11: My June Sales Plan for $12K Weeks (Without Sales Calls)

What if your June sales plan had almost nothing to do with creating more content?

In this episode, I'm pulling back the curtain on exactly how I'm planning for $12K cash weeks without sales calls, why most entrepreneurs are confusing marketing with sales, and the five-step framework I'm using to generate leads and sales while spending more time outside, at concerts, and living my actual life.

Because if posting more content was the answer, you'd already have the clients.

Let's talk about what actually makes money.

In This Episode

It's June, and I want you to have a sales plan—not just another marketing plan.

I'm breaking down the exact framework I'm using right now to generate leads in the DMs, sell my Lead Gen Splash offer, and create predictable revenue without relying on sales calls or constantly creating new content.

You'll hear:

• The difference between a marketing plan and a sales plan
• Why your marketing is only one piece of your sales strategy
• How I generated new lead inquiries overnight from one simple action
• The real reason most offers aren't converting
• Why your offer post doesn't need likes—it needs buyers
• How to calculate your sales goals based on actual revenue targets
• The Instagram strategy that's outperforming my reels and content
• Why tracking leads is non-negotiable if you want consistent sales
• The exact lead generation activities I'm recommending for June
• What offers are selling best right now (based on real client data)

Resources Mentioned

💦 Lead Gen Splash

Our 3-month done-for-you lead generation service where my team handles daily outreach and lead generation in your Instagram DMs.

Perfect for service providers who want more conversations, more qualified leads, and more sales without spending all day in the DMs.

Call to Action

DM me on Instagram and tell me:

• Your June sales goal
• Your offer price
• Your close rate

I'll give you feedback and help you figure out what your numbers actually need to look like.

And if you enjoyed this episode, screenshot it, share it to your Instagram Stories, and tag me so I can cheer you on.

Let's make June profitable.

DM Sales, Instagram Sales Strategy, Lead Generation, Sales Plan, Sales Without Sales Calls, Instagram DMs, High Ticket Sales, Mid Ticket Offers, Service Provider Marketing, Sales Funnel, Lead Tracking, Instagram Marketing, Online Business Growth, Client Acquisition, Revenue Growth, Business Strategy, Sales Coaching, Done For You Services, Entrepreneur Podcast, Social Selling

This podcast was produced by Your Girl Media. 

Follow on Instagram: @yourgirlmedia

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👉 Come hang with me on Instagram: @alyssalmoorhead

“DM me the word SALES GAL ” to talk about your sales strategy or let me know you came from the podcast!

 💸 Curious for more? Head to: www.alyssamoorhead.com

Check out our Sales Content Plan + Sales Content Recipe

Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck

Join My Email List + Get the Free Lead Tracker

Transcript

SPEAKER_00 0:00

If marketing were all you had to do to get high-ticket leads, you would know it already, but it's not. If your Instagram stories and your Instagram DMs aren't bringing you 16k hot and steamy leads, and you're not exactly at the sales goal you want to be at for this quarter, I've got you. Hey sales friends, I'm Alyssa, your cheap sales cow. I've been in business for 11 years, and I currently run a done for you lead generation and lead management agency with Instagram DMs. I'm about to show you guys all of the juicy sales things on Instagram, Instagram stories to get new leads, and closing sales in the DMs and with sales calls. So let's get into all of the juicy details. Hi all, welcome back to the DM Sales Gal. I have been procrastinating recording this episode for no reason except that I want to be outside laying at the park surrounded by geese making sales in the DMs, which is what I did yesterday, and got more this morning. So it's June, just to let you know. It's June, it's this thing's month of the year. I want to make sure that you guys have a plan to make the money that you want to make. Notice I didn't say marketing plan. I didn't say marketing at all. I meant a sales plan. So we're gonna talk about the difference between a marketing plan and a sales plan. Your marketing plan is part of your sales plan. She sure as shit is not your entire sales plan. If marketing were all you had to do to get high-ticket leads, you would know it already. But it's not. So I am sitting here, I just ate a cinnamon roll for lunch. Weirdly, like spring and summer is always when I want the healthiest food, but I ordered a shitload of Panera this morning and it's got me like going on the sales train because the cinnamon roll is covered in uh icing and it's awesome and gives me like the sales buzz, you know? You might not know. Okay, so I've been doing Instagram stories collabs lately on all sorts of topics. I realized I've invited you all to do Instagram stories collabs, but you might not have seen all the ones that we've done. And I'm saying this because my Instagram stories collabs keep going longer than the other person I'm doing collaborations with, and really everything in there needs to come back to the podcast. So we're gonna try to make even more episodes late June and July. So stay tuned, there is more coming. And because I've been getting more into DM sales with a plan, and I say getting more into it because you all know I do DM sales with my sales team every day for me and all of our clients. We have anywhere from 12 to 18 across May and June, and we're gonna get to 2025 by July. But you all know that I do DM sales, but I've been so busy with my clients' leads and internal backend SOPs shit that I absolutely loathe for all of May with my whole team that I haven't made that much time for my own leads and DMs, which like raise your hand, even though I can't see you. If that's you, it's probably most of you. If you are answering your DMs and you're here, you probably want more leads, or your leads are ghosting you, or they're saying no thanks, or they're saying later. Um, but anyways, we want to make sure you guys have the leads you need to get the sales you want in June. And I'm saying this because yesterday I did something I'm gonna tell you guys how to do, and I got new lead inquiries literally overnight, which is gonna like piss us off if that's not currently happening to you. But I'm gonna tell you exactly how to do it, and if you need help, you can come ask. And keep people keep telling me that haven't bought from uh us yet for our lead gen services that my content is so educational. Uh, my friend Sally Golistinian was like, every time I watch your Instagram stories, it's like a masterclass, and I tell everybody else, yes, and then you guys do come buy four from me. So just so you know, and I'm gonna talk about this in a second and the strategy behind it. We updated our spring lead gen offer, it's now called the lead gen splash, to splash leads all over you guys this spring and summer, and it's 1500 a month times three months, and that's been going on really, really well. And I did something last night and this morning, yesterday, I think it was yesterday. I did something yesterday. I'm gonna tell you guys how to do it, and I got new leads for that offer overnight. So come check out what I'm doing because you can do the same. And if you want our leads help, you have that option too. We're booking for the second half of June and July. Okay, so we're gonna talk about a sales plan. I have five really simple steps for this, and I've kind of reordered them. So for those of you that have known me for months or years, it might be a little bit different than what you've heard me say before. I've really been updating our sales process with a really analytical data-based lens lately and working on it a lot more with our chief revenue officer, Zoe, who's helping me track profit margins and month over month, and which offer is selling best and what the profit margins are per offer, and who on our sales team is performing the best, etc. etc. So, anyways, this might be a little bit different than what I've said before. So, your June sales plan is going to go over these different pieces. Actually, in my notes to the left, marketing isn't even really in here, except for a few specific marketing things to do, which is like good news for you all because I don't know about you, but I keep fucking procrastinating, making this carousel on my Joe and Lyndon podcast, and a carousel on my stories collabs, all of them together, and another carousel on each of the 20 plus stories collabs that we've done so far, going over everything that each of us talked about. So, all that to say, I'm like staring at the sun behind my fucking computer and have like two hours of client work before I go outside. I don't know about you guys, but I don't want to be stuck on the computer all the fucking time in the spring and summer in Denver, Colorado. We went and saw another concert on another mountaintop. You got a lot of you guys know this person, which I didn't know that you would. We saw lane eight for the third time on Echo Mountain outside of Idaho Springs in Colorado, and like everyone was cry dancing, which is what my husband calls it. Like ever everyone was smiling and cry dancing. I can't even talk about it without tearing up. Marie, my podcast manager, and I talk about this all the time, but like I turn 34 um in one month on July 10th, and just get fucking sappier and more grateful every day, and like I apologize if I cry just because it'll interrupt my sales talk. Um, okay, but yeah, I want to do less marketing for spring and summer, so this is gonna help you guys do less, but you need a strategized step-by-step plan. So here's what we want to do. These are five steps. Number one, you want to make sure that you have an in-demand offer. In-demand offer don't mean you do website design and people need it, Andrea. Um, as an example of somebody listening or Hunter, website design is a commodity. People always need it. How do you do it differently that they need that right now? So you need an in-demand offer. You need to be able to say that at the you know, in one sentence. The offer is this name and it does this, and here's why you need it now. That's it. And for your ideal client, that's it. Like mine would be we have a lead gen splash offer. It's three months of Legion every day, and your Instagram DMs representing you, and it's for those that want to go live their life in spring and summer and have us generating new leads on a daily basis. That's it, right? So I'll go over the steps and I'll go into them. Number one would be an in-demand offer. Number two, you gotta have sales goals, which comes from the price of the offer. I said I'd adjusted the steps a little bit. I flipped the order. So I used to tell people make sales goals first if they already had their offer ready. But I'm realizing some of you guys might need a tweak or a tweak in pricing or a tweak in positioning or to have a name on the offer. So we have to have the offer and the price before we can make sales goals. But those two things kind of go together. You want to make sure you have an offer that's in demand for June, for June. And then second, you gotta have sales goals. So we talked about 12K weeks, right? If I want a 12k cash week, my offer is $1,500. I was doing the math this morning. It's $1,500 a month times three months. That's sales, so it's $4,500 total sales per new client, but it's $1,500 a month cash. So if this week, what I'm close to, if this week of June 8th, I want to make $12k cash at for a $12k week and my offer is $1,500, then I would need eight new clients. But luckily for me, this month, well, not luckily, but uh we have retainer clients that are chipping in big retainer amounts as well. So I don't need eight new clients this week, but we'll probably get four to six this week, which would be another six to nine grand in cash, and then you know, fifteen hundred a month per each after that. So that's sales goals. Your goal is not sell as many as possible, your goal is not make sales, your goal is not, well, I have this value add or whatever they pick. You gotta be focused on the fucking offer you wanna sell. Laura, who I know is listening. Marie, you guys have lots of offers. So which one are you selling for June? I know Marie just got rid of her seven-week tri or seven-day trial. We've all had lots of things to warm people up for spring and summer. Now's the time to sell. If somebody, like the person I did a collab with this morning told me, I don't know, before we moved to Denver, which was a fucking lifetime ago, I'm so happy. I never want to go back. Like, anyways, but she told me it might have been we moved in May. She might have told me in I think April. I think this gal told me in April who I did a collab with that she'd love to work with me. She has lots of leads, but she can't follow up. So that was April. Um, yeah, it was March or April, and now it's June. So, like, if she hadn't solved the problem in the last four to six weeks, then hey, I'm here to solve the problem. Is it still a problem? Because I'll solve it. It's it's that simple. Go back to the fucking people who inquired. I told Ellie, Ellie, I hope you're listening. I told Ellie this the other day, and she did it, and she got sales in a day, which is like all credit to Ellie. She's a fucking badass photographer, and we'll put her in the show notes because you all need to know her. She's done my photo shoots like three times. She did a boudoir shoot for me that, like, I wasn't really supposed to use like my sexy lace pictures for my brand photos, but here we are, and she did another brand shoot for me that wasn't me in like a black lace lingerie teddy with my ass popping out. So, like, we did another one also. But, anyways, we need to focus on one offer and we need to be going back to the people that inquired. And if you didn't track them, that sounds a lot like a you problem. Why the fuck didn't you track them? And now you need to. It's not optional. I wish it was, guys. I get to be outside even fucking more if I didn't have to fucking input data and to click up for the leads. But you know what? It makes me money. It made me money last night. I opened a DM of 150 from this gal. Her name starts with an N. We can't wait to work with her. We talked about working together again, I think April. I posted my new offer post, which we're about to get to. She said, Hey, I'm actually ready. I want this, which is good because she was on my tracker and I was gonna follow up in the next week, but she got to me first because I have her on my lead tracker. I would have made the sale regardless. So, number one, we want an in-demand offer. Number two, we need sales goals of I want to make this much money in this month by this offer that's this price point, so I need to get this many clients, which means I need to talk to this many current Ermio leads based on my close rate to be able to get new clients. If you all don't know your close rate, like come talk to me because I'm working on reviewing this too, and I'd love to chat about it. Okay, that's close rates. Then we need a post on our offer. This I was mentioning before, um, I've really played around with my offer post within a pretty finite template, um, but I've adjusted it based on what's performing the best. So I use the same template for my offer post every month. If you guys look at my feed, it's on the top left right now. It says something about June sales that I wrote yesterday, and then there's one from May, and then there's one from April, and then there's one from March, which is the month before April. Yeah, uh, they're going to bypass. But I use the same template every single month, but I keep adjusting the wording of like ways to work with me to have the name of the month in it and be anything between like a question to an action to a sassy take to like an internal update. Like the one from this one says, We're nixing high ticket. Here's how we can help you make June sales, or something to that effect. So I've played with like the titling on the offer post, but people need to see that it does have your offers. But so many of you just put ways to work with me, and like it can be more fun than that. Then I've also played with like, does it have a picture of me? Or is it just a like colored background? I just did, or is it like it's me in Denver, so is it a nature picture or like some kind of b-roll photo? And then I actually just did one with a video of the mountains, because you know, obviously, why not? And that one's doing really well too. But this is the fun note, and you guys aren't gonna believe me, but I can show you screenshots. I was just talking to um Shantae, who has a really cool marketing agency about this about carousels versus reels. This is surprise, like, really surprising to me. What my clients have told me for 11 years, well, like if I make an offer post, like it's salesy, and more than that, if I can get them over that hump, you have to fucking share your offer. If you want people to buy it, they need to know about it in a lasting place, which is a carousel pinned to the top of your feed. Once I get clients over that hump, then it's and I preemptively head this off, they'll say, Well, it doesn't get as many likes, as many comments, and as many views. That's so fucking great. I'm so glad that your offer post didn't get 500 people liking it. Guess what? You probably weren't gonna take 500 clients in June. And they're not all ideal clients. Most of them aren't, right? Like that are going to buy. Also, you guys have listened to the podcast episodes on Instagram stories. We talk about how we want your Instagram stories viewers to drop off as the stories go on, because the people who are viewing the last story are usually the highest intent buyers because they watched and paid attention and showed interest and made it to the end. Same thing with your carousels on your offer, your offer post. It's not meant to get a hundred people liking it or lots of comments. No, you don't want to comment. You want someone to DM you saying I want to fucking buy it. Why would I give a shit about the comment section? I truly don't know. I don't know how anybody is spending time in the comment section. Threads is enough for me, and I could get like stuck down a rabbit hole, but I realize that. I'm like, no, I've been in here like 15 minutes. I don't need to be in here for two hours. It just like puts me into a bipolar manic spree, truly. Too much. This gets to be too much, even though I love it, but I can't be in there forever. So your offer post is not meant to perform well. It's not meant to, seriously, it's not meant to perform. It's meant to make you money. So that means that it's not meant to get as many likes or lots of likes. Three is great, five is cool, 15, awesome. Like, seriously, great job. Other people think your offer is cool, but who the fuck cares? The likes, the comments, the views, it doesn't matter. It will matter if we look through those people that are potential leads and we do outbound messages to them. But for now, that's not the point. Your offer post is meant to show people your offer that are interested to buy it, not its performance. That being said, what I told Chante in the DMs earlier, for some reason, my offer posts perform better than anything else. Like, I'm talking like two to three times better. I have carousels and reels that get, I don't know what your own's numbers are, it doesn't matter. I don't care what my numbers are, except to compare them against each other. The reels and carousels will get 200, 300, 400 views. My posts, my carousels on my offer have over a thousand. So 250, 300, 400, 500 to 1000 is 75%, 50%, blah blah blah, whatever the math is, more, which is pretty crazy. So we're gonna go over that. And then Instagram stories, obviously, I'm doing them every day. I've been doing stories collabs, which is keeping it pretty structured and really honestly showing like the breadth of what I can cover, which is a lot, because I've been doing this 11 years, so like I should have some shit to say. And then last but not least, lead generation. What is your plan in terms of how much time are you gonna spend each day? How many people are you gonna talk to, where are you gonna find them, what are you gonna say, etc. That's a sales plan. So to recap, we have an in-demand offer, then our sales goals, which is I want to make this much money this month from an offer that costs this, I need this many clients, and probably this many leads based on my conversion rate. Number three, you need a carousel on your offer. We have that for our Legion Splash, we just renamed it. Our Legion splash clients get that template and you can make a carousel with our Canva template on your offer. And then number four, you would want to be making, you do want to be making Instagram stories each weekday that you're working. If you want to do more than that or weekends, that's cool too. I actually do really fucking well for sales on the weekends if I bother to check my DMs. And then number five would be a weekend plan. So where am I gonna find people? How many people am I gonna reach out to? How much time am I gonna spend? What am I gonna say? Where's my point of sale? Etc. Alright, so to go through these with a couple of notes. In-demand offers right now, the highest in in-demand offers right now are really good for those of you that are service providers, and I'm just telling you from digging from all of our e-gen clients across the board, there's a really specific reason. Like there are different periods of the year where there are like different quarters that are higher buying quarters than others. Spring and summer are always my best quarters, and it's because people want to do less. So when I come along doing Done For You services, aka Done For You Leads, they can do less and I can make them money. Like, that's awesome. Our one of our team members and clients is uh on a journey right now from London in the UK, obviously, from London to like Minneapolis, Minnesota, and we're still working on booking sales calls while she's like in a plane flying out of you know the UK. So when people hear that we can make them money while they're doing whatever the fuck they want, you know, if they have the money, then they're in. So in-demand offer is something that people need now. It doesn't mean that they always need it, so they still fucking need it now. Why do they need it now in June specifically? If I was doing so, Done For You Services on Retainer do well, VIP days, weeks, sprints do well. What's honestly more difficult to sell right now, and most of you listening aren't this? One-on-one coaching, one-on-one consulting group programs are harder to sell right now. I get invited to fucking masterminds and group programs every day. This lady today told me that she wasn't selling me, but also she has this group, and I could come in and I was like, what no one understands what most people don't understand, don't know me well, is that I'm not a learner any like at this point slash anymore. I don't need no learning in your group program. At this point, for me and my business, Steph Rubio and I talk about this too. But Steph, I won't say what she said. But I've learned what I needed to learn for this at this point in time. Anything else that needs to be known or done, I pay people very well to do it. I don't need to learn Pinterest with love to Marie. I don't need to fucking learn Pinterest. I don't need to learn YouTube, I don't Need to learn SEO or AEO. Like, I will never like or do those things. I have plenty I love to do in my business, sales that I do very well, Instagram stories, marketing. I want to do the things I love, everything else I'll pay somebody else for. So I say that because group coaching, coaching, consulting are harder to get people into for spring and summer because you have to get them to sit their ass inside an office on an ongoing period to do the calls in the program or with you one-on-one. So I'm not going to go into that right now. But in-demand offers right now that I'm seeing are usually done-for-you services. Um, we have clients, a lot of clients actually doing ops, um, chief revenue officer, bookkeeping, sales coaching, uh, consulting on your business, etc. So those are selling very easily because you can take stuff off people's plate, which they want right now. In terms of sales goals, honestly, this is pretty cut and dried. You just need to do it. If you want to DM me your sales goals, I'd love to hear. But let's say you want to make 10 grand in June, right? Which is a you know pretty finite goal for lots of us. If you want to make 10 grand in June and your offer is 2,500, you'd need four of them. Um, if you wanted to make 15 grand, you'd need more of them. You'd need six of them. Um, so that's pretty easy. And then you also just want to figure out how many weeds you need. You can look at how many hot leads you have in the DMs or how many sales calls you have. I would look at your last five to ten leads, whether it's a hot DM or a hot sales call, and see how many of those you signed. And I'm happy to chat with you guys about that if you want to DM me. That's sales goals. Number three, offer post. So, what I was changing in mind recently, I had basically just like intro to the offer, what it is, who it's for, what the different deliverables are, um, questions, and then start dates. I changed it this time. Really, my audience knows who it's for. I can write a sentence and they get it. If you want to get to 10k, this offer is for you. If you want to get to 10k months consistently and above, this offer is for you. They know that because I post about it all the fucking time. So I took, I still have my like cover page like of you know, June Ways to Work With Me, but I put a better title on it. Um, I still have the cover page, but then after that, it was why we're nexting high ticket for our mid-ticket $1500 a month. And you can go see that post because I don't want to make this episode too long. But instead, I kind of gave like I gave the cover that like you know they're gonna know it's an offer. Then I kind of explained why we're doing this offer and doing it now slash just now for my business, and that people do need it now for spring and summer. Then I put the deliverables um and what it is. I took out the questions, I took out a bunch of like testimonials and then gave like the start dates, the price, and how to get it. So that got me two or three new inquiries overnight. Like they saw it and immediately sent a DM that said something, like one of them was like, I'm interested in your lead services, does it include ads? Another one said, I don't know, something else. Um, so that's offer post again. Our clients that do our lead gen splash offer for $1,500 a month times three months get that carousel template. Y'all, I've given my lead tracker, our story, Instagram stories ideas, our carousel template. I've given it away for free or cheap so many times I can't count and I can't do it anymore. I paid for my creative director to develop these, and she and I both do deserve to be like paid for the work that went into it and the 11 years of expertise that allowed for it to be implemented. So that's offer post in a Canva carousel template that we then pinned to the top of Instagram in your feed. And then Instagram stories, I mean, there's like multiple other episodes on this, but basically, after you guys know you have an in-demand offer and you know how many you need to sell to get to your sales goal for June, you want to make an offer post, make Instagram stories each day. We have a whole like sales content formula for that. There's another podcast episode on that. But basically, you want to make an offer carousel on Instagram, then you want to make Instagram stories five days of the week, and then we want to open our lead tracker, look at any leads that we need to talk to, and then start doing outbound to any new leads. The Instagram stories that I'm doing right now are mostly the Instagram stories collabs, which is really good because it really like allows for nuanced topics because it has to be something specific that we really haven't like talked about in that way from two different uh people's expertise, so those are doing really well. Um, and then lead gen, what can I even say about lead gen? Do lead gen. We have lots of episodes on offer posts and carousels and Instagram stories and lead gen. I would be doing this is what we're doing for our clients that's making them sales. I would be doing at least 20 to 30 minutes a day, talking to at least 10 to 15 people a day on Instagram, which means you're gonna go through your lead tracker, go through your DMs, especially the ones not in your lead tracker, and then start looking at people that are watching your Instagram stories, liking and commenting on your last nine posts, new followers, maybe current followers. Um, and then I would go over to threads and other like ideal clients or like ideal client hubs where you know your ideal client would be. So basically lead tracker, past DMs, your feed content, stories, posts, reels, and then threads and ideal client profiles. Um okay, I think that's good. I was like really trying to make this under 30 minutes, so we hit the mark. You all have been telling me you want them like under 30 or even under 20 minutes, so the next one I'm about to record will be shorter. Okay, DM me about what your sales goal is and what your close rate is, and I will give you some helpful feedback, and I'll also link my offer post on here so you guys can see an example of what I was describing.