a bunch of like dessert teas. Like they have a strawberry cheesecake tea, and it like does the thing, but zero calories. So I'm a really big fan. They have they have strawberry cheesecake, they have blueberry pie, they have vanilla sugar cookie, like they have so many flavors, and I am just like I have them in my house at all times. The blueberry and the strawberry are my favorite, but it's just nice because I can like it's quick. The other thing I do when I really want a sweet treat is like I'm a big Diet Coke girly, and I'll just do like one teaspoon of fluff, like marshmallow, like the fluff, and it's 25 calories, and I like line a glass with it and pour diet coke in there, and it's like having a float. So oh on the days that it doesn't work, those are those are my workarounds.

SPEAKER_01 57:09

Oh, yeah.

SPEAKER_02 57:11

I just had a frosty yesterday, so I love a frosty. I haven't tried any of the ones with mix-ins, but I do I like a frosty with French fries in my frosty. Like that's it. That's the perfect situation for me. The little one that's like this big and a small fry, and I'm like a happy camper.

SPEAKER_01 57:31

Seriously. So like you know, it it'll get there though, but I feel like it's getting better. Like, I do feel like the frosties are not multiple times a week, it's just once a week. And then like also giving myself grace, like, oh, I'm doing a huge transition this week. I'm probably gonna need to lean on some tools of my old, like, you know, and it's better than like me, you know, taking eight shots, like you know what I mean, which I'm not doubting the shots, but like eight would I would I would be in a coma. I was just saying I'm a pride girl, but I'm taking a break.

SPEAKER_02 58:02

Um, and and it's interesting, like the cortisol thing, it's even just how like for me, when I can tell my cortisol is high or low based on how my face looks. Like I I have a whole different I mean, I have a whole different face during my lumbial phase to begin with, but when my cortisol is high, my face is very like I'm very round. Like I hold it all like in my cheeks out like a chip. Um, it's just interesting to learn those things about your body. The first guest we had on this podcast a while ago, one of our big topics was just like how the world around us impacts our bodies as women. And she taught me that like drinking caffeine during my luteal phase makes my PMDD worse. And what do you know? She was right. So it is interesting to learn all of that about ourselves.

Community Links And Final Takeaways

SPEAKER_02 58:42

And it's really cool that you're gonna have an app to help us just be more in tune. I know that we are at time, but anything you want to leave people with, remind people where they can find you, where they can connect with you. Obviously, threads and Instagram are your jam, but where can they find you?

SPEAKER_01 58:55

Threads and Instagram um is Karima.digital on both of those platforms. I'm also on Twitter at Karima Digital if Twitter is your jam. And I think leaving with people that one, I have a free AI community, like we have a group chat on WhatsApp, and we meet once a week to co-work. Usually it's me yapping for the first 30 minutes and then the yeah, the right, and like I share prompts, and then we just do the prompts, and then at the end we go over like like demo or like talk about what we did. I find that like AI, you should never do it alone. Any of this tech shouldn't be done alone, should be done with the community. So I have an open community for that, and it's on my pages, or if you at me or would ask me, I will send it to you immediately because I think it's so helpful. And yeah, I think those are the biggest things. Like, you know, if you want to get into AI, that's the best community to do it in. Because one, everybody's in the WhatsApp is going to support you, they're gonna cheer you on. And on top of that, if you don't know how to solve a problem, there'll be someone there who knows how to solve a problem and it's global. So people like online all night. So it just depends on where you are in the world. It's like welcome and open to you. And then two, you have with bella.com as well as coming out soon. It's if you use any kind of habit tracker app and you're into that, let me know. I would love to talk to you and learn about like what keeps you using the app, what keeps you on. Because that right now I just want to focus on myself. Like we'll make me go back to this app every day, is my biggest thing that I'm focused on. So hearing from other people who who use these tools to help themselves also would love to hear from you. I think that's it.

SPEAKER_02 1:00:28

Awesome. Well, I will also be providing all of those links in my newsletter, in the podcast replay. And I appreciate you so much. This was such a great random intro on the internet, and I'm so deeply appreciative of the work that you're doing and the way that you provide your brain to other women. It is super powerful, and I hope you continue to do it. For everyone who joined us today, thanks for being here. Thanks for crashing out for a little bit. Today's my last day in corporate America, so we get to crash out about that. So I will be back in an hour and a half to crash out again about why I wrote a book with some other really cool authors. I hope to see you there. But if not, I will see y'all next week.

SPEAKER_01 1:01:04

Bye. Thank you.

SPEAKER_02 1:01:07

That was so good.