AI agents take your data as gospel, so what happens when that data is bad? In this episode of ODTUG Unplugged, interim host Kate Helmer talks with Rahul Kamath, Senior Product Manager for Oracle Enterprise Data Management (EDM), about why trusted master data is the foundation for enterprise AI.

They cover what "AI-ready" data really means, why errors compound quickly once agents are acting on them, the hidden costs of bad data (with or without AI), and why owning your enterprise context matters as AI platforms change. Rahul also shares what's new in Oracle EDM, including the change management AI assistant, and where the product is heading with embedded AI and agentic automation. 

Learn more about ODTUG, the Oracle Developer and Technology User group, at www.odtug.com.