Motivation Is Cute But It's Not Enough

Episode 12 Business Cousins Podcast

Transcript

SPEAKER_01 0:00

Wonderful. Oh, hey, we're live.

SPEAKER_00 0:02

Yes, we are.

SPEAKER_01 0:03

Hey yo, this is Business Coast Podcast. I'm your host, Bruce Hill, your better questions coach. And this is my amazing cousin. How are you doing, I'm good.

SPEAKER_00 0:12

I'm Tasha C Ware, HLS Collective, Healthy Lifestock Collective. And I'm so glad to be back here with my cousin.

SPEAKER_01 0:21

If you're just tuning in, our goal is just to hit 10 episodes. That's it. That was a goal. And this is 13 or 14.

SPEAKER_00 0:28

12.

SPEAKER_01 0:29

Look, I'm in the future. Yeah. This is episode 12. Um, so what we talk about is really that family and business can mix if you do it right. And um, we're not here to sell you a course or coaching, although we do offer both of those things. We really want to help share our journey so you can get there a little smoother, a little faster. Um, and Tasha comes up with all the great topics and concepts. So today is motivation is cute. That's funny, but it's also unreliable. Yes, why is motivation unreliable?

SPEAKER_00 1:04

Motivation is a lie. It's a lie, that's deep. Explain yourself, explain myself, you know. I think it's it's kind of I kind of put it in the category of like potential. At some point, it's like, did you create the potential in your mind about that person? Like motivation can change, it it can evolve, and it can be stagnant, but at the end of the day, it's emotional. It's emotional, you know, it's it's more about how you feel in the moment as opposed to there's lots of times you don't feel like doing things, but to get to the goal set at hand, you have to transcend that.

SPEAKER_01 1:48

Well, okay, hold on, you're talking nice.

SPEAKER_00 1:50

Um I'm talking nice.

SPEAKER_01 1:53

You say motivation is emotional. I think a lot of times, at least, especially the circles I hang out, they talk about motivation is a decision. So, why do you say emotion and motivation is emotional?

SPEAKER_00 2:05

Motivation is emotional and discipline is the decision.

SPEAKER_01 2:08

Hold on, I think we have something for this.

SPEAKER_00 2:10

I'm learning, yeah.

SPEAKER_01 2:16

Motivation is the decision. Motivation is emotional. That's a bar. Somebody tweet that, somebody put on a shirt, I'll buy it.

SPEAKER_00 2:22

Yeah.

SPEAKER_01 2:23

So, yeah, go ahead. I think you're about to answer my question.

SPEAKER_00 2:26

Yeah, I mean, I think if you think about it on a daily basis, how many times you don't necessarily feel like going for that 30-minute walk. You said you've been doing your walks, you've been doing your walks. But what about the days that it's like cold and rainy, and but the rest of your week is like you if you don't take that walk, it may not get done at all. You can't you can't base it on your feeling.

SPEAKER_01 2:48

Okay, so I did not feel like taking a walk today. And I did not. So uh I think I hit seven to three, yes, seven days in a row. Today I was just like, I don't feel like it.

SPEAKER_00 3:00

Okay. But that doesn't it doesn't make you undisciplined, depending on what your goals are that you have set. If your goal is to be well missing, if you're but your goal was to do 30 days in a row and you skip today, then that's a thing. But if your goal is to be well, missing one day doesn't ruin the goal at hand, it doesn't make you undisciplined because something like seven days in a row is actually could be a little bit extreme.

SPEAKER_01 3:24

Oh, interesting. But that's what I always do. So for April, my activity goal is to send 100 unique touches on LinkedIn every day, so it's 3,000. Um, so April 1st, done second, third, fourth, fifth, sixth done. So we have 600 touches just this first week, which is more than I've probably done this year.

SPEAKER_00 3:47

Oh wow, how's that going?

SPEAKER_01 3:50

So there's there's a lot of momentum that's built. I was looking at the analytics today with a buddy of mine, and you just see the spike, right? Like April 1st is just and then I've got podcast um interviews, I've got um sales calls scheduled, and I'm like, okay, this is this is great, this is working. Who would have thought telling people, hey, I make sales simple by teaching and ask better questions would help generate sales conversations? Who would have thought?

SPEAKER_00 4:20

Who would have thought?

SPEAKER_01 4:21

But today I'm only at um what is it 6 p.m. Eastern Standard Time? I'm at like 15. Okay, because again, you start off up here and then you can go that motivation disappears.

SPEAKER_00 4:35

But you know, I don't think that's that's a lack of I would put that in the lack of motivation category. Like I do think that there is a spectrum of space that you know, the ebb and flow of our daily work life and our business that it's not going to be linear seven days a week, 24 or 7. And that's why think about when you set a sales goal, if your number is 6,000 for the 30 days, you just know that you got the 45 people to make up before you get to that 30 day.

SPEAKER_01 5:02

Gotcha.

SPEAKER_00 5:03

Because life happens, but that's not a lack of motivation as long as you've set the KPIs.

SPEAKER_01 5:09

Okay. So how do I, and I'm sure someone listening is asking, how do I separate from life happens, right? And giving myself grace versus holding myself accountable to take the action I set for myself.

SPEAKER_00 5:29

I mean, you know, I think on a daily basis, it's okay to hit the human side. We can't pretend that that humanity is not happening around us and that the motivation can quail at times, but within that, if you have structure, then the discipline will prevail when the motivation is lacking.

SPEAKER_01 5:50

You know what? You hit another one. Hold on, hold on, hold on, hold on. That's where I mess up is the structure.

SPEAKER_00 5:59

Structure.

SPEAKER_01 6:00

I don't know, I don't always sometimes rarely have a structure for it.

SPEAKER_00 6:05

Oh, okay.

SPEAKER_01 6:06

But for example, now that I think about it, it's not on the calendar.

SPEAKER_00 6:10

Oh, so with that, that's where you may want to set up your systems. Your systems will help you set up the structure and then create that consistency where just like if you were in a wellness program and you couldn't get the workout in today. That's why I tell my clients, like, I'm not looking at the every single day. I meet you once a week. I want to see what happened in seven days. So you have a little bit of leeway. You're only scheduled for five, you have two that give you some grace, but either way, in the long run, you had some structure, you were able to have consistency with a little bit of life balance within it.

SPEAKER_01 6:44

So, how do we stop that two days from becoming 20 days off? All right, is anybody else? Is that just me? Your two-day break turns into two months.

SPEAKER_00 6:53

Well, you know, that's why some people have to hire coaches. You know, I don't think it's innate. Yeah. Like until you really build that out, um, and it and it becomes innate, you you will need some support. That's why why Swiss has a support group on Tuesdays. It's the reason why, you know, you hire a coach to help you stay consistent until it becomes a part of your daily life or your your work-life balance or whatever you're looking for. I don't think that people just automatically start a business and they're they're they're like, let me drop the motivation and I have structure and systems and discipline.

SPEAKER_01 7:28

I didn't. So that's you. Kudos to you.

SPEAKER_00 7:32

Yeah. So so, but you do have systems in place, do you not?

SPEAKER_01 7:38

Some. So when it comes to sales systems, I'm solid. When it comes to business systems, there's a lot of work to do.

SPEAKER_00 7:45

Okay, okay. Well, I think maybe that might be your your May goal.

SPEAKER_01 7:51

That is okay. Hey, check this out. We're setting a goal, we're gonna write it down. Yeah, some people we was that last week we were talking about digital versus paper.

SPEAKER_00 8:00

Yes, you're writing it on paper.

SPEAKER_01 8:02

Just write it down. Yeah, until I um until I uh get it into your May to-do list project management tool.

SPEAKER_00 8:12

And I think you could build upon what you've done for April. Like if you've already set the goals for April that you're gonna make your 100 calls a day when you set your KPIs for May, add that as part of your SOP for your systems.

SPEAKER_01 8:26

Understood. I love it. There you go.

SPEAKER_00 8:28

It's a bit because eventually you would like to offboard this.

SPEAKER_01 8:33

I'm working on that.

SPEAKER_00 8:38

So that you could tell the VA or whoever you're offboarding it to, checks and balance.

SPEAKER_01 8:44

We talk about that why hiring your family doesn't work, it's usually not your family's fault. Yeah, bad SOPs or black lack of SOPs.

SPEAKER_00 8:54

Yeah, and think about it, even what you've created in the last six or seven days, that's a system that you're starting to see can be predictable.

SPEAKER_01 9:02

It's been beautiful, it's been real beautiful. Every day I have one thing to do. There's other things um, you know, that can be done, but I'm like, okay, there's one thing I need to tell 100 people. Yeah, and it makes the planning the day a lot easier.

SPEAKER_00 9:17

Yes, because the systems will protect you on your off days, it also protects you from decision fatigue. Yeah, you know, there's other things at play that you don't have to rely on motivation, right?

SPEAKER_01 9:33

You don't so you don't the system in place means you don't have to rely on motivation. I feel like when we clip this up, it's gonna be quotes unquote unquotes. No, I think that's important to someone out there, they're feeling guilty. I'm just not motivated. And um, we want to let you know that's okay. It's okay to rest. I say this often, right? Rest is a requirement, not a reward. When my mentee says, I want to quote her correctly, shout out to Courtney Allen. Um, rest is part of my business success strategy. It's not bad to rest. We just have to make sure, just like the LinkedIn outreach is part of the plan, make sure the rest is part of the plan. Otherwise, your emotions will get in the way, and it'll be like what happened to me today where I was resting during work hours instead of working during work hours and resting during rest hours. So, what are some things we can do to recharge our motivation? Or can you recharge motivation?

SPEAKER_00 10:40

Um I think that's a question. Yeah, I don't think I've ever recharged motivation. I feel like my clients they get the best results um is because they remove the requirement to feel like it.

SPEAKER_01 10:53

You know, that again?

SPEAKER_00 10:54

They remove the requirement to feel like it. Like a motivation is like, oh, I gotta motivate my fuck self to feel like it.

SPEAKER_01 11:05

You just haven't played, y'all.

SPEAKER_00 11:08

That was great. Yeah, you gotta at some point, you know. I gotta be honest, I've been a personal trainer almost 24 years, 23 years, and I'm not motivated to go to the gym. I worked in the gym for 15 years. It's not something that I'm ever gonna feel like doing. It is a lifestyle requirement at this point in time. I don't work on a farm, I don't get enough movement throughout the day because I train virtually and I coach virtually, so it's something that I can't if I wait to feel like it, then I probably won't be an aesthetically good representative of a personal trainer.

SPEAKER_01 11:46

Wow. Hmm, okay. This is a sidebar. Okay, it's a philosophical question.

SPEAKER_00 11:53

Okay.

SPEAKER_01 11:54

Should you trust a fat physical trainer?

SPEAKER_00 11:59

Should you trust them? Yeah, I mean, I've hired some. Um, they were educated. One, I wanted to give an opportunity because she worked really hard, she came from the front desk, she passed the test. It wasn't gonna hurt anything to hire her. Now, did people want to train with her? No, and it made it made it very hard to get her clients because that was my job was to get the trainers' clients and to place people with them who I thought were good matches. Um, but she was not um commercially attractive, and she was older and she wanted to be a bodybuilder, but she was probably a decade away from being that aspiration. So she had a very unique training style as well. But yes, I have, I've had a couple, and then another guy, he was in jail for a prison for a long time, got fit, but he was on the larger side, he was a really good trainer.

SPEAKER_01 12:53

Okay.

SPEAKER_00 12:54

Um, so I wouldn't say don't trust them because a good trainer is not gonna train you like they train yourself anyway. They're gonna use the information in the book and apply it to what your goals and what your deeds are.

SPEAKER_01 13:04

There it is. So this is permission to anyone. If you this is an example I use all the time. Let's say your goal is to help people get to a million dollars a little faster. And you might be stuck, you say, Man, I feel guilty. I've never made a million dollars. But if you can help them set up a CRM, if you can help them hire, if you can help them create SOPs that make that million dollars possible, you can operate in integrity and confidence. Um, just like, hey, just because they may not be as fit or trim as you think a trainer should be, they have the knowledge, right? They have the experience, and so you have to look at ask yourself in the mirror, right? This is your better questions coach talking to you. Can I confidently get the results? I'm promising. Yes or no? That's it. If the answer is yes, go ahead. The answer is no, please get off the internet. Don't be in that line of people.

SPEAKER_00 13:59

Yeah, I mean, because there's some really good coaches, um, and you don't know where they came from, you don't know how large they were before. Maybe they lost, they don't look like what you want to look like. And I've had clients tell me that like, uh, I gotta be able to look at the person and see the motivation. But again, the motivation has nothing to do with my trainers, see my clients see me all the time. They say they hear my voice more than anything. It's like I hear your voice in my head. I'm like, good, good, and I'll be the good angel. Listen, just don't do it, don't just be disciplined. Forget the motivation, just be disciplined.

SPEAKER_01 14:34

So, and that's where it comes right back to the motivation versus discipline. I think motivation will get you started, discipline will keep you going.

SPEAKER_00 14:40

Yeah, because I think it is wait. Yeah, are you a guru now? Is that what that is? Is that what the gods are?

SPEAKER_01 14:48

Oh no, I hope not. How did I cure my cur me doc? No, so so this is important, and I'm just thinking about what do I do when I don't feel like it? And it's a small piece, it's a small step forward. Where let's just go back to the gym because we, you know, health is wealth, right? We talk about making money building businesses. We want to be healthy enough to enjoy that, right? Um one of the big things I did where I said, okay, I didn't go for a walk, but I had a healthy breakfast. Um I didn't want to send 100, but I sent 15 follow-ups, right? And what I want to caution you, listening, we think talking about motivation versus this is not to feel guilty. Like, man, I'm tired, I'm distracting, I got some bad news, there's health issues for people I care about. There's a lot on my mind. So, but I'm gonna make uh progress, and so that's what I did. I said, I'm I'm choosing not to do nothing and giving yourself grace on those days. So I made healthy um diet decisions, and then I followed up with folks. I got two calls scheduled. Oh, there's one more I saw come in right before we started this. So that's that's the answer. When you don't feel like it, do a little bit. Just do a little bit, do some air squats, some push-ups if you know if you're capable. Uh what else? Maybe some flutters, flutter kicks, right? Five minutes.

SPEAKER_00 16:12

Well, just drink your water. Like start with something.

SPEAKER_01 16:14

Just drink the water. Yeah, do a little bit, do something.

SPEAKER_00 16:16

So that's something that I teach is I try to teach four pillars motivate, um, movement, nutrition, hydration, mindset, sleep recovery. I teach the things that also don't cost any money. And also, if you couldn't get off the couch and you couldn't do the flutters or whatever, you can drink your water for the day, though.

SPEAKER_01 16:34

And that's and that's a big one, especially shout out to my differently able friends and family. Don't use it as an excuse to do nothing. What can you do? Drink your water, that's a good one.

SPEAKER_00 16:46

And I've had clients that are when I say there's no one listening that's probably more disabled than the clients I've had that are like full-wheel chairs. This side of their body doesn't work from a stroke, they're almost 80 years old. I literally would go to their home and help them get out of the chair. That was their exercise, and they still move their body. We're gonna move the arm that you can move. There we go. We're gonna stretch your neck because your neck still works. You could, you know, there's always something, and if you need some help, just ask a professional.

SPEAKER_01 17:11

You know, there's emphasis on a professional, not an influencer, not a guru, professional, professional, indeed.

SPEAKER_00 17:19

So, do you feel like you rely on motivation more than structure at this time?

SPEAKER_01 17:23

I haven't been motivated in probably 10 years. Oh, okay. I ran out of motivation.

SPEAKER_00 17:27

You need a vacation, yeah.

SPEAKER_01 17:30

Is that what it is? Yeah, yeah, I knew I was missing something. Yeah, um, no, it's it's pure discipline at this point. I've decided that it has to work or it has to work. Yeah, and so every day I ask myself, uh, is this moving me forward? Yeah, even if it's an inch, uh, even if it's you know half half a centimeter, yeah. Is it moving forward? And the life I want to live is simple. I want to be there for the people I care about, yeah. Present for the people I care about when I want to be there with them. That's it.

SPEAKER_00 18:03

That's it. And we are on the way together, teamwork success.

SPEAKER_01 18:07

Yes, I'm so excited. Man, listen, uh, this this podcast came around. I remember when I was doing I reached out, said hi. Um, I was looking for cousin Candice's number, and then you popped up, and I was like, I'll say hi. And then we had started talking. I don't know if I should have been an entrepreneur for is it nine years now?

SPEAKER_00 18:24

Yep, nine years.

SPEAKER_01 18:25

And I was like, Oh, snap, I'm building a business too. She started talking. I was like, Hold on, and we hit record.

SPEAKER_00 18:30

Yes, on a zoom call.

SPEAKER_01 18:33

Man, the lighting was awful. I'd say this, I tell this every episode. The lighting was awful. Well, the audio was worse.

SPEAKER_00 18:39

He's like, You need a mic, cousin.

SPEAKER_01 18:40

I was like, I think I she was like, You look gray. I was like, What are you talking about? She's like, You look gray. I'm like, Oh no, but we started, and and that's really where we created this podcast is just to lead by example. Um, and so you can say, Hey, if they can do it, we can do it. That's really that's really it. We want to encourage you, it's possible. We want to encourage you to take a step forward and recognize it feels lonely, but that's just because you're doing it by yourself. You don't have to do it by yourself.

SPEAKER_00 19:09

You don't have to do it by yourself. You only need one cousin. I mean, honestly, like there it is. Like the things that I've learned over the last uh 12 episodes or things that are invaluable and had an I just said hello back to my cousin, let's do a call. You know, who would have known where we are, you know, the calls that he's doing. I'm doing the same calls. I'm using the same playbook. I read his book, like, oh, he wrote a book. Now I'm gonna write a book. We're working on that one. Yeah, so don't be afraid to work with your cousins that are your peers that are reliable and hungry to find that legacy space in your lives, like we can all just thrive together.

SPEAKER_01 19:46

You know what? I think that's a perfect time. There we go. If you if you are on your device with a camera, screenshot it and it should pull up the QR code. You're like, but Bruce, what time? I don't have any business cousins. We'll be your business cousins.

SPEAKER_00 20:02

We'll be your business cousins.

SPEAKER_01 20:03

Now, listen, this isn't a talk about the weather, the um final four. This is if you're serious about health and wealth in your life and business. Okay, all right, that's the invitation. Yes, I think that's a good way to wrap it up.

SPEAKER_00 20:15

Yeah, thank you.

SPEAKER_01 20:16

Any last piece of motivational advice?

SPEAKER_00 20:18

You know, stop just stop negotiating with yourself. Oh no, it's like motivation is wait forever, make a decision, make a decision, make a small action forward and watch your life transform.

SPEAKER_01 20:38

I'm gonna go send the rest of those hundred touches. You guys got me fired up.

SPEAKER_00 20:42

Yes, you got me fired up. I'm gonna send about 20. All right, awesome, awesome.

SPEAKER_01 20:47

All right, friends and business cousins. Uh, this has been episode 12.

SPEAKER_00 20:52

12. That's awesome.

SPEAKER_01 20:53

12 minutes.

SPEAKER_00 20:54

Yes.

SPEAKER_01 20:55

Like and subscribe, tell a friend to tell a friend, and we'll see you next Tuesday.

SPEAKER_00 20:58

See you next Tuesday.