How BIGVU Turns Camera-Shy Agents Into Confident Video Marketers | Bruno Lopes

You sit down to film a listing video, spend 45 minutes deciding what to say, record it five times, and still hate the result. Bruno Lopes, Head of Partnerships at BIGVU, has spent almost two decades helping camera-shy agents fix exactly that problem. On this episode he breaks down the AI script and teleprompter platform that takes a real estate video from idea to published in about ten minutes.

What You'll Learn

1: How to turn a Zillow, Realtor.com, or MLS listing link into a fully scripted, AI-narrated walkthrough video, even if you only have static photos
2: The single feature Bruno recommends starting with if you only use one part of BIGVU, and why it matters more than editing or captions
3: Why “call me” and “visit my website” are the two worst calls to action for short-form video, and what to say instead
4: The batch-recording routine that turns 30 minutes a month into four scheduled videos
5: The opening line most agents use that quietly kills engagement in the first two seconds
6: How to measure whether a video actually worked, using comments and DMs instead of view counts

Guest Bio:

Bruno Lopes is Head of Partnerships at BIGVU, the AI platform that scripts, records, and edits real estate video from a phone. He started on BIGVU's Customer Success team and became one of the company's most recognisable faces the same way he now coaches agents to grow: by showing up on camera, repeatedly, until it got easier.

TIMESTAMPS:

00:00 — Introduction
01:00 — Meet Bruno Lopes and BIGVU
02:00 — The Setup: what BIGVU actually does, and who it's for
05:30 — Why a referral-only business is a passive business
07:00 — The Breakdown: the AI script + teleprompter workflow
12:00 — What makes BIGVU different from other teleprompter apps and freelance editors
14:30 — The #1 mistake: not training the AI to sound like you
16:00 — A real before-and-after: the neighbourhood video example
17:30 — The batch-recording routine: four videos in 30 minutes
20:30 — Consistency over virality
24:00 — The compounding effect of posting across every platform
27:30 — The one feature to start with if you only pick one
32:00 — How to actually measure success (DMs, not views)
36:30 — The call-to-action mistake killing most real estate videos
40:30 — Introducing Super Agent, BIGVU's done-for-you coaching program
42:30 — The listener discount and 30-day money-back guarantee
45:30 — The Single Best Tip: what AI will never replace

Connect with Bruno Lopes:
LinkedIn: https://www.linkedin.com/in/bruno-de-barros-lopes/
He hosts weekly live sessions on real estate video and marketing trends
Website: https://bigvu.tv/

FOUNDING SPONSORS: 
1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.

2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.

3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% off

About the Show: 
AI Agent Advantage is the tactical AI podcast for real estate professionals. Hosted by JMan, every episode breaks down one expert, one tool, and one thing you can implement before your next client call. New episodes every Friday.

Subscribe so you never miss an episode. Share this with one agent who is still figuring out AI — that is how we grow this.

https://www.jsquaredpodcast.com/

Transcript

SPEAKER_01 0:00

If you hate you know camera, you don't know what to say. If you hate how you look and you don't have time, basically. So if you're not posting videos there, I will not find you.

SPEAKER_03 0:10

Noah is the best person.

SPEAKER_01 0:11

But if uh my record needs to freestyle it's 42k for a short video with the zero link or realtor.com link, the listing link you have right there. If you put that into the view, it will create an AI listing video. That would look like a walk to the property.

SPEAKER_02 0:34

We're gonna rewind that back, guys. Listen again. Okay, and what he just said.

SPEAKER_01 0:39

If I could change the last three words of a video and increase the results five times more just by changing the last three words.

SPEAKER_03 0:44

You know that thing where you finally sit down to film a real estate video and you spend 45 minutes just trying to figure out what to say, then you record it five times and it's still not to your liking. Yeah, today we're gonna fix that. One expert, one tool, one thing you can use before your next listing goes live. Welcome to the AI Agent Advantage. I'm J Mann. This episode is brought to you by our founding partners, WiseAgent, Subie, and the CE Shop. Those are the companies that believe in what we're building here, and we're grateful to have them in our corner.

SPEAKER_00 1:13

AI is not replacing you, but the agent who uses it will. This is AI Agent Advantage. One expert, one tool, one thing you can implement today with your host, Jay Mann.

SPEAKER_03 1:23

Today I'm sitting down with Bruno Lopez, head of partnerships at BigView. He has spent years helping camera shy agents become consistent video marketers. And the tool we're breaking down today is BigView, the AI platform that scripts, records, and edits your videos for you. If you don't know it yet, you will by the time we're done. Bruno, welcome to the AI Agent Advantage.

SPEAKER_01 1:45

AJ man, what's up? It's good to be here. Very excited to talk about real estate videos and why we're not creating as many videos as we think we should.

SPEAKER_03 1:53

Yeah, and and I feel like you're a long-lost cousin, you know, um, because we talked about like my last name was from Brazil. But I've also been talking about how to help uh really shy agents overcome their fear and do video, probably for 15, almost 20 years. So I feel like today's if there was ever a podcast, I was built to talk about like this episode is it. So I'm really excited.

SPEAKER_01 2:18

Amazing, amazing. Let's see how we can help the agents listening to this episode.

SPEAKER_03 2:22

So, in in plain English, what does Big View actually do?

SPEAKER_01 2:26

Basically, reduce all the friction. So if you hate being on camera and you have no idea what to say, Big View will help you to deliver a video in 10 minutes. That's what basically you'll be able to do using Big View.

SPEAKER_03 2:39

And so, would you say that you're also a success story of it because you started in the customer success team and now you're like the face of the brand here talking your own video talking about it?

SPEAKER_01 2:50

It's funny because when I started at Big View the first month, I was I was already doing live sessions talking about the app like trainees. I was the first person to record and put in social media from Big View. That was kind of not part of my role, but it was just it seems to be the right direction for us. But at the end, it's repetition, right? As soon as you have done dozens, hundreds of times, it just gets better. There's no other way to improve than repetition.

SPEAKER_03 3:18

Right. Perfect practice makes perfect, we always say, right? Right. Yeah. So would you say then would it be the solo agent, the brokerage, the team, or kind of all the above that could benefit from this?

SPEAKER_01 3:29

Usually an agent, a solo agent, they don't have a lot of marketing or support from the broker. Not all the agents, but sometimes they're well, most of the time.

SPEAKER_03 3:39

Yeah.

SPEAKER_01 3:40

It happens. So how you could do to grow your business? Most agents, you probably know that, but they're relying only on referrals. And if you rely only on referrals, it's very hard to predict and control your business. You don't have a business if you only rely on referrals, right? You need to wait and see what happens in the market. Right, very passive. Yes.

SPEAKER_03 4:11

Absolutely. Yep. Yep.

SPEAKER_01 4:14

So video is the solution at the end.

SPEAKER_03 4:16

So video is the answer to all things. Uh, but I think it's rounding out your business because it can complement whether you work by referral or you do cold calling, either one of those avenues, if you like, enjoy, and are good at it, video can complement that and make it better. Am I right?

SPEAKER_01 4:31

For sure. For example, I I think that everyone will do this now. Like I'm moving to Houston, I'm moving to New York City. What is the first thing you would do? I'll probably search about the best place to live, the cost of living. If there is a good school for my kid, and where I'm going to find that information, usually YouTube, Instagram, Facebook. So if you're not posting videos there, I'll not find you. I'll find maybe the agent that is not the best in the market, but is creating videos for channels.

SPEAKER_03 5:00

Uh I like what you said there, because it's it's about being found. It's not always the best person, but it's the best marketer. And you gave a great example with New York City. People say, I want to move to the city, and there's 32 different neighborhoods with 32 different lifestyles. So just creating simple content like that, like, hey, what is it like to live on the Upper East Side versus the Upper West? And uh and just little short videos, right?

SPEAKER_01 5:26

Right. Especially uh, we can talk about this afterwards, like the structure of a good video, but I'm going to talk about the worst CTA, like cultural action you can use at the end of the video. So if you just avoid that mistake, you have success. But short videos, they help you to deliver the message and reach more clients because not everyone watches a five, ten, twenty-minute video that I see some agents creating. I'm not saying that you should not do that, it just takes more effort, and with the same amount of time, you could create five, ten short videos and post in a month and reach thousands of clients.

SPEAKER_03 6:04

So, what is the problem that Big View solves that an agent, you know? I I oh I could just pull my phone out and start filming on the fly. What's the problem that that solves? How does that help them?

SPEAKER_01 6:15

Most agents they start using Big View. This is kind of the workflow. They want to create one video, so they don't know what to say. They go to one of the AI models available in the market and they try to create a script. Good. Now they have a script for that specific video. They try to memorize that script. This takes a lot of time, and then they try to record in one, two, three, five, ten takes and they give up. Okay, I cannot do this, right? So instead of doing that, what if you have an AI within the GV that learns your tone, learns about the market, learns about your goals? So sounds like you, and instead of trying to memorize the scripts, you have a teleprompter right there. So you can shoot the video reading directly from your phone. So your phone now is a teleprompter and reduces the friction that retakes that you need to have a good result.

SPEAKER_03 7:08

Okay.

SPEAKER_01 7:08

This is just to get started.

SPEAKER_03 7:10

Yeah, so you have an all-in-one solution. I think for me, I I'm a tab guy that I you're probably the same way we have eight, 10, 12, 30 tabs open at a time. And I'm so used to going, oh, I have this AI open, copy, paste, but I I'm an advanced user. The average person, they're like, Where'd it go? What is it doing? So having it all all in one place definitely helps. And then, like you're saying, it has the proper framework, and they can do it in just a few takes, where it's like, oh, really, you know what you're gonna say now. You just have to do a couple of different variations of it, like maybe you know, you're you accent certain ways, vocal variety, and things like that.

SPEAKER_01 7:48

Right. And even if you go to, I don't know, ChatGPT or Claude, one of these AI models, and you want to create a script, you need to train the model to sound like you and to sound good for a short video for a teleprompter. On Big View is already there by default. All the scripts are made to be used on the teleprompter. They were not made to be an article or blog that you post. So it's already a spoken language that you can use when you create the scripts using Big View. And I would just say that the less friction that the users uh usually have, they're using many apps, right? So they create the script here, record there, do the editing in a different software, and then post using a different software. They're paying at the end four or five subscriptions, and they're not even using, they just want to do it.

SPEAKER_03 8:32

Okay, so that was gonna be my next question. Then how is it different from like there's there's a lot of other teleprompter apps out there, plus maybe I I find somebody on Upwork to be my freelance editor, and then I take I think you already answered it, but maybe go a little bit more in depth about why it's not why it's better, but why it's different. And maybe better is different, different is better.

SPEAKER_01 8:56

Sure. For example, there are many other teleprompters and it's great because I have created videos comparing different apps to be used. So I really saw what is the difference. It's basically the other apps, the beauty effects they have right there, but most of them they're not for professional videos. So you could have like a cat, makeup, you look like something funny, and not a professional video like a real estate agent that needs to be on camera, right? So that's the first thing. Yeah, then about editing. Most of the other apps, they want you to kind of become an editor. You need to understand a lot of about editing. On big view, you just choose what you want. Like I want captions, logo, music, and visuals. Create video, and that's it. So even with zero experience, you'll be able to go from one idea to video ready in around 10 minutes.

SPEAKER_03 9:49

And so you are saving on having to hire that editor and have the time of going back and forth with multiple iterations. You just it's all it's all in one place.

SPEAKER_01 9:58

With an editor, for example, you need to explain to the editor what you want. And sometimes you don't know what you want, right? You don't know what is good.

SPEAKER_03 10:05

Most not sometimes, I think most people don't know it. They go, make me a great video, and then the editor makes a great video that he felt was great. And then the agent's like, This isn't what I wanted at all, and then it goes back, you know, they don't know how to communicate the deliverable.

SPEAKER_01 10:20

Yeah, and the same with AI. We just we're kind of lazy now. We just say, Okay, give me a great script to sell more properties, and and we just leave this to Chat EPTN. We want a good script. This will never happen, right? They need context to create a good video, and that would be easier using a solution that was made, thinking about that. So the biggest vertical for us, it is real estate, and just to give more context, we have around 70,000 videos created every month just by real estate agents using big view. 70,000 videos. It's quite a lot, yeah.

SPEAKER_03 10:56

Okay, so if someone was gonna do this manually, all of it, write the script, film it, edit it, how much time are we actually talking about? Is it really 10 minutes, like start to finish?

SPEAKER_01 11:04

If you have no idea how to create videos, it could take you about 10, 12 minutes using Big View. Because on the scripting, you basically give the topic you want to talk about, and AI suggests five different topics back to you, align that direction. For example, you just give random words like New York investing tips for first-time home buyers. You just give some random words, AI craft that in five different scripts that you could create a video right now using a good structure for social media. You shoot that video with the teleprompter. Let's suppose that you're not good using a teleprompter, you take you three takes. So even with a teleprompter, it takes you five minutes for recording. So far, four minutes, four minutes and a half. Editing should take you two minutes with AI and sharing, I did not mention, but sharing, you could share the video across all your channels with one click instead of going to Facebook, LinkedIn, TikTok, Facebook, YouTube to post the same video.

SPEAKER_03 12:02

Really? And what I guess with AI, what we're removing is their excuses, right? I mean, right? They had all these. I didn't know what to say, I didn't want to look stupid on camera, uh, I I I I have don't have the time to post it. Uh all the things, all the you know, if you wrote a list of all the excuses that we would get pre before AI, BAI, I would say, right, they don't exist anymore because you have all of these taken care of.

SPEAKER_01 12:26

That's usually how I start every training. Like if you hate being on camera, you don't know what to say, you hate how you look and you don't have time, this is for you. Because at the end, if you have time, you are good on camera, and you were an editor, you're not a real estate agent. You're not, right? I'm sure you're not.

SPEAKER_03 12:44

Right, right. Yeah, absolutely. Well, and and it's uh, you know, my line was always it's how you look. Like you can't change that. Like, don't surprise them and show up at the door like here I am, and they're like, Oh man, I wish you would have sent a you know a warning ahead of time. It's it's how you look. People see every day, kind of embrace that, and and we are our brand.

SPEAKER_01 13:06

You know what? People give me a lot of feedback about that. Like, I don't like being on camera, but as soon as I start using a teleprompter, I focus less on how I look, and I focus more on the decks, right? Because I need to read. So I'm not focusing on how I look. So it helps them to overcome that fear, that kind of I don't like this or that, I don't like that winkle. So that helps.

SPEAKER_03 13:27

That's such a good point because they're distracted in a way, right? Where before we're like looking at our and then it also makes the video worse because you're looking at yourself, going, while you're doing it, and you go, Oh my god, I gotta do it again, you know? Yeah, okay, I like that. So walk me through it. Uh I just signed up. What what do I do first? Give me the real example: an agent uh doing a neighborhood video. What did that look like before? And what does it look like now with Big View?

SPEAKER_01 13:57

Perfect. So before, for most agents, they don't have a structure, so they don't have a workflow. They try record a video, and maybe they okay, depending on the video, I'm going to hire an editor, I'll try to do editing myself. They spend so much time, and at the end, they cannot do that consistently. That's usually the case before agents using Big View. So as soon as you start using Big View, how this would look like every time that you want to create a new video, you just need to give AI a few ideas about that topic. AI will craft that script on your own. And what we recommend for you to really have consistent to create videos consistently is to record videos, many videos in one sitting. So you're going to sit for record, you're going to kind of okay, I look at now, I have a good lighting, yeah, I position the camera. Let me create four videos, not just one. So what you do, you create four scripts right there, and depending on the goal you have, that might be a different video, educational video, a listing video, uh a tip for sellers or for buyers, it really depends on your goal. As soon as you have all the scripts right there created by AI, you can shoot one after the other. And you see that the last script that you have there will be the best one because you kind of get in the flow and the session is getting better as well. As soon as you start here, the conversation it will be better. The last five, ten minutes will be the best, right? So try to record at least four videos in one seating so you can schedule the videos to be posted on social media that same day. And this is usually what tell agents the first Monday of the month or the first Sunday, I don't know. Put 30 minutes on your calendar, sit for 30 minutes, create four videos, and schedule them to be posted one per week. Don't try to start posting 10 videos a week. That would not never happen if you're not creating videos now. Try at least one video per week. 30 minutes a month would take you to start building this branding, social media presence that you need as a real estate agent.

SPEAKER_03 15:57

Okay, so batch create, right? We call that put it in your calendar because you know, if you follow a calendar, if you put it in there, it has to happen. Not like, oh, I, you know, I'm gonna make some videos someday. And then that someday never happens because you you don't make it a priority. Uh, and then you know that day you're gonna go get your hair done maybe that weekend, you're gonna put on your best outfit. And like you said, the more you create it once, the better it will get. But then also progress, not perfection, meaning like if you're doing nothing, do one. If you're doing one or three, let's go to five. You know, maybe you know, whatever it is, let's go to just to the next level. But I think what you did mention, I think is is so so strong here, is that the videos will be better because you have the proper framework, right? You're starting with a hook, it's a certain length, you're closing with a call to action, and that framework helps your videos to be better so that if you're even if you're making videos now and they're not they're not going well, it's because you don't know what you're doing. Would you would that be accurate? Not saying you, but the the you know, whoever's making it.

SPEAKER_01 17:05

And even better than that, if you're just posting, for example, let's suppose that you're very excited today, you create 20 videos for the month, and then do nothing the rest of the year. It would be better to create one video per week than to do this. You just create 20 videos and you never create videos anymore, right? So consistency is the key at the end for the results you want. It's not just one exciting morning that I create 10 videos and never create videos again. Think that you have to do that next month again and then the month after, and the month after. So this is this is not going to stop.

SPEAKER_03 17:40

Yeah, consistency over time is what builds trust, right? Everybody's chasing the vanity metrics and hoping to go viral where it's better to just be consistent and have your couple hundred, two hundred, four hundred, six hundred, whatever that number is for you, because they see you consistently over time.

SPEAKER_01 17:55

Right, and especially uh many agents are creating, they're putting the effort, they create one video and they put only on Instagram now. What if that same video could post everywhere to start creating the compound effect? Maybe on Instagram you have only 100 views, but on Facebook you have 300, on YouTube a thousand, on TikTok, I don't know, 50. It doesn't matter, but at the end you got five times more views using exactly the same effort that you used to have before for creating and having, I don't know, a hundred views. So think about it.

SPEAKER_03 18:28

And and to motivate them further, sometimes you have a video that doesn't do well on Instagram, but then it it it it it performs well on TikTok or doesn't do well on either one of those, but then YouTube shorts it hits. So it's like you just never know which algorithm is gonna pick it up at that time.

SPEAKER_01 18:45

You never know because I'll tell you that I never seen a video that was kind of success in all social channels, was maybe on YouTube or only Instagram, but not all of them. This right will very likely never happen. So that's why you need to post everywhere.

SPEAKER_03 19:00

I love it, I love it. Okay, so if I could only use one feature inside Big View, just to kind of micro break like to break this down even further. If I could use one feature, which one would it be and why?

SPEAKER_01 19:12

Okay, if you will have to use only one feature, I feel that the one that will remove most of the button eggs you have or the excuses you have is the teleprompter. And is the feature that we started 10 years ago? We started as a teleprompter 10 years ago.

SPEAKER_03 19:28

I remember the pen was recording, and you used to like it was like landscape, like you would hold it like this, right? I remember, and then it had the the logo was different, but uh yeah, I remember that. It's one of the first ones I used to recommend actually.

SPEAKER_01 19:41

So recommend if you have choose only one, the teleprompter, because at the end, without the video, you have nothing, right? You cannot post, you could post without editing if you want, but without recording, without a take, you don't have anything.

SPEAKER_03 19:55

Right, right. So, what is the learning curve? I'm not very tech savvy. Can I just hop in here and uh it should be pretty easy for me to use?

SPEAKER_01 20:02

It could for most agents it is, but we also understand that some agents they prefer a guided onboarding. So we have weekly training sessions for agents that they sit in a group session or a one-on-one session, and we walk them through. Okay, so this is how we create a script. Let's create eight scripts together. Okay, good. Let's now create the first video so they see the results very fast. And this is the feedback that you get all the time. Oh, this used to take me hours. Oh, I was paying an editor to do this for a hundred bucks. Now I can do it with your app in five minutes myself, right? So it could take five minutes, ten minutes for most agents, but there are still some of them that they have more challenges, but not just with big view, with technology in general, with AI, with technology in general, yeah. So be there to help them get started, not just with big view, sometimes we help with uh if they want to create an automation on Instagram for the comments. We also help them with that, because at the end we want them having results, and that will help them.

SPEAKER_03 21:04

I love that. Okay, well, then on the flip side of this, what does it not do well? What are there any limitations?

SPEAKER_01 21:11

I would say that for big view for agents, what would be the limitation? That's a good question. Maybe if you want there some specific cases, like if I'm already have a content team creating videos for me. So I have a videographer, I have an editor, I have a marketing planner, I have like five people on my team doing my video. Right.

SPEAKER_03 21:34

I love throwing away money.

SPEAKER_01 21:36

Big view will not replace that. Part of the process for creating all their kind of videos, but you're not replaced your marketing team, like 10 people on your team creating content for you. This is not something we can replace, at least not yet.

SPEAKER_03 21:51

Okay. But it's something that I think they should be looking into and reevaluating to see because I think some people, when they if they have a system. Like that. They have the videographer, they do all that, they batch create, they send it to somebody else to edit. That's a system that they're used to. And changing systems scares people, but they're also throwing away thousands of dollars with that system, right? So maybe it's like reevaluate what's working and how you can do it better.

SPEAKER_01 22:21

Yeah, and we like to focus on the outcomes because at the end, I'm not just talking about views. Okay, I'm going to create a nice video, gives me 5,000 views, 100,000 views, looks amazing. But how many deals you got from that video? How many DMs? If it's zero, or if you cannot measure that, you don't have a business yet, right? Because if you cannot measure, you cannot improve what you cannot measure. So, how we measure success at Big View, DMs, engagement that you got from the video, not just views. Because true story, we have agents with a few subscribers, like 100 subscribers on YouTube, getting more results than agents with thousands of subscribers, depending on the cultural action, the video structure, and how they position themselves on social media.

SPEAKER_03 23:03

That's so funny. It's like asking the question would you rather be famous or rich? Quick shout out to one of our founding partners, Wise Agent. If you're in real estate and you're still juggling five different tools to manage your business, do yourself a favor. WiseAgent is the all-in-one CRM that helps you manage your contacts, automate your follow-up, and actually grow your business without the tech headache. Built-in texting, email marketing, landing pages, task management, and real support from people who understand this industry. Check them out at wiseagent.com. Link in the show notes and tell them J Square has sent you. And so many agents are famous, I guess, because I want to have a hundred thousand views. And I'm like, well, did you get business from it? No. Well, do you feel better about yourself? Yeah. Till the next video. And it's like they're chasing, they're chasing those vanity metrics, right?

SPEAKER_01 23:52

Right, right. And at the end, uh you could if I think the biggest issue that the agents cannot measure the results from social media. Most of them say, I don't know, or zero. That's most of the answers I you receive when I'm meeting an agent discussing about social media. They don't have they have no idea the results they're having, or the result is zero. They're having nothing, they want to get started, right? So we need to measure, at least measure and know the results you have to be able to improve every video, maybe the CTA, the structure, the intro of the video.

SPEAKER_03 24:21

Well, and like you said, consistency over time, because there's also the top of mind awareness where, like, maybe they didn't DM you directly, but when you get to that listing appointment, they go, Oh, Bruno, I watch all your videos, and you're like, You do? I thought just my mom did. Like, and and it really does then help uh for them to be, you know, more like you said, more familiar with your personality because you're making it in your voice.

SPEAKER_01 24:46

Yeah, and even if you just have your business based on referrals, if someone referr me an agent, I'm going to try to find this agent on social media to see how this agent works, right? So even for that, if you rely on your referrals, you need social media presence as well. Otherwise, you're going to lose some of the referrals you would get just if you had a very tiny, small social media presence with an intro video, videos about less plans you have, transactions, how you negotiate, your a little bit about the story, that kind of video can build a trust also for the referrals you may have.

SPEAKER_03 25:21

Okay, so you you said an afternoon of video making previous turns into 15 minutes. Like walk me through exactly where those extra hours used to go. Is it in the planning process, recording on site, the editing, all the things we've already talked about?

SPEAKER_01 25:38

Depends on the video creating. For example, uh listing video. You want to create a listing video, you go to the property, or you have, I don't know, a photographer doing for you and going to pay a few hundred bucks on that. But let's suppose you go right there, it's an open house, you record a property, and then you have those takes. Okay, now I need to make this look good, right? So hmm, I need the script. I did not record my voice. Okay, what am I going to do? Okay, I need some music, I need to trim the video. And most agents, okay, I cannot do this, let me hire an editor to do this for me. So they pay around 200-300 per video. Instead of spending the time doing that, or even pay an editor with the Zillow link or reauthor.com link, the listing link you have right there. If you put that into Big View, Big View create an AI listing video that would look like a walking through the property, even if you have only static images.

SPEAKER_03 26:32

Stop it.

SPEAKER_01 26:34

Right.

SPEAKER_03 26:36

We're gonna rewind that back, guys. Listen again, okay, and what he just said. So you take the the listing link wherever I'd rather say my own website, but wherever there might be photos and like a description of the property that's publicly available. So you take that, you paste it in.

SPEAKER_01 26:52

Yeah, just the link.

SPEAKER_03 26:53

Just paste the link, just the link, yeah, just the link, because then it can crawl and access all that information, and then it creates the video for you. Is that what you just said?

SPEAKER_01 27:03

Yep, it will create a script for that video based on the information about the property, the photos, the marketing. So we do some kind of research. AI would do that. Then it could use your voice, like AI voice that is cloned within Big View. So you're not appearing on the video unless you want, because if you want, you could also be on the video with kind of the walking through the property appear at the top. So you are at the top of the property, and the property appearing at the top, walking through the different features.

SPEAKER_03 27:32

Okay, and then it's it's taking the images from the listing already, or you're oh man, yeah. That's nice. That's really great.

SPEAKER_01 27:40

Yeah, this feature alone, it's agents are using BPU just for this feature alone, besides all the other things we talked about, because they were paying 200 bucks for one video like this.

SPEAKER_03 27:50

Yeah, because I think it's it's a great first step. Like we talk about like if they're scared of things, like I think that might be a good first step for them to ease their way into the video. Like maybe they're like, I don't want to be on camera yet, but I'll use my voice and maybe do the voiceover, and then they get more courage, they see things that are working, and then they get on camera slowly, maybe in the corner, yeah, or they they do a walk and talk. Let's talk a little bit about this the script that it creates, because I think that's a mistake. That's gonna be one of my next questions. Um, what is what are some of the mistakes most people make when when they make video or when they first start using Big View? Uh in regards to their framework.

SPEAKER_01 28:32

Right, right. So I would say that the first thing is not train AI to sound like you, or you you're not being yourself using AI. So the outcome, the results not the good. For example, you're seeing like the agent acting and using those words on some videos, and then he started using AI and changes completely. Different language, everything is different. It looks like a different person.

SPEAKER_03 28:58

Sounds like a college professor.

SPEAKER_01 29:00

Sounds like that, that's not usually a good result. And especially, I would say that many real estate videos, they start the video, I see the videos like hi, I'm Brian Lopez, I'm here, I'm a real estate agent in New York City, and today I'm going to talk Nobody cares. Who cares about you or about the market?

SPEAKER_03 29:17

And we're we're we're saying this with love, everyone who's listening and watching. But what we mean is it's a stranger, so they don't care who what our name is in their company. They want to start with why should I listen? Like you have those few seconds, right? In the beginning, we call that the hook.

SPEAKER_01 29:32

Right, right. So creating a hook and avoiding introducing yourself in the first second of the video, it's something that for us is very obvious that this is something you should do. And if you're working with marketing and video, it is, but for not just real estate agents, but professionals, they feel that's the best way to start the video to introduce themselves, to kind of pass credibility, but it doesn't help on social media.

SPEAKER_03 29:55

Yeah, they go first, first, first and just scroll past as if you can't hear that sound is my thumb going up and down. Um okay, so then what is the the single biggest win when they get the tool? First thing I should do where I feel like yes, I'm doing video! Bruno, Bruno was right. He's the man. I love him. What's the what's the the the single biggest win in the in the beginning that an agent can get with this tool?

SPEAKER_01 30:23

It is the recording at the end. It's not just the editing or posting, but they feel that they were able to use technology first. Some agencies struggle with technology in general, they tried to use other apps and did not work. So they feel okay, I can use this app, it's easy to use. And then I was able to create a video in less than five minutes. It took me no effort and looks natural. That's very important. Because if you create a video and it looks like this, you're just staring at the camera, it doesn't look natural at all, you're not blinking. They're not happy. So it's more than just the result they have. It was built, the teleprompter, yeah, it was placed in a very specific area of your phone so people will not see that you're reading, your eyes will not move when you're reading, and will look natural even if you're not good on camera. So that's usually why they're happy because they see the outcome, the video they just created, and most of the time looks natural. They can deliver the message in one take. In two minutes, they created a video that used to take them 20, 30 minutes uh before using teleprompter.

SPEAKER_03 31:28

Now, I I'll give you a quick testimonial because I'm somebody who's been doing video for 20 years. And as a speaker, sometimes we have very specific things that people that hire us want us to say. It might be, you know, the Minnesota Area Association of Realtors in conduct conjunction with the Minnesota Mortgage Association brings you, right? So it's very specific. And I'm I could freestyle it, but they want specific things the date, the time, how to register. And so I use Big View for those very specific videos. I'll put the script in there. I'm further back where you can't see me going like that, just like Bruno said. And then I can do things in, I know I'll take usually three takes just to change on how I how I say certain things. But my record when I used to freestyle it was 42 takes.

SPEAKER_01 32:20

For a short video?

SPEAKER_03 32:22

For a 42 takes for a very specific promo video, and I had to mention all of these things. By the end, I was I said every bad word in the slide. It made for a funny bloopers reel, but you know, now it's it's a real game changer to have this and and to not just have it where you can do it on your on your desktop, but we always have our phones with us, so it makes it easy to do it wherever you are.

SPEAKER_01 32:46

And you were good on camera, and that's that's very interesting because the agents that were good on camera, they're very bad delivering a 30-second video because they cannot share that idea in a concise way, right? They spent three minutes to deliver the message. So that's true.

SPEAKER_03 33:01

Yeah, yeah, so true. Um, let's talk about the the the framework of what makes up a good video. So we mentioned the hook, uh, the body of it, and then there's what what does call to action even mean for those people who aren't familiar with marketing or anything like that? What driving them somewhere, or or what's how's that work?

SPEAKER_01 33:20

You basically, when you're sharing a video, you need to have a goal and intention with the video. And usually what you ask the user to do, the client, the lead to do is usually what they would do. Depends on how hard that would be. For example, if I ask you at the end of my video to call me and I give you my number. Let's think about the situation. I'm watching a video on Instagram. It's I don't know, 6 a.m. here, I'm watching the video. Okay, you said you say the number, I need to memorize the number. I close Instagram, I go to my phone and I call you. Do you know when this will happen?

SPEAKER_03 33:52

Never, never, never ever.

SPEAKER_01 33:54

Never happen. This CTA. So is this a very bad call to action? Give me a call. Or go to my website again. I'll have to close Instagram, remember your website, type your website. This will never happen again. So let's try to avoid. Give me a call, text me, go to my website, because people not do that watching a short video. This might work on YouTube in a long video, but not on Instagram, Facebook, LinkedIn for short content. So, okay, what that's bad. What is a good call to action that you could use? And you need to think what is easy when I'm on Instagram. Leave a comment is easy. Sending a DM, it's easy, but not as easy as leaving a comment.

SPEAKER_03 34:32

Yeah, a little bit more committed to send a DM.

SPEAKER_01 34:35

Right. Yeah, even comments easy. I don't know you. Why am I going to send you a DM? Just leave a comment like home, and then I continue my life. That's the best call to action that we have seen. Big U users having results. So if you want to have results and you're creating short real estate videos, the call to action, it doesn't matter what you're promising. Like if you want to buy or sell in New York City, drop the word home in the comments. That might be the call to action you use. Or if you want a first-time home buyer guide, leave the word home as a comment. That could also be it could be the same word, or depending on how many views you're creating, you could use different words. So at the end of 30, 60 days, you can measure how many comments you had, which ones are working, which ones are working, which ones became leads, deals at the end, the ones that you were able to follow up with them. Because follow-up is also a different issue, right? Agents usually they struggle with the follow-ups because they're very busy, right? But this is a different different show, yeah. Yeah. But a good call to action, it's easy for the lead, for the prospect to do it. So usually on Instagram, Facebook, LinkedIn, it's just a comment. One word they need to put in the comment, then you can start engaging. And for advanced, that could trigger an automation. But if you have no idea how to do that, don't don't worry, don't do that now. Just follow manually with that.

SPEAKER_03 36:04

So we've talked about that in the past. We many chat would be a great solution for that, but we're not gonna get too deep into it where it just automate automatically. If you comment, then they get the guide and you get their information. Um, yeah, but there's there's a lot more options with AI out there. But but I I like this because this is so different than what many people talk about. Because I could have a video that has a hundred views. Who cares if it converts to five clients? Five, you know, five people in my DMs or or that commented that I know are interested in exactly what I'm talking about. Now where it's quality over quantity, right? Rather than getting 10,000 views, who cares? You're getting five people that are actually interested in having a conversation.

SPEAKER_01 36:50

You know what helps on that, especially the hook, the first words you're saying. Because if you start a video saying three things you must know before investing in New York City, if I don't care about New York, I'll not even watch that video. So you're kind of showing the algorithm the right clients, the right prospects that should be watching your videos. So it's okay if you have less views now, because you're just feature filtering. Okay, if I'm not interested in New York, I'm not going to watch that video, and that's okay. I don't want you as a client. I I don't care about just your view if you're not a potential client that I will have on social media. So the the first words help you on that as well.

SPEAKER_03 37:28

Okay, now since you're internal and in Tobigu, you know some some exciting things that are on the horizon. You have a uh done, we call it super agent. I mean, I just the name alone gets me, but super agent, and that's like a done for you. I like to I like to call it a video coaching program, but tell tell us a little bit about it.

SPEAKER_01 37:49

Amazing, amazing. So, why did we create and why we're launching the super agent probably this week or launching the program? Because all the agents using Big View, they're already creating videos, but some of them they're still not consistent yet. Or even with the software, sometimes they need someone to push a little bit more on okay, did you create the video? Is the video ready? Or even more, they need help with this strategy. Okay, I'm going to create the videos for videos this month. Should I talk about what if I want to attract more sellers to my profile? They don't know. Or I want to attract only first-time home buyers. What is the kind of video I need to create? Or I just want to focus on agent attraction for my brokerage. What kind of video should I create? So we'll be helping the agents now build the strategy based on their goals, create very personalized scripts, it's not just generic AI scripts, right? At the end, we don't want you to have uh generic results. You not have results if you just create uh scripts. For example, Go Chat GPT creates a script about first-time home buyer in Houston. This do not give you exactly the structure you need. So we'll be helping you build the structure, you shoot the videos, you approve the scripts you create, and then you shoot the videos in one city, as we recommend. So in 30 minutes, all the effort we ask you, we shoot all the videos, and then we handle all the rest. We make sure that the video has your branding, your logo, captions, music, visuals, depending on the video creating. And we even handle the social media. We'll be posting and scheduling to be posted on social media. So the only thing you have to do is to shoot the videos and then show up in a meeting so we can discuss the results you have had, what worked, what didn't work, and what are the next steps. So we want to take it to the next level where you don't have to guess what to post anymore, or try to feel yeah, yeah. I'm gonna say that you don't have to guess anymore, and especially be able to measure. Okay, I created eight videos this month. What did work? What did not work? Okay, let's change the hook, let's change the contraction. Maybe the body could be shorter, could be longer, the camera angle. There are many things that could improve the results of a video. I could change the last three words of a video and increase the results by five, five times more results just by change the last three words. The only way to really see is when you'll be able to measure the clicks, the comments, the engagement you have on that.

SPEAKER_03 40:18

So we're gonna call you're giving them coaching and accountability, basically. And I love that you called it super agent because it's the power agent that's like, I don't have time for all this stuff. Perfect. Here's the program. You just show up, do your thing because you're the talent, and then you go sell some houses. Everything else, you know, is is gonna be taken care of for you. Now that that's not all for free. There's a cost to these things, right? And we're gonna give them a discount for exclusive discount for the listeners. Is that right?

SPEAKER_01 40:48

Yes, yes. So we can start for free. That's good news. So if you go to Big View, the website, the app store, you can start for free. But at the end, if you want to use all the advanced features, uh for you guys listening to this episode, you get a 20% discount on the best plans we have, plus a 30 days money back guarantee. So no matter the reason, if in 30 days you're not happy with the results or anything, just let us know because you have a 30 days money back guarantee. For you guys listening, this this might be your chance to really get started building your social media presence in 2026. So it's still in July, so you still have six months to make sure that the goal that you set that's right in December, January, you still can do that. It's still not over, right? Still have time.

SPEAKER_03 41:28

And so, what I would just to add to that, if you're gonna do a 30-day trial or 30-day money, like actually do it. Don't it frustrates me when people sign up for stuff and they go, it didn't work. What would you do? I made one video. Well, get out of here. I can't, we're not friends anymore. Like actually, actually use it and follow. Now, there is one other feature that I really like that you haven't mentioned, but I'm on the waiting list for because I just I'm a click a click all the buttons in the platform kind of a guy. There, there is a recorded other people record a video for you. So, like for my speaking, for referrals, for testimonials, that's a feature that's coming very, very soon as well, correct?

SPEAKER_01 42:14

Right. That's what we call the ask for video and ask for video, okay. When you get the testimonial from someone, you get right there, they record a video, the video sucks, and you cannot use that at the end. So now they could also kind of build some words based on the business, the conversation that you had. Can you recommend this? Is what I would like you to say. Are you comfortable with that? Please record a video. If not, they could also tweak a little bit, change a little bit if they want. But especially for coaches and real estate agents, that would be a huge feature for getting testimonials.

SPEAKER_03 42:52

Yeah, I love that because you could say, okay, here's the framework for the video that I would love for you to make. You know, feel free to do whatever you want. But here's what I'd really want. And then when they get it, they're gonna feel more comfortable to make it because they have the same challenges we all do. They don't know what to say, they want to look at on camera, all the things. But I have gotten some of those testimonial videos where they go on for a minute and a half, and I'm like, I don't know what I could use, maybe 10 seconds in the middle somewhere. Like it kind of makes it hard. So it's it's how soon is that gonna be available?

SPEAKER_01 43:24

That's a question that I don't have the answer now.

SPEAKER_03 43:27

Okay, I mean the next quarter, next 90 days, 90 before the end of the year is what we're gonna say.

SPEAKER_01 43:33

Before the end of the year for sure.

SPEAKER_03 43:36

But I I think it's because it makes it easy just to send a link and then they open it up and they can record on whatever device they're on their desktop, their phone, and whatever, right?

SPEAKER_01 43:43

Right, it's because now we're focusing on more AI release state features. This is one of that is common, but we have some other priorities to really automate the editing, the scripting, the recording to make the agent's life even easier, but with less.

SPEAKER_03 44:01

Last question. Same one we ask every guest on the show. What is your single best tip for someone who's just getting started with AI? You have AI, right?

SPEAKER_01 44:12

But no one can replace you at the end. So if you use AI like in a generic way, anyone can do that. But if you use AI to really help you on the things that you shouldn't have to do, you don't have to do that, that AI could automate, like follow-ups on your CRM, posting on social media, editing. You don't have to do that to be a great real estate agent. AI could handle for you. But being on camera, building trust, connect with your clients, that AI will never replace. Because think about it. Would you trust an agent that only posts AI images on social media? Like this is me selling a property with an AI image. Would you trust that person to buy or sell in New York? Probably not. No way. So try to focus on the things that are not AI. The connection that you have with the clients, building this authority on social media, how you show up, because you are the product at the end. If you are a real estate agent, a coach, you are the product. People are buying you before trusting you, right? So they need to buy you, they need to buy the way that you appear on video, the way that you show up, how consistent you appear. You're also showing a lot about how you work, the way that you appear on social media. So at the end, what you should do, focus on the things that AI cannot replace. Because AI will automate maybe 80% of your job. But if you don't do this 20% well, you're still not going to win. Because AI will only be a good asset for agents that are focusing on the 20% that is still human interaction, the human connection that will never be replaced.

SPEAKER_03 45:54

Love that. So focus on the things that AI can't do, do more of that and let AI handle the rest.

SPEAKER_01 46:01

Because you have more time now, right? Because it's like, oh, now we have AI and I have more time. And what I'm going to do, I'm going to work more on the thing that AI could do it. That makes no sense.

SPEAKER_03 46:10

Okay. So, Bruno, where can people find you?

SPEAKER_01 46:13

Yeah, if you go to LinkedIn, Bruno Lopez, you find me. We have basically weekly sessions live talking about real estate, marketing, trends, what you should do, what you should not do, and also bringing experts, including J-Man, will be with us talking about AI, the future of AI and real estate, what you should think about more before I don't know, invest in a new tool that looks amazing, flashy. All things that you need to know about AI, real estate, and marketing, just go to LinkedIn and find Bruno Lopez.

SPEAKER_03 46:44

And then the website's bigviewbigvu.tv.

SPEAKER_01 46:48

Correct.b-I-G-V-U.tv. If you want to get started with BigView, or if you go to the App Store or Google Play, just search for BigView B-I-G-V-U. It's a purple uh logo, you'll be able to find us. Or use this link in the description of this episode, you'll be able to get that 20% scale.

SPEAKER_03 47:04

Right. Yeah. So we'll we'll put it in the description as well as the show notes. And if you got value from this, please share it with one agent who's still trying to figure out video. This has been my 20-year mission, folks. Come on, now's the time. Okay. Uh just one agent. That's really how we help make a difference. Uh, help people live better lives through video. Subscribe if you haven't already. And next Friday, we're breaking down one tool with another great guest. You don't want to miss that one. But before I let you go, I want to say thank you to our founding partners, WiseAgent, Subie, and the CE shop. They make this show possible and they're building tools that actually help people in this industry. Check them out. All the links are in the show notes. And thank you, Bruno, for spending your time with us. Uh, and thank you to everyone listening. That's not something we take lightly. Now go make it an AI day.