Connected Thinking
Bringing you standout voices from the world of marketing to unpack what’s trending, what’s shifting, and what’s coming next.
We're taking you behind the scenes of some of the world's most iconic brands, giving you unfiltered access to leaders that are shaping the future of influencer, social, and culture.
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Connected Thinking
Influencer Storytelling, Meaningful Representation & Taking Off Your Bias Lens | Arla Foods
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In this episode of Connected Thinking, Niamh Green, our Account Director sits down with James Pearson, Digital Marketing Manager at Arla Foods.
With a career that started long before social media, James has worked with influencers across events, magazines, and TV, bringing that experience into today’s digital-first world. At Arla, he blends creativity with a DE&I-led approach to ensure campaigns are both authentic and impactful.
James unpacks how brands can balance TikTok’s entertainment factor with a multi-platform strategy, why transparent storytelling consistently performs, and shares his advice on how brands can authentically champion diverse influencers.
Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...
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