#12: Slogan — The Scottish War Cry Behind Every Ad Campaign

The Why of Words

The Why of Words
#12: Slogan — The Scottish War Cry Behind Every Ad Campaign
Apr 21, 2026 Season 1 Episode 12
Explore the surprising origins of 'slogan' — a word that traces back to Scottish Highlanders' battle cries in the 1500s. Discover how this fierce war cry evolved into the catchy marketing phrases we see on billboards today, revealing the unexpected warrior roots of modern advertising language.

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