Beyond the Bio EP 5: Founder Frequency: How Inner Energy Shapes Brand Identity

When your inner energy meets your outer ambition, that's where brand magic begins. In this episode, Shivani sits down with Jacquelyn, a money mindset coach, NLP & EFT practitioner, and energy mentor who helps ambitious women heal their money wounds, escape burnout, and build profitable, joy-filled businesses. Together, they unpack how energy work, gratitude, and inner alignment shape the way entrepreneurs show up, create, and attract success, from shifting limiting beliefs to embodying the version of yourself who already has what you desire. In this episode you will learn:- Why your brand energy works even when you're not working it - How to shift from scarcity to gratitude and watch your business transform - Embodying your higher self (and your $250K self) every day - The magic of slowing down, meditating, and creating from worthiness 🎧 Tune in, reflect, and feel the shift, your perception becomes your power. About Jacquelyn McDaniel VasquezJacquelyn McDaniel Vasquez is a Money Mindset Coach, Certified NLP + EFT + Hypnosis Practitioner, and founder of Manifest That Sh*t. She helps ambitious women heal their money wounds, escape the 9–5 grind, and manifest businesses that are profitable, purposeful, and joy-filled. Known for her high-vibe energy and deeply transformational tools, Jacquelyn blends mindset science, energetic work, and spiritual strategy to help women call in overflow—without overworking.

Transcript

SPEAKER_01 0:00

You're listening to Think Brand, Talk Brand with entrepreneurs, founders, community builders, stand out voices, show how perception becomes connection with the right authors. Every episode delivers usable. I'm Chivani, your host for the How to Move, take one idea, put it to work, and then share it.

SPEAKER_02 0:35

So excited. I need the words to put this because Jackie is here. Jackie is unbelievable. She is an energy bum. I'm so excited for the audience to meet Jackie. Those who are uninitiated or don't know about her. Jackie is a mommy mindset coach. She's a certified NLP EFT hypnosis pressure of manifest that share. Starting out on our in the journey already. And your brand and your perception needs some energy work. Because I truly believe in it. I really have benefited out of it because I've done so much inner work. And that's why I love having you, Jackie, over here. Welcome, welcome, welcome.

unknown 1:51

Yay!

SPEAKER_00 1:52

Thank you. So excited to be here. And it's so funny. I love how you said I believe in it, but the reality of it is it's working whether you work in it or not. Okay.

SPEAKER_02 2:02

Yeah, I'm back in selling the control of the other side. John, let's start with asking you how does your high vibe energy that you have that you almost manifest and you know it's out there? How has that transformed you? And how do you help women who are in the flow and uh, you know, they feel less overwhelmed because of this work? So, how how do you do that?

SPEAKER_00 2:33

Yes, so for me, let's be honest, right? We have been conditioned, conditioned all of our lives by our family, our friends, our circumstances, places we've been. And so the high vibe came in when I made a decision to always work on me. And so I like to tell people at the center of all of mindset work is self-care, self-love, self-self-everything, right? And so for me, that's how I stay completely in this high vibe energy is by continuously doing the energetic work, not ignoring it. And the energetic work being meditating, the energetic work being I love throwing in EFT tapping, I love hopping in the mirror and affirming myself, I love getting outside and grounding, just doing the little things that gets me reconnected with myself. And that's what I help other women do is I give them personalized things, but we go through the work, we do the work because I think so many of us miss that. We leave out the work. We think that the work is I gotta post, I gotta write the email, I gotta follow up with the sales call. Yes, all of those are the work, but the reality of it is your brain is telling your body what to do. If you want to do the things that are gonna make you truly successful, not procrastinate, not get overwhelmed, working within yourself, working on your mindset, working the way you think, the way you feel, and creating the reality you want to see. That is how you stay on this high level and feeling good.

SPEAKER_02 4:13

Oh, yeah, 100%. I mean, think about like I really want to dig into your beautiful frame and give us a view about what if you're not doing this work, all of it, and you want to build a brand, you want to build a business, you want to create something without doing this. How does that look to you? And and what you may have seen outside that people aren't coming up, doing things without that. How? What is that like?

SPEAKER_00 4:44

So the thing about it is people who don't do the work, they're operating from their subconscious fears, their subconscious worries, and their subconscious overwhelms, things that they've been told throughout their life, right? Things like many women, I gotta work really, really hard to be successful, where we're equating how much work we do to our actual worth. And when we do that, we're overworking, we're burning out, we're tired. And this business that's meant to thrive, meant to impact the community that they're serving, is unable to do so because now we're on the floor crying and depressed, right? Like if we don't do the work, we succumb to all the ideas, all the worries, all the concerns that have come before us that were given to us, right? So what happens is, because I've been there, I've been depressed on the floor, Shivani, okay? Like overworked, underpaid, couldn't get it together because I was equating how hard I worked to how much I actually received in my paycheck. And so making that shift, it were it's the inner work that's doing it. But if we don't make the shift, we are literally operating subconsciously on a whole bunch of ideas that don't actually serve us.

SPEAKER_02 5:58

And I see this all the time, and I love the word that you've I've only learned from you is the parallel craneal. Yes. I learned that one because I've been there. I have in the parallel craneal world, and I'm not even telling you like when I full condemnation recently, even when I started back on my own as a game and you would still try to hustle in that space to go doing many things and one asking out of me. Not being in my zone of genius, just into what was cast and get into my light every day. And I will constantly struggle with why sad okay. I did such a good you know, I'm honest, I'm doing the good work, I'm putting in extra hours, I'm overdelivering, and yet it doesn't feel right, or I'm sitting in the wrong rooms talking to the wrong people. So, you know, it's it's this you know work has actually led me to try to new path with it. And this is connected for you is that people who need the kind of work when without the reason is that the end here or the outcome is not clear or is not guaranteed, and that's why I don't want to do it. I don't want to do the inner work because there is no guaranteed outcome. Who is going to tell me when the knee check is coming? Who's gonna tell me that you know the client has ready and I don't have so so fear that we are operating with? At least I would say the ones who are not doing it because I was there and then I started seeing the magic. So people have like a nugget for people like those who want to buy it yourself, and they're like, I'm not gonna hair.

SPEAKER_00 7:48

Yeah, absolutely. So I'm gonna take it science, right? I like getting talking about the brain, okay? And so the brain operates. You have your, we've all seen it. There's this pyramid, and at the top of the pyramid is your conscious mind, but at the bottom of the pyramid is this ginormous subconscious brain, right? And so we operate not from the conscious, but from the subconscious behaviors, okay? And so if I have all of these subconscious thinkings that I'm not dealing with, that I'm not working through, they're going to show up. And so that's the thing. You may not see immediate results, but the reality of it is you are. You're just not looking for them. Because the results are all around you, right? The moment that you start that first time I got in the mirror and said, hello, gorgeous. Subconsciously, something shifted. And my body, whether I noticed it or not, began to show up different. Our subconscious mind is the supercomputer, your body is merely the robot. And so your body begins to change before you even consciously are aware. Because it's subconsciously moving. And so all the work that we do, yeah, you may be like, I don't see any results, baby. Pay attention because they're all around you. All right. That felt good to you, that initial good morning, gorgeous. That felt different, right? That first time you said that affirmation that scared the living bejeebies out of you felt different, right? Or that first time that you EFT tapped and then you cried, or maybe I've even heard this. People throw up after they EFT tapped. I was like, oh my goodness, right? They're releasing, they're getting rid of the energy. It's always immediate, but we don't realize what it really is. We're just thinking, oh, well, that's just that was just a coincidence, or that just happened by happenstance. No, no, baby. Everything that is going on with all of us is happening in perfect divine timing. And it's right as we need. It's just like when you plant the initial seed, right? And you plant the seed when you're when you're growing your garden, you don't see what's going on underneath the surface. Yeah. And your first results are not when that little sprout breaks through the dirt. That's not your first results. Your first results are when the roots start to come out the seed and into the dirt. But can you see it? But it doesn't mean it ain't working. So that's what I mean. Like, we may think, oh, I'm not getting in results. It's okay. We all grew up in this microwave society. We're all looking for instant. I put it in for one minute, my food should be cooked. Okay. We're all looking for it. But how many times have you had to put your meal back in the microwave to cook it just a little bit longer? Yeah. Right? So just remember that it's always working, it's always moving, it's always happening. But when we become intentional and then start to look for show me how good it can get. Yeah. That's where the magic comes in. Then you see it.

SPEAKER_02 11:03

Then you see it, exactly. And I I really like this thought just pumped in my head while you were saying this is that we're not willing to give into mystery or give in to this thing that you can't see. Unknown. Right. Unknown. It's getting goosebumps right now. But like literally, that's where the magic is. Yeah. So if someone's listening out there and thinking, why don't I have joy in my life? Why don't I have what I want in my life, whether it's health or a partner or the business or that client, is like you're like, are you planting that seed or doing that inner world which is giving into this unknown and just, you know, going for it? And that's my feel that the work that you do is so important for current business owners, future business owners, kids coming out of schools and colleges who want to build something. There is so much that you can do if you start here.

SPEAKER_00 12:08

If you start right here.

SPEAKER_02 12:10

There is like, as you said, the the conditioning, the microwave society, all of it, there's so much to be undone before something gets done that I feel that everyone should do it. I know that even to be in if I'm in a room and I talk about this, at least the person of the room would look at me like, oh, she's one of those, you know, like uh you're not coach. What else? Who how can do people tell you how to do life? So, you know, I just say in a very polite way to them that you know I think wisdom is chasing you, but you're faster. Unless you have experienced it, unless you what you're talking about, that you say in the mirror, hey gorgeous. Something shifted and you don't even realize it. So we feel that when women are stepping into this this more business where they are gonna be delivering more, or they're gonna be there's gonna be higher visibility, they are stepping into this zone of okay, I have this brand, I'm gonna be now talking about it. So, from your experience, how does energy affect that perception? Because they're trying to create perception, they're creating a brand that they want to be successful. So at this point of time, they are in this more now. Whatever I am, I'm gonna be doing more. How do you think their experience will change by these this inner work? And then what they do, people will actually feel it more than just see it. Yeah, so so Jack, you really want to hear it for you.

SPEAKER_00 13:55

So we created the point in which we feel, and so one thing that I you can ask anybody that has worked with me, we have to shift into this woman that we're becoming, yeah, right? Oftentimes, I love to explain it like this it's like when you lose your keys. I can't find my keys, I can't find my keys. You're in the thought process of not finding, so you're not gonna be able to find them. It's not until you stop thinking about it, you're like, okay, my keys are gonna come to me. You find them, you run into them. I like to say they find me, right? Same thing with your success. When you're stuck in the, I want to be successful, I need this many clients, I need this many, this, this, this, this, this. You're in the in the energy of finding, looking. I haven't received yet. So we have to shift into the energy of it's already mine. The fact that you want what you want, it's already yours. Your success is already guaranteed. Especially when you say out loud, I've decided. I've decided that I am a self-employed woman who makes$250,000 a year. I've decided. Guess what happens? Your body shows up, your behavior changes, right? You've shifted into this woman who makes$250,000 a year. Let's be honest. The woman who only makes about$500 every once in a while, she doesn't behave the same way as the woman who makes$250,000 a year. They operate different, they sell different, they talk to their audience different, they send emails different. Okay. So it's tapping into the one who makes$200,000,$250,000 a year. What does she do differently than me now? Wow. Right? Yes. But what does she do differently? How does she dress? I like to know how she dresses, I like to know what she eats, I like to know what she orders when she goes to Starbucks. Is she a Starbucks girl? Is she a Dutch Bros girl? Yeah, that sounds silly, but the more that you embody who she is, all the other things will become clear to you. Oh, she posts three times a day. But she doesn't just post, it's it's aligned, it feels good to her. She knows what to say, and she gets on and she just says it and she speaks her truth and she's not scared and she's confident, right? All of the other things we start to become so clear because now you have a vision, you can see her. We create twice, we manifest twice. The first time is when we see it. That's the first time. And the first time is when you you may be whispering the dream to your pillow, like, I want to be successful. Yes, but as you say it, your brain doesn't think in words, it thinks in pictures. So the moment you said success, your brain knew what that looked like to you. Okay, and the moment that you're like, oh, that's what that looks like, before you know it, the whole picture becomes clear. You see the whole house, not just the kitchen.

SPEAKER_02 16:57

Oh my gosh, that is so good, Jackie. Because this basically what you're giving these women is a way to actually follow through if you have decided that okay, I'm gonna be showing up more, I'm gonna be talking about my brand more, I wanna like create this business, this empire of whatever that they do. But I don't know how to get there. I don't know how to become that. And seeing someone else do it before you, I mean, that's the reason books exist and all of this work exists, is because someone has done it and they're showing you the way. Yes, and even if you're not there right now, like just as you said, embodying that that spirit, that energy in itself is giving your brain and your subconscious the material it needs to create the next level of success that you want.

SPEAKER_00 17:55

Have I got that like you got it right, girl? It is like it's like your WW Well, what would Jesus do? Everyone had them bracelets, at least when I was growing up, everybody had one. What would Jesus do? Ask yourself, what would my higher self do? What would my 250,000 K self do today? How would she respond to this email? How would she respond to the person who says, Well, can I get it for free?

SPEAKER_02 18:22

I'm talking friend. I get in my in the all these times that I like when I in my state of feeling dim and feeling uh defeated with the work that I was doing, despite not being a corporate slave, still feeling defeated. So I just reshanging people who think that they are still, you know, uh in the works of going against the establishment and your nose, meaning their voice, like comic first exist. And I was sitting in this conference room talking to this uh CEO, and and he said, Oh, you know, but like for the next six months I will pay you, but if you give me results, I will pay you everything afterwards. I said, uh that's how really credit works. Right. It's an equal, you know. If I give you my I am, you know, expected to be remixed for it. Isn't it clean that did not work before? So for six months, like you know, let's just try and once you screw yourself, you want to begin to use genius here to tell women who are probably in the same situation where they are frozen on my end. Um I just want to take your beautiful queen and tell these women who are in these situations where they're defeated and something is not feeling right, how can they how can they recognize that that something is not feeling right? Okay, as I was saying, Jackie, that for women who are in whatever journey they are on, whether it's their personal, professional, spiritual, emotional, if they are feeling defeated and yet not aligned with what they want next. There is that phase of not knowing what you want and and still knowing that something doesn't feel right, but something in them is not letting them take the next step. So something in there is holding them back. What do you think in terms of energy work that they can do to to re to get angled this limbo that they're in?

SPEAKER_00 20:58

Yes, and so I love this question because I was like, yes, such a good question. One thing that I I do religiously and I tell other people to do as well is gratitude. When you are really holding great gratitude, you can be in the funkiest moods ever, but it'll shift you, right? And even being grateful for like the silliest things like the sun and the stars and the moon, I do this all the time. Um, and I'll just be outside and I'm like, oh my God, thank you so much for the stars. And before I know it, a shooting star flies by, right? Because it's just this holding a sense of your gratefulness, it will show you where the magic is. And I think so many of us get so caught up in all the things that are going wrong, yeah, that we don't realize we're creating more of the things to go wrong. So, to in order to get out of that, it is about shifting to the I'm so grateful for. I'm great. You may be complaining about your bills. I dare you to shift that. And for every bill that you pay, A, write down thank you on it once you pay it. B, hold a moment of gratitude for the bill. Like, man, thank goodness for PGE. My lights are on when it's dark. I can turn my TV on. My internet works. Think about all the energy. Like you were saying, when somebody is the person that told you, oh, I won't pay you, that's a lack of energy exchange. You want me to just give all my energy and you just gonna wait and give you energy later? Like it don't work like that, right? And so the same thing with everything that's going on around us, it's an energetic exchange. And if it's not feeling good, you need to check in with your energy. Uh okay, I may be disappointed. Like I was on my nine to five, I was depressed and anxious, right? Had to get a um a therapist. Yes. And the moment I got my therapist and started really just working with myself, um, understanding it had everything to go back to loving me. I had to stop putting like labels on, well, he didn't like me because I'm doing this, I'm pointing all these fingers, but all these fingers are pointing back at me. So I had to check in with me. And so that's what I would say more than anything. The first check-in with you is okay, what is the is it ultimately true? Like, is it ultimately true all these things are going wrong in my life? No, I can find some things that are going right. You know, my hair looked good today, you know, like and it can be something little, like I woke up, it felt good, the coffee this morning was on point. Like, it can be the little things, but start to point them out, and then you realize, okay, it's not really that bad. And then you start working yourself up from there. We can't jump from I'm feeling so bad to oh, I'm making a million dollars. It's not the way that works, it's the increments of feeling differently every day, and the best way to start to feel different is gratitude.

SPEAKER_02 24:04

Oh my gosh, that is beautiful because I think when you do that, and even you know, even from a place of negativity initially, like forcing yourself to look at the things that are actually working for you. Um, I think even in your own business, your own brand that you're trying to create, it starts to shift. Yeah. Because it that shift is just looking at what's working for me right now. Yes. Because that's the more point of what you're doing when you're here, right? Like that's really what's wrong is always available to us.

SPEAKER_00 24:43

Always. And it's the first place we go, right? I can sit up here and tell you, okay, Shavani, I had a goal, 10,000 new, you know, subscribers on YouTube. Yeah. And let's say I get 12. Yes. Do I say, man, I'm so far away from 10,000? Or do I say, I am so grateful for the 12 beautiful souls that hit subscribe to my channel? Because let's be real, I don't hit subscribe to everybody's channel on no YouTube. You know what I'm saying? So now I got these 12 people. All at the floodgates open. Baby, I'm so grateful for the 12. We can look at there's two perspectives. I can either say, hey, so far away. What's up? I'm suck. My content sucks. Ain't nobody nobody liking it. Or I can say, Oh my God, 12 people. Like, really? 12 people signed up? Like, thank you. You know, like, and even for branding purposes, that's something I go in now and I do. This is just something I do, but I go in and I leave voice notes for the people who follow me. My father. The first thing I say is, thank you so much for following me. Hey, I followed you back. Can't wait to see your content. We go together now, boo. And that's my message. Because I'm so grateful they follow. Because how many people unsub unsubscribe and unfollow us daily? Yeah, exactly. So a lot, girl. Don't even get me started. I came into my account this morning, like, did I lose 100 people? Right? But so we we are grateful for when they come in and when we hold gratitude for them, that abundance, that that gratitude is an abundance magnet.

SPEAKER_02 26:30

Oh my gosh. That is so beautiful, Jackie. And I like I really feel that I think this is why I felt attracted to everything that you do because I want to create something big. I want to create something which is meaningful. Yes. But I it took it has taken me a year almost, like years worth of work to shift my energy from that dull, dim, defeated consultant who was just begging for, you know, meaningful work, but was handed down something which was watered down.

SPEAKER_01 27:05

Yeah.

SPEAKER_02 27:06

And then that energy shift into what I'm creating now is just the beginning, and I'm already attracting people like you. Just imagine that. Like I'm already connected to people like you. I'm already connected to more women and empowered by women. Like Musan, that's happened. Tell me, like, it's if I it just it happened because I think I was You're an attic. I was like magnet for emangles, and and that happened just overnight. It took some mind. Yeah, it took defeat, uh confusion, uh, you know, being unclear, being sad, being like ill clear pines, and then from there, slowly saying that no, you know what? I have this. Okay, let me do this, I have this, let me do this. Yeah, small steps. And to me, the new plan is getting created. You know, I'm meeting new women, I am attracting new clients, I am like we just I just wish for people to understand the magic of energy. Yes, and and then you will arrive into purpose and you will expose that purpose to the world because the world leads you. We all need each other. You have something in you that's going to help 10,000 other people deep situate here in this in the state of limbo, which I call which is the worst state. You hide totally no somebody even hide, yes, but this in-between sucks basically.

SPEAKER_00 28:35

Yes, it does.

SPEAKER_02 28:37

So I so if today, Jackie, somebody wants to do something in a minute, like something that they want to do today or this week to shift their energy. So the minute is one thing that we understood. What's one more thing that they can do if right now the planet dude is feeling heavy because maybe 10,000 things are going wrong in their life.

SPEAKER_00 28:59

Yes, meditate, meditate, meditate, meditate, meditate, pray, and meditate. I'm not even gonna say or I'm gonna give you the both, right? Where however you pray, you pray and you meditate. Um, and so that's the thing. Like, there has to be a moment where you shut it off. You know, the noise of the world. Um information is coming to us fast. We are being hypnotiz constantly by the world around us. From how you scroll on your social media, I'm gonna be real. The only thing in my social media is starting is starting to get a little political because I got friends who are like really into politics. And so I they show me what my friends are liking and stuff. But I I mostly mostly have very positive timeline. My timeline is set up with nothing but positive memes and videos and things of that nature, and so you're being hypnotized on a constant basis by how we scroll, by what we watch on TV, by the emails that you're receiving, by the music that you're listening to. Yes, right? So we have to choose different daily and shut the noise down daily. And so meditating. Some people say, Well, I have a hard time meditating because I just can't seem to get quiet and get still. Yeah, the reality of it is it has everything to do. You could do guided, I do guided, my voice be loud too. She be talking all through the little meditation, and I mean we're listening. Right? Yes, but you you don't have to. I mean, some people I I read the the book, The Book of Joy, uh, with the Dalai Lama, and um, it's so good. But um, he's did he wakes up, the Dalai Lama wakes up and meditates. What did he say, four hours in the morning? Like, good word, you know, that's a long time from 4 a.m. to like eight or something like that. And the thing about it is, I'm not asking you to meditate for four whole hours. Heck, you could do five minutes. And that five minutes, your your inner voice may talk for four minutes and 25 seconds of it, but you get five seconds apiece. Yeah, it's where it starts. It's like anything you practice, you get better the more you do it. So don't give up after that first time that you're like, my mind was thinking about my list, and then my car, and then my son, and then my business, and then my VA. That's okay. Because I'm I'm I'm positive for five seconds in there, you allowed your brain to rest. Then try it again another day. And it may be 10 seconds, and then the next day it may be 15 seconds, and before you know it, for the whole five minutes, your brain is at ease, and it is allowed to recalibrate and center itself, and then tell a new story.

SPEAKER_02 31:52

Oh my gosh, Agni, that is and wanna leave you know, I think a peaceful wide phase already listening to the ones. You know, I just want to relax for the rest of my day and I'm energetic to come back to everything that I create from this energy, from this space, because what I always feel is that when I want to create something, I just need to give myself some time before I create. Yes, and not be in this constant, you know, rush of oh my gosh, I I I do have a to-do list, all of us have. But before I picking off everything on it, I'm also making sure that I'm creating from a place of centered, grounded energy. Come on. And it's not, it's not just because you know, as you said in the very beginning, it's your w you're not your worth is not just what you produce. You're already worthy. That's the center of it. You are already worthy. Now you create what on top of this that you want to create, and that will come from such a great place. I am so grateful for you, Jackie, for being here telling these women, whoever are listening, women, men, children, kids. It's for everybody. Right. That's you mean it is for everybody, and I'm just so grateful that I could get you on today on this podcast in this busy days of our lives of ending this year in the high. But thank you so much. I appreciate you so much. And uh, you know, now we are friends for life.

SPEAKER_00 33:29

We are friends for life, Shivani. We go together now, girl. Yes.