05: BTS of My $20K Month from Instagram DM Sales (Copy This Strategy)

This month I just had a $20,500 month (and counting 👀), and I’m taking you behind the scenes of exactly how I’m using Instagram sales, DM sales, and lead generation to make it happen.

 I’m breaking down what’s actually working right now inside my business—from stories, to DMs, to sales calls.

If you’ve been stuck wondering how to turn your audience into high ticket sales, this episode is your blueprint.

In this episode, I’m sharing:

•  The exact lead generation strategy I’m using on Instagram right now 
•  How my Instagram stories are bringing in warm, ready-to-buy leads daily
•  What’s actually happening inside my DM sales conversations
•  How I’m moving people from content → DMs → sales calls → paid clients
•  The mindset + strategy shifts that helped me exceed my $15K goal 
•  What I would do immediately if I had to start over with Instagram sales 

This is for you if:

•  You want more high ticket sales without relying on launches
•  You’re posting on Instagram but not seeing real ROI or conversions
•  You’re ready to master DM sales and lead generation
•  You want a repeatable system for turning followers into paying clients 

MENTIONED IN THIS EPISODE:

✨ Join the Entreprenista community:
 https://entreprenista.com

🔥 The $1500 Sprint (if you’re ready to increase your sales FAST):
 [Check it Out HERE]

👀 Behind the scenes of my $20K carousel this month:
 [Check the BTS carousel link]

💬 Connect with Emily on Instagram

If this episode hit for you, I want you to take a screenshot, share it to your Instagram stories, and tag me. I love seeing who’s listening and what’s landing.

And if you’re ready to stop guessing and actually start converting your audience into consistent DM sales and high ticket clients… check out the $1500 Sprint. That’s where we turn this into real results.

 high ticket sales, lead generation, instagram sales, DM sales, sell in the DMs, Instagram stories strategy, sales calls, online business growth

This podcast was produced by Your Girl Media. 

Follow on Instagram: @yourgirlmedia

Want to be pulled into my world? 

👉 Come hang with me on Instagram: @alyssalmoorhead

“DM me the word SALES GAL ” to talk about your sales strategy or let me know you came from the podcast!

❤️‍🔥 Book a Sales Call with our team and learn about next steps 

 💸 Curious for more? Head to: www.alyssamoorhead.com

Transcript

SPEAKER_00 0:00

I've had a$9,250 day this week within like the last 24 hours. Today we're going to be going behind the scenes of my lead gen and sales for a$20,500 a month. And there's still one week left of the month. If your Instagram stories and your Instagram DMs aren't bringing you 16k hot and steamy leads, and you're not exactly at the sales goal you want to be at for this quarter, I've got you. Hey sales friends, I'm Alyssa, your cheap sales gal. I've been in business for 11 years and I currently run a done for you lead generation and lead management agency with Instagram DMs. I'm about to show you guys all of the juicy sales things on Instagram, Instagram stories to get new leads, and closing sales in the DMs and with sales calls. So let's get into all of the juicy details. Hey sales friends, welcome back to DM Sales Gal. I'm so excited for this episode today. We're going to be going behind the scenes of my lead gen and sales for a$20,500 month. And there's still one week left of the month. So this is behind the scenes of my over$20,000 April. It is April 24th on the day of this recording, and we still have a week left to make more April sales. So let's get into it. Just as a little sneak peek first. My April goal was$15,000 cash. We're currently at over$20,000 and the month isn't up yet. So I'm gonna talk to you guys a whole bunch of things about how I'm doing it. The first thing that we're gonna go over is how high my sales have been over the last 11 years. I have scaled and failed by scaling two times for my leads agency, and really the crux of it all comes down to having the best sales team and the best team overall. We now have about 10 people of contractors, give or take, depending on like who's on project basis, who's on retainer. And we have 12 going on, 15 going on 20 plus clients in Q2 alone. So we're gonna talk a little bit about my highest sales month and why I have failed before with scaling my lead gen agency. We're also going to talk about the different phases that I've gone through this quarter to scale my agency. We're going to talk about the breakdown, the juicy stuff of the breakdown of where did all these sales come from, as well as so different types of sales, different volume of sales, different lead gen sources, which are the best, and what is my plan that gets us there? So let's get into all of these details. So I've been in business for 11 years. I've done all different iterations of sales. I started my company with many different names, but I started my own business 11 years ago, 2015-ish in New York City. So in 2010, I moved from Louisville, Kentucky, where my family is from, to New York City to go to NYU. I lived all around Washington Square, Union Square, East Village, West Village, Diveson Town, etc. Then I got to Brooklyn and lived in Bushwick and Bedsty and Williamsburg and all of the things. And I fell in love with the city and I stayed. Then I, while I was at NYU, I also studied abroad through NYU for about four months in Madrid, Spain. Fast forward when I graduate in 2015 and I worked for a year and a half for a jommy job and gave it up and was too smart for it and wanted to do too many things and was getting paid like 10% of what I needed and wanted and could make. So since then, regarding scaling, I've been a freelancer, then very quickly a marketing agency with a team, then a sales coach, then a fractional chief sales officer, and then different iterations of my leads agency. So all of that to say, I have tried to scale a leads agency because my favorite thing is sales. So I started with marketing 2015, everybody was doing Instagram services, making social media content, but I realized very quickly that anybody who paid me for SEO or Instagram or Facebook or um membership stuff or email marketing, anybody that paid for that wanted sales. People aren't trained to expect marketing to make sales and don't usually verbalize that, but that's what they think. But they don't always consciously think it. It might be subconscious. So what subconscious? So once I realized that everybody paying me for marketing wanted sales, and if they didn't make sales, they would let it go, like let the contract go. Even though I was only marketing and bringing in leads and had no control over them closing, I was like, oh no, fuck this. I'm not gonna take marketing clients who want sales but don't know enough to say they want sales and then bring in leads and they can't close them, and I get blamed and lose the contract. Like, what the fuck is this shit? So I gave that up. Everything led to me sales coaching. Once people saw how well I could help them make sales, they wanted me to do it. So it was natural. I mean, I help with marketing, but then you need sales, so then I help with sales coaching, and then they wanted me to do their sales after they got so many sales through sales coaching, but they didn't want to do it anymore. So my highest month before this one has been$24,000, and that was the first iteration of me scaling my leads agency, and that was 2023. I also did it again, sort of in 2025, and each time we failed because I didn't get the best sales team and didn't have the infrastructure to support it. So I love sales, I love DM sales, but on my own, and what every other lead gen person does, on my own, I can only take four to six clients at the most. Right now, we have 12, so I can't manage it on my own. But if you're going to get support with some or a lot or most of your client work, at least for the service part for the leads in the DMs, because I also do strategy, we do sales strategy calls, we have a Slack chat. But if you're gonna get help with a a lot of client work from your team for a lot of clients for a large bulk of the work, you've gotta have a really fucking good team. So my highest month was 24k and it crumpled. I basically lost everything I'd saved. We lost clients, I had to pay people in contract anyway, I wasn't launching my profit margins, it was a mess. Um, people broke contracts. So that was my highest month before. Right now, my goal for April was a$15,000 month. Here's how we've got to over a$20,000 month from just April 24th, so still a week to go. And I will say too, as a quick note regarding scaling and stabilizing, I was just telling my client John, it's it's really taken me the first quarter of the year, three, three and a half months, to get back to this place. At the end of Q4 of 2025, we did not have the sales team that we have now. Took me 10 years to find this team, like going through all these different people. But at the beginning of the year, I started with no clients on purpose. I wanted a new era of my business. Every client from the end of 2025, I told them to come back if they need to be, but I was taking a break. We didn't take any clients until like mid to late January this year because I was still figuring out how I wanted to scale in that path forward. So over the last three months, we scaled and then stabilized and then scaled and then stabilized, and that's kind of how the phases are going. But honestly, our team right now is so good, as are the sales team members coming in. I think we can just keep scaling. But that's a footnote that nobody talks about. So I've had a$24,000 month, but January was like$5,000, and then February was$12,000, and then March was$8,000 because I couldn't grow any faster than I could stabilize the team, and I couldn't take any more work myself. It had to be the team and I to be able to do it, and I don't do any fucking passive shit. I mean I get referral fees, but I don't do fucking courses. I hate all of that shit. I hate it. You can come ask me about it, but I fucking hate it. For sales, like, no, you have to practice sales. Sales is a practice, you can't just learn it. You have to practice, keep learning, improve, keep learning, improve, practice, repeat. So that's been my highest month is 24,000, but my income was, you know, even like 25 to 33% of that over the last quarter because I had to scale, stabilize the team, make sure we had enough people, see how much work they could take, see the quality of the work, train them, and keep going. Now let's go into the juicy bit. Let's go into where each of these sales came from, um, like what type of offer and what type of lead gen source and how I did it. So I'm sitting over here looking at my screen of all of our different details of all of our payment amounts and what they bought and what their name is, etc. So we had 12 sales so far in April. These are the categories. There are new Done For You Leads clients. We do lead generation and lead management as a reminder on Instagram, Facebook, LinkedIn, and email, but it's mostly Instagram. Like 99% of what we do, mostly Instagram. And threads, which I consider under Instagram. So we got two new Done For You Leads clients for$5,000. We had three clients re-sign for a total of$47.50. We have a client that's on retainer who's$17.50. I will say too, I mean, the re-signing clients, like, that's kind of a retainer, but it's worth noting to say they finished their term and re signed. We also have a good deal of Done For You Leads clients that are paying in full, which is great. Also means that I don't get like MRR monthly recurring revenue from it. But I I mean I'm looking to add large cash right now and add MRR. But both are good. Paid in full sales as well as MRR. So new clients,$5,000. Resigning clients,$4,750. Ongoing clients on a retainer who didn't pay in full,$17.50. This is the big one, which is crazy. The Legion Sprints, which is our two-week lowest offer, which is mid-ticket, it's$1,500. We select six of those for$9,000. And I've offered this before at all different price points with all different iterations. Like beginning of the quarter of the first or second quarter of the year and the last quarter of the year. So usually Q1 and Q4, but this year I did it in Q2, and we'll probably do it again in Q4. I'll do a lead gen sprint to add your leads volume. It's about us giving you a lot of new leads for a current offer or a new offer. Not so much managing leads, booking sales calls, closing sales in the DMs, closing sales. It's about lead generation. So if you're like, I have no leads, my leads are dead, I only get referrals, that's who this is for. And also boost your like followers and engagement, but that's not the point. That's like, you know, the 23rd focus of this. So I sold these for all different price points, as much as$2,500 when it came with a fully custom like sales content plan and like one month sprint and a hundred leads. The current lead gen sprint is two weeks, 50 new leads from Instagram put in a lead tracker with notes for you to continue the conversation. So we've sold six of those for$9,000. That's the most I've ever sold of them in a quarter and in a month. That's the most we've ever sold in a quarter. It's the most we've ever sold in a month. Like get this the last five of them we sold in three days. Maybe three and a half. Between like Tuesday night and Friday morning. About three days we sold five sprints for$7,500 in three days just from the sprints. I've had a$9,250 day this week within like the last 24 hours. So that's where they came from.$5,000 from new clients,$4750 from re-signing clients,$1750 from ongoing clients,$9,000 from the lead gen sprints. Everybody else basically is a done for you leads client getting lead gen and lead management. Here's the top sources. So Instagram is my top lead source. You guys know from listening to the podcast, Instagram stories is my top like point of sale. Like that's the final thing that closes people. But my carousels, which we also had in the previous episode four, on carousels as your secret sales weapon. But the carousels and my reels, like reels drive them in. Carousels really give a lot of high quality expert information on how I help them. Not tips too on how I can do it for them, not how they can do it, not fucking tips too. So reels will bring more people in when I want that. I'll make them anyway. Sometimes I want more people in. Mostly I don't give a shit because we have enough people already. We have enough DMs, we have enough leads, we have enough followers, we have enough traffic from other sources. Like it doesn't matter, but I make reels because they're fun. So reels are great, tidbits, and they bring new people in. Carousels a shitload of high quality information, really gives people like I use carousels in place of sales calls now. Period. When someone's like, oh my god, I want the$1,500 sprint. Can we get on a call? No. We sure can't, but you can look at this 10-page carousel and decide yes or no and go to the self-checkout link. I'm not doing a fucking call for a$1,500 offer. You can make a buying decision all on your own because you're a big girl. So we don't do that. But, anyways, yeah, I'll use the carousels in place of a sales page. I'll use my carousels in page in place of a sales call. Guess what? It's working because we sold six of them in the last month for$9,000. We sold five of them in the last three days for$7,500. All the exact same way. So reels are tidbits, bring them in. Carousels, high quality, high information, lots of it. They they do me justice in place of sales pages and sales calls. And then my Instagram stories will close. And we're gonna get to threads in a second, too. But Instagram, six of these 12 sales were from there. Entrepronista is a membership that I'm in. Marie, my lovely podcast manager, I'll have you link my affiliate referral link into Entrepreneista. You guys can come DM me and ask me questions about it. I get I've made a lot of sales through Entrepreneista. It's$147 a month. I've made thousands and thousands of being in there for like six months-ish, and sometimes I use it more than others. This podcast with Marie's management, our pod strategist and manager, has already gotten me a sale in our first three weeks. I have one that came from an in-person event. I have one that came from a referral. Really, two. One of them came from a referral, sort of. She came back to me from a referral, but we were already talking on Instagram. And then one I got from threads that I actually initially wrote off, and then he was persistent, John, and then we got to work together. Um, and they ran a huge, huge project together, too. So those are the top sources, and then I didn't write any notes about how I'm doing it, but I will go over our DM sales routine on another podcast episode. But basically, what we're doing is really simple. All of that traffic comes to my Instagram. When I find people on virtual networking calls, I send them to my Instagram. If I go to an in-person event, I send them to my Instagram. This podcast, I send them to my Instagram. The seven paid memberships I'm in, I send them to my Instagram. Um referrals, I send them to my Instagram. Threads, I send them to my Instagram. Instagram, I send them to my Instagram. Facebook groups to my Instagram, even LinkedIn to my Instagram. People will be like, ah blah blah blah on LinkedIn. I want to know about your offers. Cool. Come look at the carousel on Instagram. That's my offer. Because you can I mean I can put a carousel on LinkedIn too, but most of it's on Instagram. My long form written content is also on LinkedIn. But I don't do quite as much of it. So I send everybody to my Instagram. That's like our big sales mover, and the Instagram stories is the biggest point of sale, and now we're using carousels, Instagram stories, DMs in place of sales pages and sales calls. The Legion sprint that we sold$9,000 of, no fucking sales page. Just a checkout link. That blows like my clients' minds that are millionaires. They're like, oh my god, really? Yeah, really? The information is there. And they just click the link. So what we're doing is sending everybody to Instagram. I make Instagram stories every day. I make carousels a few times a week. I have a really specific plan that I flow through, and I have a lot of like series where I repeat the same concepts on an ongoing basis, sometimes at a certain period. Like the lead state of the union is supposed to be weekly, and I'm trying to keep that schedule. But I do reels, I do a little engagement on threads, a little more engagement than posting, like commenting. I do reels, I do carousels, I do daily Instagram stories. I'm trying to do near daily reels, daily Instagram stories, and carousels a couple times a week. Then I engage on threads every few days, really, too. Not so much lately. And so those are the places I'm making content. Then we have over 3,500 followers now and over 2200 DMs. But hear this, it doesn't fucking matter how many followers you have. Obviously, once upon a time, I started a business. Guess how many followers I had? Zero. Guess how many sales I made? A lot. Really fast within like the first two or three weeks of business. And you wanna know why? Because I talked to people. That's what I get paid for. That's my whole job. I talk and get paid for it. That's all that I do. Straight up. So that's what we're doing. We're on, we're sending all this traffic to Instagram. I also have a website. People rarely look at it. It's absolutely beautiful. Emily, my creative director, who we can also tag in the notes, does all of our carousels. Um, I've been making some until we have her back next month. But in general, she has all of our carousels, all of our sales pages, all of our websites, all of our presentations, our brochures, our business cards, merchandise in the future. She does all of that. So we have all this Instagram content. We are starting conversations outbound and managing those inbound and going back to cold leads. We couldn't do any of that if we didn't have a lead tracker. So every day I am making content, at least Instagram stories, maybe Instagram stories and reels, might be a carousel day. Then I open my lead tracker. I go through the hot ones and any replies in the DMs first. Then I'll go through the warm ones in the tracker, and I try to do the cold every couple of weeks too. And I have a four-woman sales team. That helps me immensely. I couldn't be doing this without them. So that's what I was talking about at the beginning. So Instagram stories, reels, carousels, then you get your lead tracker up. We have hot, warm, and cold in there. We have the ones that are signing as well as about to sign, which is hot, warm, cold. I go through that list and then I start going through the rest of the DMs that are unsorted. And then in those DM conversations, I'm going through our four-part sales flow, which is we're always doing rapport building first. I don't even really consider that a part of the sales flow because if they're not a fit, like, yeah, or if I just don't fucking like them, happens plenty of the time. Or if I just won't work for, like, won't work for what they're doing. Like, we don't do software sales, for example. Somebody wanted me to sell her wine club, but I'm sober. And I told her that. But like, no, because I'm I'm sober. I'm not the right person for the job. So we always do rapport building, then steps one through four, one, talking about their goals. Number two, talking about how it's going getting there. Is anything preventing them from getting there? Number three, if we can help, if we can help, and I want to. Then we can ask their permission, their consent to share something that might be helpful for them. I'll talk about either me, my clients, or both, and how we got to their goal as well as the offer. But I am not leading with the like line items of the contract. I'm leading with the transformation that's where they want, and then integrating that into the conversation. And then we'll talk about the solution. They'll ask a boatload of questions. I send them my FAQs carousel, I'll send them my offer carousels, I'll send them my testimonials carousels. Wherever that conversation goes, I'm gonna show them. That piece of content that I already made for that purpose because people asked for it, so more people are going to. So I can make a piece of content that makes me$9,000 without sales calls because I know what they're gonna ask because they asked it and I made a carousel on it. And then we're closing them. I have a checkout link for the$1,500 Legion sprint. We did two sales calls this month for a$20,000 month and 12 sales, and two of 12 came from a sales call. Yeah, it's been a wild month. Okay, that's all I wanted to share. That was a lot of information. Come and ask me questions on Instagram and definitely do check out Entrepreneurs. I make a fuck lot of money on there. And do check out Emily, our creative director. It can be Carousel Help or sales page or website. We work together for marketing and sales pages and websites and lead generation. So we make combined packages in that way too. And right now we have one lead gen sprint spot left for$1,500 for two weeks of lead gen for 50 leads for May 11th. But we might open up spots in later May. So feel free to come ask me about any of these things. Okay, bye guys.