The Business Cousins Podcast
We mix family and business!
The Business Cousins Podcast
Episode 4 Business Cousins Podcast
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Thank you for joining us on this journey. It's the Business Cousins Podcast. Hey, I'm your cousin Bruce Hill. Better questions. Listen, I make sales simple for entrepreneurs, uh, speakers, coaches by teaching them to ask better questions. And it's my favorite cousin and co-host. What's up, cuz?
SPEAKER_00Hey, you guys, I'm Tasha C. Ware, Tasha Cooper, if they're asking. Uh and I am CEO and founder of HLS Collective, where we help you with your body and your life. And your life and your body. But we bring life, it is healthy. HLS stands for healthy lifestyle collective. So we help you manage your lifestyle by bringing you structure and simplicity with your nutrition and your movement and your mindset.
SPEAKER_02That's good. That's good. Um, you know, I really appreciate you just like we reconnecting, we're having these conversations, and then you just willing to hit record. I think that allows people, a lot of people talk about it, like, oh, we should start. There's two things that happen. They're like, oh, we should start a podcast, or we should start filling a blank, and then they never do.
SPEAKER_03Yeah.
SPEAKER_02Or they'll get started, maybe they even buy all the equipment and then and then they'll hit record on like one episode.
SPEAKER_03Yeah.
SPEAKER_02And but I appreciate the consistency. Is episode oh, is this episode three or four?
SPEAKER_00Uh four. Let's go. Yes, we don't we want to grind. We said we got goals. I like that we said our KPIs early. What makes what equals success? How many do we have to do?
SPEAKER_02Okay, 10 10 podcasts. Honestly, man, we've got guests that we want to bring on, we've got in-person planned. We'll go way past 10. Um, remember, shout out to our other cousin. Um, Gabby.
SPEAKER_00Yeah, shout out to Gabby.
SPEAKER_02We have like 300 episodes of that podcast.
SPEAKER_00Y'all, now if that's not a marathon uh podcasting, but you know what?
SPEAKER_02I want to do though, I want to start building an email list for them so we can get some sponsorships, like so we can get them some affiliate sales or something.
SPEAKER_00Yeah, I definitely want to help her with the business side because I don't think they have a place where they want people to convene afterwards or subscribe, like you said. Um, even just a subscription email. Uh, so I agree with that. They gotta they have a lot of things that they can do with 300 something episodes. I mean, they got enough content to build up to chop and screw to give to the world for a year.
SPEAKER_02We could really, we really, and that's kind of one of my dreams, my business dreams, is to just take whatever they're already doing and like multiply it. So having the time, uh freedom, the financial freedom say, hey, will you let me be your business manager for this podcast and just run it up and then you know, go. Um, I know Brian loves tabletop gaming. Let's build a let's build a gaming community, right? I know my sister loves dance. Let's build a dance community. Um, other sisters are artists. Let's build an art uh art studio where you know we can support local colleges. Like that's that's the dream, that's the vision. It's not to get rich. Yeah, we we're gonna get rich on the way. Because why not? But that's not where we're going, that's just on the way.
SPEAKER_00Exactly. And I and the same thing. I want to build a space that has culture. It's like, yes, it's wellness, yes, it's fitness, but there's a space where we bring in the artists and we bring in the poets and we bring in the singer because that is what a healthy lifestyle entails. It is multifaceted, it isn't one note, it isn't one meal, it's all of it encompassed. So I want a compound of place where we can have education where we know we have you can go learn from the master electrician, or you can learn ballet all in the same space. You can you can learn agriculture, um, and you have to have funds to create an environment like that, which is why we need that's one of my favorite things to punch people for. And it's interesting. I feel like the people who say that they spend the most and they'll never have no money, and they don't have money. I'm like, you sure got all the lava woo, and then you're telling me it's not about the money. Okay, okay.
SPEAKER_02Yeah, but you know, someone says that, yeah, they usually are consumers, aren't they?
SPEAKER_00Yes, yes, and they want you to support their lifestyle. So that's the issue one of my brothers has.
SPEAKER_02Yeah, it was one of the issues one of my our customs has. I'm like, bro, I love you, bro, but you gotta make different decisions.
SPEAKER_01Yes, we're not gonna get down there.
SPEAKER_02Anyway, we're gonna talk about uh listen, this is what we did. Uh we were reconnected off of some random. It's her birthday, my birthday, don't matter. And then we're like, Man, this is a good conversation. This could be a podcast, and we did have that moment of self-reflection. Like, do we does the world need another podcast?
SPEAKER_00We did. Well, like, really, like another one, but then as our conversation kept going, we said we should have just hit record because that was actually pretty. I would listen to that, and I don't listen to podcasts.
SPEAKER_02I no, I really don't. I used to.
SPEAKER_00I tend to listen to if I'm driving, I listen to audiobooks.
SPEAKER_02That's that's my my jam. I'm listening, I'll listen to audiobook, I'm listening to uh hidden potential. Um great book, but it's really annoying to listen to it because these are things I've been teaching my crew for 10 years. Oh yeah, um, so that's why that's why we're action takers now. Um that's why we hit record on the podcast. And um, anyway, uh speaking of books, what's the book of the month in the uh school group?
SPEAKER_00Yes, the book of the month is Table of Life by Tommy V, where nourish your soul as well as your stomach. Um, and that's not the tagline, I can't remember off the top of my head, but the book tells her story of where she's come and where she's going. And she's a great life coach for women across the nation. And each each um each chapter also has a recipe at the end of it. And ironically, they're like perfect timing for the time of year. She has mac and cheese in there and greens, and and I know I'm like, oh, I don't want to say they're not nutritious. Get the book, try the recipes. I done I made all of them because you know we love to cook. Because we love to cook.
SPEAKER_02Um, go back to the 23rd of December episode. We just it's a whole 10 minutes. We're just talking about food.
SPEAKER_00Yes, so that's why I love that she wrote this book. Um, I wanted I wanted my my crew to have a light read. So if they wanted to finish a book before the year was up, it's only it's about over 100 pages, so it's not in the words of Bruce. If you can just read 10 pages a day, you know, you can finish a book. So I'm excited about that. And she will be speaking at our women's event in March, so that's great.
SPEAKER_02I love it.
SPEAKER_00Yeah, so we're just tying it together, get people reading because it's a thing, people aren't reading anymore.
SPEAKER_02I love to read one of my friends challenged me though. Um, where if they said how many of the books you read were by white men?
SPEAKER_00I was like, Oh, so he's challenging you to read more others.
SPEAKER_02So this one's written by yours truly.
SPEAKER_00That's one mine's coming circus September 2026.
SPEAKER_02Yes, and listen, if well, I ain't gonna call her out, she don't hit you back by January. I've got somebody else for you. She's just my first. Um, I think I mentioned this one before The Capacity Code by Valerie Harris, uh uh client and growing friend of mine. Um, so so a woman there, and so I'm working on expanding my perspective and my horizon. And and I didn't even realize that. I'm like, man, really um, there's another book, uh, millions from the stage. That's a black woman. So, yeah, listen, one thing we're gonna do is execute.
SPEAKER_00Oh, for sure, for sure. We're definitely gonna follow through. Our words and actions are gonna match 99.9% of the time. That's one thing that going into 2026, I'm challenging more people to do.
SPEAKER_02That's how we started this podcast.
SPEAKER_00It is indeed on a let's just hit record.
SPEAKER_02I see it. Listen, there's there's lots of improvement to make. We were just talking about uh creating thumbnails. Um, we got to set up the email list distribution, and you know, just catch there's lots of things that are you just have to be careful what you can do or or what you should do stops you from what you can do.
SPEAKER_00Exactly. And we're gonna do it. We were gonna talk about that today. Some lists, some things that we that are on our to-do list that we're gonna do that you can follow through with as well.
SPEAKER_02Yeah, let's share, let's share with the people.
SPEAKER_00Okay. Um first thing first, uh, we will solidify our podcast name.
SPEAKER_02Don't even have a name yet.
SPEAKER_00Look, we're calling the business cousins for now. Then it might stick, we might, we might roll with it.
SPEAKER_02It's it's growing on me, but it's I feel like it don't quite encompass what we're trying to do. Like, no one's gonna type in, like, I wonder if these cousins have a business. You know what's the person who we want to watch this? What are they typing in for?
SPEAKER_00Yeah, what kind of culture, what kind of uh community do they want to be a part of, and what kind of journey do they want to see, you know? So, but that's not gonna hold us back because we can always start a new LLC with that name and it's done, and we'll just check that box. But as far as our you you mentioned emailing and things like that, you know, I got a person for that, right?
SPEAKER_02Well, we just gotta figure out, you know, who are we emailing and what are we emailing when?
SPEAKER_00Um, I think the person is the well, that part is is fairly easy. Subscribe. We can I can make a funnel where they all go to the same place. I think we should focus on spending the books, the book of the month that we're reading, because that seems to be a runny thing. I think that could be part of you. Mentioned that a couple episodes ago about having our list of books, but at minimum, a newsletter of what seminars and webinars that we're both teaching for the month and what book we're reading.
SPEAKER_02So book, calendar, of events, and how to connect with us if they would like some one-on-one. So, hmm, hmm, hmm. I like it. You know, okay, yeah, my mind's working, and then that's plenty. Start off with that for the first quarter and build from there based on what how the conversations evolve, and that's the and I think that's the difference where we're more successful than some folks that maybe been doing longer than us, or even better than us. Um, respectfully, it's it's the iterations, it's the I think it's called kaizen is a Japanese word for continuous improvement. That's what it looks like. We didn't set up the email list and then start the podcast. Start the podcast, then set up the email list.
SPEAKER_00Yeah, for sure. And I think um, yeah, now my mind, my mind is is racing. Even even the um to bring the conversation together, it could be a substack. I have a substack.
SPEAKER_02Okay, I was thinking about that. Either Substack or Beehive.
SPEAKER_00I've never used Beehive, but I I have a I've been using Substack and I've been recommending have a few articles up on Substack that I've written. Um, that could be a place that that our subscribers live.
SPEAKER_02I would like to keep it um segmented so we know all these folks can run a podcast. So even if they're in two places, that's fine. I just don't want everyone in one place.
SPEAKER_00You don't want them in one place. Okay.
SPEAKER_02Well, um, not not one CRM, but one tag. Like this person is just a name and email address. You're like, well, where did they come from? Uh interest name, right? Right? They need to have at the HLS collective, they're in the school, um, surprise podcast, whatever that case may be.
SPEAKER_00So yeah, we can do that though. That's as simple as um when they come when they do their intake, we can have a few things that they can click off and it'll tag them automatically via the funnel and they'll go where they need to go.
SPEAKER_02Beautiful. I love it. This is listen, this is what this is literally what happened, y'all. We just again we just hit record, happen to be in front of the camera, happening in front of the mic.
SPEAKER_00Yeah, that's right. Okay, yeah, but those are things we could have that set up. I mean, honestly, by the next week.
SPEAKER_02Shoot, I'm about to do it right now. Yeah, I should now that uh maybe it's not. This is why I go into like teacher mode. And look, I typed in SUB and it pops up a recent search Substack versus Beehive. Which is best for monetizing your newsletter. Mm-hmm. Mm-hmm.
SPEAKER_00What is given? It's given. So you also can we also can put the replay of this in the substack.
SPEAKER_02So is if we have it on YouTube, is that a value ad? Or is that or is that redundant?
SPEAKER_00Um it depends because when you're on YouTube, you don't get the um the verbiage. We can put a summary of it all and pull out the main points and ask questions so it's more um, what's the word? Um conversational.
SPEAKER_02I'm not sure if I follow you. Explain.
SPEAKER_00So as far as Substack, I find that people, it's more like the news. Like when you see it on the news, you see the clip, and then people do they comment more real time to not only what they saw, but what we wrote. Where as far as I can see on YouTube, it's more visual, people may comment, but it's not like an ongoing conversation under the posts that we may write out our opinion piece under the video. It's not just the trend, it's not just yeah, it's not just the transcript from the podcast. It's let's just say the book that you mentioned. It's your thoughts on the book under the podcast to kind of go a little bit deeper.
SPEAKER_02Yeah, that gives now that's a value add. I love it. So, really, we've got two newsletters. We're gonna have one that's gonna say, Hey, here's your reminder. Maybe this will be the email, um, business because this podcast this week's topics, and then the post summary. Oh, you and we'll have a call to action subscribers, sort of the substack for the in-depth and behind the scenes. So the substack, so hey, here's all the AI tools we mentioned, here's the books we mentioned, and so now they're like, Hey, yeah, I need to be. That's good. I like I guess I can see it. I want to make sure it adds value to the team because they're like, Well, they talked about this, but what is it? Hey, go, go, you're on a substack. Here's the link, here's maybe it's an affiliate link. Here's that's a um synopsis. I know one thing I do is I'll do short videos explaining uh on my YouTube channel, and if it skills me you, um, hey, here's the tool I use and here's how to use it. Yeah, that'll be good.
SPEAKER_00Yeah, and it will live in YouTube, it lives in YouTube, so when you send out the email, it embeds easier and go high level. So the the the the uh newsletter will have the embedded YouTube. They will click to join a substack if they want more in-depth, but the actual where this lives will live in YouTube, and then it can be linked all kinds of places.
SPEAKER_02Man, we really might run it up.
SPEAKER_00Hold on, it could live in school, it can live because it's just it's still the the link, the playback.
SPEAKER_02Yeah, I like it. I love it.
SPEAKER_00Yeah, and we'll just make it talk all to we'll make it talk to each other based on the CRM and what it's tagged, so people won't get, you know, they can stay.
SPEAKER_02So one of the things I love to do is take a transcript, like like you say, you don't want to just give them the transcript, they can read it, they can listen to it. But grab the transcript and say, hey, where are the key points, takeaways, and follow-ups and using AI to summarize it? You want to talk a little bit about how you use AI in your business?
SPEAKER_00So currently, I like it to create content based on conversations I'm having with my client in their coaching calls. So I'll take the playback, the recording of our coaching call, plop it into chat, and say, hey, give me a reel on this so that I can talk about what we talked about in our session.
SPEAKER_02That's what that's one thing I'm big on. AI is to multiply you, not to replace you. So you don't not have them coach a call with a client, you're just getting additional value from that conversation.
SPEAKER_00Yes. Key points that I wouldn't have remembered had I not recorded it, and it pulls it, and then I can make it, I don't have to make it so personal about them.
SPEAKER_02Right, right, private and confidentiality, sure.
SPEAKER_00And but it's key points that I would like to share with the world.
SPEAKER_02Yeah. Now, I will say this this may be an unrelated parallel. If it's an accountability moment or celebratory moment, we do we I like to share names because like go Google them. Somebody I made out. This is somebody I've worked with, talked to. Um we're waiting. One of my favorites, and I think the video is up. She worked with me for an hour and did a five-figure week that next month. I love so I need you to see her name and face, like, okay, this is an actual person, right? Um, but if you're if you're worried, like, well, you know what I do is private, especially therapists, mental health professionals, use what she's saying.
SPEAKER_03Yeah, okay.
SPEAKER_02We're not trying to get you in trouble, get your license revoked, but we're also not gonna make any excuses on how we can't help more people and tell more people out of business.
SPEAKER_00Exactly. And some of that I use within the school. So when we have our accountability calls, I post it in our school.
SPEAKER_02So it's a little bit more controlled.
SPEAKER_00Yeah, yeah. So I do use AI for that. I'm also building out a chief of staff in my AI. I so that I can feed it things and it it kind of can respond as though it's my chief of staff and handle things and put things in order, my to-do list. I'm working on that. I'm also working on um creating like project managers within chat. So I know I'm having a women's project, I have a project manager that is gonna help me do all the things that a project manager would do had I hired a project manager.
SPEAKER_02We really need to get you um, what did you say? From a training a feature, from a trainer to a business, to a trainer to a business. Yeah, yeah, from a personal trainer from a personal training business. You're honest on right there because there's so many things that we do the hard way or they don't get done, and you're like, no, leverage AI to scale. And um, at least you know, as of this recording, it's not replacing people quite as quickly as I had thought. No, but and it's also creating opportunities, um, it's creating jobs. I think I don't think people are learning fast enough. So, one of my other taglines, right? You always hear me with a tagline, right? Better questions, better clients. I um I make sales simple. One of my oldest taglines is one new skill will change your life. And that's really my challenge. If you just got here to Business Cuz Podcast, we're just having conversations about family and business. Um, learn something new. Don't not go back to school. I'm not saying just learn something new.
SPEAKER_00Exactly. So I've been diving in. I have a couple people.
SPEAKER_02Thank you, thank you.
SPEAKER_00Appreciate that. Uh when they when they launched it, mom, a good friend, he said not learning it is like not learning how to use a computer when they launched a computer. So if you don't want to get left behind, you have to at minimum learn it, even if you don't decide to use it.
SPEAKER_02And that's and that's I love say that again. Say that again.
SPEAKER_00Learn it even if you don't decide to use it.
SPEAKER_02And that's where I want it. I want it to be a choice because you understand how to use it versus a fear or a resistance. That's that's a big one. That's that one.
SPEAKER_03Yes, yes, we need to we need to uh I'm big.
SPEAKER_02I use AI.
SPEAKER_01Hey every day. So three ways I use it in my business is I do conversations like this. I'll grab a crash script and I'll say, Hey, Chaj, you're a sales trainer uh who works with professional service businesses, use this to write an article for LinkedIn. So it's an article and so put an article on LinkedIn.
SPEAKER_00Oh, that's that's a good one. I can incorporate that. Um so with Lakeisha, one of my strategists, um, created, she did create a bot and she built it out where it's like a Wharton business grad. You can really create yours, whoever your ideal sales associate, or what title you use for that.
SPEAKER_02Better questions, coach. Oh, well, for me, um, that's that's a sales trainer role. So that's kind of a subject that we offer.
SPEAKER_00You could create a sales service coach within your chat and feed it and make it an expert with feeding it articles you want it to reference, feeding it, you know, what books you you have already used and your philosophy, and then it will create that.
SPEAKER_02Beautiful. Okay, I'll consider it done. Yeah, um, so that's the first way. The second way, oh, I love this. Uh I need this one. I need to put in the show notes. It's Taja.ai. It's Taja.ai. And it's kind of like Opus Clips.
SPEAKER_00Okay.
SPEAKER_02You can use that one, so it'll caption. And tag and summarize, or not summarize, but um what's that comment? Like put a little comment below the video and title it and it'll chop it up for me. So I use that one a lot for professional videos. Like um I have to uh shout out to my my girl Anisa, she's an amazing videographer, and but she's a director in mind, so she makes sure so anytime I do a live training, I use that. But for those, I need this in 10 minutes, I use uh Taja. And then the last one is called Loom.
SPEAKER_00Oh, Loom.
SPEAKER_02I don't go nowhere without it.
SPEAKER_00Oh, you know, yeah. Every once in a while I have people send me Looms, uh consultants that work with me on how to do things, especially when I was first building out my CRM. I'm like, can you just send me the video of how to do that? So I would have my VA then do that, and so eventually I merged those two roles.
SPEAKER_02But yeah, yeah, I've done trainings on Loom, how-tos, customer deliverables, SOPs. It's magical.
SPEAKER_00I love that. I love that. I mean, and that's I think that's the takeaway, is that as you build your business, think about where you can save two hours a week just by using the tool. It's not to replace anybody, but it is meant to give you some time back.
SPEAKER_02That and that's all we're saying. We're not, I'm um, I don't even know if I'm AI first, but I'm AI included.
SPEAKER_00Yeah, yeah. I mean, especially if you if you want to keep up with the volume of copy and content that has to go out to keep you relevant, you won't you can't keep up if you don't in 2026. You're not gonna be able to keep up just because so many people can spit it out and it's not even real people sometimes, but it it can be a really good tool in your business if you know how to use it and you know how to keep your humanity while doing it.
SPEAKER_02And that's and that's it. Don't go into Chat GBT and talk about hey, write me an article. You think about what I said. I had recorded a video on a topic, I took the transcript from a video I created off of my personal knowledge and experience, and then I had it summarized for the article. Like that's that that's where I think a lot of people get messed up, is they try and get AI to create from scratch, but it it's just a amalgamation of data from everywhere. From if you don't know where that everywhere is, uh sometimes if you ask it, it won't even tell you. Yeah, it needs to come from you, and then use AI to polish it or multiply it. So yeah, I'm really glad you said that. And that's where that's again we're keeping the people in the business.
SPEAKER_00Yeah, for sure. I mean, and especially in my business, I mean, it's the personal part of personal training. At some point, you want to know who's behind it. You should want to know the integrally are they just selling me shots or are they just selling me? I mean, if I told you all the trends that I've gone through where it's a lie because it's like, oh, don't eat, only eat low fat. Oh, wait, we added sugar to make it low fat. Now it's like, don't eat sugar. Oh, wait, but we added salt to make it taste good, like to keep up with it, and to who know where your information is coming from.
SPEAKER_02That's a thing. There's so what are some things you wouldn't use AI for in your business?
SPEAKER_00Um presently, I wouldn't use them for coaching my clients. I wouldn't do like an AI chat box for coaching. Like I've seen some advertising talking about therapists. Is it a bot or is it a person?
SPEAKER_02I don't know.
SPEAKER_00I I'm wondering, and that's something that's yes, I wouldn't cross that line so far. You know, that's that's a place where I'm like, mm, I would like my coaches to be people that I actually know, that I know the integrity. Um so as far as building out programs, I would still want to take a look at it. And I would use, but see, that's weird because you can you can still load up. Like I use National Academy and Sports Medicine, and I use certain certifications that are kind of the baseline of my training philosophy. I can tell chat to use that, I can tell it to do it based on programming that I would have created myself based on my education, but I would still want to take a look an overview, yeah, and see what can make it custom, depending on the person and the package that they choose. So I can't say that that's a place I wouldn't use it, it's more about how I would use it.
SPEAKER_02It's it's about oh, yeah, my love. Yeah, I'm with you actually. Coaching is one area where I just I haven't seen a replaceable yet. Uh I say, yeah, there's you know, technology is is is impressive. So there's a lot of times people say, Well, I could just learn that online, I can learn that on YouTube, I can go to Reddit. Um, you can learn a lot online, however, and I encourage you to use it, however, it cannot give you feedback. And one thing about technology, uh even artificial intelligence, is it is really good at looking backwards and summarizing vast amounts of data that have already occurred, where a coach comes in valuable. So whether it's your better questions coach, whether it's a healthy lifestyle coach, they're very good at looking forward. And at least today, because of uh the depth of our experience, that's something we still um are more effective at than AI, at least as of um December 30th, 2025, right?
SPEAKER_00Yeah, indeed, indeed. Um, but yeah, and it's ever-changing, like I said, things that you can do two days ago, you can now do now. They didn't have Canva now in two days, they have Canva in channel.
SPEAKER_02Oh man, I use um, I'm gonna put a number four, uh beautiful.ai. You ever use that one?
SPEAKER_03Mm-mm.
SPEAKER_02And this thing makes the best presentation so quickly, and it makes it so easy. Yeah, I think Canva started doing that now, but I've already using Beautiful. So I'll write whole trainings. I'll give it, I'll say, hey, here's here's the data, create created slides. I did 30 slides in less than 10 minutes. Yeah, how many days that would have taken me?
SPEAKER_00Days. Days. That's what we talked about with my my client, is it would have taken days to do these presentations, and now it can take 10 minutes, and now you don't have to leave chat, you can go right in, and it will do it. Literally, it just happened in like the last three or four days they added.
SPEAKER_02Somebody, my my buddy told me you could upload videos to chat GPT and like get it to caption them. Have you tried that yet?
SPEAKER_00I haven't tried it, I haven't tried it, but it's built into StreamYard, it uses AI to make our clips.
SPEAKER_02That's dope. Yeah, that's dope.
SPEAKER_00I'll show you when we're not live.
SPEAKER_02Okay, oh my live. Let me see, make sure I got unemployment. Um, I got a little bit of time. All right, we'll see.
SPEAKER_00All right, everyone, but thank you for commenting to the Business Cousins Podcast, aka maybe something else down the line.
SPEAKER_02Oh, yo, yo, it's it's the 30th of December. Um, anything tips for tips, I don't know, milestones for 2026.
SPEAKER_00Um stay consistent. Stay consistent, don't worry about if it's a holiday or not, whether it's a birthday, president's day, whatever day for the next. If you can just stay consistent in whatever you choose, pick one thing. This time next year, you will see a difference in your life.
SPEAKER_02I don't have anything to add to that. All right, that's beautiful. Be consistent, folks. Thanks for joining us on this journey. Cheers to your success.
SPEAKER_00See you next time.