SPEAKER_00 0:00

Anyone who does a deal with the devil for fame, all of that is going to leave you to hell. Never do a deal with the devil.

SPEAKER_01 0:09

Why do people want to be famous?

SPEAKER_00 0:11

It's more addictive than any other drug in the world. You say them in any country in the world and they know you. Kim Kardashian asked me, Shiraz, I want to become the most famous person. And I've worked with her for at least 10 years straight, building her career. And now she's one of the most famous people in the world and to then a billionaire. When someone really says to me, I want to be famous, there's two strategies I tell them. Number one.

SPEAKER_01 0:34

I'm here with Shiraz, who is known as the fame maker. He makes people famous. He keeps them famous. What would you have to believe about yourself to find fame and sustain it?

SPEAKER_00 0:45

Have self-worth. You've really got to believe that. You already have the fame. Build your Google presence, build your bios, build your Instagram account. Use fame to drive a purpose.

SPEAKER_01 0:57

I've got one more question. Do you have children?

SPEAKER_00 0:59

I have two daughters.

SPEAKER_01 1:00

Would you want them to become famous?

SPEAKER_00 1:01

I have told them.

SPEAKER_01 1:04

So this is Marissa Peer, and welcome to another exciting edition of Your Mind, Your Rules. And I'm here with Shiraz, who is known as the fame maker. He makes people famous and he keeps them famous. And so many people want to be famous now. And I go into the school system and I work with children, they want to be famous, they want to be influencers and podcasters. They're not interested in being an architect or a doctor. So I want to ask you a lot of questions about fame. And here's the first one Why do people want to be famous? What is it that drives someone to fame? What what's beneath in your experience the drive to be famous?

SPEAKER_00 1:44

So I've been titled the number one fame strategist for two decades.

SPEAKER_01 1:49

That's a good title. I like it. The number one fame strategist in the world.

SPEAKER_00 1:53

And I and just to give you a little bit of a and I'll answer that question, but it I learned what fame means when Kim Kardashian, 20 years ago, when she was Paris Horton's assistant. I remember asked me, Shiraz, I want to become the most famous person in the world. And when someone tells you that, right, yeah, and I worked with her for at least 10 years straight, building her career, right? And now, and obviously you know the results, you know, she's one of the most famous people in the world, and today a billionaire. But during that time, I realized that fame is it's an emotion, number one. It's a feeling, it's something that is will override any other emotion, love, passion, relationship. Just know fame will come first. That's the level of power. When someone says, I want to be famous, they're looking for attention, they're looking for power, they're looking for recognition, they're looking for that um significance. So when someone thrives this, everything else becomes secondary. So now with social media, and now with you know with AI, people have this feeling when they come to me and say, Shiraz, I want to become famous. It's an emotional, which I say high. It's more addictive than any other drug in the world.

SPEAKER_02 3:20

Yeah.

SPEAKER_00 3:21

Because when you get it, you want more. You're an influencer, you'll post a video, you get likes, you might not get likes, you get views, you don't get views, then you've got to do it again. And then and you're you're on a constant cycle. And I tell people if you want to be really famous, it starts in your mind first. You've really got to believe that you already have the fame, you already have the confidence, you already loved, you have all the things in life. Because I can tell you, someone who's made so many people famous, they have the fame, they have the money, they have the power, but they're not happy, they're not satisfied. So when someone really says to me, I want to be famous, there's two strategies I tell them. Number one, if you really want to be famous, then if you are single, then fame it needs to become your soulmate. It needs to become your obsession. Nothing can get in the way, and you go full force. If you're in a relationship, your partner needs to be on the same wavelength as you. If they're not, it will end. Because when your force of light is going, I want this dream, I want this passion, I want to become famous, and you have a partner that's empowering this fame, it's the best partnership anyone can have. The challenge is that people are in a relationship, or it could be a family member or a best friend, they're in they're in the way. And the challenge to that is that in order to get to your end goal on wanting to be famous, one, I advise people if you're single, go all out. Don't let anything hold you back. If you're in a relationship, you make sure that your partner is on the same energy levels as you. Otherwise, you won't get to your end goal and your relationship will break. Very simple.

SPEAKER_01 5:21

So when someone comes to you and says, Shiraz, I want to be famous, is the first question you ask them why?

SPEAKER_00 5:28

The first question 100% why? Okay.

SPEAKER_01 5:31

Do you want to be famous?

SPEAKER_00 5:32

And I want to go dig deep. What's the real reason?

SPEAKER_01 5:35

What is the most common reason you hear? So someone's going to say, Hey, I want to be famous, I want to be the most famous person in the world. And your first question is, tell me why. Why? Explain why. What are the most common reasons you hear?

SPEAKER_00 5:48

Attention.

SPEAKER_01 5:49

Attention.

SPEAKER_00 5:50

Recognition.

SPEAKER_01 5:51

Recognition.

SPEAKER_00 5:52

To be loved, to be noticed, to be heard, to be validated.

SPEAKER_01 5:57

Yeah.

SPEAKER_00 5:57

That's the real reasons.

SPEAKER_01 5:59

And would you say that fame gives them all of that?

SPEAKER_00 6:02

Fame gives you that for sure. But you need to be able to control fame and not let fame control you. Now, what I mean by that is that yes, you'll get the respect, yes, you'll get the recognition. Wow. You and I know we can go in any restaurant or any place, but when someone famous walks in, they get the attention. But the responsibility of wanting to become famous, then you know, you're under a microscope and you're going to be judged. And one wrong move, it's gone. Of course. Finished. What took you 25 years in the world of AI? In a matter of seconds, your fame can be destroyed with deep fakes and whatever, right? So the number one question I'm asked is, I want to be famous. And I say, Why? I get really deep down, or what is that emotional trigger? And then the second question I ask them is, How thirsty are you? How starving are you?

SPEAKER_01 7:01

How hungry are you?

SPEAKER_00 7:02

I go even deeper. How starving are you? Hunger's one thing. Starving is you're going up against a billion people. Back in the day, there were actors, singers, musicians, and so forth, no social media. So in order to be famous, you would only be seen in a magazine or a TV or radio and so forth. So there weren't many platforms where you could see the star. You didn't have access to that, right? Now social media stars, you know, pull more fans than Oscar winners. Right? So you really, really, when someone, especially when if they want to work with me, number one, are you single? Number two, if you're in a relationship, does your partner support you? These are the first two questions I want to know. Because I want to make sure their partner is their fuel. And they're really gonna push them. And number three, are they willing to do whatever it takes without doing a deal with the devil to become famous?

SPEAKER_01 8:15

You know, I was told I would never be able to have a baby. I had cancer twice and was told I'd have to live with that forever. I got run over and was told I couldn't walk for six months. I actually walked in six weeks. And each time I got that diagnosed, I thought, no, this is my mind, my rules. I bounced back from cancer. I had a perfect baby. I recovered being run over super fast, and I used the techniques in this book. In fact, I wrote this book while I was in plaster, having been run over. Because the things that made me bounce back will make you bounce back from relationship issues, wealth issues, childhood issues, confidence issues. If you want to live your life on your terms and have love, success, health, wealth, even the body of your dreams, it's all in here. Buy it and change your life forever.

SPEAKER_00 9:01

Are you willing to go all out, nonstop, 24-7, posting, socializing, networking, creating the content, reinventing yourself, all platforms, not one platform, all social media platforms, that you have a consistent content that's going out for your message every single day, non-negotiable, all platforms, doesn't matter if it's working or if it's not, I've got that discipline. Majority of the people said, Yes, I can do it, but they don't do it.

SPEAKER_01 9:32

Yeah. Or they do it, and then they get bored with it very quickly.

SPEAKER_00 9:36

They say, Well, I'm not getting the views, I'm not getting the engagement, and they quit. And they and they're not going to be able to do that.

SPEAKER_01 9:42

Yeah, because I know people, I know someone I interviewed who posts 16 times a day. But for her, she's very clever. It's a three-year plan. She's gonna make enough money to retire. But I have the opposite. I have clients who are rich and famous who say, if we could have my life again, I'd be rich, but I wouldn't be famous.

SPEAKER_00 10:00

100%.

SPEAKER_01 10:01

And I have clients who are very famous as I want my kid to be a nurse, a school teacher. I do not under any circumstance want my child to pursue fame. So why do you think people who find fame at the highest level say, if I could go back and do it again, I'd be rich but not famous? And second question is why do you think they don't want their children to pursue fame?

SPEAKER_00 10:24

First of all, once you finally get fame, let's just say you actually get the fame, you get the recognition, you get everything, and then either you're gonna keep wanting more, it's not giving you the emotional satisfaction that you really think that you wanted. Ultimately, you want to be loved, you want to have peace, you know, you want to have all the family values and all the things that you really want, right? Fame gives you access, it gives you the influence and so forth. But I can tell you now, whoever, and the reason why, your second question is why would someone who's so famous tell the family member that I would rather them be rich than famous, is because there's not one person in the world who has become famous who hasn't had their heart broken into pieces in order to become famous.

SPEAKER_01 11:18

Okay.

SPEAKER_00 11:18

It's the most heartbreaking journey.

SPEAKER_01 11:22

Tell me why. Why is being famous the most heartbreaking journey that is guaranteed to break your heart? Guarantee is gonna break.

SPEAKER_00 11:30

Okay, first of all, first okay, first of all, that I'm gonna give it two scenarios. One scenario, you're single. You are gonna have to keep you're gonna get so tempted when you want to become famous that you need to have some spiritual guidance in your life that you have balance, that when the devil, when temptation, when something is, you know it's not right, you've been brought up, you know this is the wrong thing in order for me to become famous. The challenge is people compromise. They say, you know what? Okay, I'll do this, okay, I have to go here, or I have to do certain things that I know is wrong, but it's gonna get me famous. I'm gonna do it, right? So along that way, you'll realize that you'll be very lonely, you're gonna leave family members, you'll leave your home, you'll get on a plane, in some cases, you'll move to Hollywood, and you're starting from ground zero, and you're building and building, and then rejection, rejection. Do I get an agent? Do I go to casting? Am I good enough? And you're going through this hamster wheel of trying to become famous and become a movie star or a singer and so forth. And it's a consistent no, no, no, yes, no, no, no. And it doesn't make money at the beginning. So now you're chasing fame, which doesn't pay at the beginning. At the end of the heartbreak and the end of the suffering, yes, you will make you in some cases you'll make a lot of money. But generally, you are struggling at the beginning of your career of how to monetize this. And the problem is, is that your peak years of your life, you've now wasted years of your life trying to pursue something that you don't end up getting, and you end up not having any money in the process.

SPEAKER_01 13:29

And then you spend your I was working on a show in America, a very an English show that was sold to the States. In England, I was the therapist and meet all the celebrities and do therapy. In America, I met their manager, their booker, their agent. It was so peculiar. They each turned up with like six members of staff and the bodyguard. So even when you have fame, you've got to pay for all of those.

SPEAKER_00 13:50

And you're minusing all that, plus plus, and taxes and stuff.

SPEAKER_01 13:53

Of course, taxes, security, everything.

SPEAKER_00 13:55

Everything. And and and now, let's say you're in a relationship. Okay, so you're in a relationship, and your partner says they support you, they give you wings to fly, but internal jealousy, internal conflict, you know, you're gonna have to leave your partner, travel, mix, party, network, do scenes.

SPEAKER_01 14:17

And they've got to put up with you being desarred by everybody.

SPEAKER_00 14:20

Everybody. The whole world wants you.

SPEAKER_01 14:22

Yeah.

SPEAKER_00 14:23

So of course that's gonna affect your relationship. At some point, unless you are with someone who's super strong, super, not this big macho.

SPEAKER_01 14:34

And doesn't want the limelight either.

SPEAKER_00 14:35

It's all nonsense. The watches, the cars, the jets. I've been around people who, women that come to me that want to be famous, their husbands are so rich. They've got every jet, every yacht, every house of every everything. But the second I go there and I tell them, okay, this is the path we have to take on fame, are you willing to not? She might not be home, she's gonna be traveling, she's gonna be networking, she's gonna be partying. I mean, this is the journey of fame. Straight away, they went from a macho man to a mouse.

SPEAKER_01 15:09

So, first of all, when you ask them why they want to be famous, and here's the next question: What do you want to be famous for? Because a lot of people now want to be famous for being famous. They go, Oh, I just I just want to be famous. I mean, years ago it was like I'm Elizabeth Taylor, I want to be an actress, or I want to be famous because I'm a great sports star, or even a politician. Maybe you could be a Kennedy, Elizabeth Taylor. So, really, years ago, you could be famous for having a gift, being an actor, being a singer, maybe looking utterly gorgeous, or maybe being a phenomenal sports star, or maybe going into politics. But today people want to be famous for being a reality star.

SPEAKER_00 15:48

So let's talk about that because that was with my first client, Kim Kardashian.

SPEAKER_01 15:52

What do you want to be famous for?

SPEAKER_00 15:53

That's the first question I asked.

SPEAKER_01 15:54

And what was her answer?

SPEAKER_00 15:56

I just want to be famous. And I'm saying, Kim, give me something acting, singing, modeling, what do you want to do? Shiraz, I just want to be famous. And and because of the Kardashians who took that strategy of marketing and branding and being everywhere in everyone's face for no other reason, just to be everywhere. People have seen what's happened to Kim.

SPEAKER_01 16:21

And Lauren Sanchez, who was the same, also, just wanted to be famous.

SPEAKER_00 16:25

Nonstop, right? And today, yes, she's the most famous. Yes, she's a billionaire, right? It worked for her. It doesn't mean it's going to work for everybody else. Of course not. Because there's a whole team behind that, right?

SPEAKER_01 16:37

But even more than that, she made her whole family famous alongside her, which is quite interesting.

SPEAKER_00 16:41

Even Chris.

SPEAKER_01 16:42

Quite unusual, yeah.

SPEAKER_00 16:43

Even Chris. I was I've been around when I even gave Chris Jenner her first hosting job. I got her that job on the insider on CBS. I negotiated that deal for her, right? So I've traveled with these stars, I've worked with these stars, and you know, today someone will do a TikTok video or they'll do an Instagram video that will give them so much fame, and they're nothing. I mean, they really don't do anything. So they'll go viral, and then what? Then there's someone else who's going to go viral. So the game has changed.

SPEAKER_01 17:13

And do you think they get sick of the game? So look, let's look at the Kardashians. Do you think there'll come a time when they all say, I'm bored of this now? You know, years ago I went to meet a client of mine who's very, very famous, and a driver picked me up from the airport. He was driving me to their house, and as we got closer, I could see one house, and it had press ladders all the way around it, three deep. And all the press were looking over, and there was a drone in the garden. I knew that was her house. I said, How can we live like this? I mean, you've got all these press in your garden, you've got a drone. How can you live with that level of intrusion? She said, Well, I can't live without it.

SPEAKER_00 17:48

Chemical action cannot live without it. Yeah. I mean, really can't even. Even though she has everything.

SPEAKER_01 17:55

Yeah, but she doesn't because she has no privacy.

SPEAKER_00 17:58

She has zero privacy, zero relationship.

SPEAKER_01 18:02

I'm telling you right now, it's gonna take And for everyone who loves you, there's someone else who doesn't.

SPEAKER_00 18:07

So then even listen, Kim Kardashian's soulmate is fame.

SPEAKER_01 18:14

So why did she train to be a lawyer? I was very interested in that. She's got everything, a billionaire, and she decided to become a lawyer. I I know why, but why would you say someone at that level says, I need now to train to be a lawyer?

SPEAKER_00 18:27

Okay, first of all, you've got to understand she is not what she's just doing as a lawyer, but when she's helping people get out of life sentences or crimes that they've done and she's trying to make a difference, she's using her fame to try Which is a good thing. Which is a brilliant thing, right? To try and do something better, right? Will she become a lawyer? No, right? She didn't pass the exam. But I didn't she pass the exam. Again, you it's whatever it takes. You've got to love becoming a lawyer to pass, right? You can't just become a doctor without making it your life mission. You know, her life mission is fame, her life mission, and it's never gonna stop. Never. I quote me on this. Her soulmate is fame. Because even if the Prince Charming, knight in shining armor, comes along, he has to accept that you're always gonna be number two over fame. Sure. And if you're Paris Sultan's husband, that's willing to be number two for fame, Paris is one of my clients as well. She loves fame. But the rules are fame first, love second. If you're willing to put up with that or have that in a relationship, then God bless them. Let them have it. But what I've seen with all my clients, including J-Lo, she's one of my clients. Okay. Soulmates' fame.

SPEAKER_01 19:59

So that's okay. So these people have made a choice. Fame is my first partner, you're my second partner. Fame is going to come first, and you're going to come second. And the partner can make a choice. Okay, I'm going to accept, I'm second because of this fame thing. But what about the children? What about someone like Beyoncé's daughter, Kim Kardashian's daughter, who are now coming up to teenage years, J-Lo's children? How do they come? Because they don't have that choice. They can't say, you know what, this is not for me. I'm leaving. They are forever the child of a famous person. So where is their choice in this?

SPEAKER_00 20:40

It it's very difficult. But they end up even getting into the business.

SPEAKER_01 20:45

Some, yeah. Some of them because some of them really run away from it.

SPEAKER_00 20:48

Some of them like don't even want nothing to do with it, right? But some of them, they're so, you know, they're brought up. That's their lifestyle. That's what they've seen. They're used to this.

SPEAKER_01 20:56

Because if you look at the Osborne's, when Sharon very cleverly sold the Osborne's and they were the first Reality TV family. And again, I went to Ozzy's house years ago because he was my client. And the same thing, I knew it was his house straight away when I drove up to Heaney Drive because it was a one house that was surrounded by press. And two of his children, Kelly and Jack, said, I'll be, but Amy said, I don't want anything to do with it. I am not being on camera ever. So that was interesting. Two of them said, Yes, I want to grow up. And you know, they were only 14, 15. They grew up on the Osborne's. But Amy didn't. So interesting, they don't all go for it. She was very much, I never want a camera in my face. I don't want to grow up in the public eye. What does it do to children of very, very famous people? Because I remember John Lennon's son, um, Sean said, was it Julian said, when my dad died, people come and go, My God, your dad. I love your dad. And he's like, He's my dad. This is my grandma. And I've got to share my grief with people on the street because they're all telling me how much they mourn my dad, but he's not your dad. And he said, I couldn't even grieve my own father when he was shot because the whole world thought they owned that grief too. So that was an interesting thing for Julian to say how hard that was.

SPEAKER_00 22:18

Yeah, it's tough, right? Because you're sharing this with the world, right? Look at Michael Jackson. Sure. Movies out, look at the kids. You see Paris Jackson has gone into the path of fame.

SPEAKER_01 22:29

So far.

SPEAKER_00 22:30

Right? But Blanket and Prince and Michael, yeah. Yeah, not so much, but you know, she's she's trying. Right? But same situation for them is like, you know, your your your pain and your grief, the whole world is, you know, connected.

SPEAKER_01 22:47

And I find children of famous parents have a really hard time because people say, oh, you know, you're not quite as good. So let's have a look at Beyoncé and and Blue Ivy. Is Blue Ivy going to be Beyoncé the second? Was Frank Sinatra's son Frank Jr. Frank Sinatra? No. Robbie Williams' father. Even Amy Winehouse's dad wanted to sing, but he was never as good as her. But for children, it's the opposite. They get compared to their parents. Your mother has drop dead gorgeous. Your mother's an amazing singer, your mother's Madonna, and you're not Madonna. Of course. And the first thing people express is disappointment. Oh, I thought you'd be as good as, and if you're not, you know, Paul Newman's son, who actually killed himself, always said I was Paul Newman's son with brown eyes. And he tried to make it in Paul Newman's shadow. And he couldn't. And it's amazing how many fa children of famous parents kill themselves. Walt Disney, Bing Crosby, Burt Baccarac, Angela Dickinson, Paul Newman.

SPEAKER_00 23:50

If you look at majority, none of the kids actually make it.

SPEAKER_01 23:54

But they these ones took their own lives. I mean, imagine that. Your parents are famous, and everyone is disappointed. Like Peter Sellers and Britt Eklund's daughter, she said, I inherited my dad's looks. My dad was my mum was beautiful, my dad was funny, but I inherited his looks and not his humour. And that must that Victoria, that must have been very hard for her.

SPEAKER_00 24:18

Yeah. So the thing is now with with uh with with pressure, you know, it gives insecurities. You know, uh the opportunities are different now than they were before.

SPEAKER_01 24:32

And fame isn't doesn't last as long as it used to be.

SPEAKER_00 24:35

Now the attention span is a is a swipe. And then you're forgotten. You just swipe up and okay, the next person, the next person.

SPEAKER_01 24:42

Yeah, I call it the steps of fame. So it's like um, who is Kim Kardashian? Bring me Kim Kardashian. I've got Kim Kardashian. Get me a Kim Kardashian type, get me a younger version of Kim Kardashian. So it goes up, but then it goes down because celebrities get older.

SPEAKER_00 25:02

And now with uh it's one of my new companies I've just launched from Los Angeles. It's called Hollywood.ai, and that's Hollywood's biggest fear.

SPEAKER_01 25:09

Yeah.

SPEAKER_00 25:10

Because now we're technology.

SPEAKER_01 25:11

Biggest fear.

SPEAKER_00 25:12

I'm creating celebrities with AI.

SPEAKER_01 25:14

Yeah, I know. I was working with a very famous model last month who was very depressed because she's only 23. Five years ago, when she was 18, she was flown all over the world, put up in a hotel, had a makeup, had hair, had a dresser, and now they go, well, we can do that all on AI. So she, apart from the runway, there's no work for models because why would you pay the flight, the hotel, the hair, the makeup, the stylist?

SPEAKER_00 25:41

And they can't even sell.

SPEAKER_01 25:43

No, I know.

SPEAKER_00 25:44

So an AI can speak all languages, works 24-7, doesn't complain about the hours. Zero.

SPEAKER_01 25:52

Doesn't say, Where's my celery juice?

SPEAKER_00 25:54

Right, exactly. And all the plus plus, right? Yeah. So the game is changing. So it's it's going to get even more. I think more stars are going to be coming to you. More famous people will keep coming to you. Why? Because you're the only one, pretty much, in Hollywood that I know that that can soothe them.

SPEAKER_01 26:12

Well, I understand something about fame. You see, a lot of times I've been in my house, and maybe a limo will turn up and some superstar will get out. My neighbors will go, wow, you know, I saw X at your door. What's wrong with them? I mean, they're famous, and people believe that fame damages people. But I've seen the opposite. Damaged people want to be famous because they look around and think, well, the world's not very fair. You know, my dad doesn't care, my mum's always supposed to be. If I was famous, I mean, let's look at Madonna. Her mother died when she was very young. She was one of eight children. And there's the thing: if I become famous, everybody will love me. And it's, as you say, it's a hunger, it's a star, but I'm going to be famous because you'll love me. And so the dat someone who's damaged has a tremendous drive. And when they get there, they go, Oh. So now you will love me, but I still feel the same inside. Where am I going to go with that? Because I had a dream. If I go over there, I'll be famous. I've gone over there, I am famous, but I still feel the same. I still feel not worthy, not enough. I've managed to pull it all off, and now you love this body, this voice, this look. But it's not me. So if we look at the George Michaels, the Whitney Houstons, the Michael Jacksons of the world who do it, but you can see it, they're not happy. No. And now you had a dream, and the dream was a driver, and you got to the dream, and the dream is a disappointment. That's why do you go?

SPEAKER_00 27:43

That's why I always tell people first look around and be grateful for everything you have. Be grateful. Be grateful to your loved ones, your family, the fact that you can eat, you have a roof over your head, all the basics. You're good, you're loved, you know, you're looked after. Fame is a bonus.

SPEAKER_01 27:59

But let's look at Johnny Depp, friend. Johnny Depp came from a very, very dysfunctional family. He didn't feel loved. Gorgeous-looking guy, very talented, and had this drive. I'll be famous and you'll love me. And he did it. He poured it off. He became famous. People loved him, but the damaged kid was still there. And he married Vanessa Paradise, had two beautiful children, but it wasn't enough because he still was that damaged person. Michael Jackson was always that damaged kid. So the driver for, you know, as a therapist, I see something that I've seen all my life. 80% of my clients think they're not enough. It's the common order for their issues. I'm not enough. I'm not good enough, worthy enough, interesting, beautiful enough, you name it so many ways if I'm not enough, and they go, I'll be famous, then I'll feel enough. So we go to fame to become enough, and it works until it doesn't. And you can see many, many. We can look right back to Judy Garland, who never felt enough with all that fame. So what happens then?

SPEAKER_00 29:06

Unfortunately, at that point, then they do a deal with the devil in some cases.

SPEAKER_01 29:10

Yeah, they get into drink or drugs.

SPEAKER_00 29:12

That's it. They go down a dark path because they've seen the bright lights and now all of a sudden it's gone. How do I get back? Oh, I have to do this in order to get that role or to get that opportunity or to get that brand deal or whatever it is, and they lose their soul.

SPEAKER_01 29:27

And Carrie Fisher said, I was f I was Princess Leia at 16. At 16, I was in the biggest movie in the world. Where could I go from there? Well, the answer is down. Yeah. And it could be like Macaulay Corkin. Let's talk about these child stars, because so many of them have miserable lives. They commit suicide, they take drugs, they disappear. What happens when you are a child star?

SPEAKER_00 29:54

Then that really, you know, mentally messes up with you because let's just say at the age of 16, you're super famous. Yes. And then 18, 21, 25, 30, there is no fame.

SPEAKER_01 30:05

Yeah, it's all gone.

SPEAKER_00 30:07

Right? So let's number one is that you're emotionally destroyed. You've got zero self-confidence. You didn't save your money. You didn't reinvest your money. Now you're at the back at the beginning. Sometimes you even become homeless, which we know in many cases, right? And that really damages you. That's why I say always at the beginning, when I meet someone, you've got to mentally already train your brain that I'm already famous, I'm already loved, I'm already successful. You know, you're you're you're training your brain that that I'm already there. Right? You've got you've got to mentally literally say that I'm already famous, because the problem is the second it starts getting taken away from you is depression, loneliness, mental health, and and then they go to drugs, then they go to alcohol, then they get in messed up relationships. So for a child to have all that fame and that money and then off, yeah, there's no backup plan.

SPEAKER_01 31:09

Nowhere else to go.

SPEAKER_00 31:10

There's nowhere else to go because they've they've they've they've made it at such a young age. Zendaya is uh a good case uh of mine. Is I worked with Zendaya when she was 15, till even now, until she's a global superstar. She has zero confidence. Her father came to me. I was her strategist for 10 years, and um, I was mentally training her from the beginning. Now she's someone who kept on reinventing her brand, reinventing and kept going, going, going, going. But if you look at Bella Thorne, she went the other way. They both started at the same time. Zendaya became a global icon, and Bella Thorne ended up on OnlyFans.

SPEAKER_01 31:46

Yeah.

SPEAKER_00 31:46

Now I'm not judging that.

SPEAKER_01 31:48

No, I know.

SPEAKER_00 31:49

But Bella Thorne was more successful than Zendaya. I was coaching Zendaya because she didn't have the confidence. She couldn't get the bookings, she couldn't get the media, couldn't get the appearances. And then Bella Thorne completely lost it. Yet she was huge.

SPEAKER_01 32:08

You see, I've seen something very interesting with people who get fame very quickly. And they have this thing about, I didn't really earn it. I wrote this song in five minutes, because creative people are massively suggestible. If you said to Amy Winehouse, write a song about pain, you said to Anthony Hopkins, play a terrifying psychopath. A creative person can see it in here. They can write about pain, they can design, they're artists, they're singers, they're performers, and they are very, very creative. If you're creative, you're suggestible. You cannot be one without being the other. So it's imagine you found someone like Amy Winehouse, and you say, Can you write a song about pain? And she can knock out back to black in ten minutes, just sit on a kitchen floor and write about pain, and then get a lot of money. But you see, their feeling is, but I didn't earn that. I didn't work for that, I didn't do anything for that, and then they stop valuing it. It's what I call the self-disrupt of being naturally talented because you didn't earn it. It has no value. So when someone can just pop up on our screens and look drop dead gorgeous and get paid for that, although they like it, they also know inside they didn't earn it. And then they don't really value it. I've seen that so much that they can't value it because they didn't earn it, they didn't work for it.

SPEAKER_00 33:36

And there's also another thing which is fame has a price. A huge price. So, you know, and I'm one of those buyers because, you know, I have clients that spend billions of dollars on buying media.

SPEAKER_01 33:50

Yeah.

SPEAKER_00 33:50

And the agency that tells them where to buy the media.

SPEAKER_01 33:53

But then when you've bought it, how can you value it?

SPEAKER_00 33:54

So I'll give an example, right? You're talking about in your wine house or other, you know, uh, you know, kind of really creative people.

SPEAKER_01 34:00

Britney Houston.

SPEAKER_00 34:02

I can buy a vocal. I can buy a Golden Globe.

SPEAKER_02 34:08

Wow.

SPEAKER_00 34:08

I can buy a Grammy.

SPEAKER_02 34:10

Sure.

SPEAKER_00 34:10

I can buy anything. You have money today? Yeah. Your journey to fame wasn't earned. You didn't graft, can be purchased.

SPEAKER_01 34:21

Let's talk about the Beckhams. You know, I admire Victoria because she has tenacity. You know, her her clothing brand never made money. And then she turned to beauty and it did, and she's really stuck it out, and she stuck at her marriage to David because it works for her. People have criticized her for that, but it works for her. But then I look at Brooklyn because that's what they did. They bought him modelling gigs, didn't work. They bought him a photography career, it didn't work, they bought him career as a chef, it didn't work. And he seems to resent them a great deal. So, on the one hand, he's saying, I want my privacy, but he's also saying I'm Brooklyn Beckham and I'm famous for being Brooklyn Beckham. So, what do you think is going on there?

SPEAKER_00 35:04

So, first of all, you know, I respect, I love the Beckham's.

SPEAKER_01 35:09

Well, you have to you don't have to like them, you have to res you can respect what they're doing.

SPEAKER_00 35:12

I respect the fact that they both reached such levels of fame without social media.

SPEAKER_01 35:21

And she said recently, we're not academic, but they are real grafters.

SPEAKER_00 35:25

Yeah, so so I and I've and I've and I've worked with their teams when they first moved to Los Angeles, right? When he was uh work um doing the uh LA Galaxy on soccer teams. I was there working with their teams. The reason I respect them is because they grafted, they worked, they went through pain, they went through so much level of hate.

SPEAKER_01 35:48

Oh, yeah. I mean he were hanging effigies of David Beckham, but they were literally hanging effigies of him. So the fact that But they kept going and he said something very clever, which he said when I was hated, people were hanging effigies with lampposts. I had one choice: play really good football. He didn't moan, he didn't bitch, he just did what he was good at, and he came back. And I admire him for that.

SPEAKER_00 36:12

I respect both of them because the amount of pain David went through to get to the top, Victoria went through to get to the top, and then you appreciate each other more, then you love each other more. Now, when you look at the children, they didn't go through that pain. They didn't go through that graft. They've got the mansions, the cars, the jets, the lifestyle, everything. Now I'm entitled.

SPEAKER_01 36:31

Yeah.

SPEAKER_00 36:32

Now I'm gonna, you know, you know, think that I'm gonna be famous, but it comes down because it was technically bought and it was fast-tracked without the pain, without the suffering, that's what without the work. Without the work, David Beckham is a legend, right? Period. And he deserved that legacy. The kids, all of a sudden now, they they become so self-entitled that it's going to go down. Because unless you really bring something to the table in media and entertainment, hit song, hit movie, you know, you're creating some content that people are absolutely loving you for. Yeah, of course. Right? And real fans, what's my uh level to measure someone's fame? When a client says to their audience, show up at this time and meet me, how many people will show up? Number two, buy this product, how many products will sell? These two are my measurement if you are famous. Because you can have fame with zero influence. So you could have publicity, yes, you're known, but can you sell product? Two of my biggest clients, Kim Kardashian, when she says buy something, they buy it. Of course. Logan Paul, who everybody hated, I was with him from the beginning of his career, took him to the top, he crashed, brought him re-back up again, but he communicated with his fans, had real fans, to end up launching one of the biggest beverage drink companies in the world called Prime.

SPEAKER_01 38:19

I remember Prime.

SPEAKER_00 38:21

Right? And and I saw that journey. Right. So when you're working with talent, you need the best team around you that's gonna give you the strategy, that's gonna give you the plan, that's gonna support you and push you through those dark times. Because Beckham's kids really don't have that.

SPEAKER_01 38:43

And you know, Kate Moss, of course, her beauty line Cosmos didn't succeed because she didn't push it. That was a choice she made. She's always had the element of mystery and I don't talk. But interesting that Kim is pushing her brand. She's working. Brianna is pushing her brand, but Kate didn't. But I read something which I thought was rather interesting. It said, you know, poor Brooklyn Beckham, this is not fair. What kind of life do children of famous people have? But Sting's son is a police officer. Jamie Oliver's daughter is a national health nurse. Gordon Ramsay has a son who's in a Marine and a daughter who's a chef. David Bowie's daughter is an artist. So there are many famous people who have children who are working in normal jobs. School teacher, for instance, a nurse. But I think it's a bit of a cop-out to say, well, if you have famous parents, you're so disadvantaged, we should feel very sorry for you. Because it's still a choice to pursue the fame because you think, well, that's all I know, and I want my parents' fame. I want to be famous because they're famous. You also have a choice to go, I don't want that, and I'm going to have a normal life.

SPEAKER_00 39:53

You look at Nikki Hilton, right? Of course. Paris was driven by fame. Nikki, of course, liked fame, but it wasn't so driven for fame. You know, she wanted that little bit more stable life because she saw how inconsistent it was with Paris. Paris went through so much pain.

SPEAKER_01 40:08

Yeah, I can't. And still going through pain. And again, we don't know what Amy Osborne does. We know what Jack was, but we know what Kelly does. We don't know what Amy does because she chose it that way. So you can be anonymous. It is a choice.

SPEAKER_00 40:20

Yeah, you can. If you listen, if you want to again, it comes down to, you know, loving yourself, you know, knowing your self-worth, you know, and and being a confident person with or without the camera. You know, you should know that you have it no matter what.

SPEAKER_01 40:36

And also you can retire from fame. Daryl Hannah did that. There are many people who say, I had my fame, I didn't really like it, and now I've retired. But let's talk about who you think are the most famous people in the world right now.

SPEAKER_00 40:50

The most famous people in the world right now is Kim Kardashian.

SPEAKER_01 40:54

Kim Kardashian.

SPEAKER_00 40:55

Logan Paul.

SPEAKER_01 40:56

Logan Paul.

SPEAKER_00 40:57

Zendaya. I Show Speed.

SPEAKER_01 41:00

Okay.

SPEAKER_00 41:01

Which, if I were to say that to you a couple of years ago, you would say, Who the hell is this?

SPEAKER_01 41:05

Okay.

SPEAKER_00 41:06

That's the rise of an of influences.

SPEAKER_01 41:08

Okay.

SPEAKER_00 41:09

Your Ronaldos.

SPEAKER_01 41:10

Mm-hmm.

SPEAKER_00 41:12

Madonna.

SPEAKER_01 41:12

Yes, well, Madonna is still there.

SPEAKER_00 41:14

Sabrina Carpenter, Rihanna, Beyonce. These are like the names that are so iconic, right? That you say them in any country in the world and you'll know them.

SPEAKER_01 41:27

Yeah. Any country in the world.

SPEAKER_00 41:29

Any country in the world, right? You don't need a translation. You say just say the name and they know them, right? And then you've also got other industries like Bollywood, right? That you might not know someone in Bollywood, but they've got more fans than some of the most biggest stars in Hollywood. Right? So, you know, and with sports, right? When you've got, you know, people who are in cricket or people are in basketball or in soccer and football and stuff. Look, the World Cup's coming up right now, right? They're fans.

SPEAKER_01 41:58

And racing, too.

SPEAKER_00 41:59

Yeah, racing, right? That's what you call fans. When you see the how emotionally attached why David Beckham is a legend, is because his fans were emotionally engaged with him. They loved him, they hated him. They loved him, they hated him. They loved him. There was such an emotional game.

SPEAKER_01 42:17

Just being a footballer, it has a lot of things.

SPEAKER_00 42:19

Right? So the smart thing to do. Is as you're rising your journey to fame, whatever level it is, monetize it.

SPEAKER_02 42:33

Yeah, really quickly.

SPEAKER_00 42:35

Your influence into a business. I don't care if it's endorsements, it's selling a product. Nowadays you can drop ship any product you want, put your name to it, and you can start pushing it and promoting it. You've got to turn your fame into fortune. You have to build a business out of this. Otherwise, it's going to go up and it's going to go down. You've got to be able to be, it doesn't matter how famous, it doesn't matter as your journey, your number one mission, I tell people, as you're going to become famous, is how do I create cash flow? Fame, cash flow. Fame, cash flow. Because once you have liquid money, you can, you know, you can make your own moves. You can create some your own opportunities. You can travel. You can do certain things if you have that money with you.

SPEAKER_01 43:23

What do you think is the lifespan of somebody famous? If you look at someone, apart from Kim and a Madonna, who are quite unusual. If you had to predict the lifespan of somebody famous, what would you say it would be?

SPEAKER_00 43:37

It depends. You're talking about like today's generation.

SPEAKER_01 43:39

Well, let's look at One Direction. For a minute, they were the biggest boy band in the world, and then they got taken over from is it K pop? What was the Korean band called? They got taken over by BTS. But for some time, One Direction were the biggest boy band in the world. Apparently they didn't all like it, poor Liam Payne, as we know, died.

unknown 43:59

But it

SPEAKER_01 44:00

If you looked at one direction, what would you predict their lifespan to be? A fame, a fame? And what about BTS?

SPEAKER_00 44:12

The BTS have got a little bit now, they've they've come back because of after the military and so forth. I would say another two to three years and the next the next act will come.

SPEAKER_01 44:24

Yes, the Spice Girls were very clever because they they just endorsed every product.

SPEAKER_00 44:29

Yeah.

SPEAKER_01 44:29

They knew they had uh they were like sitting in a taxi with a meter ticking away.

SPEAKER_00 44:33

Yeah, but there is another boy band, there's another girl band being planned right now.

SPEAKER_01 44:37

Of course there is.

SPEAKER_00 44:38

Right? And you have to remember, fans are not loyal.

SPEAKER_01 44:41

No, and all if we think of all the boy bands, come on, they've all gone. They've all gone out of the game. Boys to men.

SPEAKER_00 44:46

Yeah, all of them. They've all gone, right? Yeah. And and fans, it's it's one thing, especially in the music business. You're as good as your last hit. Of course. So, yes, BTS are famous today, and they've broken all records.

SPEAKER_02 45:04

They have.

SPEAKER_00 45:05

And it's not even American. It was not even it was in really foreign language at the beginning. They've uh shown that it's possible that you don't need to be from Hollywood to become famous.

SPEAKER_01 45:15

Well, like Boy Zone came from rural Ireland.

SPEAKER_00 45:18

Right? And West Life too. Now, now let let let's look at a new example. The man that's created the most famous music stars in the world, Simon Cowell, it's not happening for December 10th.

SPEAKER_01 45:33

Of course not. And it never will.

SPEAKER_00 45:35

It's not gonna happen.

SPEAKER_01 45:36

No.

SPEAKER_00 45:37

Now, love Simon, I respect Simon, but it was a window.

SPEAKER_01 45:42

Yeah.

SPEAKER_00 45:42

There's a time.

SPEAKER_01 45:43

As you say, it's a time. You've got to capitalize on that.

SPEAKER_00 45:46

Simon Cowell has every resource you can imagine. Money. It was on Netflix. He is the music business, pretty much. Okay. Endorsers, investors, everything. Why are December 10th not?

SPEAKER_01 46:01

Well, you tell me why.

SPEAKER_00 46:03

I'll tell you. First of all, Simon Cowell waited too long to make a move. I agree. He the second one direction he knew that was falling apart, that gave a window to BTS and K pop.

SPEAKER_01 46:22

Of course.

SPEAKER_00 46:23

He his gap was too long. He allowed K-pop to absolutely dominate the boy band business. Now, many years after One Direction, he's coming back. If December 10th was launched, like a year after the breakup of One Direction and so forth, there would have been an emotional replacement to fans. Girls and little boys, they're putting their feelings towards an idol that they're looking for. Now, because all the emotions have gone into, you know, even Cat's Eye, the girl group, the same people behind BTS, I mean, they create a girl group, right? So the reason why is number one, he left the gap too long. Is number one. Number two, the only way that one direction uh December 10th can really become famous, really become famous, they need back to back hits. Of course. If they get back-to-back hits, then the game's gonna change. Then you will see another one direction.

SPEAKER_01 47:39

If Simon Cowell had gone to Korea, if he read the room and said, Let me find a Korean boy band, I think it might have been a different story because that was what people wanted.

SPEAKER_00 47:49

Yeah, I I think even Simon Cowell couldn't have done it. It took the mindset of the Korean business model. Of course. They literally created a business model. They did. They're like little robots. The BTS, they they work 24-7 non-stop, they're manufactured, right? Everything is like a master PhD in dancing.

SPEAKER_01 48:12

And they know you've got four years.

SPEAKER_00 48:14

You've got a window.

SPEAKER_01 48:15

Don't complain.

SPEAKER_00 48:16

Don't complain. You're gonna hit it hard, you're gonna make your money, and you're gonna move on. And the reality is BTS, yes, they're on their wild tour right now, but in a few years, there'll be another one. I know. It just it is what it is. So while you have the fame, you've got to make sure you're making investments, you're diversifying, you're doing other things with your fame, right? As opposed to just, you know, being in a boy band. Because if you look at one direction, there was only a few of them that really, you know, continue. Look, look at Zane. Of course. Zane just cancelled everything again.

SPEAKER_01 48:46

I know, because he didn't like it, whereas Harry Stiles did.

SPEAKER_00 48:48

Oh, he loves it.

SPEAKER_01 48:49

Yeah, Harry loved it. Zane didn't love it. Zane found it intrusive, and Harry didn't.

SPEAKER_00 48:53

And he keeps cancelling. People book him and then he cancels again.

SPEAKER_01 48:56

But he doesn't really like it. You know, so this that was a question I was going to ask you. Two questions. What would you have to believe about yourself to find fame and sustain? If you could look in someone's head, what would they have to believe about themselves to find fame and sustain fame?

SPEAKER_00 49:15

So, first of all, I it I would base it on self-confidence. Know your power, know your worth, love yourself. Who are you? You're you should already own the room.

SPEAKER_02 49:24

Yeah.

SPEAKER_00 49:25

No matter what. Even if you're a nobody, you walk in. There's something called an aura. Yeah, and she always something called an energy.

SPEAKER_02 49:32

You could look at me.

SPEAKER_00 49:33

Yeah. And if you have that energy, even if you're not famous, but you come in with such confidence that you can walk into any room and energetically you're a magnet. So if you install that into your brain and into your entire body and you maintain that belief system, then as you're going to become successful, you're going to become famous, nothing attacks you. Nothing, nothing. You're in your own world. Yeah. Because you've trained your emotional system that it doesn't matter if I have money, if I don't have money, this is who I am. This is my presence. This is my aura. This is my energy when I walk into a room.

SPEAKER_01 50:18

Who do you say is the best example of that? Give me some examples, male and female, of someone who has that, owns it, believes it, resonates it at their very core.

SPEAKER_00 50:29

Angelina Jolie, she can walk into any room and own it. Doesn't even do many movies. You don't even see her many.

SPEAKER_01 50:36

You know, Angela said something which I became famous because I wanted to be a humanitarian.

SPEAKER_02 50:42

Humanitarian.

SPEAKER_01 50:43

Angelina said I became famous to become a humanitarian. I didn't really care about fame. I knew that if I was famous, I would be a humanitarian. I rather liked that about her because fame was secondary. It's the path she took so that she could help trafficked women and poor children. And I loved that. She didn't really have to keep it going. She adopted all those children, and she's really in her very powerful humanitarian. Not much. She doesn't really care what she looks like either. She's already said she's actually able to make you feel that's rather. But she's power.

SPEAKER_00 51:21

If she were to walk that power. If she were to walk into a room, I don't care if you're a royal family, I don't care if you're a billionaire. She's owning it.

SPEAKER_02 51:28

Yeah.

SPEAKER_00 51:30

And it's not as if she's a blockbuster movie star every, you know. Yeah.

SPEAKER_01 51:36

She's a humanitarian now. And we we've given her.

SPEAKER_00 51:39

Emotionally, we've we've given her the Diana feeling, right? It's like she's doing good.

SPEAKER_01 51:44

Also, Diana was also very keen to be a humanitarian. She was holding people's hands when they had AIDS before anyone thought that was okay. So she also understood I can be famous, but I must use fame for my advantage or to help the world. So it wasn't let me be famous for famous sake.

SPEAKER_00 52:05

Now I'll I'll tell you one example that um that fame was the driver was Meghan Markle. Okay, I worked with her back in the day with her team when she was an actress in LA. And she her whole mission is fame.

SPEAKER_01 52:27

For fame's sake. Not really to be humanitarian at all.

SPEAKER_00 52:31

No, it doesn't for someone like Meghan Markle, that really God bless her, for much good. Prince Harry and having that global microphone, she literally could have become one of the most powerful women in the world in the world without doing no movies, no TV shows.

SPEAKER_01 53:05

She had a goal, which is I'm gonna do this for the good of others, not just for the good of me. I know.

SPEAKER_00 53:10

She did have purpose. Yeah. Her purpose was fame and power. But so was Kim's. But Kim poured it off. Yeah, but there's a big difference. What's the difference? Kim didn't say I want to marry a royal prince. She did it herself.

SPEAKER_01 53:24

Yeah.

SPEAKER_00 53:25

Kim was a self-made person that I want to be famous, I'm on a reality show, I don't act, I don't sing, admits it.

SPEAKER_01 53:35

Yeah, of course.

SPEAKER_00 53:36

Right, owns it, but is just one hungry soul that wants to go and make it.

SPEAKER_02 53:41

Yeah.

SPEAKER_00 53:41

Meghan Markle went from a princess to breaking up the royal family, coming back to Hollywood out of all places, right? Poor Harry, God bless him, is like the ultimate husband that walks around, does everything for her, but this is a woman that cannot be satisfied. She wants more.

SPEAKER_02 54:02

Yeah.

SPEAKER_00 54:03

She will want more. And the problem I find with Meghan Markle is if she did put purpose before fame, because God's already given her fame. Yeah, of course. She's got more fame than anybody. I know. And all she has to do is have a purpose, yeah. Have a purpose and I've been given so much fame and influence to literally make a difference to the world. Then she will leave such a powerful legacy.

SPEAKER_01 54:29

And that's what happened to Amber, isn't it, who was married to Johnny Depp. She said that everything was about giving to others.

SPEAKER_00 54:36

But Amber, let's talk about her again. I've worked with these people at all.

SPEAKER_01 54:40

She's very happy now in Spain with her three children. She's given it all up.

SPEAKER_00 54:44

Absolutely miserable inside. I wish. Oh, absolutely. She loves fame. She adores to become a famous.

SPEAKER_01 54:52

But she's walked away from it. I guess because I walked away from it.

SPEAKER_00 54:55

Amber, if I were to pick up a phone right now and say, I have a uh beautiful TV show for you, beautiful movie, beautiful campaign, wherever she is in the world, she will drop it in two seconds, bring her kids and show up like this.

SPEAKER_01 55:10

Okay.

SPEAKER_00 55:10

Like this. Amber will I can convince Amber to get into fame with one click. Because it it it's it got taken out of her.

SPEAKER_01 55:20

Because you can't really lie to your audience at that level.

SPEAKER_00 55:23

Everyone knows that she was that what the what she did was a disaster. Look at Blake Lively. Yeah. An absolute joke, Ryan Reynolds. She's going after the non-stop in the court case, non-stop in the court case.

SPEAKER_01 55:37

Let me ask you a question about both Blake and Amber. Why do you think they thought they could pull that off? I mean, it was all a lie.

SPEAKER_00 55:43

Yeah.

SPEAKER_01 55:44

But they really thought they could fool everyone, go to court for me. I'm a victim and I need a lot of people.

SPEAKER_00 55:51

Because they believe their own fame. They believe their own hype.

SPEAKER_01 55:54

And even the advisors say don't do this, don't do it.

SPEAKER_00 55:57

But but again, they believe their own hype. Look at Blake. Blake was at the top of her career.

SPEAKER_01 56:01

I know, the very top. Yeah, I know. Do you think it'll ever come back for her?

SPEAKER_00 56:05

No. No. Who's going to gamble? Who's going to bet? Unless Ryan cuts a check and it's a good story and it's a great audience. Ryan's her backer right now, because Hollywood, why would Holly want to give her money?

SPEAKER_01 56:16

So let's talk about power couples. Because of course, if Victoria Beckham was Victoria Beckham and David was there, and they weren't together. People think, you know, if you're a famous person and you marry a famous person, you don't get twice the public, you get ten times the publicity. So we get Ryan and Blake, we get David and Victoria. Let's talk about power couples. Why? So if someone is famous, do you think they're driven to find a famous person in order to really capitalize on the fame of a power couple?

SPEAKER_00 56:47

So a lot of the times I like to call it proximity. Okay, so let's first start off that when you're famous, you're very lonely. So let's start off there.

SPEAKER_01 56:57

Yeah, of course.

SPEAKER_00 56:59

If people are in your circle, you could end up being with someone that might not even be in the entertainment business just because they had that proximity with you, that they end up falling in love with that person. Now, other people they get excited, you know, they think, okay, I'm I'm Brad Pitt and I'm Angelina Jolie and I'm gonna make this work. It's very hard when you've got two people that love fame, two people that love power, and you're putting that together. It's very hard for that really too.

SPEAKER_01 57:36

Yeah, because one's always gonna be more famous than the other.

SPEAKER_00 57:39

Right. And then you're competing with each other.

SPEAKER_01 57:42

So tell me about J-Lo then. J Lo and Ben Affleck.

SPEAKER_00 57:45

J Lo, again, one of my clients, okay. And I will give you an example. When she was with A Rod, I got an activation for millions of dollars to come to Qatar. And I booked a gig. No one in Qatar was doing activations with celebrities. I've J Lo's my client. I brought it to Qatar, and I was arranging the jet, you know? And then I'm saying to her, okay, I've got everything done for you, everything arranged, and I've got uh A-Rod with you over here. She said, What do you mean, Arod? I said, You're gonna bring him, right? It's just you know, I've done everything for both of you. Absolutely not, Shiraz. I'm coming alone. Arod is not coming with me on this trip to Qatar, where I'm gonna perform in front of some of the richest people in the world, and you want me to bring A Rod? And I was speechless. I was stunned because I told you J-Lo's soulmate is fame. Yeah. And I'm not embarrassed to say it. These are my clients. They know I speak.

SPEAKER_01 58:46

She's probably not embarrassed either, because even in her marriage to Ben Affleck, she was the biggest guy. So in a power couple, it's very rare to have them equal. One is always slightly bigger than the other.

SPEAKER_00 58:58

One will and then remember, uh, how much time do they spend together? One person is in Italy, the other person's in Australia. They've both got their non-stop power moves, they're both power couples, but it's very difficult. It's not easy. You know, can it work? I'm sure in some cases it can work. But at the end of the day, you want someone to look into your eyes and tell them they love you. A hug. I've got you. I'm there for you.

SPEAKER_01 59:29

That's more than a lot of people. Yeah, because the fans can't do that.

SPEAKER_00 59:32

None of them can do that. I'll never forget I took uh Parasult into Korea and we're doing an activation with thousands of fans. I mean, there's non-stop, non-stop. And I walked her to her suite, presidential suite, and she said, Shiraz, when am I going to find happiness? And she just jumped in her bed all alone. And she had all the fame, all the money, and she's cuddled up to a pillow.

SPEAKER_01 59:57

I remember seeing John McEnroe somewhere. I was talking to him, to tennis on, and he was telling me that he never leaves the room. He goes to his suite, he has breakfast there, lunch there, then he comes out of the room, plays tennis because he just gets mobbed.

SPEAKER_02 1:00:12

Yeah.

SPEAKER_01 1:00:12

And he can't go anywhere. And Nicole Kidman used to say that when she was married to Tom Cruise, they couldn't go to the Colosseum in Rome. They couldn't go anywhere. They pretty much were stuck in the room. So no privacy.

SPEAKER_00 1:00:25

It's a pr the price of fame is in the end, I will tell you, and someone who's been in the business for 25 years, listen, if you want to go and become famous, number one, mentally prepare yourself. I'm already famous. Respect and cherish your loved ones, your friends, your family. Do it for a purpose that's going to make a difference. Because otherwise, in the end, you're going to say, I wasted 20 years of my life chasing this journey. Where if I had made a different decision, I would have got a better outcome. Because no one's guaranteed fame. Because, especially now with the world of artificial intelligence, songs are going to be the next one direction will be AI. The next BTS will be AI. The next Oscar winner will be AI. They will create such amazing content. They don't win an Oscar. They won't need any recognition because Hollywood is going to go through such a powerful transition that what I think it, I can do it. I can now put myself today and star in my own movie with the most best high-budget visual production that you've ever seen with the storyline that I'm saying, and then I distribute it out to my fans or on social media. In order for that to happen before AI, you know what it takes to get into a Blockbuster movie. It's almost impossible. It's not going to happen. Look how much red tape there is. Even forget people in America. Majority of Screen Actors Guild members are unemployed. They're not making money. There was a strike in LA for two years. I remember. Two years. AI shut down Hollywood. Two years. Prior to that, two years we suffered with COVID. Now you've got four years in the entertainment business that put an off-button, an off-button. And now AI is going to create everything again, but in a digital format. And it's already here. Imagine what's going to happen in a year from now. In two years from now. That's why all of your Hollywood studios are panicking. All your music labels are panicking. Commercials, all of this, it's it's it's the gate, the game has changed. We've gone from blockbusters to Netflix.

SPEAKER_01 1:02:44

Yeah, and people don't watch television now, they watch YouTube.

SPEAKER_00 1:02:47

You've gone from post office to email. You've gone from going to a Barclays bank to online banking. Right. So the game has completely changed. And AI now, if you don't have your spiritually grounded, have your confidence, have everything about you super strong. If you don't, you are gonna go on a downhill spiral because AI is coming.

SPEAKER_01 1:03:11

So when you look at Justin Bieber, is that what you think is happening there with him?

SPEAKER_00 1:03:16

Justin Bieber, God bless Haley. Okay, because she Well, she's also from a very famous family. Family again, she used her fame. She did. She looked at the Kardashians, she saw that she created a business, she created a product, she did, a great product. She's a great billionaire. Who would have thought that was gonna happen, right? Justin, I've traveled the world with him, by the way. I brought him to Dubai, I traveled with him to Brazil. I've done a lot of activations with uh Justin uh during his career. And um again mentally he's he's there's so much fame that when he goes out, there's pressure, there's paparazzi, people are attacking him, people are saying it's it's breaking him.

SPEAKER_01 1:04:01

So tell me the price of fame. What is the price? What does it cost you? We know what it gives you, which is it gives you people who appear to love you, but they love what you they think you are. It gives you money, it gives you access to everything. So it gives you a lot.

SPEAKER_00 1:04:17

Fame gives you everything.

SPEAKER_01 1:04:19

Well, not quite everything, yeah. But what does it take away from? Yeah, material. But what does it take away from you?

SPEAKER_00 1:04:24

So the price of fame is going to be emotionally broken heart.

SPEAKER_01 1:04:31

Mm-hmm. Loneliness.

SPEAKER_00 1:04:34

Loneliness, selling your soul to the devil, not appreciating, going on substance abuse, and you literally have to sell your soul to the devil.

SPEAKER_01 1:04:50

And you get replaced, you know. So let's imagine this. You go to fame for recognition, validation, significance, and importance, and then you find five years later they found someone else and you're forgotten about.

SPEAKER_00 1:05:04

Well, the bigger challenge is that that that would have been five years. Now it's minutes with AI. So now, like you said before, why would I need to fly the model, pay all this expenses, hair, makeup, all this money that plus, plus, plus, plus, plus. Now I can I can do that in AI. So the price of fame is going to be you will destroy your life.

SPEAKER_01 1:05:28

Yeah.

SPEAKER_00 1:05:29

Period.

SPEAKER_01 1:05:30

So the whole point of life, you know, most people don't fear dying. They fear dying, having never made an impact. So we all need to have meaning, purpose, and to create an impact. And a lot of people want to create, and they want they say, you know, I want people, like Victoria Beckham says, I need people to see what I can do, which is interesting. Why do we all need to see what you can do if you know you're good? But it's I want to show people who I am. David Bow is that people must see.

SPEAKER_00 1:05:58

But my advice is what I'm saying. Can create what if you want to be famous today in the 2026 and beyond is use fame to drive a purpose.

SPEAKER_02 1:06:11

Yeah.

SPEAKER_00 1:06:12

If you can do this, you will have longevity, you'll be happy, you'll be in a beautiful relationship, you're helping people, you're healing people. If you use your fame for purpose, that's my advice in the world of AI and where the next generation is going to come right now, is use fame to drive and amplify your purpose. Then you will live a beautiful, happier life than using fame with no purpose. Yeah. Because it's going to lead to a dead end.

SPEAKER_01 1:06:47

Sure. So if you look at Princess Catherine, what she's done very well is her purpose is children's education, children being outside, and she's used her fame for that. What do you think Martha Stewart has used her fame for? Because here she is in her 80s. I've met her, I was so impressed by her. She has that I don't care attitude, which I really like, but she's still going.

SPEAKER_00 1:07:08

Yeah.

SPEAKER_01 1:07:08

Despite the fact she went to jail, here she is.

SPEAKER_00 1:07:11

Yeah, she's a beast, she's an entrepreneur, she knows how to make money, and she's uh another Chris Jenner.

SPEAKER_01 1:07:18

And she's not worried about being rejected either, which is I know, which but most people really do care.

SPEAKER_00 1:07:23

She doesn't. See, she said, some people are built different. Rejection could destroy them.

SPEAKER_02 1:07:28

Yeah.

SPEAKER_00 1:07:28

I've seen people comment can destroy someone. Sure. A comment on a post, right? So that's when again it comes down to know your worth, know your value, know your power. And the people who can become successful at business or celebrity or so forth, it's because they don't care.

SPEAKER_01 1:07:48

And of course, Martha lost everything. She lost everything, but she got it back. So there's one other thing. Well, we'll close with this, which is creating value. If you can create value, you'll always be okay. And some famous people don't understand that. They're going, I'm going to be famous. But you see, Martha was very good about the value she created. Because on the whole, people don't buy a product, they buy a promise. And she always had a promise in every product she sold, which was very clever.

SPEAKER_00 1:08:19

I think in today's generation, if you have a following, be real.

SPEAKER_01 1:08:25

Yeah.

SPEAKER_00 1:08:26

Number one.

SPEAKER_01 1:08:26

Yeah.

SPEAKER_00 1:08:27

If you I don't care if you have a thousand followers, a hundred million followers, a billion followers, just be authentic with whoever is following you. And if you have a real emotional connection that you can pull off the mask and just be you, this will build longevity, this will build value, they'll respect you, they'll understand you, and they're showing another side of you which is not full of makeup, that's not full of filters, that's not just be who you are.

SPEAKER_01 1:09:04

So let's imagine we've got someone watching this today and they go, I want to be famous. I'm gonna get these followers and be real. But but where do they start? You know, everyone, there's a competition for these followers now, everyone's doing podcasts. So how can they even begin to get the followers and grow their followers? It's it's an uphill struggle. Where do they find the followers?

SPEAKER_00 1:09:26

So the first thing I tell everybody the number one metrics that you need to do as you're starting your journey to fame is Google. Let's start there. Google your name. What comes up?

SPEAKER_01 1:09:37

Google your name, did you say?

SPEAKER_00 1:09:39

Google your name. Okay.

SPEAKER_01 1:09:40

Whoever that person is that wants to be famous, step one, put your name into Google.

SPEAKER_00 1:09:43

Right. What comes up? Put your name into Chat GPT. Put it into Claude, put it into Gemini.

SPEAKER_01 1:09:49

Yeah.

SPEAKER_00 1:09:49

That's your starting point.

SPEAKER_01 1:09:51

Okay, but there's nothing there. You you haven't done it yet. Okay.

SPEAKER_00 1:09:53

It's zero. It's zero. It might just be an Instagram account.

SPEAKER_01 1:09:56

Right.

SPEAKER_00 1:09:57

This is what the world knows of you today.

SPEAKER_01 1:10:00

Nothing. Okay.

SPEAKER_00 1:10:01

Zero.

SPEAKER_01 1:10:02

So we're starting from zero.

SPEAKER_00 1:10:03

Starting starting from zero, you're a nobody.

SPEAKER_01 1:10:05

Right.

SPEAKER_00 1:10:06

Number one, build your Google presence. Build your how? How do you think build your website, build your bios, build your Instagram accounts, build your social media accounts, create your LinkedIn. Start populating Google. But how would you do that? First of all, it's very easy in the world of AI. You can create your own websites, you can create your own social media accounts, you can start amplifying your LinkedIn, start getting better photos, start dressing up your online presence. Because why? AI is picking this content up from Google, which will feed it to the world. So that's step one. Control your identity. So which means the first thing that you do before anything else, start building your online presence as a brand. That's step one. Step two, what am I going to be talking about? What's my subject matter? Actor, singer, artist, a photographer, it could be any business that this person wants. Use AI today. You have all the tools to make you an expert in that field. Right. Master AI and amplify your knowledge so you can be the best version of yourself using the best tools that are available today. Once you have this, you then take that content and today you can put it into AI. If you didn't want to make one, two, three, four, five videos, AI can make 500 videos for you. Use the AI as yourself and start feeding all the platforms. Start discovering who your audience is. So if you're focusing on a specific audience, number one, you've got to create the content that lands to that audience. Then you've got to have consistent engagement with that community, nonstop. With AI, you can do this. And slowly you will start building those fans. They'll start going from 100 to 500 to 1,000 to 10,000. It's consistency, consistency. As all of this is going on, then you've got to start getting yourself into the news, getting yourself into the media, start doing some events, start reaching out to fans and start building it organically. What happens is you start creating that momentum. That's what people need to do at the beginning. And no one has an excuse today because we have AI tools. We have tools. If you say, oh, I don't want to do a podcast or I don't want to record this many videos, okay? I can create a thousand videos in a few minutes. And it's all re-engineered in the subject matter that I wanted to. I'm creating content to become a chef, right? Or I'm an accountant or I'm a lawyer or if I'm a singer or an influencer, it doesn't matter. You have the tools today to scale your content. And you've got to be able to push and push and push and push and nonstop pushing.

SPEAKER_01 1:12:53

But let's imagine lots of us are doing that. Then we're doing the same thing. How do we stand out?

SPEAKER_00 1:12:58

Now I would go to another difference, which is that you've got to go louder than anybody else.

SPEAKER_01 1:13:06

Okay. Squeaky wheel gets the oil.

SPEAKER_00 1:13:09

How did Donald Trump become president? He was louder.

SPEAKER_01 1:13:13

Exactly.

SPEAKER_00 1:13:14

Andrew Tate, love him or hate him. The only reason he became famous, because outside of the rage bait, outside of he knew he would upset the audience, he went louder. You've got a guy called Spencer Pratt.

SPEAKER_01 1:13:32

I know Spence. Okay. He might become the Miravelle. I saw that. Yeah.

SPEAKER_00 1:13:36

Because he's louder.

SPEAKER_01 1:13:38

Louder. Yeah.

SPEAKER_00 1:13:38

It has nothing to do with is he qualified? He says it himself. I know. I've worked with him in the past. He's got a voice. He's got a voice. He's not scared to use it. He's not scared to poke Karen Bass.

SPEAKER_01 1:13:49

And he's not scared of not being liked, which he doesn't go.

SPEAKER_00 1:13:52

And that's super important because he's used to that with being on TV. But he's going into politics, not television. But remember, he came from reality TV, so he's been bashed, right? But someone like Spencer Pratt should give everyone an example today. He's got a three or four people team that's creating AI videos. He doesn't have the money, but he's going louder. That's given him the fame. It's now giving him a purpose, and he might become mayor of Alex.

SPEAKER_01 1:14:22

Because he's got a vision, he's got a voice, but he's also got a hunger, he's got a passion behind hungry. Yeah, which is a good thing.

SPEAKER_00 1:14:29

He's using AI. If you look at the AI content that he's producing, people are thinking, how he used to be in Spidey, but now he's going to be in politics.

SPEAKER_01 1:14:38

Think about it, right?

SPEAKER_00 1:14:39

So when we say we don't have, you know, oh, but everyone wants to do it. If you go louder than everybody else, you're going to get heard, you're going to get recognized. Number two, what do you bring to the table? That it lasts. You got to bring something to the table. So you can go louder. Yeah. You can become the most biggest fashion designer. Now what? Example, if I'm a fashion designer and someone's watching this right now, then you go to a red carpet event, you have to disrupt that red carpet event. So the media talks about you. You've got to do something with that dress that makes a statement that stands out, that you're going to get that fame and that recognition. If you just think you're going to be another person that's walking on the can't red carpet, unless that dress is so wow and it or it's got a statement on it, that's how you're going to stand out. So the next level of wanting to become famous, how do I stand out? That's the most important thing when you want to.

SPEAKER_01 1:15:40

But how do I stand out long term? We can stand out for a day.

SPEAKER_00 1:15:44

Okay, but guess what? Madonna stood out. Lady Gargar stood out. You have to it's something that's called reinvention. You cannot be an iPhone 6. Yeah. You've got to be an iPhone 18. Well, actually. You've got to keep reinventing and changing it up later.

SPEAKER_01 1:15:56

And I think David Beckham said he looked at David Bowie, and so did Madonna, and they both understood because those three people reinvented themselves, and Lady Gargar 2 all the time, which is very clever. So I've got one more question for you. Do you have children?

SPEAKER_00 1:16:10

I have two daughters.

SPEAKER_01 1:16:11

How old are they?

SPEAKER_00 1:16:12

16 and 18.

SPEAKER_01 1:16:13

Would you want them to become famous?

SPEAKER_00 1:16:15

I have told them. No.

SPEAKER_01 1:16:17

I've told them please.

SPEAKER_00 1:16:19

I've told them please. Don't do it.

SPEAKER_01 1:16:24

Tell me why. So you're in the fame business. You made people famous. I want to ask you this question. Why do you not want your daughter?

SPEAKER_00 1:16:30

Please, please, please, please. You're gonna get hurt. I don't want to see two beautiful souls um wanting to go down this path. And they both told me I want to be famous.

SPEAKER_01 1:16:46

Right.

SPEAKER_00 1:16:47

Both of them have told me. And I'm not someone who's gonna stop them.

SPEAKER_01 1:16:51

No, of course not.

SPEAKER_00 1:16:52

I would never do that. And um they're 16 and 18, and they've wrote a book, they have their own podcast, and in less than a year Sabrina Carpenter played my daughter on SNL because of her podcast. They've won five awards, Best Gen Z. One's a TED Talk speaker, one's going to Oxford University to speak about the influence of Gen Z. I'm supporting it.

SPEAKER_02 1:17:29

You must support it.

SPEAKER_00 1:17:30

I'm giving them wings to fly. And they've done a huge job. I mean, for SNL to get Sabrina Carpenter to play my daughter on one of the biggest shows on SNL. And it just went crazy. I mean, they're super viral, by the way. They get millions of views and thousands of shares on every post that they share. But but I've guided them, I've told them, you know, the one thing I've trained them is the pain, the rejection. You know, I'm giving them all the advice.

SPEAKER_01 1:18:01

And you say, look, this might be for two or three years to make the most of it and have a plan B.

SPEAKER_00 1:18:05

And I've told them make money from this.

SPEAKER_01 1:18:07

And have plan B.

SPEAKER_00 1:18:08

You know, my 18-year-old, she's self-sufficient. She makes her own money. My 16-year-old makes money because I've trained them. This this is, you've got to get to a bigger picture, you've got to get to a bigger purpose. So, you know, even though they've had multiple awards, entrepreneur name them Gen Z uh of the Year, you're right. To get a um a recognition when you're like 16 to 18 years old and you're Gen Z of the Year, right? By top establishments, now that's building their resume, you're right. It's building their credentials, it's building their credentials.

SPEAKER_01 1:18:44

But you've warned them it's going to be not a long career.

SPEAKER_00 1:18:47

No, I this is what I've told them. I've said, you go, I support you. But whatever you do, number one, have faith, know where you've come from, have self-worth, have self-belief. And because I've educated them and they've actually seen me over the years dealing with famous people at the top and getting it to the bottom, rebuilding, seeing the pain. They've also had the advantage to kind of see that, you know, they've become very strong.

SPEAKER_01 1:19:19

Yeah, because I'm very strong. One last question for you. I was reading this one, a third of young girls and I want to make a sex tape, which was really alarming that a third of girls have interest in expressing in making a sex tape. They want to make a sex tape. I think they think it's the fast track track. And we know, of course, that Paris and Kim did have a sex tape, and that was weirdly enough, they're begging into fame. I'm sure you've heard of Bonnie Blue, haven't you?

SPEAKER_02 1:19:47

Yeah.

SPEAKER_01 1:19:48

And Bonnie Blue talks a lot about how she likes fame, she's willing to do anything sexually to become famous. She's made a lot of money, but then she said she can't leave the house. She's so worried about being attacked or someone throwing acid in her face that if you ever watch any footage, she's doing jigsaw puzzles with her bodyguards or doing some kind of seduc or monopoly with her bodyguards. And I was like, isn't that interesting? You want fame, you pursued fame, and the price you paid, you know, you're no better off than someone in medieval times because she can't actually go out. So I want your last comment to be on, as a parent, these young girls now who see, and of course, one of the saddest things about Bornie Blue was she was training young girls in you can do what I do, and you can make all this money, even though only fans have now banned her. And I thought it was terribly sad, A, that she was teaching young girls this is a way to make a lot of money and be famous. But the price she paid was really kind of a price I can't say anyone wanting to pay her freedom.

SPEAKER_00 1:20:54

First of all, anyone who does a deal with the devil for fame, which she's done. Which she's done. And anyone who is doing OnlyFans, they might get temporary money, but I can guarantee you all of them are doing a deal with the devil for fame.

SPEAKER_01 1:21:15

Of course.

SPEAKER_00 1:21:15

If you go as a young teenage girl on OnlyFans, you literally are signing a deal with the devil. Will you make money? Yes. But for how many years? But you have no idea. And the price you pay. Only fans will be replaced with AI. Of course it will. So if you if you're going to OnlyFans and you can't touch, you can't, there's no physical interaction, all you're seeing is seeing. Your days are numbered. So now not only have you sold your soul to the devil, anyone, the young woman who is watching us today, never do a deal with the devil for fame. This is someone who I've for 25 years I've made some of the most famous people in the world. It will end up in a disaster. Your soul will be finished. Have self-worth, find your passion, find your purpose, amplify your message, go louder than anyone else with your purpose, and you will get tempted into OnlyFans. You will get tempted into the big money. But all of that is going to leave you to one thing. It's called hell. You will not be fulfilled if you go down to the negative path of fame because all of those people are about to be replaced with AI.

SPEAKER_01 1:22:38

Yeah, so it's like that expression: take whatever you want and then pay for it.

SPEAKER_00 1:22:42

100%. And it will lead you. The most worst thing is that at least when you have passion, you have power, you're going to go to a beautiful place called.

SPEAKER_01 1:22:52

And you have purpose, you know.

SPEAKER_00 1:22:54

You need that purpose.

SPEAKER_01 1:22:55

Whatever you're doing, make sure you have purpose and meaning and impact. You know, there's a lot to be said for being a school teacher and doing something that matters because people who provide a service amazingly are happier than those who earn three times their income. So if your service is, I'm a nurse, I'm a teacher, I'm a vicar, I'm a priest, I'm a carer. People who work in acts of service are always happier than those who earn a lot more money than the other. And let's just say you want that.

SPEAKER_00 1:23:24

Let's just say you wanted to be famous as that.

SPEAKER_01 1:23:26

Yeah, famous.

SPEAKER_00 1:23:27

All you have to do is go louder.

SPEAKER_01 1:23:29

Yeah.

SPEAKER_00 1:23:29

Just go a little bit louder. Just turn up the volume, say, go, speak.

SPEAKER_01 1:23:34

But don't forget your acts of service.

SPEAKER_00 1:23:36

Absolutely. And keep it do it for the right reason. Keep that in in the front, and you'll live a beautiful life. You will.

SPEAKER_01 1:23:42

Thank you so much. It's been amazing. How can people find you?

SPEAKER_00 1:23:46

So on my social media on Instagram, it's at Shiraz, S-H-E-E-R-A-Z. And I have my brand is fame by Shiraz.com. All of my information is there. And of course, my two biggest projects I'm launching is hollywood.ai and bollywood.ai.

SPEAKER_01 1:24:02

Okay. And this book, Your Mind, Your Rules, if you really want to pursue fame, it'll show you what to do and how to do it. But you've got to do it for the right reasons.

SPEAKER_00 1:24:12

100%.

SPEAKER_01 1:24:13

Thank you so much. Thanks so much. It's been an honour and a pleasure. Thank you.