EPISODE 13 You Dont Need More Information

“You’re not stuck because you don’t know… you’re stuck because you’re not doing.”

Main Points

• Overlearning = procrastination
• Execution gap
• Confidence comes after action
• Stop consuming, start applying

Transcript

SPEAKER_01 0:00

Hey, it's a business cousins podcast where we mix family and business. Welcome, welcome, welcome. Listen, I got some good news and some bad news for you. Um, bad news is you don't need more information. The good news is you don't need more information. We're gonna talk to you through what you actually need to get to your next level of success in life and business. Hey Cuzzo, what's going on?

SPEAKER_00 0:28

Hey, cousin, how are you doing? Um, yes. Um welcome to Business Cousins, everyone. I'm Tasha Cware, CEO founder's collective, and I help you do what you should be doing that you already know you should be doing when it comes to your wellness and fitness.

SPEAKER_01 0:50

I love it. It gets better every week. Uh hey, I'm Burcill, your better questions coach, uh helping you grow your business and success by teaching to ask better questions. I love it. So shout out to Tasha again for coming up with great topics. I think we got a delay going. Are you catching that?

SPEAKER_00 1:10

I think we got a delay going too. Yeah, yeah. I'm not sure if it's on your oh I always blame Xfinity. But we weren't delaying to go. So um, um It's definitely oh oh well there you have it. It might be Xfinity. Um yeah, we can hit a reset and come back in.

SPEAKER_01 1:42

I say let it ride.

SPEAKER_00 1:44

Let it ride, okay.

SPEAKER_01 1:55

Especially when it comes to business, especially when it comes to family.

SPEAKER_00 1:59

Especially come when it comes to this digital stuff, where any given day Verizon or Xfinity might be like, you know what, psych, you can't do your job today. Do something else. I'm like, I pay y'all, do your job, definitely pay our bills.

SPEAKER_01 2:16

Listen, I I feel like with all of the digital information we've got chat GPT, perplexity, claw. There's so much information out there, there's so much technology out there, and yet some people are still stuck.

SPEAKER_00 2:33

Yes.

SPEAKER_01 2:34

What happens? Where where are they getting stuck? If it's not it's not information, because not only we have more information, we have more access. Where are people getting stuck? Get unstuck.

SPEAKER_00 2:43

You know, and that's why this was a good topic for us today. Like, you don't need more information, you need to do more doing. There's a lot of people, I've seen it time and time again, whether it's in business or whether it's in fitness, where they're like, Oh, I gotta, I'm gonna read that one more book, or I'm gonna, I'm gonna, I'm gonna save that one one more workout. And it's like, but when are you gonna actually do what's in the book? And that's something we talked about after I read your book. It's like, what am I going to apply that I learned in the book? Like, it's great. I love reading. I read a book, I read every day, but some are fiction, so there's nothing to apply.

SPEAKER_02 3:19

Okay, fair, fair.

SPEAKER_00 3:21

But yeah, I think I think that that's that's a lot. People do a lot of you know, lip service.

SPEAKER_01 3:26

Hmm. I know I got some good quotes on knowledge versus execution. One of my personal favorites, uh, because I came up with it. If you just collect knowledge, you end up being a historian. Just collect history. But when you apply what you've learned, then you make history. I want more history makers.

SPEAKER_00 3:49

Yes, yes.

SPEAKER_01 3:50

Um but what about that person that says, Well, I'm I'm reading so I can get it right. I'm getting I'm getting ready and preparing so I can have a successful business. I gotta, I gotta learn more, I need more information.

SPEAKER_00 4:03

Um, well, overlearning can be also equal procrastination because there's they're just scared to jump on in, you know.

SPEAKER_01 4:12

Overlearning can be procrastination.

SPEAKER_00 4:15

Yes, like somebody's feelings. I know, I know, but at some point, and like I said, I love learning, and obviously you have to keep growing, but at some point you got to do step one that you read and that you learned. You're trying to read step two, three, four, five, six, seven, eight. You just need to do first grade.

SPEAKER_02 4:32

Hmm.

SPEAKER_00 4:33

Execute what you learned in the first grade before you keep trying to educate yourself to the tenth grade.

SPEAKER_01 4:40

Well, I think I'd ask the counter argument then. What if I know absolutely nothing and get started?

SPEAKER_00 4:48

Well then, yes. I mean, you one, if you know absolutely nothing, then you should hire a coach. Step one, you should hire someone so you don't have to reinvent the wheel because I promise you it's already been done, whether it's in business or fitness, it's been done. So I would say start with some type of consultation so you're off on the right foot. Even I started with a coach inadvertently. It was one is one of my best friends in the world. He did not charge me, but he could have charged me a whole lot because I because I knew nothing. I knew fitness, I knew wellness, I knew coaching, I even knew some sales, but I didn't know anything about ground floor starting, founding a business.

SPEAKER_01 5:30

Isn't that this is perfect, Ali? Isn't that something you talked about doing, or maybe you already started is helping uh fitness professionals build a business around their skills?

SPEAKER_00 5:41

Absolutely. I started at a Gold's Gym Corporate decades ago, and I would hire them and teach them yes, you're a personal trainer, but what else? What's your philosophy? How much money do you want to make a month? How long do you want to be here? Do you want to do something after this? Do you want to work for yourself? So, yes, I did help coach trainers to become fitness professionals because it's two different things. Some people start up as personal trainers, it's just a hobby, right?

SPEAKER_01 6:06

And that's oh, that's we gotta talk about a hobby versus a business. So if I'm a fitness trainer right now, and I'm like, man, I want to be a fitness professional and do a business. Is that something you can help with?

SPEAKER_00 6:17

Oh, absolutely, absolutely. I have programs for that. I have other um contractors that I use to help set them up. So, again, if you come through coaching with me, I will give you all the tools so you don't have to read 10 books. Maybe you read one and a half, and then we can help you find the funds to just get the experts to set you up.

SPEAKER_01 6:36

Oh, that's good. See, that's the fast track. There's no shortcuts, but you can take the fast track. Um, one quote I like, he said, for every hour of learning you do, there should be three hours of doing. What pops into your head when you hear that?

SPEAKER_00 6:55

When I hear that, I hear if I give you a program and we had an hour coaching session, I expect you to work out three other hours this week to apply what I told you when we met. Because I can't, I can teach you all the things about nutrition. I can teach you all the things about how to stretch your hip flexors or how much cardio to do. But at some point I need you to go do it. Or you won't reach your goals.

SPEAKER_01 7:22

Well, you won't so wait. So reading books, listening to podcasts, digging courses, that won't help me hit my goals.

SPEAKER_00 7:29

No, you have a very robust library of educational tools. But if your goal is to start a business and to collect money, you have to do the other parts. And what and what would you say the first step will be?

SPEAKER_01 7:42

It's always action.

SPEAKER_00 7:44

Always action.

SPEAKER_01 7:45

Action is always the answer. Now, here's where I love to read, I love to learn. Um, my mom taught us to be curious, and so shout out to mom. Yes, however, in fitness, in business entrepreneurship, and in sales, and maybe many other areas, you don't get paid for what you know, you pay for the results. And once you understand you get paid for results, your goal is to get results as quickly, as consistently as possible. Now, will knowledge help you do that? Yes, the way I look at it is execution is the fire and knowledge is the fuel. So if you just have a bunch of knowledge, you have a bunch of knowledge, you have a bunch of knowledge, you're not gonna cook anything.

SPEAKER_00 8:36

Right.

SPEAKER_01 8:37

But when you put some execution on top of knowledge, cooking. I will tell someone take action, don't make promises you can't keep, don't sell things you haven't done, operate in integrity, but take action. Uh, do a call to action on your LinkedIn, go live on Instagram and tell people about your business, and and then continue to learn and grow as you go.

SPEAKER_00 9:03

Yes, learn exactly because you need the repetition, the con the confidence will come from the action and the repetition. Yes, and the confidence will help you reinforce the things that you want to sell or you want to teach. Absolutely, but that's all in the action, that's not something you could get out of a book.

SPEAKER_01 9:23

If you had to pick knowledge for action, I'm gonna pick action every time. Oh, yes, you'll learn by doing now. It's an expensive way to learn, should you know, time and money, but if you had to do one or the other, it's gonna be action. Yeah, I there's so many. I knew a PhD, she puts $400,000 in student loan debt, and she was making $45,000 a year. And so that was a really big aha moment for me. I was like, you don't get paid for what you know, you pay for results. Um that's it, that's the message, that's the tweet.

SPEAKER_00 10:06

Yeah, I mean, it's true, it's true. And and you know, perfection delays people, and they get they get perfection paralysis and they they substitute the learning for the doing because they want it to be perfect. Uh imperfect action, imperfect action. No, I don't think so. I don't think it exists. I think imperfect action is better than perfect plan any day.

SPEAKER_01 10:33

But but what about because there's somebody that says, Oh, I you know, I have a premium brand.

SPEAKER_00 10:38

Okay.

SPEAKER_01 10:39

Especially, well, you you are a dancer, yes, or a dancer, whatever. All of them they strive for perfection, like it has to be up here.

SPEAKER_00 10:50

Well, there's there's there's a standard. There's a there's a there's a high-level standard that is expected, but most seasoned dancers know that perfection is not real either. Like, you're gonna do you might do six shows in one week, they're not gonna be you're not gonna do six perfect shows. It's impossible. You mean even from the stages are different, different places. I mean, one could be outside, one could be inside. You know, your feet just hurt that day. Like, even if you have learned the piece, you've practiced it over and over again, you know it to perfection. But then reality sets in and life is real, just like businesses will. It's like always, it's an organic thing. It's not um it's not what could be what would you consider perfect? How your car is supposed to work, it's not even perfect. They may they manufacture it so that the tires work most of the time. But they're in business. You gonna buy your beam, you're gonna buy the car.

SPEAKER_01 11:48

Facts. That's that's good. So there's a standard of excellence, but would never let perfection be an excuse to procrastinate. I mean, that should be like a t-shirt or something. That's good.

SPEAKER_00 12:00

Yeah, that perfection paralysis holds a lot of people back. Um a friend of mine recently that I gave a little tidbit to, she was talking about her website, and it was it was taken down because she needed to do images. Two images. Yeah, it wasn't open to the public, and it was up, and then she was she was doing a rebrand and she was waiting for image, two more, couple more images. I said, absolutely not. Put a place filler there and it needs to be back up. And she was gonna wait a whole nother month. I said, Oh no, April 1st, next week. It needs to be like, and I had to tell him, like, that's for she's like, Oh, I'm a creative and I'm a this and I'm like, I said, you also need to make money.

SPEAKER_01 12:42

That's and that's where the biggest measurement in business is how many people you help create success. Yes, hopefully they're paying you for that. But it wow, this is something where we overlap. I had two people last month, and he was doing a video series, he's doing one every week. That's like great, you need to create a YouTube channel. He's like, I don't have time. I was like, You're not allowed to say that to me. Create a channel, so you already have the name, and you have one video, post it. That's it, that's your assignment. And I'm like, better have that done before I talk to you again. So he he messaged me at like 1 a.m. It's like, here's my YouTube channel, leave me my first subscriber. So I hopped in and I subscribed. Uh, when I woke up, I wasn't up. I saw that. Um, but there's so many things you could do, right? He could have designed a new banner, you could have waited until he had 10 videos or 100 videos.

SPEAKER_00 13:41

Yeah, success love speed, success love speed, which is why we have a podcast today.

SPEAKER_01 13:48

Because we literally, I don't remember if you said I said it doesn't matter. Man, this would be a good podcast. And I was I know I I know me. I said, All right, let's schedule it. And she said, Yeah, all right, let's do it. And now we're 13 episodes in. Hold on, what are the uh the media assets? I gotta get I gotta get better at the media assets. 13 episodes in, yeah, thank you.

SPEAKER_00 14:12

Yeah, so it definitely was your idea. I don't even full transparency, I hardly watch podcasts, podcasts, and you were like, This would be a good podcast. I'm gonna hit record, okay? And I said that's okay.

SPEAKER_01 14:24

That sounds like me.

SPEAKER_00 14:25

Yeah, that was definitely yeah, that went.

SPEAKER_01 14:27

I don't listen. I just didn't take an action.

SPEAKER_00 14:28

I do not remember but because I am not a procrastinator, you are action taker, you're definitely action taker. I was like, let's do it. Why not?

SPEAKER_01 14:36

But listen, so we said we had an idea. I was like, hey, we should record this. You said yes to the idea. I need y'all to catch this. She didn't ask me, Well, how many episodes are we gonna do? How long are the episodes gonna be? What are we gonna call it? She's like, let's do it. And so if you go back and listen to episode number one, follow us on all your favorite podcast platforms. Yes, like subscribe, and share, right? Each episode improves. The concepts are tighter, the audio is better, the lighting's better. I found some cameras for us, so that's probably next for we might do those in May. Um, we're starting to put the you'll even see the the notes, show notes are there, right? We get better every time. So this is really where action plus information plus action plus information. That's the upward loop. Um, did you have any fear or hesitation about starting a podcast?

SPEAKER_00 15:28

No, actually, um, I've been pushed the last two years to speak more on camera by my one of my business strategies, kind of like you told me to just do YouTube. There was no fear, um, it was more about who do I do with that will also be consistent with me. Because I didn't want to do, I didn't want to do one by myself, I didn't want to talk to myself.

SPEAKER_01 15:51

I tried that and it just wasn't uh didn't resonate. So that's number two. If you're paying attention, you take your notes. Number one, take action. That's number one way to get results from business, not information, it's acting. Learn by doing number two, get you a mastermind business partner, affiliate um, what do you call it?

SPEAKER_00 16:11

Accountability partner strategies, yeah. That's the hack.

SPEAKER_01 16:14

So that's that's what we are because we overlap it sometimes, but she's definitely you're really good at operations and big picture. I'm gonna get uh, I'm just like, let's go.

SPEAKER_00 16:24

Yeah, he's like, I'll be there, and also you have a knowledge base too, because you're like, Yeah, well, I'm gonna put us on Buzz Sprout. And I'm like, cool, I don't know what that is, but check for it and put that on your list. Like teamwork success definitely goes a long way, which is why I we knew that business cousins was gonna make sense.

SPEAKER_01 16:44

It does, and then I want to circle back. Oh no, the corporate jargon. Circle back. You said you don't listen to podcasts. Why should someone listen to this podcast?

SPEAKER_00 16:55

You know, that is a good question. I think that we're doing something a little bit different, I'm assuming. We looked up business cousins, we couldn't find any when we did a search. I think that there's a lot of people who jumped to the conclusions you shouldn't work with family, you shouldn't work with friends, and they've never even tried. And if they tried, maybe they tried once. But I I've done it 10 times. So I think that's a good reason to listen to our expertise, how you can work with others and things that you can learn from the business strategies that have worked and not worked for us.

SPEAKER_01 17:28

I I love that part. I I think for me, if you're picking up this podcast, and we'll probably clip just right here. Um man, another business podcast. This one is gonna be for folks that are a little bit uh may still be figuring out and they're figuring out the next level. Um, they've had some success and you're trying to figure out how to multiply it. It's gonna be for people who um are still willing to grow, they don't know it all, and they want some authentic. What one thing the earlier, if you're catching the clip, you go back to the beginning, there was some technology issues. We leave that in there. Authenticity is important. We want to lead by example, and I like what you said what works and what didn't work. Yes. Um, I think a lot of times people come on podcasts like, I made a million dollars yesterday on accident in my sleep. And maybe they did, and that's fine. Um, but what about last one? What about the month before that? How much of that was cash collected? Like, how much? What ad spend did you take? We hope to be more transparent than in some of those other podcasts out there. No shade.

SPEAKER_00 18:34

Yes, I appreciate you saying that because you would know what else is out there.

SPEAKER_01 18:38

So oh, yeah. I've there's some really good ones, and there's some some not so good ones.

SPEAKER_00 18:43

Yeah, yeah. I do definitely do more audiobooks, but I'm excited to enter this space. Um, with you, cousin.

SPEAKER_01 18:50

Uh the pleasure is mine. It's it's nice to have someone that's consistent with me. Um, because this is I don't know if you know this, this is a fourth podcast. Oh um, we had one. We could never sit still, you know. We can never get a schedule. Uh, we had a second one, there was no direction, so there was no theme, and it's tough to plan something out when there's no plan. Um the third one, it went really well. I'm not sure what happened, just they just stopped one day.

SPEAKER_00 19:25

Oh, okay.

SPEAKER_01 19:26

Um you know what I need to reach out to them, they're all alive and well. But before they did, it just didn't. There was one every week for a year, and they just stopped. I was like, man. Uh, and so here, you know, fourth times the charm. Yeah, let's let's have a coexhesive theme, let's have a direction, let's commit to consistency and let's commit to getting better, uh, right, to taking action, not just information.

SPEAKER_00 19:54

Yes, and to leaving the perfection paralysis in the dust.

SPEAKER_01 19:58

I like that perfection paralysis. I don't think I've heard that one before.

SPEAKER_00 20:03

Really? Yeah, yeah. I've used that one. I get that, I get that from my clients often. They're they're nervous to try exercises, and they'll tell me, I can't, I might look weird.

SPEAKER_01 20:12

I'm like, you're gonna look weird.

SPEAKER_00 20:14

Anything nothing's gonna happen, and nothing's gonna happen, and no one actually cares.

SPEAKER_01 20:19

I'll tell you what, I sent out 50 messages on LinkedIn saying happy Monday. And finally, like message 46 replied, and mind you, no, I'm still sending messages, and they're like, Hey, thanks so much, Bruce. But today is Tuesday, and you know what? The IRS didn't find me because I could have taken shut my business out. Nothing's gonna happen.

SPEAKER_00 20:47

Nothing's gonna happen. Yes, yes. I I got one of those, I sent out some messages about um what happened on the habit challenge. So if you need some help, get your habits in order, sign up with us today. But she sent me a message like, hey Tosh, actually, I don't live in the area anymore. I moved to California, and I'm like, you know what? Good thing, it's a digital challenge. Nice, you can be anywhere, anyone can join if you want to get your habits in order.

SPEAKER_01 21:15

That's good. Yes, that's beautiful. That's you know what? We should do a little segment. Okay. Um, I'm actually a friend of mine are gonna do embarrassing sales stories. We're we're both he's sales professional and a sales trainer. Um, so we're gonna do embarrassing sales stories where we're talking about times we messed up, right? It's always fun to talk about we hit presence club and you're top 100 nationwide, and that's how we close the deal in the last minute. But it's no one talks about their failures. So we were doing a sales segment. We should do have a business lesson segment, okay. So I'm like, what was something that you were like that did not go as planned?

SPEAKER_00 21:52

Yeah, yeah. Oh, for sure, for sure. Noted, noted that right.

SPEAKER_01 22:01

Yes, I still like paper.

SPEAKER_00 22:02

Y'all, she's trying to get me digital and so I am, so he can have it wherever he goes. So that's so that'll be interesting though, to to kind of circle back to your other podcast because it'd be interesting to hear about um what do you already know from that those experiences, but we're not doing now.

SPEAKER_01 22:22

Oh, are we gonna talk about that now or saving that for next week?

SPEAKER_00 22:26

Um, we can save that for next week. We'll say there it is.

SPEAKER_01 22:29

Yes, listen, y'all. Don't let information put you into perfection paralysis. Yes, go take action. So here's here's the secret for taking action. Believe you with this on the smallest action that you can take, the least amount of risk, the least amount of time, the least amount of effort, and the biggest result, the biggest ROI. Okay, that's what you got to do. And if you need some help, we've got a challenge coming up. Um, Tasha, you already put the link in the show notes where you want to get around people who are not just here to make money, we want all of you to be wealthy, uh, and that's health too. And you want to be in a space where you're held accountable, where you're encouraged, and you can get support, tap in because we don't want to see you win. Like, we don't want you to listen to this podcast and then go do the same things, right? Your listeners possible and be better and your business better. Like, man, I listened to Business Cousins Podcast, and I made a bazillion dollars.

SPEAKER_00 23:21

We lost absolutely tag us when you'd make your money because gazillion dollars is always great. Oh man, all right.

SPEAKER_01 23:33

Thanks for tuning in into Business Cousins Podcast. We'll see you next Tuesday. Until then, go be an action taker.

SPEAKER_00 23:38

Yes, have a good one.