Built To Last - Conversations on Wealth, Work & Life
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Built To Last - Conversations on Wealth, Work & Life
Who Do You Want in Your Corner?
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In this episode, Becky Blevins a dedicated CFP®, CPWA®, and MSFS, shares her insights on building a successful financial practice, the importance of responsiveness, and the emotional side of financial planning. Discover how her commitment to continuous learning and client relationships sets her apart in the industry.
The Emotional Side of Finances
AnnouncerViews expressed are solely those of the speakers and do not represent this show or its team.
Wade LopezDealing with finance is emotional for about 65% of the people out there, you know, if not more, right?
SPEAKER_00I feel like it's emotional for everybody. It's just how to what extent it's emotional to people, but there's always some sort of emotion in there. Liquidating your portfolio and putting all your money under your mattress because, you know, whatever's going on in the news cycle is is as a financial advisor, never a great idea. And my husband is a professional firefighter, and he would also tell you having all that cash under your mattress also there's another risk that comes along with that. It's very flammable.
Wade LopezWelcome back to Built to Last, a conversation on wealth, work, and life. I'm Wade Lopez, and today I have a guest that I think is going to resonate with a lot of people. Whether you're a client trying to figure out who you want in your corner or an advisor trying to figure out how to build a practice worth keeping. Becky Blevins is a CFP, CPWA, and she has her master's in financial services. She's a wealth advisor at Concord Wealth Partners out of our Rockville, Maryland office, and she's built a reputation for something that sounds simple,
Becky Blevins: A Journey in Financial Services
Wade Lopezbut is actually rare. She shows up every day. Becky, welcome to the show.
SPEAKER_00Thank you for having me, Wade.
Wade LopezOh, it's good for you to be here. So got a question, and we'll start off by the simple things like who you are first, where you came from, and how did you know you wanted to go in this profession?
SPEAKER_00A fun, interesting answer on kind of where I came from. I often tell people the East Coast, which they look at me like got to pick a state. Um, but my dad was in the military, so I lived in 13 different places before I was 12. Um, Japan, Delaware, New Jersey, North Carolina. So it's hard. It's a what at what point in my life are you talking about when you ask where I'm from?
Wade LopezYou have traveled a lot. Um, and I think the biggest thing is you is the commitment you show with all three designations. I mean, that's a that's a serious commitment to the craft. Can you walk me through how you pursued that and and and what made you decide that you wanted to be that serious about the profession?
SPEAKER_00Well, I actually have four designations now. I got one at the end of last year that's not on this list, but what's that one? Tax planning certified professional. In addition to the others that I have, uh it wasn't my goal when I started this to just have an alphabet suit behind my name. That really wasn't what I wanted to do when I when I was doing the designations. I did find that a lot of the continuing education courses that are available in in the market really aren't as educational as they are checking a box. Um, so uh every couple years I end up doing uh designation more because I want to continue to learn at a real academic level, not a continuing education level. So it was less about getting the designations and more about learning more that I can, you know, use in my practice to help my clients. And it just happened to be that the best way to do that for me was just to keep getting designations. At some point, I'm just gonna stop putting them on my business card.
Wade LopezYeah, I think also that comes along with as you're in the business, you know more about the direction you're heading into, right?
SPEAKER_00Exactly. When I first started this, I was just like, I'm gonna be a planner. And then you start to kind of narrow down what that actually means.
Wade LopezOne of the things that stands out for us is that you're known in our circles as an advisor about financial planning first. So walk me through what that means to you versus what some other advisors may think it means.
SPEAKER_00Well, for me, when I was early in my career, I'm I'm a naturally a very analytical person. It's like, well, this is the math. Like that's the answer that makes sense. Like, why don't why aren't you doing? Um, so it took me, it took me a little while, a couple years actually working with clients. And it I didn't want it to come off as I didn't have empathy, but I'm like, this makes the most sense from a math standpoint. Um, so it took me a couple of years to really realize that every financial
Understanding Financial Decisions: Head vs. Heart
SPEAKER_00decision really has two components, the head part, which is the math part, and the heart part. Um, so after just being okay with that, the analytical person in me just saying, okay, I understand that this makes the most fine financial sense, but um it might not make the most sense to the client themselves. Once I kind of just decided to be okay with that, then I was able to really work with clients and say, okay, there's two sides to every decision. This makes the most financial sense. But if you want to do this, it's not going to, you know, plummet your financial plan or plummet your probability of success. So you can do it. You know, you can so kind of understanding that meeting in the middle of that head decision and the heart decision and not, you know, giving my entire net worth to my kids now because they need it, but I still might need it. So that that has really helped me just kind of step back and go, I understand that this is the best financial decision, but there's other factors. And when you factor them in, and if we have a middle of the road decision, it's it accomplishes both the the head part of the decision and the heart part.
Wade LopezIt doesn't come in your early years, right? And and and you feel better and it's easier to make those decisions as you gain a few years like I have. And now you're you know, you've been in the industry a little while now. So, you know, and also you work with clients at all different income levels and different stages, but what do you think surprises people the most when they first start working with you?
SPEAKER_00Um, I think the thing that surprises people the most is that there are just really simple decisions or choices that they can make right now that have a pretty big impact. Um, and and I use particularly a high yield savings account as one. You know, some people they're like, I have my three months or my six months of emergency savings saved, and I ask them where, and I'm not gonna say any bank names. I don't
Simple Choices with Big Impacts
SPEAKER_00want to get sued. Um, but I'm like, why isn't it in a high yield savings? And I just do the quick math, and I'm like, you could have had a thousand dollars in interest over for last year. And I'm like, that one decision, like yeah, big deal, right? Well, and and I all the little things add up. I I was talking to someone about doing something with a 529 account, and they could get a tax deduction that equated to about $400 a year. And it seems small, but when you add $400 a year up for the next 20 years and it didn't, it wasn't that much more work for them. I'm like, do it. All those little things add up.
Wade LopezYeah, that's the that's what I call the computation to net worth value, right? You just take you see it grow, and it's like to me, the net worth is like when you get my is you going to the doctor and they check your blood pressure, right? And that the net worth needs to improve no matter what stage you're at in life, and and is how I kind of feel about it. But so there's a moment in almost every client relationship where it stops being about the numbers and it becomes something more personal. Can you describe one of those moments that without naming any names that you might have had recently?
SPEAKER_00Yeah, I I have a couple. Um some are positive and some are negative. Not that the experience were not that the experience was negative. Um one of the biggest turning points or one of the one of the times when I was just it took me back and I just said, this is about so much more than money. Is I had a a client who was married, and unfortunately the client's wife decided to take her in life. And
The Personal Side of Financial Advising
SPEAKER_00I was one of the first, not the first, but I was, you know, once things settled down, I was one of the first first calls. And there was a meeting, and we set up the meeting, and it was nothing about any any money. Um, it was about anger and sadness and kids and future and and things like that. And I was one of the few people that this person felt comfortable just kind of letting go and having that conversation because they had to stay strong through all of it, kids and family and things. And it was just, I was like, oh my goodness, like this is so much more than I thought it was when I started this this business, is that this is, you know, I am this person's trusted, you know, advisor. And even though it has something to do with finances, this the this conversation itself for him wasn't about finances. It was about just getting some stuff off of his chest. And that really was a big turning point in my career for me.
Wade LopezI think that goes along with the things that it's hard to get to to find continued educational, to get credit for those things yet, unless you want to go and continue in the psych or something like that. Uh I think we all know that part of our profession is um something no one can describe. You just have to experience, and that's one of those moments for sure.
SPEAKER_00Yeah, there's a certain therapy to it about why people make money decisions and a lot of it's ingrained in their childhood and how they were raised, and you know, if they were raised wealthy or not wealthy, and and all of those, all of those factors come together for what their financial mindset is. Um but you have to recognize not that you can recognize all of those factors, but just recognizing that it's so much more than that on paper answer.
unknownYep.
The Importance of Responsiveness
Wade LopezYeah, absolutely. Because dealing with finance is emotional for about 65% of the people out there, you know, if not more, right?
SPEAKER_00I feel like it's emotional for everybody. It's just how to what extent it's emotional to people, but there's always some sort of emotion in there.
Wade LopezYeah, yeah, exactly. So, you know, Becky, I've been around a lot of advisors over the years, and one of the things that stands out about you is your responsiveness to clients. You've mentioned that it's uh really a function of how you manage your email, which I find to be somewhat amazing for me, uh, because if it wasn't for AI right now, I don't even know I could get, you know, I get a thousand emails in an hour. So do me a favor, unpack that and tell me what you mean by that.
SPEAKER_00Well, I'm obsessive about my email. Um so I do you, you know, is there rules? I know you can with AI, it's so much easier to have rules and things like that. But I've been doing this since I started my career because email gives me anxiety. If there's a bunch of red dots on my phone or on my computer, it actually gives me anxiety to have them there. So I I since the beginning, I've been one that's always marked things as junk because then my computer starts to learn what that is and it automatically then moves that over to my junk file. And I get probably a couple hundred junk emails a day. I only go through my junk file once once a week to make sure a client email didn't end up in spam.
Wade LopezBut you use flags or no, I do it all manually.
SPEAKER_00Um, so I have client I do it by folders. I have I have a folder for every client and um I spend about 30 to 45 minutes each morning going through my email. And my inbox only consists of things that I need to take care of that week. If it's more than a week out, it goes into a follow-up folder and has an associated task in our client relationship management system. Um if so my actual main inbox when I walked into this meeting had five emails in it.
Wade LopezUm so do you is it a written system or something you just have in your head or some that somebody's staff can follow?
SPEAKER_00Um I should probably write it. It is something that people can follow. Um, but it's really just in my head. And, you know, it's and it's pretty basic. It's just having a folder for every client. And if it doesn't need a follow-up, it goes into the client folder. And if it does need a follow-up that's more than a week old, it goes into a special follow-up folder. And if it's a follow-up less than a week, it stays in the main in my main inbox. But my personal rule is when I when I log out on Friday, I mean, my emails come to my phone and stuff like that. But when I log out on Friday, that I can't have more than 10 emails in my inbox.
Wade LopezOh wow. I'd never be able to go home.
SPEAKER_00I mean, they they pile up on the weekends. Um and part of part of that allows me that if when when, not if, when a client emails me, it's not lost down here and it takes me a day or two or three to respond to it because it's just lost in my email. Um, it just it allows me to see those things right away and then shoot a response off. And I, and the other part of this is that uh I'm a 20 24 business hours. You will hear back from me in 24 business hours. I might not have the answer. I might have to say, hey, let me look into it. I'll get back to you by the end of next week or whatever it is. But I've always at least acknowledge receipt of the email within 24 hours. And then I try to set expectations on timing when I send that response and say, hey, I'm really busy this week. I should have an answer out to you by Wednesday of next week. Um, and people appreciate that because the most important part of that statement is not really the statement, the most important part of that is then they have an answer by Wednesday of next week. If you don't do that follow-up part, then you know, the first part doesn't matter once it happens, you know, two or three times when you tell someone you're gonna have something to them by a certain time. Um, and I think people appreciate that. And if for some on a rare occasion, if I can't get that answer to them next week, I'll send them an email and say, I know I told you I'd have this answer by by Wednesday, but you know, there's another thing I want to look into or whatever it may be, I will have the answer by Friday, and then I get them the answer by Friday. So not only is it setting expectations, but it's following through with those expectations and if needed, re-establishing the timeline expectations.
Wade LopezI was going to ask you about what responsiveness is to some versus what responsiveness is to you. I think you just kind of laid that out on the table for us. But do you have any like a specific without again naming names, maybe a situation where where you know that's helped preserve a relationship or or gotten you out of a situation that you might otherwise been, you know, the client might have had not the experience that we would have wanted them to have?
SPEAKER_00When you have a client that's emailing that's saying, I can't figure out where to download my statements, and this happens not in any specific situation, but it happens a lot during tax season. They're online, they can't figure it out. Well, they're sitting at their computer trying to figure it out. So if they have to wait three hours for an answer, which sometimes it happens, sometimes I'm in a meeting and I can't answer. But if I can just fire off an email right away screenshot, then they email me right back and they're like, found it, thank you. They never had to get up from their computer, they never had to wait X amount of times. And I I I mean, I have to have I'm in client meetings and I'm doing stuff like this. So I'm not always at my computer. But I think really tax deadline is when it really impacts clients because then I can just have that turnaround because it's there's so many involved. So the client, myself, their CPA, that if one person's delayed, it delays this kind of entire process. So um, not that there's a specific incident, but I think it really helps, or my clients really appreciate that responsiveness during tax tax season.
Wade LopezYeah, I I can assure you that is that has happened for you. I I know I know of a couple situations that you're talking about, and and I think some of the things that you've helped us with is has helped uh other advisors, you know, feel the same impact. And you know, we with the different offices you have in different locations. Tell us what it's like to be in the DC corridor working with people out of Rockville and places like that compared to maybe, you know, in other areas of the country. How I know it's just a different market when it comes to certain things, especially, you know, it's very government related, right?
Navigating the D.C. Corridor: A Unique Market
SPEAKER_00Well, it is very government related. So that was the first thing I thought of when you asked that question. I'm like, it's very government and political, whether you want it to be or not. Um, we're in the political hub. I think one of the big differences, like I would say, let's say in our Rockville office, relative to our Abingd office, is that people in the DMV are on the go. And it kind of goes back to my responsiveness in that they people here, they email, they want an answer, they want an answer fast, and then they move on. Um, and and that's how a lot of my clients are, because that's the nature of, you know, the this area. It's just go, it's business, you do business, you move on, you go do the next business. And sometimes that's different than particularly like East Coast and West Coast. On the West Coast, you know, it's a little bit more relaxed. And and and maybe in our Abingdon, Virginia office, it's it's just there's not that I need it now, I need it right away, sort of thing. So that I think makes the Rockville office a little or this area a little bit different, is that it's it's very career, move forward, what's the next step oriented? So people just, you know, want answers, they want them now, then they want to move on, and it's just go, go, go, go, go. Which my responsiveness in my email um response really helps with that. Yeah.
Wade LopezYeah, absolutely. So when you think about your clients, define for me or just talk about what do you think your best clients look like?
SPEAKER_00My best clients are clients that have earned their own wealth. Um, so they they worked hard, they saved hard, they, you know, appreciate and understand that net worth on that's on the paper because they earned, they worked for every every dollar. I mean, except market appreciation, but they worked for every dollar principal that went into it. So my ideal client, and and I your ideal people are the people that you want to work with. Oftentimes are people that you can relate to. Um, and that's that's been my situation is that, you know, I I went to school and and my husband and I both work. My husband's a blue-collar guy, he works a blue blue-collar job. Um, so he's a really hard worker, and we've just worked really hard to get where we're at today. And of course, we've had some, like most people, we've had some breaks along the way. Um, but where we are today is is a result of luck and hard work. So those are the type of people that I like to work with.
Wade LopezYou've heard me say this before. If you dread that person coming to your office, do them a favor, right? You do do not just yourself, but do them a favor, right? So um, you know, you're you're part of a multi-office firm with Concord, right? How does that shape the way you're able to serve people compared to if you, you know, just doing it alone?
The Value of Multi-Office Collaboration
SPEAKER_00This is gonna sound a little uh counterintuitive to my work hard statement, but be well, being a part of a multi-office means that I have people that I can say this report, something's wrong with it, you figure it out. Um, so I did that just yesterday. Um so when you work and it's just yourself, you you're everything. You're you know, the copy repair person, and I still am kind of that person, but um, you have to do everything. Working with multi-offices gives me an opportunity to pass off work, I guess. That sounds awful and I makes me cringe just saying it, but it gives me an opportunity to pass off work to someone else and do what's with my time, what's the highest and best use of my time. Um, and then also to run things by people. If you're just a solo practice and or even if you have one or two advisors in your office, you kind of, you know, there's a group think and and you start to just kind of all agree with each other. So it's nice to be able to call someone that's, you know, maybe in a different market and just say, Am I Losing it and then you have to say, okay, don't about this question, not about life. But um, so that's what I I like. I like being able to have a team of people where there are people that do things better than I do, and I can say, you do this better than me, please do it for me. And I will do that for them too. But then also somebody that's in a completely different market that I can just say, Hey, can I bounce this off of you? Like what what do you think about this? Or this is what I'm thinking for this client. And can you just give me a reality check on what's going on? And having them be having us be together, but also simultaneously independent from each other really I is it benefit it's made my practice better.
Wade LopezAnd I to defend you a little bit, I don't think you pass off work. I think you give other people's opportunity to train. So I mean, you know, I think that's part of the, you know, that helps us train other individuals, right? We're not like we look at it as passing it off, but it it's really part of the process of you know what we had to do and how you, you know, it's just you you forget that you know it's called the fundamentals, right? And it's like uh, you know, we we the you sometimes you just gotta learn to bump before you run, you know, before you start learning to hit. And sometimes it's it's the best, you know. I know that when we're training, sometimes we gotta relearn things so that we can communicate that, right? And it brings and it just makes you better. I I I really do. That's why I always that's why I love what you're doing for the firm and the training and the helping that you do. And and you've been a role model for a lot of people in the office, and and we really appreciate that. So but uh before I before I talk all the good things, I'm gonna scare you with the three questions. Yeah, here we yeah, that's the these are the the the three questions we end this with. You know, this this podcast was was designed to be something for advisors or just business owners or just people who want to learn about things, how to build something that lasts, right? So we want to end these with with three really tough questions. And the first one is what's the one thing that matters most in your opinion within our industry today?
SPEAKER_00I would say tax planning. Um it's uh it's really important and it's really hard to quantify the value an advisor brings in tax planning because sometimes it's a tax planning item this year, sometimes it's a tax planning item 15 years from now. And and it's hard to say, well, I saved you in taxes overall this much, but I cost you more in taxes this year by doing these strategies. So I think tax planning is,
Key Industry Insights: Tax Planning
SPEAKER_00and particularly in the next couple of years with the passing of the One Big Beautiful Bill Act, I think there's so many tax planning opportunities. And it's so important to me because each year, let's say you're in a 22% tax bracket, each year that you don't fill up that tax bracket and it's the new year comes, that opportunity is gone forever. So not that it's doom and gloom, but you're not gonna get that tax year back to do it over again. So to me, tax planning is really the most important, and it's where you can get a lot of benefit. And it drives me crazy with all the changes in tax laws, but I'm like, okay, well, let's see how we can make this work for us.
Wade LopezRight. You know, we had uh Mac McSwain a couple shows ago, and also uh we had Todd Wim that and they both agreed, and it's hard you don't hear a lot of didn't use, you know, we used to with with CPAs, we don't always agree, right? We can agree to disagree.
SPEAKER_00Yeah.
Wade LopezBut we finally found some CPAs who believe that you know we're in the lowest tax bracket today we're probably going to be in, right? And what you just said reiterates, you know, I call it maxing the margin, whatever that margin is, but you just want to max it out the best you can, right? You know, and it it just builds the net worth. Money out versus losing spending money just builds your net worth. I think that's a great answer.
SPEAKER_00I think conceptually it's really hard for me to say, I'm gonna do tax planning and it's gonna cost you three thousand dollars more in taxes this year because there's a difference between tax planning and tax avoidance. And for a very long time, tax planning to people was tax avoidance. But that is this year, there's a whole lifetime of tax planning. And if we can save you a bunch over a lifetime, and that means you spend a little more this year, then you spend a little more this year.
Wade LopezYeah. Yeah, we finally yeah, you know, I've got some clients that you can show them how much they sp as long as they're getting money back, they feel like they're okay. And I'm like, they've had one client this a couple weeks ago say, I know I got money back, but I also know you did some better tax savings and you just made it so I felt better about it. I said, I didn't make it so you just felt better about it. There was a lot of tax planning that went into it and it worked, and you did get a little more money back than you normally do. But you all she also knows that we pulled out an extra $32,000 out of her IRA that she was like, why in the world would I want to do that? And you know, so conceptually, you know, it just takes it, it it hurts to do that in the short term, but now she sees the the value add in that, and so and more important, her children see the value add in that as well. So it goes exactly to what you're talking about. The next question is what are some things you'll be on the lookout for the next six to twelve months that clients and or business owners, we work a lot and a lot of business owners listen to this, should be paying attention to.
Looking Ahead: Tax Changes and Opportunities
SPEAKER_00Again, taxes. Um, I don't mean for this to kind of all be about taxes, but I think taxes are important and changing local or state taxes. Um I'm I'm I'm in Rockville, my office is in Rockville. I'm a resident of Virginia. If you're from this area, you know it's kind of the DC, Maryland, Virginia, it's just one big smush of places. Um, but you know, they're talking about doing some significant changes to our taxes in in the state of Virginia, which which does have an impact. So I I again tax planning, I think over the next six months is or nine months or 10 months is going to be the biggest opportunity for both clients and small business owners.
Wade LopezRight, right. I agree with that. And and uh we feel the impact of that, Maryland and Virginia. You know, I I know exactly what you mean by that. And and the last question is, and this is a tough one, what do people listening need to avoid today? They just need to simply avoid it, in your opinion.
Avoiding Reactionary Financial Decisions
SPEAKER_00Uh the news? No, okay, I'm kidding a little bit.
Wade LopezNo, that's that's no, no, I hell, I'm with that one. I agree a hundred percent, but yeah, go ahead.
SPEAKER_00So it's so I that is a little bit of a joke. Um the headlines, right? A little bit. A little bit of a little bit of a joke. The headlines, yeah, you know, what clients need to avoid is majing making major changes to their portfolio based on headlines.
Wade LopezUm exactly.
SPEAKER_00The news of today or the news of this minute, or if you turn to the station three clicks down on your remote, they're gonna be saying the opposite of what what you were saying. So what are clients, what do clients need to avoid today is making drastic changes based on short-term news cycles. Um, if you need to make a change because your life is changed, or you've got more grandbabies, or or you've got kids, or your kids' kids are getting married, those are long-term, those are changes for long-term reasons. But you know, liquidating your portfolio and putting all your money under your mattress because, you know, whatever's going on in the news cycle is is and as a financial advisor, never a great idea. And my husband is a professional firefighter, and he would also tell you having all that cash under your mattress also there's another risk that comes along with that. Yeah, it's very flammable. Yeah, so just just staying calm and sticking to the plan and and just not, you know, what I would avoid is just that reaction to the news. And sometimes the only way to avoid that is to not watch it.
Wade LopezExactly. I couldn't agree with you more. Becky, thank you very much for all the people out there looking for a rock star advisor in Rockville, Metro, DC area. I think you found the person you need to talk with. And and Becky, just so they know, um, you were you said you live in Virginia and you're you're in the uh Rockville, Bethesda, right on the line. So um just kind of but also you you you do a lot of meetings by video, correct?
SPEAKER_00I do, I do. A lot of my clients are snowbirds, so the pandemic has helped um helped them be comfortable with doing those videos and they don't need to pack the the time into when they're you know in Maryland or or in Virginia. They can be in sunny Florida while it's freezing here and we can have a meeting. So pretty pretty flexible on meet in-person meetings or virtual, and virtual opens the the universe up, really. Um, but it opens the world up to to who we can service and who can use our services.
unknownAll right.
Wade LopezI think that's one of the things, the differences in the area, you know, preference here because we don't have the traffic. I think people like to sit down and and have that discussion versus a little bit more in the metro area. Time is of the essence for everybody, but you know, we can we can get somewhere and you know, 30 miles doesn't mean mean a lot to us, which might mean two hours where you're at.
SPEAKER_00So probably sometimes 30 miles is way more than two hours in this area. But yeah, but then that that goes to the go go go kind of nature of what of what it is being here.
Wade LopezI think you're exactly right. I I do. And Becky, thank you for your time. Appreciate you being on Build to Last.
SPEAKER_00I appreciate you allowing me.
Wade LopezThanks for spending time with us today on Built to Last. If today's conversation helped bring clarity to your thinking around wealth, work, or life, that's exactly why we do this. Till next time, stay focused on building something that truly lasts.
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