SPEAKER_04 0:00

And we are live.

SPEAKER_00 0:02

All right, let's go.

SPEAKER_04 0:03

Yes. Hello, everybody. Come on in. Welcome, welcome. I am Tasha Cooperware. I am CEO and founder of HLS Collective, and I help women stop fighting their body and start working with it. I'm here with my cousin Bruce Hill. Better questions. Yes. And we are so happy to bring you business cousins. Once again, we are back.

SPEAKER_00 0:31

What's up, y'all? Can we talk about the title real quick?

SPEAKER_04 0:34

Yeah, we can talk about the title.

SPEAKER_01 0:37

Because it's we we were just like, all right, we're cousins, it's business, it's business cousins. Done. We'll come up with a new name later.

SPEAKER_03 0:44

Yes.

SPEAKER_01 0:44

Every single name we came up with has been taken. But not even once, like multiple times. Like there's like family business, then there's like the family business, and then there's family businesses.

SPEAKER_04 0:57

Kept in the family, all about business. It it's and some people aren't even doing anything with the names. They're just taking.

SPEAKER_01 1:04

Oh, they're just there's like two episodes. I'm like, man.

SPEAKER_04 1:09

But they have it. But we should look into if they don't have the trademark, because then it doesn't really matter.

SPEAKER_01 1:14

We got the trademark and then asked. That doesn't matter.

SPEAKER_04 1:17

I mean, if they only have two and we have 50, ours will pop up anyway. So it may not matter.

SPEAKER_01 1:22

It may not. I've got a part. I got somebody for that.

SPEAKER_04 1:26

Yeah. And then I mean, really, what matters is if we can get the handles. If we'll separate part. Yeah, that's a whole separate. We have to get the separate research for that. Um, so as you see, each week we talk about business and the trials and tribulations, the bruises and bumps, and the wins that we go through on a week-to-week basis. We talk about our recap of what happened in the last seven days and what we hope happens in the next seven years to accomplish our goals.

SPEAKER_01 1:54

I like that.

SPEAKER_04 1:55

You like that?

SPEAKER_01 1:56

Yeah, that's good. Seven days and then seven years. Yes. You're right. So, what's the what's the wins? What's I'm gonna highlight? What or maybe some of the lessons, right? What's the wins or lessons for from this past seven days for you?

SPEAKER_04 2:08

Okay, so the past seven days, we started the new year, and I am in the fitness in industry. So it's interesting to watch all the ads change over on the algorithms because everyone's starting their fitness and wellness journey. From what I heard, the gyms are still pretty empty. So that was interesting to see. Um, as far as business, people are trickling in. I'm getting some people back uh who took their break. A lot of my clients pushed through, so shout out to the wins to my clients that did not take a break during the winter break, during the holiday. They did work out, they showed up for their accountability calls. So I will say that was a win to not have to start a lot of clients from scratch. They're not a lot of resets per se, even though I do offer a reset call to kind of recalibrate, but they're not starting from scratch. And launched our women's wellness brunch that's coming up on March 15th. So that link is live, ready to go, ready to promote. So excited about that as well.

SPEAKER_00 3:09

Oh, let's get that in the show notes. Do you have you have it handy?

SPEAKER_04 3:13

Um no, but I can think I can drop it in the chat, maybe.

SPEAKER_00 3:18

Yeah, if you put it. Let me see here. Yeah, throw it in the chat, and then we'll get it. I'll update the um the show notes.

SPEAKER_04 3:29

Okay. Awesome.

SPEAKER_01 3:30

Yeah, we'll do it live. Um, okay, okay. Taking action. I love it.

SPEAKER_04 3:36

Yes. Um, pretty much setting the tone for our new program coming out, elevation method within our elevation suite. So excited about launching that. We have a call tonight later on after this. So we have Amber Gillian. I have a therapist now on staff that's working um with the mental side, so I don't have to do all the mindset coaching. I have an actual therapist then.

SPEAKER_01 4:00

Pas fire.

SPEAKER_04 4:01

Yes, yes, and networking. We started a network with a lot of women practitioners in our area. So they own um their OBGYNs and nurse practitioners, and they do a lot with pre-menopause and post-menopausal work with women. So that is um a subject matter that has become very prevalent these days, and it makes a big difference in your wellness. So I'm excited to network those women. They will also be the brunch, a lot of them.

SPEAKER_01 4:28

So you know, I want to push back on becoming prevalent. A friend of mine, she turned 50 um just last year, and we were talking, you know, uh, just catching up, life business, and she had never heard of menopause. She didn't hear she was 49, maybe 48 before she even knew what that was. And I think I really excited to see people are building businesses around it. So if you help, I know good shout out to Daria Rosen. Um, if you help women through menopause, please tell more people what you do. Okay, they need you.

SPEAKER_04 5:06

And tap in, we're creating a whole network here. Um, you know, when some women start as early as 32 with pre-menopause. So I know it's way younger because of our food source and things like that, and what they put in it. Women are having pre-menopause a lot earlier than our mothers did, and they weren't talking about it at all.

SPEAKER_01 5:25

So, right, right. Yeah, that's that's a little your health and wellness sidebar.

SPEAKER_04 5:30

Indeed.

SPEAKER_01 5:31

But that's why it's called HLS, right? Yeah, healthy lifestyle, not just physical, yes, it's it's it's mental, it's spiritual, it's emotional, it's all the above. That's beautiful.

SPEAKER_04 5:44

That's beautiful to give you longevity and vitality because you can't just do one part, you can't just do one part.

SPEAKER_01 5:50

We're trying to tell them, and and this is where we connected. So, my business, if you're a first-time listener, is called New Skills, New You. And we focus on making sales simple by teaching you to ask better questions. Underneath that, though, is personal professional development. I know if I can help you grow, help your business grow. If I help you get better, every relationship in your life gets better. And so it's it's the same coin, maybe there's a different side of the same coin where we want a holistic approach to your success.

SPEAKER_04 6:23

Yes, yes. Oh, something else that was positive this week that I did implement that we talked about was one furrows and creating surveys to kind of get some feedback from my clients that are already that I've already been working with. So that was a plus this week. Been working towards that, and helping my coach that works with me to implement it in his exit interviews and reset calls for the new year.

SPEAKER_01 6:48

Making it part of the SOP. I love it.

SPEAKER_04 6:50

Yes, sir. Yes.

SPEAKER_01 6:52

I'm gonna see. I wonder. We'll have to do a post. There's a video I talk about getting referrals, and they are the highest converting lead source and the lowest cost lead source. Yes, you're not asking for referrals in your business. You are missing on money. You're missing on opportunity to serve.

SPEAKER_04 7:10

Absolutely missing on opportunity to serve. And I love that when you put that in your book. We and I finished and I'm almost finished this book, everyone. Oh, that's love.

SPEAKER_03 7:17

Thank you.

SPEAKER_04 7:18

Yes, uh, we first book I finished in 2026. I'm excited about that because we're only 13 days in. So no, I'm not being a slow reader, Bruce.

SPEAKER_01 7:29

Just just finish and implement it. That's all I ask.

SPEAKER_04 7:32

Indeed, indeed. So, what you got going on this week?

SPEAKER_01 7:34

And this week in the last seven days. Amazing. This month has been amazing. So I've been consistently using LinkedIn uh outreach and uh YouTube. So as I reach on LinkedIn and say yes, no, or maybe later, um, I'll send them to the YouTube, say, hey, listen, I just want to add value. Here's a great way to stay connected and stay informed. Um, but some people are saying yes, and not even not even how much does it cost if they say, Hey, how's this gonna help me? How do we hire you? Uh so from what's this the 13th? I think I've scheduled six calls. I've had five so far, I got one more tomorrow, and it's just from LinkedIn. So, I mean, we're averaging um one every other day, it's gonna be a great year.

SPEAKER_04 8:17

Oh, absolutely. Send me that script, please, and thank you. Yeah, absolutely.

SPEAKER_01 8:22

I'll share it. It's it's super easy. Actually, shout out to Lewis Kramer. Um, I modified one of hers to say, Hey, my name's Bruce. I help your target audience here turn more conversations into clients. I'm reaching out to see one of my pro which one of my programs would be a good fit for you and your team.

SPEAKER_04 8:38

Oh, amazing.

SPEAKER_01 8:40

Um, oh, go ahead.

SPEAKER_04 8:42

I was gonna say I made my first connection on LinkedIn this week as well. I said a call with a woman, she reached out like you did to me, and I was like, Oh, I'm not even on LinkedIn that often. And we set the call, and uh, she's a on the she's on the chair at Morgan University, so she's an academia, but she changed careers from electrical engineering, so exactly. So she was just looking to network. So I said, Oh, okay, this is where my people hanging out. I need to tap into LinkedIn a little bit more.

SPEAKER_01 9:12

It's invaluable tool, invaluable. I'm gonna start doing some more trainings on around it. Um, so super thankful for that. What else? What else? Some people said no, which was interesting. So, so let's talk about that because there's always they always tell you, yeah, I made a million dollars yesterday on accident, right? But they don't tell you about the days they made zero. So one thing that was interesting, they had some people said no, no, thank you. Not interested, which was interesting, is that they took the time to reply. Yeah, which I appreciate. I just wonder, you know, like what was going through their head there. Yeah, so we're connected, so they'll I'll come up on their feeds. I'm not worried about that. That's that's progress. Your job, listen, for everyone's like, oh, I don't like code outreach. Your job isn't for them to say yes or even respond. Your job is just to ask them, give them a chance to work with you to change your life or business. Um, I had a few people say, you know what, I can't do that right now. Um, but I'd like to stay in touch. So guess what? They go on the email list. Uh I want to say three folks. And again, it's just we're testing it when we're finding who are we reaching out to, what are we saying. Um, but the most important thing you can do for your business, or maybe your job hunting, the most important thing you can do is tell people you're out there. Don't wait for the phone to ring. So we're off to a good start, off to a great start.

SPEAKER_04 10:35

Well, that is amazing, and you, you know, it's always inspiring to hear others who are getting clients actively and it's working because we do get a lot of no's, you know. And in my industry, sometimes I feel, but like you say, you know, an opportunity to serve. It's hard to initiate, and you don't want to say, hey, you know, you look unfit, don't you want to work with me? You look unwell, you look weathered. Like these are things you can't do.

SPEAKER_00 11:03

Please don't do that.

SPEAKER_04 11:04

No, you obviously don't. But I will always felt like there was a little bit of nuance asking people if they would like my services, but maybe I need to let it go.

SPEAKER_01 11:13

I mean, here, okay, let's walk through it. If you say, hey, would you like to be um healthier in all the areas of your life? Um, I'm reaching out to see which one purpose would be good fit for you. If they say no, whether they're overweight, under eight, or perfect, that's not your responsibility, right? Because they want to stay where they are. If they say maybe later, they say, hey, you know, here's how you stay in touch until you're ready. If they say yes, then guess what? They're like, oh my god, I'm so glad you reached out. I've been looking for something, yeah, and that's really fulfilling. So I I mean, I wouldn't tell you, hey, you're you're fat for my program. Please, please don't do that. Listen, hey, listen, if your goal is this, I work with folks who might um get there a little faster, a little smoother. Let's talk, right? And and let them decide.

SPEAKER_04 12:06

That makes sense. That makes sense. That's the approach I will go with, especially in this new chapter of reaching out.

SPEAKER_01 12:13

Oh, yeah.

SPEAKER_04 12:14

Yes.

SPEAKER_01 12:15

Um it's it's everybody was a stranger before they had to start your business. It may have been months ago, years ago, right? It could have been a referral. You're like, oh, you know, I grew my business on word of mouth, and that's a good way to start, but you can't, it's tough to control that growth that way. Yeah, it's tough to predict it, so you gotta add some outreach to it. Referral program and outreach.

SPEAKER_04 12:38

Referral program or outreach. That is my Q1 goal. It's to push that.

SPEAKER_01 12:43

Well, you said you were already working on a referral program. I am beautiful, beautiful.

SPEAKER_04 12:46

Yeah, oh no, I implemented immediately. I like it, like you say, success like speed. I'm like, let's just check those boxes, been real organized, been using my notion board and my project manager tools to stay in order. So it's been a good week so far. So, subject of the week.

SPEAKER_01 13:03

Yeah, you had some good questions this week. Yeah, um, so if you read, uh let's see here, if you're if you're listening, same family, different work styles. Uh, when love doesn't mean alignment, just because your family doesn't mean you work the same or want the same thing. So we want to unpack differences in pace, priorities, communication styles, and vision.

SPEAKER_04 13:24

That's a lot.

SPEAKER_01 13:25

I don't know if we're gonna get that done in.

SPEAKER_04 13:27

Yeah, yeah, probably now go get it all.

SPEAKER_01 13:30

Let's talk about the vision. Where does that have to map or overlap for it to be a successful partnership?

SPEAKER_04 13:41

I think it I as someone who usually hires the cousins and hires the family members, it's always been a little bit reversed, whereas I have a vision and I employ them to the vision, and they believe in it to an extent, but because they're not necessarily starting the business together, they care less about that part. And so one of my core values and vision for HLS is integrity. Because there's so many times throughout my 20-year career in fitness that integrity is lost through marketing, through media, through lobbying. I use an example. But this is maybe like the fifth time that Oprah has promoted something that was a weight loss drug, drink, food company. Like it in its marketing. We have to remember that sometimes these people who are pushed forward as leaders are also doing capitalism. And so that's why integrity is one of our core values, because I know I always wanted to make sure that within my company I promoted things that were longevity and vitality, and you don't have to see me in 20 years and be like, well, Tarsha changed your mind about that. Because one day she's telling me to do a liquid diet, and now she's telling me to go get these shots.

SPEAKER_01 15:08

Hmm, that's good.

SPEAKER_04 15:11

So that is um, so back to your question. Does the vision match? I think to an extent, but it depends on what field they're in and what you employ them to do. If I hire you, if you work with me as a VA, then the vision may not matter as much depending on what I have. If you do my social, I've had cousins through my social. We had to be very much so aligned because I needed the brand voice to speak through and they to understand some things as far as fitness and wellness. So I think it depends on what you're doing within the partnership. If the vision aligns or not, I love it.

SPEAKER_01 15:46

Nothing to add to that. Uh, what about communication styles? This is this is where I get in the most trouble.

SPEAKER_04 15:52

Oh.

SPEAKER_01 15:52

Communication styles.

SPEAKER_04 15:54

Well, that we can talk about that because we have we've been learning to communicate with each other in our new business venture, this business cousins podcast. Um, so what do you think one of some of the struggles you've had with communication style?

SPEAKER_01 16:08

Um, I'm a direct communication style, so we don't spend much time on, hey, how you doing? How's your day? I'm like, what's the and I'm task-oriented. So what do we need? What's the task? What tools or resources we need to accomplish the task, who's taking what action, right? And so a lot of folks will feel very uh they feel very impersonal. And I so the challenge I at the area of opportunity is to recognize the different styles where someone is more collaborative style or someone's more reflective, and give them space to be their own self, try and meet them. Um, some of the way, most of the way, right? Once I'm aware about it, I get better. But when I get either really excited about a project, then I'll forget. I'm like, let's go. Yeah. And people are like, well, hold on, we gotta read, we gotta read all the steps first. I'm like, no, we just need the first step, let's go. And so it's been fun. It's been a fun journey just trying to be as uh accommodating as possible when it makes sense.

SPEAKER_04 17:09

Well, it's and it's interesting. You see it as accommodating, and I see it as growth. Like I almost always want to hear that. Well, how's your day? How's it going? What else happened this week before we start this conversation so I can see where we're starting, what the starting point is, and how much we can really push the conversation. We're gonna get to the checkboxes, we're gonna get to the takeaways, but I do like to kind of set the room first and the feel, and maybe that's the um, obviously, I'm well not obviously I'm an ESFJ per Myers Briggs. So I think that yeah, and I think because it in my industry, yes, I want you to do the thing. I want you to drink the water, I want you to do the exercise, I want you, but usually it's something a little bit deeper than just the task-oriented to-do list to get them to their wellness goals and to get them through their journey. So I can't always just go in so clinical because that's unrealistic for the long term. It's the person, the personal side of personal training. So in business, um, and what I've learned on the conversely from other business owners is like, no, all those pleasantries, you need to send the email, tell them they owe you money, and get out of there. So that's you. Okay. So I do think there's a happy medium. I I've had to dial that back because I do send a lot of, I was I was sending a lot of pleasantries via email and things, and it's like, no, but you don't know these people.

SPEAKER_01 18:40

There's time for that. I'm and I'm learning, it's just not all the time. Because you have to remember, we while we want to have good relationships. I want you to remember the only business is people. Yes, we're not here to become their friends. Yeah, we're here because they're paying us for a product or service. So while we can be friendly, don't forget, like, hey, this is we're running a business here.

SPEAKER_04 19:02

Yes.

SPEAKER_01 19:03

Um, so it's it's there's some harmony that has to happen.

SPEAKER_04 19:06

It is some harmony that has to happen, and I think that's a good segue into is being the hardest worker of flex or control issue. Because, like you say, you're like, let's get to the task, let's check the box, let's get the thing done. Um, but does that even make you the hardest worker per se?

SPEAKER_01 19:29

So, oh, that's easy. I'll answer that one in one sentence.

SPEAKER_03 19:33

Okay.

SPEAKER_01 19:33

Are we working hard at the right thing? And are we resting as well as we're working hard? Yeah.

SPEAKER_04 19:40

That's resting as well as we work. I could go with that. I can go with that.

SPEAKER_01 19:45

For me, being a high performer, um, I didn't realize that rest was part of high performance.

SPEAKER_04 19:52

Absolutely.

SPEAKER_01 19:53

And athletes get that, right?

SPEAKER_04 19:55

And so we're trying to pillars.

SPEAKER_01 19:58

Now, some people don't work hard enough to rest. Like, you can't walk a mile once a week and be like, it's been a tough week. Yeah. In general, right? Well, there's definitely able folks, that might be a accomplishment. In general, you have to ask yourself, did I did I push myself to improve, right? And and then, okay, yeah, we gotta rest. And you don't have to earn the rest, it's part of the process. Rest is a requirement, not a reward. Uh, shout out to Michelle Welch. And that was something that took me years to learn, but as soon as I man, as soon as, and I'm still improving. I I crashed crashed last week, it was bad. Um, but I'm learning the rest that's helping me get better results.

SPEAKER_04 20:42

And I and I think that's that's a that hard work can be relative because sometimes it does look different. I know in my business, I have to be fresh if I have to make content. I can't be drained. I have to be fresh to to meet with my clients and coach them through their workouts. So after talking for seven hours, I have to rest from people.

SPEAKER_01 21:08

Yeah.

SPEAKER_04 21:09

In general. But then I can sit and do my admin work, I can keep working, and I don't feel overwhelmed to work for eight, nine hours. I've done it, I can do it. But I have my breast built in where I say, oh no, but Saturday, catch me at the farmer's market, get my groceries, let me make sure that's the same.

SPEAKER_01 21:27

Shout out to shopping local.

SPEAKER_04 21:29

Oh yes. Oh yes, I got some great tomato bed soup at our local Miller farms yesterday. But anyhow, like it just that's what my rest looks like. When I get in the kitchen and I'm like, okay, I could prepare this nutritious meal, it's gonna last two or three days. But I do find with working with others, they just work kind of slow.

SPEAKER_01 21:51

Okay, so that's and that's the other side. I don't see, at least the last 20 years, where We teach people to work hard, like to put in strenuous effort.

SPEAKER_03 22:05

Yes.

SPEAKER_01 22:06

Um, the only that one of the exceptions is athletes. Obviously, there's some but they're like coaching. That doesn't translate to other areas of life, even though it's valuable in other areas of your life.

SPEAKER_04 22:17

Oh, absolutely.

SPEAKER_01 22:19

I definitely agree with you on that one. It's so aggravating.

SPEAKER_04 22:22

It's so aggravating. It's like, well, how much time do you want to spend on this activity that you say you want to accomplish? And they the follow-through is just piss poor sometimes. That's what I find the disconnect is. It's like if I say you you give me the time you want to work, the amount of time I want to work, and how much you want to accomplish, and then we we reassess it and it's just not done in lieu of whatever else is getting done. I'd rather you just say you don't want to do it at all.

SPEAKER_01 22:51

I would appreciate that because then we can get you on something else that you enjoy doing. Um, I try to okay, so how do we recognize different people have different paces and also hold them accountable? Like this is taking too long.

SPEAKER_04 23:09

Yeah, so in my business, in my business, usually we parted ways.

SPEAKER_00 23:16

Okay.

SPEAKER_04 23:17

Um, because at a certain point, it's like if I feel like I'm pulling a boulder behind me, then it's no longer adding value to what we're trying to accomplish. And I've also um in coaching people through it, I still have to meet them where they are because typically people work for me part-time. So I've had cousins that I've said, hey, actually you're doing a really good job, but I need you to pass the bar. And your mama's not gonna call me and tell me that you were working too much on our project. So, you know, I think that it depends on the person and what you have them doing.

SPEAKER_01 23:53

Wait, wait, wait, wait. You say pass the bar like the standard, or are you talking about the bar exam?

SPEAKER_04 23:58

The bar exam, the bar exam. I needed her to study, yeah, yeah, yeah. She was not a slacker. Shout out to Tia. She was doing a great job helping me make when I first launched, helping me manage all the social media and some like virtual assistant stuff. And it was during the pandemic, so we were like one of the only two people we were seeing that were seeing each other in our circle. So it worked out, and she was great. But at a certain point, I was like, you need to go focused.

SPEAKER_01 24:26

I need you to see that's okay.

SPEAKER_04 24:28

And I could feel it coming. Her work ethic was changing as she needed to focus, but I don't think she, you know, she just she never worked in any kind of position like this, or she didn't know how to she really she believed in what we were doing. Uh so yeah.

SPEAKER_01 24:45

That's good leadership on your part, where you're like, hey, this this cannot interrupt your other priorities. Yes. That's good. So there is a line, hey, we need to get more done more quickly. And we also say, hey, these are these are humans, they have goals, they have priorities, they have lives. That's beautiful. That's a good place to be. Because there's and that's where I want to start doing is putting parameters like hey, this needs to be done in let's say two hours or left. You gotta build some thumbnails. I don't know. Um if you can't do it in that time, I want the feedback. Hey, do you actually need more time or do you need more training?

SPEAKER_04 25:27

Exactly.

SPEAKER_01 25:29

That's I'm working on some SLPs, and and that's one thing. I'm glad we're having this conversation, is one thing I've been trying to figure out.

SPEAKER_04 25:34

Yeah, same here. I've been working through some SLPs and kind of scaling back what I want from the coaches. Like the program is done. I just need you to check in, do this. It's actually way less than what I had them doing prior, but I think the SLP is a little bit more specific, which is a better way to be to help us grow in the right direction, and we all know what direction we're going in.

SPEAKER_01 25:59

That's important.

SPEAKER_04 26:00

That I think goes back to vision, and that that goes back to vision. Where are we going?

SPEAKER_01 26:05

We're going in the same direction.

SPEAKER_04 26:06

Exactly. Exactly. So have you ever hired any family members?

SPEAKER_01 26:11

Uh, I have actually really just a couple. I've had, um, and I've paid them as well. So Yolanda, um, she's been wanting to work with. I've actually worked with my mom. She's uh she's not a certified account. I was thinking about having her get her CPA, but she's retired. I'm like, you don't need to do all that. Um, so she's worked on operations for me. My dad's worked on uh projects for me, and I haven't been able to get my sisters or brother on board.

SPEAKER_02 26:38

Yeah.

SPEAKER_01 26:38

Uh who else have I worked with? Her uh she's escaping um my um I'm blanking. She's here in Atlanta, she works for a law firm, great operations mind. She took me out on a project, and I cannot remember. Wow, that's embarrassing. I'm gonna text, I'm gonna have to text her later when it pops into my head.

SPEAKER_03 26:57

Okay.

SPEAKER_01 26:58

So, yes, but not as much as I want. Not as much as I want.

SPEAKER_04 27:02

I've actually had quite a few, and if circle back that when I worked for Gold's Corporate, I heard a lot of cousins, two or three cousins um to become personal trainers, or work the front desk, or work the front desk and work up to become personal trainers. Um, definitely on the operations I definitely work with my mom as well. Yes, she's great with HR operations. Maybe that's what our parents have in common. She's been very helpful. She helped me get my trademark. She did all things, so that was um, yeah, yeah. So and I've enjoyed it. And I and currently I have a cousin that works with me now, outside of you from on my dad's side. He's one of my coaches, he's really good with nutrition and very well spoken.

SPEAKER_01 27:41

So I I want to I want to do two things. I want to be able to pay family members much, like, hey, what do you do? You're tired of like you do a good do a good job, do a great job, even better, right? Um, let's let's pay them for that. But I also want to be able to create income for them. It's their business. And that's one of the things that motivates me to keep going and dream a little bigger. Um, is being able to say, Man, they're like, oh man, I'm looking for a job. I've got a job. Here, here's here's four, pick one, right?

SPEAKER_04 28:12

Exactly.

SPEAKER_01 28:12

And not even get the what is the family discount? Like pay them, pay them what the job is worth.

SPEAKER_04 28:18

Absolutely, absolutely. And that was the la the last one I had that I had for a couple years. She, my cousin Dominique, she was my VA, and I paid her above average because I paid American prices as opposed to getting a VA from India or something like that.

SPEAKER_01 28:33

I want to talk about that real quick. So, two things. You can't you can't say, Hey, um, I've got a master's degree and a PhD. I want you to pay me$50 an hour. No, I need YouTube thumbnails. That's not a$50 an hour tax.

SPEAKER_04 28:50

Exactly.

SPEAKER_01 28:52

So I want to talk about this. There's two numbers. Um, the highest one is what is this task worth, like value to the business? What's the return on investment? And then, and that's where you should pay them. So if they're high school dropout, train them up. But if it's the other way, they're they're PhD Noble Laureate. Like, no, okay. This is still sending emails, right? It's still uh email marketing and and making sure that you're paying for the task, not for their title. Yes, I think that's really important.

SPEAKER_04 29:29

That happened to me as well. I had a cousin that was fresh out of college, and the price point that they quoted for what they want what they were gonna do was the same price point, actually, more than my experienced person. I was hiring like almost three times the amount. Three times, three times the amount, and so I just said, okay, that won't work for me for now. I just kind of let it go, but it was interesting. I was like, oh, and there you have it, and there you have it.

SPEAKER_01 29:55

That's exactly what I wanted to. We mistake. I like how Ashley Nicole Kirkwood puts it. She said, they could never pay you what you're worth, but they will pay your rate, and I think once you separate those two, uh, you know, like I'm worth$120,000 a year. Maybe. But this is uh Zapier integration, right?

SPEAKER_04 30:23

Which now you can go to chat and figure it out yourself if you have the time, depending on what your hourly exchange would be, to just do it yourself. Some of these tasks are gonna get offboarded faster than normal these days. So that's something that is very important to keep in mind.

SPEAKER_01 30:41

We need to talk AI. I was talking to cousin Dia, it was Candace. Candace has been huge up with me planning on scaling. I don't even know if she knows it, but I'll heard all her conversations have meant a lot. Um, no, let's talk about let's get AI in the conversation one here. Cousin Dia is adamantly against any use of AI ever.

SPEAKER_04 31:02

So it is not a replacement, it is a tool.

SPEAKER_01 31:08

Well said. Uh let's let's talk about on the next one and like really dive deep. Like, how are you using it? How are you not?

SPEAKER_04 31:13

Absolutely, because we can go on that. I was gonna say that's a whole episode.

SPEAKER_01 31:16

No, that is literally. Um, I need to text cousin Giles too. See how he's doing it.

SPEAKER_04 31:22

Oh, yeah, Giles, yeah.

SPEAKER_01 31:24

Man, this might be this was might be the best decision of the year. Get reconnected with some family.

SPEAKER_04 31:30

Exactly. I was like, week to week, let's bring three people on here, and Melanie. Melanie's here too.

SPEAKER_01 31:35

Oh, yeah, perfect.

SPEAKER_04 31:36

Yeah, uh-huh. She's great. So, all right, so some takeaways. Definitely like working with our cousins if they're in the right place at the right time at the right rate, and the vision matters, but it depends on where they are in their position, depends on what you have them do.

SPEAKER_01 31:57

Absolutely, yeah. I I want to say we love hiring family. I know people will tell you, oh, don't work with family. No, don't work with terrible people.

SPEAKER_04 32:06

Yes, don't work with awful humans.

SPEAKER_01 32:09

It doesn't matter if they're related to you or not. We're terrible people, don't yeah, be discerning pass.

SPEAKER_04 32:15

Exactly. Like, yeah, if you need to send them to go be bus boys, we uh we got other resources we can help, but everyone doesn't need to work with you.

SPEAKER_01 32:25

Facts. Oh, I'm I'm thankful. We're blessed. Uh we've got some amazing family up and down in sideways. Absolutely, so I'm so excited for that. And we're I like your idea. We'll just continue bringing on, continue to share. So, our goal really is this listen, we want to come from a place with experience, what we've done, what worked, what didn't work. We're never gonna tell you anything we didn't do, just like she said with the fitness. You're not gonna do a shot this week and a liquid diet next week. Um, we're gonna talk from experience, and we'll just hope to help your journey be a little smoother and a little faster. Because listen, we got stories. This is just a 30-minute episode. We got stories.

SPEAKER_04 33:05

Yeah, fun days. It'll be in the next book.

SPEAKER_01 33:09

Oh, yeah. We gotta have a session um brainstorming session because I got a book too I want to write this year.

SPEAKER_04 33:16

Awesome. I'm here for it. And you've tasked me with mine, so we're gonna make it happen.

SPEAKER_01 33:20

Let's make it happen. All right, y'all. Thank you for tapping into the Business Causes podcast where family and business don't have to be separate. Uh, go take action this week.

SPEAKER_04 33:29

Indeed. Yes, be prosperous.

SPEAKER_01 33:33

Peace.